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Harvard Spring 2017
Crowdfunding: Kickstarting Your Enterprise or Non-profit Through Online Fundraising HKS Communications Program Tuesday, October 17, 2017 What is crowdfunding? "The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet" (Forbes). Online crowdfunding has existed since 1997, but the term "crowdfunding" wasn't coined until 2006 and didn't become popular until Kickstarter was founded in 2009. What kinds of projects can be crowdfunded? Any kind! From launching a new mobile app to a new restaurant, publishing a book to a website, expanding a non-profit to paying a child's hospital bills, crowdfunding can (and has!) been used to fund all these projects and more. Can anyone crowdfund? Yes, but not everyone is successful: 64% of all Kickstarters fail. Of those that succeed, most were seeking less than $10,000 in funding. It helps to have either a reputation—you've been working in this industry for a while and have a proven track record for bringing projects to completion—or a prototype—a demonstration of the final product, whether it's a chapter of a book, a trailer for a movie, or a smaller event that could be made bigger. What crowdfunding platform should I use? There are over 500 crowdfunding platforms, with the biggest ones being Kickstarter, Indiegogo, GoFundMe, and Patreon. Which one you choose is largely determined by what kind of project you're running and how much money you need: • Kickstarter requires all its projects fall into one of these categories: Art, Comics, Crafts, Dance, Design, Fashion, Film & Video, Food, Games, Journalism, Music, Photography, Publishing, Technology, and Theater. -
Investing in Artists Bay Area Ally Fund Matching Grant Program Donor Interview Questions
INVESTING IN ARTISTS BAY AREA ALLY FUND MATCHING GRANT PROGRAM DONOR INTERVIEW QUESTIONS Introduction Hello. Thank you for taking the time for this call. Before I get started, I’d like to share a brief explanation for this call and the Center for Cultural Innovation’s research. I am _____ (name and title at CCI). CCI supports individual artists, and we are always interested in learning about why and how donors support artists. We recognize that there are generational and technological shifts, namely new online giving platforms, that may be affecting how artists raise money, and to this end, we are talking with donors of artists that are non‐family members to learn about how new environmental factors may (or may not) be influencing your giving. I have 13 questions, and I have planned for this call to take no more than 30 minutes. [Facilitator Note: Do not exceed time allotted. If the interviewee seems to want to go longer, that’s fine. BUT, if you haven’t gotten to the end and time is up, please conclude to stay on time.] Also, please know that CCI will not share your name, your giving amount(s), or to whom you donated in any way with the artist, our funders, or anyone else. Your participation is anonymous and any responses we use will be aggregated without attribution to you. In other words, outside of the artist who referred you, your participation is confidential. Do you have any questions before I start? General Questions 1. In general, how many times a year do you make a charitable donation? (Prompt: None, 1‐2, half a dozen, over a dozen) 2. -
Crowdfunding Platforms: Ecosystem and Evolution Full Text Available At
Full text available at: http://dx.doi.org/10.1561/1700000061 Crowdfunding Platforms: Ecosystem and Evolution Full text available at: http://dx.doi.org/10.1561/1700000061 Other titles in Foundations and Trends® in Marketing Entertainment Marketing Natasha Zhang Foutz ISBN: 978-1-68083-332-4 The Cultural Meaning of Brands Carlos J. Torelli, Maria A. Rodas and Jennifer L. Stoner ISBN: 978-1-68083-286-0 Ethnography for Marketing and Consumer Research Alladi Venkatesh, David Crockett, Samantha Cross and Steven Chen ISBN: 978-1-68083-234-1 The Information-Economics Perspective on Brand Equity Tulin Erdem and Joffre Swait ISBN: 978-1-68083-168-9 Full text available at: http://dx.doi.org/10.1561/1700000061 Crowdfunding Platforms: Ecosystem and Evolution Yee Heng Tan Tokyo International University Japan [email protected] Srinivas K. Reddy Singapore Management University Singapore [email protected] Boston — Delft Full text available at: http://dx.doi.org/10.1561/1700000061 Foundations and Trends® in Marketing Published, sold and distributed by: now Publishers Inc. PO Box 1024 Hanover, MA 02339 United States Tel. +1-781-985-4510 www.nowpublishers.com [email protected] Outside North America: now Publishers Inc. PO Box 179 2600 AD Delft The Netherlands Tel. +31-6-51115274 The preferred citation for this publication is Y. H. Tan and S. K. Reddy. Crowdfunding Platforms: Ecosystem and Evolution. Foundations and Trends® in Marketing, vol. 14, no. 2, pp. 53–172, 2020. ISBN: 978-1-68083-699-8 © 2020 Y. H. Tan and S. K. Reddy All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, photocopying, recording or otherwise, without prior written permission of the publishers. -
ICTV Rush Night Spring 2012
