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Iced Coffee New in 2010 the Local Economy

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Iced Coffee New in 2010 the Local Economy 2010 Fall Newsletter *Relax and Enjoy the beauty of the subtle changes during this Fall Season! I hope this newsletter finds you in good In addition, our new product focus will con- health and spirit. It seems like yesterday that we tinue along the line of the successful Good- November 2, 2009 were getting ready for the start of our 38th season west Iced Coffee system. serving the Jersey Shore. With a record number of This year, our commitment to Volume 5, Issue 1 heat waves and a dry weather pattern dominating the summer, the stage was set for a successful sea- unique and high quality products has been son. Ice Cream sales throughout the region hit an all recognized at the Worlds Dairy Expo, honor- time high. Tourists and locales went to the beaches ing Gifford’s Dairy, as the Grand Champion, Inside this Edition in droves and demand for Ice Cream treats never the maker of Island Ice Cream’s own brand. waned. In closing, as the holiday season Tony’s Message 1 approaches, I want to thank you for giving us With fall upon us, Island Ice Cream is the opportunity to serve you and extend best Local Business 1 working on next season’s hot new trends. As stated in Dairy Fields magazine, consumers find comfort wishes to you and your family for a peaceful Fun Facts 1 and restful winter. Remember, Island Ice in eating frozen treats as much as entrepreneurs Iced Coffee 1 enjoy creating boutique flavors. Innovations in Cream will continue to drive miles to bring ingredient and nutritional profiles will play a ma- your customer smiles. Our commitment to On the Lighter Side 2 jor roll in the development of new frozen treats. you and your business is the basis for our Watch for our release of Unilever’s Premium Euro- mission statement. A Flair for Success 2 pean style caramel and chocolate dipped vanilla bean See you in the spring, Next Issue 2 ice cream bars along with the new Air Head ice pop Tony novelty. Why We Should “Stop and Shop” Fun Fact: in Our Local Community: Ice Cream Sundaes In today’s age of instant com- Opportunities grow for local account- Sundaes evolved from the ice cream sodas that munication, it is so easy to access goods ants, insurance brokers, computer con- were originally served at North American soda and services outside of our community. sultants, attorneys, advertising agencies fountains. The sundae's invention can be accred- Purchases can be made globally with and others to help run the businesses. ited to a law prohibiting the serving of ice cream the “click of a button”. Often, as we Local retailers and distributors also sodas on Sundays. To get around this law, soda purchase through the Internet, we do carry a higher percentage of locally- was omitted from the dessert. The dessert was thus not always consider the ramifications. made goods than the chains, creating named “Sundae” in honor of the day it was served. The truth of the matter is that spend- more jobs for local producers. The spelling was changed so it would not be ing in our community will stimulate Shopping locally also supports sacrilegious. www.iceream.com our local economy. It is really simple. entrepreneurship in the community. Locally owned businesses recycle a Why is this so important? Entrepre- bigger share of their revenue back into neurship serves as an important means Iced Coffee New in 2010 the local economy. for individuals and families to get out Goodwest Industries presented Island Conversely, if local businesses of low-wage occupations and into the Ice Cream with their latest product this Spring. lose their support, the community will middle class. Our country thrives on The Iced Coffee System was provided at no lose this business base. These compa- the innovations of entrepreneurs. They charge and did well with sales for first time us- nies provide local jobs and better fuel our economic prosperity. ers. This product market is women and young wages. In addition, independent local So next time you find yourself adults. If you would like more information businesses employ a wide array of sup- in the global market shopping for items about Iced Coffee dispensers for next year, let us porting services. For example, they hire that you can find locally, take a walk, know! architects, designers, cabinet shops, meet your neighbors and support your sign makers and contractors for con- local stores and community. struction. www.ezinearticles.com Page 1 Creating a Flair for a Successful Ice Cream Business On the lighter side: Over the past few years, the You can differentiate in at Island Ice Cream newsletter has in- least 4 different ways: the