Tamkang University Culture Tamkang University Culture, on the basis of the school motto, "Simplicity, Truthfulness, Firmness, Perseverance," has adopted the concept of three objectives of education, "Globalization, Information-oriented Education, and Future- oriented Education" and the spirit of "Overcoming Difficulties Slope" to compose Tamkangians' shared way of thinking: recognizing the future, adjusting to the future and even creating the future so that Tamkangians can stand at Tamkang University and take a broad view of the world. Tamkang Culture Tamkang Culture Tamkang University Anthem Tamkang University Flag & Colors

Lyrics: Tsou Lu Music: Lu Chuan-sheng The university flag has as its base the blue color; on the center of the flag is O, grand Tamkang, roll out to seas. the university logo; the three horizontal You pave the way for exchange of thought. bars on both sides of the logo signify the In quest of learning, you never cease. Three Principles of the People, and the And worthy men are thus up brought with four characters below bear such name as humble heart for truth you seek. "Tamkang University". Be true and brave. The university colors are red and white: Red Great deeds for speak. stands for zeal and courage, indicating that O, young scholars, flowers of the time. those who are educated here must struggle Bright stars that show the way. for the nation, the society, and justice. Bear learning soul; by steps up climb. White represents purity and unimpeachable, Waste not your youthful day. indicating that those who are educated here must be straightforward and upright, and frank and unselfish. Tamkang Culture Tamkang Culture Tamkang University Motto Tamkang University Emblem

