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Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges
Purposeful Polysemy in Marketing Communication: Ethical Implications and Policy Challenges by Rumaila Abbas A Thesis presented to The University of Guelph In partial fulfillment of requirements for the degree of Doctor of Philosophy in Management Guelph, Ontario, Canada ©Rumaila Abbas, December, 2018 ABSTRACT PURPOSEFUL POLYSEMY IN MARKETING COMMUNICATION: ETHICAL IMPLICATIONS AND POLICY CHALLENGES Rumaila Abbas Advisor(s): University of Guelph, 2018 Dr. Timothy Dewhirst Past research has identified purposeful polysemy (i.e., multiple meanings in interpretation) as a strategy that enables various marketing goals to be achieved. However, an area that extant literature has largely been silent about is when polysemy can be strategically used to overcome legal boundaries. This research examines purposeful polysemy, as a practice used in varying product sectors (i.e., food, beverage, and tobacco), and explores the consumer, ethical, and policy implications that emerge from its use. This research explores whether marketers, through using verbal and visual devices, can imply multiple meanings, where one meaning pertains to a brand message (e.g., inferring a health-oriented attribute) that is navigating within a stringent regulatory environment, while additional meanings can be used as a legal and ethical defense if undergoing scrutiny for the claim being made. This thesis is organized into three separate manuscripts that have the overarching goal of examining purposeful polysemy and its potential to circumvent the spirit of policy. The first manuscript sets up a conceptual framework and uses a well established image (i.e., a heart symbol) as a demonstration of polysemy. Using a semiological and rhetorical approach, this manuscript further delves into the ethics of using such a marketing tool. -
Fiscal Year 2003 Agency Financial Report
Report on Performance and Accountability Table of Contents 4 Management Discussion & Analysis 5 Secretary’s Message 8 Mission, Vision and Organization 9 Executive Summary 24 Annual Performance Report 25 Strategic Goal 1: A Prepared Workforce 27 Outcome Goal 1.1 – Increase Employment, Earnings, and Assistance 49 Outcome Goal 1.2 – Increase the Number of Youth Making A Successful Transition to Work 61 Outcome Goal 1.3 – Improve the Effectiveness of Information and Analysis On The U.S. Economy 69 Strategic Goal 2: A Secure Workforce 71 Outcome Goal 2.1 – Increase Compliance With Worker Protection Laws 81 Outcome Goal 2.2 – Protect Worker Benefits 99 Outcome Goal 2.3 – Increase Employment and Earnings for Retrained Workers 107 Strategic Goal 3: Quality Workplaces 109 Outcome Goal 3.1 – Reduce Workplace Injuries, Illnesses, and Fatalities 127 Outcome Goal 3.2 – Foster Equal Opportunity Workplaces 135 Outcome Goal 3.3 – Reduce Exploitation of Child Labor and Address Core International Labor Standards Issues 143 Departmental Management Goals 145 Outcome Goal HR – Establish DOL as a Model Workplace 153 Outcome Goal PR – Improve Procurement Management 158 Outcome Goal FM – Enhance Financial Performance through Improved Accountability 163 Outcome Goal IT – Provide Better and More Secure Service to Citizens, Businesses, Government, and DOL Employees to Improve Mission Performance 168 Financial Performance Report 169 Chief Financial Officer’s Letter 171 Management of DOL’s Financial Resources 171 Chief Financial Officers Act (CFOA) 172 Inspector General -
1. Summer Rain by Carl Thomas 2. Kiss Kiss by Chris Brown Feat T Pain 3
1. Summer Rain By Carl Thomas 2. Kiss Kiss By Chris Brown feat T Pain 3. You Know What's Up By Donell Jones 4. I Believe By Fantasia By Rhythm and Blues 5. Pyramids (Explicit) By Frank Ocean 6. Under The Sea By The Little Mermaid 7. Do What It Do By Jamie Foxx 8. Slow Jamz By Twista feat. Kanye West And Jamie Foxx 9. Calling All Hearts By DJ Cassidy Feat. Robin Thicke & Jessie J 10. I'd Really Love To See You Tonight By England Dan & John Ford Coley 11. I Wanna Be Loved By Eric Benet 12. Where Does The Love Go By Eric Benet with Yvonne Catterfeld 13. Freek'n You By Jodeci By Rhythm and Blues 14. If You Think You're Lonely Now By K-Ci Hailey Of Jodeci 15. All The Things (Your Man Don't Do) By Joe 16. All Or Nothing By JOE By Rhythm and Blues 17. Do It Like A Dude By Jessie J 18. Make You Sweat By Keith Sweat 19. Forever, For Always, For Love By Luther Vandros 20. The Glow Of Love By Luther Vandross 21. Nobody But You By Mary J. Blige 22. I'm Going Down By Mary J Blige 23. I Like By Montell Jordan Feat. Slick Rick 24. If You Don't Know Me By Now By Patti LaBelle 25. There's A Winner In You By Patti LaBelle 26. When A Woman's Fed Up By R. Kelly 27. I Like By Shanice 28. Hot Sugar - Tamar Braxton - Rhythm and Blues3005 (clean) by Childish Gambino 29. -
