WWW.RUTHSHERMAN.COM [email protected] 1 ABOUT RUTH
SUPERB COMMUNICATION SKILLS AREN’T AN ENHANCEMENT… THEY’RE A REQUIREMENT.
A sought-after consultant, communications expert, commentator, author, and speaker, Ruth Sherman prepares Business Leaders, Executives, Celebrities, and Public Figures to fine-tune their speaking and presence on stage, on camera, and in the media.
Ruth believes charisma is a learned skill that, once mastered, has the potential to motivate, persuade, inspire, and advance business and personal interests.
She works closely with her clients to develop their public speaking, perfect their personal and professional magnetism, and transform their ability to persuade and inspire in any venue. She provides a wide range of services, always tailored to each client’s specific needs, skills, goals, and opportunities.
With formal training as a musician, a background as a commercial singer and announcer, as well holding a masters degree in speech and interpersonal communication, Ruth’s diverse background creates a unique foundation and approach to communications.
She blends her academic training and professional insights, bringing her clients a wealth of experience and an appreciation of their particular circumstances and objectives.
Ruth maintains an active speaking career, comments on political communication, and has written two books on persuasion and influence.
Broadcasters and publications have featured Ruth’s insights and strategies, including ABC, CBS, FOX, the BBC, the New York Times, and the Wall Street Journal, among many others.
She is also an active volunteer, having served on several non-profit boards.
RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 02 A FEW OF RUTH’S CLIENTS *
BANKING/ ADVERTISING/ TECHNOLOGY/ PROFESSIONAL FINANCIAL/ ENTERTAINMENT/ E-COMMERCE ASSOCIATIONS INSURANCE MARKETING Apple Association for Talent General Reinsurance Corp. Universal Focus Features* Gartner Development (National ING US Netflix* Conferences) Deloitte Lionsgate/Roadside Attractions* INDUSTRY/ National Speakers Association MANUFACTURING/ (National Conferences) Aetna Paramount* OTHER National Investor Relations Inst. J.P. Morgan (NY, London, Frankfurt) Versace International Graftech International (NIRI) Aon MTV Timex Yale School of Management Istithmar (Dubai Sovereign Lifetime United Rentals Alumni Association Wealth) *Contact us for project details Schlumberger Women in Communications Bank of America (WIC) Oliver Wyman LAW FIRMS HEALTH CARE Institute for Management Consultants (IMC) G.E. Capital White & Case, Pfizer Willkie Farr & Gallagher Norwalk Hospital International Coach Federation National Reinsurance Corporation (ICF) Davis Polk & Wardwell People’s Bank ACADEMIC NY Society of Securities Skadden, Arps, et al. Harvard University Analysts (NYSSA) NON-PROFIT Paul, Weiss, et al. Yale University SHRM March of Dimes Milbank Tweed, et al. University of Pennsylvania The Junior League GOVERNMENT Columbia University Women’s Campaign School at * A complete list is available Yale University New York State Insurance Dept. New York University upon request
“After working with Ruth, I completely rethought my approach to presenting. Her recommendations and tips were invaluable and I noticed immediate success in better conveying messaging. Attaining presenting expertise is a journey and Ruth has been a tremendous asset to me in this regard.” ERICK ASMUSSEN CFO, Graftech International
“I always know, in the most delicate of political situations, and with talent that were often skittish and ill-prepared, that I could trust you to let their own voices come through, without fear of faux pas, without over-worry and over- management. That was always the neat hat-trick, and you’ve always been the best at it.” JAMES SCHAMUS Former CEO, Universal/Focus Features
RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 03 MEDIA APPEARANCES
01. INVESTORS BUSINESS DAILY 12. THE NEW YORK TIMES Presenting On Camera Requires A Certain Skill Set Clinton’s Success In Presidential Race Is No Sure Thing
02. THE WASHINGTON POST 13. SAN FRANCISCO CHRONICLE Finding Political Strength in the Power of Words Candidates’ Pitches Lack Punch, Experts Say
03. THE NEW YORK TIMES 15. SAN FRANCISCO CHRONICLE In Manner, Obama Is Far From Clintonesque Candidates Go Into Debate In Attack Mode
04. THE NEW YORK TIMES 16. MSNBC In A Time Of Crisis, Is Obama Too Cool? Battle For The White House - Lester Holt Interviews Ruth On Candidate Communication
05. NATIONAL JOURNAL 10 Keys to a Successful Presidency 18. MSNBC Presidential Debate - Lester Holt Interviews Ruth on “How The Candidates Say It” 06. THE NEW YORK TIMES Bill Clinton’s Challenge: Keep The Focus On His Wife 19. CBS Presidential Debates - Marcia Kramer Interviews Ruth on GOP 07. THE NEW YORK TIMES Debate: The Day After For Clinton the Speaker, the Smaller the Better
2 0 . M S N B C 09. SAN FRANCISCO CHRONICLE Your Business with J.J. Ramberg - J.J. Interviews Ruth on “Video for Romney, Obama Square Off in Polite Debate your Business