Such words as “Simplicity, Truthfulness, A school emblem represents the school. The Firmness, and Perseverance” appearing Tamkang University emblem was designed in the university anthem are also the by a well-known artist named Lan Yin- university motto. “Simplicity” means ting. It is in the form of a giant bell, which “unassuming plainness, sincerity and contemporaries used to call a clock. The two honesty”; “Truthfulness” represents Chinese characters 「鐘鈴」“Chung Ling,” “vigorous implementation, law abiding which literally means “clock and bell,” are and thoroughness”; “Firmness” the same as「鐘鈴」, the child name of symbolizes “the blending of toughness, my late father Chang Ming alias Ching- with uprightness and impartiality and sheng. We use a bell (鐘鈴) as our university gentleness”; and “Perseverance” signifies emblem, on the one hand, to commemorate “courageous determination, with virtue my father and, on the other hand, to follow and liberality of mind.” The motto the ancient tradition of using a big bell for is Tamkangians’ life objective, their the purpose of education (see “Pa Yu” in Lun fountain of life, and the fountainhead of Yu). And according to the record, people in their living water, flowing eternally. former times regarded Confucius as a master (木鐸) . On top of the bell are two wings, symbolizing the spirit of “spreading the wings and flying high; soaring instantly and progressing swiftly.” Engraved on the bell are two Chinese characters “Tam Kang.” Mission Vision Carrying on the Heritage and Paving the Way Manifesting Educational Ideals of for the Future, Establishing a New Culture for Private Schooling Society and Nurturing Talents with Great Souls Tamkang University is the oldest private The general planning of Tamkang institution in higher education in Taiwan. University has taken into consideration Born into chaotic times, Tamkang University how to cater to the demands of the nation grew up independently. Tamkang has and society and how to follow academic created not only its own future but also trends from around the world. In addition new development approaches for all private to providing an arena of education, research universities and colleges to follow. Ever and service, Tamkang also aims to pass since its inception, Tamkang has nurtured the human legacy to generations to come numerous talents to support the political and as well as renovate the social culture, economic development of the country, by in the hope of nurturing Tamkangians making the best use of resources and being with innovativeness, professionalism, innovative in governance. intelligence, morality, cross-cultural perspectives, modesty and fortitude. Vision Ideals and Strategies in Governance Creating an Exquisite and Tamkang Quality House Prominent Academic Kingdom Tamkang has developed in different locations from the Five-Tiger Hill in Tamsui to the Linmei Mountain in Yilan, establishing four campuses in total. The Tamkang campuses enjoy academic freedom and provide generalist and specialist subjects. Tamkang undertakes the mission of inheriting tradition, responds to the market, and further provides a healthy space with a great range of staff from diverse backgrounds. Tamkang has always aimed to achieve the ideal of the "Academic Kingdom" -- an exquisite and quality comprehensive university. Ideals and Strategies in Governance Ideals and Strategies in Governance Three Circles and Five Disciplines of Education The Symposium of Leaders in Students' Association of Tamkang University Tamkang's design of education includes not only teaching, research and services, Traditionally, Tamkang has already had some student associations of vital importance, like the but also moral and school life education. Tanhai Tung-chou Association (淡海同舟社), The Tri-circle curriculums comprise established in 1966, which is virtually a seminar professional courses, core courses and for students leaders. It is also Tamkang’s extracurricular activities. The five- student association that has the longest history discipline educations fuse moral, and biggest membership. With “trying its best intelligent, physical, social, and aesthetic and creating far-sighted vision” as its goal, the educations. The curriculum design and association promotes and passes on the historical various disciplines help to foster students legacies to the younger generation. With a with professional excellence and mental deep feeling of “we are on the same boat” and strength. rigorous training, Tanhai Tung-chou Association not only draws the centripetal force of the members of all the associations towards our university, but also cultivates countless talents for the society. Ideals and Strategies in Governance Ideals and Strategies in Governance Triple Objectives: Globalization, Information- Historical Legacy and Wave-by wave Development oriented Education, and Future-oriented Education The First Wave (1950-1980) is the Foundation Period, referring to the difficult times and hardships of Tamkang The triple objectives of Globalization, Junior College of English and those of Tamkang College of Information-oriented Education, and Future- Arts and Sciences, adopting the policy of emphasizing “both oriented Education are the foundation of quantity and quality.” Tamkang University’s continuous management The Second Wave (1980-1996) marks the Positioning and development. Globalization is the spatial Period, referring to the period when Tamkang was elevated pattern of the future; Information-oriented to the status of a university, emphasizing its policy of Education, the life pattern of the future; and “quality over quantity.” Future-oriented Education, the time frame of The Third Wave (1996-2005) signifies the Uplifting Period, referring to the university’s forty-sixth founding the future. As for the triple objectives, they anniversary, when the University Chueh-sheng Memorial are the time and spatial integration of Tamkang Library was officially open, linking the university with collective life system. international academic circles and marching toward the goal of becoming a first-rate world-class university. The Fourth Wave (2005- ) means the Transitional Period, referring to the year of 2005, when Tamkang University ventured onto the threshold of the Second Sigmoid Curve, inaugurated Lanyang Campus, and designated the day that campus recruited its incoming students as the starting point of the Fourth Wave. From that time on, Tamkang University has developed into a university with four campuses, including Tamsui Campus, Taipei Campus, Lanyang Campus, and Cyber Campus. Tamkang has also wisely utilized its manpower and material resources, tapped its innate capabilities, promoted the passing on of its historical and cultural features, and redoubled its endeavor, so as to upgrade its academic excellence and establish the Tamkang Academic Kingdom. Ideals and Strategies in Governance Ideals and Strategies in Governance One Great University, Four Distinct Campuses One Great University, Four Distinct Campuses

Tamsui Campus develops colleges Taipei Campus aims to develop service- balanced between teaching and research. centered lifelong and extensive education. It researches into cutting-edge subjects The Division of Continuing Education and produces excellent results through offers credited and non-credited courses. exploring “taught knowledge” and By teaching fundamental knowledge “applied knowledge.” It aims to be “The and combining with social resources, City of Intellect” with high academic this campus aims to be “The Sea of value and reputation. Knowledge Navigators.” Ideals and Strategies in Governance Ideals and Strategies in Governance One Great University, Four Distinct Campuses One Great University, Four Distinct Campuses

Lanyang Campus develops teaching The Cyber Campus offers synchronous colleges. It offers British-style tutorial and asynchronous local courses education, accommodations for and distance courses received from teachers and students, a Junior Abroad internationally renowned universities. Project, English taught courses and In addition, it has established the enhanced counseling services. Seeing Department of Educational Technology a new model of holistic university and Global Chinese Business education in Taiwan, the campus is Management In-service Master “The Garden of Wisdom”. Programs, making the digital education a “The Space of Knowledge Explorer.” Ideals and Strategies in Governance

