Sacha M. Joseph-Mathews, PhD. Curriculum Vitae Contact Information University Eberhardt School of Business University of the Pacific Stockton, CA Phone: (209) 946-2628 Fax: (209) 946-2586 Email: [email protected] UNIVERSITY POSITIONS Associate Professor- Marketing, 2006- present Faculty Chair, 2014-2016 Eberhardt School of Business University of the Pacific, (Tenured) Instructor, College of Continuing Education California State University-Sacramento, 2009- Present Instructor, University of the West Indies, Summer 2013 Instructor, College of Business Florida State University, 2002-2006 Instructor, Kaiser College, 2004 EDUCATION Florida State University, Tallahassee, FL Doctor of Philosophy, June 2006 Major Field: Marketing Florida State University, Tallahassee, FL Master of Science, 2004, Major: Hospitality and Tourism Management University of the West Indies, Mona, Jamaica Bachelor of Arts, 1998, Major: Mass Communication (First Class Honors) RESEARCH INTERESTS Marketing Strategy and Consumer Behavior Customer Value Determination and Measurement, Ethical Consumption, Green Consumer Behavior, Brand Equity and Loyalty. Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific Services Services- Social Entrepreneurship, Service Environment, Brand Personality, E-Commerce, Services Marketing, Retailing Consumer Ethnicity and Buying Power, Retailing and Environmental Sustainability, Tourism and Hospitality Management (Destination Branding, Eco-tourism, Cultural and Heritage Tourism, Value Determination) International Marketing- Exporter Commitment, Entrepreneurial Orientation and Gray Markets TEACHING INTERESTS Services Marketing, International Marketing, International Business, Retail Management, Principles of Advertising, Marketing Strategy, Promotional and Communications Strategy, Event Planning, Customer Service, Workplace Diversity, Customer Service through the Generations. COURSES TAUGHT (Undergrad and Grad) Principles of Marketing/ Marketing Management (Florida State University, University of the Pacific, Keiser College) Basic Introductory Marketing course, covers very general material, required by all undergrad business majors. Marketing Management -MBA (University of the Pacific) MBA Introductory Marketing course. This course is designed to introduce non-business majors to the basics of marketing management. It is a case based course where students examine key theoretical concepts through practical examples presented in case format. Promotional Marketing Strategy/Promotions Management (Florida State University, University of the Pacific) Advanced advertising and promotions class, optional elective for marketing majors, covers integrated marketing communications and advanced marketing concepts, merging a number of marketing areas including customer relationship management, retailing, consumer behavior, marketing management and promotional strategy. International Business Operations (Florida State University) Basic Introductory International Business course, introduces students to international culture and international business strategy. Includes issues such as; organizational behavior, strategic management, cross cultural research and supply chain management. International Marketing (Florida State University, University of the Pacific) Advanced international marketing class, optional elective for marketing majors, requirement for international business majors. Covers a number of marketing areas including; customer relationship management, retailing, consumer behavior, Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific distribution, culture, marketing management and promotional strategy within an international setting. Services Marketing (University of the Pacific) An MBA level class which explores the dynamics of managing a service oriented business with special focus on the marketing and management nuances that are applicable specifically to a service as opposed to manufacturing environment. MBA Business Integrated Projects (University of the Pacific) An MBA level class which exposes students to the fundamentals of writing business plans for small businesses and startups. The course covers a range of topics including securing funding, market research, situation analysis, plan implementation and evaluation. Consumer Behavior. (Arthur Lok Jack Graduate School of Business- University of the West Indies) . This is an advanced MBA/Masters of Marketing class in consumer behavior. It is designed for MBA and MM students interested in concentrating in marketing. It is usually taken as a required course for the MM program and a possible elective for the MBA program. The course covers a wide range of consumer behavior models and combines consumer psychology and market research with application to managerial decision making. Topics include the Consumer Decision Making process, Motivation, Persuasion, Learning, Value, Segmentation, Perception, Satisfaction, Brand Personality, Memory and Self Concept. COURSES TAUGHT (Corporate Training Programs and Continuing Education) Customer Service in Law Enforcement (Lodi Police Department, San Joaquin Sheriffs Department)- Employee Training Program. A ½ day training program designed for uniformed and non-uniformed staff. The course is geared towards practical and theoretical training around why customer service is important in law enforcement. Officers are exposed to practical examples of how high levels of customer service can both improve their relationship with the community and assist in day to day policing activities. Customer Service (Lodi Unified School District (Employee Training Program) A ½ day training program designed for support staff working in various schools throughout the Lodi Unified School District. The course is geared towards practical and theoretical training around why customer service is important both internally and externally. Employees are introduced to theoretical explanations for poor customer service and at the same time are offered practical tools and strategies to improve their customer service provision. Internal Customer Service (Bay Area Regional Transit- BART) (Employee Training Program) Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific A ½ day training program designed for both front line and behind the scenes employees working at BART. The course is geared towards practical and theoretical training around why customer service is important both internally and externally. Employees are introduced to theoretical explanations for poor customer service and at the same time are offered practical tools and strategies to improve their customer service provision. Customer Service Training for Transit Workers (Westgate Management Center at the University of the Pacific) A 1-day training program designed for supervisory and management level employees at transit agencies across the state of California. The course is designed to expose attendees to both the theoretical and practical dimensions of good customer service provision. Current service provision is analyzed and discussed and attendees are offered tools and strategies to improve customer service in transit agencies across the state. Workplace Diversity for California State Workers (California State University- Sacramento, Continuing Ed) A one-day training program designed for supervisors working in the California State System. This course exposes supervisors to the benefits of embracing a diverse workplace and the various communication challenges commonly associated with working with diverse populations. The course offers tools for manager and supervisors to utilize to create a more effective work climate and environment. Sustainable Event Management 101,(Arthur Lok Jack Graduate School of Business- Continuing Ed-University of the West Indies) This is an introductory class in sustainable event planning and management. It is designed for both seasoned planners looking for a refresher course and new persons interested in learning more about the event management field. It is part of a continuing education curriculum and includes topics such as strategic planning, HR management and marketing research. Sustainable Event Coordination 101 (California State University-Sacramento- Continuing Ed) This is an advanced class in the behind the scenes components of event coordination and planning. It is designed to cover the nuts and bolts involved in doing green events. It is part of a continuing education curriculum and includes topics such as supplier management, venue selection, onsite management and security planning. Marketing and Advertising of Sustainable Events. (California State University- Sacramento- Continuing Ed) . This is an advanced two day workshop in sustainable event marketing. It is designed for both seasoned planners looking for a refresher course and new persons interested in learning more about marketing a particular event. It is part of a continuing education curriculum and includes topics such as social media, market segmentation and positioning, target marketing and media planning and execution. Sacha M. Joseph-Mathews • Eberhardt School of Business • University of the Pacific Promotional Marketing Strategy (Arthur Lok Jack Graduate School of Business- Continuing Ed) . This is a two day workshop covering the fundamentals in promotional strategy. The course is designed for professionals currently working in the field who wish to enhance their marketing, advertising and promotional training. The course covers