ICTV Rush Night Spring 2012 A note from your Station Manager New Productions for Spring 2012 Hello Rush Nighters, Backstage Comedy Ithaca Eats College Gourmet Poutine on the Fritz Welcome to the Spring 2012 ICTV Rush Night! ICTV is turning 54 years old this year as we gear up to start another semester of Dual Redundancy Stop Me If You’ve Heard This One the longest-running college television station in the nation. ICTV is the largest student organization on campus. From producers, directors, actors, anchors, editors, graphic designers, set designers, sound engineers, and much more - ICTV has something to interest everyone. Executive Staff I encourage you to stop by each of the tables here, using this Monitor as your guide. The producers need your help to make their production visions a reality. They’re more than happy to talk to you Station Manager: about what they’ll be putting a lot of dedication into this coming semester. Find out what best suits you. Most of all, get involved! J.P. Mosca, [email protected] With over 20 unique productions, I am confident that you’ll be able Director of Programming: to find something you’ll enjoy. We have news, sports, dramas, reviews shows, game shows, sketch comedies, and many more. James Heasley, [email protected] Director of Technical Operations: ICTV’s Rush Night often gets a large turnout and these producers have many applications to sift through. If for some reason you do Ayla Kaluski, [email protected] not hear back from anyone, please email me and I will personally Director of On-Air Promotions: do my best to find a show that needs your help. -
Download Entire Book
Scientific knowledge in controversy: the social dynamics of the fluoridation debate Brian Martin with a commentary by Edward Groth III Published in 1991 by State University of New York Press, Albany The version here differs from the published version in a number of details of expression, a different format, different page numbering (151 instead of 274 pages) and omission of the index. Contents 1. Introduction 1 2. Arguments 9 3. Coherent viewpoints 27 4. The struggle over credibility 40 5. Professional attack 66 6. A corporate connection? 84 7. Making a decision 94 8. Studying the controversy 106 The fluoridation controversy: which side is science on? by Edward Groth III 122 Appendix: Fluoridation around the world 137 Acknowledgments Albert Burgstahler, Edith Waldbott, and many others (too numerous to mention) plied me with valuable information through correspondence. Gay Antonopoulos obtained copies of many publications for me through interlibrary loans. I thank the individuals listed in chapter 3 for their generosity in being interviewed. Discussions with Mark Diesendorf and Evelleen Richards provided me with insights. I received a large number of valuable corrections and comments on the earlier drafts from Albert Burgstahler, Brian Burt, John Colquhoun, Mark Diesendorf, Edward Groth III, Michael A. Lennon, Pam Scott, John Small, Donald Taves, and several anonymous reviewers. I especially thank Edward Groth III for his mammoth correspondence and for writing the commentary. 1 Introduction The 1 August 1988 issue of Chemical & fluoridation are given little space and little Engineering News contained an article that credence. caused a sensation in the long-running The Chemical & Engineering News article controversy over fluoridation. -
Here Too the Gods Are Present Ethos Building on Patreon.Com
Örebro University School of Humanities, Education and Social Sciences Here too the gods are present Ethos building on patreon.com Independent project Rhetoric Spring semester 2017 Supervisor: Anders Eriksson Author: Marcus Schmidt Abstract This essay studies the rhetorical situation of the crowdfunding site Patreon.com, with a particular focus on the construction of ethos. Taking off from the conception of ethos as a discursive dwelling place, the study analyzes five Patreon pages and the self-promotional practices associated with each page. It concludes that there are different ways of negotiating the implicit and explicit expectations that go along with setting up and maintaining a presence on a crowdfunding site – not least with regards to the relationship between ethos and ethics. Keywords Rhetoric, crowdfunding, Patreon, ethos, online spaces Contents 1. Introduction .............................................................................................................................................. 1 2. Research questions ................................................................................................................................... 2 3. Background ............................................................................................................................................... 2 4. Research overview .................................................................................................................................... 3 5. Theory ...................................................................................................................................................... -
Print Journalism's Framing of Female Candidates in The