11. NATIONAL JOURNAL Are Our Candidates Authentic?
RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 04 MEDIA APPEARANCES
CBS The Insider
Good Morning Britain
RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 05 “A BELIEVABLE EXPERT WHO ALWAYS HAS GOOD IDE A S .” PRESS
RUTH’S BOOK: SPEAKRETS® The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials
Stop being the world’s best-kept secret.
No matter how skilled you are, how experienced, how many years you’ve been in business, how much you love what you do – or, critically, how smart you are – if you do not have a commanding presence in any room, on a platform, on stage, on camera, and in the media, you will continue to struggle, continue to be underpaid and under-recognized, and continue to labor to attract recognition. The ability to speak and communicate with confidence and charisma is the single, critical factor that eliminates each and every one of those obstacles, pries open the doors to your dreams and gives you the best chance of achieving them faster – much faster – than anything else. SPEAKRETS® is all about that, and more.
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Tuesday , October 13, 2015
Here’s One Expert’s Advice for the Candidates at the Democratic Debate
By Daniel White – perform well here and preparation is key to projecting confidence. Of his TIME spoke with a speech expert to speaking style she offered: “He seems see what each of the candidates can do grumpy and curmudgeonly. We don’t to set themselves apart. elect grumpy curmudgeons to office. He should have something ready that Unlike their Republican counterparts, people can laugh at.” the Democratic presidential candidates debating Tuesday come from very different places. Hillary Clinton speaks at CHCI's 38th Former Secretary of State Hillary Awards Gala at The Walter E. Washington Clinton is the one-time frontrunner, Convention Center on October 8, 2015 in now seeking to regain her hold on the Washington, DC field. Vermont Sen. Bernie Sanders is the challenger, seeking to continue his What she should do: Clinton has to momentum. Former Maryland Gov. help the audience visualize her in the Martin O’Malley is the underdog, Oval Office while getting past a long- hoping to prove he’s got what it takes. running email scandal. Sherman says Clinton will have to avoid some of her Scott Olson—Getty Images Democratic presidential candidate Senator Bernie And former Virginia Sen. Jim Webb speaking flaws, such as dropping eye Sanders (I-VT) speaks to guests at an event and Rhode Island Gov. Martin contact when thinking and raising her sponsored by Institute of Politics at the O’Malley are the long shots, trying to volume when passionate. “She has to University of Chicago on September 28, break out of the back of the pack. connect on an emotional level with 2015 in Chicago, Illinois. voters,” said Sherman. “She, above all, TIME spoke with speech consultant must look and someone who cares very The Underdog: Martin O’Malley Ruth Sherman, who works with much about the struggles voters are candidates, business executives and encountering.” Who is he: Former Governor of celebrities, to get some tips on what Maryland, Mayor of Baltimore each of the candidates needed to do The Challenger: Bernie Sanders Tuesday to set themselves apart. Here’s Where he stands: 0 percent, CBS her advice.having traction nationally Who is he: Current U.S. Senator from after this debate, you've got to have a Vermont, former U.S. Representative What he should do: This debate will moment." from Vermont and Burlington mayor be do-or-die for O’Malley’s campaign, as his poll numbers are dismal. The Frontrunner: Hillary Clinton Where he stands: 27 percent, CBS However, he has the most to gain and Tuesday will be a great opportunity to Who is she: Former Secretary of State, What he should do: Sanders served in get on everyone’s radar, with a chance U.S. Senator from New York and First Congress since 1991, a record he to connect on domestic issues as a Lady. should tout for proof of experience— former Governor and Mayor. “He’s a since he isn’t practicing for the debate. good presenter, looks the part, so it’s Where she stands: 46 percent, in the Sherman says that for Sanders, a lack easy for people to imagine him as most recent CBS News poll. of preparation is a mistake, because the president,” said Sherman. outsider candidate should be looking to
Time Magazine Cont’d.
