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CASK SUPPLIES SAMS TO NEW MICROBREWERY IN ALMA,

Dec 9, 2015 Melissa Savoie-Soulières ICI Radio-Canada

A new company was born in Alma: Microbrasserie Riverbend.

The plant, located in the North Industrial Park, brews and bottles three types of craft .

The also has a shop in the same factory premises to sell Riverbend .

“I was brewer in microbreweries, but it was time for me to create recipes for me, to share and to show things I could do,” says the owners, Sébastien Morasse.

There are no plans to develop an adjacent restaurant, says the director of marketing and communications, Olivier Spénard.

“We had the dream to open a bistro as we see everywhere but the market was too tight in Alma. We decided to go into production and forget the restoration. ”

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Three new beers will appear on the shelves of the shop, and in various other outlets in the Saguenay-Lac-Saint-Jean. The microbrewery is selling a new blueberry and chocolate beer to stand out in a market increasingly competitive.

“Blueberries Lac-Saint-Jean and cocoa beans give a dark beer with a foam with purple reflections. “, said Olivier Spénard.

Although several microbreweries are established Saguenay-Lac-Saint-Jean, the owners of the Riverbend microbrewery believe that the market is far from saturated.

“Microbreweries have a little more than 8% market share of beer in Quebec. For us, there is still 92% market share fetching “said Sébastien Morasse.

The products will be on sale from Thursday at the Alma store. They will be available in grocery stores and convenience stores Friday. The microbrewery Riverbend required investments of $ 615,000.

The above has been translated to English by Google Translate.

See original story (in French) and accompanying video: http://ici.radio-canada.ca/regions/saguenay-lac/2015/12/09/002-biere-artisanale- produit-regional.shtml