Joining the World of Journals Welcome to the nation’s first and, to our knowledge, only undergraduate research journal in communi- cations. We discovered this fact while perusing the Web site of the Council on Undergraduate Research, which lists and links to the 60 or so undergraduate research journals nationwide (http://www.cur.org/ugjournal. html). Some of these journals focus on a discipline (e.g., Journal of Undergraduate Research in Physics), some are university-based and multidisciplinary (e.g., MIT Undergraduate Research Journal), and some are university-based and disciplinary (e.g., Furman University Electronic Journal in Undergraduate Mathematics). The Elon Journal is the first to focus on undergraduate research in journalism, media and communi- cations. The School of Communications at Elon University is the creator and publisher of the online journal. The second issue was published in Fall 2010 under the editorship of Dr. Byung Lee, associate professor in the School of Communications. The three purposes of the journal are: • To publish the best undergraduate research in Elon’s School of Communications each term, • To serve as a repository for quality work to benefit future students seeking models for how to do undergraduate research well, and • To advance the university’s priority to emphasize undergraduate student research. The Elon Journal is published twice a year, with spring and fall issues. Articles and other materials in the journal may be freely downloaded, reproduced and redistributed without permission as long as the author and source are properly cited. Student authors retain copyright own- ership of their works. Celebrating Student Research This journal reflects what we enjoy seeing in our students -- intellectual maturing. -
COVID-19 Content Resource Guide for Artists
COVID-19 Content Resource Guide for Artists Ever resourceful and creative, artists are experimenting with new ways of generating income during the COVID-19 pandemic, which is having a great impact on the arts industry. We expect more resources, innovations, and strategies will emerge as the situation evolves. At present, the most common and accessible strategies we see artists using to connect with audiences and generate income are (1) producing virtual concerts and lessons that audiences can tip or buy a “virtual ticket” to experience; (2) establishing subscription-based services on such platforms as Patreon; and (3) establishing online stores through their own website or online marketplaces such sources as Etsy. This resource guide contains tips and tricks for DIY video recording and some of the options available to artists interested in using these strategies during the COVID-19 pandemic. 1 TABLE OF CONTENTS Video Recording 101 ........................................................... 3 Smart Phone Video Recording 101: Tips and Tricks ........................... 4 Content Strategies ............................................................. 8 The Subscription Model ..................................................... 9 Facebook / YouTube / Instagram Livestreams ............................... 10 Livestreaming 101 .............................................................. 11 Streaming Applications .................................................... 12 Payment ................................................................... 13 A Note on Collaboration and Community ................................. 14 2 VIDEO RECORDING 101 Recording video is an art form of its own, and one that can take years of training and practice to perfect, but this handy guide will give you some easy ways to make sure your home-recorded video is high-enough quality to share with your fans! SMART PHONE VIDEO RECORDING 101: TIPS AND TRICKS Your guide to recording video on your smart phone GETTING STARTED Phones can shoot all types of file sizes and frame rates. -
Doers Dreamers Ors Disrupt &
POLITICO.EU DECEMBER 2018 Doers Dreamers THE PEOPLE WHO WILL SHAPE & Disrupt EUROPE IN THE ors COMING YEAR In the waves of change, we find our true drive Q8 is an evolving future proof company in this rapidly changing age. Q8 is growing to become a broad mobility player, by building on its current business to provide sustainable ‘fuel’ and services for all costumers. SOMEONE'S GOT TO TAKE THE LEAD Develop emission-free eTrucks for the future of freight transport. Who else but MAN. Anzeige_230x277_eTrucks_EN_181030.indd 1 31.10.18 10:29 11 CONTENTS No. 1: Matteo Salvini 8 + Where are Christian Lindner didn’t they now? live up to the hype — or did he? 17 The doers 42 In Germany, Has the left finally found its a new divide answer to right-wing nationalism? 49 The dreamers Artwork 74 85 Cover illustration by Simón Prades for POLITICO All illustrated An Italian The portraits African refugees face growing by Paul Ryding for unwelcome resentment in the country’s south disruptors POLITICO 4 POLITICO 28 SPONSORED CONTENT PRESENTED BY WILFRIED MARTENS CENTRE FOR EUROPEAN STUDIES THE EAST-WEST EU MARRIAGE: IT’S NOT TOO LATE TO TALK 2019 EUROPEAN ELECTIONS ARE A CHANCE TO LEARN FROM LESSONS OF THE PAST AND BRING NATIONS CLOSER TOGETHER BY MIKULÁŠ DZURINDA, PRESIDENT, WILFRIED MARTENS CENTRE FOR EUROPEAN STUDIES The East-West relationship is like the cliché between an Eastern bride and a Western man. She is beautiful but poor and with a slightly troubled past. He is rich and comfortable. The West which feels underappreciated and the East, which has the impression of not being heard. -
A Documentary Film Romeoisbleedingfilm.Com Is Bleeding SYNOPSIS