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Party at-large or risk an early exit. Though he entered politics as a republican, Chafee came around in 2007 and has valuable insight to offer on the GOP. However, Sherman believes that Chafee smiles too much, which could make him appear somewhat timid, which he isn’t. “If the way you look and sound contradicts what you say, people will believe the Win McNamee—Getty Images Democratic way you look and sound and not what presidential candidate Martin O'Malley you say,” said Sherman. speaks at the Iowa Democratic Wing Ding August 14, 2015 in Clear Lake, Iowa.
The Longshot: Jim Webb
Who is he: Former U.S. Senator from Virginia, Secretary of the Navy
Where he stands: 2 percent, CBS
What he should do: Webb, according to our speech expert, is not a good speaker. He will have to introduce himself to many in the audience who are unfamiliar with him. Webb does have a strong military background to reference and add context to international issues for the audience. “When he says he voted against the Iraq war, you believe he knows something about it the others don’t,” said Sherman. Jim Cole—AP Democratic presidential candidate former Rhode Island Gov. Lincoln Chafee meets with voters during a campaign stop in Laconia, N.H.
Justin Sullivan—Getty Images Democratic presidential candidate and former U.S. Sen. Jim Webb (D-VA) speaks to fairgoers at the Iowa State Fair in Des Moines, Iowa, on Aug. 13, 2015.
The Longshot: Lincoln Chafee
Who is he: Former Governor of Rhode Island, U.S. Senator from Rhode Island.
Where he stands: 0 percent, CBS
What he should do: As a relative unknown in the race, Chafee must introduce himself to the Democratic
Time Magazine
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Friday , September 18, 2015
Carly Fiorina, and the very different rules for women in debates
By Janell Ross that male voices still narrate more than The Experts 80 percent of all ads, including sometimes for products primarily used - Ann Bookman is the director of the by or purchased by women. Center for Women in Politics and Public Policy at the University of Those figures matter because they point Massachusetts-Boston's McCormack to one of the few quantifiable ways in Graduate School. which ideas about leadership, wisdom, -John Hudak is a fellow in governance authority and stability permeate the studies at the Brookings Institution. culture and shape all of our behavior. If -Ruth Sherman is a political the overwhelmingly male voice of communications consultant and coach authority weren't prompting millions of and former faculty member at the Yale Americans to buy this product, use this University Women's Campaign School. service, shop at this store, logic follows that advertisers wouldn't continue to The Advice use them in such a pervasive way. Recognize that different So, what's all that got to do with standards do exist presidential politics? Well, it turns out, quite a lot. BOOKMAN: The stakes are higher for The 1943 oil on canvas painting “Rosie women and they are scrutinized in a the Riveter” by Norman Rockwell is Campaigns are in many ways extended different way in part because there are displayed in Bentonville, Ark. (Crystal sales pitches. They are very expensive, fewer women in this arena, so they just Bridges Museum of American Art/AP) extended efforts to sell American stand out. And voters and other voters on the idea that one candidate candidates are, whether they know if or In 1981, a research team at Cleveland and his or her policy ideas will be best. not, still getting accustomed to women State University made national And the race for the presidency often in this space. Remember that at all headlines when it released a study centers around questions of leadership times. showing that, despite substantial gains in ways that even other elections don't. over the preceding decade in the SHERMAN: Do advance work to number of women in the workforce and Both the Republican and Democratic protect your appearance. Most podiums noteworthy shifts in public opinion primary debates have one thing in are built for 6-foot-tall men. So for regarding women's capacity to succeed common for now: A sole lady on the many women and shorter men, standing there, strong evidence of sexism in stage. That's why The Fix checked in on something or making advance American culture remained. with three experts before Wednesday arrangements to get the right-sized night's debate to talk about the podium and any microphones properly The proof: Commercial voice-overs -- challenges that existed for Carly positioned. Otherwise, they risk the disembodied but influential voices Fiorina and those that will hang over looking like Edith-Ann in the big chair of trust and authority telling Americans Hillary Rodham Clinton when it's her on a debate stage. where to bank, how to plan for turn on the debate stage next month. retirement or even the best source of dietary fiber -- were overwhelmingly A warning: Our experts offered their male. In fact, more than 90 percent of thoughts on how to win, not how to commercial voice-overs featured male eliminate sexism as a social force. This voices in 1981, up from about 87 is a practical guide to political debate percent the decade before. tactics in 2015, not a course in gender equality. And in the decades since, subsequent studies conducted by different groups of researchers have found that not much has changed. A 2014 study found
The Washington Post Cont’d.
