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", Vision Laguna ParticiPants

Anne Johnson Ricki Abbey Alex Bernard Frank Carey Steve Dexter Ginger Fitzgerald Rcn Harris Jo Johnson Carol Abbott Patricia Bernard Emmett Carlson Barbara Diamond Neil Fitzgerald Regina Hartley Marilyn Johnson Sandy Abel Jeanie Bernstein Mary Carter Brett Diaz Bob Foes El Hathaway Marv Johnson Marjorie Adams Amy Betonte Marie Case Jake Diaz Dean Ford S. Hauseman Hayes Ron Johnson Ursula Adams Gary Beverage Arthur Casebeer Laura Dibrasi Bill Foster Lynne Sieglinde Johnson Marie Adams Nancy Bevgrage Alan Casenin Vince Dibiasi Muriel Foster lish Hayes Hazard M. Johnston Eric Aguirre Asha thatia Amber Caserio Michael Dichaud Anne Frank Michael Hazard Linda Jolisaus Tom Ahern Kimberley Bixler Dana Caufield Jody Dickerson Ken Frank Brooke Becky Jones Scott Alan Donald Black Rod Caufield Joy Dickerson Richard Frank Janette HearNvood Julita Jones John Albritton Joan Black Diane Challis Katrina Dicterow Amy Jane Frater Ruth-Ellen Heath Jones Samantha Allen Bill Blackburn Mark Chamberlain Steve Dicterow Joan Freeman Jack Hefti Roger Hellman Diane Jordan-Smith Kim Allen Kathleen Blackburn Arno Chauvel Taryn Dicterow Paul Freeman Steve Helms Korey Jorgensen Chris Allshouse Belinda Blacketer Suzi Chauvel Scott Diederich San Dee Frei Sita Henderson Jim Joseph Ed Almanza Doc Blacketer Ardu Chere Bob Dietrich Gabriele Friedman Colin M- Linda Joseph Gary Alstot Marilyn Blackwood Jacob Cherub Linda Dietrich Lauren Frigo Hendon Dennis Junka Burt Altemus Nancy Blade Anne Marie Chevalier Shena Disken Linda Frost Sue Hendrickson Dwight Henninger Jan Juraesin Robert Alter Michael Blain Lyn Chevli JoyiDittberiver 0akley Frost Jeanine Just Loretta Alvarado Billy Blair Jan Chilcote David Dixon Bill Frye Gail Henson Jan Herkelrath Daga Kaackowizer Linda Ames Michele Blair Ron Chilcote Dona Dixon Marsha Fuerst Hiatt Raul Kahn Jeff Amos Karen Blankenzee Wayne Chintala Peg Donner Liz Gaff Stella Hicok Donna 0. Kamura Maria Anaya Lupe Blanten Joni Chintala Merl Doty Betty Gallagher David Beverly Hike John Kaniewski Bette Anderson Victoria Blanten lna Chou Wendy Doty Lorenzo Garbo Lyda Hill Ken Kaplan Doug Anderson Jerry Bloch Bich Christensen John Douglas Jeft Gates Drapkin Carol Gatis Baella Hill Patty Kaplan Janet Anderson Jessica Bloch Fernan Christiansen "Scott Beverly Hine John Katz Judith Anderson David Blocksom Glennice Christiansen Marv Drew Dale Ghere Renae Hinkley Bay Kawecki Ken Anderson Ben Blount Ann Christoph Pat Drew Marilyn Ghere Michael Hoag Bob Keith Larry Anderson Marsha Bode Michael Clark Ed Drollinger Larry Gibne Barbara Hoag Hara Keith Marion Anderson John Bodero David Cler Fred Droz Paul Giguere Pat Hobbs John Keith Mary Anderson Alex Bodero Dan Clurman Joy Dubord Larry Gill Nancy Hobson Patrick Kelly S Anderson John Bonn Pat Cochran Chris Duddy Nancy Gilomen Bill Hoffman Alex Kempler July Andrade Louise Bookley Katie Coffin Ashley Dunbar Susan Gilomen Giordano Maria Hoffman Ellen Kempler Liz Andrew Paul Boonard Lorna Cohen Michelle Duong Joe Jean Hoiland Holly Kempler Jay Andrus Bob Borthwick Adrienne Cohen Kathy Duvernet Millie Globschmitt Max Holiday Boger Kempler Daniel Anvari Sherill Bottjer F A Cohen Rich Duvernet Bob Goedhart M. Holland Andy Kettley Leslle Anvari Sherry Brackett Christina Cole Bob Earl Petra Gonzalez Lorarne Hollingsworth Dave Kiffe Sharam Anvari Chris Bradley Fick Conkey Marge Earl Jenny Goodno Cindy Holloway Karen Kilbourne-Young Kevin Apman Seychelle Bradley Dave Connell Genette Eaton Jenny Goodwin Victor Holloway Steve Kim Lorie Arens Edward Brancard Diane Connell Amy Eccle Carol Goodwitt Laura Holty Cheryl Kimball Ed Armstrong Terry Brandt Tom Connelly Phyllis Edmonds Kathy Goodwitt Caroline Hoover Penny King Patricia Armstrong Juli Brazeau Ross Conner Asher Edwards Freida Gordon Gorum John Hoover Doug Kinn Sharon Ashauer Chris Brazelton Regumbah Connolly Jill Edwards Larry Marjorie Gorum Mary Horton Cheryl Kinsman Candice Asnicar Dinah Erazelton Gene Cooper Jonathan Edwards A Goulet Frank Hotchkiss Laurie Kirkland Gene Atherton Brian Brelje Vicki Cooper Eleanor Egan Palma Fouad Houalla Steve Kiftell Bill Atkins Danell Britlez Tony Corke Tom Egan Barbara Grainger Grainger Kathie Housden Carol Klein Frank August Elsa Brizzi Barbara Corman Jane Egly Monie Grange Erett House Dana Kleis Bonita Aures John Eroadhurst Joan Corman Bloch Paul Egly G. Monie Gale Granger lrm Howell Adria Kloke H K Babcock Vickie Broadhurst Daryle Lynn Cornelison Gilda Elk Graves M Hoyer Curt Kloke R M Babcock Darlene Erokaw Christina Conado Carol Elliot Alice Harry Huggins Diane Kloke Wayne Baglin Todd Brooks Barbara Cova Barry Elms Joan Graves Graves Colin Humber Nathan Kloke Glenn Bailey John Brown Anne Cox Krist Enos Jeremy Bivens Hunt Alice Knabe Virginia Bailey Max Brown Bobbi Cox Chris Eric Jim Greene Margaret Greene Douglas Husten Eleanor Knabe Joe Baker Elisabeth Brown Shelley Cox-Miller Kathleen Eric Ron Hyrchuck Don Knapp Marlene Baker Bob Brownwood Barbara Crawley Beth Erngren Rachel Greene Greiner Jerry lmmel Sue Knuth Mary Baker Laura Brownwood Rex Creekbaum Suzanne Esko Cathleen Bernice Griffen Laura lmmel-Sprague Steve Knuth Sonja Anne Baker Louise Buckley Sally Crouch Joe Essy Jennifer Griffiths Joe Inge Dana Knutson Rob Balen Doris BuiEender Alison Crowley Jean Fallowfield Linda Grossman Donna Inglina Pat Kollenda Blair Ballard Joy Bunzel Barbara Crowley Pat Farrell Norm Grossman Julie 0 lreland Tim Konicek Donna Ballard Jennifer Burge Diane Cullings Ann Fanis Sandy Groves Barbara lruvin Louis Koster Paul Ballard Elizabeth Burklee John Cullings Jim Farris Matt Gulzetta Toni lseman Troy Koster Jan Barbieri Sue Burns Cord Curtis Kristin Fast Willa Gupta Janet Jablinski Chris Krach Philip C. Barbour John Bush Susan Daley Tenie Fate John Gustafson Amy Jackson M J Kramer Paul Barnard Sarah Bussey Amanda Daniels Duane Fay John Gutwerler Patrick Jackson Jason Kravetz Torry Anne Barnes Stewart Bussey Brent Danninger Kevin Fayet Charlene Guy Marion Jacobs Chris Kreymann Pat Barry Gareth Butler Laura Darick John Fazio Catherine Hall Kara Jacobs Cathy Krinsky Marlo Bartels Phyllis Butler Teresa Daum Mary Fegraus Michele Hall Jeff Jahraus David Krinsky Michael Beanan Yael Butler Campbell Davidson Gene Felder Jim Hall Linda Jahraus Heidi Kristell Marcia Beckette Kyle Buttenntick Janice Davidson Johanna Felder Krugman Feller Anita Halton Becky James Helen Charles Beebe Hedy Buzan Laura Davyck Marc Bob Krutoff Fennel Lorelei Hammond Kathy James Cheryl Beehan Stuart Byer Mary Dawe Crystal Bruce Hampton Ken Jamieson Hanna Krutoff Connie Belda Anne Caenn Jeane Day Scott Ferguson Karolee Hampton Pat Jamieson Lee Kucera Dot Benedict Byen Caenn Sally De Belles Paula Fiedler Fierling Arnold Hano Jane Janz Jim Kusik Hank Benedict Patti Callagban Sarah De Mille Katherine Bonnie Hano Lynn Jax Adrian KuyPer Benford Jolie Calliss l\ilichel-Joy Del Be W Finley Gregory Elaine Kuyper Finnegan Laia Hansen Judith Jelinek Joan Benford [isa Cambria Jay Delong Sean Jim Lacy Vivian Fiorentino David Harman Betsy Jenkins Roberta Bennett Jack Camp Karen Dennis Flouer Harper Stan Jenson Jay Laessi Katie Bent John Campbell Susan Denton Mary Betty Fisher Carolyn Tom Lamb Jean Fitzgerald lan Harris Eric Jessen Don Beres Sissy Cares Joc Derichsweiler

Continued on inside back covel t T I I I I fuhtm mf ilmal{mntn I

I Acknowledgments... .pageii I t Letter to the Laguna Beach City Council . .page 1 I Introduction . .page 2 I What Has BeenAchievedto Date ...... page3 Vision Laguna 2030

I Strategic Plan Chart . . . .following page 5

I Strategy Team Action Plans

I CommunityCharacter-People .....page7 t This document, Vision Laguna 20j0 Final Report und Strategic Plan, which focuses on Strategic Planning, is CommunityCharacter-Place .....page12 I the third and final report that has emerged from the Vision Laguna process. The first reporr, Laguna Resident and Visitor Mobility . . . . .page 25 I Beach at a Gknce, issued in May 2000, established a baseline offactual data and trends relevant to furure EnvironmentalResponsibility .....page36 I decision-making. The second reporr, Laguna Beach 2030: A Framework for S*ategic Planning issued in Arts and Culture page 46 I November 2000, presented a summary of what Lagunans identified as our communiryt greatest Economic Sustainability page 54 I assets, opportunities and challenges. It also arriculated the issues around which rhere appeared to be substan- Governance and Civic Participation .page 57 I tial consensus and synthesized them into a framework I that served as the basis for Straregic Planning. What Remalns to be Done . . . .page 61 I AppendixA: Contributors ...... page63 I Appendix B: Project Reports page 66

I City of laguna Beach 505 Forest Avenue I Laguna Beach, California 92651 949.497.0798 I www.visionlaguna.org I t I I I T I I ti5 , 'i I ftilKililffiEilililffiil$1ffi I I I Vision Laguna is a strategic planning project conceived and funded by the Laguna Beach City Council. 'Without its foresight and commitment, this project would not have been initiated. The Laguna Beach T Vision Steering Committee, appointed by the City Council in the Spring of 1999, actively oversaw and I managed this project. I Laguna Beach City Council t Paul P Freeman, Mayor

Wayne Baglin, Mayor Pro Tem T Cheryl Kinsman I Toni lseman T Steve Dicterow

Former City Council Members I

Kathleen Blackburn T Wayne Peterson I Laguna Beach Vision Steering Committee I Fred Droz, Chairperson I Cathy Krinsky, Vice Chairperson Joan Corman Bloch I Suzanne Esko I Neil Fitzpatrick

Marion K. Jacobs I Anne Johnson I John Keith I Walker Beed T Pauline Walpin

Laguna Beach City Staff I Kenneth Frank, City Manager I Former Deputy City Manager Sanford Groves, T Jamie Pendleton, Staff Liaison I

2o3o Final Report and Strategic Plan tagun0'!1qh** Vision Laguna I I l. t: t: VISIONir LAGUNA lr t: December 2001 lr Dear Mayor Freeman and Council Members: The Steering Committee for Vision Laguna 2030 is honored ro present the Strategic Plan, the final report of Vision 2030. The mission of Vision Laguna 2030 has been to generate a consensus abouiwhere Laguna Beach should be going and to t: make recommendations about how to get there. This report represents the cuhlination of rwo years of citizen efforts to plan for the future. It documents the unfiltered work of seven community srraregy reams.

Throughout lr the Vision Laguna 2030 process, the Steering Committee has sought to include all interests and all points of view. During the last rwo years, more than 2,000 communiry member, 100 groups have particip"..j i., "rrd-ou., this process. Now, the community is ready ro implement rhe Straregic plan. t: Laguna Beach is fortunate to have residents who take pride in our ciry and want ro preserve and enhance its unique character and qualiry of life. Lagunans value the natural beaury of the city as well as its diverse mix of people, fin. pub- lr lic schools, artistic and cultural heritage, eclectic neighborhoods, enlightened business communiry ho.r.rt go.r...r-..rr, and involved citizenry. Furthermore, Lagunans recognize the importance of tourism to the local ..oro-y i'rrd .on- fident that we will find ways to coexist with our visitors while maintaining our qualiry of life. "r. lvhile t: Lagunans recognize that our community will evolve as time passes, we wanr ro preserve the warmth and charm of our downtown village and neighborhoods. Doing so will require balancing careful pi"nri.rg and individualistic lr expression. \Tithout being overly structured or too perfect, the future Lagu.ra Beach should rJtain the best ofthe past and the present. It will nurture diversiry value the contributions of indirriduals, and promore inreracrion, involvement, lr and enthusiasm among all Lagunans. lr As Vision Laguna 2030 enters the implementation phase, the Steering Commitree again invites all members of rhe community to become involved. The community conversadon should continue to b. vigorous, passionate, and lr ", heart-felt as it has been during the visioning and strategic planning phases. Although the d"uties ofihe Steering Committee have been completed, lr its members will remain availabie to assist the City Council as needed. lr Sincerely, lr The Vision Steering Committee I Fred S. Droz - Chairperson Cathy IGinsky - Vice-Chairperson r Corman Bloch Joan Suzanne Esko I Neil Fitzpatrick I Marion K. Jacobs Anne Johnson r John Keith \Talker Reed I Pauline \Waloin

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$N I $it ffi?rftrtsf;ftTtflRg rl $ i t F I I I I t E i'F t 5 f 3 iiLluuLi tut"EtJ li I I I hat will Lasuna Beach be like a sener- The Steering Committee established the following ation from now? In thirw vears will we principles to guide the visioning process: I congratulate ourselves on what we have . Ensure a fair and comprehensive process I achieved or lament what we have lost? . Guarantee maximum citizen participation I Laguna Beach has enjoyed the luxury of relative iso- . Employ accurate empirical data ' lation. Natural physical barriers created by the ocean ' Embody the unique characteristics of I on one side and rolling hills and steep canyons on Laguna Beach and its people the other. combined with a stubborn commitment to ' Ensure a process that results in achievable I preserving our sense ofplace, have enabled our ciry recommendations I to retain its identiry. Today, howeve! the impact of . Provide the community and its leadership regional development threatens our qualiry of life. with a qualiry final report. I

In the spring of 7999, the Laguna Beach City Since January 2000, more than 2,000 residents' stu- I Council responded to this concern. It appointed a dents, members of community organizations, and t ten-member Steering Committee to design and carry local business people have attended citizen-planned out a community visioning and strategic planning forums to hear futurists and experts in planning. I process. Vision Laguna 2030 is the result. Participants also have met in small groups and at four cirywide conventions to listen, share opinions I and reach consensus. I The Vision Laguna 2030 process required gathering I a database, identifring a shared vision, developing a strategic plan, and planning for implementation. T The first three phases have been completed. They are I described in the section entitled "'$7hat Has Been Achieved to Date." The fourth phase, I Implementation, begins with the publication of this final report and is discussed in the section "\7hat I Remains to Be Done." I :. : I I

T t

2o3o Final Reporl and Sfrategic Plan I I rauuta$glg* Vision Laguna T I I I, I I I h&ffumt L* mru ffimmrx &s:fo$mermt €m ffim€m I Phases I through lll I I t PHASE l: Gathering a Database activism. This tradition is at the hearrof oui com- t munity. \Torking with City staff and private consultants, rhe Vision I Laguna Steering Committee compiled factual \7hen discussion turned to the challenges facing informarion I about Laguna Beach and adjacent com- Laguna Beach, losing the scale and texrure ofour muniries. These findings, published in May 2000 in individual neighborhoods and commercial cenrers I the booklet Laguna Beach at a Glance, were made were concerns. Escalating real estate values bring available to the communiry. redevelopment with larger, grander structures that I replace older buildings, increase structural densiry I PHASE lI: ldentifying a Shared Uision and block views of ocean and hillsides. The fifteen- fold increase in the median price of a home during The visioning process offered everyone in rown an I the last thirty years, from $40,000 to $600,000, also opportunity to participate in identifring Laguna reduces the supply of affordable housing. Many of I Beacht assets, challenges, and opportunities. Seven our artists, seniors, teachers, ciry workers, service themes emerged from the informarion gathered industry employees, and successive generations of I through a variery of citywide evenrs, individual ques- Lagunans can no longer find homes in town. tionnaires, and community outreach programs. I Moreover, pressure for developing the remaining These themes became the foundation for the open hillsides is increasing. I November 2000 publication, Laguna Beach 2030: A r Framework for Strategic Planning. This document Lagunans recognized the need to respond to the became the basis for subsequent communiry work- effects of regional growth and aging infrasrructures: I shops and the formation of seven srrategy reams. to stop the pollution that threatens our air, ocean '\7hen and beaches; to balance residential needs and visitor I Lagunans were asked to identify what is right use; and to control traffic circulation and parking about our communiry we confirmed that we cherish congestion. I the spectacular environment that surrounds us, the 'We I charm and human scale that characrerize our pedes- also affirmed our commitmenr to efFective emer- trian-friendly downrown, the diversiry of our gency planning, increased support for the arts, I population, distinctive neighborhoods, and our arrs expanded communiry programs and services for local t tradition. Laguna is both people and place. \fe have youth, continued educational excellence and a tradition of tolerance, philanthropy I and civrc outreach, enhanced resources for seniors, ano a I I Strategic t I I

vibrant iocal economy. Finally, we sought ways to PHASE lll: Developing a Strategic Plan i build community cohesion and resolve the inevitable for Realizing the Uision I conflicts that arise within a community of spirited, Visioning is the process by which a communiry action-oriented individuals. t comes together to create a picture of the place it Core values that have historically characterized the wants to be in the future. Strategic planning is the I communiry of Laguna Beach resonated throughout process by which the community creates a blueprint I the visioning process and formed the framework for for getting there. The strategic plan recommends spe- the strategic plan. cific actions for realizing the future as it has been I envisioned. Furthermore, the strategic plan is viewed Core Values as a living document dependent on an active, I "village" 'We Lagunans believe that is not only a informed and engaged cirizenry. anticipate that I physical setting but also a vital representation of this plan will be revisited and revised. a genuine functioning community in which T people with diverse interests, incomes, occupa- During the strategic planning phase, pardcipants tions and ages each play important roles. organized into strategy teams. Each team examined I one of the seven planning themes that emerged from Lagunans are active in communiry groups and the visioning process. Each participant received a I causes-arts, culture, social assistance, educa- copy of Laguna Beach 2030: A Framework for I tion, athletics and community planning.'We Strategic Planning. Two facilitators, a recording secre- enjoy knowing and working with each other tary and a representative from the Vision Laguna I on communiry projects and meeting each other 2030 Steering Committee, all local volunteers, I spontaneously in streets, parks and cafes. assisted each strategy team in its discussions. The seven strategy team areas and resulting vision con- Lagunans accept the responsibiliry of steward- t cepts are as follows: ship for the town we love, for both its people T and its environment, and are willing to commit Community Character - PeoPle I to its preservation and enhancement. We uill honor the diuersity that defines Laguna Beach as an eclectic mix of people with uarying Lagunans recognize that planning for the future t interests, incomes, occuPati7ns and stages of life. is an ongoing process that demands our atten- I rion and vieilance. I Gommunity Participation in Uision Laguna 2O3O SHARING THE VISIOIU I

Vision Laguna Vision Laguna I 2030: 2030: .9 A Framework Final Report I and Strategic o for Strategic Planning Plan published pu blished T

SPRING 2001. . DECEMBER 2OO1 START ,AllllARYl{x}l I I ! Vision Education | 4 communitY- l\4;;th | Strategy Team Lonvenlrons 4 Town Hall I meetings I .e (1 5o PeoPle Per rotutt | ( 1 50 people) e (600 people I sessron/ and televised) I I

l.n,,nn Dnnnl, Vision Laguna zo3o Final Report and Strategic Plan NUUild4qUtL.,*, I *)'*l -r; '', I I I I Community Character - Place The seven strategy teams met frequently during the : We will preserue and enchance the Cityi idenilty as a spring of 2001 to develop their individual action small town with uillage charm and historic character, plans. These plans. comprised of the ideas that had I an art colony and a beach community. received consensus support from team members, were organized and prioritized by each team into I Resident and Visitor Mobility final reports. The four Saturday convenrions pro- We uill be a safe and enjoyble community to walh I vided opportunities for the individual teams ro share and bicycle with conuenient transit and smooth traf- their deliberations with other strategy reams. A pro- I fic Jlow. fessional facilitator directed the four Saturday t Environmental Responsibility conventions when all the teams came rogerher. We will protect, expand and preserue the beautiful This booklet is Parr I of the strategic planning I hillsides, beaches and ocean and weaue enuironmen- report. It sets forth a brief summary of the process to tal sustainability throughout the fabric of Laguna t date, a statemenr of the goals and recommended Beach lzfe now andforfuture generations. I projects developed by the srraregy t."ior, and recom- Arts and Culture mendations for implemenration. t We will be known as A community of artists and a Part II of the report, entitled Vision Laguna Strategic home for tbe arts and cubural programming. I Plan Supplement, is a comprehensive presenration of I Economic Sustainability the working documents produced from some of,the We will ensure tltat our business communi4t is strategy teams. See Appendix B for more information I heahhy and dynamic and built upon the aesthetic on this document. Following this section is a graphic charm, historic cy'taracter and natural features of representation of each Strategy Teamt vision con- I Laguna Beach. cepts, goals and proposed actions. The individual action plans developed by each respective team is I Governance and Civic Participation presented after the colored chart. T We will help citizens to be better informed about community ffiirs to fosrcr greater participation I and ownership. I I t "The uision needs n become part 0f the psyche of the communit! t so it doesn't mAtter who your city fficials Are." Krn sN,e.R, Vision I - JERE LagunatTown Hall Forum, January 12,2OOl I I I I I I Strategic I We willhonor tbe diversity tbat defines Laguna Beach

as an eclectic rnix oi people w ith u ar ^t rn g inter esis, incomes, occupations and stages ofhfe.