Mr. Mahmoud Mohamed Ali 4 El Tayaran St., Nasr City, Cairo Tel: (20-2) 401-2692/21/22/23/24 Fax: (20-2) 401-6681
1 of 143 U.S. Department of State FY 2001 Country Commercial Guide: Egypt The Country Commercial Guide for Egypt was prepared by U.S. Embassy Cairo released by the Bureau of Economic and Business in July 2000 for Fiscal Year 2001. International Copyright, U.S. & Foreign Commercial Service and the U.S. Department of State, 2000. All rights reserved outside the United States. TABLE OF CONTENTS CHAPTER I. EXECUTIVE SUMMARY 5 CHAPTER II. ECONOMIC TRENDS AND OUTLOOK 8 -Major Trends and Outlook -Principal Growth Sectors -Key Economic Trends and Issues -Economic Cooperation -Nature of Political Relationship with the U.S. -Major Political Issues Affecting Business Climate CHAPTER III. MARKETING U.S. PRODUCTS & SERVICES 17 -Distribution and Sales Channels -Use of Agents and Distributors - Finding a Partner -Franchising -Direct Marketing -Foreign Sales Corporation (FSC) -Joint Ventures/Licensing -Organization Structure and Management in Egypt -Steps to Establishing an Office -Selling Factors/Techniques -Advertising and Trade Promotion (and Selected Media List) -Pricing Products -Sales Service/Customer Support 2 of 143 -Selling to the Government -Tenders Law -Defense Trade -Protecting your Product from IPR Infringement (see Chapter VII) -Financing U.S. Agricultural Sales -Selling Through USAID Program CHAPTER IV. LEADING SECTORS FOR U.S. EXPORTS & INVESTMENT 41 -Best Prospects For Non-Agricultural Goods And Services -Best Prospects for Agricultural Products -Significant Investment Opportunities CHAPTER V. TRADE REGULATIONS, CUSTOMS, AND STANDARDS 55 -Trade Barriers (Including Tariff And Non-Tariff Barriers) and Tariff Rates -Import Taxes -Representative Listing of Commercial Legislation In Egypt -Customs Regulations -Import Licenses Requirements -Temporary Goods Entry Requirements -Special Import/Export Requirements And Certifications -Ministerial Decree 619 of 1998 - Certificate of Origin -Labeling Requirements -Prohibited Imports -Export Controls -Standards -Free Trade Zones/Warehouses -Membership in Free Trade Arrangements -Customs Contact Information CHAPTER VI. -
Cesarean Delivery on Maternal Request Part 2
PUBLIC CITIZEN HEALTH RESEARCH GROUP SIDNEY M. WOLFE, M.D., EDITOR September 2006 N VOL. 22, NO.9 The Changing Dynamics of C-Sections in the United States: Cesarean Delivery on Maternal Request Part 2 Last month in Health Letter, we over time, the focus was on cesareans usually constrained by physician prac- described recent trends in cesarean on maternal request. Over the course tices and preferences, and the informa- sections in the United States. Here, we of two days, however, it became tion women receive. The National summarize the major findings of an evident that the data are spotty, many Center for Health Statistics uses the NIH conference on the topic. This arti- studies are not amenable to compar- term “cesarean with no medical indica- cle is the second in a two-part series. isons, and there are no easy algorithms tion,” thereby focusing on the apparent or decision trees to provide reliable lack of a health rationale rather than on ast March, the National Institute guidance to patients and physicians. the women’s choice; others use “no of Child Health and Human Although The Washington Post’s report medical risk cesarean” for the same LDevelopment (NICHD) and the reason. But the acronym CDMR on the conference was headlined “NIH Office of Medical Applications of panel finds no extra risk in cesarean (cesarean delivery on maternal Research convened a panel of experts section,” the discussions reflected a request) has already entered the and held a State-of-the-Science more complicated reality. medical literature, and the conference’s Conference on “Cesarean Delivery on The idea of “maternal request” is title and the ensuing report may give Maternal Request” to look into the actually misleading. -
