2019 by Carl F. Bucherer
THE FREE SPIRIT ISSUE
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18_1101_CFB_Magazin_1888_FBWW_DE_FR_EN_CN_210x280.indd 1 18.10.18 08:19 3_BUCH_Intro.indd 2 23/10/2018 12:20 WELCOME
“A visionary who created timepieces that moved with the times, the name of Carl F. Bucherer swiftly became a synonym for quality and originality”
SASCHA MOERI CEO CARL F BUCHERER
hat does it mean to be a free spirit? It’s a question we have asked the entrepreneurs and adventurers who feature in this issue of W 1888 – from the al fresco chefs who cook on bonfires in some of the world’s most beauti- ful landscapes to a female tailor who broke the mould in the bastion of tradition that is London’s Savile Row. While the answer varies from person to person, they all agree that free spirits trust their own instincts and forge their own paths. The perfect example can be found in our cover story: we meet Luke Ditella and David López in Encinitas – two modern entrepreneurs who work hard but prioritise carving out time and freedom to make the most of California’s wonderful land- scape on a surfboard, skateboard or motorcycle. Our founding father was a free spirit, too. In 1888, Carl Friedrich Bucherer took a risk, as every business owner does, opening the very first shop to sell watches and jewellery in Lucerne. A visionary who created timepieces that moved with the times, his name swiftly became a synonym for quality and originality. His sons, Ernst and Carl Eduard Bucherer, inherited his appetite for adventure, travelling the world before they, too, returned to their roots in Lucerne to help develop the family business. Today, under owner and chair- man Jörg G. Bucherer, the company continues to thrive and forge ahead in the third generation of the family. At Carl F. Bucherer, entrepreneurial free spirit is com- bined with a strong sense of the past. Take the new Manero Tourbillon Double Peripheral – it’s a bold innovation but it MANERO FLYBACK wouldn’t have been possible without the timepieces that had gone before it. Enjoy the 1888 magazine by Carl F. Bucherer. AUTOMATIC | K ROSE GOLD
The Free Spirit Issue
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