The Cryptomnesia of Mark Mothersbaugh: Beautiful Mutants in E i n f a l l a n d S h a d o w Cristina Bodinger-deUriarte

Cryptomnesia, something creeps up into consciousness…always unconscious until the moment it appears…as though it had fallen from heaven. The Germans call this an einfall, which means a thing which falls into your head from nowhere…like a revelation.1 —

Mark Mothersbaugh’s art leads the viewer to see the hidden In “Beautiful Mutants,” one looks around corners into mutant in us all. The artist renders a “study of humans images at once alien and familiar, other and self. The via symmetry using photos, both recent and vintage”2 more open the viewer, the more visible the “self” in the in which each photograph is, like the “self” in Jungian mirror-image mutant. Einfall occurs precisely in this analysis, transformed to “emerge from its chrysalis as self-recognition. Reconciling this with more typical self- something with expected and uninvestigated properties. conceptions involves looking at processes that lead to self- It no longer represented anything immediately known…. feeling—vis-à-vis Mothersbaugh’s deconstruction of such Rather, it now appeared in a double guise, as both known processes through art. and unknown.”3 Cooley explained “self-feeling” in terms of judgments that Mothersbaugh’s images are real yet unreal, of this world we believe others make; he described the way we adapt yet otherworldly, mysterious yet deeply, if unconsciously, to increase our comfort and self-esteem in view of those meaningful. According to Gombrich, such “images judgments, creating a “looking-glass-self.”7 However, apparently occupy a curious position somewhere between the “thing that moves us to pride or shame is not a mere the statements of language, which are intended to convey mechanical reflection…[and] ideas that are associated a meaning, and the things of nature, to which we can only with self-feeling…cannot be covered by any simple give a meaning.”4 The mutants are taken from nature in the description…. That other, in whose mind we see ourselves, form of “images pulled from man’s past…then corrected makes all the difference.”8 In this case, Mothersbaugh is into sickeningly beautiful beings”5 to become, through this that “other in whose mind we see ourselves,” through the “correction,” symbolic. They convey meaning, yet depend alchemical looking-glass images of the beautiful mutants. on the viewer to complete that meaning as an intuitive, His art challenges our predisposition to credit only those internal act. The more “mutated” the image, the more who think well of us and to repress or deny parts of our intuitive the responses. Jung’s description of dreams applies character in order to think well of ourselves. equally well to Mothersbaugh’s mutants: “…you cannot see where they came from and you cannot know where they Goffman believed that people who recognized this go…you get the hunch…what is called , a sort of looking-glass process used it not for self-improvement, divination, a sort of miraculous faculty….whereby you see but for self-promotion through “image management” round corners…a kind of perception which does not go and a manipulated “presentation of self.”9 He held that exactly by the senses, but goes via the unconscious.”6 most people tacitly collude to maintain such illusions.

1. C. G. Jung, Analytical Psychology: Its Theory and Practice (New York: Pantheon Press, 1968). 2. Mark Mothersbaugh, The Visual Art of Mark Mothersbaugh, “Beautiful Mutants 2007” www.mutatovisual.com/gallery_bm06.html (2003-2007). 3. Carl G. Jung, The Basic Writings of C.G. Jung, ed. Violet S. de Laszlo, trans. R.F.C. Hull (New York: Random House, 1959). 4. Ernst Gombrich, Art and Illusion: A Study in the Psychology of Pictorial Representation (New York and London: Phaidon Press, 1960/2004). 5. Mothersbaugh, “Beautiful Mutants 2007.” 6. Jung, Analytical Psychology. 7. Charles H. Cooley, Human Nature and the Social Order (Edison, N.J: Transaction Publishers, 1983; original copyright 1902). 8. Cooley. 9. Erving Goffman, The Presentation of Self in Everyday Life (New York: Peter Smith Publishing, 1999).