© 2014 Alejandro Jose Gomez-Del-Moral ALL RIGHTS
© 2014 Alejandro Jose Gomez-del-Moral ALL RIGHTS RESERVED BUYING INTO CHANGE: CONSUMER CULTURE AND THE DEPARTMENT STORE IN THE TRANSFORMATION(S) OF SPAIN, 1939-1982 By ALEJANDRO JOSE GOMEZ-DEL-MORAL A dissertation submitted to the Graduate School-New Brunswick Rutgers, The State University of New Jersey In partial fulfillment of the requirements For the degree of Doctor of Philosophy Graduate Program in History Written under the direction of Temma Kaplan And approved by ________________________________ ________________________________ ________________________________ ________________________________ New Brunswick, New Jersey October 2014 ABSTRACT OF THE DISSERTATION Buying Into Change: Consumer Culture and the Department Store in the Transformation(s) of Spain, 1939-1982 by ALEJANDRO JOSE GOMEZ-DEL-MORAL Dissertation Director: Temma Kaplan This dissertation examines how the development of a mass consumer society during the dictatorship of Generalissimo Francisco Franco (1939-1975) inserted Spain into transnational consumer networks and drove its democratization. As they spread, Spain’s first modern department stores, supermarkets, consumer magazines, and advertising helped create a public sphere when the Franco regime had curtailed opportunities for public life. In these stores, Spanish consumers encountered foreign products and lifestyles that signaled cosmopolitanism and internationalism, undermining the dictatorship’s foundational discourse of Spanish exceptionalism. With these products came subversive ideas on issues like gender equality, -
NURS 4341.561 Cultural and Spirituality in Nursing
Summer 2021 Summer 2021 NURS 4341.561 Cultural and Spirituality in Nursing Belinda Deal, RN, PhD, CNE Office: BRB 2085 Office Hours: Online and by appointment Email: [email protected] - Preferred method of communication Phone: 903-566-7120 (work phone that will record a message in my email) 903-530-3787 Julie George, PhD, RN Office: PMH 118 Office Hours: Online and by appointment Email: [email protected] - Preferred method of communication Phone: 936-208-9418 Page 1 of 9 Updated 9/30/2020 BKH Summer 2021 Course Description This course will explore major world cultures and concepts of spirituality. Emphasis will be on the healthcare team and interaction with patients/clients. Why students should take this course: Increase understanding of a variety of cultures and belief systems in order to provide better holistic care. Course Learning Objectives Upon successful completion of this course, the student will be able to: 1. Patient Centered Care: Recognize individual’s preferences, values, and needs; anticipate the uniqueness of all individuals, families, and populations; and incorporate the patient/family/population in the plan and implementation of care. 2. Evidence Based Practice: Synthesize and apply evidence, along with clinical expertise and patient values, to improve patient outcomes related to cultural and spiritual values. 3. Teamwork and Collaboration: Function effectively in nursing and interprofessional teams and foster communication, mutual respect, and shared decision-making to achieve quality patient care. 4. Wellness and Prevention: Assess health and wellness in individuals, families, groups, communities, and populations to promote health outcomes. Grading Policy and Criteria Specific guidelines and grading criteria for all assignments are in the Modules. -
Portland State University Commencement 2020 Program