Enhance the spirit and honor the diversity that defines Laguna Beach as an eclectic mrx of people and as an artistic haven.

Enhance contact and increase communication among people of Laguna Beach giving priority to the needs of residents.

Develop and implement a process to communicate and integrate projects across teams now and into the foreseeable future.

Ensure the future of the Vision Laquna enterprise.

Create affordable housing favoring Iocal artists, elderly, workers, and youth.

Reform strategy groups into project teams and recruit more community members.

Establish a Quality Coordinating Committee to further the visioning process.

Form an independent Laguna Foundation to provide support for projects.

Create a Community Resource Directory and Community Newsletter

Solicit advance public input on community issues that are coming up for City Council consideratton, conduct analysis, compare community's input with City Council record.

Create piazzas and pocket parks as meeting places to :s*q€ promote interaction and networking. Plan, expand, and promote community events, forums, and activities to encourage people to work together. We will preserue and enbance the City's identity We will create a pedestrian-friendly community wbere it will q as small town with viliage charm and historic character, 6n safe to waik cmd bicycle and where we haue conuerrient transi art colony and a beach community. adequare ptrking and reduced trat't'ic congestion.

Develop a Citywide transit system that makes it possible to go Preserve, "small enhance and honor the town" and "village anywhere in town without a private car. charm" that has traditionally defined Laguna Beach. Do an urban design for Coast Highway that balances capacity Preserve, enhance and honor the individual, unique and with safety, amenity, and community and accommodates his'torical character of Laguna Beach's residential and pedestrians and bicycles. commercial neighborhoods. Conduct and implement a Livable Communities analysis of Laguna's streets, both residential and commercial, make Preserve, enhance and honor the city's identity as an "art to them colony" and as a "beach community." safer, friendlier to bicycles and pedestrians, ano more beautiful. Create a pedestrian-friendly environment throughout the Downtown Specific Plan area. Acquire the necessary factual data and professional assistance necessary to develop and implement an effective parking Strive for a vital, people oriented downtown, with a variety of strare9y. uses, and economic, residential and cultural integration, and g which emphasizes resident serving uses, pedestrians, linkages, Do a comprehensive design study of Laguna Canyon. Laguna Creek revitalization, and minimization of impact from ffi Encourage bicycle use as an integral part of a more balanced Coast Highway. and sustainable approach to movement within the city.

Develop a community-based Neighborhood Development Task Force to preserve the character, uniqueness and diversity of individual neighborhoods. Complete an origin destrnation analysis to increase transit Preserve historic resources, and encourage the continuation of ridership; investigate creating a shuttle system serving Coast historical structures and elements in remodels of older Highway and Laguna Road; buildings. Canyon consider demand-based transit; integrate transit and parking plans; coordinate existinc Ensure a more fair and consistent application and enforcement public transportation options. of the Design Review ordinances. Transform Coast Highway into a safe, friendly, beautiful main Enhance and improve the aesthetic experience along key entry street and seek increased influence over decisions that affect points and roadways. the road. Address the community's desires for mobility, safety, aesthetic: Plan and increase the amount of open space and outside social and environmental soundness by conducting implementir spaces in and around the city. and a Livable Communities Analysis. Develop facilities and gathering places to provrde meeting and Devote more of the downtown area to pedestrian use, create social spaces for residents, including youths and seniors. spaces similar to European plazas and additional areas for Create an institute to facilitate speakers, resident intellectuals planting; include natural areas and public art. and arttsts to accommodate intellectual exchange, meetings To alleviate parking and traffic congestion, conduct an urban and forums. traffic analysis; improve the management of parking; improve and expand the peripheral parking program; revise current Develop an extensive system of safe pedestrian, bicycle and trail parking programs and regulations; develop a dependable linkages connecting neighborhoods, commercial areas and revenue ooen soace. source for funding parking and transit improvements and develop resident-priority parking programs Enhance the beaches and coastal interface including improved Retain the beauty and character of Laguna Canyon Road; funding and operation for lifeguard protection, beach identify options for additional parking, publrc transit, pedestri, maintenance, recycling, code and law enforcement and inter- and bicycle routes, and improved circulation; explore jurisdictional coordination with the County for beaches in South appropriateness of current zoning; creaie an entrance to the Laguna. city; investigate assuming more control over Laguna Canyon Pursue aesthetic and scenic improvements throughout Laguna Road. Beach. Develop a bicycle plan for integration rnto the Transportation Eiement; provide bicycle racks as appropriate; consider bicycle As stewards of Laguna Beach, promote the tenets of the Vision process. safety in street design; re-establish bicycle corridors throughor town; provide maps of these corridors; and make appropriate residential streets "bicycle boulevards." We tbe citizens and resrdents of the community of Laguna We will be known as a commLtnity o{ qrtists Beach accept the responsibihty to protect, maintain and restore and a home for the qrts and cuhural prigramming the natural enuironment witb long-term enuironmental sustainability as tbe ultimate goal.

Enhance and promote the Citys cultural identity as a home protect shore, r Preserve and the ocean, inter-tidal system, for all the arts. beaches and hillside watersheds. Preserve, enhance, and encourage Laguna,Beachs vitality as a Preserve, expand and protect the citys open spaces, hillsides community of artists. and adjacent parklands Weave environmental sustainability throughout the fabric of Nourish Laguna Beach's cultural facilities and cultural Laguna Beach life and encourage surrounding communities to programmrng. do the same. Integrate and recognize the arts in all aspects of the I Provide continuous environmental education. communrty. I Continuously monitor and address the impacts of regional growth.

I ldentify and address various types of pollution and their sources

I Provide protection from natural and man-made disasters. Initiate a multi-phased effort to support the arts including I Demand accountability and enforce environmental laws. an economic impact report and public relations carppaign, and public-private partnerships.

Establish a community arts center as well as artist'live-work facilities, Develop adequate parking for year-round arts Form Ocean Laguna, a nonprofit organization to activate events. Encourage local art groups to examine their by-laws residents, educate the community and engage in fund to ensure continued residency in Laguna Beach. Expand development activities to preserve and protect beaches, inter- venues for the arts. quality. tidal zone, watersheds and water Promote community education and participation in the arts. Form of a City-Appointed Environment Committee to advise the Establish a City Arts Department accountable to the City city on general environmental concerns, such as water, air, noise Manager along with a city cultural center and continue to and light pollution, view protection and open space. update and implement the Citv's Cultural Arts Plan. Create a public education campaign supported by enforcement to make citizens and businesses alike aware of the costs of pollution and the vital roles they play in restoring and protecting the environment. Form an Environmental Action Non-Profit and a Citizens Environmental Oversight Committee to serve as a "watch-dog" group to ensure the city address environmental issues in a timely fashion and to oversee the direction and implementation of policies and action to promote the citys sustainable environmental health. Dedicate adequate city staff and resources to implement and enforce the environmental action programs identified during the Vrsion Laguna process.

Research and implement environmental Capital lmprovement Projects, such as a state-of-the-art sewage system and erosion control programs, to help control run-off volume and velocity. Create a standing Public Safety and Protection committee to assist in the development and implementation of General Plan Action ltems to ensure citizen safety. Form Public/Private Partnerships to promote environmental sustainability. We will ensure that our business community is healthy and dynamic and buih upon the aesthetic charm, hirtoii, We will inform citizens about community at't'ait's to greater civic character and natural features of Laguna Beach. foster participation.

Promote greater community dialogue, increase citizen Maintain the aesthetic character and spirit of Laguna Beach. education, and encourage civic engagement. Promote downtown and peripheral commercial areas that are Effectively utilize information tethnology that intimate, vrbrant, year round, resident serving, and pedestrian encourages citizen participation and fosters community f riendly. participation. Develop and maintain innovative solutions for parking, lmprove governance models to insure that they are pedestrians, and traffic circulation. inclusive and accountable. Encourage low impact and environmentally responsible Support the strategic planning process through commercial and light industrial development. creative, long term thinking, and the use of measurable accountability standards.

Determine specific design characteristics for all commercial areas. Establish a structure for Town Hall Meetings.

ldentify desired commercial uses, and consider mixed use Set up kiosks in public places for publit zoning in residential areas. communtcatron.

Prepare a market research study for residents and guests. Create a program geared to new residents that would include a handbook with listings of community Establish an Office of Economic Development within the City to resources. act as ombudsman for businesses. Form a task force to explore election process Add parking facilities in all commercial areas and use existing improvements. spaces better.

lmprove the Laguna Beach website and investigate E- Establish a City committee to oversee the implementation of forums the vision process. to serve the needs of local residents and to facilitate communication.

Form a task force to explore alternative governance models, including consideration of City Council electior by district.

Establish a permanent, visioning task force to sustain the Visioning Process. I I I I I T I I t I I I I I I I t T T I I I I I I I I I I I l:iriinr ilrrnn Vision Laguna 2o3o Final Report and Strategic Plan -Jl.lUllU:':i&li I -_tar--:rt.':-l I I I I t fql ffi TE I pfl F-t er ; Frcrr I ffirfrffiffiffi €v thmrffiffiffir $ tutF il $ * I Strategy Team Action PI an I I We will ltonor the diuersity that defines Laguna Beach as an eclectic mix t ofpeople with uarying interests, incomet nccu?ations and stages of hft

I ing our stewardship and be willing to do our individ- ual and indispensable part to contribute to the whole I Enhance the spirit and honor the diversiry that of the vision. Only through responsible cirizenship defines Laguna Beach as an eclectic mix of and active participation of all of Laguna's people can I people and as an artistic haven. their vision be realized, enhanced and fulfilled. I Enhance contact and increase communication \7e recognize and celebrate Laguna Beach as an berween and among people of Laguna Beach , I eclectic mix of people - creative, frequently unique, giving priority to the needs of residents. t and ofren passionately involved in groups, issues and Develop and implement a process to commu- causes. The people of Laguna Beach value most I nicate and integrate projecrs across reams now highly independent thought, art, creativiry, beaury t and into the foreseeable future. reverence and respect for nature and each other, and an almost spiritual commitment to stewardship of Insure the future of the Vision Laguna enrer- our communiry the right and responsibility to dis- I prise. agree on anything excepr the values listed above. t [Note: "spiritual" is not used in a religious sense but utstottl I as a more universal term describing the still small The soul of Laguna Beach is its people. Realizing voice within each person. It is the silence that speaks r and fulfilling their vision is our collective mission. loudly. It shows each of us our own, personal way to I Every issue being addressed by the other six srrategy be in this world.l teams is inextricably interwoven with the question of The people ofLaguna Beach celebrate the unconven- I how to best serve the needs and express the character tional and studiously avoid pretensions of whatever of the people of the community. t ilk.'W-e believe that "village" is nor only a physical I \7e, each one of us, should consider ourselves stew- setting but also a vital represenration of a genuine ards of the Laguna Beach we know today as well as functioning communiry in which people with diverse I the Laguna Beach we will eventually pass on to interests, incomes, occupations and stages in life each future people. As such, we are stewards of priceless play important roles. I and unique human, natural and historical assets. \7e I must become conscious of the responsibilities attend- I I I I I I The final Vision Laguna Strategic Planning docu- a) Create apartments, penthouses, studio apart- ment will be submitted to the City Council, the ments, or assisted living quarters on existing 2nq I Vision Laguna participants and the communiry at 3rd stories of downtown commercial prop- 'What "nd Iarge. then? As stewards of the visioning erry. Convert some of the many single use I PI process, it is the Communiry Character - People parking Iots into multi-use properties. I Strategy Teamt recommendation that there will be a b) Build an artists' enclave with shared courtyards, "'What" to move to with the completion of this I sculpture gardens, walkrvays, laundries, and min- report. Therefore, the team proposes that plans be imal parking. I made for an orderly transition from the soon-to-be-

completed Vision Laguna effort to a c) Allow artists to live in loft/studios in the canyon I communiry-driven, volunteer supported, ongoing or appropriate commercial zones. l I legal entiry, such as an oversight committee in order d) Relax rules on granny flats in existing homes to to: 1) create a "cross talk" to insure support and con- I expand low income housing and help homeown- tinuiry; and 2) develop a process to oversee the remain in Laguna. implementation of projects flowing from the Vision ers I Laguna consensus. e) Look at converting existing homes or buildings I and/or add new structures as duplexes in R-l PROJEGT PROPOSALS zones. I

F€lr Affordable Housing f) Build in equiry controls on as many projects as I Enhance the spirit and honor the diuersity that def.nes possible to keep the housing affordable over I Laguna Beach as an eclectic mix of people and as an time. artistic hauen. I g) Create a housing commission with a Ciry expert, a Immediately research best practices and take action housing specialist and a community representative. I ro generate affordable housing (purchase and rental) I favoring artists, elderly residents, people who work in F€2: Grosstalk Between and Among Laguna (e.g., teachers, public safety employees and Strategic Planning Areas I service workers), young adults who grew up here and Insure the future of tbe Vision Laguna enterprise. wish to remain or return. Thp the talents and encour- I age cooperation among local professionals. Advance coordination and comprehensive planning I among strategic planning areas by integrating and clustering projects, reforming strategy groups into T project teams and recruiting more communiry mem- bers to the team structure. I I F*3r OualityGoordinatingGommittee Insure the future of tbe Vision Laguna enterPrite. t

Arrange for a Qualiry Coordinating Committee to I provide organization and support functions to assure I the implementation of projects generated by the visioning process. I I

and Strdtegic Plan I Lauuna$g$* Vision Laguna zo3o Final Report I i I

t trS4: Laguna Foundation B$*7: Meeting Places Insure the I future of the Vision Laguna enterprise. Enbance czntact and increase communication between and amongpeople of Laguna Beach witb the prioriry PIan for a communiry-driven, independent, Iegal I going to the needs of raidents. entiry to serve as a clearinghouse to help provide Pf educational, I financial and resource support for the Create European sryle central plazas, pocket parks I various projects. Possible roles include research, edu- and information-exchange kiosla throughout the cation, fund raising, nerworking, disseminating community to promore informal interaction and information and contracting. community networking. I ,,

Periodic closing ofForest Avenue for resident-ori- r SS5: Gommunity Resource Directory and Gommunity lllewsletter ented special events. Eventually a concrete plan for I Forest Avenue would be developed including a foun- Enhance contact and increase communication between tain, public art, landscaping and' benches for a I and among people of Laguna Beach with the priority permanent plaza. I going to the needs of residents. T Create a comprehensive resource directory and com- $effi8: Gommunity Events/Actiuities muniry bulletin board, through various media, that to Promote Gontact Among llleighbors I provides updated listings and descriptions ofall local and ltleighborhoods services, groups, businesses, I r€sources, events, and Enhance contact and increase communication between public meeting places and produce a monthly and among people of Laguna Beach with the priority newsletter that t reports on rhe progress of the imple- going to tbe needs ofresidents. mentation process. Need paid staff to accomplish I this. Plan, expand and promote neighborhood and com- muniry-wide evenrs, forurns and activities. Facilitate I cross-pollination trffi6: Gommunity lssues: of efforts to build alarger commu- nity network. Tiain I Analyses and Dialogue and encourage groups and individuals to work togerher and interlink informa- Enbance czntact and increase communication beht,een t tion, resources and talents. Hire an events and among people of Laguna Beacb with the priority coordinator to facilitate this orocess. I going to the needs of residents. I a) Solicit advanced public input via internet and other means on communiry issues that are com- I ing up for Ciry Council considerarion.

I b) Conduct an analysis of each issue in the form of I pros and cons, including a summation of the I public input. c) Maintain an ongoing, public record of the com- I muniry's vore as compared to the City Council's I vote. t I T Strategic I I t

1. Neighbors and 2. Community-wide Events I Neighborhoods Possibilities: I . Reinstitute Neighborhood \Watch to promote . Sand Castle contests I contact, not only for safery but for social con- PI . tact and fun projects Pet Parade in the Dog Park I . ' Develop strategies for recruiting neighborhood Earth Day clean-up city wide on beaches, I leaders (e.g. as block captains). Begin search canyons and parks

through currently exisdng neighborhood . Beautifr the canyon creek-have each special I organizations interest group agree to clean up, plant and I . Reactivate CONA (Coalition of maintain a section of the canyon creek I Neighborhood fu sociations) . Plant a community garden . Recruit Chairperson of Emergency . Sponsor a tree program-surround the ciry I Preparedness and Crime Prevention with trees I . Neighborhood block parties . Barn-raising-support system for helping dif- T ' Neighborhood improvement as a theme for a ferent groups, organizations, business or month-long event with publicity, prizes, etc. individuals clean up, restore or establish meet- I ing places for community funqtions . Develop free gathering spaces for local groups I and events (e.g. \fells Fargo, Las Brisas Hotel, . Locals Only events-offer locals discounts for Bluebird Park) meals, activities, events held in the city I

. Annual Festival of the Neiehborhoods at ' Octoberfest I Festival grounds . Film Festival I . Special attention to South Laguna to address ' City wide picnic on a summer weekend for I their individual needs (e.g. local resident serv- local residents. Easter Egg Hunt/Tiick-or-Ti'eat ing business, impact of Treasure Island and through town businesses I Cancer Center) and to promote a sense of integration with rest of community 3. Sponsor Neighborhood Block I Party Weekend or Month . Selective use of Police "Reverse 911" to com- I municate essentials to the entire ciry 4. Locals Night Out I Have business stay open one night per month or week for local convenience and use I

Meet and Greet activities-food booths on t the streets, each store has special goodies for I visitors I 5. Local Poetry Contest Have them read aloud at events on Forest Avenue I I I

Vision Laquna 2o3o Final Report and Strategic Plan I 1r truuna$gl** I I I I 6. Select a Month as a Vision Month 7. Sponsor National or lnternational Conference I Offer events, activities, conresrs for innovative ideas on Visioning on an annual basis 8. Laguna Beach Hall of Fame t . Spirit 6en1s5s5-define and exempli|'spirit \7ho's who in Laguna Beach History- ofLaguna Beach" I photos, bio's, history of famous people . Annual event to revisit Laguna Beach Vision I commitment and progress 9. Community Forums/ Town Hall meetings Regularly scheduled throughout the year i I Memory Box - time capsule for where we are t now as we begin the 30 year Vision process 1 0. Community Arbitration Committee and how we see Laguna 30 years from now, Offer training and support for Communiry based t add to it each year at rhe event. Display it assistance in resolving local issues annually or at Visitort Bureau / Ciry Hall I ll.Senior-friendly Shuttle to All Special Events Spirit of Laguna Medals-given out to citi- I zens who make outstanding contributions to Laguna Beach and or the Vision Community Character - People I Strategy Group Team Leaders Futuristic ideas contest-different groups: t children, professionals, non-professionals, Facilitators: Sandy Pendleton, K Tirrner, I goo$' ideas, etc. Susan Velasquez Recorder: Barbara Hoag

I Steering Committee Liaison: Marion Jacobs t StaffLiaisou Chief James Spreine

t "If you can dream it, you can do it." r Drsurv t -'W'alr I I I I I t t t I I Visioning project by Cammunity Learning Centeq Spring 2001 I I I T I I er I tmrr;ffiLi rox{1r ilhmrmrtnr illnnm I ,Strategy Team Action Plan I I We willpreserue and enltance the City?s identity as a small town I with uillage charm and historic character, an art colony and a beach community. I

GOALS siry of architecture and populace are both descen- I Preserve, enhance and honor: dant, in different ways, of Lagunat beach cottage and artistic origins. Its inspiring and challenging setting I . The "small town" and "village charm" that has has, from its earliest days, attracted and continues to I traditionally defined Laguna Beach attract a broad range ofpeople, often creative, fre- ) . The individual, unique and historical char- quently unique but seldom boring, who originally value a quaint and com- acter ofLaguna Beacht residential and built, and today respect and I commercial neighborhoods plex communiry that stands apart from more standardized urban areas. I . The city's identiry as an "art colony'' and as a "beach communiry". In the soul of Laguna is found an appreciation of the I unconventional and the unpretentious. I UISIOIU Laguna's character is not only manifested in streets and buildings, it is experienced in village life. Many I Laguna Beach is a rustic, eclectic village, nestled in a Laguna residents are passionately active in commu- beautiful coastal landscape, which shares with its visi- I niry groups and causes. Arts, culture, social tors and guests an artistic heritage and spectacular assistance, education, athletics and communiry plan- I natural setting. Known worldwide as an art colony ning all have devoted advocates and participants. and beach communiry it is comprised of quiet I Lagunans enjoy knowing and working with each neighborhoods of beachside and hillside homes, other on communiry projects and meeting each other I served and complemented by local shops and restau- spontaneously in the townt streets, parks and cafes. rants gathered in a popular downtown and in a They believe that 'village" is not only a look but also I number of smaller strands along the Coast Highway. a reflection of genuine functioning community in t A key to Laguna Beach is that the improvements which people with diverse interests, incomes, occuPa- T brought by man have been understated while those tions and stages in life each play important roles' But provided by nature have been ambitious. Laguna can also simply be a setting for casual relax- I ation, a respite from another life' Lagunas unique identity is reflected in cultural diver- I of Laguna sity in a setting of individual expressions of in thirry years we hope this description architecture and of natural scenic beauty. This diver- Beach will still apply-perhaps with subtle improve- I ments. I

Final Reporl and Strategic Plan Lauuna$g$* Vision Laguna 2o3o I 12 I I I I PROJEGT PROPOSALS . Develop linkages, both visual and pedestrian, I Recommendations for preserving and enhancing our between Forest, Ocean and Broadway. town are grouped into twelve project topics. t . Add people gathering places such as courryards, A. The first five topic areas consrirute Priority small parks (with benches) to provide interacrion I Projects. and diversiry. . PLl - Downtown Design Plan I . To reduce vehicular . PL2 - Neighborhood Character/ flow, provide parking out- side the downtown and include incentives for I Neighborhood Development Thsk Force . PL3 - Historic Preservation use, including entertaining alternatives such as I attractive trams. . PL4 - Design Review . PL5 Roadway Aesthetic Improvements I - . Increase interaction by fostering a variery of uses and promoting economic, residential and cul- t B. The remaining topic areas repr€senr Projects for Future Consideration. tural integration. I PL6 Outside Social Spacesi ' - . Plan for a reasonable balance of resident and Open Spaces and Parla I tourist serving uses. . PL7 - Communiry Places I . PL8 - Laguna Institute Design Features: . I . PL9 - Communiry Linkages Integrate Laguna Creek into a naturalistic srream . PLl0 - Beaches through the downtown and the village enrrance. t . PLl l - General Aesthetics Provide visual link with Laguna Lakes, stream through the canyon culminating in a lagoon in C. Each project should have as an Intrinsic Vision I the downtown. Pedestrian wallnvays and flood Element "promoring the overall vision" - control should be inregrated into the design. I ' PLl2 - Promoting the Vision . The area adjacent to the intersection of I More detailed information on rhese and all other Broadway and Coast Highway should be recommended projects are described in the sections I redesigned as a focal point, perhaps replacing the that follow. I gas stations with a stronger pedestrian linkage to A. PRIORITY PROJEGTS Main Beach.