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HUDAK: Be the most prepared and opportunism or suggest that a candidate Emphasize commonality and knowledgeable person on that stage. is easily distracted. personality Donald Trump -- who it is worth noting is white, male and tall, the trifecta for SHERMAN: Culturally, women are BOOKMAN: For women, there might resumed competence in American expected to nurture, to caretake, to be moments where it is necessary to culture -- can get away with saying he soothe and to assist, to be a helpmate or point out what they have in common doesn't know something or even doesn't carry water. And studies have shown with other candidates. Virtually all need to know something or that he can that women can be even harder than campaigns use focus groups to help hire people to do that. But anyone who men on women who don't exhibit this shape their messages. Most candidates varies from that trifecta has to battle capacity or who demonstrate "too running for president have to raise that voter suspicions and stereotypes that much" strength. So, women on a debate money from wealthy people or hope make more voters wonder if they are stage have to exhibit some evidence of that an outside group that wants to see incompetent or unqualified. This year, a kind of compassionate or caring them elected can do so. Clinton's this means female candidates can talk leadership. integrity has been questioned due to about their outsider status but can never both in ways that (until last night, at say or do anything that implies that least) other candidates are not. they are amateur. SHERMAN: Show some pizzazz. Self- Be firm -- especially with the men deprecating humor is particularly on-stage effective in reasonable doses because it can bring levity to long, serious HUDAK: Don't ignore name-calling, discussions and demonstrate that, sexism and other out-of-bounds, overt although the candidate is serious and dog-whistled slights. Acknowledge enough to do the job, they don't take them, make them bigger than just themselves too seriously. For female yourself so that it gets even easier for, Republican presidential candidates candidates, showing that you don't take say, men to understand how out-of- during the CNN Republican yourself too seriously can convey the bounds critiques and commentary make presidential debate at the Ronald idea that they are competent but fun life more difficult for their daughters Reagan Presidential Library and and counteract the aforementioned b- and wives, for black voters to get Museum on Wednesday, Sept. 16, word perception. concerned about what's said about 2015, in Simi Valley, Calif. (AP Latino immigrants and so on. Photo/Chris Carlson)
BOOKMAN AND HUDAK: Whatever Focus on your tone a woman does, she should not cry. If a woman candidate starts to tear up or SHERMAN: Be very mindful of vocal seems very emotional about, for tones. Try to stay on the low end of instance, how many homeless families your natural range and avoid upward we have in this country, she will be arcs and the like. Both Clinton and described as overly emotional and Fiorina already exhibit some unable to deal with policy objectively. knowledge of this. Both women's Culturally, if a man teared up during a voices today sound lower in public policy discussion about homelessness, speeches and at public events than they it is much more likely to be be did years ago. Some of that might be a understood as compassion. But every natural function of aging. Most voices candidate, especially women, should get deeper with time. But some of it speak with conviction. may be a very wise and practical concession to certain cultural realities. SHERMAN: Demonstrate the ability to keep up with, stand up to and if SHERMAN: Don't try to be "like a necessary correct other candidates. man" or anything that to voters may Women must demonstrate the ability to signal masculinity such as excessively operate as the alpha, or an alpha among aggressive, loud or combative. This can alphas. get perilous for men too, but for women it can quickly become an affirmation of But not too firm stereotypes about women's emotional variability or offend some voters' sense HUDAK: If you have to describe of appropriate behavior. This can comments as somehow out-of-line, do trigger the idea that a female candidate all of the above quickly and generally is "masculine" -- or worse, a certain b- just once. Coming back to the same word comes to mind. slight repeatedly can start to smell like The Washington Post
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Sunday , October 11, 2015
Democratic Debate Critical for Martin O’Malley’s Campaign, Experts Say
By John Fritze – Contact Reporter the doldrums, experts said. With the "If he can do that, that's success," Iowa caucus less than four months Trippi said. "If you're going to start away, there aren't many similar having traction nationally after this opportunities remaining for O'Malley. debate, you've got to have a moment."
