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Inleder Mjuklansering För Coronation Street Inleder mjuklansering för Coronation Street: Words & Design Qiiwi Games meddelar idag att man inleder mjuklanseringen av sitt nya ordspel som går under det välkända varumärket Coronation Street och görs i samarbete med ITV. Coronation Street är den populäraste såpoperan i Storbritannien och är den äldsta fortfarande pågående såpoperan i världen. Såpan sänds normalt sett i sex avsnitt varje vecka under prime time på ITV och lockar regelbundet en publik på över sex miljoner tittare. Handlingen kretsar kring familjerna som bor på Coronation Street, en gata i en fiktiv förort till Manchester. Spelet är det andra som Qiiwi lanserar inom affärsområdet ”Branded Games” och det andra i samarbete med ITV. Inleder mjuklansering för Coronation Street: Words & Design Bakgrund: Coronation Street är ett varumärke där både Qiiwi och ITV ser en stor internationell potential vilket ger mycket goda möjligheter att kostnadseffektivt kunna lyckas driva stora mängder trafik till speltiteln. Inleder mjuklansering: Spelet kommer till en början att mjuklanseras i Australien och Nya Zeeland på plattformarna Android och iOS för att utvärdera nyckeltal och fortsätta optimeras med målsättningen att lansera speltiteln globalt mot senare delen av året. Vid den globala lanseringens start kommer Qiiwi och ITV att fokusera på att växa speltitelns spelarbas primärt i Storbritannien via Tv- reklam, UA-kampanjer samt via Coronation Streets och ITV:s nätverk/sociala medier (Facebook, YouTube, Twitter, Instagram etc. Med tanke på såpoperans stora popularitet och följarskara spås en hög inströmning av organiska spelare. Utöver Storbritannien kommer nyckelmarknader att växa spelet på vara USA, Kanada, Australien, Tyskland, Frankrike, Italien och Spanien. Spelet kommer således att lokaliseras för att anpassas till dessa marknader. Mer info och beskrivningar om speltiteln kommer att publiceras på www.qiiwi.com . Beskrivning av Coronation Street: Words & Design på engelska: Welcome to Coronation Street! It’s time for you to step onto the cobbles and help Ken Barlow, Bet Lynch and many of your favourite characters in this new crossword game, based on the UK’s favourite continuing drama, Coronation Street! Help Ken give his old house a whole new look. Design it, decorate it and unearth buried treasures from Ken’s past. Head to the Rovers Return Inn where you can help Bet renovate the world famous pub and restore it to its former glory after it’s consumed by yet another fire. Decide on the legendary pub’s new look, and get it up and running again so Bet can serve the thirsty locals. In order to progress in the game you will need to solve entertaining and funny puzzles. Beat and complete the levels to unlock new chapters in the story. Discover secrets and the hidden mysteries of Coronation Street with some classic characters. Bilder från spelets butikssida på App Store och Google Play: Metagaming-element: Spelet kommer på ett effektivt sätt väva in så kallade metagaming-element i spelflödet. Spelarens framgång i ordspelsnivåerna gör att spelaren kan ta sig vidare i berättelsen. Spelet bygger på samma motor och spelmekanik som Qiiwis framgångsrika speltitel Wordington. VD Erik Dale Rundberg kommenterar: “Vårt team har arbetat med spelet Coronation Street: Words & Design sedan början på året och vi är nu mycket glada över att kunna inleda mjuklanseringen för speltiteln som vi tror har mycket stor potential. Tillsammans med ITV och Coronation Street-teamet har vi lyckats bygga upp ett intressant och spännande spel som vi tror kommer passa bra för både fans av såpoperan men även för personer som inte vet vad Coronation Street är sedan tidigare. I spelet hjälper spelaren två av såpoperans mest ikoniska karaktärer genom tiderna, Ken Barlow och Bet Lynch med diverse utmaningar och problem som de ställs inför. Vi startar nu mjuklanseringen för Coronation Street i Australien och Nya Zeeland för att genomföra de sista optimeringarna och poleringarna innan vi mot senare delen av året kommer starta den globala lanseringen med störst fokus inledningsvis i Storbritannien.” För ytterligare information: Erik Dale Rundberg, VD, Qiiwi Games AB Telefon: +46709260697 E-mail: [email protected] Om Qiiwi Games AB Qiiwi Games är en utvecklare av spel till mobila plattformar som iOS och Android. Bolagets nuvarande verksamhet startade 2012 och bolaget har spelstudios i Alingsås, Sverige och Nicosia, Cypern. Qiiwi fokuserar på att utveckla mobilspel riktade mot ”Casual Gamers” inom genrerna Trivia, Match-3 och Word/Puzzle. Bolagets slogan är ”Adventures for Everyone"..
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