Four Models of Governance The Collegial Model The Political Model This is the management model for Tamkang This constitutes the management model for University’s academic departments. Its Tamkang University’s higher level leadership. special features are that faculty members Its special features are that conflicts are administer their own affairs, exercise normal. The policy makers will be influenced professional authority, share and participate and conflicts will arise between internal and in decision-making, stress on humane and external interest groups, and between limited educational change, maintain a problems resources and unlimited demand. Therefore, orientation as the center of the decision compromise, deals, negotiation, and emphases model, and emphasize effectiveness not on efficiency and effectiveness are the efficiency. Thus faculty members are necessary approaches to obtaining peace and intrinsically motivated. solving problems. The Bureaucratic Model The Market Model This forms the management model for This model is comprised of four major Tamkang University’s administration units. strategies: cost, efficiency, productivity, and Its unique features include organizational effectiveness. Universities in the course of hierarchy of authority, following rules and adopting this model to develop their academic regulations, and the systematic application curriculum are advised to make good use of them. Moreover, officials are subject to of the following as nucleus strategies: 1. discipline and control; they emphasize both Differentiation, 2. Individualization, 3. Focus, efficiency and effectiveness. and 4. Globalization. Ideals and Strategies in Governance Ideals and Strategies in Governance Goal-directed Evolution Total Quality Management (TQM) Nature’s evolution is a random trial-and- The concept of “Total Quality Management” error process. Vast numbers of mutations was introduced to Tamkang in 1992, when the occur randomly with no goal other than Education Quality Control Committee was survival of the fittest. Artificial evolution established, chaired by the President of Tamkang (goal-directed evolution), on the other University. Other education quality management hand, has a goal set by humans. They units were also set to implement TQM. Each have to state precisely what they want the year, the “Total Quality Management Seminar” evolution to achieve. and the “Seminar on Innovation in instruction Tamkang University intends to cultivate and Administration” have been held, where both Tamkangians that can recognize the teaching and administrative staffs can gather goal-directed evolution and develop together to brainstorm on the most beneficial potentiality, not those who blindly follow strategies for university development, and evolution, but those who are able to make enhance the quality of teaching, administration the best choice and create the best future. and services. The Tamkang Quality Award was established in 2006 to accredit organizations achieving high TMQ performance. Ideals and Strategies in Governance Ideals and Strategies in Governance The Blue Ocean Strategy Mass Collaboration

The advance of the university does not “The more you share, the more you happen naturally. The university should win,” said Brian Fetherstonhaugh. fully recognize the circumstances, scrutinize its own capabilities, set goals at In the era of Web 2.0, mass collaboration different stages and press on toward them will transform the operation of with all efforts. In the fierce competition organizations into innovation and in higher education nowadays, Tamkang value creation, through opening, peer should cooperate with other universities production, sharing, and global action. and exchange resources to perform the Meanwhile, new organizing methods win-win blue ocean strategy and create will replace traditional organizations competitive advantages. to be the new momentum of wealth creation in the economic system. In light of this, mass collaboration will bring about cooperation among industry, government and academics, accelerate academic exchanges with international sister schools, and finally place Tamkang University at the center of the largest academic network. Ideals and Strategies in Governance Ideals and Strategies in Governance Sigmoid Curve and the Second Curve J Curve and the Solution to the Hindrance of Changing The development of any organization is made up of numberless “S” Curves plus The “J-Curve”, developed by Professor total combination, beginning from the Jerald M. Jellison in USC, sheds light on slowly growing “initiation period,” through perceiving employees’ emotional reaction accelerating growth, to reaching the apex of and performance curves when they face “maturity,” and then to gradual deterioration. challenges. It helps leaders to precipitate If we wish an organization a continuous effective change and elevate organization growth, then we have to realize that prior performance. The changing processes can to the deterioration of the growth we have be separated into four stages: to make an attempt to build another new 1. Plateau: the initial stable stage before curve, which is the Second Curve, with changes are introduced the purpose that the First Curve won’t fall 2. Cliff: the resisting stage in face of into a “deteriorating period.” The trended changes development of Tamkang University is connected by a series of S-curves. 3. Valley: the adapting stage with low performance 4. Ascent: growing familiarity with the new circumstances 5. Summit: the stage when performance shoots high Ideals and Strategies in Governance Ideals and Strategies in Governance Matthew Effect and Vying for Social Resources Zoo Model and Panda