"This is it. This is his chance," said Mo As an example, Trippi noted former Elleithee, a longtime Democratic Missouri Rep. Richard A. Gephardt's strategist who is now director of the performance leading up to the 1988 Institute of Politics and Public Service Democratic primary, when he criticized at Georgetown University. Illinois Sen. Paul Simon for promising to cut budget deficits while increasing Martin O'Malley is the former governor of Maryland and the former mayor of Baltimore. "If he does not seize the opportunity to spending. Gephardt said, "Simonomics He's considered by some to be a contender break through in this debate, then I is really Reaganomics with a bow tie," for the Democratic presidential nomination in think he's going to have to take a step a reference to his opponent's signature 2016 back and figure out a new rationale for neckwear. The quip made news across his candidacy." the country.
Martin O'Malley is preparing to step Although O'Malley has failed to gain Trippi and others said it is too early to onto the biggest stage of his political traction — he's polling at around 3 discount O'Malley's ability to influence career Tuesday for a debate that percent in Iowa — analysts have the race. For one thing, the field is still analysts say could make or break his warned against writing him off, in part in flux, with Clinton's numbers long-shot and long-standing ambition because he is an unknown quantity on softening recently in New Hampshire to be president. the presidential debate stage. and Vice President Joe Biden's Republicans Carly Fiorina and former potential candidacy looming. The stakes could not be higher for the Johns Hopkins neurosurgeon Ben two-term Maryland governor, whose Carson, who were in a similar position Democratic operative Matt Angle said bid for the Democratic nomination has earlier this year, used early debates to O'Malley's debate performance will be struggled to capture attention and energize their campaigns. important, but he also believes that the money despite an aggressive and current political landscape gives the occasionally unorthodox campaign For O'Malley, it won't be about Marylander room to build support. style. dominating the discussion — that is unlikely, given the expected focus on "I'm in the camp that even though For millions of voters, the debate will Clinton and Sanders. Instead, O'Malley Bernie Sanders is doing much better, be an introduction to a man who has needs to create a moment that captures ultimately, those Democrats been well known in Maryland politics attention in the days after the event, [supporting him] will look for another since he unexpectedly won a race for said longtime Democratic strategist Joe option," Angle said. mayor in Baltimore 16 years ago. Trippi. No matter how the race shakes out, Five Democratic candidates, including Angle believes O'Malley has done a former Secretary of State Hillary decent job of setting up his prospects. Clinton and Vermont Sen. Bernie In that sense, O'Malley needs to be Sanders, will be on stage in Las Vegas careful in how he comes across for a two-hour debate that will be Tuesday. Mean-spirited attacks could broadcast on CNN. hurt O'Malley in the long run, Angle said.
A poignant line — or a flubbed retort — could make the difference between From 2003 to 2011, Martin O'Malley made No matter how the race shakes out, building momentum or remaining in the front page of The Baltimore Sun several Angle believes O'Malley has done a times in his various positions decent job of setting up his prospects. The Baltimore Sun Cont’d.
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In that sense, O'Malley needs to be O'Malley has remained mum about his "He's comfortable with structure," careful in how he comes across expectations for the debate — and his Ehrlich said. Tuesday. Mean-spirited attacks could efforts to prepare. He said Wednesday hurt O'Malley in the long run, Angle that he is doing mock debates, but his Ruth Sherman, a speech consultant who said. campaign declined to say who was has worked with celebrities and standing in for Clinton and Sanders. business leaders, said O'Malley is "He's established himself as a very generally a good communicator, but formidable Democratic future leader," He has, however, acknowledged the sometimes comes off as reading — Angle said. "Our bench is not deep importance of the night, saying that rather than speaking — his central enough nationally. We haven't had a lot most voters are aware only of Sanders points. of [younger] leaders emerge during the and Clinton, whom he refers to, with Obama years." sarcasm, as "the inevitable front- Avoiding that kind of delivery, she runner." The debate, O'Malley said, said, will be important if he is to have a So far, O'Malley has been unable to will give everyone a chance to be successful night. capitalize on those dynamics. He barely heard. registers in national polls, and while "When he's off script, he's much Clinton and Sanders have announced "I think these debates are make-or- better," Sherman said. "He could be the eye-popping fundraising numbers in the break moments for every campaign," next breakout star. He could be the next third quarter, O'Malley has yet to he said Wednesday. "We're trying to Carly Fiorina. Why not?" disclose how much he raised — a imagine and prepare for the thousands potential sign that the number, when it of questions that could be asked when is reported, won't be very high. you're up there on the stage."