I FLI; Downtown Ensure adaptive reuse ofexisring structures ro maintain the village t Create a vital, people oriented downrown, which fos- charm. ters a variety of uses, and promotes economic, I residential and cultural intesration. I FLla; Downtown Design Plan I Develop a design plan, including graphic represenra- I tion and design guidelines, for downtown including the following components: I . The focus should be switched ro a pedestrian I focus, away from an auromobile focus. I I Slrategic t I T

. Consider design solutions which minimize the Time Frame:0-2 years I impact of Coast Highway on the downtown. Lead Responsibility: Ciry of Laguna Beach I . Emphasize authenticiry of design and architec- Principal Partners: Concerned Citizens I tural diversiry. I Project Rationale: Vehicular dominance and chain F*2: ltleighborhoodGharacter store dominance are eroding the village charm of Develop a diverse community-based Neighborhood I Lagunat downtown. \7e need to bring back a "peo- Development Task Force. Its goal is to preserve,the I ple" focus, where pedestrians can gather and character, uniqueness and diversiry of individual socialize. The downtown needs to be diverse enough I PL neighborhoods. It can achieve this through the fol- to serve both tourists and residents with an engaging lowing project recommended actions: vitaliry. I . Delineate the boundaries of neigborhoods within Time Frame; 0 to 2 years I Laguna , I Lead Responsibility: Ciry of Laguna Beach . Assist with the development of new neighorhood associations or help strengthen existing ones Principal Partners: Chamber of Commerce, I Residents (massive participation in developing the . Develop neighborhood design guidelines I plan) . Develop a manual with neigborhood-specific I information to be provided to homeowners. !3'*-l bl Downtown lmprovements I For aesthetic and social reasons and to retain the ?3'*-2a= llleighborhood Associations small town character of Laguna, enhance Forest t Avenue with small pocket parks, landscaping and Project Rationale: Any campaign to preserve and "feel" I special paving. Further refine the downtown specific enhance the ofa neighborhood needs to start grass-roots level. New and existing neighbor- plan including enhancements of alleys, small plazas at the I or courts for seating and socializing. hood associations could act as a vehicle to define the character of that neighborhood. These definitions I Considerations should include lighting, screening of could then be used as the basis for neighborhood- I trash enclosures, review ofheight envelopes and specific design standards Gee PL6b.) architectural character. A graphic illustration of the years I Iong-term plan is necessary. Time Frame:0-2

Lead Responsibility; City Council Appointed Thsk I Force I I I I I I I

Vision Laguna zo3o Final Report and Slrategic Plan I **:-q* t I T

l, Principal Partners: Existing Neighborhood Time Frame: 0-2 years Associations, Homeowners, Ciry Planning t Lead Responsibility: Neighborhood Development Department I Thsk Force, Laguna Beach Ciry Planning Department I FE-2b: ltleighborhood Guidelines Develop specific guidelines and design considerations Principal Partners: Heritage Committee, Laguna I for individual neighborhoods. These guidelines Beach Historical Sociery Design Review Board, I should relate the particular history of different neigh- Neighborhood Associations, and Real Eptate Board r* borhoods that are manifested in the residential Potential Resources: Laguna Beach Library *fi I architecture and layout. The guidelines would be (Historical documents), Local Laguna Beach Real derived from character definitions created by individ- Estate Agents '..1$ I ual neighborhood associations.

t Proiect Rationale: Guidelines will encourage neigh- FL2d: Gity Design llllanual I borhood compatibiliry when infill lots are developed To provide a more clear direction to applicants and "underutilized" or when properties are proposed for concerned citizens regarding the changing character t redevelopment. of the Ciry publish a manual describing the unique characteristics of Laguna, its history and its philo- I Time Frame: 0-2 years sophical attitudes. Include information about view I Lead Responsibility: Neighborhood Development preservation regarding both buildings and trees and Thsk Force, Laguna Beach City Planning how and why the DRB process works. I Department FF-3: HistoricPreservation I Principal Partners: Neighborhood Associations, Maintain the integrity of l-aguna Beach by preserv- Design Review Board, Heritage Committee, t ing the historic Architectural Guild City's strucrures and resources. This I requires encouraging the continuation of historical structures and elements in remodels of older build- Fl"2c: Manual with lUeighborhood I ings. A wide range of action is recommended to Specific-lnformation achieve this goal. The first set of recommended proj- I Develop manual/booklet that inregrates issues per- ects can be implemented within a two-year rime taining to place, including Ciry ordinances and I frame. The second set in 2 to 5 years. guidelines, the Design Review process, community t neighborhood interests, so that individuals have a FS-3a: and context for their own decision-making. "lcon" Architecturally Significant I Structure Preseruation I Project Rationale: Providing every homeowner with Identify key communiry/architectural icons and out- a booklet containing general and neighborhood- line steps and resources to preserve them including I specific information would help minimize rhe poren- listing them on the Historic Register. tial for misunderstandings related to development Project Rationale: The Ciry currendy owns histori- I regulations. Including neighborhood history special cally significant structures, which are nor listed on events and demographics would also increase neigh- t the municipal Historic Register. By inventorying borhood identity and social pardcipation. I these "icons" and then registering them, Ciry I r Strategic I t I

Historic Preservation ordinances would apply to all . Elevate the status of the Heritage Commrttee I future maintenance and repairs of these strucrures. and integrate its reviews into the Design I (In short, rhe same rules that apply to registered his- Review process for historic structures in order toric private property should apply to historic to better achieve historic preservation Boals. I City-owned properry.) . Provide a system of notification of proposed I Lead Responsibility: Heritage Committee, Laguna demolition or extensive remodeling of historic Beach Planning Department structures. r

. Buildings adjacent to historic register strub- I F6"3b: IDesign Gompliance Monitor tures should be designed and sited to respect Pt Hire an independent consultant or full-time staff I the historic structure. The Heritage person to monitor the implementation of City Committee for conformance should review I Design Approvals throughout the construction design of adjacent structures with that policy process to ensure compliance with such approvals I during the Design Review process. including Historic Preservation guidelines. I Deviations from approved plans to be reviewed by Project Rationale: The current Historic Preservdtion Heritage Committee. ordinances are limited in scope and do not ade- I quately provide protection against the demolition of Proiect Rationale: There is currently no "follow-up" a historic structure. This project attempts to "beef I to DRB approved design plans once the project is up" rhe regulations to better protect the Ciryt his- under construction. A Monitor would provide design T toric inventory. supervision at staged intervals and would provide an I extra level ofprotection to those structures currently F9*3d: Historic Preservation Administrator on the Historic Register. T Appoint a Planning Department staff member as an expert "Historic Preservation Administrator" (similar I F&"3c: Historic Preservation Gode and to the Zoning Administrator.) The H.P. Design Review Process Guideline Administrator would act in an advisory role to both I Enhancement the Heritage Committee and the Design Review Review the historic preservation ordinance with the I Board and would be present at all meetings involving goal of making the listing permanent or reducing the historic structures. I ease of de-listing and demolishing a listed structure. I I I I I Sleepy Hollow looking north toward Legion St. I c. 1 920 I I I Vision Laguna zo3o Final Reporl and Strategic Plan I ro tauuna$ry$* I I

I Project Rationale: Currently, only written recom- the current inventory to formally register their home t mendations from the Heritage Committee are with the City. forwarded to the Design Review Board. Using a staff I member to acr as a liaison/consultant to the DRB F*-39: Historic Preservation lask Force would better represent historic t preservation interests Create a Historic Preservation Thsk Force to: in the entire review process. I . Review and amend (as needed) the existing FL3e: Historical Society Manual Historic Resources List (inventory.) I Fund and expand the Historical Sociery to develop a . Implement an outreach program to promote manual/booklet containing specific I techniques of listing ofhistoric structures on the regisrer. preservation, helping people understand what to . t expect/anricipate from remodeling and restorarion Initiate a recognition program for owners of t process. It would provide information on how listed structure who are doing an exemplary preservarion of strucrures can be accomplished job of maintaining and preserving rhe srruc- I within the ordinances, and/or make ordinances more rur!, flexible to provide for preservation and repetition of I such features. Also, provide information/educarion SL3h: Historic Building Relocation t program on specific techniques ofpreservation so As part of the Open Space Identification Project, dar- that the integriry of the structures is not lost in the mark specific properties for histpric building I process of remodeling/restoration. relocation (where the property would otherwise be

demolished.) Identified open space could be used as I Project Rationale: The Historical Sociery is the natu- a temporary "holding" spot for historic buildings ral lead for developing a manual on resroration, bur t until a permanenr new location is found or it could the group is currently hampered by lack of City be the permanent "ending point." If it were the lat- I funding. ter, it could be reused as affordable housing, as parr I of a park, as arrist live/work, or as housing for critical FL3f: lUlills Act Expansion ciry staff, depending upon suitability. I Develop an incentive plan for preservarion of struc- tures and neighborhoods. This can be achieved by Project Rationale: It is our communiryt interest ro I expanding implementation of the Mills Act (which save as much of our heritage as possible from demo- I provides properry tax deductions in exchange for spe- lition. cific preservation efforts) to include all three classes I of structure on the Ciryt Historic Register. Ft4: Design Review Ensure a more fair and consistenr application of the I Project Rationale: Currently, there are 258 homes on Design Review ordinances. I the Ciryt Historic Register but only rhose structures with an "E" classification are qualified ro parricipare FL4a: Gode and Guideline Ghanges I in the Federal Mills Act. By extending the qualifica- Review and refine zoning codes, guidelines and ordi- tion for Mills Act tax deductions to ALL City nances including hillside guidelines, rear additional I Historic Register classes (K, C & E), rhe City could building setbacks, total building height; compatibil- provide a powerful incentive ro preserve the existing I ity with neighboring strucrures in size and inventory of historic homes within Laguna Beach. neiehborhood character. I Further, this could encourage homeowners listed on

Strateqic I I I Project Rationale: This will assist applicants and ?.1,..,4e2 Require Gonstruction Elevation concerned citizens in defining project parameters to be Posted t regarding aesthetic appearance, context and view Require homeowners to post an elevation of any new I preservation and ensuring consistency with Ciry and construction adjacent to the currently required writ- neighborhood goals. ten notice, in addition to staking and stringing the I proPerry. S*,Ab: Establish a Design Review I Approual Monitor trL4f: Uiew Preservation Program I Ciry should hire an independent consultant or full Establish a means for evaluating and governing view time staff person to monitor the implementation of preservation accommodating both public and private I Pt City Design approvals throughout construction and views. Features of such a program could include: I through completion to insure compliance with such ' Define the term "View" and the extent to approvals. This person might also monitor Historical which such view shall be considered in the t Preservation Gee PL7b.) review process I Project Rationale: Provide an effective and consistent . Establish uniform and consistent guidelines by I means to ensure design commitments are honored which each view is evaluated and conditions during the construction process. Frequently, Design applied I Review Board approvals are not implemented. The . Establish balance berween the rights of an result is diluted design and/or costly changes. I applicant to develop a properry and those whose views may be affected I $5F-4c: Design Beview lmprovements To ensure a more fair and consistent application of . Provide education to DRB members as to the I the Design Review ordinances: application of view preservation I Ensure that public views of the ocean are per- . Implement an education program for Design ' severed from arterials T Review Board members . Establish periodic review of the process and Institute a checklist for DRB members and I application to monitor results. applicants to assist in identifying key elements I of a project for consideration during the design process and the City review process I Require additional detailing and total scope of I projects for review during the Design Review process, including mechanical equipment, util- I iw placements, materials, etc. I

F*-4d: Publicize Design Beview Board I Meetings I Publicize Design Review Board meeting minutes in locai paper and on the City website. Televise meet- I ings on local cable access television (as is currently I done with Ciry Council meetings.) I

I nn,,nn [)nnnh Vision Laguna zo3o Final Report and Strategic Plan I L0ullil0 uulLir* ]B ,- 'i: .r' I I T l, I PL5: RoadwayAestheticlmprovements Principal Partners: Caltrans, Local business FL5a: Town Entryways Potential Resources: Development fees, Taxes I Develop unique entry sequences at the three entry- ways. Any specific entry monumentarion should be B: PROJEGTS FOR FUTURE GOIISIDERATIOIII I low-key and in keeping with the village characrer.

Entrances to Laguna Beach should be considered as a FL6: Outside Social Spaces/ I -,.l.tt:, sequence of views, a quiet passage of transition into lDpen Space and Parks * I the setting we value. Develop a program to systematically plan and * increase the amount of open space and ourside social I Time Frame:2-5 years spaces in and around the city. Fi I Lead Responsibility: Design Review Board x Project Rationale: Preserve the small town and vil-

I Principal Partners: Environmental and lage charm ofLaguna. Add beaury charm and I Neighborhood Groups prosperity, and promote communiry interaction. Potential Resources: Ciw Three projects are recommended that could be I implemented as a single interrelated program. t F&-5b: Develop Scenic Strategy for Laguna Ganyon Road and Goast Highway FL6a: Deuelop Guidelines for Gity I Acquisit-on Laguna Canyon Road and Coast Highway are the ol Open Space Develop guidelines for the acquisition of open space, I primary entrances to the Ciry. The aesthetic enhancement would contribute greatly to the enrry including a process to supporr and elevate the influ- ence the Open Space I experience to the Downtown. Aspects of this scenic of Committee and Preservation t suategF include: Program. V4ren completed, the guidelines should not only include acquisition of Open Space but also . Install I planted medians along Laguna Canyon specifics on the management of rhe spaces ro accom- Road and Coast Highway where practical and modate resident as well as visitor uses. Guidelines I feasible must include the acquisition of parcels to complete . the master plan of trails. I Develop a specific plan for the revitalization and future development along Laguna Canyon I Road including architecture, landscape screen- t ing, edge treatmenr, lighting, utility undergrounding, removal of visual blight, I walking paths, bicycle lanes . I Develop a scenic corridor design for Broadway berween Forest Avenue and Coast Hignway r including the intersections of Broadway and I Coast Highway and Broadway and Forest Avenue.

I Time Framel 5- l0 years

I Lead Responsibility: Ciry I of Laguna Beach I Vision Laguna 2o3o Final Report dnd Strategic plan t LAIU |l *Wk* I F I Related goals include: Time Frame:2-3 years - Develop acquisition Program . Continuation of an open space preservation I 3+ years - Build additional neighborhood pocket Program parks I . An emphasis on topographic contrasts and the Lead Responsibility: Ciry of Laguna Beach I preservation of streambeds and canyons for open space/park usage. Principal Partners: Beautification Council, t Project Rationale: The dramatic juxtaposition of Neighborhood Associations, generous individu4ls I developed areas next to open space is an important Potentia I Resou rces : Taxes, non- profi t foundations, attribute to Laguna. Open space preservation is criti- I .t'L private gifts cal to maintaining that balance. I Time Frame:2-3 years PL6c: Greate Parks Near Gommercial Areas T Locate land to become public parks in or npar com- Lead Responsibility: Ciry of Laguna Beach, Open mercial areas. T Space Committee Project Rationale: On May 2000 one thousand I Principal Partners: Laguna Canyon Foundations, communiry members voiced their desire "to preserve Greenbelt, County of Orange, Neighboring Cities, the small town and village charm of Laguna." I Beautification Council, Neighborhood Associations Downtown Laguna has a traditional btreet grid I Potential Resources: Thxes, non-profit foundations, which lends itself to a people friendly place. These T private gifts qualities are endangered by increasing traffic. Adding parks near commercial areas can provide pedestrians I FL6b: llleighborhood Pocket Parks with relief from traffic, promote interaction among communiry members, and draw people into com- Develop a program to systematically plan and I mercial areas. increase the number of neighborhood pocket parks. I 'l'ime Frame:2-5 years Project Rationale: Neighborhood pocket parks pro- I vide relief from buildings and traffic and function as Lead Responsibility: Ciry of Laguna Beach neighborhood meeting places. I Principal Partners: Neighborhood Associations, Beautification Council, Chamber of Commerce, I businesses I Potential Resources: Ciry private donors I

trL7r Gonmunity Places I Develop facilities and gathering places to provide I meeting and social sPaces for residents, including vouths and seniors. I I I I

Final Report and Strdtegic Plan I t0 Lagun$gh*6 Vision Laguna zo3o I I

T I Project Rationale: It is difficult for the communiry X**-7c: Expand Use of School Facilities I to find space in central areas ro gather for meetings, Make certain that school facilities are available to the I special evenrs, recreationJ or celebrations. community after hours. On the following project proposals one or more pos- Project Rationale: Schools are ideal for additional I sibilities include: community use because they already exist, they are located in neighborhoods, and people are,already I . Communiry Center in the village area familiar with them. I . Senior Center in the village area 'l'ime Frame:0-2 years t . Expanded use of School Facilities Lead Responsibility: Laguna Beach Unified School . Expanded use of Festival Grounds. I District

I FtTa: Gommunity Genter Principal Partners: Neighborhood Associations t Develop a communiry cenrer in the village area ro provide meeting and social spaces for residents. tr&,7d1 Expand Use of Festiual Grounds t Project Rationale: It is difficulr for the community Make Festival grounds available to communiry for celebrations such as concerts and communiry I to find space in central areas ro gather for meetings, picqics. special events, recreation, or celebrations. I Project Rationale: The Festival grounds are a wefl- Time Frame: 0- 2 years known and underutilized central meeting space.