BM_layout.indd 6-7 8/2/07 1:41:13 AM Conversely, Cooley hoped that people who recognized this abstracted figures. Jungian archetypes discoverable the potential to harm and, thus, avoid it through honesty, psychological health—“entropy” and “transcendence.” process would choose better “looking glasses,” leading to through Mothersbaugh’s work include: humility, and wholeness. In Jung’s words: Entropy is the recognition that we are a mixture of good greater personal development. Mothersbaugh does not wait • persona—our public image (from the Latin for Repression leads to one-sided development, if and bad, that for each good impulse a dark impulse exists for people to choose, but manipulates his virtual mirror. “mask”); not to stagnation, and eventually to neurotic but may go unrecognized. In transcendence, we rise above Before realizing it, we recognize secret truths of the self in • self—focus and centeredness (sometimes disassociation…. Recognition of the shadow these opposites by seeing and recognizing both in our own his mutant beings—cryptomnesia. appearing with a cruciform in a circle); is reason enough for humility…. The man identities, thereby recognizing who we really are. • child-god—rebirth, future, salvation; and, most without a shadow thinks himself harmless Mothersbaugh takes the metaphor of the self-reflecting significantly, precisely because he is ignorant of his shadow. Mothersbaugh engages the principle of entropy when he mirror-image and turns it back on itself in his recognition • shadow—our of our pre- The man who recognizes his shadow knows shows that “humans tend to have a beautiful side and a that “humans are basically asymmetric…we have this lie of human, animal past, and the part of ourselves very well that he is not harmless…once the dark side,” illustrating this by differentially mirroring the being symmetric... you can see deeper inside people when we can’t quite admit to. naked truth has been revealed…once ego and two halves of our asymmetry. This reveals archetypes you split them in half…when you look at a mirror [image] For both Jung and Mothersbaugh, each person makes sense shadow are brought together in an—admittedly among the mutants in “images that were very compelling 10 and when you see an image that wasn’t there before.” of images in an individual way—the more unfamiliar the precarious—unity.17 through their grotesqueness or through their weird beauty His symbolic mirror-images reflect both a physical and images are, the more intuitive are the understandings where it was almost creepy.”19 metaphysical asymmetry. He shatters the looking-glass- one projects onto them. Although such projections are For Jung, archetypal figures represent the “universally self and reconstitutes it so “a closer look reveals what shaped by individual experience, cultural sensibilities, and human”—their appearance is a warning that: Viewers resonate with these images at the interstice is truly inside the people around us...viewed without the historicity, something more universal is also projected— The individual is at variance with unconscious between individual subconscious and collective 11 disguise we all so expertly hide behind.” Jung advocated the archetypes relate to what unites all persons as human— conditions. That somewhere he has fallen unconscious. Mothersbaugh is, indeed, a master of this 15 the use of the expressive arts, dreams, and other projective- what Jung called “the collective unconscious.” a victim to his ambition and his ridiculous interstice, offering the potential “miraculous” experience associative media to help people shed their “conventional designs, and, if he does not pay , the that art can provide. As Gombrich describes it, “the true husk” and develop “a stark encounter with reality, with no Mothersbaugh’s “beautiful mutants” shine as archetypal gap will widen and he will fall into it.18 miracle of the language of art is not that it enables the artist false veils or adornments...[wherein] man stands forth as figures and, as such, tap into this collective unconscious. to create the illusion of reality. It is that under the hands of he really is, and shows what was hidden under the mask of The impact of Mothersbaugh’s images is rooted in their Mothersbaugh’s inspired images compel us to “pay a great master, the image becomes translucent. In teaching 12 conventional adaptation: the shadow.” potential to trigger dynamic interplay among visual attention.” They are not merely objective, split-half- us to see the visible world afresh, he gives us the illusion of sensibilities, emotive states, collective unconscious, and the mirrored portraits but are filtered through a particular looking into the invisible realms of the mind—if only we Mothersbaugh, through his transformed images, provides opportunity for self-recognition. The transformative power vision that provides a means of seeing more clearly into know…how to use our eyes.”20 a more universal looking-glass and the challenge to not works, in part, like the projective-associative ink-blot hidden selves of others and, through archetypal qualities merely see but to truly look. It is a Jungian-style appeal to techniques used in psychotherapy. Indeed, Mothersbaugh common to all humans, into our own “selves.” Cristina Bodinger-deUriarte received a Sociology BA from consciousness, a revelation that when “man can no longer acknowledges these ties to his mirrored-image art, noting Yale, with an emphasis on social psychology, and a Sociology PhD from Harvard, with an emphasis in cultural sociology. She be repressed by fictions and illusions…man becomes, for that “Rorschach and other psychiatrists developed hunches Jung used the recognition and interpretation of archetypes 16 has presented widely and published in the area of sociology of himself, the difficult problem he really is. He must always regarding symmetry and the internal workings of man.” as a means of working through the primary principles of the arts, music, and popular culture. remain conscious of the fact that he is such a problem if he wants to develop at all.”13 Psychotherapists use visual and dream-image projective-

