#GTSHAWAII 1 Hawai‘i Tourism Taiwan 2018 Recap & 2019 BMP Andrew Koh Managing Director Hawai‘i Tourism Taiwan
[email protected] #GTSHAWAII Hawai‘i Tourism Taiwan Managing Marketing Marketing Director Manager Specialist Andrew Koh Christina Chang Ariel Lu #GTSHAWAII Session overview 2018 Year-to-date market activities recap 2019 Brand management plan overview Q&A #GTSHAWAII 2018 Year-to-date recap – Taiwan Outbound to Hawaiʻi Statistics Arrivals Length of Stay # of People Days -6.5% +21.8% 12,000 8 10,000 11,175 9.23 10,448 7.58 8,000 4 6,000 4,000 0 YTD July 2017 YTD July 2018 YTD July 2017 YTD July 2018 Visitor Expenditures Per Person Per Trip Spending US$ Millions US$ +11.7% 2,500 +19.5% 25 2,337 20 24.4 21.8 1,955 1,500 15 10 500 5 YTD July 2017 YTD July 2018 YTD July 2017 YTD July 2018 #GTSHAWAII 5 2018 Year-to-date recap – Market Activities #GTSHAWAII 6 2018 Year-to-date recap – Market Activities #GTSHAWAII 7 2019 Brand management plan overview Economic environment Market trends Strategic objectives Target segments Key leisure programs #GTSHAWAII 8 Economic environment GDP Growth Rate Unemployment Rate • July 2018 actual: 3.81% 3 2.6 2.5 2.11 Currency Exchange Rate 2 1.5 1.5 30.729 1 0.72 31 0.5 30.5 0 30 2015 2016 2017 2018 29.5 29 Jan Feb Mar Apr May Jun Jul Aug USD to NTD Source: Directorate General of Budget, Accounting and Statistics, Executive Yuan; Taiwan Tourism Bureau, Source: Central Bank of Taiwan #GTSHAWAII 9 Market trends – Taiwan outbound market overview OUTBOUND DEPARTURES OF TAIWAN 18,000 Outbound