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Thefreespiritissueen 0.Pdf 2019 by Carl F. Bucherer THE FREE SPIRIT ISSUE 1_BUCH_Cover.indd 1 26/10/2018 11:26 MANEROFLYBACK AUTOMATIC| KROSEGOLD 18_1101_CFB_Magazin_1888_FBWW_DE_FR_EN_CN_210x280.indd 1 18.10.18 08:19 3_BUCH_Intro.indd 2 23/10/2018 12:20 WELCOME “A visionary who created timepieces that moved with the times, the name of Carl F. Bucherer swiftly became a synonym for quality and originality” SASCHAMOERI CEOCARLFBUCHERER hat does it mean to be a free spirit? It’s a question we have asked the entrepreneurs and adventurers who feature in this issue of W 1888 – from the al fresco chefs who cook on bonfires in some of the world’s most beauti- ful landscapes to a female tailor who broke the mould in the bastion of tradition that is London’s Savile Row. While the answer varies from person to person, they all agree that free spirits trust their own instincts and forge their own paths. The perfect example can be found in our cover story: we meet Luke Ditella and David López in Encinitas – two modern entrepreneurs who work hard but prioritise carving out time and freedom to make the most of California’s wonderful land- scape on a surfboard, skateboard or motorcycle. Our founding father was a free spirit, too. In 1888, Carl Friedrich Bucherer took a risk, as every business owner does, opening the very first shop to sell watches and jewellery in Lucerne. A visionary who created timepieces that moved with the times, his name swiftly became a synonym for quality and originality. His sons, Ernst and Carl Eduard Bucherer, inherited his appetite for adventure, travelling the world before they, too, returned to their roots in Lucerne to help develop the family business. Today, under owner and chair- man Jörg G. Bucherer, the company continues to thrive and forge ahead in the third generation of the family. At Carl F. Bucherer, entrepreneurial free spirit is com- bined with a strong sense of the past. Take the new Manero Tourbillon Double Peripheral – it’s a bold innovation but it MANEROFLYBACK wouldn’t have been possible without the timepieces that had gone before it. Enjoy the 1888 magazine by Carl F. Bucherer. AUTOMATIC| KROSEGOLD The Free Spirit Issue 18_1101_CFB_Magazin_1888_FBWW_DE_FR_EN_CN_210x280.indd 1 18.10.18 08:19 3_BUCH_Intro.indd 3 23/10/2018 12:20 ff 023_300_777_Summer_210x280_Bucherer_de_fr_en_chin.indd 3 07.09.18 08:09 05_BUCH_Contents.indd 4 23/10/2018 12:21 CONTENTS ff 20 44 Flying high in Alaska, diving deep Why Lucerne attracts jazz The results from the Manta Trust 06 in Thailand and running wild with 38 musicians from all over the world 50 expedition in the Maldives the horses of Sable Island Introducing the exquisite Manero Winner of the Hotel of the Year Watch collector Kristian Haagen 42 Tourbillon DoublePeripheral 53 2019, plus expansion in Asia 12 on why every adventurer needs the perfect timepiece A look back at key moments in The Directory, including new 44 Carl F. Bucherer’s rich history 58 points of sale all over the world Breaking the mould: we meet the Brand ambassador Li Bingbing Turn Back Time: 1960s – 1970s first tailor in Savile Row to create 14 and her watch star in The Meg clothes exclusively for women 48 66 Discover the power of salt water Enjoying some time out? 20 in Encinitas, California Watch what we’re up to on our social media channels @carlucherer @carlucherer @carl_f_bucherer Three free-spirited chefs whose 28 al fresco cooking is causing a stir © Ink. All material is strictly copyright and all Editors Lydia Polzer & Nicola Rayner Cover Photography Hector Perez rights are reserved. No part of this publication may be reproduced in whole or part without Associate Editor Omer Ali Production Controller Antonia Ferraro the prior written permission of the copyright Carl F. Bucherer Creative Consultant Agency Prepress KFR Repro holder. All prices and data are correct at the time of publication. Opinions expressed are not necessarily Yiannis Papadopoulos, The Flow NYC Editorial Director Kerstin Zumstein those of Carl F. Bucherer, and Carl F. Bucherer does not Designer Libby Parra accept responsibility for advertising content. Any pictures Creative Director Jamie Trendall or transparencies supplied are at the owner’s risk. Subeditor Pierre de Villiers Chief Operating & Financial Officer Jim Campbell Picture Editor Tracey Griffin Ink Chief Executives Michael Keating & Simon Leslie Picture Researcher Katie Byrne Translation Comtec Published on behalf of Carl F. Bucherer by Ink, Blackburn House, Blackburn Road, London NW6 1AW, ink-global.com The Free Spirit Issue 023_300_777_Summer_210x280_Bucherer_de_fr_en_chin.indd 3 07.09.18 08:09 05_BUCH_Contents.indd 5 26/10/2018 11:55 06-07_BUCH_Wild Horses.indd 6 23/10/2018 14:00 WILDTHING