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2019 | ANNUAL REPORT 1 Table of Contents Message from Message from President and Executive Director 3 the President Folklorama Talent 4 Folklorama Teachings 6 Folklorama Travel 7 & Executive Director Folklorama in the Community 9 2019 is a year that will go down in Folk- Folklorama Youth Council was engaged in Folklorama Youth Council 10 lorama history, confirming its role as a variety of 50th anniversary celebrations, Winnipeg’s anchor of summer tourism and and its Junior Pavilion Coordinators pro- Folklorama Festival 12 cultural outreach. The Folklorama family gram continues to grow, from 7 in 2017 to should be proud of the achievements we 18 in 2019. Learn more on page 10. The Pavilions 13 celebrated together for the 50th edition of the Folklorama Festival. The Talent, Teachings, and Travel divisions Volunteers 15 of the company continues to flourish The City of Winnipeg renamed Forks with bookings across North America, and Folklorama Ambassadors General 16 Market Road as Honourary Folklorama Way around the world. Turn to pages 4 to 6 to for the entire year to celebrate the Festi- learn more. Folklorama Ambassadors Program 18 val’s 50th. Dignitaries declared the name change at the annual media launch at The In 2019, Folklorama received a $100,000 Forks, a place where many cultures have grant from the federal government’s Al Malbranck Memorial Outstanding Volunteer Award 25 been meeting to celebrate and exchange Community Support for Multicultural and ideas for hundreds of years. Folklorama Anti-Racism Initiatives program. This grant Scholarships 26 was proud to unveil a legacy mural at 847 funded all special projects planned for the Notre Dame Avenue, to serve as a testa- milestone year. The remaining monetary In the Media 28 ment to its enduring impact on Winnipeg funds were used to reimburse each of and its many cultural communities, and as the 45 pavilions a portion of their liability Partners & Funders 30 a tribute to this milestone year; our thanks insurance. to Take Pride Winnipeg and West Folklorama Members 31 End Biz. To wrap up this milestone year, Govern- ment House invited many of the orga- Board of Directors, Staff, Seasonal Staff & Committees 32 Leveraging on the significance of its 50th nization’s stakeholders to a reception to milestone, Folklorama negotiated six new reconnect and celebrate the significance of 2019 Financial Reports 34 sponsor relationships and secured en- all that is Folklorama. This was the perfect hanced benefits from existing sponsors cap to an incredible anniversary. for The Great Manitoba Social. The Social Mission, Vision, Values 42 kicked off the 50th celebrations in March. It Our thanks to the Board, the Folklorama was an exuberant event, well attended and community, and the entire Operations enjoyed by all. team for their superior execution, and for truly working above and beyond to make The Festival itself continued to be a strong- this a memorable 50th year! hold for celebrating diversity across the province. The 50th Festival drew 455,464 As we head into the third year of our five visits over the two-week celebration year strategic plan, the Operations team with over 20,000 volunteers. Folklorama is eager to forge ahead with its identified launched its first-ever no-Styrofoam policy initiatives. Folklorama is well-positioned to across pavilions. This was an important step move into the next year with 20/20 vision. in the ongoing growth of the organization’s eco-initiatives and in meeting public expec- Sincerely, tations, as well as ensuring its reputation as a festival leader on the world stage. Read more Festival celebration information on page 13. Folklorama in the community year-round Stan Hall, President, Folklorama Board of has grown dramatically. An invitation to Directors Folklorama Executive Director, Teresa Cotroneo, to sit on the Manitoba-150 sub-committee for Special Events, Venues and Logistics, has strengthened the repu- tation of the Folklorama brand as the go-to 2 for all things multicultural in Manitoba. The Teresa Cotroneo, Executive Director 3 Folklorama Talent 2019 highlights include: 220 SHOWS BOOKED Special concert series with the City of Winnipeg public libraries, and entertainment at the NORCECA volleyball championships at University of Winnipeg. Five Folklorama themed events at City Place, and 10 more at Portage Place. Three concerts produced with the Assiniboine Park Con- servancy held at the Lyric Theatre: Canada Day, Latin Night and a United Kingdom Night. Folklorama Talent is a full-service entertainment booking agency that represents many of Winnipeg’s top multicultural performers. A new series of concerts produced with the Casinos of With close to 30 years of event management and concert pro- Winnipeg called Folklorama World Tour. The six concerts fea- duction experience, Folklorama Talent provides a diverse range tured different cultural music each night: Ukrainian, Caribbe- of event management needs: from itinerary planning and pro- an, Eastern European, British, Mediterranean and Indigenous. gramming, to on-site management for corporate