Sacha M. Joseph-Mathews, PhD. Curriculum Vitae

Contact Information University Eberhardt School of Business University of the Pacific Stockton, CA Phone: (209) 946-2628 Fax: (209) 946-2586 Email: [email protected]

UNIVERSITY POSITIONS Associate Professor- Marketing, 2006- present Faculty Chair, 2014-2016 Eberhardt School of Business University of the Pacific, (Tenured)

Instructor, College of Continuing Education California State University-Sacramento, 2009- Present

Instructor, University of the West Indies, Summer 2013

Instructor, College of Business Florida State University, 2002-2006

Instructor, Kaiser College, 2004

EDUCATION Florida State University, Tallahassee, FL Doctor of Philosophy, June 2006 Major Field: Marketing

Florida State University, Tallahassee, FL Master of Science, 2004, Major: Hospitality and Tourism Management

University of the West Indies, Mona, Jamaica Bachelor of Arts, 1998, Major: Mass Communication (First Class Honors)

RESEARCH INTERESTS

Marketing Strategy and Consumer Behavior Customer Value Determination and Measurement, Ethical Consumption, Green Consumer Behavior, Brand Equity and Loyalty.

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

Services Services- Social Entrepreneurship, Service Environment, Brand Personality, E-Commerce, Services Marketing, Retailing Consumer Ethnicity and Buying Power, Retailing and Environmental Sustainability, Tourism and Hospitality Management (Destination Branding, Eco-tourism, Cultural and Heritage Tourism, Value Determination) International Marketing- Exporter Commitment, Entrepreneurial Orientation and Gray Markets

TEACHING INTERESTS

Services Marketing, International Marketing, International Business, Retail Management, Principles of Advertising, Marketing Strategy, Promotional and Communications Strategy, Event Planning, Customer Service, Workplace Diversity, Customer Service through the Generations.

COURSES TAUGHT (Undergrad and Grad)

Principles of Marketing/ Marketing Management (Florida State University, University of the Pacific, Keiser College) Basic Introductory Marketing course, covers very general material, required by all undergrad business majors.

Marketing Management -MBA (University of the Pacific) MBA Introductory Marketing course. This course is designed to introduce non-business majors to the basics of marketing management. It is a case based course where students examine key theoretical concepts through practical examples presented in case format.

Promotional Marketing Strategy/Promotions Management (Florida State University, University of the Pacific) Advanced advertising and promotions class, optional elective for marketing majors, covers integrated marketing communications and advanced marketing concepts, merging a number of marketing areas including customer relationship management, retailing, consumer behavior, marketing management and promotional strategy.

International Business Operations (Florida State University) Basic Introductory International Business course, introduces students to international culture and international business strategy. Includes issues such as; organizational behavior, strategic management, cross cultural research and supply chain management.

International Marketing (Florida State University, University of the Pacific) Advanced international marketing class, optional elective for marketing majors, requirement for international business majors. Covers a number of marketing areas including; customer relationship management, retailing, consumer behavior,

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

distribution, culture, marketing management and promotional strategy within an international setting.

Services Marketing (University of the Pacific) An MBA level class which explores the dynamics of managing a service oriented business with special focus on the marketing and management nuances that are applicable specifically to a service as opposed to manufacturing environment.

MBA Business Integrated Projects (University of the Pacific) An MBA level class which exposes students to the fundamentals of writing business plans for small businesses and startups. The course covers a range of topics including securing funding, market research, situation analysis, plan implementation and evaluation.

Consumer Behavior. (Arthur Lok Jack Graduate School of Business- University of the West Indies) . This is an advanced MBA/Masters of Marketing class in consumer behavior. It is designed for MBA and MM students interested in concentrating in marketing. It is usually taken as a required course for the MM program and a possible elective for the MBA program. The course covers a wide range of consumer behavior models and combines consumer psychology and market research with application to managerial decision making. Topics include the Consumer Decision Making process, Motivation, Persuasion, Learning, Value, Segmentation, Perception, Satisfaction, Brand Personality, Memory and Self Concept.

COURSES TAUGHT (Corporate Training Programs and Continuing Education)

Customer Service in Law Enforcement (Lodi Police Department, San Joaquin Sheriffs Department)- Employee Training Program. A ½ day training program designed for uniformed and non-uniformed staff. The course is geared towards practical and theoretical training around why customer service is important in law enforcement. Officers are exposed to practical examples of how high levels of customer service can both improve their relationship with the community and assist in day to day policing activities.