I Time Frame: 0-2 years I Lead Responsibility: Ciry Council Potential Resources: Communiry Donations Lead Responsibility: Ciry Council

I Principal Partners: Festival Board of Directors I FE"7b: Senior Genter Provide community facilities and gathering places r that meet the particular needs of seniors. I Project Rationale: Since the average age ofrhe popu- lation in Laguna Beach continues ro increase, rhe I community needs to plan to meer the particular I needs of senior citizens, including places to meer, I socialize, and gain access to information. I Time Frame: 0-2 years I Lead Responsibility: Ciry Council Potential Resources: Community donarions, taxes, I grants I I I I Strategic I I I

Vrr-7e= Other Actions for Spaces and . Improve existing pedestrian and bicycle path- i Facilities as Gathering Places ways and develop new ones I Develop plazas with places to sit and gathering . Foster and protect trail system places I Recognize role of water courses open spaces in Study plazas that have succeeded and failed in providing linkages and protect/foster accord- I other places to avoid pitfalls that others have ingly I faced Develop list of specific pedestrian and bicycle I Create a wayfinding plan including signage to hazard locations for improvement guide people through Laguna Beach . Make sure that buses are equipped with racks I . Develop a skateboard park for bicycles. I F!-8r Laguna Institute Project Goals: T Create a center/institute for speakers, resident intel- . Foster pedestrian and birycle pathways and lectuals and artists, places for intellectual exchange to linkages, including between neighborhoods, I happen, a meeting place for residents, communiry between neighborhoods and downtown, I arts and crafts facilities. berween downtown and Main Beach, and berween different commercial focal points t Project Rationale: The forums held in Laguna to provide information about community issues and to . Consider pedestrian and bicycle safery and I stimulate interest in the Vision process demonstrated comfort as a matter of course in ciry planning T that Lagunans enjoy the exchange ofideas. In addi- Project Rationale: There is a need for safe pedestrian tion to providing the community with distinguished linkages between adjacent neighborhoods and I visitors and opportunities for dialogue, the institute through downtown. Vehicular congestion needs to be I could carry forward the Vision Project and expand its reduced which would promote the enjoyment of the scope, as well as its impact on commercial ventures. outdoor Laguna experience. Currently, walking I and berween neighborhoods is not safe for Time Frame:2-5 years within parents with strollers and children. I Lead Responsibility: Committee of distinguished Time Frame: 0 to 2 years I citizens

Lead Responsibilityr City of Laguna Beach I Principal Partners: Chambers of Commerce,

Museum, Art Institute, UCI, Laguna Playhouse, Principat Partners: Open Space Committee, Parking, I PTA Tiaffic, Circulation Committee, Ciry Planning, t Public'Works, Caltrans Potential Resources: Community Donations, I Grants Potential Resources: City General Fund, Development Fees, Public Right of \Vay and Open I Fk9: GommunityLinkages Space, Landscape/Scenic Highways Document I Plan, construct, and maintain an extensive system of pedestrian linkages connecting neighborhoods, as I well as connecting trails through open space. Related actions include: I I Lus,n*Sk* Vision Laguna zo3o Findl Report and Strategic Plan I ?? I i t i F8"lO: Beaches Potential Resources: Kalaeathos Foundation I Form a task force to develop an agenda ro preserve> honor, and enhance the beaches and coastal inter- tr*;l l: General Aesthetic lmprovement I face. This includes dramarically improved levels of Projects funding and operation ofrhe beaches, I including: Implement a plan for aesthetic and scenic improve- . ments throughout Laguna Beach. I Lifeguard protecrion of beach goers . Maintenance of the physical beach asset irself I tr*"| | a: Gity Wide Aesthetic lmprovements (including an aggressive recycling program) Implement a plan for scenic improvement through- I . Enforcement of rules to prorecr the beaches out Laguna. PI (policing of abuses) I . Develop overlay landscape plan for Main . t Inclusion of and coordination of those South Beach and provide better buffer between park Laguna Beaches now under Counry f urisdic- and Coast Highway. Pay special attention to I tion. public views, plandng, lighting, paving and installation of public art pieces I Project Rationale; As a'place" issue, the beaches are a fundamental defining characteristic of Laguna. . Improve aesthetics and comfort of bus stops I Endowed with miles of spectacular sandy beaches ' Provide aesthetic improvements to alleys with and romantic coves, Laguna has been granted a wish paving and lighting I that we may enjoy but that we musr also preserve . Pursue t and protect. The problem, however, is that there are a design program for all public side- I so many different agencies involved and so lirtle walls especially Coast Highway coordination among them. . Develop street lighting standards

I Time Frame: 0- 2 years F3*"1 | b: Landscape Preservation/ r Lead Responsibility: Ciry and Counry Maintenance Program Implementadon of this program will insure that I Principal Partners: Citizen Groups, Environmental existing landscape fearures throughout Laguna, groups, Beach-goers I which are critical to the overall aesthetics of the town, are rigorously maintained and preserved. I Aspects of the program would include: r . Identify trees in streer right of way as a com- I muniry resource and implement a plan to protect and maintain rhem and insure that t removal could only be done through a public I review process . Ensure diseased trees are either cared for or I removed and replaced

I . Expand the City tree maintenance budger ro I include all trees in City right of way I t t

' Review and update Landscape Resource clutter typical ofsurrounding cities. Stricter applica- r Document, adopt as an element of the General tion of the sign ordinance and enforcement would I Plan, integrate into an ordinance and instirute continue to ensure quality signage while providing an implementation program for specific proj- necessary advertising. I ect recommendations t ' Incorporat€ street trees as a part of each proj- G. TilTBIIUSIG UTSIO]U ELEME]TT , ect development plan t FI"l 2: Promote the Tenents . Adopt the Landscape and Scenic Highway of the Uision Process I ;'i: Resource document for Laguna Canyon Road, Consider ourselves as stewards of Laguna, who will vt: I Coast Highway, and portions of Broadway. care for this town, honor its traditions and pass it on to future residents with its natural and historic assets I FX-l 1c: Public Utility lmprovements intact and enhanced. Recognize changing exPecta- I Pursue an aggressive program to underground all tions for structures and encourage expectations that overhead utilities especially on Laguna Canyon recognize the small scale of Laguna Beach. I Road. In addition, public utiliqy agencies are typi- Recommended actions include: cally exempt from the public review process, which I . Create a booklet explaining the history and often then leads to unsightly design solutions. All vision for Laguna so that individuals will have I utiliry installations for governing agencies and those a context for their own decision-making and necessary for the construction ofprojects shall be I make decisions that are compatible with this reviewed by the DRB, including but not limited to vision. This would be a way to help residents I mechanical equipment, utiliry boxes, fire hydrants understand the impact of their individual or and meters. incremental changes on the communiry as a I whole. Explain the history of Laguna and sug- T Sign Ordinance and Ftulld:lmproue gest avenues for communiry involvement. Enforcement I Institute a program for regular distribution of Refine the Cirys sign ordinance and insure strict ' this information. application including lighting. Consider omitting t neon and backlighted signs. A key element in the . Develop foundation to fund and encourage I aesthetic qualiry of life in the city is a lack of visual the continuation of the Vision process and projects. I I iA r; Community Character - Place I Strategy Group Team Leaders I Facilitators: Shawn Rosenberg, Joan Tiivett T Recorder: Molly Patterson Steering Committee Liaison: Anne Johnson I Staff Liaisou Kyle Butterwick I I I

Vision Laguna 2o3o Final Report and Strategic Plan I ?4 I I t i t I x&tr I ffimmxdmrx€ ffiffi# Vsmx€mr ffirefuxF re$&$\f $ t, Strategy Team Action P lan I I We will be a safe and enjoyable communi4t to walk I and bicycle with conuenient transit and smooth trffic flow.

I GOATS utslotrl . I Develop a Cirywide transit system that makes Guiding Principles it possible to go anywhere in town without I getting into a private car. t. Mobiliryplanning should be cirywide and include the companion goals of enhancing com- . Creare an urban redesign I for Coast Highway muniry safery and amenity. that balances capacity with safery ameniry t and communiry and that betrer accommo- 2. Good planning involves reliance on good data I dates pedestrians and bicycles. and the Comminee has not had the data neces- . sary for addressing the more pressing issues. r Conduct and implement a Livable Communities analysis of Lagunab streets, 3. Develop a transporration model unique to t both residential and commercial, to make Laguna Beach. them safer, friendlier to bicycles and pedestri- I 4. Consideration should be given to the needs of ans, and more beautiful. I the entire population of the Ciry and not be lim- . , Create a pedestrian-friendly environmenr ited only to specific areas of the ciry. throughout the Downtown Specific Plan area. I 5. Design solutions musr maintain and enhance . t Acquire the necessary factual data and qualiry of life for our residents and qualiry of professional assistance necessary to develop experience for our visitors and should maximize I and implemenr an effective parking straregy the beaury and livability of Laguna while I for Laguna Beach. addressing the problems posed by the impact of regional visitors and commuters. Such solutions Implement and map a comprehensive I ' bicycle should maximize mobiliry while ensuring safery plan rhat will reestablish bicycle corridors aesthetics and environmental soundness and I through town. should address the needs of all those who visit, conduct business or live within the communiry. I . Undertake a comprehensive urban design I study and analysis of the Laguna Canyon area. t I T I PROJEGT PROPOSALS The 5-year goal: Aworling shuttle system along Recommended programs and priority projects are Coast Highway and Laguna Canyon Road that I grouped by topics as follows: makes it possible for most of us to have a viable alternative to the car most of the time. I . MOl -Tiansit . MO2 - Coast Highway t MGI a: Gonduct Origin/lDestination Analysis . MO3 - Livable Communities Seek to increase transit ridership by determining the I ' MO4 - Downtown needs of potential users in all parts of town and ' MO5 - Parking Management I adjusting routes and timing accordingly. An origin . MO6 - Integrated Urban Design for the destination analysis needs to be completed. The Ciry Canyon f needs solid data on which to base transportation ' MO7 - Bicycles I planning decisions. Bfi&l: Transit I Project Rationale: Increased ridership of public Project Rationale: \X/hile Lagunat extensive residen- transportation would decrease the dependence on tial hillside development creates significant challenges T private cars and the need for additional parking in for efFective public transit, the development pattern the City. \7e need solid data upon which to base t of Lagunat commercial district, which has resulted transportation planning decisions. from the topographic constraint of being sandwiched I between ocean and hills, is conducive to the opera- Time Frame: Short term 1-3 years I tion of a successful transit system: our commercial development is located along one of rwo major Lead Responsibility: Ciry of Laguna Beach I routes, Coast Highway or Laguna Canyon Road, our Principal Partners: Laguna Beach Transit System hotels and motels are on Coast Highway and our I neighborhoods, even the hillside ones, are linked by lUl0lb: lnvestigate and Add I either Coast Highway or Laguna Canyon Road. lUew Transit Options I Public transit is of particular benefit to our residents Investigate adding new transit oPdons including the who do not drive (the young, the elderly, the handi- creation of a shuttle system to serve Coast Highway I capped.)'!7hile we are under no illusions that and Laguna Canyon Road. Such a shuttle system I residents and visitors will gladly abandon the use of should be a true shuttle that does little more than private vehicles, we believe there are many residents make frequent turn-around trips back and forth from I in town that would use a transit system if it were one end of town to the other. more available and convenient. A successful transit I Proiect Rationale: Our commercial development is system should at minimum make it both attractive located dong one of rwo major routes, Coast I and practical for residents who work in town to leave Highway and Laguna Canyon Road. Our motels and their cars at home and for visitors to utilize satellite- I hotels are on Coast Highway, and our neighbor- parking areas. hoods, even the hillside ones are linked to either I Goafs: The 3}-year goal: A cirywide transit system Coast Highway or Laguna Canyon Road. I that makes it possible to go anpvhere in town with- 'l'ime Frame: Medium 3-5 years out getting into a private car. I Lead Responsibility: Ciry of Laguna Beach I Principal Partners: Caltrans t

Final Report and Strategic Plan I Lauun$ryrgo Vision Laguna zo3o rn I i I I It&&l c: IDemand-Based Tiansit Goals: The 3}-year goal: The transformation of Coast I Consider demand-based transit and be open ro pri- Highway into a safe, friendly beautiful main street vately run transportarion options. which is, like the ocean on one side and the hills on I the other, a source of pride for residents and the enr,y t lll€Sld: Integrate Tlansit System of those who dont live here. and Parking Plan The 5-year goal: Areally good plan for how to ger ro I Integrate the transit sysrem with the cityt integrated the 30-year goal. I parking plan. &S&2a: Goast Highway Urban Redesign Plan I FllSle: Goordinate All Public Create an urban redesign for Coast Highway that Transporlation Services balances capacity with safery amenity and commu- I Coordinate public transportation sysrem services- nity and that better accommodates pedestrians and I OCTA, City buses, first Thursday Art lValk trams, bicycles and work with Caltrans to achieve these summer festival trams, and the ciry-supported taxi- ends. , I cab programs-to increase effectiveness and Proiect Rationaler Hire a team of design profession- eliminate duplication. fl,f,l I als who are trained in a livable cities approach to ,',' create a plan for the entire length of the street. Such I ffiS&2: Goast Highway apIanshouldbalancetheneedsofpedestrians,bicy- Project Rationale: Coast Highway is the visual and I clists, motorists, transit vehicles, and emergency commercial core of Laguna Beach and is the one vehicles and balance capacity with safery ameniry I road that most of us experience on a daily basis. In and communiry. Although Caltrans is changing and addition, Coast Highway is the "Main Street" for becoming more responsive to local needs, we cannot I various sections of Laguna Beach. Unfortunately, rely on Caltrans to do the redesign of the road since along most of its lengrh, Coast Highway is danger- I many of the issues are urban design issues rather ous, unfriendly and unarrractive and divides the than engineering ones. Since Caltrans will be one of r town physically, visually and psychologically. Prior to the participants in the design process, we will need 1950, North and South Coast Highway were desig- I to be represented by an experienced, professional nated "North and South Coast Boulevard."'We need design team. I to return to thinking of Coast Highway as our Main I Street rather than as a highway that divides the inland and oceanward sections of the I City. I t I Mary Pickford and Douglas Fairbanks I at the opening of Coast Highway t through Laguna Beach, 1 926. I I

Vision Laguna zo3o Finat Reporr and ptan t Srraregic .uuu"u/flt,,-=:."llnllnl Rnllh I d1_"JiL:, ?1 I f,

'f ime Frame: 2-3 years names. The academic and scientific efforts of such I groups have made urban planning and design of Lead Responsibility: City of Laguna Beach t "Livable Communities" (one common name for Principal Partners: Caltrans these design standards) a highly refined discipline. I Experts in this discipline generate designs that maxi- I Potential Resources: Grants from Caltrans, State of mize the satisfaction of a communiryt desires for CA, Orange Counry mobiliry safery aesthetics and environmental sound- t ness. 3WS2b: Local Influence of Goast Highway I Project Rationale: Ciry streets, both residential and Seek increased influence for the management, main- commercial, should be made safer, friendlier to bicy- I tenance and improvements of the section of Coast cles and pedestrians, and more beautiful. Highway that passes through Laguna Beach. There I are for this; in particular, Newport Beach precedents Goaf : The 2-yeat goal: A shared understanding of I is currently investigating taking over the one-mile the problems, opportunities and objectives for stretch of highway through Corona Del Mar improvements throughout the city and particularly I

[l|O in the downtown area. ft&*3: Livable GommunitiesAnalysis I 'We need to modify the streets in Laguna Beach, in f**3a: Liuable Gommunities Analysis I both our commercial and residential areas, to create a Conduct and implement a Livable Communities I more appropriate balance berween the needs of pri- analysis of Laguna's streets with the object of making vate vehicles and the needs ofpedestrians and our streets and intersections safe, attractive and I bicyclists while at the same time improving their pedestrian and bicycle friendly. Techniques employed appearance and making them into better social to achieve these ends may include building pedes- I spaces, in short, "civilizing" them. Such groups as the trian walkways, installing additional landscaping I Institute of Thaffic Engineers and the Urban Land including trees, and narrowing (visually and psycho- Institute advocate principles of pedestrian-friendly, Iogically) overly wide streets that encourage speeding. I environmentally friendly design under a variery of t I I T I I T I I I Coast Highway 1927 I rB tauun$g$* Vision Laguna 2o3o Final Report and Strategic Plan I I I I t Project Rationale: Ve believe this process will make The 5-year goal:The identification and implementa- I our str€ets safer, responsive to bicycles and pedestri- tion of at least one exemplary'pedestrianization' I ans and friendlier in general. project. Time Frame: Medium 2-3 years I *W*4a: Downtown Pedestrian Enhancement Lead Responsibility: City of Laguna Beach in secur- Create spaces similar to European plazas to accom- I ing the Livable Cities Analysis modate visitors and residents and to prolong the chance encounter conversations which are so impor- I Principal Partners: Neighborhood Associations tant to communiry; such areas may include dining I areas. Such areas may be open to vehicles during ft&&3b: Liuable Gommunities Education some periods and restricted to pedestrians only dur- I and Planning ing others as is the case with Santa Monica ' Undertake a program to educate residents and I prop- Promenade. erty owners about rhe benefits to be derived from I implementing a Livable Communities philosophy Project Rationale: As part of the livable cities study I and involve the individual neighborhoods, both resi- recommended in earlier topics, the Ciry should dential and commercial, in the planning for what is devote more of the downtown area to pedestrian use. undertaken in their respecrive areas. I Time Frame: Medium 3-5 years

I ItrS&4: Downtown Pedestrian Areas Lead Responsibility: Ciry of Laguna Beach Project Rationale: As part of the livable cities study I Principal Partners: Livable cities ream, downtown recommended in earlier topics, the City should business organizations, property owners in down- I devote more of the downtown area to pedestrian use; town I for example, past suggesrions have included reclaim- ing portions of Laguna Creek (using San Luis 5W&4b: Downtown Greenery t Obispo as inspiration), closing the block of Forest Create rnore room for planting, particularly of street Avenue between Coast Highway and Glenneyre, and trees, giving sufficient unpaved area for root sysrems I creating pedestrian areas in secrions of Ocean and/or to thrive. I Beach. \7hile we generally aBree rhar an insufficient portion of the downtown is allocated to pedestrians, I we are concerned by the complex consequences-for I downtown businesses, emergency vehicle access, and traffic flow-that could result from creadng such t areas and therefore recommend that the entire down- I town area be studied with the objective of redesigning one of the downtown streets ro creare a I pedestrian area. I Goals: The 3}-year goal: A pedestrian-friendly envi- ronment throughout the Downtown Specific Plan t area. I I I Strategic I I r

while negatively affecting the pedestrian-friendly, I low-scale village atmosphere that has historically I characterized Laguna Beach.'We must manage our limited resources wisely making informed decisions T about allocation of available space and planning very carefully for any expansions of that space. I

To meet this challenge, we require comprehensive I factual information about the actual amount of space T available and the actual levels of demand for access to it. Informed decisions on these matters require access I to factual information. l[tl64cr Downtown Public Art t Identifr opportunities for incorporation of public art Goal: The 1-year goal: A solid data basis for further :..."]r',:' I into the actual design of any modifications to our discussions.

::t.l:::.. srreet sysiem making art integral to the Ciry T ilil Sfr&Sa: Iraffic Analysis Survey I SfiS4d: lllatural Areas Incorporated into Commission a consultant who is expert in the field '.a:l:. : Downtown Fabric of urban traffic analysis to perform a comprehensive I Develop a strategy for incorporating natural areas analysis of supply, demand, and pattern-of-use of all I into the fabric of the downtown. Restoration of the mobiliry resources in Laguna Beach. Laguna Creek channel may be one such possibiliry I Project Rationale: The objective of this analysis is to and the creation of mini- or micro-parks may be quantify the capaciry of our streets and rights-of-way another. I and the levels of demand for access to them so that fact-based decisions can be made on how to manage I <$5: Parking and Traffic Gongestion and allocate this very limited resource. Laguna Beach must confront and manage the imbal- t ance between our limited space and the limitless Time Frame: Short-1-2 years I numbers who want access to it. \fle cannot infinitely Lead Responsibility: Ciry of Laguna Beach expand our sidewalks, roads and parking lots. I Consequently, we must make informed decisions IuIS5b: Parking Management Improvement I about allocating our limited space. Improve the management of parking in the down- I \X/hile the problem is seen most dramatically in the town by Downtown and Laguna Canyon Road areas, Coast I a. Reserving on-street and on-site parking in the Highway is also affected and some of our residential downtown basin for customers of downtown neighborhoods suffer unacceptable spillover effects I businesses, from beach, festival, and commercial parking. This b. Improving the availability of all existing parking I issue is a particularly difficult one, because as we both public and private so as to maximize cur- limit parking in one area, we intensify the need for I rent resources, available parking in another. Also, construction of Increasing accessibiliry to the downtown by pub- I additional parking may not be cost effective and may c. lic transit, and have the unintended effects ofincreasing congestion I t