The Matthew effect was proposed by World-class professors and scholars Robert K. Merton in The Sociology invited to participate in the research of Science: Theoretical and Empirical and teaching can promote the Investigations, edited by Norman W. reputation of the university. The effect Storer in 1973. The effect is the social can be compared to zoos vying for phenomena of accrediting the winner, pandas to attract visitors. All teaching aiming to make individuals in a social units in Tamkang University are also group internalize the operation of the encouraged to foster masters of their reward system and identified roles own. be pervasively recognized. In higher education, excellent departments, colleges and universities can win awards and grants, further encouraging positive competitions in the university and enhancing the university’s academic reputation. Ultimately, a university acclaimed for its excellence will benefit from national and social resources and will be able to develop its features. A private university with limited resources needs to compete for resources actively. Ideals and Strategies in Governance Ideals and Strategies in Governance Organization Activation Wild Cards Effect To respond to challenges, Tamkang A wild card is the key in a poker game, often University has always readjusted its showing up unexpectedly with its special organization to recreate competitive power. When a wild card appears, the effect advantages. Some years ago, the is that a new concept, word or horizon will "Admissions Section" was installed appear to change original circumstances and in response to the multiple-admission viewpoints and therefore increase leverage and program promoted by the Ministry of competitiveness. Seizing upon the wild card Education. The "Center of Learning and effect can help the university create advantages Teaching" was established to strengthen and promote its reputation rank. For instance, teaching and learning effects. Further, the wild card effect took place when Tamkang the position of "Vice President for was awarded with: International Affairs" was added to ．the first place in the private university in promote international exchanges and the University Evaluation conducted by the cooperation. These strategies have been Ministry of Education, adopted to encourage active organizations ．the first place in “Most favorite private and enhance the capabilities to take up university” 11 years in a row in the Survey various challenges. of the Top 1000 Enterprises’ Talent Strategy and Favorite College Graduates conducted by Cheers Magazine, ．the Best Futures Studies Research Institution, ．the champions of FIRA Robot Soccer World Cup, and ．the Green Building Certification and Mark for Lanyang Campus. Ideals and Strategies in Governance Symbol of Tamkang Culture Thrival The Statue of Mr. Chang Ching-sheng

Thrival means to live with quality, respect Mr. Chang Ching-sheng, Dr. Clement C. P. and honor. The world provides humans Chang’s father, founded Tamkang English with a place to develop their potentiality, College in 1950, and died in National not to restrict them; time and space are Taiwan University Hospital. In memorial of resources not constraints. The thrival his father, Dr. Clement C. P. Chang erected have already surpassed from their human his sculpture, standing on the square on the rights struggle for survival to embracing a top of the Overcoming Difficulty Slope. Ex- new global concept. And through images, president Yan Jia-gan, when he was Premier, determination, leadership, and passing on, left his hand-writing on the sculpture they see themselves as the forces capable foundation to of creating the created future, not the commemorate ones shaped by the forces of the future. Mr. Chen Ching- Tamkangians shall learn from thrivals, sheng’s incredible capable of creating a prosperous and contribution to vigorous society. education. Symbol of Tamkang Culture Symbol of Tamkang Culture Overcoming Difficulty Slope The Chinese Palace-style Classrooms

The Overcoming Difficulty Slope is a Built in 1954, the Chinese palace-style steep slope made up of 132 stone steps classroom buildings are architecturally built in 1953. Symbolizing “difficulties modeled after Chinese classical palaces and hardships,” the slope was also the only with green roof and red walls. They path leading to Tamkang Campus in its are the starting point of the permanent initiation period, not only representing the classroom buildings on the Tamkang school’s founding spirit of developing the Campus. mountain and the forest, but also testing whether students could overcome difficulties; carry out “Simplicity, Truthfulness, Firmness, and Perseverance”; and testify to the fact that only with vigorous and strong body can we strive upward. Symbol of Tamkang Culture Symbol of Tamkang Culture Lucky Dolphins Milestone Statue