Customer Service (Lodi Unified School District (Employee Training Program) A ½ day training program designed for support staff working in various schools throughout the Lodi Unified School District. The course is geared towards practical and theoretical training around why customer service is important both internally and externally. Employees are introduced to theoretical explanations for poor customer service and at the same time are offered practical tools and strategies to improve their customer service provision.

Internal Customer Service (Bay Area Regional Transit- BART) (Employee Training Program)

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

A ½ day training program designed for both front line and behind the scenes employees working at BART. The course is geared towards practical and theoretical training around why customer service is important both internally and externally. Employees are introduced to theoretical explanations for poor customer service and at the same time are offered practical tools and strategies to improve their customer service provision.

Customer Service Training for Transit Workers (Westgate Management Center at the University of the Pacific) A 1-day training program designed for supervisory and management level employees at transit agencies across the state of California. The course is designed to expose attendees to both the theoretical and practical dimensions of good customer service provision. Current service provision is analyzed and discussed and attendees are offered tools and strategies to improve customer service in transit agencies across the state.

Workplace Diversity for California State Workers (California State University- Sacramento, Continuing Ed) A one-day training program designed for supervisors working in the California State System. This course exposes supervisors to the benefits of embracing a diverse workplace and the various communication challenges commonly associated with working with diverse populations. The course offers tools for manager and supervisors to utilize to create a more effective work climate and environment.

Sustainable Event Management 101,(Arthur Lok Jack Graduate School of Business- Continuing Ed-University of the West Indies) This is an introductory class in sustainable event planning and management. It is designed for both seasoned planners looking for a refresher course and new persons interested in learning more about the event management field. It is part of a continuing education curriculum and includes topics such as strategic planning, HR management and marketing research.

Sustainable Event Coordination 101 (California State University-Sacramento- Continuing Ed) This is an advanced class in the behind the scenes components of event coordination and planning. It is designed to cover the nuts and bolts involved in doing green events. It is part of a continuing education curriculum and includes topics such as supplier management, venue selection, onsite management and security planning.

Marketing and Advertising of Sustainable Events. (California State University- Sacramento- Continuing Ed) . This is an advanced two day workshop in sustainable event marketing. It is designed for both seasoned planners looking for a refresher course and new persons interested in learning more about marketing a particular event. It is part of a continuing education curriculum and includes topics such as social media, market segmentation and positioning, target marketing and media planning and execution.

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

Promotional Marketing Strategy (Arthur Lok Jack Graduate School of Business- Continuing Ed) . This is a two day workshop covering the fundamentals in promotional strategy. The course is designed for professionals currently working in the field who wish to enhance their marketing, advertising and promotional training. The course covers topics ranging from social media to advertising strategy and various promotional tactics.

. COURSES AND PROGRAMS DEVELOPED Principles of Marketing (Online) International Marketing (Online) Sustainable Event Planning Program (California State University, Sacramento)

REFEREED JOURNAL PUBLICATIONS

Bonn, Mark A., Sacha M. Joseph and Mo Dai (2005). “International Vs. Domestic Visitors: An Examination of Destination Image Perceptions.” Journal of Travel Research, February, 43 (3).

Bonn, Mark A., Sacha M. Joseph and Mo Dai (2005). “An Empirical Analysis of Ecogeneralists Visiting Florida: 1998-2003” Tourism Analysis, Vol. 10, (2) 165-185. Deslandes, Derrick D., Ronald. E. Goldsmith, Mark A. Bonn and Sacha M. Joseph (2006) “Measuring Destination Image Do Existing Scales Work?” Tourism Review International, Volume 10, pp. 141-153.

Bonn, Mark A., Sacha M. Joseph (2007) “Heritage/Cultural Attraction Atmospherics: Creating the Right Environment for the Visitor” Journal of Travel Research, Vol. 45, No. 3, pp. 345-354.

Giunipero, Larry C. Robert E. Hooker, Sacha M. Joseph-Mathews, Tom E. Yoon and Susan Brudvig (2008) “A Decade of Supply Chain Management Literature: Past, Present and Future Implications”. Journal of Supply Chain Management, Vol4. No. 4 (October), pp. 65-85.

Joseph-Mathews, Sacha M., Bonn, Mark A. and David Snepenger (2009) “The Role of the Physical Service Environment on Symbolic Meaning Evaluations in Hedonic Service Industries” International Journal of Culture, Tourism and Hospitality Research, Vol. 3, Issue 3 p. 193.

Joseph-Mathews, Sacha M. and Mark A. Bonn (2009) “The Service Environment: Functional or Fun, Does it Matter?” International Journal of Culture, Tourism and Hospitality Research Vol. 3, Issue 3 p. 187.