Vision Lagund 2o3o Final Report and Strdtegic Plan I ro Lus,nu*Sk* I I

T I d. Significantly reducing employee parking in the c. Discontinue the policy of "selling" inJieu park- downtown basin. ing credits when an expanded/intensified I business has inadequate parking (thus, not allow- I [SlG5c: Peripheral Parking Program ing intensified usage of that property.) Improve and expand our peripheral parking program d. Designate all revenues generated from parking, t to be more convenient and pleasant for day-tourists including meters and fines, to be spent on park- who visit our beaches, downtown, and arts festivals l, ing and transit related solutions. I and for employees and all-day shoppers. a. Develop peripheral parking options not only in ffi*Se: Resident Parking Prograrn' I Laguna Canyon but also on Coast Highway at Establish a program to give priority to fesident park- t entry points both north and south. ing in the downtown. Such parking should not be b. Establish convenient valet drop-off points for available to downtown employees during the hours t visitors who are willing to pay for this service. of their employment. Continue to work with the c. Develop effective signage directing visitors to Chamber of Commerce to significantly reduce I preferred parking. employee parking in the downtown basin. I d. Make the trams both convenient and fun to use. e. Use incentive programs such as free parking to ll$d}5fr ltleighborhood Relief Parking Program t promote alternative transportation. Implement provisions to provide relief to parking- I f. Maximize the available amount of surface oark- impacted residential neighborhoods. Find creative ing at rhe Act V lot. means to discourage nonresident and employee park- I g. Apply for a grant from OCTA through the Local ing in these neighborhoods. Tiansportation Demand Management Program I for a pilot program for free trams. &i#*6: Integrated Urban Design I for the Ganyon llfiQ5d: ilew Parking Plan for the Project Rationale: Laguna Canyon, between Forest t Gity of Laguna Beach Avenue and El Toro Road, offers what may be the t Replace the existing grandfathering, in-lieu, and off- site parking programs and establish a dependable I revenue stream for funding parking, pedestrian access t to parking, and transit improvements. t a. Investigate establishing impact fees for operating a destination business in areas where parking or I pedestrian traffic is at or beyond capaciq,. I b. Consider requiring businesses (and/or landlords) with insufficient on-site parking (even those with t "grandfathered" or other parking credits) to t financially supporr expanded bus/shutde service I and additional peripheral parking. I I t Strategic t I I

final and best opportunity the Ciry has to address It should be anticipated that inflating land values t needs such as vehicular traffic circulation; parking and rising citywide rents will change the nature and I and access for the majoriry of those who visit, con- demand on canyon land resources resulting in both duct business or live within the communiry. decreased availabiliry of land and increased raffic I throughout the study area. Laguna Canyon is our principal front door and the I one remaining community asset that could provide Proiect Description I the space for additional parking to serve Central 1. Hire a firm to undertake a comprehensive urban Business District and Civic Arts District needs lead- design study and analysis of the Laguna Canyon I ing toward solutions to existing traffic congestion. study site consistent with Livable Communiry I The answers to a seemingly impossible demand on a concepts. The study should be grounded in the fragile and over utilized infrastructure lie within its guiding principle that we must retain the beauty I boundaries along with opportunities to provide for and character of the canyon by both respecting new and improved bicycle and pedestrian traffic cor- the natural environment and embracing the cur- I ridors. rent eclectic diversiry of use. This study should I examine a coordinated answer to access issues Study Site: The study area comprises the 3.1 miles between adequate and peripheral parking serv- t from the intersection of Broadway and Forest Avenue iced by an effective shuttle service, all intended to the intersection of El Toro Road and includes the T to take the burden out of the Arts District, the Ciry Corporation Yard and Employee Parking Lot. Village entrance, the Central Buslness District Of the 6.2 linear miles, including both sides of the I and the coastal strip. It should examine the ade- canyon, better than approximately 1/3 of its length is quacy and quality ofpedestrian thoroughfares I in open space reserve not available to residential, and bicycle paths. The study should include the commercial or industrial use. The first .4 mi. starting I next 13 comPonents: at Broadway and Forest contain the highest current I use and demand densiry on the entire road during peak months. This includes the City Corporation I Yard and Employee Parking Lot, the Playhouse, the T Festival grounds, Tivoli Terrace and Tivoli Too activi- ties, the Art-A-Fair, 7 Degrees and the Sawdust I Festival. I \7ith the exception of the Art Institute at mile 1.2, the majority of uses are commercial and industrial I including auto shops and body shops, a number of I retail outlets, art galleries, two gymnasiums, a nurs- €ry, the dog park and a private school and daycare I \Willowb cente! Anneliese's rook S cho ol. Additio nally, I there are often forgotten residential neighborhoods both along and above Laguna Canyon, all with I access from the canyon road. There is a growing and expanded, although possibly non-conforming, use of t the canyon for artist live-in studios that also serve as I commercial exhibit spaces. I

Lauun$g$* Vision Laquna 2o3o Final Report and Strategic Plan I 32 I I I t 2. Include all affected constiruencies in the study 7. Examine District n'eeds for frequent, convenient I area such as Laguna residents (not forgetting the shuttle service to peripheral parking locations. special interests of canyon residents); Ciry of Coordinate the findings with the transit study t Laguna operations, Laguna Playhouse, The recommended by the Resident and Visitor I Festival of the Arts/Pageant of the Masters, Mobility Strategy Team. Implemenr an improved Tivoli Terrace and Tivoli Too, fut-A-Fair, Seven and expanded shuttle service on a short rerm or t Degrees, the Sawdust Festival, the fut Institute, temporary basis pending completion of the t appropriate civic and environmenral groups, Vision studies and recommendadons. f,xamine Anneliese's, and commercial/industrial interesrs private/public partnerships. I in an effort to seek consensus on the future of 8. Coordinate parking and circulation improve- the area. t menrs in Laguna Canyon with the "Civic Arts T Identify the problems experienced by all residents, District" and "Village Entrance" goals to ensure businesses, the futs Festivals, the Playhouse, City the enhancement of Lagunat identificarion with t operations, the fut Institute and the open space the Arts and to evolve a sense of unified design areas. Study to include traffic circulation, parking, and integrated solution. I access, walloways and bicycle paths. 9. Study and consider the move of some Ciry func- I 4. Examine current and anticipated future demands tions to remore locations in the canyon to I oftraffic, circulation and parking by season, day capture sites for use as more convenient neart and hour. Compare with existing conditions, town parking with the atrendanr revenue t both publicly and private held, both reserved for generation such as some or all City Corporation restricted use and available for shared use by pri- Yard and Olive Street landscape yard uses. I vate vehicles, charter and public rransportation, 10. Examine potential impact, positive and negative, bicycle and foot uaffic, for residents, visitors, t on existing and potential canyon parking employees and vendors/exhibitors. Study to resources if Village employees and Ciry employ- t include accessibility needs. ees are required to park remotely. I 5 Identify and examine available sites for both 11. Study the long-range possibiliry of extremely dis- peripheral and near-rown parking, which could t tant remote parking with a shuttle or bus service be improved or newly developed, yet remain concurrent with the widening of Laguna t aesthetically pleasing and functional. Identify Canyon Road from El Toro Road to the 405, utilizing areas which could be used for parking during parking and transportation service from near rhe I peak months and recreation or other uses during Spectrum. t periods of lesser demand. Examine private/ public partnerships. t 12. Study and engage in a dialogue with Caltrans with the purpose of exploring, ar a minimum, an 6. Identi$' and examine currently available and increased City influence over the highway and as a t potential future rights of way for walkways and more challenging proposition, the actual transi- bicycle paths, especially the existing 20 ft. set- I tion of ownership and responsibiliry to establish back berween the edge of the existing LCR total City control. The study to show and com- t pavement and the required landscaped setback pare the benefits of complete control versus the from the n€wer uses, which is currently used for costs of maintenance and I parking cars. liability for the highway. I

1 Strateqic I I r t 13. Study current zoning ofLaguna Canyon, and l4b.Consequently, some in favor of a delay felt a determine if a specific plan for the entire area Canyon Design Project would recommend many I from \Woodland Drive to El Toro Road would more needed parking spaces than the currently serve the City beter. Determine if continued envisioned Village Entrance Project is likely to I industrial zoning is the "highest and best" use for provide, while most against feared that delaying I the area. Ensure that the Canyon does not the Village Entrance for three more years risked become an unattractive urban industrial, com- danger that it would never be built, that a mora- I mercial or retail area. Thke steps to ensure the torium was just a Fabian tactic to delay hoping T study and any zoning changes flowing from it for cancellation and that a three year delay establish guidelines that protect curr€nt uses would be very detrimental to Laguna. a embraced by Laguna citizens as a part of our Goals: 1-2 year goal: Begin an integrated urban "canyon character." I design study and master plan for the future of the l4a.Suggest strongly that final approval or imple- Laguna Canyon study site. t mentation of any recommended designs for the ' Implement improved, if interim, parking and t Village Entrance area be delayed until both the shuttle services. ,,'[l0 Tiansit and Circulation and Parking Study for ' Add pedestrian wallcways connecting existing I Laguna Canyon are completed and an integrated Canyon metered parking to existing walkways a plan for both the canyon and the "entrance area" on both sides of the Canvon Road near Forest is adopted. This is the only way to ensure a uni- Avenue. t fied approach to the Ciryt problems of traffic, 2-3 year goal: I parking and circulation. Under no circumstances ' Complete a consensus supported Urban should the Act V lot be converted to any use Design Study for Laguna Canyon. I other than the existing parking until the recom- 5-year goal: mended studies are completed and the integrated . Complete the first phases of permanent and t plan for parking and circulation adopted. \fhile improved parking and expanded transporta- I all other elements of this and the other Mobility don. projects were approved by consensus or unanim- I Lead Responsibility: Ciry of Laguna Beach iry the Village Entrance moratorium vote was T almost evenly split at nine for, eight against, one Principal Partners: Laguna Playhouse, Festival of abstention. See 14b. Arts/Pageant of the Masters, Tivoli Terrace and Tivoli I Too, Art-A-Fair, Seven Degrees, The Sawdust Festival, the Art Institute, Laguna Greenbelt and the t Canyon Conservancy, and other commercial/indus- I trial interests. I Existing Sources of Data and Studies for Use in Performing an Integrated Urban Design for the T Canyon: I 1. PTC traffic studies and recent festival parking T space count; data from Carolyn'Wood. I I

Final Report and Strategic Plan I 34 Lauuna$gh** Vision Laguna 2o3o T t I

I 'Working 2. Paper for Circulation and Parking Issues could be an important destination for the recre- T in Civic Arts District; LSA January 30,2001 ational biryclist.

I 1 Village Entrance Competidon RFP including Goal: The 2-year goal: A comprehensive bicycle plan maps suitable for integration into the Tiansportation I Element of the Ciry's General Plan and implement- 4. Old traffic and parking studies i.e. \Tilbur Smith ing ordinances. Such a plan was developed during t Study of 1974-76 the 1970's and should be re-instituted. I City Corporation Yard; new City study underway Sff&7a: Bike Back and Lockers I 6. Laguna Playhouse, current use and needs and Provide bike racks and storage lockers as part ofthe expanded use with construction of second facil- I City's strategic parking program. ity adjacent to existing; input from Richard i , I Stein, Director &&*7b: Bike Safe Gorridors/Street Design I 7. Festival/Pageant, demand vs. availabiliry; input . Consider bicycle safeqy needs as an important from Scott Moore, President criterion in the design/redesign ofall our I [/| streets. 8. Tivoli Terrace and Tivoli Too, weddings and par- I . Reestablish birycle-safe corridors through town ties; input from June Neptune by insralling safety devices appropriate to each I 9. Art-A-Fair, demand vs. availabiliry; input from corridor, including bicycle lanes and safety sig- I Iris Adams, Board Member nage. Signs should be posted marking these corridors as bike routes. Maps of these roures 10. 7 Degrees, Iive in studios and exhibition faciliry; I should be available to thp public. input from Mark Orgill . T Implement design rhodifications to make 11. Sawdust Festival, demand vs. availabiliry; input appropriate residential streets "bicycle boule- I from Helen McNamara, Board Member vards" including such design modifications as bicycle lanes, special signage, and intersection I 12. Commercial area, examine use permits redesign.

I 13. Art Institute, data from City files, study done for r recent parking lot expansion 14. Laguna Coast'S7'ilderness Park usage; input Resident and Visitor Mobility t from, Mary Fegraus, Laguna Canyon I Foundation Strategy Group Team Leaders Facilitators: Marsha Bode, \7ayne Pererson, I 15. Annelieset, new study for recent expansion by LSA at Ciry Terry Smith I Recorder: Penny King, BeckyJones Steering Committee Liaison: Cathy Krinsky ftI{&7r Bicycles I StaffLiaisou Bill Liebel, Derek \Tieske Encouraging the use ofbicycles is an integral part of I a more balanced and sustainable approach ro move- t ment within the Ciry. In addition, Laguna Beach I I Sfrdtegic I T I t I t ilx:wxilffi ffi ffirffi sr€m ffim $pffimxifux i€y I Strategy Team Action Plan I I We will protect, expand and preserue tlte beautiful hillsides, beaches and ocean and uteaue enuironmental sustainability throughout I the fabric of Laguna Beach life now and for future generations. T

Laguna Beach is blessed with a unique coastal I environment that we, its cidzens and the broader To accomplish these long-term aspirations, future I community around us, are obligated to protect and persons and generations assuming the privilege of maintain. The fundamental principle that guides this T care-taking Laguna Beach should: vision of Environmental Responsibility is to protect and restore the natural environment with long-term Build on the strengths of those groups and I environmental sustainabiliry as the ultimate goal. individuals working to protect and restore the t blue-belt and greenbelt and open spaces in Laguna Beach. I I[l Identifr issues and practices that leave the Preserve and protect the ocean/shore, inter- I environment vulnerable and open to near and tidal system, beaches, and watersheds. long-term degradation. t Preserve, expand, and protect the city's open Create and sustain ongoing campaigns to spaces, hillsides, and adjacent parklands I involve all citizens of Laguna Beach and sur- (including areas outside the ciry boundaries rounding communities in efforts to appreciate T and Laguna's watershed). and protect and restore the environment. \feave environmental sustainabiliry through- Recognize the interdependence of Laguna's I out the fabric of Laguna Beach life and many groups and different points of view in encourag€ surrounding communities to do the I future civil efforts to fashion collaborative pro- same. posals incorporating avariety of goals and I Provide protection from natural and man- efforts to protect the environment. made disasters including protection of t . Develop educational programs to Promote structures and neighborhoods. environmental consciousness and to all t Continuously monitor and address the impacts become 'environmental stewards of the future'' of regional growth. I Identifr and address various types of pollution Many of the projects and actions necessary to achieve and their sources. these goals and objectives are not new. They already I Provide continuous environmental education. exist within the ciryt General Plan, codes or in other I Demand accountabiliry (includes personal, governmental laws, rules, and regulations. It is recog- governmental, business, and social account- nized that, due to an historic lack of political will' I abiliw). t

tou,,'ss3*I nn,,nn Innnh Vision Laguna 2o3o Final Report and Strategic Plan I I I I I managemenr motivation, and sufficient staffing, This Vision for an environmentally sustainable com- t enforcement has NOT been made available for the munity includes public safety and prorection. Laguna necessary protection of the environment. Beach has significant fire, flood, landslide protection I and suppression challenges due to its topography and Many visionary citizens created the Laguna separation from other protection agency resources. I Greenbelt and Laguna Canyon Conservancy to How we seek to protect our domestic and habitable address this chronic situation. The existence of these I open space environment is directly related ro issues two organizations has maintained continuiry berween of environmental responsibiliry. Acquiring and pre- I swings of political administrations and social trends serving additional open space increases our in the acquisition and management of Lagunat open responsibiliry to protect it and the recreational users I space. One of the means by which other natural enjoying it. \,7hile some may view public safery and treasures of Laguna Beach may be protected for pos- I environmental responsibiliry an odd fit, identifica- terity is in the creation of a non-profit "Ocean tion of important safery/environment relationships is I Laguna" or'Laguna Blue-belt' foundation. Such an an important goal for an ongoing Vision Laguna organization would be charged with preservation and I process. These issues have been highlighted as sepa- protection of ocean water qualiry beaches, water- rate projects. I sheds, and the inter-tidal zone. Consider the process: First comes education followed I Additionally, concerned environmenralists should by political will, establish legitimate authoriry direct form another organization (nonprofit, environmental I financial resources, and promote enforcement. steering committee, consortium of existing regional I environment groups, or standing sub-committee of PROJEGT PROPOSALS LN the insritutionalized vision planning process) which Lll I .',:'::,:; would be responsible to monitor all communiry There are eight (B) Environmental Responsibility environmental concerns. Recognizing I the inrerdepen- Project Proposals. It may appear rhat there is a dupli- dence of the ecosystem, this group would educate, cation of action items across some of these projects. advocate, coordinate, collaborate I and, if necessary, This is by design. Duplicated irems not only speak to Iitigate for the cause of preserving and protecting the the importance of these items but also help ro ensure I environment. This coalition/oversight group would their implementation by linking them with other also propose capital improvement I projects, design projects. For example, public education is a project and implement public/privare partnerships to pro- in itself but education actions are called our under I mote sustainabiliry undertake educational most of the other proposals as well. The following I campaigns, encourage enforcement, and make ongo- ing recommendations to the city regarding I environmental issues.

I Nonprofit or not-for-profit organizations would I work closely with new Ciry personnel dedicated to the environment and enforcement officers. It would I help coordinate activiries with the new citizens' Environmental Committee rhat would expand the I scope of the presenr "Open Space Committee". I t I Vision Laguna 2o3o Final Report and Strdtegic plan r iqu*Sh* r r

proposals constitute a whole package, the implemen- 1. Conduct a scientific assessment of the inter-tidal I tation of which will work to ensure a bright Laguna zone. T Beach environmental future. 2. Implement a system of coastal protection, water I qualiry testing, and process for administrative K,$*l: Formation of "Ocean Laguna", relief from polluters. I a Blue-belt Non-profit Establish a Laguna Beach non-profit organization to 3. Create a Laguna Beach Marine Life Refuge to I preserve and protect beaches, inter-tidal zone, water- protect Laguna inter-tidal treasures. T sheds, and water quality. 4. Preserve, rehabilitate, and restore marine ecologi- I Throughout discussions on the environment during cal reserves including limiting access during low the Vision processes one theme was continually tides, times of reseeding, andlor redevelopment. I voiced. Participants consider "the preservation of the 5. Develop a corps of docents to provide beach and ocean/beach environment to be in a crisis state; I tide pool education tours and monitoring similar something must be done now". "\7ater qualiry is to Laguna Coast'Wilderness Park. I linked to property values and the economic health of the community." "Good ocean water quality is criti- 6. Develop interpretive signage at all beaches clearly I cal for individual health and the well being of all stadng the rules for public access highlighting I who use the beach: resident and visitor alike." appreciation of the environment and enforce- ment of such rules. The goal of marine life I Based on the highly successful "Laguna Greenbelt" refuge signage is to mitigate and deter improper I and Catalina Conservanry models, a Laguna Beach access and to enhance non-extractive human Il\l non-profit is needed to activate residents, educate the activities with the goal of ecosystem protection. I communiry and engage in fund development activi- 7, Create an ocean awareness and interpretive cen- ties to promote the health of Laguna beaches and I ter separate from a new marine safery inter-tidal zone. headquarters facility. T Goals and Mandate: Many specific goals and projects 8. Demand enforcement of existing codes and laws. I regarding,ocean and watershed issues were elucidated Litigate to ensure compliance if necessary. during the initial Vision Process (1999-2001) and I may come within the auspices of the new, "Ocean . Demand full compliance and accountability T "Laguna Laguna" or Blue-belt" non- profit. from government, conttactors, businesses, resi- dents, tourists, and all visitors. t

Provide sufficient funding for local beach- I based law enforcement officers. t Enact policies to reduce unlawful harvesting I and collecting of marine life; trampling of organisms due to visitor foot traffic; probing I of organisms; illegal collecting and on-site dis- turbances. I I I

2o3o Findl Report and Strategic Plan T rB Lauuna$gg$* Vision Laquna I t I t 9. Educate the communiry and visitors on prorecr- . Provide incentives for use of alternative fuel vehi- I ing our marine environmenr and watersheds in cles. local schools, businesses, and tourist destina- . Provide 'electric car' charge starions at I tions. The purpose would be to increase the City park- ing areas. I public's scientific understanding and aesthetic appreciation ofthe ecosystem and how certain . Create citizen awareness for responsible use of human behavior I can negatively impact it. residenrial fireplaces and butdoor grills.

10. Advocate; i.e., lobby against I oFshore drilling, . Enforce AQMD and all other air qualiry stan- environmentally irresponsible I up-stream devel- dards. opment, and sale and use of environmentally . I insensitive products or containers. Encourage the use of alternative transit systems. Noise Pollution I SN2: Formation of a Gity-Appointed ' Update the noise ordinances in the General Plan. Environment Gommiltee I . Expand or re-purpose the purview of the Ciry's cur- Reduce use of and turn down volume of emer- I rent "Open Space Commirree" to include general gency vehicle sirens and horns. environmental concerns. This might mean renaming I . Post signs for private vehicle horn use reductibn the committee ro rhe "Environment Committee." I in Laguna. A more comprehensive citizens committee is needed to ' Enforce noise ordinances regarding noisy moror- I deal with a broader scope of environment issues, nor cycles, airplanes, helicopters, boats, and just open space. The cityt new "Environment waverunners. fil t Committee" would have the charge of implementing I and recommending to the City Council the action Investigate the possibility of a no fly zone in items identified through the Vision Laguna process and specified airspace over Laguna Beach. I monitor additional acdon recommended by other indi- Enforce current noise abatement ordinances viduals or organizations appearing before the Citizens t regarding privately owned mechanical devices: Environmentd Committee. This committee would air-conditioning, lawn maintenance, power t work with the "Citizens Environment Oversight" washers, saws, etc. I organization ro ensure ongoing identificadon, aftenrion to and acrion on specific environment issues. In addi- I tion to comprehensive environmenral oversight, specific topics that might be of immediate concern for I this City Council appointed committee are:

I Air Pollution . I Implement rechnology ro time lights on Coast Highway and design traffic circulation to mini- I mized congestion and idling.

