Analysis of the perceptual elements in the communications media and the strategies of propagandistic communication of Rafael Correa, president of Ecuador between 2007 and 2017 Abstract Marco López Paredes Ph.D. Ciencias de la Comunicación Profesor Pontificia Universidad This research presents a comprehensive analysis of the values and anti- Católica del Ecuador, Quito, Ecuador values created through the propaganda and political communication Correo elctrónico: of the President of Ecuador Rafael Correa Delgado in a determined
[email protected] temporality in 10 years of management of the political command. orcid.org/0000-0001-7853-5564 In Latin America from the installation of the political model called Google Scholar Socialism of the XXI Century, communication plays a preponderant role, since it is understood that the correct management of the message Natalia Alexandra Angulo generates a close dialogue with the people and therefore generates Moncayo an ideological affinity. In this paper the elements and analysis of the Magíster en Ciencias Sociales con mención en Desarrollo Local y Ecuadorian president’s communication and how he has exercised the Territorio community from the beginning to the end of his mandate are analyzed Profesora Universidad Central del as the elements of analysis and the analysis and results presented Ecuador, Quito, Ecuador represent the content based on participant analysis of the speech Correo electrónico: framed in the permanent campaign of ideas and rapprochement with
[email protected] the population. orcid.org/0000-0001-7853-5564 Google Scholar Recibido: Abril 4 de 2017 Aprobado: Julio 7 de 2017 Key words: Communication strategies, media, political communication, political discourse analysis, propagandistic.