Bieak-Kreidler and Sacha M. Joseph-Mathews (2009) “How Green Should you Go: Understanding the Role of Green Atmospherics in Service Environment Evaluations?”

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

International Journal of Culture, Tourism and Hospitality Research.Vol. 3, Issue 3 p. 228.

Ryan C. White , Joseph-Mathews, Sacha M., and Voorhees, Clay M. (2013) "The Effects of Service on Multichannel Retailers’ Brand Equity" Journal of Services Marketing, Vol 27, (4).

REFEREED BOOK REVIEWS

Joseph, Sacha M. (2005) Book Review of “Reviving Traditions in Research on International Market Entry” by Tiger Li (Guest Editor), Advances in International Marketing, Vol. 14 Cavusgil, S. Tamer (Series Editor). International Marketing Review, April (2) 2005.

REFEREED PROCEEDINGS ARTICLES

Joseph, Sacha M. and Renu Singh (2004) “What We Say Vs. What We Do- The Relationship Between Service Environment and Brand Personality in Retailing,” Society for Marketing Advances, 2004, 7th Annual Retail Strategy and Consumer Decision Research Symposium, St. Petersburg, FL.

Joseph, Sacha M. and Ronald E. Goldsmith (2004) “Endorser Expertise and Consumer Innovativeness: Differential Influences Explored.” In Proceedings of the 2004 Conference of the Association of Marketing Theory and Practice, Sandestin, FL.

Bonn, Mark A., Sacha M. Joseph and Mo Dai (2004) “Redefining the Ecotourist: The Economic Impact of the Ecogneralist.” Accepted at the 2004 Asia Pacific Tourism Association Conference, Nagasaki, Japan.

Joseph, Sacha M. and Leisa R. Flynn (2005) “Store Atmospherics and Online Atmospherics: An Exploratory Study into the Congruence of Marketing Efforts across Retailing Environments.” In Proceedings of the 2005 Academy of Marketing Science Annual Conference, Tampa FL.

Bieak-Kreidler and Sacha M. Joseph-Mathews (2008) “Understanding Green: An Introduction to Green Atmospherics and Consumer Typologies” Society for Marketing Advances, 2008, 11th Annual Retail Strategy and Consumer Decision Research Symposium, St. Petersburg, FL.

Joseph-Mathews, Sacha (2010) “Retail Prejudice: Does Marketplace Color Really Matter? ” In Proceedings of the Annual Meeting of the Association of Marketing Theory and Practice 2010, Hilton Head South Carolina.

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

Joseph-Mathews, Sacha (2011) The Next Generation of Experiential Learning.”- A Panel Position Paper in the Proceedings of the 2011 MMA Fall Educators' Conference, St Louis, MO

Joseph-Mathews, Sacha and Marlon Anatol (2012) “An Examination of the Predictors of Firm Exporting Success in the Caribbean Basin: The Case of Trinidad and Tobago, Barbados and Jamaica” Extract to be published in the Proceedings of the 2012 SALISES Conference , St Augustine Campus, Trinidad and Tobago.

Joseph-Mathews, Sacha (2012) “Greening the Caribbean Tourism Industry: Lessons Learnt from the Cuban Alternative Health Sector" Forthcoming in the Proceedings of VI Conferencia Internacional “Cuba y el Caribe: 40 años de relaciones, Havana, Cuba.

Joseph-Mathews, Sacha M. and Nicole Bieak-Kreidler (2013) “Attitude versus Involvement: Predicting Ethically and Socially Responsible Consumption Behavior’ In Proceedings of the Annual Meeting of the Association of Marketing Theory and Practice 2013, Charleston, South Carolina.

Joseph-Mathews, Sacha M. (2013) “Targét versus Targhetto: The Phenomenon of In- store Retail Redlining” In Proceedings of the Academy of Business Research Fall Conference 2013, Montego Bay, Jamaica W.I.. Bieak-Kreidler, Nicole and Sacha M. Joseph-Mathews (2013) “Green, Organic and Natural: Identifying Ethical Consumption Terminologies” Academy of Business Research Fall Conference 2013, Montego Bay, Jamaica W.I

Bieak-Kreidler, Nicole and Sacha M. Joseph-Mathews (2014) “The Color of Green: Exploring Ethnicity and Green Consumerism” In Proceedings of the Society for Marketing Advances, Annual Conference 2014, Transformational Marketing, New Orleans, LA.

Ehsanyar, Jawad, Christina Mullen and Sacha Joseph-Mathews, (2016) “Can the Social Entrepreneur save us? The Role of Government in the Social Entrepreneurship Equation, the Case of Afghanistan.” Forthcoming in the Proceedings from the National Conference on Undergraduate Research 2016, Ashville, NC.