And yet the former Maryland governor O'Malley's language has often come has managed to influence the field in across as stilted in high-profile settings, some ways. His initially lonely call for such as during his two appearances at the Democratic National Committee to Democratic national conventions — sanction more than six debates has been one in 2004, when he was mayor, and echoed by the other candidates, though more recently in 2012. His attempt to party leaders have stuck with the lead a huge crowd in a chant of original plan. "Forward, not back" in 2012 was panned by most as awkward and And O'Malley was the first presidential ineffective in the unruly convention candidate to argue that the United hall. States should accept a far higher share of the refugees fleeing the violence in But those who follow O'Malley closely Syria — an idea that has since been say he often performs better off script, embraced by Clinton and others. such as in his frequent appearances on Sunday political shows as a surrogate Heading into the debate, O'Malley has for Obama in 2012. sought to turn up the heat on Clinton, his onetime ally. He criticized Clinton's Former Gov. Robert L. Ehrlich Jr., a decision to oppose the Pacific Rim Republican, is one of the few people trade deal being negotiated by who has debated O'Malley. They President Barack Obama — pointing tussled in 2006, when O'Malley out that she supported the deal when unseated Ehrlich as governor, and then she was a member of the Obama four years later when Ehrlich returned administration. for a rematch.
In an era of viral Internet videos, Ehrlich demurred on the specifics of O'Malley has also drawn attention for O'Malley's language and approach to a unconventional campaigning. Earlier debate, but he noted that the two this year, O'Malley, the leader of an disagreed on format. Irish rock band, released video of himself strumming his guitar on Wall Ehrlich, who also flirted with a Street and singing "This Land is Your presidential campaign this year and is Land." In the video, people are seen now running a political action throwing money into his guitar case. committee, sought a more freewheeling discussion in 2010. O'Malley wanted a He has also promised to write songs for standard, moderated debate. individual donors.
The Baltimore Sun
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Wednesday, August 5, 2015
GOP Debate Now Must-See TV: Blame it on The Donald
San Francisco Republicans — there gives other GOP candidates the are far fewer of them than opportunity to pose a contrast Democrats — will gather at the between “headline-grabbing versus Presidio Golf Club to watch the providing solutions for the nation,” debate, which features the 10 GOP he said. presidential candidates that ranked highest in an average of national GOP strategist Mike Madrid polls. As a warm-up to the 6 p.m. predicted Trump’s force of broadcast, there’s the hour-long Photo: Richard Drew, Associated Press personality alone will keep the undercard debate with the seven other nine candidates in the main Donald Trump announces in June, from candidates who didn’t make the debate on their toes. the lobby of Trump Tower in New cut. York. that he will seek the Republican “The man’s going to make it a nomination for president. Trump the main draw circus because that’s what keeps ______him relevant in the polls,” he said. Even before the first sound bite is “So do you give him enough rope thrown at the “Clash in Cleveland” to hang himself, and just try to Thursday night, Donald Trump has appear substantive by contrast?” already become its marquee draw — one who has turned the first 9 must tread carefully GOP televised presidential debate into must-see TV. Hoover Institution fellow Bill Photo: -, AFP / Getty Images Whalen said the other nine must And, like any good spectator sport, Top row: Donald Trump (left); ex- tread carefully when confronting it will draw a wide audience. Florida Gov. Jeb Bush; Wis consin Trump, whose lead in the polls Gov. Scott Walker; Florida Sen. Marco continues more than two weeks Rubio; ex-Arkansas Gov. Mike after he questioned Sen. John At the New Parkway Theater in Huckabee. Bottom row: Dr. Ben McCain’s status as a war hero and Oakland — one of the country’s Carson (left); Kentucky Sen. Rand promised to build a wall on the strongest Democratic bastions — Paul; Texas Sen. Ted Cruz; New Jersey U.S.-Mexican border. hundreds of $5 tickets for a big- Gov. Chris Christ ie; Ohio Gov. John screen party to view the 90-minute Kasich. debate on Fox News have sold out. ______“I just don’t think you insult the man,” Whalen said. “When you wrestle with a pig, two things But the main draw is Trump, whose San Francisco’s Democratic happen: You get dirty, and the pig presence — and very Central Committee is gathering a likes it,” he says. “You don’t unpredictability — experts say crowd for its a “Republican Debate engage Trump on his level.” and Circus Watch Party” at the guarantees an unusual degree of Laborers International Union Hall. interest that could keep viewers And at the Walnut Creek retirement tuned in until the final seconds. Author, media coach and public community Rossmoor, the speaking expert Ruth Sherman said Trump may give the rest of the Democratic club, one of the largest “This entire campaign becomes a field a headache Thursday — if in the state, expects a raucous challenge for anyone who is not only for his stylistic strengths. crowd for its “Hoot n’ Holler Donald Trump to show that they Night” debate-watching festivities. are the adult in the room,” GOP strategist Hector Barajas said. That “People love him because, as a media person, he has mastery. He is San Francisco Chronicles Cont’d.