events, festivals, conventions, and conferences. Folklorama hosted the International Council of Organizations of Folklore Festivals and Folk Arts (CIOFF) Canada annual meeting and the North America Sector meeting. Over three days, 10 of our performing groups shared their stories with representatives from cultural organizations across Canada and the United States. They were amazing! Our community loved their per- formances and said this year was the best thus far! We will definitely have them back. They were professional, Folklorama Talent producer Christian Hidalgo-Mazzei was talented, respectful, dynamic and engaging. One of my elected as CIOFF’s North American Sector representative for the next four years, and was re-elected for a two-year term favourite comments from an attendee is that the per- as CIOFF Canada president. Currently, he is also the CIOFF’s formers made the event feel like a closely connected Folkloriada Committee vice-president, which will oversee the “community. The irony is that neither of them is from CIOFF World Folkloriada in Bashkortostan, Russia in 2020. Thunder Bay! Another attendee mentioned the love in the Folklorama’s Executive Director and Folklorama’s Talent room felt more like a big family wedding than staff members were special guests at the 17th Sharjah a community event. Thank you! It was truly an amazing Heritage Days festival in Sharjah, United Arab Emirates. experience. As a result of our international involvement, Folklorama —Colleen Peters 2019 saw the participation of performers from Argentina, President, Chile, Croatia, Hungary, Ireland, Israel, Jamaica, Japan, Caribbean & African Multicultural Mexico, Spain, Trinidad & Tobago, and the United States. Association” of Thunder Bay 4 5 Folklorama Folklorama Teachings Travel Folklorama Travel remains a leader in Manitoba’s tourism industry. Our success Folklorama Teachings nurtures a collaborative learning environ- throughout the years has relied heavily ment that fosters respect for multiculturalism through hands-on upon developing relationships with tour experiences in the classroom, daycare or workplace. Our per- partners across North America. We also 2019 highlights include: formers share their cultures through dance, music, storytelling collaborate with local tourism partners and interactive components, which instills in audiences respect to plan itineraries for those visiting and appreciation for culture, diversity and traditional art forms, Winnipeg throughout the year, ensuring while inspiring them to take pride in their own cultural heritage. visitors’ days and nights are filled with exciting and unique experiences. Folklorama Teachings – Northern Manitoba Initiatives were made possible thanks to the support of a new “Love the VIP tour option. No standing sponsor relationship with Manitoba Hydro. These presen- in lines, no parking worries, and the best tations were made by our Indigenous performers in two seats in the house.” northern Manitoba communities: Wabowden in June and Tootinaowzziibeeng in October. —Janice Thevenot, Winnipeg 72 customized hands-on workshops, interactive perfor- mances and special presentations that reached approx- imately 10,000 people within Winnipeg and beyond, to 2019 highlights include all corners of Manitoba and as far as Grand Forks, North Dakota. OVER 13,515 PEOPLE TOOK OVER 180 TOURS In February, three of our acts conducted multiple work- shops for more than 500 young girls around the province for Manitoba Girl Guides Multicultural Day. VIP Tours remain a popular choice, with 31 VIP 55 VIP TOURS Tours sold out, and a total of 2,413 VIP seats sold. These tours are for the fully independent traveler and small group clients, offering accessibility op- tions, cycling, walking, late-night shows and parties. During the Sharing Dance Project in May, in partnership with the Royal Winnipeg Ballet, two Folklorama members 94 GROUP shared their culture with more than 500 children. TOURS Hosted Folklorama Cultural Evenings for the Mile Zero tour group from Victoria, B.C. 17 MYSTERY TOURS To celebrate the 50th edition, Mystery Tours included a group of Folklorama past- presidents who visited 14 PRESIDENT’S two of the four legacy pavilions. TOURS 6 7 Folklorama in the Community With the development of new programming with various Other events included Family Literacy Fun Day through Winnipeg agencies, including N.E.E.D.S. Inc., Winnipeg Share the Magic Book Program, entertaining and educa- Chamber of Commerce, True North Sports and Entertain- tional Spring Break events at Garden City Shopping Centre, ment, Winnipeg Blue Bombers and the Valour Football volunteering at the Teddy Bears’ Picnic, Tourism Winnipeg’s Club, and the Winnipeg Pride Parade, community relations Mascot Invasion at the airport, SunLife Walk to Cure Diabe- increased in 2019 to over 51 events that the Folklorama com- tes, Canada Day at Assiniboine Park, and the July Downtown munity took part in. Winnipeg BIZ night market with our Ambassadors – just to name a few! 8 FOLKLORAMA ANNUAL REPORT 2019 9 Folklorama Youth Council Team Folklorama Team Folklorama provides volunteers aged 14-25 a chance to come.