MANUSCRIPTS UNDER REVIEW

Joseph, Sacha M. and Renu Singh “What we say Vs. What we Do- The Relationship between Service Environment and Brand Personality in Retailing,” Under Review at the Journal of Business Research –2nd Revision.

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

MANUSCRIPTS IN PROGRESS

Joseph-Mathews, Sacha M. “Targét versus Targhetto: Prejudice versus Strategy”. Data collected, manuscript to be completed Spring 2014. Empirical manuscript to be submitted to Qualitative Market Research. Sacha M. Joseph-Mathews and Nicole Bieak-Kreidler “What drives the green consumer?” Empirical manuscript to be submitted for review at the Journal of Retailing

Sacha M. Joseph-Mathews and Nicole Bieak-Kreidler “Walking the Talk: The Role of Sustainable Lifestyle Involvement in Green Buying Behavior”. Data collected; manuscript to be complete Spring 2014. To be submitted to the Journal of Consumer Marketing. Sacha Joseph-Mathews and Marlon Anatol “How we Differ- An Analysis of the Antecedents of Superior Exporting Performance in the Caribbean”. Data collected, manuscript to be completed Spring 2014. To be submitted to the Journal of Business Research.

Sacha M. Joseph-Mathews and Nicole Bieak-Kreidler A Decade of Green- Past, Present and Future Trends. To be submitted to the Journal of Consumer Research.

PROFESSIONAL PRESENTATIONS

Northern California World Trade Organization 2007, Presentation on International Market Entry Strategies- Sacramento CA. University of the Pacific-Women of the World Brown Bag Lunch 2007, Presentation on International Women Living in the US. ESB Research Colloquia 2007- Presentation on “Green Consumerism” Global Center for Social Entrepreneurship 2011- Marketing in a socially responsible world. Non Profit Executive Director Symposium-2011-Presentation on Non-Profit Marketing in Difficult Times University of the Pacific 2012- Brown Bag Lunch Seminar on First Generation Faculty University of the Pacific 2013- Forum on Advancing Women’s Leadership, Panel Moderator. University of the Pacific Research Day 2014- Poster Presentation of “Targét versus Targhetto: In-store redlining in practice”. University of the West Indies Honors Banquet 2015- Lessons learnt at the University of the West Indies.

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

Hearing on Women of Color in Business 2016- Assemblywoman Sheryl Brown, Fontana City Hall, Fontana,CA

PROFESSIONAL SERVICE

Board Member, Ties to the World 2009-2012 Board Member, PUENTES 2011- present Special Issue Editor, International Journal of Culture, Tourism and Hospitality Research, 2007 Reviewer, Journal of Hospitality and Tourism Research 2009- present Reviewer, Society for Marketing Advances Conference, 2003, 2005, 2007, 2008, 2009, 2010, 2012 Reviewer, Academy of Marketing Science Annual Conference 2011 Session Chair, Society for Marketing Advances Conference, 2007 Discussant, Society for Marketing Advances Conference, 2007 Discussant, Academy of Marketing Science Conference, 2005

INSTITUTIONAL SERVICE

Advisor, University of the Pacific Black Student Union 2007-2008 Advisor, Pacific Chapter of the American Marketing Association 2007-present Advisor, Integrated Development Group, Council of University Social Entrepreneurs (2007-present) Advisor, Council of University Social Entrepreneurs (CUSE) ESB Representative, University Academic Council 2007 ESB Representative, Financial Aid and Admissions 2010-2012 ESB Representative and Chair, Technology Education Committee 2012- present Committee Search Member, Job search for Assistant Director of Career Services 2006 Committee Search Member, Job search for Long Chair Faculty Position 2007 Committee Search Member, Job search for Business School Dean 2010 Committee Member- Special Presidential Strategic Task Force on Diversity and Inclusive Excellence 2010-2012 Student Housing Representative, Congress of Graduate Students Student Advisor, Ph.D. Project- 2003, 2004 (Student advisor at a minority conference for potential PhD candidates)

AWARDS AND GRANTS Pacific Fund Recipient- 2009 - 2014 University of the Pacific Scholarly/Artistic Activity Grant- 2007, 2012 (3,500) CAPD Grant 2013 ($3000) Graduate Seniors Faculty Recognition Award- 2009, 2010 MBA Faculty Recognition Award 2013 Outstanding Faculty Advisor for a University Club 2012/2013 2012 MLK Peace and Justice Award 2012

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

Faith Davies Award for Most Outstanding Faculty Advisor 2012 Faith Davies Award for Most Outstanding University Club (PAMA) 2012