2020 Portland State University Commencement Sunday, June 14, 2020 Share the excitement of Commencement #2020PDXGRAD GET THE APP Download the PSU Mobile app to get instant access to commencement social feeds. my.pdx.edu TAKE A SELFIE We’re proud of you—fearless innovators, artists, leaders, thinkers and change makers. Share your fearless selfie—you did it! #PortlandState LINK UP Stay in touch with fellow grads. linkedin.com/company/portland-state-university RELIVE THE DAY Go to the PSU homepage after the ceremony for photos and video. pdx.edu 2 CONGRATULATIONS TO THE PSU CLASS OF 2020 Dear Members of the PSU Class of 2020, Commencement is the result of your hard work and dedication and the contributions of the family members, friends, mentors, and educators who supported you on your journey. Please take a moment to thank them. Members of the Class of 2020, you join a network of nearly 179,000 proud PSU alumni. I encourage you to take everything you have learned at PSU to improve the lives of others. I look forward to the day that your success stories will inspire future graduating classes. As you celebrate, please know how proud we are of you, your academic achievements, and your commitment to contributing to others. We hope you will stay in touch as members of our PSU family. Go Viks! Stephen Percy Interim President TABLE OF CONTENTS Portland State University .....................................................................2 School of Social Work ........................................................................ 78 History ...............................................................................................2 -
Commonly Used Drugs
Commonly Used Drugs Many drugs can alter a person’s thinking and judgment, and can lead to health risks, including addiction, drugged driving, infectious disease, and adverse effects on pregnancy. Information on commonly used drugs with the potential for misuse or addiction can be found here. For information about treatment options for substance use disorders, see NIDA’s Treatment pages. For drug use trends, see our Trends and Statistics page. For the most up-to-date slang terms, please see Slang Terms and Code Words: A Reference for Law Enforcement Personnel (DEA, PDF, 1MB). The following drugs are included in this resource: ➢ Alcohol ➢ Methamphetamine ➢ Ayahuasca ➢ Over-the-Counter Medicines--Dextromethorphan ➢ Central Nervous System Depressants (DXM) ➢ Cocaine ➢ Over-the-Counter Medicines--Loperamide ➢ DMT ➢ PCP ➢ GHB ➢ Prescription Opioids ➢ Hallucinogens ➢ Prescription Stimulants ➢ Heroin ➢ Psilocybin ➢ Inhalants ➢ Rohypnol® (Flunitrazepam) ➢ Ketamine ➢ Salvia ➢ Khat ➢ Steroids (Anabolic) ➢ Kratom ➢ Synthetic Cannabinoids ➢ LSD ➢ Synthetic Cathinones ("Bath Salts") ➢ Marijuana (Cannabis) ➢ Tobacco/Nicotine ➢ MDMA (Ecstasy/Molly) ➢ Mescaline (Peyote) **Drugs are classified into five distinct categories or schedules “depending upon the drug’s acceptable medical use and the drug’s abuse or dependency potential.” More information and the most up-to-date scheduling information can be found on the Drug Enforcement Administration’s website. June 2020 Alcohol People drink to socialize, celebrate, and relax. Alcohol often has a strong effect on people—and throughout history, people have struggled to understand and manage alcohol’s power. Why does alcohol cause people to act and feel differently? How much is too much? Why do some people become addicted while others do not? The National Institute on Alcohol Abuse and Alcoholism is researching the answers to these and many other questions about alcohol. -
Tobacco Reborn: the Rise of E-Cigarettes and Regulatory Approaches
LCB_25_3_Article_3_Aaron (Do Not Delete) 8/6/2021 9:26 AM TOBACCO REBORN: THE RISE OF E-CIGARETTES AND REGULATORY APPROACHES by Dr. Daniel G. Aaron* This Article examines e-cigarettes, FDA-regulated products which heat nico- tine-containing fluid into an aerosol to be breathed into the lungs. Recent data show that e-cigarettes are used by about one-fifth of U.S. high school students. Given that we have, in the Surgeon General’s words, reached an epidemic of youth e-cigarette use, it is worth asking how a product within FDA jurisdic- tion became a serious threat to 3.6 million youth. This Article reviews the law surrounding e-cigarettes and the history of FDA’s attempts to regulate them. Administrative law doctrines instruct us that in- creased presidential control will rein in misbehaving agencies by allowing the people to vote out a president who improperly directs the administrative state. However, e-cigarettes present a potent counterexample. On multiple occasions, presidential control over FDA stymied essential tobacco regulations by increas- ing the influence of the tobacco industry over expert agency policymaking. Yet children harmed by these tobacco policies have no right to vote and little po- litical clout with which to advocate for their interests. Ultimately, the emerg- ing approach to regulating e-cigarettes stands in opposition to a looming his- torical context and a boiling epidemic of nicotine addiction. By painting the context of e-cigarettes in lush detail, drawing from history, law, medicine, and public health, this Article charts a path forward for e-cigarettes and other ad- dicting products. -