associative techniques to countervail denial and to 17. Jung, The Practice of Psychotherapy. Mothersbaugh’s work has the transformative potential correct self-alienation. Their intent is to elevate one’s 18. Jung, The Basic Writings of C.G. Jung. 19. Mothersbaugh, “Weird America with Mark Mothersbaugh.” Jung felt art could create—where, “by means of ‘active psychological health as one recognizes and reconciles with 20. Gombrich, Art and Illusion. imagination’ we…make the discovery of the archetype.”14 one’s darker impulses—faces one’s “shadow”—in order These archetypes are not literal, but symbolic and often to be integrated, self-aware and complete, to understand Scholars Referenced 1. Carl Gustav Jung (1875-1961): Swiss psychiatrist who founded analytic psychology. For five years he was Freud’s close collaborator. (Jungian analysis was developed, in part, as an alternative to Freud’s psychoanalysis). Jung proposed and developed the concepts of archetypes and the collective unconscious. 2. Sir Ernst Hans Josef Gombrich (1909-2001): Austrian-British scholar widely recognized as one of the world’s most influential art historians, particularly in the area 10. Mark Mothersbaugh, “Weird America with Mark Mothersbaugh,” Weird America http://www.weirdamerica.com/2006/11/15/weird_america_with_mark_mothersbaugh (November 15, 2006). of perception and art. Gombrich held a number of endowed professorships including those at Harvard, Cornell, and the Royal College of Art. He was knighted for his 11. Mothersbaugh, “Beautiful Mutants.” accomplishments in 1972. 12. Carl G. Jung, The Practice of Psychotherapy: Essays on the Psychology of Transference and Other Subjects, trans. Gerhard Adler and R.F.C. Hull, 2nd edition 3. Charles Horton Cooley (1864-1929): American sociologist and precursor to the symbolic interactionist school of thought in sociology. A prolific scholar, Cooley’s most (Princeton, N.J.: Princeton University Press, 1966). famous original concept is that of the “looking-glass self,” a concept still valued in contemporary sociology and psychology. 13. Jung, The Practice of Psychotherapy. 4. Erving Goffman (1922-1982): Canadian-American scholar known as one of the most influential sociologists of the twentieth century. He pioneered concepts in face-to- 14. Jung, The Basic Writings of C.G. Jung. face interaction through a dramaturgical perspective building on symbolic interaction. 15. Jung, The Basic Writings of C.G. Jung. 5. Hermann Rorschach (1884-1922): A Swiss Freudian psychoanalyst and art teacher famous for seeing the analytic potential in Kleksography (the art of making fanciful 16. Mark Mothersbaugh, “Mothersbaugh’s Happy Mutants,” Boing Boing, A Directory of Wonderful Things http://www.boingboing.net/2004/07/13/mothersbaughs_happy_.html ink-blot pictures). Rorschach studied with the same eminent psychiatrists who trained Jung. Through scientific study and experiment, Rorschach developed the ink-blot (July 13, 2004). projective-associative test that was given his name.

BM_layout.indd 8-9 8/2/07 1:41:13 AM