SPECIAL SERVICE PROJECTS . Supervised Strategic Marketing Plans for the following Student/Company Projects (Local) Goodwill Industries (Stockton, CA) Miracle Mile Improvement District (Stockton, CA) St. Mary’s Dining Services (Stockton, CA) Child Abuse Prevention Council (Stockton, CA) Target (Stockton, CA) Chocoholics (Clements, CA) Zeiter Eye Medical Group Stockton Symphony Stockton Unified School District Pacific Alumni Assocaition University of the Pacific SUCCESS Program University of the Pacific Promise Scholars Program FACE AIDS Earth Day Jose Hernandez Foundation Ties to the World Puentes San Joaquin Partnership for Families Mexican Heritage Center and Gallery Apantli Florin Career Center Asian American performing Arts Center Community Partnership for Families of San Joaquin VITA- Volunteer Income Tax Assistance Program . Spearheaded the “Prowl’n the Mile” Stockton Street Festival 2009 and 2010 (an initiative between Pacific students and Merchants on the Miracle Mile Shopping District – Stockton, CA). . Spearheaded the “Prowl’n Pacific” Festival 2011-2012 (an on campus student-led community festival).

. Supervised Strategic International Marketing Plans for the following Student/Company Projects (International) Plan Padrinos (Colombia) Blue Energy Group (Nicaragua) Ashoka (Egypt) Fashion4Freedom (Vietnam) MaliHealth (Mali) Ezemvelo Nature Reserve (South Africa) Akilah Adventures (Rwanda)

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

El Circo Del Mundo (Chile) The Maharishi Institute (South Africa) Cheetah Conservation Fund (Namibia) Case Mbaracayu (Paraguay) International Bridges to Justice (Switzerland) Unreasonable Institute East Africa (Uganda) Wana Energy (Uganda) Source International (Italy) GreenLink (Tanzania) Smart Life Water (Kenya and Uganda) Lattana Dairy (Kenya) Geel (Uganda) JIBU (Rwanda) UNFIRE (Nigeria) Village Energy (Kenya) Gente Gas (Guatemala) KADAFRICA (Uganda)

PROFESSIONAL AFFLIATION Member, American Marketing Association Member, Society for Marketing Advances Member, Academy of Marketing Sciences Member, Marketing Management Association

MANAGERIAL EXPERIENCE

Consultant, 2013-present, Bay Area Regional Transit (BART) Duties Included: Executive, Management, Supervisory and Front Line Staff Training in External/Internal Customer Service and Workplace Diversity Training.

Consultant, 2014- present, Lodi Police Department and San Joaquin Sheriffs Department, Lodi Unified School District. Duties Included: Supervisory and Front Line Staff Training in External/Internal Customer Service

Mentor and Consultant, 2013- Present, Unreasonable Institute Denver and Unreasonable East Africa Duties Included: One on one coaching with entrepreneurs and CEOs of startups from across the globe in marketing strategies, research and customer service initiatives.

Consultant, 2003- 2004, Bonn Marketing Research Group Duties Included:

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific

Researching and developing research manuscripts, conducting statistical analyses for tourism industry reports. Developing research agendas and project outlines. Developing and testing tourism survey instruments in key tourism markets for multiple tourism and convention agencies throughout the state of Florida.

Graduate Research Assistant, 2002-2004, Florida Chamber of Commerce Foundation Duties Included: Developing and executing research agendas for Foundation programs, Managing statewide events for the Educational Programs within the Foundation, Executing research for state and national grants and funding. Managing the marketing efforts of the foundation

Senior Export Promotions and Development Officer, 2000-2001 Trinidad and Tobago Tourism and Industrial Development Company, Trinidad and Tobago (TIDCO), Trinidad, WI Duties Included: Press Releases on Export Promotional events, Advising Local Companies on Export Strategies for new markets, Coordinating local exporter participation in international trade shows, Supervising the production of all promotional export collateral material for all of Trinidad and Tobago’s export sectors, Coordinating media and acting as the Press Liaison for all Export Promotional events.

Tourism Development Officer, 1998-2000, TIDCO, Trinidad, WI Duties Included: Conducting tourism-training lectures in teacher training colleges, tertiary institutions and high schools throughout the country. Writing Press Releases on all local domestic tourism events. Advising Local Communities on domestic tourism strategies for the local market. Coordinating school participation in local television quizzes and tourism school programs. Coordinating media and acting as the Press Liaison and stage manager for all domestic tourism Promotional events. Supervising the production of all promotional materials for the various tourism products in the domestic tourism markets. Coordinating all Trinidad and Tobago tourism videos for the international and domestic tourism markets.

Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific