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Evaluation Report on Project ENHANCING PRODUCTIVITY OF FLOWERS IN PERIURBAN LAHORE DIRECTORATE GENERAL MONITORING & EVALUATION PLANNING & DEVELOPMENT DEPARTMENT GOVERNMENT OF THE PUNJAB June, 2011 8th Floor LDA Plaza, Edgerton Road, Lahore – Pakistan Tel: (042) 99203931-4, Fax: (042) 99203935 1 [This page is intentionally left blank] i ii EXECUTIVE SUMMARY Flowers have aesthetic value and beauty in addition to their utility. Beauty cannot be measured or weighed, it is a value judgment. Since in this age of specialization and industrialization, many people have neither the time nor the facilities or the know-how required for raising flowers, so they buy flowers from the market. But for cut flowers export purposes, we should produce and maintain a quality and quality of the product acceptable to the buyer. The term Cut flower refers to those flowers whose post harvest life is considerably long and which can be measured in days and also in weeks. Cut flowers are integral part of life and are marketed by thousands of small sized and medium size of business. The production, handling and marketing of Cut flowers constitute a key segment of floriculture industry and its export can play vital role in alleviation of poverty of Pakistan. The field of floriculture has great potential to grow faster as a sub-sector of agriculture, particularly in terms of export and internal demand of the country. Developed countries provide a huge market for flower growers through out the world. Availability of diverse agro-climatic conditions in Pakistan are best suited for the production of almost all kinds of floricultural crops, like cut flowers, pot plants, annuals, biennials, perennials, trees and shrubs. To enhance the productivity of flowers in Pakistan, Directorate of Floriculture (T&R), Punjab Lahore initiated the project titled “ENHANCING PRODUCTIVITY OF FLOWERS IN PERIURBAN LAHORE” with its objective to increase the productivity of flowers by training farmers and equipping them with the knowledge of latest production techniques and technology, hence ultimately raising their income. The project was started on July 1st, 2008 with thirty six (36) months gestation period with its planned cost of Rs. 28.794 million. Project was revised at a cost of Rs. 25.708 million with no change in gestation period. The actual expenditure of Rs. 21.891 million has been made till June 30th, 2011. The department submitted the PC-IV document (Revised 2010) of the project for evaluation purposes on 15th May, 2011. Scope of the project pertaining to the civil works has been completed. The quality of civil work was found to be satisfactory. Procurement of equipment and tools has been completed. During site visits it was observed that some of the assets purchases under the scheme were lying abundant and few of them were either being under or miss-utilized. One out of four bikes, purchased for the project is still not registered even at the completion of iii gestation period and was not brought into use at all. Payment of one mobile diagnostic lab and one reefer container has been made but same have not been delivered on site yet. Gauging the impact of the project, project couldn’t raise farmers’ income significantly. On the basis of data collection and analysis, the project is found to be “Partially Successful” with a Project Evaluation and Rating Index (PERI) Score of 69. This result is based on approximately 95% completion of civil works along with minor unapproved deviation in scope of work. However, the objective regarding the recruitment of Floriculture work force has not been achieved completely during the project gestation period. Some of the planned machinery, equipments/tools have not been procured under the project activities. In evaluating the scheme, cooperation of Mr. Malik Abid Mehmood, Director (Floriculture) is highly appreciated and also acknowledged for providing requisite data to carry out necessary analysis of the project activities. TAHIRA SATTAR RESEARCH ANALYST, DGM&E Lahore June, 2011 iv TABLE OF CONTENTS EXECUTIVE SUMMARY ..................................................................................................... iii 1. INTRODUCTION ........................................................................................................... 1 1.1 THE EVALUATION REPORT: PURPOSE & STRUCTURE ................................................. 2 2. THE PROJECT ................................................................................................................ 4 2.1 PROJECT BRIEF ............................................................................................................ 4 2.2 PROJECT DESCRIPTION ................................................................................................ 5 2.3 PROJECT JUSTIFICATION ............................................................................................. 7 2.4 PROJECT OBJECTIVES ................................................................................................ 10 2.5 PROJECT ACTIVITIES .................................................................................................. 10 2.6 PROJECT PLANNED COST .......................................................................................... 11 3. METHODOLOGY ......................................................................................................... 14 3.1 TEAM FORMATION ................................................................................................... 14 3.2 DOCUMENTS REVIEW ............................................................................................... 14 3.2.1 SPONSOR’S ASSESSMENT REPORT (SAR) .................................................................. 14 3.3 IDENTIFICATION OF KEY INDICATORS ....................................................................... 16 3.4 DEVISING EVALUATION PLAN ................................................................................... 16 3.5 PHYSICAL ACTIVITIES & DATA COLLECTION .............................................................. 16 3.5.1 DATA COLLECTION .................................................................................................... 16 3.5.2 PROJECT SITE VISITS .................................................................................................. 17 I). KALA SHAH KAKU (MODEL NURSERY FARM) ............................................................ 17 II). MANDIANWALA (FARMERS FIELD SCHOOL) ............................................................. 22 III). NATHOKI (FARMERS FIELD SCHOOL) ........................................................................ 22 IV). SAGGIAN (FARMERS FIELD SCHOOL) ........................................................................ 23 3.5.3 INTERVIEWS WITH PROJECT OFFICIALS .................................................................... 25 3.5.4 VISITS SNAPS/PICTORIAL SURVEY ............................................................................. 25 3.6 DATA ANALYSIS AND INTERPRETATION .................................................................... 25 3.6.1 PROJECT COST ANALYSIS .......................................................................................... 25 4. DGM&E ASSESSMENT ............................................................................................... 29 5. BENEFICIARIES ANALYSIS (FIELD SURVEY) .................................................................. 31 6. OBSERVATIONS ........................................................................................................ 32 7. QUALITATIVE ANALYSIS ............................................................................................ 35 7.1 STRENGTHS, WEAKNESSES, OPPORTUNITIES & THREATS (SWOT) ANALYSIS ......... 35 7.2 BOSTON CONSULTING GROUP (BCG) MATRIX ........................................................ 36 7.3 PEST ANALYSIS ......................................................................................................... 36 8. CONCLUSION ............................................................................................................. 38 9. LESSONS LEARNED ..................................................................................................... 39 10.RECOMMENDATIONS ................................................................................................ 40 ANNEXURE A: DETAIL OF YEAR WISE AND COMPONENT WISE FINANCIAL ACHIEVEMENTS .. ANNEXURE B: PROJECT EVALUATION RATING INDEX (PERI)................................................. ANNEXURE C: RECOMMENDED POST .................................................................................. ANNEXURE D: QUESTIONNAIRE FOR BENEFICIARIES ANALYSIS ............................................ 1. INTRODUCTION Pakistan is a country of small farming households, where floriculture is the best option of enhancing the income of the under privileged. Introduction to the floriculture crop could be an important intervention in this regard where the farmer can earn much more by exploiting available natural resources more efficiently. We have favorable climate and cheap labor for growing these crops whereas they need much less land and water for production. These crops also give the premium prices almost round the year and there is no need to wait for a long time as in the case of other routine crops. Net profit against the investment is much higher for these crops compared with other conventional crops. The products are in high demand all over the world. But in Pakistan, floriculture is in its embryonic stage.

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