atmosphere Presidential Fun Facts about Ice Cream cluded various articles on improving you create, the products you sell, the George Washington loved ice cream! and updating your ice cream business. services you offer, or the theme you During these difficult economic times, incorporate throughout. He had two ice cream machines at his home. it is especially important to upgrade or To get your creative juices Thomas Jefferson loved French style ice cream - his favorite reconfigure certain aspects of your busi- flowing, here are some ideas on how to was a French pastry with ice cream in the middle! He also ness to ensure customer loyalty and differentiate your business according to loved the French tradition of adding vanilla to his ice cream. bring in new customers. Whether you your customer's preferences. are starting an ice cream business or He owned 2 French ice cream makers. Atmosphere already have one, you will need to dif- Old-Fashioned Country Store James Madison had ice cream served at his inaugural ball - ferentiate yourself from other ice cream the milk came straight from the Madison's own cows! businesses. If there is no difference Classy coffee shop/ice cream parlor between you and the competition, most 60s Diner Franklin Roosevelt was a lover of ice cream, especially people will come to you only when it's chocolate. He even served ice cream to King George. convenient for them. Not a good plan! Garden Party You want a loyal base of customers who Hawaiian luau Ronald Reagan dubbed July "National Ice Cream Month" are not willing to settle for any other and the 3rd Sunday "National Ice Cream Day" in 1984. establishment. They go out of their way Products to get their frozen treats from you. Best Healthy Fun Facts about Ice Cream in America of all, they rave about your business and International items The average American consumes 23 qts. of recommend it to others. ice cream per year. Sound too good to be true? Exclusively chocolate With a quality product and a little crea- Fresh fruit During the 1800s, Hokey Pokey ice cream was sold in the tivity and personality, it's possible. streets. "Hokey Pokey" comes from the Italian phrase "Ecco un Services Think about your favorite places to do poco," meaning "here's a little" or "try a sample." Hokey Pokey Allow customers to choose "mix-ins" business; each one of those places has that you stir into the ice cream of ice creams were also called "penny licks" because people could differentiated themselves. It's their their choice buy a small amount of ice cream served in a glass dish for just a uniqueness that keeps drawing you penny. back......the cafe that provides a relaxing Allow customers to add their own top- coffee-shop atmosphere....the grocery pings In 1896, Italo Marchiony developed the forerunner of the ice cream cone. Marchiony sold ice cream on Wall Street. He store that offers a wide variety of deli- Provide coloring sheets and crayons cious foods from around the was faced with one frustrating problem - all of his ice cream world....the dentist office that sports Provide small board games to be played bowls were either getting stolen or broken! He invented a con- enough toys in the lobby to keep your during customer's visit tainer that could both hold the ice cream and also be eaten! children occupied for hours and even Top every purchase with a cherry or a His design had a flat bottom and handles for easy gripping. It excited to return. These businesses chocolate (customer's choice) resembled a tea cup! don't just provide a product - they pro- vide an experience - an experience you Large portions In the 1920s, immigrants coming to Ellis Island were served want to re-live. You must provide a Themes ice cream as part of their welcome to American culture. Many unique, fulfilling experience for your Super hero didn't know what ice cream was. They tried spreading it like customers. If you do this, you'll earn butter on bread! their lifetime loyalty. Professional sports team During Prohibition in the 1920s, breweries turned into ice How will you differentiate Cartoon character your business? Ask yourself 2 simple cream manufacturing plants! However you decide to make questions. your business unique - make sure that Who are Your Customers? World War II Fun Facts about Ice Cream you can execute it well without making Who is your dream customer? What it look forced or corny. No matter how type of person do you want to attract to During WWII, ice cream made the US War well you work at making your business your business? Are there enough people Department short list of necessary items needed to help troop unique, it will never truly stand out of that type in your community to sup- from the crowd unless you have a morale.
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