I . Reduce dwell time and idling of bus and truck I engines. I

vision Lasuna 2o3o Finat Reporr and srraresic ptan I ruur,'r4s$'*lflrllnttnl Rpmh I d.{J*{j I r I . Enforce noisy construction/landscaping activities ' Inform and educate potential residents as part of that take place at inappropriate times of the the real estate purchasing process. I daylnight and on Sundays. Open Space: Laguna Greenbelt I Light Pollution ' Make the public aware that Laguna Laurel parcel Investigate the desirabiliry of lighting control ordi- and 'Area 18" are still not protected. t nances. Research experience of other communities, . Identify connections between exterior greenbelts I 'which have tried to save the night. "Night is a with interior canyons. Right." t . Inventory Ciry lighting. Reduce excess lighting ' Include Laguna Beach in the interconnecting, I to enhance appreciation of the night time envi- countywide, trail system. ronment. Reduced lighting would reduce energy I Form publiciprivate partnerships to preserve and consumption and save the city money. This ' protect open spaces. Compensate landowners for needs to be studied and quantified. I creating open sPace easements as part of entitle- I ' Promote light targeting methods, such as light ment processes. Make entitlement rights collars, downward focused lighting, etc., during economically transferable and available for third T the design phase of any new construction. party consolidation. I Views ' Resolve open space user conflicts where hikers, Living in Laguna is like going to a concert, If per- bikers, horses, dogs, and other domestic animals I

..,. :. . sons in the front rows stand up, then everybody has are allowed. til t ..,. I to stand to see the show. That additional level can Develop plans for watercourse restoration to block the uphill neighbor's view. Inappropriate vege- ' I .::l l.::. :' include erosion control utilizing retention basins. tation has the same effect. View protection from I hillside homes is a serious qualiry of life issue as well ' Encourage natural streambed restoration/fiIffa- value implications. It is as having significant properry tion system to clean as water flows. I important that future generations have access to the . interpretive value natural views afforded by Laguna topography. Enhance the recreational and I and access to the Ciry's oPen sPace. . Define the balance between competing issues I and interests. SFd3: Public Education I so that . an enforceable process to deal with To create awareness of environmental issues Establish T individuals become responsible for their own Per- comolaints. I I I I

T I t

zo3o Final Report and Strategic Plan t 4r Lruun*$k* Vision Ldguna I I I I sonal acrions and voluntarily modify behavior is a and actions related to the environmental health of I fundamental goal of public and private education. Laguna Beach. As most of the goals outlined by the Coordinate the activities of all environmental groups Vision Planning process referring to the environmenr I to mount a sysrematic and aggressive public educa- can be traced back to existing elements of the I tion campaign to make citizens and businesses alike General Plan, a "watch-dog" group is clearly needed become aware of the costs of pollution and the vital to encourage city management to enforce existing t role they can play in the restoring and prorecring rhe codes, Iaws, etc. This group would be formed to edu- cityt natural environment. Public behavior can be cate, advocate, coordinate, and collaborate in the I changed through education campaigns that clearly name of preserving and protecting our environment, I list the cost and dangers of certain acions and the and, ifnecessary, litigate for the purpose ofenforcing benefits of changing those behaviors. To be most existing laws. t effective, such campaigns should be coordinated so This group would parrner with ghe Ciry and other that easy to read messages are succinct and not con- I Iocal and regional environmental groups ro ensure flicting, comprehensive, so that no topics or target continual investigation, study, oversight, and enforce- I audiences are omitted. Coordinating education acdv- ment of existing and new codes and policies that ities might be a specific directive of a citizens relate to the environment. \fork would include I environmental oversight group. A ciry employee drafting of ordinances and identifying funding for working in the new Environment Staff would act as I enforcement personnel. Through one resource to help coordinate public education the Vision Laguna process, a number of projects were identified that I working with existing environmental groups to in actualiry are already develop materials for widespread distribution. occurring or were implemented I actions within various General Plan elements. Examples of specific public education programs are Eil envisioned to include: I controlling urban runoff, A "Citizens Environmental Oversight" commirree inter-tidal zone appreciation pamphlers, new packag- is recommended to insure the timely review, I ing rules for businesses (no styrofoam or plastic implementation and enforcemenr of such 'on-the- bags), proper disposal of domestic I grease, city-wide books' projects. This group could be composed of prohibition against the retail sale of items from citizen volunteers from any number of existing I marine animals (shells), provision of outdoor ciga- I retre urns, voluntary installation ofgrease traps by I restaurants, sewer rooting, crud catchers, etc. Incentive oriented public education should be sup- I ported by enforcemenr. CirF staff positions created to protect the environment would have police powers I (EN5). It is the intent that the enforcement of envi- I ronmental laws and regulations would be partially I funded by fees and fines as well as granrs. FIS4: Gitizens Environmental Ouersight; t Formation of an Environrnental I Action Gommittee lllon-profit Establish a group that would be responsible for over- I seeing the direction and implemenration of policies I I Laguna Report Strdtegic I I I I environmental groups: Canyon Conservancy, Ocean The City should dedicate adequate staff positions to Laguna, Maine Safery Clean \fater Now, Save the environment concerns and issues. The creation of I Sea Lion, Laguna Surfrider, et al. environmental staff positions has the potential to help the community achieve many important action I Specific actions for this group to initiate would be to programs and items identified during the Vision recommend to the Ciry that it enforce marine preser- I Process. It is critical for senior environmental staff to vation regulations and hire a full-time Marine Safety have police enforcement powers and adequate I Officer with enforcement powers. Enforce pollution administrative assistance. These professionals could violation laws, create a fast track complaint process, I begin to address many issues and items Presendy set write warnings, and impose fines for violation of pol- forth in the General Plan. A description of possible I lution/environmental laws. activities for these new environmental staff personnel I Resolve that the Ciry of Laguna Beach will become and support positions follows. more progressively and aggressively involved with ' Review methods and processes to include envi- I surrounding communities in order to deal with the ronmental concerns as they may pertain to all undesirable impacts of regional growth on Laguna. I activities of Ciry Public \7orks (sewers, et al) and "It is not so much as what we are doing to ourselves Community Development. Coordinate environ- I as much as what others are doing to us by land, sea, concerns throughout Ciry government mental 1 and air". The Citizens Environmental Oversight and I departments and activities. newly dedicated Ciry environment staff would be t expected to be aware ofproposed activities and stay ' Coordinate with the police department to abreast of ongoing issues in other communities and enforce laws and ordinances pertaining to the I EN the counry at large. It would report to the commu- environment. The City of Laguna Beach must be niry and to the City Council and recommend plan(s) willing and be prepared to litigate with sur- t of action. Such external vigilance might include rounding communities to Protect our I urban runoff, traffic, airport, offshore oil drilling, air environment. pollution, noise and light pollution, and ocean water I . Actively work to preserve and expand the green qualiry. belt. It would enforce 'use ordinances' for the I This group would continually search for grants and greenbelt's responsible use and Protection and I secure funds from existing or new revenue streams environmental staffwould work closely with (NPDES, DAMP), coordinate outreach to other greenbelt organizations and authorities. I communities for public speaking engagements and . Environmental responsibiliry includes public presentations before other city councils. I safery. Staffwould work with the citizens "Public Safery and Protection Committee" (EN7) to I ffiW5; Gity of Laguna Beachl help coordinate communiry disaster preparedness T Environment Stafl Personnel and plan contingencies with the fire department The future of the Laguna environment is a combina- and other emergency response teams. t tion of political will and management acumen. Management of the City with a prioriry for environ- . Environmental personnel would work with the I mental concerns is critical for the future of our Department of Community Development to I communiry. promote environmentally sustainable building and development patterns. These professionals I I

Vision Laguna zo3o Final Report dnd Strategic Plan LaUuna$ I 4l Sxo I I t

I could help to create an 'urban interface building . In conjunction with enforcement, Ciry staff I code'which provides for topographic con- could help promote environmental public educa- strained emergency access, fire safery and slide tion programs created by citizen non-profit I awareness for hillside neighborhoods. organizations or other groups and individuals prove n worthy of ciry resource supporr. I . They would monitor all construction in progress I throughout the city and enforce regulations per- taining to construction. SN6: EnuironmentalGapitallmprovement I Projects ' The Environment Staffwould be concerned with To better preserve and protect our natural environ- I the environmental impacts of public infrastruc- ment, the city must engage in a number of capital tures, e.g., water reservoirs, parking srructures, improvement projects. It must insure the timely I telecommunications, microwave towers, etc. research and implementation of such capital improvement projects as erosion control, storm drain I . These individuals would cooperate with other "solids retention devices," and modernization and gov€rnment entities and/or agencies to monitor I continual maintenance of wastewater collection and air pollution, sources of air pollution, and initi- treatment. I ate local remedial action and enforcement as I necessary. Erosion Control . Employ erosion control devices and techniques . Staff would work to develop a comprehensive I (i.e. retention basins, srream restoration, use'of program to address the issue of loca.l light pollu- erosion inhibiting plants, etc.) to help control tion, night-time illumination and public safery t run-off and velocity. I and energy conservation. Such conservation may E[ be of substantial financial savings to the Ciry. . Install and maintain crud catchers in storm 'l::,. ,::: drains and generally utilize state of the art crud I . The environmenr staffwould ensure that recy- disposal methods. t cling programs are state of the art and apply to both ciry and beaches, and see to it that refuse is Sewers I collected during weekends, high tourist season, Create and preventively maintain a state-of-the-art t and special events-scheduling to consider the sewage sysrem. tide calendar and collect debris before high tide. . Provide the public with better information on I They might require installation of trash contain- the state of ciry sewers. ers outside restaurants and bars to reduce . Evaluate the cost/benefits of contracting manage- I cigarette butts in catch basin debris and would ment of the sewer system to private firms. t enforce biodegradable container programs for stores and restaurants. . I Require grease traps for all restaurants. . City staff dedicated to environmental issues Acquire portable generarors as back-up prorec- could help coordinate sustainable I environmental tion for sewage system during electrical failures. I practices with business, hotels, restaurants, and individual residents, etc., utilizing appropriate Include 'rooting'of private property sewer later- I enforcement. als as part ofrequired residential properry maintenance during the real estate transfer I process, e.g., termire tenting. I I Strategic I I r I K5t€7: Formation of Gity Appointed Public , Develop methods to capture 'toxic soup' after Safety and Protection Gommittee fires and other substances entering sewers. I Create a standing "Public Safety and Protection , Determine the structural fuel loads of neighbor- Committee" as one of the regular citizens commit- I hoods and upgrade protective infrastructures as tees appointed by the City Council. Although the necessary. I safery element is an adopted component of the General Plan, a number of action items have not ' Continue fuel modification practices (i.e., trim- I been implemented. ming landscape around homes and ciry open I spaces). Evaluate the effectiveness of the ihillside This committee would assist in development and clearing' goats on an economic cost and environ- I implementation of General Plan action items and mental basis. would oversee management so that the City complies I with its own codes. It would also recommend actions . Calculate benefits and risks of prescribed burns I to the Ciry Council to support enforcement or to within ciry limits when using foams and gels. create new code where appropriate needs are identi- . part- I fied. General assignments for this committee Encourage the formation of public/private recommended by deliberations during the Vision nerships to enhance public safery' I are as follows: process . Evaluate the feasibiliry of privatization of public I as fire and police. . Ensure adequate and up-to-date police protec- services such t by providing continuing education and tion ' Agenry Coordination: Improve and enhance the training for police officers and utilizing state of Ciryt Emergency Response Team (comprised of t the art technology, equipment, and practices. fl\l police, fire, and marine safery participants) with l-,,1' I equipment, and pay. Local Conduct a comprehensive reevaluation of our adequate training, people is required. emergency preparedness and response capabili- housing for these I des. Meet or exceed insurance company ' Re-evaluate building codes and development I standards for specific neighborhoods and the standards to improve structure safery. communiry. I

Inventory the progress of required earthquake I retrofits. I IdentiS''hazardareas' within the ciry, including T areas of potential flooding, landslides, fires, and tsunamis. I Ensure up-to-date fire protection including con- I tinuing education and training for fire department personnel and utilize state of the art I technology, equipment, and practices. t Increase inspections and enforce fire prevention I oolicies. I I

Laguna zo3o Final Reporl and Strategic Plan I 44 tauutt$g$* Vision I I I I . Before issuing building permits, require coordi- There is often an unstated assumption that local I nation among all municipal services including businesses are 'against' or 'indifferent' ro rhe environ- the environment staff. ment and qualiry of life issues, and so, individuals, t local government, and local businesses somerimes . Require new consrruction or major remodel work at cross-purposes. This project is predicated on t coordination with fire department to ensure ade- the belief that this assumprion is untrue. There is quate water pressure in case of fire. I considerable evidence that local businesses, local gov- I ' Require that buildings be broughr up to code ernment, and the communiry can 'partner' on many upon sale prior to occupancy far-reaching, environmentally sustainable, projects- I 'Work with businesses providing additional funding sources . with the City's historical committee to that otherwise would not be available . t provide practical programs to mitigate the safery of Lagunat historical buildings t UISION LAGUIUA . Adopt the 'urban interface building code': a ENUTBOIUMEIUTAL RESPOIUSIBILITY I building code that provides for special situations List of Priorities such as emergency access in topographically con- I 1) Public Education/Enforcement ffiW3 strained areas. I 2l Capital lmprovement & Maintenance/ . Reexamine and update the Ciry Safety Elemenr Sewers 9ru6 I of the General Plan every three years.

3) "Ocean Laguna" Non-Profit ffiru1 I . Educate the public on steps it can take ro pre- I pare for and minimize the impact of natural 4l City Environmental Staff/Enforcement ffiru5 fl\ disasters. Encourage the public ro creare neigh- 5) Environmentat Citizens Committee/ I borhood safery plans (Lockwood Grid) and Planning Kru2 I encourage self-protection vs. 9l 1. 6) Public Safety Committee/Planning sH7 I ffiF€8: Public/Private Pailnerships to Promote Environmental Sustainability 7l Environmental Action Committee/ I Develop a Liaison program that links community Oversight ffiftI4 of Life Issues I Qualiry and Goals to business activi- 8) Public/Private Partnerships €f*8 ties. The program would be facilitated by the Ciry I (either through the environment staff (EN5), Citizens Environment Committee (EN4), or some t other group). Members of the Chamber of t Commerce, Laguna Business Club, and other inter- Environmental Responsibility ested citizens and individuals would be formal Strategy Group Team Leaders I participants in the program direction. The program Faci litators : Kathleen Blackburn, Melissa O'Neal would define specific projects ro promore sustainable I Recorder: Peggie Thomas business practices. An example of a successful project 'Walker Steering Committee Liaison: Reed t of this type is rhe Canyon Merchant arrangemenr StaffLiaison'Steve May I implemented by a local conservation group and t downtown merchants. t Strategic I I I I I I &r{n mmd tulturn I Strategy Team Action Plan I I We will be known As A comrnunity of artists I and a home for the arts and cultural programming. I

a collection of programs and venues GOALS enable diverse I critical to promote and educate communiry partici- . Enhance and promote the City's cultural pation in the arts. I identiry as a home for all the arts. I . Preserve, enhance, and encourage Laguna By continuing to integrate and recognize the arts in Beacht vitaliry as a communiry of artists. all aspects of the community, we will encourage and I . Nourish Laguna Beacht cultural facilities and provide sustenance to the communiry in a way that cultural programming. allows its values to flourish. I . Integration and recognition ofthe arts in all Based on these overall goals for Arts and Culture in I aspects of the communiry. Laguna, three major categories emerged to guide the I project recommendations: Funding for the Arts, utsroil Access to Places and Spaces, Support for Programs t and People. Laguna Beach has a rich artistic heritage. In 1914, I the Laguna Beach Ciry Council made a conscious decision that the city would be an art colony, with a PROJEGT PROPOSALS I distinct identiry from Newport Beach with its boat- &Gl: Funding for the Arts t ing and Huntington Beach with its oil wells. As A multi-phased effort is required to meet the funding stakeholders in preserving and nurturing this her- T needs for the arts. The completion of an economic itage, the Arts and Culture group established impact report is a first step to the development of fundamental operating principles to guide its collab- I funding and promotional programs and acdvities. orative work efforts. Public relations campaigns and marketing initiatives I It is important to the group that the Ciry's cultural will be key components of the funding program. I identity encompass all art forms, including but not As part of that effort, ways to encourage, suPPort' limited to film, visual, performing, media, and litera- T attend public performances of artistic events in the ture. tVhile preservation is important, so too is community will be identified. t enhancing and encouraging Laguna Beach's vitaliry as a communiry of artists. Support from the Ciry' pri- This effort will include leveraging known funding I vate/public partnerships as well as the community to sources while also seeking out corporate entities and promote and fund the arts is essential' Funding will investors. The role of Visitort Bureau should be I I

Ldgund zo3o Final Report and Strategic Pldn I 4o hsuna$$ko Vision I I I i, expanded to include a Tourist Information Bureau to d&&1b: Fundraising Public I specifically promore the arts through funds, person- Relations/Marketing Gampaign nel and materials as needed. Funding needs may also Develop fund-raising program including public I be met through the public sources such as the Ciry relations campaign, and marketing ro encourage, I or other Regional groups or through private sources support, attend public performances of artistic events through the creation of a non-governmental arts and in the community I culture organization (NGACO) for the purpose of Time Frame: Short (0-2 yr.) I arts funding. Immediate acrions will include estab- lishing a dedicated fund allocation for the arts from Lead Responsibility/Principal Partners: Visitort I other Ciry communiry assistance funds. In addition, Bureau, Ciry futs Coordinator, Arts and Culture I public/private partnerships will be encouraged to Vision Committee engage in funding for sponsorship of such things as Potential I Art \7alk, Forest Lane project, Artisrs'Theater, Resources: Chamber'of Commerce. Artful I dumpster decoration. Conversation, Visitort Bureau, CADA Time Frame: These urgenr and immediate items ,&*lc: Leverage Known Funding Sources need to be addressed t in the short term, in some to Deuelop lUew Funding instances continuing over time, with updates and I Utilize known sources of funding; attracr corporate replenishment of sources and sponsors. entities and investors

I Lead Responsibility: Arts Commission, Ciry Arts Time Frame: Short/Medium (0-5 yr.) I Coordinator, Arts and Culture Vision Committee. City Council, Visitort Bureau Lead Responsibility/Principal Partners: I Artful Conversation, Ciry futs Coordinator (for Potential Partners: Chamber of Commerce, The public sources), Arts and Culture Vision Committee I City of Laguna General Fund, CADA, Artful I Conversation, Public/Private Grants Potential Resources: . Ciry's General Fund . I AGla: Economic lmpact Report Municipal Revenue Bonds or Certificates of Participation Coordinate collection of work done to date and I . Percentage of hotel (bed) tax, 7-2o/o I complete an economic impact report t Time Frame: Short (0-2 yrs) Lead Responsibility/Principal Partners: Ciry Arts I Coordinator, Artful Conversation I Potential Resources: Visitort Bureau, Chamber of I Commerce I

I The Old Coast Boad I Willian Wendt. 1916 I I Vision Laguna zo3o Final Report and Strategic plan I ru,4roko I .lI

. Percentage of development fees t[Glf: Establish Dedicated Fund Allocation . Percentage of capital improvement projects for for the Arts from all other GitY I public art within project area Gornmunity Assistance Funds I . Percentage ofparking revenue Time Frame: Short (0-2 yr.) . Voluntary arts subscriptions through water I billing Lead Responsibility/Principal Partners: . Special cultural assessment districts, sales tax City Council I increment districts or ciry-wide tax district I . Seat/ticket or other entertainment taxes AGI 9: Public/Private Partnerships Encourage Public/Private Partnerships such as: I A*ld: Expand Tourist Information Bureau to . Art'Walk Promote Arts I . Forest Lane project Expand role of Visitor's Bureau to include aTourist . Artists'Theater I Information Bureau to specifically promote the arts ' Village Entrance project through funds, personnel, and materials as needed. I . Artist Live/tWork units Time Frame: Short/Medium (0-5 yr.) ' Explore viabiliry of "creative zone" I . Dumpster decoration Lead Responsibility/Principal Partners: I Visitort Bureau, City Arts Coordinator Arts and Time Frame: Ongoing Culture Vision Committee, Arts Commission I Lead Responsibility/Principal Partners: Arts Commission, NGACO, CADA I *lh€l e: Greate a lllon-Governmental Arts & Gulture Organization IIUGAGOI Potential Resources: Public/Private Funding, \faste I for the Purpose of Arts Funding Management I Time Frame: Short/Medium (0-5 yr.) &G2: Access to Places and SPaces I Lead Responsibility/Principal Partners: A place to call home. A prioriry is to establish a I Arts Commission Community Arts Center to provide a focal point for the communiry including arts classrooms, gallery I space and rehearsal space. I It is also important to suPPort and nurture our artist community through the creation of affordable I live/work facilities in Laguna Beach for artists' as I well as through programs to address/revise residential zoning to support artist home-based business. I

'W'e need to preserve the rich arts heritage of Laguna I through the retention of local cultural institutions by I encouraging local groups to re-examine their own bylaws to ensure their continued residency in I Laguna. Preservation activities should also include t I

