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July 2009 [PDF] THE AMPLIFIER SPRING/SUMMER 2009 PRESIDENT’S COLUMN Danny Wedding [email protected] There has been a lively discussion on the Division’s listserv regarding Like many of you, I have a Facebook account and enjoy learning the proposed name change for the Division. Proponents of the new about what my friends are up to at any given time. However, I’ve name, Society for Internet and Media Psychology, felt it was important recently been experimenting with Twitter (a social networking and to link the Division to what many of us believe is the most important microblogging service)—and I like it! I “follow” several people in development in communications since the printing press. Others felt the Division and genuinely enjoy getting short (140 words or less) just as strongly that a new name was unnecessary and that Division of updates on what people are doing throughout the day. I keep track of Media Psychology did a fine job of defining who we are and what we the activities of the faculty of the Missouri Institute of Mental Health are interested in. The question was put to our members, and a majority with Twitter, and I get frequent updates from my Democrat Senator, of those voting (59%) supported the new name. However, Claire McCaskill, as well as President Barak Obama our bylaws require a two-thirds majority for any changes (who somehow finds time to tweet with 693,953 other to the bylaws (such as a name change), so the name of the followers). Division won’t change—at least not this year. Carleen Hawn (2009) has written a provocative Ryan Niemiec has put together an exciting series of article in Health Affairs describing the ways in Division presentations, posters and symposia for the which Facebook, Twitter, and other social media are upcoming APA convention in Toronto. We have included influencing the delivery of health care in the United the entire upcoming Division program in this issue. States. She notes: Budgetary restrictions have resulted in a decision to If you want a glimpse of what health care could look like a few publish The Amplifier twice a year rather than three times years from now, consider "Hello Health," the Brooklyn-based Danny Wedding each year. We will be having a spring/summer issue with primary care practice that is fast becoming an emblem of modern a complete listing of the upcoming convention activities medicine. A paperless, concierge practice that eschews the and a fall/winter issue. Your Board is also exploring having The limitations of insurance-based medicine, Hello Health is popular and successful, Amplifier published online with those members who desire a paper largely because of the powerful and cost-effective communication tools it copy having the option to simply print it out at their desk; we haven’t employs: Web-based social media. Indeed, across the health care industry, from made a final decision about this, and we would welcome your views. large hospital networks to patient support groups, new media tools like weblogs, You can post your thoughts on this issue on the Division’s listserv instant messaging platforms, video chat, and social networks are reengineering ([email protected]) or you can send me a personal the way doctors and patients interact. note ([email protected]). Paul Baumann has identified 140 healthcare uses for Twitter; you can Many people feel that paper is becoming obsolete and that we would see his list here (at least you can if you are reading this online). I rather leave a smaller carbon footprint if we would all use electronic media like the fact that I can ask my physician questions on Twitter, and I’m to communicate with one another. I enthusiastically support this idea; willing to pay for this convenience. one of the first things I’ll do when finishing my Fulbright and returning to the United States is purchase a Kindle. (If you don’t know what It is fascinating that blogs and listservs—which once seemed so very a Kindle is and you’re reading this online, you can simply click the innovative and novel—are beginning to seem obsolete. I am especially hyperlink to get the relevant information—if you’re reading this on frustrated with listservs (including our own) in which so many of the paper, you’ll have to postpone figuring out what it is all about, and postings are of the “Attaboy,” “Congratulations,” or “I agree” variety. you’ll probably forget about it by the time you get to your home or These are all very valid sentiments—they simply don’t have to be office computer.) (continued on p. 12) THE AMPLIFIER President-Elect’s Column Inside This Issue Some Observations on Advertising For this issue, we invited some interesting thinkers, writers, David Shapiro and researchers in media psychology to contribute short pieces [email protected] reflecting some of their current concerns, interests, or activities. We hope you will attend and enjoy the variety of offerings. And, Those who are familiar with the evolution of the of course, there are our regular columns and the reports of APA Code of Ethics can remember the time when member activities and interests. any advertising was regarded as unethical. Prior to —Danny Wedding, President; V. Krishna Kumar, Editor; 1989, the only matters that a psychologist could Victoria L. Hennessey and Kathryn Stamoulis, Associate list in addition to name, address, and professional Editors; Frank Farley, Consulting Editor degrees were the areas of practice in which he or she was engaged. Faced with the threat of President’s Column .......................................................1, 12 a lawsuit from the Federal Trade Commission President-Elect’s Column ....................................................2 Past President’s Column .................................................3–4 (FTC) based on restraint of trade, APA entered From the Editor ....................................................................4 into a consent agreement with the FTC in 1989, From the Associate Editors .............................................5–6 agreeing not to prohibit advertising, but rather to Report From the Council of Representatives ..................6–7 David Shapiro enclose it within certain parameters. The Making of the Monitor ...................................................8 What’s in the News—How Psychologists Can Get Involved .....................................................................9 Both the FTC and APA had legitimate points of view. The FTC was A Paradigm Shift for Authors: From Promotion concerned with any organization whose philosophy ran counter to the to Philanthropy............................................................9–10 notion of a free market place, populated by fully informed consumers. They The Backbone of Positive Psychology .............................. 11 viewed a prohibition of advertising as tantamount to withholding from the Saying It Again: Psychologists May Never public important information that could be used to determine the relative Participate in Torture .......................................................12 value of certain goods or services. APA on the other hand, was concerned Sightings ............................................................................13 Welcome to Our New Treasurer ........................................14 that if it allowed advertising, it would open the floodgates to unscrupulous Welcome to Our New Website Coordinator .......................14 practitioners promising “quick fixes” to a population that was, by its very Early Steps to Revitalize the Div. 46 Website ....................14 nature, vulnerable. A person suffering from severe anxiety or depression may Member News ...................................................................15 not be in the best position to weigh the benefits of alternative treatments, New Media, Public Education, Public Policy especially if one promises a rapid cure. Committee Report ..........................................................16 Membership Committee Report.........................................16 APA Div. 46 Board Meeting Minutes ............................17–20 Unfortunately, in entering the consent decree, APA had to utilize language that Psychology, the Internet, and the Brave New was very vague, and hard to define. One cannot fault APA for this, because Digital World .............................................................20–21 it represented a good faith attempt to mollify the FTC but at the same time 2009 Div. 46 APA Convention Program .......................21–22 prohibit misleading advertising. APA agreed to allow advertising provided 2009 Board Directory.........................................................24 that it was not “false, fraudulent, or misleading.” These terms were not (and in fact could not) be well defined. Certainly, in some instances, such advertising was easy to spot; for instance, if a person claims to have a credential from a Psychology, was still under supervision in order to obtain sufficient hours particular school which they never attended, that would clearly be both false to be licensed as a psychologist. His letterhead had his name, followed by and fraudulent. However, those of us who have served on ethics committees PhD, followed by his address. At no point did it reveal that he was in fact a and licensing boards often see more subtly misleading statements. Here, Psychology Associate under supervision. Here again, there is nothing false the misleading impression is often created by what is not said rather than about the letterhead, but
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