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March 13, 2019 March 13, 2019 1 Marketing 411 – Prescott - Marketing Collaboration Day Time Presentation Presenter Organization/Title 1:00 pm Greeting from the Mayor of Prescott Brett Todd Town of Prescott, Mayor 1:05 Town of Prescott Dana Valentyne Town of Prescott, Economic Development Officer Katie Forrester Town of Prescott, Tourism Coordinator 1:30 Regional Tourism - Ontario Blair Harris Ministry of Tourism, Culture & Sport Bonnie Ruddock RTO 9, Executive Director Steve Weir RTO 9, Marketing & Communications Manager 1:50 Regional Tourism - International Corey Fram 1000 Islands International Tourism Council Sarah Purdy Ogdensburg City Manager 2:15 Destination Marketing Katherine Hobbs Brockville Tourism, Manager 2:45 Refreshment Break All 3:00 Parks Canada Juan Sanchez Parks Canada, Fort Wellington Site Manager 3:20 Use of Social Media for Messaging Lindsay Medeiros RTO 9, Digital Marketing Specialist 3:40 Q & A All 4:00 Wrap-up Dana Valentyne Town of Prescott, Economic Development Officer 2 Regional Tourism Unit Ministry of Tourism, Culture and Sport Blair Harris Tourism Industry Advisor [email protected] Tel.: (613)-531-5581 Check out the Regions; Tourism Research etc. on the Ministry’s Tourism Sector Web Site: http://www.mtc.gov.on.ca/en/tourism/tourism.shtml Grants Ontario - enroll your org. / business www.Grants.gov.on.ca Free Tourism Business Listings; Free Festival & Event Listings; and Free Experiential Package Listings through Destination Ontario: https://www.tourismpartners.com/en/partnership-opportunities/listings-and-packages 3 Regional Tourism Organization 9 RTO 9: 1. Funded by the Ministry of Tourism, Culture and Sport. 2. Actively promotes tourism for the region 3. Works to support and grow the tourism industry through product development initiatives. 4 Vision To be recognized as the leading strategic tourism partner by destinations in our region. Our Mission Foster successful destinations in RTO 9 that set the standard in Ontario. 5 2018-2019 Priorities 1. Change from a marketing to a management organization 2. Big regional data gathering and research 3. Focus on product development, both new and existing (enhancing) 6 2018-2019 Pillars (MTCS) 1. Product Development 2. Investment Attraction/Investor Relations 3. Workforce Development and Training 4. Marketing 5. Partnerships 7 The Role of the DMO/DMP/RTO Destination Canada Destination Ontario (Provincial DMO) RTOs Community © DMOs 8 Inbound Tourism in Canada at a glance 9 Two-thirds of visitors to Canada enter through Ontario Why Canada's tourism industry is finally heating up again, 2018, https://www.cbc.ca/news/canada/travel-canada-numbers-1.4682484 10 Top 10 Canadian cities visited by the top inbound countries TIAC, Visa 2017 Summer Travel Snapshot, 2017, https://tiac- aitc.ca/_Library/TIAC_Publications/Visa_Canada_Travel_Snapshot_Summer_2017_ONLINE.pdf 11 Ontario travellers represented 85% of total tourism visits in Ontario in 2016 Ontario Tourism Visits by Origin 140,000 120,000 100,000 80,000 60,000 40,000 20,000 0 2012 2013 2014 2015 2016 Ontario Other Canada US Overseas Ontario Ministry of Tourism Culture and Sport 12 The US Market 13 US outbound travel • By 2017 travel reached an all-time high 80.2 million • Mexico remains the largest country for travellers with 31.2 million travellers • Followed by Canada with 13.9m ITB Berlin, Boom or bust? Where is Tourism Heading, 2018, https://www.itb- kongress.de/media/itb/itb_dl_all/itb_presse_all/ITB_WTTR_A4_2018_interaktiv.pdf 14 US tourists arriving in Canada • More than 14.3 million Americans visited Canada in 2017 • Continued expansion of air capacity between Canada and the US in 2017 • American tourists travel to Ontario most often, with Toronto and Niagara Falls the most visited destinations Destination Canada, March 2018, https://www.destinationcanada.com/sites/default/files/archive/725-Tourism%20Snapshot%20- %20March%202018/TourismSnapshot-Mar2018_EN.pdf 15 Surge sees highest US arrivals numbers Destination Canada, Tourism Snapshot, March 2018, https://www.destinationcanada.com/sites/default/files/archive/725-Tourism%20Snapshot%20- %20March%202018/TourismSnapshot-Mar2018_EN.pdf 16 Culinary Tourism 17 FOOD : #1 Motivator Travel trends for 2017, 2017, https://www.trekksoft.com/en/blog/7-travel-trends-for-2017- that-will-drive-the-global-tourism-industry 18 The typical wine and culinary enthusiast is older and more affluent than the average Canadian tourist ~ 2.4 million tourists visited Ontario wineries in 2015, up from 1.9 million in 2011 Menumag, Canadian Culinary Tourism, 2017, http://menumag.ca/2017/02/15/1739/, Winery & Grower Alliance of Ontario 19 Food tourism tends to overlap with other forms of tourism including cultural activities Tams study, 2006, quoted in OCTA’s Rise of Food Tourism Report 20 Entertainment, Culture & Heritage 21 Global cultural tourism has an estimated direct benefit of $625 billion dollars to the global economy $625 Billion UNWTO, WTTC, PATA, DNSW, MTR estimates 22 Cultural Tourism UNWTO, Tourism and Culture Synergies, 2018, https://www.e- unwto.org/doi/book/10.18111/9789284418978 UNWTO, WTTC, PATA, DNSW, MTR estimates 23 Indigenous Tourism Huffington Post, Canada Is Tuning Into Aboriginal Tourism, 2017, https://www.huffingtonpost.ca/adrian-brijbassi/canada-aboriginal-tourism_b_14328204.html 24 RTO9 works with each of our destinations to get its messages out. Iconic brands that are recognized in South Eastern Ontario Prince Edward County Rideau Canal Gananoque 1000 Islands Kingston Brockville, Bay of Quinte, Lennox and Addington, Frontenac County, Kemptville, Cornwall and Stormont Dundas Glengarry Counties Prescott 25 Business Listings Tourismtalk.ca Please go to the following link and enter your Business Information. You can add your logo, images etc. Let me know if you have any trouble setting this up. http://tourismtalk.ca/add-update-your-business/submit-a-business-profile Sign up for our Tourismtalk newsletter and receive the latest up to date information as to what is happing in RTO9. As well, we publish a consumer newsletter monthly. 26 27 28 29 30 31 Prescott, Ontario 32 33 34 35 36 37 38 39 40 41 Bonnie Ruddock Executive Director [email protected] 613 344-2095 ex.101 Steve Weir Marketing & Communications Manager [email protected] Thank You! 613 344-2095 ex.103 Lindsay Medeiros Digital Marketing Specialist [email protected] 613 344-2095 ex.104 42.
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