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Church Street Station University of Central Florida STARS Harrison "Buzz" Price Papers Digital Collections 7-1-1994 Final Report: Market and Attendance Analysis for Sunset Station, San Antonio, Texas Harrison Price Company Part of the Tourism and Travel Commons Find similar works at: https://stars.library.ucf.edu/buzzprice University of Central Florida Libraries http://library.ucf.edu This Report is brought to you for free and open access by the Digital Collections at STARS. It has been accepted for inclusion in Harrison "Buzz" Price Papers by an authorized administrator of STARS. For more information, please contact [email protected]. Recommended Citation Harrison Price Company, "Final Report: Market and Attendance Analysis for Sunset Station, San Antonio, Texas" (1994). Harrison "Buzz" Price Papers. 166. https://stars.library.ucf.edu/buzzprice/166 Final Report MARKET AND ATTENDANCE ANALYSIS FOR SUNSET STATION San Antonio, Texas Prepared for SUNSET STATION DEVELOPMENT GROUP July 1994 Prepared by HARRISON PRICE COMPANY 222 West 6th Street, Suite 1000 San Pedro, CA 90731 Phone: (310) 521-1300 FAX: (310) 521-1305 TABLE OF CONTENTS Section Page 1 INTRODUCTION .................................................................................................... 1-1 2 EXECUTIVE SUMMARY .....................................................................................2-1 The Project Concept. .....................................................................................2-1 Stabilized Gross Revenue ...........................................................................2-1 The Market ......................................................................................................2-2 Estimated Total Sales in Metropolitan San Antonio in 1998 ................. 2-2 Estimated Patronage .....................................................................................2-2 Touristic Infrastructure of San Antonio ....................................................... 2-2 3 THE SAN ANTONIO AREA RESIDENT MARKET .................................... 3-1 Population .......................................................................................................3-1 Age Characteristics in the Market Areas ................................................... 3-4 Income Characteristics ................................................................................. 3-4 Racial/Ethnic Characteristics of the Market Areas ................................... 3-7 Retail Sales of Eating and Drinking Places .............................................. 3-9 Estimated Sales of Eating and Drinking Places San Antonio ADI 1998 ............................................................................... 3-16 4 THE OVERNIGHT VISITOR MARKET AND ITS DEMOGRAPHY ...... 4-1 The Visitor Market ..........................................................................................4-1 Estimated Growth in Overnight Visitors ..................................................... 4-4 Seasonality of the Visitor Market ................................................................ 4-7 Convention Activity in San Antonio ......................................................... 4-1 0 Demography of the Visitor Market ........................................................... 4-1 0 5 COMPARABLE PROJECTS .............................................................................. 5-1 Church Street Station ................................................................................... 5-1 Dallas Alley .....................................................................................................5-6 City Walk- Universal Studios, California ............................................... 5-13 The Forum Shops at Caesars - Las Vegas, NV .................................... 5-14 Festival Shopping Centers ....................................................................... 5-14 THAT'S ENTERTAINMENT, THAT'S FANEUIL HALL MARKETPLACE ..................................................................................... 5-16 Market Penetration Rates for Comparable Attractions ......................... 5-17 TABLE OF CONTENTS (continued) Section Page 6 THE TOURISTIC INFRASTRUCTURE OF THE SAN ANTONIO AREA ........................................................................ 6-1 TOURIST FACILITIES IN DOWNTOWN SAN ANTONI0 .............................. 6-1 RETAIL SPACE IN DOWNTOWN SAN ANTONI0 ......................................... 6-4 DOWNTOWN SAN ANTONIO EVENTS AND FIESTAS .............................. 6-6 MAJOR ADDITIONS COMPLETED AND PLANNED IN DOWNTOWN SAN ANTONIO ...................................................................... 6-8 SOUTH BANK ...................................................................................................... 6-9 MAJOR VISITOR ATIRACTIONS ELSEWHERE IN THE SAN ANTONIO AREA ........................................................................... 6-9 7 ESTIMATED PATRONAGE AND REVENUES SUNSET STATION ............................................................................................... 7-1 Site Location ...................................................................................................7-1 Description of the Sunset Station Concept. .............................................. 7-4 Location Relative to the Available Markets ............................................... 7-7 VIA Downtown Streetcar Service ......................................................... 7-7 Alamodome Events .............................................................................. 7-1 0 Convention Center Proximity .............................................................. 7-10 Pedestrian Concentrations ................................................................. 7-11 Characteristic of Selected Restaurants in Downtown San Antonio ........................................................................ 7-11 Estimated Sunset Station Annual Patrons ............................................. 7-13 Estimated Seasonality of Sunset Station Patronage ........................... 7-13 Estimated Visitor Expenditures and Total Revenues ........................... 7-16 APPENDIX A SAN ANTONIO HOTELS/MOTELS APPENDIX B SUNSET STATION ENTERTAINMENT AND DINING EMPORIUMS LIST OF TABLES Table Page 3-1 Population and Household Estimates San Antonio MSA and ADI ........................................................................................................... 3-3 3-2 Age Distribution in 1990 San Antonio MSA ................................................................................................... 3-5 3-3 Household Income Distribution in 1990 San Antonio MSA ................................................................................................... 3-6 3-4 Ethnic Composition of the Population San Antonio Area ................................................................................................... 3-8 3-5 Sales of Eating and Drinking Places 1984- -1992 ........................................................................................................... 3-10 3-6 Per Capita Sales of Eating and Drinking Places San Antonio MSA ................................................................................................ 3-13 3-7 Sales of Eating and Drinking Places - 1992 Selected Texas Metropolitan Areas ................................................................. 3-15 4-1 San Antonio Visitor Statistics ............................................................................... 4-3 4-2 Estimated 1993 Overnight Visitors to San Antonio .......................................... 4-5 4-3 Estimated Number of Hotel Rooms San Antonio Area ................................................................................................... 4-6 14-4 Seasonality of the Visitor Market ......................................................................... 4-8 4-5 San Antonio Temperature and Rainfall .............................................................. 4-9 4-6 San Antonio Convention Statistics (Calendar Year) .................................... 4-11 4-7 Demographics of Leisure Travelers to San Antonio 1983 - 1989 .............. 4-12 4-8 Trip Characteristics of Leisure Travelers to San Antonio ............................. 4-13 5-1 Church Street Station Facilities ........................................................................... S-3 5-2 Dallas Alley/West End Marketplace Facilities ................................................... S-7 LIST OF TABLES (continued) Table Page 5-3 Market Penetration Rates for Comparable Attractions .................................. 5-18 6-1 Retail Spaces in Downtown San Antonio .......................................................... 6-5 7-1 Ridership on the VIA Downtown Streetcar System .......................................... 7-8 7-2 Characteristics of Selected Restaurants Downtown San Antonio ............. 7-12 7-3 Estimated Number of Visitors Sunset Station ................................................ 7-14 7-4 Estimated Seasonality of Sunset Station Patronage .................................... 7-15 7-5 Estimated Patronage and Per Capita Spending Sunset Station ............... 7-17 7-6 Estimated Sales Ratios Sunset Station ........................................................... 7-19 LIST OF FIGURES Figure Page 1 San Antonio Area of Dominant Influence ........................................................... 3-2 2 Sales of Eating and Drinking Places ............................................................... 3-12 3 Sales
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