VUU Student Handbook Is Distributed to New Students Via QR Code During New Student Orientation and Sent to All Students by VUU Email
1 | P a g e VIRGINIA UNION UNIVERSITY Founded in 1865 Richmond, Virginia AUTHORITY FOR THE STUDENT ANDBOOK The Virginia Union University Student Handbook describes the general rules, regulations, and procedures for student life at the University, and the means by which students may access the full scope of the University’s resources and facilities. The Student Handbook must be used as a companion document to the University Catalog and other published regulations and guidelines issued by various offices and programs of the University. The student, upon admission to the University, obligates himself or herself to adhere to the rules and regulations outlined in this document, the University Catalog, and other published regulations and guidelines that inform both on and off-campus expectations. Virginia Union University also reserves the right to revise, alter, or eliminate the rules and regulations as needed. Students will be informed of such changes by way of VUU email, the official mode of communication for the University. A copy of the VUU Student Handbook is distributed to new students via QR code during New Student Orientation and sent to all students by VUU email. This important document is also available on the VUU website. https://www.vuu.edu/vuu-student-handbook VUU does not discriminate based on race, gender, color, religion, national origin, age, disability, or veteran status in providing educational or employment opportunities or benefits. VUU also embraces and encourages student participation in policy development. 2 | P a g e Letter from the Vice President for Student Development & Success Dear Students of Virginia Union University, To each of you, I extend a warm and sincere Panther Welcome! As a Virginia Union University (VUU) student, you are members of a 155-year legacy and poised to chart your own course. -
Download Courses to Council Will Internally Elect the Three Executive Positions - Your Mobile Device
Minds We Meet Freedom of Expression vs. Inclusivity AU’s 50th Anniversary! January 31, 2020 Volume 28, Issue 5 1 The Voice’s interactive Table of Contents allows you to click a story title to jump to an article. Clicking the bottom right corner of any CONTENTS page returns you here. Some ads and graphics are also links. Features Minds We Meet: Interviewing Students Like You! .............................. 4 Articles Editorial: Too Much to Talk About ...................................................... 3 AU’s 50th Anniversary: Beyond 50 ....................................................... 7 Freedom of Expression vs. Inclusivity: At University of Regina ......... 8 Beats from the Basement: Natasha Bedingfield .............................. 12 Six Tips to Eat Out on a Budget ......................................................... 20 The Poor Love Nut’s Guide to Valentine’s Day ................................. 22 Columns Fly on the Wall: The Myth of the Star Pupil – It’s You! ..................... 10 Course Exam: CHEM 218 .................................................................. 15 Porkpie Hat: Midwinter Wishes ......................................................... 17 The Fit Student: No Such Thing as a Toxic Family ........................... 18 Dear Barb: Anger Management ........................................................ 23 News and Events AU-Thentic Events ............................................................................. 13 Scholarship of the Week ...................................................................