AUDIENCE AWARD BEST DOCUMENTARY FEATURE SAN FRANCISCO INTʼL FILM FESROMEOT A Documentary Film RomeoIsBleedingFilm.com IS BLEEDING SYNOPSIS From Executive Producer Russell Simmons and Director Jason Zeldes, comes an award-winning documentary following Donté Clark, a young poet transcending the violence in his hometown by writing about his experiences. Growing DAMN up in Richmond, CA, a city haunted by a fatal WHERE I’M FROM BULLETS FLY FROM turf war, Donté and the like-minded youth BLACK HANDS TO BE LODGED IN THE HEAD of the city mount an OF A BLACK MAN. WE urban adaptation of Shakespeare’s Romeo and Juliet, with the hope of starting a dialogue about violence in the city. Will Richmond crush Donté’s idealism? Or will Donté end Richmond’s cycle of trauma? LOSING romeo is bleeding • a documentary film bacKground Donté Clark’s poetry captures the violence and heartbreak that haunt certain neighborhoods of richmond, ca. the turf war between North and Central Richmond has raged for decades, with each generation having their own folkloric stories of how the war began. Donté was born in the heart of North Richmond, but found self-empowerment by writing about his experiences there. Now as a young man, Donté offers that same opportunity to Richmond’s youth, through an arts organization called RAW talent. “Romeo is Bleeding” is structured around one year in the raW talent classroom, as donté leads a cast of high school students in an effort to mount an urban adaptation of “Romeo and Juliet”. As Montague vs. Capulet transforms into North vs. -
Case Study - Patreon.Com Case: Patreon.Com Is a Website That Enables Artists to Connect with Their Fans to Get Support
Case study - patreon.com Case: Patreon.com is a website that enables artists to connect with their fans to get support. The main idea is that fans pledge to sponsor their favourite artists with a given amount of money per created work. Therefore, the site aims at building longer relationships between artists and fans and allow artists to have a stable income over the long-term. Task: First read about your case using the provided links. Please use your devices to contribute to the group work. Once you have a good understanding of your case, analyse it using the following guiding questions: • What problem/need does the case address? • What community, values and norms does it build on? Is it creating a new community or building on a pre-existing one? • What resources is it dealing with? • How is management organised? Are democratic structures in place? • Is the distribution of resources and responsibilities fair? • Is the production, distribution and management efficient? • Is the commons organised in a sustainable manner? Can the project survive in the long term? You should present your conclusions in the form of a theatre/short play. Anything is possible, you can make a reportage, interview, a press release or conference, or anything else you come up with. Be creative, your presentation may be filmed ;). You have 50 minutes for this task. Further Information: • https://www.patreon.com/ • https://en.wikipedia.org/wiki/Patreon • http://www.forbes.com/sites/sarahmckinney/2014/04/10/patreon-a-fast-growing- marketplace-for-creators-and-patrons-of-the-arts/ • http://www.theguardian.com/technology/2014/nov/19/crowdfunding-patreon-creators- musicians-youtube • http://www.cnbc.com/id/102541179 Case study - free and open source software Case: Free and open source software (FOSS) was the spark that got the free culture movement going, remember Linux? FOSS can be used for free by anyone, changed by anyone and copied by anyone. -
Activate 2020 Outlook Vf Digital Ds
ACTIVATE TECHNOLOGY & MEDIA OUTLOOK 2020 www.activate.com These are the Most Important Consumer, Industry, and Innovation Trends for the Year Ahead in Technology, Internet, Media, and Entertainment Welcome to Activate Consulting’s Technology and Media Outlook 2020 Each year, as part of the Wall Street Journal’s WSJ Tech Live, our team analyzes some of the most important consumer trends, technology innovations, and industry dynamics to predict what’s going to happen next — and next after that. We’ve taken a deep dive into the major forces that will reshape the industry next year and for years to come in the most important businesses: social networks, eCommerce and digital marketplaces, television, digital video, sports and sports gambling, video gaming, music, podcasting, and digital financial services. In addition, we assess the connectivity technologies that will unlock the next wave of growth. Our work begins with the most important person in technology and media: The User. Understanding how people use technology and experience media is the foundation of our thinking. You’ll see deep insights into consumers’ time, preferences, habits, and spending based on Activate’s proprietary analysis and large-scale consumer research. Most interesting is our discovery of technology and media “Super Users,” who will be key to every company’s strategy in the coming year. We hope you’ll find the results both insightful and provocative. The Activate Consulting Team www.activate.com 2 Activate growth. Own the future. Technology. Internet. Media. Entertainment. These are the industries we’ve shaped, but the future is where we live. Activate Consulting helps technology and media companies drive revenue growth, identify new strategic opportunities, and position their businesses for the future.