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Download Ruth's Full Information & Media WWW.RUTHSHERMAN.COM [email protected] 1 ABOUT RUTH SUPERB COMMUNICATION SKILLS AREN’T AN ENHANCEMENT… THEY’RE A REQUIREMENT. A sought-after consultant, communications expert, commentator, author, and speaker, Ruth Sherman prepares Business Leaders, Executives, Celebrities, and Public Figures to fine-tune their speaking and presence on stage, on camera, and in the media. Ruth believes charisma is a learned skill that, once mastered, has the potential to motivate, persuade, inspire, and advance business and personal interests. She works closely with her clients to develop their public speaking, perfect their personal and professional magnetism, and transform their ability to persuade and inspire in any venue. She provides a wide range of services, always tailored to each client’s specific needs, skills, goals, and opportunities. With formal training as a musician, a background as a commercial singer and announcer, as well holding a masters degree in speech and interpersonal communication, Ruth’s diverse background creates a unique foundation and approach to communications. She blends her academic training and professional insights, bringing her clients a wealth of experience and an appreciation of their particular circumstances and objectives. Ruth maintains an active speaking career, comments on political communication, and has written two books on persuasion and influence. Broadcasters and publications have featured Ruth’s insights and strategies, including ABC, CBS, FOX, the BBC, the New York Times, and the Wall Street Journal, among many others. She is also an active volunteer, having served on several non-profit boards. RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 02 A FEW OF RUTH’S CLIENTS * BANKING/ ADVERTISING/ TECHNOLOGY/ PROFESSIONAL FINANCIAL/ ENTERTAINMENT/ E-COMMERCE ASSOCIATIONS INSURANCE MARKETING Apple Association for Talent General Reinsurance Corp. Universal Focus Features* Gartner Development (National ING US Netflix* Conferences) Deloitte Lionsgate/Roadside Attractions* INDUSTRY/ National Speakers Association MANUFACTURING/ (National Conferences) Aetna Paramount* OTHER National Investor Relations Inst. J.P. Morgan (NY, London, Frankfurt) Versace International Graftech International (NIRI) Aon MTV Timex Yale School of Management Istithmar (Dubai Sovereign Lifetime United Rentals Alumni Association Wealth) *Contact us for project details Schlumberger Women in Communications Bank of America (WIC) Oliver Wyman LAW FIRMS HEALTH CARE Institute for Management Consultants (IMC) G.E. Capital White & Case, Pfizer Willkie Farr & Gallagher Norwalk Hospital International Coach Federation National Reinsurance Corporation (ICF) Davis Polk & Wardwell People’s Bank ACADEMIC NY Society of Securities Skadden, Arps, et al. Harvard University Analysts (NYSSA) NON-PROFIT Paul, Weiss, et al. Yale University SHRM March of Dimes Milbank Tweed, et al. University of Pennsylvania The Junior League GOVERNMENT Columbia University Women’s Campaign School at * A complete list is available Yale University New York State Insurance Dept. New York University upon request “After working with Ruth, I completely rethought my approach to presenting. Her recommendations and tips were invaluable and I noticed immediate success in better conveying messaging. Attaining presenting expertise is a journey and Ruth has been a tremendous asset to me in this regard.” ERICK ASMUSSEN CFO, Graftech International “I always know, in the most delicate of political situations, and with talent that were often skittish and ill-prepared, that I could trust you to let their own voices come through, without fear of faux pas, without over-worry and over- management. That was always the neat hat-trick, and you’ve always been the best at it.” JAMES SCHAMUS Former CEO, Universal/Focus Features RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 03 MEDIA APPEARANCES 01. INVESTORS BUSINESS DAILY 12. THE NEW YORK TIMES Presenting On Camera Requires A Certain Skill Set Clinton’s Success In Presidential Race Is No Sure Thing 02. THE WASHINGTON POST 13. SAN FRANCISCO CHRONICLE Finding Political Strength in the Power of Words Candidates’ Pitches Lack Punch, Experts Say 03. THE NEW YORK TIMES 15. SAN FRANCISCO CHRONICLE In Manner, Obama Is Far From Clintonesque Candidates Go Into Debate In Attack Mode 04. THE NEW YORK TIMES 16. MSNBC In A Time Of Crisis, Is Obama Too Cool? Battle For The White House - Lester Holt Interviews Ruth On Candidate Communication 05. NATIONAL JOURNAL 10 Keys to a Successful Presidency 18. MSNBC Presidential Debate - Lester Holt Interviews Ruth on “How The Candidates Say It” 06. THE NEW YORK TIMES Bill Clinton’s Challenge: Keep The Focus On His Wife 19. CBS Presidential Debates - Marcia Kramer Interviews Ruth on GOP 07. THE NEW YORK TIMES Debate: The Day After For Clinton the Speaker, the Smaller the Better 2 0 . M S N B C 09. SAN FRANCISCO