Vision Laguna 2o3o Final Report and Strategic Plan t 48 Lusuna$Sk* I I I I

I The Path Less Traveled I Cynthia Britain,2000

I Lead Responsibility: futs Commission, Ciry Arts I Coordinator, Arts and Culture Vision Cornmittee, I Ciry Council, Planning Commission Potential Partners: IAM, CADA, Art Inrlit.r,., t CAP, NoSquare Theatre, Art Festivds, LB School I District, Public/Private Funding and Grants identification and expansion of arts districts such as I CADA into other areas of the Ciry. &*2a: Retention of Local Gultural Institutions Encourage local groups to re-examine their own by- There should be focus I on rhe utilization of publicly laws to insure their continued residency in' Laguna I andl or privately-owned property through initiatives which encourage use of commercial properties for Time Frame: Short (0-2 yr.) artlcultural purposes, i.e. development of projects to I Lead Responsibility/Principal Partners: lAM, rehabilitate the downtown commercial theater into a FOA/POM, Art Institure I publicly-owned community rheater, installation of more public aft throughout the Ciry. Development I 39.*2b: Public/Private Space for Art/ of plans for greater communiry access should be Gultural Purposes I encouraged and include (but not limited to): Artists' Utilization of publicly and/or privately-owned prop- Theater, Forum Theater, Festival Grounds, Laguna I erty and institutions such as: Playhouse, Irvine Bowl, Sawdust grounds, LAM, r Art-A-Fair. In addition, new venues, such as a Forest ' Encourage use of commercial properties for Avenue Promenade or Village Enrrance, should be artlcultural purposes t developed or expanded for performances, art dis- . Rehabilirate the downtown commercial theater I plays, etc. into a publicly-owned communiry theater . Install more public arr throughout the Ciry Finally, from the Arts and Culrure group perspecive I . Encourage development of plans for greater there is a desperate need for crearion ofadequate communiry access including but not limited to I parking for year round arts events. This crossover Artists' Theatet Forum Theater, Festival project needs to be addressed within the overall Grounds, Laguna Playhouse, Irvine Bowl, I Vision Laguna themes. I Sawdust Grounds, LAM. Art-A-Fair Time Frame: These are needs to be addressed in the Time (0-5 I short to medium rerm in order to begin plans to Frame: ShortiMedium yr.) transform these concepts into tangible results. In Lead Responsibility/Principal Partners: Arts I some insrances, these projects will occur in phases, Commission, CAB No Square Theatre, Art Festivals, over time with continued input from the commu- I Art Institute, LAM, Laguna Beach Unified School niry. I District (LBUSD) I t Strdtegic I rt 4g I I I Potential Resources: Counry, State, and Federal Lead Responsibility/Principal Partners: Arts grants Commissions, Planning Commission, Arts and I Culture Vision Committee I *&.*2c: Expand Performance Uenues Expand venues for performances, art displays, i.e. AG2f: Gommunity Arts Genter I Forest Avenue, Village Entrance. Establish a community arts centet which would include arts classrooms, gallery space and rehearsal I 'Time Frame: Long (+5 yr.) sPace. I Lead Responsibility/Principal Partners: Planning fime Frame: Short/Medium (0-5 yr.) T Commission, Arts and Culture Vision Committee

LeadResponsibility/PrincipalPartners: l Potential Resources: Public/Private Funding I Planning Commission, Ciry Council I &*2d= Aftordable Live/Work Facility Potential Resources: See AClc Create an affordable live/work faciliry in Laguna I Beach for artists via: AG2g: Parking for Arts Events I Create adequate parking for year round arts events. . City support through reduced fees & processes I . Address/revise residential zoning to suPport 'l'ime Frame: Short (0-2 yr.) artist home-based business. t Lead Responsibility/Principal Partners: Ciry Vision Time Frame: Long (+5 yr.) Mobility Committee I

Lead Responsibility/Principal Partners: Planning Potential Resources: Public/Private Funding, I Commission, Arts and Culture Vision Committee CalThans I Potential Resources: Public/Private Funding AC3: Suppott for Programs and People I In 1996, the Ciry of Laguna Beach Communiry AG2e: Afts Districts Cultural Arts Plan was created and published. This I Identify and expand arts districts such as CADA into plan must be maintained as a living document, I other areas of the Ciry. updated regularly and implemented to serve the Time Frame: Long (+5 yr.) community. I

There is a fundamental need to Promote community I education and participation in the arts. This will be I accomplished through cohesive and comprehensive cultural programming and communication. Local I groups and institutions should be engaged to assist in the education of the public on the importance of the I arts. At the same time local businesses will be I encouraged to participate in arts planning and pro- motion. This will also include projects to create I I I

of Laquna Beach 50 Lusun*Wk* Vision Framework lor the Future I t I I year-round, communiry-wide art and cultural activi- NGACO, City Council, City of Laguna Beach, t ties and events in both public and private spaces. Director of Community Services I Another prioriry will be the development of compre- Potential Partners: LAM, CADA, Art Institute, hensive arts education programs in our schools at CAP, NoSquare Theatre, Art Festivals, LBUSD, t all levels, K-12, as well as encouraging more artisrs to School Power, PTA, AII local arts organizations, l, participate in schools and communiry education Public/Private Funding and Grants through initiatives such as artist mentor programs.

t i&€3ar Gultural Arts Plan Update i The Ciry of Laguna Beach also needs to embrace and Recreate/update and continue to implement the I promote arts integration into the City's strategic Cultural Arts Plan. I planning. This, along with the creation of a City Arts Department reporring directly to Ciry Manager, are 'f ime Frame: Short (0-2 yr.) l I important project priorities. Lead Responsibility/Principal Partners: t Outreach to regional, national & international art Arts Commission organizations ro create more formal relationships I also emerged as a key item. Other related items d&{33b: Gommunity Arts Education include development I and sponsorship of Artist-in, and Participation Residence programs and identification of Promote and educate communiry participation in the opportunities ro showcase regional arrists and groups. I arts. Address need for cohesive and comprehensive t The Laguna Beach culture is unique. A Cultural cultural programming and communication. Center in Laguna should be created to foster addi- Create/update communiry calendar and establish I tional intellectual and emotional elements to the process for its coordination and review. communiry as a laboratory for the heart, mind, I and fime Frame: Ongoing spirit. The Cultural Center would be a non-profit I corporation housed in a complex that provides space Lead Responsibility/Principal Partners: City Arts I to explore fine arrs, humanities, and social and physi- Coordinator cal sciences. The Cultural Cenrer could be a place I that reaffirms, enriches, encourages, nurtures and preserves the cultural values that define Laguna I Beach.

'l'ime I Frame: These are a mixed set of needs, some I immediate to serve as a springboard for next sreps and others short term to medium term. In some I instances, these projects will occur in phases, over t time with continued input from the communiry while some are long-term projects, which require fur- t ther planning.

I Lead Responsibility: Arts Commission, Ciry Arts t Coordinator, Arrs and Culture Vision Committee, I

Vision Framework the Future Lagund I of Beach Laguna.[pqh*-" I - "da.F#rj I -

&*3c: Educate the Public on the lmportance J&G3l: Promote Arts Integration into the I of the Arts Gity's Strategic Planning I Time Frame: Ongoing Time Frame: Short (0-2 yr.) I Lead Responsibility/Principal Partners: LAM, Art Lead Responsibility/Principal Partners: Director of I Institute, Laguna Playhouse, Art Festivals Communiry Services I &C3d: Greate Year-round, Gommunity-wide ftG39: Showcase Local Ailists and Groups I Arts and Gultural Activities and Euents Provide opportunities to showcase local artists and in Both Public and Private Spaces groups i.e. Senior Art Exhibits I Encourage/support/participate/attend public per- fime Frame: Ongoing t formances of artistic events in the community. Lead Responsibility/Principal Partners: Arts I Time Frame: Ongoing Commission, Local Galleries, lAM, LOCA, Craft I Lead Responsibility/Principal Partners: Arts Guild, Art Institute, LBUSD Commission, LOCA, CAB LAM, Chamber of I Potential Resources: Public/Private Funding Commerce I Potential Resources: Chamber of Commerce &*3h: Gity Arts Departrnent I Create Ciry Arts Department reporting direcdy to &*3e: Outreach to Regional, llational, the Ciry Manager. I and International Arts Organizations Time Frame: Short (0-2 yr.) Create more formal relationships with regional, I national and international art organizations, i.e. Lead Responsibility/Principal Partners: Ciry I Artist in Residence program. Council I Time Frame: Long (+5 yr.) &G3i: Arts Education Programs T Lead Responsibility/Principal Partners: NCACO in Local Schools Comprehensive arts education programs at all levels, I Potential Resources: Public/Private Funding K through 12 I 'l'ime Frame: Long (+5 yr.) I Lead Responsibility/Principal Partners: LBUSD I Potential Resources: SchoolPower, PTA, Public I Funds I S,*3j: Artist Participation in Schools and I Gommunity Education Encourage more artists to particiPate in schools and I communiry education. Establish artist mentor Pro- I grams. I

for the Fulure of Laguna Beach 52 Lagunil*$h"* Vision Framework I I t I

I Time Frame: I Ongoing 1lme Frame: Long (5-30 yr.) Lead Responsibility/Principal Partners: All local arts Lead Responsibility/Principal Partners: NGACO, I organizations Arts and Culture Vision Committee I Potential Resources: Private Grants

I &*3k: Business in the Arts I Encourage participation from business in arts in both Arts and Culture t planning and promotion. Strategy Group Team Members Time Frame: Short (0-2 yr.) Facilitators: Sue Hendrickson, Vera Martinez I Reco rder : Scott \Tinterstein Lead Responsibility/Principal Partners: Chamber of Steering Committee Liaison: Joan Corman Bloch, t Commerce, Visitort Bureau, Arts Commission Suzanne Esko I Staff Liaison' Sian Poeschl &*31: Gultural Genter in Laguna I Potential projectiprogram to creare a Cultural Center I in Laguna, similar to the Aspen Institute or orhers, to function as a world class venue for conference I center, think tank, educational, performance, and I such activities. I I ...Make no smallplans; thq, haue no magic to stir the blood." I I I I I I t t I I I I I Framework t i r t I I

Lnmnmmin $untnl ffiffihilitvt I t ,Strategy Team Action Plan I I We will ensure that our business community is healthy and dynamic and built I upon the aesthetic cltarm, historic character and naturalfeatures of Laguna Beach. I

Projects were chosen that not only help business I (O.E.D.); but those that help to preserve, what Maintain the aesthetic character and spirit of Laguna is (Design Characteristics and Uses I Laguna Beach. Guidelines); and serve both residents and business I Maintain and promote an intimate, vibrant (Thaffic and Parking). There was also a very strong year round resident serving pedestrian friendly voice of consensus that the implementation of the I downtown and peripheral commercial arca. Vision Project, with Full Ciry Support, is vital for I creating a vibrant future for Laguna Beach. Develop and maintain innovative solutions I for parking, pedestrian mobiliry and traffic, PROJEGT PROPOSALS for both residents and visitors. I €&l: Design Gharacteristics for Fiue (51 Encourage low impact and environmentally Gommercial Areas of Laguna Beach I responsible commercial and light industrial Determine the specific design characteristics for the development. I five commercial areas of Laguna Beach, and establish and publish Design Guidelines for buildings, signage I ursroil and landscaping. I The Economic Sustainabiliry team feels that Preserv- Project Rationale: Aesthetic charm and historical ing the aesthetic character and charm and improving I character make Laguna Beach a magnet for visitors the qualiry of the natural and built environment are and residents alike. The unique character of Laguna I important keys to preserving and improving long- Beach underlies its economic sustainabiliry. term economic sustainabiliry. It was noted that ! business falls off sharply when the ocean qualiry pro- I hibits water activities. And, most everyone felt that, "we dont want to be a clone of what many other T beach towns have turned into." The consensus was, that both residents and visitors alike want a unique t Laguna Beach with a warm Old \forld "Village" feel' I The most important consensus project is the creation of the Office of Economic Development (O.E.D.). I t

Vision Laguna 2o3o Final Report dnd Strategic Plan I b4 tauutta$E$o I I + I 'l'ime Frame 2 -3 years

I Lead I Responsibility: Ciry and ad hoc committees Principal Partners: Businesses and residents in each I area I Potential Resources: Existing Guidelines of Laguna Beach and other cities, Architectural Guild, Heritage t commitree, Beautification committee, Chamber of I Commerce, Interested commercial groups

I EG2: Uses for Fiye Gommercial Areas do they want? Idend$' revenue streams current and Create a list of periodically t desired commercial use projected. characteristics and uses. Study the possibiliry of I allowing appropriate mixed use zoning in residential TimeFrame:l-2years areas for small resident serving commercial enter- Lead Responsibility: Ciry Chamber, and Visitors t prises ("European village" model; No "Circle K" Bureau I sryles). Study ideas for incentives for historic charac- ter preservation (e.g. allowing rwo stories downtown Principal Partners: Local businesses and professionals t if historic character is preserved). This project could Potential Resources: Other destination resorr com- be done in parallel with project ECl. I munities, consultants, U.C.l., Chapman and other I Project Rationale: A variery of unique commercial academic entities, local communiry uses makes Laguna Beach a magner for residents and t visitors. E&4: Office of Economic Development I TimeFrame:2-3years Establish an Office of Economic Development (O.E.D.) within Ciry Governmenr to work with t Lead Responsibility: City and ad hoc commirtee Visitors Bureau and chamber to promote and main- tain economic sustainabiliry, and act as ombudsman Principal Partners: Businesses and residents in each I for businesses. area I Project Rationale: Assists business to thrive in Potential Resources: Existing Guidelines of Laguna Laguna Beach and implements Market Study, t Beach and other cities, Architectural Guild, Heritage improving present perceived relationship of Ciry and committee, Beautification Committee, Chamber of I businesses Commerce, Interested commercial groups. I 'l'ime Frame: | - 2 years part time (transition), I frG3: Market Research Study 3 - 5 years full time employee Have a study done that analJzes customer needs and Lead Responsibility: Ciry I desires ofboth residents and guests. Principal Partners: Chamber and Visitors Bureau t Project Rationale: This study could provide local merchants with valuable information for use in target Potential Resources: Ciry funding, Grants, r marketing and other I uses. V{ho's shopping and what S.C.O.R.E., volunteer pool I ft 55 r Lt -I I "l FG5: Traflic and Parking E#6: Uisionlmplementation Add additional physical parking in all commercial Establish a Ciry committee to oversee the vision I areas and specifically add significant parking spaces process beginning with the acceptance of the Vision within a reasonable walking distance of downtown commimee report by Council, through the imple- I mentation of projects. ' First, develop underutilized parking T Proiect Rationale: In order to fulfill the Vision, proj- . Max out all existing possible parking spots I , ects MUST BE IMPLEMENTED \NTH CITY . Create an inventory list of private and public SUPPORT. Acts as an oversight committee. I sPors Developing Cirywide consensus on Vision projects is vital. I Include electric charging stations in new spots -l'ime Frame: Upon acceptance by Council I Incentives for zero pollution vehicles, e.g. simi- Iar to handicap spots Lead Responsibility: City I

Lots of small solutions for traffic and parking Principal Partners: Vision committee, business own- I will probably be the answer ers and residents, all media I Bartlett Center option/ Valet drop off option I ' Improving present perceived relationship of I City and businesses Economic Sustainability . I Increasemotorcycle-parkingspots Strategy Group Team Members I There were some dissenters on the parking ' Facilitators: Jane Egly, Chris Prelitz structure idea. Re corder : S iggy Johnson I Steering Committee Liaison: Fred Droz Proiect Rationale: Increasing the physical number of I Staf Liaisou Montgomery parking spaces is essential for long-term sustainability John of businesses in Laguna Beach and will assist in I decreasing traffic in downtown. I TimeFrame:3-Tyears I Lead Responsibility: City I Principal Partners: Business and community I Potential Resources: Current parking studies. I Successful cities that have solved the parking/ traffic problem I I I I t bo huun*$ku Vision Laguna zo3o Final Report and Strategic Plan I I r T l, I I I tntlnrffiffiililffi mr:* ilivlu tn rtinin ntin n I I Strategy Team Action Plan I I We utill help citizens to be better informed about community I ffiirs to foster greater ?articipation and ownership.

I and made recommendations concerning what was I Promote grearer community dialogue, disempowering in the way Laguna governs increase citizen education, and encourage itself. Topping the list here was the challenge of I civic engagement. streamlining public meetings-widely believed to be the greatest impediment to citizen participation I Effectively utilize information technology across the board. Town Meetings and increased use that encourages citizen participation and I of the Internet were major action items along with a fosters communiry participation. recommended structure for a "Sustaining the Vision t Committee." Improve governance models to insure that I they are inclusive and accountable. PROJEGT PROPOSALS I Commit to creative, long-term thinking and continued support to the strategic planning GSI: Town Hall Meetings I process and develop measurable account- Establish a structure for Town Hall Meetings. abiliry standards for regular review. I Proiect Rationale: On issues confronting the com- muniry town hall meetings should be offered at UISTOIT I which time different points of view would be pre- sented, and adequate opportunity for citizens to I The Governance Task Force focused its attention on focus on the issues through small group discussions the question, "How can we increase civic participa- I and/or question and answer sessions. tion in the governance ofLaguna Beach?" I Participarion and ownership go hand in hand. From simply voting in municipal elections to participating I on a city commission, or even attending a commis- I sion or council meeting, the belief is that the more successful we are at getting citizens to participate the I better off our city will be. To this end, we looked at I things that could be done both to better inform citi- zens abour ways ro participate in their governance I and to morivare them to do so. \7e also considered I I I I f I Time Frame: Short I Lead Responsibility: Public Information officer des- ignated by Ciry staff and Communications Task I Force committee. I Measurement/Accountability: Test one kiosk yithin one year (examples can be studied from other com- I munities and venues such as Nixon Library.) t

G&3: Welcome Wagon t

Project Description/Rationale: Create a Program I 'hand- Time Frame: Short geared to new residents that would include a I book with listings of community resources, Lead Responsibility & Principal Partners: The organizations, cultural information, regulatory and I team would have leading initial Governance strategy governance information, communiry history, and I responsibiliry. Invitations would be sent out to each voter registration material. of the other task forces to choose representatives to I this group. The responsibility of this Town Meeting Time Frame: Short Board will be to establish schedules for Town meet- I Lead Responsibility and Principal Partners: Public ings, and produce strategies for evaluating and Information Officer and representatives from I choosing topics for discussion. 'Communiry Character -People Group' Potential Resources: Laguna Beach citizens would I Potential Resources: Various civic interest groups take leadership roles. Space for meetings would be and models from other cities. Expand the 'Laguna at I provided through Ciry resources. a Glance' brochure used by the Vision Proiect. I Measurement/Accountability: \Tithin 30 days after Measurement/Accou ntability: Committee estab- the final approval of the Visioning document, this T lished within 30 days of approval of visioning committee would be established. \Tithin two months document. Investigation and recommendations for I after establishment of the committee, this group will implementation presented to Permanent Vision establish its own rules for procedure. Included within Committee within 9 months. I the established rules will be provisions to guarantee I freedom of expression, open meetings, presentation &S4: Election Process lmprovements of divergent points of view, and the opportuniry for Task Force I all citizens so wishing to be heard. Project Description/Rationale: Form a task force to I &&2: Gommunications Task Force explore election process improvements to facilitate I citizen education and participation and encourage Project Description/Rationale: For those not com- the reduction of campaign expenditures. Possible I puter literate, kiosks provide an easy way to access [.0 improvements to the election process that would be a Ciry and communiry information. Kiosks could be I focus of task force study include the following: placed at locations around the city such as the I Iibrary museum and special events. t

2o3o Final Reporl and Strategic Plan I bB Lusunu{$Sk* Vision Laguna t i I l, . Voter registration: Registration materials to be &S5: Laguna Beach Website I included in 'welcome wagon packet; registrars Project Description/Rationaler The Laguna Beach at public events; places to register noted on website needs vast improvement to serve the needs of I Ciry website. local residents. It should provide information such as t . Election Fair: In a central location, an "elec- Council meeting agendas and timely minutes, I tion fair" should be held prior to each ciry Design Review Board (DRB), Planning and other election. Included will be opportunities to committee meeting information. Include links for I meet rhe candidates, explore candidate's posi- Recreation department and community groups such I tions on issues, and give opportunity for voter as Chamber of Commerce, North Laguna registration. Association, South Laguna and so forth. Make avail- I able email addresses for Ciry Council members and . Internet Election Forums: Candidate profiles other commission members on site. E,Forums and positions on issues, chat rooms with can- I should be investigated. didates, email access. Campaign finance t disclosure and prominent display of candidates Tme Frame: Short I that have and have not agreed to volunrary Lead Respo nsib i I ity: Public Information/Technology spending Iimim. t Officer and qualified volunteers from the Vision . Encourage voluntary spending limits and use Community I media to inform the public. Potential Resources: Telecommunications I . Enforce campaign finance ordinance. Committee; Models from other cities.