Situated in the roundabout at the top end of The University Commons the Lantern Road is the work by a well-known Situated in the center of the vast contemporary sculptor Wang Shiu-chi. The compound before the Ching-sheng dolphins were chosen as an auspicious symbol Memorial Hall is the University of our university as the result of a poll of Commons, built in 1986 and designed students from all our campuses. Dolphins are by our alumnus--Architect Lin Kuei- the most agile and smartest mammals in the jung. The University Commons are ocean; they are endowed with surprising innate in the form of four tablets of bamboo ability to swim across the four seas. Engraved encircling one another, symbolizing on the pillar-base of books in ancient times, so they are the milestone are four called tzu chien (竹卷 meaning”books lines of phrases that Dr. and scrolls”). Clement C. P. Chang Seen from often quote to encourage above, the Tamkangians: “Let’s University establish a firm foothold Commons look at Tamkang University/ like the pivot of Hold the whole world a motor, turning in view/Grasp the latest unceasingly information/and create a bright future.” Symbol of Tamkang Culture Symbol of Tamkang Culture The Bronze Sculpture of the Five Tigers Tamkang Golden Eagle Award

“The Five-tiger Hill” is the permanent The Tamkang Golden Eagle Award for the location of our Tamsui Campus. The range “Tamkang Elites” was initiated in 1987. of Mt. Tatuen wriggles downward up to As the highest honor of the university, the the Hu-tou Shan (Mt. Tiger’s Head), which Award is set up to glorify Tamkangians that separates into five ridges. Our university make a great contribution to the country, is situated on the fourth ridge. The bronze render useful services to the society, create sculpture depicting five tigers embracing one welfare for humankind, and give feedback another is the work by Wang Shiu-chi and to the alma mater. The Award is in the stands in front of the Shao-mo Memorial form of a golden eagle spreading its wings, Gymnasium. Representing Tamkangians’ symbolizing Tamkangians, like the flying “Hu Hu Shen Fong” (meaning “vitality”), eagle in the sky, majestically overlooking vigorous body, and the spirit of bravery. On the earth below. the pillar-base of the monument is Dr. Clement C. P. Chang essay: “The Five-tiger Hill: A Sketch.” Symbol of Tamkang Culture Symbol of Tamkang Culture

The Global Village Sculpture Sculpture of Hsuehshan Tunnel: The Rising Sun Above Hsuehshan Tunnel (Love of Lanyang and Devotion to Tamkang) Installed on the front ground of the Shao- The sculpture portraying the Hsuehshan Tunnel of the Taipei- mo Memorial Natatorium Complex are Ilan Expressway was presented to me in 1990 by “The Association for Promoting Taipei-Ilan Rapid Transit System” artworks by Yang Ying-fong, a renowned and was designed by the famous Designer Zerman Hu and master sculptor from Ilan, Taiwan. The Lanyang Master-Sculptor Yu Yu Yang (Yang Ying-feng) under sculptural artworks in the form of square, the commission of “The Ilan Association, Taipei Chapter. ” round, and rectangular parts are made The original sculpture was made from gilded stainless steel from glossy stainless steel, signifying in the form of an ancient Chinese hieroglyph “山” (shan the globe on which different peoples meaning “mountain”). In this artwork, the Hsuehshan Tunnel harmoniously live and representing the is located at the lower corner on the left of the shan, while at the upper corner on the left is the golden sun, just rising from vision of globalization that our university the Pacific Ocean and shining over Lanyang. To celebrate is pursuing for. the completion of the Lanyang Campus and the opening for public use of the Taipei-Ilan Expressway, we entrusted Arthur Yang, the son of Master Yu Yu Yang, with a task to enlarge the original sculpture into a stainless artwork of 241 cm high and 270 cm wide. The giant sculpture is installed on the lawn before the “Clement Chang International Conference Hall” on Lanyang Campus, so that the Lanyang residents, the faculty and the students of Tamkang University, as well as visitors from home or overseas may appreciate the artwork and, at the same time, pay respect to the unsung heroes who sacrificed in the course of building the Expressway. It also symbolizes that Tamkang University which begins at Tamsui is connected in heart with Lanyang through the Hsuehshan Tunnel. Tamkang University http://www.tku.edu.tw/

Tamsui Campus ) 151 Ying-chuan Road, Tamsui, Taipei County, Taiwan 25137, R.O.C. % 886-2-2621-5656 Taipei Campus ) 5 Lane 199, Kinghua Street, Taipei, Taiwan 10650, R.O.C. % 886-2-3393-3833 Lanyang Campus ) 180 Linwei Road, Chiao-hsi Shiang, I-lan County, Taiwan 26247, R.O.C. % 886-3-987-3088 Cyber Campus http://cyber.tku.edu.tw