CHRONICLE Your Business with J.J. Ramberg - J.J. Interviews Ruth on “Video for Romney, Obama Square Off in Polite Debate your Business 11. NATIONAL JOURNAL Are Our Candidates Authentic? RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 04 MEDIA APPEARANCES CBS The Insider Good Morning Britain RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 05 “A BELIEVABLE EXPERT WHO ALWAYS HAS GOOD IDE A S .” PRESS RUTH’S BOOK: SPEAKRETS® The 30 Best, Most Effective, Most Overlooked Marketing And Personal Branding Essentials Stop being the world’s best-kept secret. No matter how skilled you are, how experienced, how many years you’ve been in business, how much you love what you do – or, critically, how smart you are – if you do not have a commanding presence in any room, on a platform, on stage, on camera, and in the media, you will continue to struggle, continue to be underpaid and under-recognized, and continue to labor to attract recognition. The ability to speak and communicate with confidence and charisma is the single, critical factor that eliminates each and every one of those obstacles, pries open the doors to your dreams and gives you the best chance of achieving them faster – much faster – than anything else. SPEAKRETS® is all about that, and more. RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 07 Tuesday , October 13, 2015 Here’s One Expert’s Advice for the Candidates at the Democratic Debate By Daniel White – perform well here and preparation is key to projecting confidence. Of his TIME spoke with a speech expert to speaking style she offered: “He seems see what each of the candidates can do grumpy and curmudgeonly. We don’t to set themselves apart. elect grumpy curmudgeons to office. He should have something ready that Unlike their Republican counterparts, people can laugh at.” the Democratic presidential candidates debating Tuesday come from very different places. Hillary Clinton speaks at CHCI's 38th Former Secretary of State Hillary Awards Gala at The Walter E. Washington Clinton is the one-time frontrunner, Convention Center on October 8, 2015 in now seeking to regain her hold on the Washington, DC field. Vermont Sen. Bernie Sanders is the challenger, seeking to continue his What she should do: Clinton has to momentum. Former Maryland Gov. help the audience visualize her in the Martin O’Malley is the underdog, Oval Office while getting past a long- hoping to prove he’s got what it takes. running email scandal. Sherman says Clinton will have to avoid some of her Scott Olson—Getty Images Democratic presidential candidate Senator Bernie And former Virginia Sen. Jim Webb speaking flaws, such as dropping eye Sanders (I-VT) speaks to guests at an event and Rhode Island Gov. Martin contact when thinking and raising her sponsored by Institute of Politics at the O’Malley are the long shots, trying to volume when passionate. “She has to University of Chicago on September 28, break out of the back of the pack. connect on an emotional level with 2015 in Chicago, Illinois. voters,” said Sherman. “She, above all, TIME spoke with speech consultant must look and someone who cares very The Underdog: Martin O’Malley Ruth Sherman, who works with much about the struggles voters are candidates, business executives and encountering.” Who is he: Former Governor of celebrities, to get some tips on what Maryland, Mayor of Baltimore each of the candidates needed to do The Challenger: Bernie Sanders Tuesday to set themselves apart. Here’s Where he stands: 0 percent, CBS her advice.having traction nationally Who is he: Current U.S. Senator from after this debate, you've got to have a Vermont, former U.S. Representative What he should do: This debate will moment." from Vermont and Burlington mayor be do-or-die for O’Malley’s campaign, as his poll numbers are dismal. The Frontrunner: Hillary Clinton Where he stands: 27 percent, CBS However, he has the most to gain and Tuesday will be a great opportunity to Who is she: Former Secretary of State, What he should do: Sanders served in get on everyone’s radar, with a chance U.S. Senator from New York and First Congress since 1991, a record he to connect on domestic issues as a Lady. should tout for proof of experience— former Governor and Mayor. “He’s a since he isn’t practicing for the debate. good presenter, looks the part, so it’s Where she stands: 46 percent, in the Sherman says that for Sanders, a lack easy for people to imagine him as most recent CBS News poll. of preparation is a mistake, because the president,” said Sherman. outsider candidate should be looking to Time Magazine Cont’d. RUTH SHERMAN MEDIA KIT WWW.RUTHSHERMAN.COM [email protected] 08 Party at-large or risk an early exit. Though he entered politics as a republican, Chafee came around in 2007 and has valuable insight to offer on the GOP. However, Sherman believes that Chafee smiles too much, which could make him appear somewhat timid, which he isn’t.
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