Photographer Roberto Dutesco is celebrated for his images of Sable Island’s feral horses In 1994, Roberto Dutesco, a Romanian-born photographer and filmmaer, travelled to Sable sland off the coast of ova Scotia, the home of wild horses. he trip changed his life, and he returned many times to snap the creatures which, according to leg- end, are descended from shipwreced ani- mals. is images, capturing the beauty and undisturbed freedom of the horses, have been shown in ehibitions all over the world and featured in a limited-edition boo, as well as appearing in one of the longest run- ning single-themed shows in ew or. Sable is an anomaly, a blessed place that civilisation has mostly forgotten, says Dutesco. he wild that have documented for 2 years now has been full of curios- ity, tenderness, playfulness, fury and love emotions we have thought of as distin- guishing humans, but which are universal and eist in nature, and wherever life lives free and unafraid. Dutesco’s wor, tals and charitable activities, as well as his Chasing Wild Horses documentary, were crucial in raising aware- ness of Sable sland and securing official protection for the animals. si-year-old once ased me hich is the fastest horse’ says the photographer. said free horse.’ dutescoart.com ROBERTODUTESCO The Free Spirit Issue 06-07_BUCH_Wild Horses.indd 7 23/10/2018 14:09 08-09_BUCH_Alaskan Bush Pilot.indd 8 23/10/2018 12:23 FLYINGHIGH An Alaskan bush pilot on the thrills of exploring one of the world’s most sublime landscapes from above Leighan Falley was 24 when she learnt to fly planes hich is late for an lasan child, she says. eroplanes play a huge role in the lives of the people here. hey are our livelihood, our transportation, and con- sider mine a family member. She wors as a bush pilot for aleetna ir ai, a small tour operator that taes visitors on flight- seeing tours of lasa’s Denali ational ar, as well as transporting mountaineers to its peas and glaciers. have had pas- sengers burst into tears of joy at seeing this incredible landscape, alley reports. lasan bush pilots are nown for being intrepid. e would never leave the ground to fly among the continent’s tall- est mountains if there didn’t eist a little daring in our hearts, she admits. here is a mystique about lasan flying, one that suggests bravado and danger. er priority at wor is getting plane and pas- sengers home safely, but when flying by herself alley has a bit of fun, too he first loop, roll and spin did was probably the biggest adrenaline rush of my career. FRÉDÉRICLAGRANGE talkeetnaair.com The Free Spirit Issue 08-09_BUCH_Alaskan Bush Pilot.indd 9 23/10/2018 14:08 10-11_BUCH_Freediver.indd 10 23/10/2018 12:23 INTOTHEBLUE A freediving husband-and-wife team travel the world with an underwater camera in hand Eusebio and Christina Sáenz de Santamaría are record-breaking freedivers who live on the island of Koh Tao in Thailand. When they’re not running Apnea Total, the free- diving school Eusebio co-founded, the hus- band and wife explore and photograph our blue planet. “Over the years our pas- sion for the ocean has led us around the world, exploring underwater realms that I never knew existed and places that were so stunning and surreal that we wanted to share them with others,” says Christina. The name of their photography project is One ocean, One breath. “It’s a way to describe how we experience and explore the underwa- ter world,” Christina adds. The pair enjoy working closely together, achieving, in September 21, a world first and world record in a tandem variable weight dive to a depth of 100m. “Being part- ners means that we are intimately connected and can often predict each other’s move- ments underwater,” says Christina. “It also means we can capture great spontaneous images without planning or words.” EUSEBIOSÁENZDESANTAMARÍACHRISTINASÁENZDESANTAMARÍA oneoceanonebreath.com The Free Spirit Issue 10-11_BUCH_Freediver.indd 11 23/10/2018 14:07 12-13_BUCH_Kristian Haagen.indd 12 23/10/2018 12:24 OPINION “I do have a collection of high-quality watches, because a man without a passion is just a man” KRISTIANHAAGEN fell in love with National Geographic print romantic. I love newspapers and magazines. My house magazine when I was a kid. My dad had a is full of books. I spend a lot of time creating my pictures, and subscription, as did my grandad, so we had then they have such a short life on social media. But in print I a huge collection of them. The photography they live forever. I have published seven books and the latest had a huge impact on me even before I could – a series called Hashtags and Watches – give the images read. The pictures showed such an immense, masculine from my Instagram account that extra bit of longevity.
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