I fime Frame: short (June 2002). GG6: Alternative Goyernance Models I Lead Responsibility and Principal Partners: Citizen Task Force Volunteers appointed by the Governance Thsk Force, I Project Description/Rationale: Registrar of Voters, Public Information Officer, Town Form a task force to explore alternative governance models. Consider Ciry I Meeting Board, Civic groups such as the League of 'Women Vorers. Council election by District; run-off election I berween top candidates. Potential Resources: Ciry Clerk, citizen volunteers Time Frame: Medium I for set-up and registering vorers. Space provided by I City. I Measurement/ Accountability: Campaign spending by candidates and independent expenditures will be I reduced by November 2002. Fewer candidate forums will be held. Registration will increase by 5o/o each I election period. The percentage of citizens voting will I increase by 5o/o per election for similar elections. By Nov. 2002, all candidates will abide by voluntary I spending limits. Use of Internet Forum increases I every election cycle. I

I Vision Lasuna 2o3o Finar Reporr and Srraregic ptan lAnffna Bnmh Luuurrut'l*r{il.-1 far rdLJ {tf I 4,J r : I Lead Responsibility and Principal Partners: Citizen Potential Resources: Members of Thsk Force Vision volunteers appointed by the Governance Task Force Committee, Advisors, Ciry Staff Liaison, Aspen I 'W'omen and the League of Voters Institute, and other cities engaged in the same process I Potential Resources: League of \fomen Voters, City Attorney Measurement/Accountability:'Within 30 days after I the adoption of the Vision Document, the perma- Measurement/Accou ntability: Recommendations t nent Visioning Thsk Force will be established made to Vision Sustaining Committee by June 2003 I

G07: PermanentUisioning Gommittee t

Proiect Description/Rationale: To insure long-term I sustainabiliry of the Visioning Process, a permanent Governance and Givic Participation I task force will be established. The task force will be Strategy Group Team Leaders made up of members selected from each of the Facilitators: Michelle Blair, Dale O'Neal I Visioning Thsk Forces. Re c o rder : Margo Morganlander I Time Frame: very short Steering Committee Liaison: Neil Fitzpatrick Staff Liaison: Terry Brandt I Lead Responsibility/Principal Partners: Each strat- egy team selects rwo members to serve on the I Permanent Visioning Committee. This group will I establish criteria for selection of members that will provide for both stability and continuity I I T *This is what demonacy is all about: bringing diuerse I community members tTgether to creAte A uision." I o n I Kor rl N, Vsion Laguna's Town Hall Forum, January 5, 2001 - J I I I I iit,,', I ;,.]:L-,.,;;: a,l:lirr'ii-f, I $ii I il:JrJr:' !a.'..,.' I 1;:' :li"' I

Laguna zo3o Final Report and Strategic Plan I no huun$!$ko Vision I I t I I I t Vllhnt ffinmrnrns tn ffin iln nn T Planning f or lmplementation: A Shared.Process I I

I The final phase of Vision Laguna 2030 is implemen- Duties of the Vision lmplementation Committee tation. A thoughtful implementation plan will ensure I . Establish a smooth transition from strategic planning to priorities and schedules to imple- ment the goals of the Vision Laguna 2030 I action. Successful implementation will require an Strategy Teams. active, committed partnership shared by the City I Council, staff, and communiry. To make this part- . Review annually appropriate city staff reports nership a realiry will necessitate committed action I as well as comments and reports from rhe pri- from all three groups to achieve the following: I vate sector to assess progress towards implementing strategy goals. . The Ciry Council and Ciry Staff must weave I the Vision Laguna Final Report into the Ciryt . Provide the City Council and the communiry planning process. t with an annual written report of this assess- . ment along with any recommendations for The residents of Laguna Beach must partici- , I updating the pate in public and private sector initiatives that strategic plan. assist in accomplishing the I goals and projects . Disseminate its annual report by publishing it recommended by the communiqy strategic on the Ciry web site and in other appropriate I planning groups. I places. Uision lmplementation Comnittee Additionally, the Vision Steering Committee recom- mends the I To institutionalize this partnership, the Vision following actions: I Laguna Steering Committee recommends that the Public Sector City Council establish a Vision Implementation I Committee to review progress in implementing the Additional City Council Actions: . , Strategic Plan. The composition of this committee Direct the Planning Commission to review the should include members of key ciry committees and General Plan and the Municipal Code in view r commissions, members of the Ciry Council and rep- of the vision document and make appropriate resentarives of the public to be appointed by the City recommendations to the Ciry Council. I Council. The City Council should appoint the Laguna Morning painted by Director of Community Planning as staffliaison. I Gwen Pentecost, aftist and vision forun speaker, following I her presentation to the Laguna I Beach connunity. I Vision Framework for the Future of Laguna Beach I Iqu$Ubo T T . r Direct staff to address strategic plan recom- Establish a Foundation, Institute or Other mendations as part of the budget process. Not-f or-prof it Structu res I Suggested functions include research, grant . Ask staff to incorporate vision document rec- writing, fund raising, think-tank activities for T ommendations into staff reports presented to the exchange of ideas, civic education, net- the Ciry Council whenever appropriate. I working with other communities, and ' Require an annual report from the Ciry partnering with the Ciry of Laguna Beaih for I Manager to update the City Council as to the civic improvements. I Ciryt progress in implementing the strategic plan. Form Specific Interest or Advocacy Groups I Grass roots interest groups have emerged . Conduct an annual public hearing to measure I throughout Laguna's history.'We anticipate progress, to hear the reports from the Vision that specific communiry groups will continue Implementation Committee and the Ciry I to form around specific issues, and they should Manager, and to update the strategic plan be encouraged to do so. Existing preservition, I items, if appropriate. social issues, and neighborhood groups offer I . Foster and support the objectives of the Vision models for effective citizen activiry and advo- Laguna 2030 in both the public and private cacy. \7e recommend that community groups I sector. continue to be fostered and supported by will ' I the Ciry Council and staff because they repre- Private Sector sent the spirit of an active, engaged citizenry. I

Community Actions: I A Final Word from the Uision Gommittee The Vision Laguna Steering Committee recommends I that the Laguna Beach communiry consider a variery Implementation is not exclusively a Ciry Council of ad-hoc and permanent organizations that will responsibiliry. The residents of Laguna Beach also T assist in accomplishing the projects recommended by have a primary responsibiliry to carry out the recom- community strategy teams. Examples of possible mendations of the strategy teams by becoming active, I public/private sector initiatives may include the engaged citizens. Individual citizen participation will I following. ultimately keep the visioning effort vital and alive. I I I I I I I i,r9:,1 I I

Vision Laguna zo3o Final Report and Strategic Plan I or rauun$Etgn I t t I I I I Ap pnrrdix A I Contributors I I I Com munity Participants

t The members of the Vision Laguna Steering Committee wanr ro thank the thousands of thoughtful, t concerned Laguna Beach communiry members who joined in the process to develop this vision, w\ich is their work not ours. Many of these participants are named on the inside front and back covers of this document. I Please forgive us for any misspellings or omissions. You are appreciated. Also, the Vision Laguna Steering Committee would like to acknowledge and thank the following individuals, companies and groups for their t special contributions:

t Caffino Sandee St. John and Company I Cox Communications Super Printers I Cynthia Love Design Moore lacofano Goltsman, Inc. Laguna Beach High School Waste Management of 0range County

I Beach Laguna Women's Club White House Restaurant and Suppliers

I Friday Forum Speakers and Moderators Evening with Visionaries Speakers

I Kathleen Blackburn John Northway Frank Hotchkiss I Paul Choate Gwen Pentecost George Kinney I Gil Garcia Kenneth Schwartz Amy Margerum I Jere Kersnar Morris Skenderian Joel Kotkin Paul Wilkinson

I Kia Mortazavi Julie Ann Woods

I Photography

I Bill Agee Douglas Miller I Ann Christoph Jim Nordstrom/Srlver lmages I Suzanne Esko Greg 0'Loughlin Cathy Krinsky Mark Walpin

I Laguna Canyon Foundation Coast Highway dedication. Couftesy 0f I Automobile Club of Southern California Archives I Strategic I f'} 03 I I

Community Organizations That Participated in the Vision Fair i

A.Y.S.0. Laguna Beach County Water District f

AIDS Service Foundation/A|DS Walk 0range County Laguna Beach Democratic Club I Alliance to Rescue Crystal Cove Laguna Beach High School Athletic Boosters I American Association of University Women Laguna Beach High School Scholarship Foundation l A,merican Legion Post 222 Laguna Beach Historical Society

Architectural Guild Laguna Beach Seniors, Inc. t Arts Commission Laguna Beach Taxpayers Association, Inc. I Assistance League Laguna Beach Visitors Bureau t Athens Group Laguna Business Club t Beautif ication Committee Laguna Canyon Conservancy

Board of Realtors Laguna Canyon Foundation I Boys & Girls Club of Laguna Beach Laguna Civic Art District Association I California State Parks Laguna Club for Kids I Chamber of Commerce Laguna Coast Wilderness Park

Laguna Greenbelt t Church of Jesus Christ of Latter-Day Saints Coastal Business Exchange Laguna North Community Association (LAN0) I Community Art Project Laguna Outreach, Inc. t Community Learning Center Laguna Playhouse I Community Services Council Laguna Resource Center

Community Services Department Laguna Shanti I Cox Communications Laguna Tennis I Cross Cultural Council League of Women Voters I CSP Youth Shelter Millennium Plan / ETRPA I Exchange Club of Laguna Beach Mom s Club

Festival Artists Montessori School of Laguna Beach I Friends of the Library/ Friends of the Library Foundation Municipal Services Department I Friendship Shelter Neighborhood Congregational Church I Girl Scouts of 0range County Neighborhood Watch/ Laguna Beach Police Deparlment

Hare Krishna Temple Niguel Parent Participation Preschool I

Heritage Committee North Laguna Community Assoclation I Hortense Miller Garden Orange County Executive Office I Natural History Museum Laguna Beach Community Clinic 0range County I I

and Strategic Plan n4 Lusun$$bc Vision Laguna zo3o Final Report I i I l, 0CBC/Venture Point Sierra Club Task Force-Save Crystal Cove

I 0range County Transportation Authority South Coast Medical Center I 0pen Space/ Recreation Committee South Coast YMCA I Opera Pacific South Laguna Civic Association l, Parking, Traffic and Circulation Committee St. Catherine of Siena Churcn Patriots Day Parade Sunrise Botary Club of Laguna Beach

t Planning Commission Surfrider Foundation I Presbyterian Church Telecommun ications Committee I Presbyterian Preschool Three Arch Bay PTA Council Top of the World Neighborhood Association l

I Botary Club of Laguna Beach Unitarian Universalist Fellowship of Laguna Beach t Sally s Fund Veterans of Foreign Wars t Sawdust Festival Village Laguna South Coast Air Ouality Management District Volunteer Center of 0range County

I School I Power Woman's Club t I Groups That Held Facilitated Community Workshops Architectural Guild (Facilitated by Ernest Stuart and Anne Laguna Greenbelt (Facilitated by Joan Trivett and Don Black) I Johnson) Laguna North Community Association (LAN0) (Facilitated by I Arts Commission (Facilitated by Chris Prelitz) Jane Egly) I Chamber of Commerce (Facilitated by Melissa 0'Neal) Laguna Besource Center (Facilitated by Adrienne Cohen) El Morro Village {Facilitated by Jane Egly) North Laguna Community Association (Facilitated by Melissa 0'Neal) I HIV Task Force (Facilitated by Neil Fitzpatrick) Senior Center (Facilitated by Melissa 0'Neal) ) Laguna Art Museum (Facilitated by Sandy Pendleton) South Laguna Civic Association (Facilitated by Marion Jacobs) t Laguna Beach Coastal Business Exchange (Facilitated by Melissa 0'Neal) Sunrise Rotary Club of Laguna Beach (Facilitated by Katherine Fierling and Nichole Blair) I Laguna Beach Unified School District Summer Schooi Students (Facilitated I by Neil Fitzpatrick and Joan Corman Bloch) Telecommunications Committee (Facilitated bv Joan Trivett and Don Black) Laguna Beach Visitors Bureau (Facilitated by Barbara Wright) I Village Laguna (Facilitated by Vera Martinez) I I I I I Vision Laguna zo3o Final Report and Slrategic plan t Iqu'droko I F I I I &p pmmdnx ffi : Project Reports II I I t The booklets listed below are the project reports that have been published to date. They are available on loan from Ciry Hall or at the Laguna Beach Public Library. For immediate access, they are also available on the I Vision Laguna'W'ebsite at www.visionlaguna.org. For more information call (949) 497-0798. I

Laguna Beach: At a Glance Summary Report of Community Vision Workshops I This booklet, published in May 2000, is organized In the months following the Vision Fair, the Ciry I into five sections, including: history and demograph- hosted a series of communiry workshops to solicit ics; the economy; the physical environment; commu- and document public input into the planning I niry facilities and services; and neighboring commu- process. Numerous communiry grouPs, neighbor- I nities. The document presents background informa- hood groups and stakeholders responded to an oPen tion, trends and historical context and includes infor- invitation for a facilitated workshop to be held upon I mation on available community indicators such as request. The Summary Report records the results I crime rates, traffic statistics, per capita income and from each of the communiry vision workshops and the like. includes comments relayed during each workshop t discussion and the ideas and concerns expressed in comment cards. I Vision Fair Summary Report written

On May 12-13,2000, the Ciry of Laguna Beach I Laguna Beach 2030: hosted a Vision Fair'\?'eekend for community mem- A Framework for Strategic Planning I bers. The weekend included a range of activities and opportunities for community input and dialogue Upon completion of the visioning portion of the I Beach 2030 A addressing diverse community issues. This report project, a document entitled Laguna I summarizes the resulm of the weekendt events and Frameworh for Strategic Planningwas produced in highlights points made during a panel discussion on November 2000. The primary purPose of the docu- I Friday evening, presents data obtained from interac- ment was to summarize the information and data tive vision booths and facilitated workshops, and received, to present a compilation of Laguna Beach's I includes derailed findines from the various activities. assets, opportunities and challenges as identified by I tool the communiry and to function as an organizing I I I

Vision Laquna zo3o Final Report and Strdtegic Plan I on huuna$Wk* I i

? I to begin the strategic planning effort. This documenr planning phase, each strategF team developed its own I introduces seven strategic themes of Communiry narrative, actions and priorities as represented in this Character People, Communiry Character Place, plan. This document strives to provide a snapshot of I Resident and Visitor Mobiliry Environmental the priority projects as determined by the straregy I Responsibiliry Arts and Culture, Economic teams in a format that illustrates, in suaightforward Sustainability and Governance and Civic narrative and graphics, the processes, proposals and I Participation. logic of the work completed to date.

I Part One provides an executive summary 5n Laguna Beach 2030 Final Report and Strategic Plan I overview of the process to date, a summary of priori- The Final Report and Strategic Plan outlines specific ty projects or action plan as identified by each strare- I actions that can be carried out over time to achieve gy team, and a guide for implemenration. Part Two the vision, goals and objectives derived from the consists of detailed working documents, including I visioning process and resulting community involve- Project Proposal'Worksheets and Action Grids, for t ment. From the input received during the strategic four of the seven strategy teams. I I I I I "Neuer doubt that a small group of committed citizens can change the world; I indeed, it is the only thing tltat euer y'lls." I - MeRcenpr MEno I l' t I I I I I I I I I Strategic I ' ,1 Continued fran inside front cover

Elizabeth Velluttn Vickie Lamb Sally McCoy lngrid Nichaus Pat Philiips Boger Rustad Deepa Somasundarant stina Vic Sax Eric Stodder rPaul Weenig Stan Leeman Sheldon Mcorde Diane 0lander Lyle Proctor Lora Scambray Rita Stodder ,Anne Weiler Donald Leeny Cossie Mechling Al 0ligino Dan Purcell Dave Schaar Stouffer Len Weinstein Martha Leeny Brian Mellen Pam 0ligino Ann 0uilter Bobin Schimmoeller Brenda Pam Strayer Mary Weir-ShaPiro Scott Leetch Doreen Mellen Greg 0'Loughlin Jared Rabago Taylor Schimmoeller Barbara Stromp Peter G. Welsh llse Lenschow Rocki Mende Carol 0lson Steven Rabago Henry Schmitz Stuart I Alex Wentzel Kathleen Lew Ed Merilees Clark 0lson Deborah Rabben Tom Schmitz Ernest Kimberly Stuart Sandi Werthe Joyce Lewis Jeanette Menlees Neil 0lson Heidi Rabben Virginia Schott West Chris Styman , William M Rachel Lewis Mark Merryfield Dale 0'Neal Herb Rabe Barbara Schuppe Gail Suber Sean Weston Ray Lewis Barbara Metzger Melissa 0'Neal Mary Rabe Karen Schwager Schwarzstein S. Sutfield Dora Wexell Bill Liebel Carol Meyer John 0'Neill Marianne Raczkowski Bichard Fred Suttlz Bob Whalen Alexandra Linden Bud Meyer Mark 0rgill Bichard Raczkowski Greg Scott Scott Sue Sutton Pat Whiteside-PhilliPs Sue Linden Hank Meyer Mike 0rgill Nicolas Badisay Zolita Joyce Swaving Aaron Wiemiller Francine Lindwig Gretta Meyerhof Brian 0sborne Mohamad Raisdana Scott Sebastran Till Segal Jim Sweeney Amanda Wiemiller Peter Liner Robert Meyerhof Ginger 0sborne Sally Bapuano Vicki Tales Dana Wiemiller Joyce Linn Sonia Meyerhof Roger Owens Beth Rasmussen Manny Selva Jerry Tankersley Kurt Wiese Stephanie Lloyd Pamela Middlebrook Eve Pace Bruce Rasner Renea Sendele Ann Tashjian Derek Wieske Buthie Loeb Michelle Miles Marion Pack Jean Raun Chip Sesin Mike Tauber Shirley Wilent Steve Loeb Katie Milette Lauren Packard Mark Bazin Ken Sethney Kevin Tayler Marion Wilktnson Philippe Lofs Kirk Milette Gloria Padach Diana Beardon 0. Sethney Terry Setti Greg Taylor Craig Willems Liza Lofton Mary Kate Milette Chris Padllla Eetsy Reavlin Katie Sexton TGA Taylor Suzanne Willhoit Evelda Loftsgaard Lloyd Milivie Barbara Painter Yamini Redewill Peggy Sexton Ben Teschner Arian J Williams Chris Loidolt Bethany Miller Lindsay Palmer Danin Reed April Shaeffer Mary Lou Teschner Charlie Williams Bev Longfield Carolyn Miller Joan Pan Diane Reed Court Shannon Steve Thennis Craig Williams Kathy Lottes Christianne Miller Jackie Parker Walker Beed Barbara Shannon Niko Therts Bob Williamson Cindy Love Christy Miller Bill Panish Amanda Beid Frederick Sharman Gil Thibault David Wilson Darcy Loveland Douglas Mtller Kari Parsons Arlin Beid Earbara Shaw Judy Thibault Pat Wilson Lynn Lowry Lita Miller Martha Parsons Connor Reid Tom Shaw John Thomas Bick Wilson Betty Luetor Mark Miller Paul Parsons Steve Beid Judy Shepard Kristin Thomas Lee Winocur Field Ernest K. Lum Steve Miller Dennis Pascua Douglas C. Beilly Don Sherini Lauren Thomas Dawn Winson Fannie Lum Penelope Milne Molly Patterson Mary Reiner Sherman Les Thomas Doug Winston Martha Lydick Doug Milosh Nancy Pear Bichard Reiser Deborah Marilyn Thomas Scott Winterstein Maziar Mafi Adelyne Minsky Elizabeth Pearson Dan Resch Debra Sherman Sheryl Shipley Peggy Thomas Debby Wittmann Judy Malone Louis Miron Tim Pearson Aeral Reynolds Wolff . Steve Shipley Scott Thomas Josh Steve Manahan Rose Ann Miron David Peek Carol Reynolds Shirley Shannon Thomas Peggy Wolff Aneta Mangels Amy Mohler Barbara Pemberton Carolyn Reynolds Helen Kathy Shoemaker Terry Thornsley Andrew Wood Adam Marda Gary Monroe Jim Pemberton Louis Bhodes Maxine Thornton Anne Wood Ann Marie Ruben Montes Craig Pendleton John Ribantel Bick Shoemaker M. Shurman Marilyn linsman Carolyn Wood Therese Marino John Montgomery Jamie Pendleton J. Ribarich Susan Siegrut Stewart Tlnsman Elder Wood Martha Marino Janna Moore Larry Pendleton Frank Ricchiazzi Joan Silverman Portia Tissett Scott Woodburn Stephanie Marks Peter Moore Sandy Pendleton Brittany Richards Lindsay Tognetti Carole Woods Bill Marque Richard Moore Carolina Perez Ann Bichardson Eileen Simon Mike Simon Al Trevino Daniel Woods Handy Marquette Pablo Morales Julio Perez Hanns Bichter Monica Simpson Harvey Triebwasser Marc Wright Lindell Marsh Henry Morgan Connie Perry Chris Bicketts Stu Sims Lisa Triebwasser Barbara Wright Deanna Martinez Ken Morgan Ed Perry Bruce Riesenberg lgal Srnber Joan Trivett Connie Wright Del Martinez Pat Morgan N.C. Perry Carol Ring Bill Sinisgalli Cheryl Trosky Michelle Wright Richard Martinez Stephan Morgan Mike Peters Larry Ring Rrotcel Judy Sinisgalli lan Tuck Mary Wuertz Vera Martinez Margo Morgenlander Madeline Peters Margaret Jo Hannah Sisson K Turner Jamie Wyatt Lado Marx Linda Morgenlander Angie Petersen Don Foberson Liz Skenderian Patricia Turner Fenn Yates Kamil Matchanov Margo Moritz Ed Petersen Lisa Bobinson Morris Skenderian Patricia Turnier Dale Yeager Gus Mathieu Bill Morris Mike Peterson Paul Bodriguez Todd Skenderian Greg Vail Norma Young Lea Mathieu John Morse Wayne Peterson Tracy Hodriguez Tom Skinfill Diane Valentino Ruth Young Crystal Matthews Bob Mosier Niladeleine Peterson Bill Boley Roy Slavin Tatty Van Calcar AmY Yury Mike Maxsenti Katy lvloss Karen Petty Verna Bollinger Boger SIoan Diane Van Dalfsen Marcia Yury Kim Maxwell Joan Murphine Christine Pezzuio Barbara Bomero Niki Smart Jim Van Dalfsen Thasa Zaiznka Steve May Kevin Murphy John Pfeffer Bree Rosen Diane Smith Dutch Vanderhoof Luis Zarale David McCahill Mary Munay Shawn P{endler Shawn Bosenberg Elaine Smith Bus Vanderhoof Lisa Zarinelli Janice McClellan Cowen Myers Victor Pfendler Robin Bounaghi Mickey Vanier Larry Zeman Lany Nebel Peter PhelPs Bichard Bozzelle Philo Smith Foni McClellan Ziegler Montgomery Rubens Terry Smith Gabriel Vargas Rebekah Charlie McClung Ana Neira Karyn Philippsen Gary Smythe Leah Vasquez Jeanne Zinser-Mandald McClung Jackie Nelson Gary Phillips Jim Bue Claire Joe Ziomek Ruessa Per anriorhprn Maria Vasquez Martie McCluskey Marthann Newton Julie Philips Joe Torl Qndorhorn Erleen Zraick Kent Russell Caper Veal Grant McCombs Veronica Nice Nanci Philllps