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so entertaining,” she said. His Trump has already tried to Trump’s “interactions” — all positions aside, “he would not be as downplay expectations, saying, “I comments, posts, likes and shares successful as he was if the others don’t debate, I build.” And he has — stand at 18.6 million, almost were not leaving some kind of a promised to play nice — as nice as twice those of Democrat Hillary gaping hole” in their personal he gets, that is — saying he won’t Rodham Clinton and almost 10 appeal to voters, she said. “throw punches” at the others on times those of Bush, considered his stage. biggest Republican rival. That means his GOP competitors “have to be ready with some It doesn’t matter, Sherman said, Which is why every one of the zingers of their own — significant because the rest of the field is participants on Thursday will have zingers.” Some have more of a already looking “let’s face it: pale, to work around Trump’s strengths, chance than others, Sherman said. male and stale.” Whalen said.
New Jersey Gov. Chris Christie so There’s still a wild card in this Tapping into frustration far has managed to sound like a show — social media’s increased “straight-talker, though not a role. “The fact is that 82 percent of bully,” and has shown some of the Republicans don’t support Donald same charisma in his “in-your- Facebook is a co-sponsor of the Trump — but 18 percent do,” he face” technique, she said. debate with Fox News — and the said. “So a smart politician will social media giant has provided the recognize the fact that, on some Former Florida Gov. Jeb Bush has network with its wealth of data level, this guy is connecting with greatly improved his stodgy style in regarding the “intensive people ... he’s tapping into this vast recent months and could make conversations that people are frustration with institutions in substantive policy points, said having on Facebook about the America — be it politicians, media, Sherman, who also gives elections — the most popular religion. Wisconsin Gov. Scott Walker high issues and the volume of marks as a communicator. conversations around each “Watch him in operation — he’s candidate,” Facebook spokesman mocking the Republican Party, he’s But former Arkansas Gov. Mike Andy Stone said. mocking Hillary Clinton, he’s Huckabee appears to have “lost mocking the media. He gets this,” whatever mojo he had” four years Fox News also “sourced questions Whalen said. “He’s basically a talk ago, when he “used to be funny and from people via their Facebook radio host with $10 million in folksy,” she said. Today, with page to ask candidates during the change in his pocket.” comments about ovens and Nazis debate — a few of which you’ll see in his reaction to the Iran nuclear during the broadcast,” he said. deal, he’s come off as “harsh,” she Questions from the public directed said. at Trump hold the promise of being more confrontational than ripostes Even if Trump tones down his from the other nine candidates on schtick to be more “statesmanlike,” stage. Sherman predicted, don’t look for too many fireworks from the California Gov. Jerry Brown put others. Most of them have been his own question on Fox’s trained “not to get into trouble” Facebook page Wednesday. Noting rhetorically, and they may fall back what he called “the new normal” of on “repeating the same thing over extreme drought, severe weather and over again,” using poll-tested and an extended wildfire season, phrases that have so far been Brown asked the Republican field: largely forgettable to the voters, she “What is your plan to deal with the said. threat of climate change?”
Trump: ‘I don’t debate’ On Facebook at least, Trump is already the big winner. The site’s data from the past week show that
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Sunday , August 16, 2015
Outside Contender Fiorina has Faced Down Tough Odds Before
By Carla Marinucci jostling for attention in the 2016 episode to draw a line to the gender presidential contest. gap in the race.
