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The Media World: a New Collaboration Was Born

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The Media World: a New Collaboration Was Born The Media World: A New Collaboration Was Born MeCCSA and AMPE Joint Annual Conference. 5- 7 January 2005, University of Lincoln A report by Serena Formica, University of Nottingham, UK There was much anticipation and expectation leading up to the 2005 MeCCSA conference at the University of Lincoln. This was due to the event being the first joint MeCCSA (Media, Communications and Cultural Studies Association) and AMPE (Association of Media Practice Educators) conference. The purpose of this union was to highlight the common features of both organisations, such as interest in media, Cultural Studies, pedagogy -- all of them reflected in the numerous panels throughout the three-day meeting. Plenary sessions interspersed the many panels, the first of which was presented by Ursula Maier-Rabler (Director of the Centre for Advanced Studies and Research in Information and Communication Technologies and Society, University of Salzburg), who presented a paper entitled "Why do ICTs Matter? The Cultural-Social Milieu as Invisible Underpinning of New Information and Communication Technologies". Dr. Maier-Rabler highlighted the increasing importance of ICTs, considered as a Digital Network, characterised by its universality and non-linearity of contents. As Paul Virilio pointed out, ICTs are permeated by a constant acceleration, which emphasises its element of 'unfinishedness'. The cultural milieu surrounding ICTs was presented as divided into four major social-geographical areas: Social- conservative, Social-democratic, Protestant-liberal and Liberal-conservative. Maier-Rabler observed that the former belong to a collective form of State, whereas the latter belong to a form that is more individualistic. Furthermore, Dr. Maier-Rabler analysed ICTs' perspectives in terms of communication and infrastructure -- media (defined by a shift from programmes to services, media systems to infrastructure and recipient to users) and network (at a technical and social level). The passage from know-how, paramount at the beginning of ICTs, to know- 'who' (intended as the importance of knowing the people who know how to do), was underlined as a conclusion to the paper. The presence of a large variety of delegates (professors, professionals, post-graduate students, experts), lead to a heterogeneous set of panels, each divided into the presentation of three related papers, gathered under a comprehensive title. The -- at times weak connection among the different papers represents the only negative aspect that I feel could be addressed by the conference organisers in the future. The program of the first day consisted of the panels: Media Institutions and Policy 1 & 2, Approaches to the Cultural Industries, Investigating Transnational Media, E-Learning and Digital Technologies, Women and the Written Word, Investigating the E-Society, Culture and Identities, Actual Audiences, Teaching Film, Television and Radio, Regenerations: New Approaches in Feminist Cultural Studies and MeCCSA Women Studies Network Event: Showcasing Women: Screenings. The panels of the second day concerned the following areas: Alternative Media, News Work, Media and Welsh Identity, Audiences and Fandom, Learning and Teaching, Production, Consumption and gender, Looking to and at Europe, Question of Representations 1 & 2, Controversial images, Television Studies, Teaching Media Practice, MeCCSA Postgraduate Network event: Women: History/Representation/Technology and Showcasing Women, Neil McKay Screening, Democracy and New Media, Global Media Flows, Investigating Film, Enterprise. The final day panels were: Media and Democracy Revisited, Mediating Minds and Mental Illness, Radio, Popular Music and Sound, Digital Screens/ questions of class, Film Practice as Research, Authorship, production creativity. Such a variety of interesting topics enhances the regret for not attending a larger number of panels, due to the simultaneity of their presentation. Furthermore, limitations of space render this report confined to an overview of those papers and debates of particular significance or interest. "Investigating Transnational Media" was one of the first panels of the conference. In the first paper presented on this topic, Dr. Olga Guedes Bailey, (School of Media, Critical and Creative Arts, Liverpool John Moores University) discussed the issue of "Diaspora and Transnational Media". Dr. Guedes Bailey explored the relationship between Latin American communities in Liverpool and the media network. The methodology used was a combination of interviews, textual analysis and observation in the space of the home. A key word within the research was the expression 'Latinidade', viewed as the belonging to a defined community, which is recreated -- on a smallest scale -- in the abroad environment of Liverpool. The Latin American community in Liverpool is a hybrid, its diversity due to the varying circumstances of the community -- be it as asylum seekers or refugees to those seeking business opportunities. After presenting the cultural context in which the research took place, Dr. Bailey passed to an analysis of the use and perception of media amongst this community. On one hand she stressed the invisibility of Latin American people within the British media; on the other she denounced the stereotypical image of Latinos presented by those media. The youngsters often are not interested in knowing what is happening in their original countries, but at the same time they are the ones who keep in touch with their home via a Diaspora media such as the Internet. During the afternoon, I attended the session dedicated to Teaching Film, Television and Radio. At the beginning of her presentation on "Teaching Television", Dr. Karen Lury (Department of Theatre, Film and Television Studies, University of Glasgow) pointed out, with notable sadness, how students prefer and respect Film Studies over Television Studies. Nonetheless she stressed the importance of the latter, testified by the recent publication of a significant number of books, such as Routledge's Introduction to Television Studies (2004), by Jonathan Bignell, or The Television Studies Reader, (2003) by Annett Hill and Robert C. Allen. The paper underlined the tendency of being obsessed by certain texts, such as the Big Brother phenomenon or the X-Files, and raised the question of how we may encourage students to look at other television forms. Television Studies is relevant in its relation to Film Studies, but at the same time it is important to stress perhaps obviously, the differences between television and film forms, especially from the aesthetic point of view. Another issue raised was to what extent the context of teaching affects the understanding and presentation of the television in Television Studies. The aim of the paper, rather than offering ready made answers to those questions, was to encourage debate, which was short but passionate. The second day of the conference provided a session dedicated to "Audiences and Fandom". Tony Sullivan (Department of Media and Communications, Goldsmiths College) opened up discussion about consuming brands (his research covered a study on Essex Boys and Girls). Dr. Andy Ruddock, (Media and Cultural Studies, Liverpool John Moores University) presented a paper which explored the issue of racism conveyed by West Ham fans, and how ordinary football fans, who genuinely love the game, cope with such a matter. Prof. Martin Barker from the University of Wales, Aberystwyth, presented a paper entitled "The Lord of the Rings international audience project: some key findings". The research investigated the audience response to the movie and the role of film fantasy in the lives of international audiences (from 20 countries). The research methodology was a questionnaire in eleven different languages, which was completed by more than 20,000 people. The research has highlighted the different types of engagement with the characters of the film, from rejection to total identification, and has investigated the importance of the trilogy as an 'event' in people's lives. Some of the interviewed talked about The Lord of the Rings representing for them a sort of "second education" -- a phenomenon that could not have been possible without the simultaneous presence of the book. Others considered the vision of The Lord of the Rings as a spiritual journey. Finally Prof. Barker underlined the phenomenon of multiple viewings: people who watched the film several times, each time trying to forget their previous experience. Not all of those questioned enjoyed the film, nevertheless the research highlighted once more the massive impact that The Lord of Rings has had -- and continues to have thanks to the DVDs -- on the public. In the final day of the conference I attended a session entitled "Authorship, Production, Creativity", in which were presented only two papers: "Gender, creativity and short film", by the screenwriter Eileen Elsey (University of West of England) and "Authorship and the American Television Writer-Producer: A case study of Joss Whedon", by Prof. Roberta Pearson (University of Nottingham). The former discussed whether or not female filmmakers have a different approach in making movies, in comparison to the dominant male-led directors. The latter highlighted the importance of Television Studies in the panorama of Media and Film studies, stressing how the question of authorship is as valid a concept for Television as Film studies. Television Studies, Pearson noted, has long been dismissed within the academy, only to be recently
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