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Identifying Media Logics in the Content and Formats of Radio FIP on Its Digital Platforms

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Identifying Media Logics in the Content and Formats of Radio FIP on Its Digital Platforms Department of Informatics and Media, Media & Communication Studies, Two year’s master thesis Music radio stations from the “On Air” to the Online: Identifying media logics in the content and formats of Radio FIP on its digital platforms Student: Nicolas Ignatiew Supervisor: Jakob Svensson 1 Abstract: Internet and digital media have profoundly reorganised the radio landscape by giving birth to new formats and patterns of radio listening. Today, traditional radio actors systematically use online platforms to diffuse their programs and communicate with their audience. This master thesis offers a case study and examines how Radio FIP, a French music station of public service, uses its digital devices to diffuse its program and produce content online. On the basis of existing researches on radio and radio diffusion online, and with the help of the concepts of format, media logics and hybrid media system, the author of this paper defines two logics of traditional radio and radio online used as reference in order to analysis the influence of media logics on the station’s material and formats online. Observation of Radio FIP’s website and social media pages on Facebook and Twitter showed a clear influence of radio online logics in the visual and informative extra content, the additional audio offers through online webradio streams, the promotion of non linear and asynchronous formats of radio listening’s and the incorporation of networked media frames. At the same time, logics of traditional radio prove to be also very significant with the pre-eminence and promotion of the station’s on air broadcast on digital devices and the reproduction of traditional radio patterns of temporality, music prescription and vertical communication on social media platforms. The coexistence of the two logics in Radio FIP online platforms characterises the station’s digital apparatus as a hybrid media space, and opens up new research trails for better understanding what influence the content formats of radio stations diffusing online. Keywords: Radio – Digital Media – Formats – Media Logics – Radio Logics - Radio Listening – Broadcast – Music - Program – Social Media. 2 Acknowledgement This master thesis is the conclusion of two vivid years of studies at Uppsala University that constituted an important period in my personal life. Certain persons during these times have played an important role for me, especially during the severe moments of the writing process. I would like to thank in particular: - Jakob Svensson, my dear supervisor and mentor in the program “Digital Media and Society”, for having given me the chance to be a master student at Uppsala University and always been a great inspirational mind and helpful person dedicated to his students. - Göran Svensson, who examined this master thesis and provided insightful comments. - Andaç Baran Cezayirlioğlu, my soul brother, for being such a raw model of worthy, hard-working and responsible person. - Olga Yegorova, my favourite working and music partner, for being such a shiny human being. - Theresa Ruthen, one of freest and most creative mind I have met and who I hope will succeed greatly in her thesis writing. I send her all my support. - My other comrades from the master program “Digital Media and Society”, for having tolerated my temper and never ending speaking intervention during these two years. - All my colleagues from Radio FIP, surely the best music radio in the world, with whom I have spent three wonderful months during my internship. I would like to thank in particular Ghislain Chantepie my tutor, and Bruno Chabert my neighbour of the web team. - My MacBook Pro, a terrific machine that never let me down and deserves half of the credits on this paper. - My parents, for always having been supporting me. 3 Table of Content Introduction ............................................................................................................................................ 6 Aim and research question .................................................................................................................... 8 CHAPTER 1: BACKGROUND TO THE EMPIRICAL SETTING: ............................................... 9 1.1. THE RADIO MEDIA LANDSCAPE IN FRANCE .................................................................................. 9 1.2. RADIO FIP AND ITS DIGITAL TRANSITION ................................................................................... 12 CHAPTER 2: THEORETICAL BACKGROUND ON RADIO STUDIES ................................... 14 2.1. RADIO: A TENTATIVE DEFINITION ............................................................................................... 14 2.1.1. Radio as an academic object ............................................................................................... 14 2.1.2. Radio formats ...................................................................................................................... 16 2.1.2. The radio listening activity .................................................................................................. 18 2.2. RADIO ONLINE AND THE REDEFINITION OF RADIO LISTENING ................................................... 19 2.2.1. Specifying radio online ....................................................................................................... 19 2.2.2. Visual dimension and value added services ........................................................................ 20 2.2.3. Delinearization and Personalization of radio listening ..................................................... 21 2.3. ACADEMIC STUDIES ON RADIO DIFFUSION ONLINE .................................................................... 23 2.3.1. Existing works on radio diffusion online ............................................................................ 23 2.3.2. Contribution to the field ...................................................................................................... 24 CHAPTER 3: THEORETICAL FRAMEWORK ............................................................................ 27 3.1. HYBRID MEDIA SYSTEM .............................................................................................................. 27 3.2. MEDIA FORMATS AND MEDIA LOGICS ........................................................................................ 28 3.2.1. The tandem format/logic .................................................................................................... 28 3.2.2. Overlapping media logics ................................................................................................... 29 3.3. THEORETICAL FRAMEWORK IN THE SETTING OF RADIO FIP ...................................................... 30 3.3.1. Adapting hybridity and media logics to my case study ...................................................... 30 3.3.2. Defining logics of traditional radio and radio online ........................................................ 32 CHAPTER 4: METHODOLOGY ..................................................................................................... 34 4.1. HOW TO ANALYSE RADIO FIP’S CONTENT ONLINE? .................................................................. 34 4.1.1. The choice of qualitative content analysis ......................................................................... 34 4.1.2. Operationalization of theoretical framework ..................................................................... 36 4.2. EMPIRICAL DATA ....................................................................................................................... 37 4.2.1. Entry in the field and data collection ................................................................................. 37 4.2.2. Unit of analysis and sampling ............................................................................................ 38 4.2.3. Quantitative overview ......................................................................................................... 41 4 4.3. LIMITATIONS OF THE STUDY ..................................................................................................... 42 4.2.1. Scope, time span and validity of the material .................................................................... 42 4.2.2. Reliability and ethical considerations ................................................................................ 42 CHAPTER 5: ANALYSIS .................................................................................................................. 44 5.1. DESCRIPTION OF RADIO FIP’S ONLINE MATERIAL ...................................................................... 44 5.1.1. Content and architecture of the website .............................................................................. 44 5.1.2. Social media posting ........................................................................................................... 58 5.2. IDENTIFYING LOGICS OF RADIO ONLINE .................................................................................... 67 5.2.1. Radio FIP’s supplementary content and value-added services online ............................... 68 5.2.2. Radio FIP’s disrupted program formats and modes of listening ....................................... 70 5.2.3. Radio FIP’s networked media features .............................................................................. 73 5.3. IDENTIFYING LOGICS OF TRADITIONAL RADIO .......................................................................... 77 5.3.1. Giving priority to the program on
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