And, as she displayed when she “When I started this campaign, I was CEO of Hewlett-Packard and a was asked on a national television 2010 California Republican show whether a woman’s hormones candidate for the U.S. Senate — prevented her from serving in the she is giving no ground. Oval Office,” she told CNN. “My response was, can we think of a “I asked her directly at a house single instance in which a man’s party in March — ‘Carly, how are hormones might have clouded his you going to get there? It will be judgment?” impossible,’”said Sue Caro, the Photo: Charlie Riedel, Associated former chairwoman of the Alameda Trump fired right back: “I just Press -Carly Fiorina signs a book County Republican Party and one realized that if you listen to Carly for Tyler Poulter during a cam paign of the state’s most active GOP Fiorina for more than 10 minutes stop Friday at the Starboard Market women. straight, you develop a massive in Clear Lake, Iowa.. headache. She has zero chance!” Fiorina didn’t blink. Those who have watched Fiorina in In one of the most memorable “I will raise $5 million — and I action say if her status as the only scenes in her 2006 memoir, “Tough will break out in the debates,” female in the 2016 GOP race has Choices,” Carly Fiorina recalled Fiorina told her confidently. boosted her chances, so have her marching into the dark recesses of well-honed communications skills, the Board Room — an upscale “And that is exactly what she has developed as the first female CEO Washington, D.C.-area strip club done,” Caro said. “She clearly has of a Fortune 20 company. — where a team of rival male everybody’s attention.” AT&T colleagues had scheduled an As a U.S. Senate candidate in 2010, Bolstered by debate important client meeting. “She had a lot of integrity and personal values,” said Harmeet After the first Republican debates After the men recovered from the Dhillon, the vice chairwoman of in Cleveland earlier this month, shock of her surprise appearance, the state Republican Party. Fiorina came out the undisputed she went toe to toe with the boys — “Sometimes, women candidates in winner of the second-tier debate of and left the meeting with new our party are pigeonholed into a candidates who hadn’t polled in the power and respect.. particular background, but ... she top 10. She was also the only didn’t fit into the usual categories.” “We cannot always choose the Republican whose numbers hurdles we must overcome,” bounced up in all of the first seven Working her way up the corporate Fiorina wrote of that incident early post-debate polls, as the number- ladder, “she has faced every kind of in her career, “but we can choose crunching fivethirtyeight.com misogyny and challenge. She’s how we overcome them.” website reported. seen it all,” Dhillon said.
Fast forward a decade and former She didn’t stop with the debate.. Republicans like Dhillon recall secretary Cara Carleton Fiorina is how Fiorina launched her Senate Soon after rival candidate Donald again challenging the boys’ club as bid against three-term incumbent Trump’s harsh words about Fox the only woman in a crowded pack Barbara Boxer with a gutsy move: News anchor Megyn Kelly — of male GOP rivals, this time She showed up on stage after breast comments widely viewed as cancer treatments — including a misogynist — Fiorina used the San Francisco Chronicles Cont’d.
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double mastectomy and most likely will be tested when past chemotherapy — with a joke. “Let stumbles are once again referenced. me start with perhaps the most obvious question on your minds,” California Democrats like Bob Fiorina said, motioning to her wig- Mulholland — the veteran free, nearly bald head. “What’s campaign manager for the with the hair?” California Democratic Party and a major backer of Boxer — who She also won points for her comfort invested time and energy battling and ease in meeting with the press Fiorina’s political ambitions, are to — a sharp contrast to GOP this day more than ready to remind gubernatorial candidate Meg the public of her problems. They Whitman, the current Hewlett- include her infamous line to Packard CEO, who has since Congress, “There is no job that is endorsed New Jersey Gov. Chris America’s God-given right Christie and serves on his finance anymore.” board. Still, Ruth Sherman, celebrity Media-friendly media coach and author, says Fiorina’s confidence and discipline suggest she may be the dark horse to watch in the GOP field — Unlike Whitman, Fiorina invited competing with Trump as a ratings reporters to sit down with her for booster during future debates. long conversations, relished editorial board meetings and Smooth debate skills scheduled town hall meetings around the state. As a debater, “there’s a linear aspect to the way she strings her But Fiorina — who had never sentences together — the reasoning before run for public office — was makes sense,” Sherman said. also forced to acknowledge key “There is an arc — a beginning, a failures, including the fact that she middle and an end —and she has hadn’t cast votes in most California her timing down.’’ elections. In public settings where sharp “You know, people die for the right messaging is key, “smart women to vote. And there are many, many will do what they have to to take on Californians and Americans who the role in a way that lets the alpha exercise that civic duty on a regular males know” who’s running the basis. I didn’t,” she said. “Shame show — and Fiorina does, Sherman on me.” said.
Fiorina also apparently rankled It seems that the former secretary, some two dozen state businesses Sherman said, has so far exceeded and individuals — some of the all expectations by remembering leading California political what may be one of the most consultants — when she still had important rules in business: not paid $492,606 in debts owed to “Certainty sells.” Fiorina seems them three years after her failed certain she can sell herself. Senate campaign, as The Chronicle reported. She finally settled the debt in 2014 as she prepared her presidential bid.
Looking forward, her polished approach to the 2016 campaign
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