Payments Powering Platforms Tracker™ MAY 2017
Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It?
How Bigcommerce processes Platform payment processor Find the top providers in our payments for the some of Ayden reports nearly 100 percent Tracker Scorecard – p. 15 the world’s biggest, and smallest, growth in 2016 – p. 10 online stores – p. 6 (News and Trends) (Feature Story)
powered by Table of Contents
PAGE What’s Inside A look at the quickly evolving platform ecosystem and headlines on new payment-powered platforms entering the space. Also, insight on payment 03 processing from Richard Aberman, chief strategy officer and co-founder of WePay.
PAGE Feature Story Bigcommerce VP of Product and Brand Marketing Leo Castro discusses 06 helping merchants and platforms, big and small, accept payments.
PAGE News and Trends 10 The latest headlines from around the Payments Powering Platforms space.
PAGE Methodology | Top Ten Rankings Best of the bunch 13 Who’s on top and how they got there.
PAGE Scorecard The results are in 15 See who the top providers are.
PAGE About 41 Information about PYMNTS.com and WePay.
Acknowledgment Sponsorship for the Payments Powering Platforms Tracker™ was provided by WePay. WePay has no editorial influence over the Tracker’s content. In addition, the methodology for Tracker supplier rankings was developed exclusively by the PYMNTS.com research and analytics team. The methodology, scoring and rankings are done exclusively by this team and without input or influence from the sponsoring organization.
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 2 What’s Inside
It’s a good time to be a platform payment processor.
With more millennials and modern consumers accessing platform services for everything from Executive Insight streaming a movie to grabbing a ride, platform- based merchants are collecting more revenue than What are the most important things ever before — and, the companies powering these payment processors can offer eCommerce platform payments are reaping the benefits. platforms and how can new merchants choose the right eCommerce platform? Adyen, the company processing payments for massively popular platforms like ride-sharing “There are two important things for payments processors to think about. service Uber and entertainment disrupter Netflix, recently posted its revenue figures for the past year First, from a pure payments perspective, every and reported that profits nearly doubled, with an business needs to accept payments. This part is 80 percent increase in the number of transactions commoditized. Since expectations from SMBs are high, some traditional processors won’t be able processed. to keep up. The more modern companies will offer table stakes features faster, and with more With much of that growth fueled by an increase flexibility. In this category payment processors need in North American customers for Adyen, it should to be concerned with being at parity on the basics come as no surprise then that others are looking like payments methods and geography. to get a slice of the payment processing pie. Over The second dimension is having great APIs and the course of the past month, several companies a strong enablement strategy as a core part of debuted new payment-powered platforms, offering integrating payments for platforms. platform payment processing services and features. Choosing the right eCommerce platform comes down to what vertical you are operating in. There is Here’s a quick snapshot of some notable news a core piece of software every business will use to from the past month: manage their business. If you are a plumber, you are a field service worker, you need to schedule visits, Software-as-a-service firm Dwolla and financial you might need to do some marketing automation, software provider Plaid recently announced a new etc. You now know what kind of workflows and partnership designed to facilitate large transfers functions your software needs to support and can find the top few products that provide these by tokenizing sensitive financial data transferred workflows and are most tailored to your business.” via the ACH network. According to a release, the pair will work to increase data availability in order Richard Aberman to make transfer approvals on the ACH Network, chief strategy officer and co-founder, WePay which is currently used to move more than $70 billion annually easier and safer.
Similarly, Square recently announced new additions to the platform’s engineering team, as it spent roughly $3 million to hire the engineers behind the once popular social networking site Yik Yak.
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 3 What’s Inside
The move, designed to boost the company’s For this month’s Payments Powering Platforms user experience, is the latest in a recent line Tracker™ feature story, PYMNTS caught up with of acquisitions from the Jack Dorsey–founded Leo Castro, VP at Bigcommerce, to talk about how company, which has made several purchases since his team works to serve the needs of international it first made an acquisition splash in 2014 with the merchants like Camelbak and Gibson, along with purchase of food-delivery startup Caviar. smaller, independent and niche merchants, to deliver platform payment performance. Meanwhile, payment processor Payza is hoping an international expansion can mean more revenue. Castro told PYMNTS that he and his team work to The company has announced it will debut services make the Bigcommerce platform as “agnostic” as in Mexico and expand its existing offering in China possible and able to work with different solutions, in order to take advantage of eCommerce growth environments and features to give merchants of all rates in the two nations, which are both currently sizes a platform to sell goods online. outpacing global growth averages. The May Payments Powering Platform Tracker Big (or small) commerce Updates Whether it be multinational companies shipping This month’s edition of the Tracker features profiles around the world or small eCommerce startups and scores for 51 providers, including eight new looking to get paid efficiently, finding a platform additions: Cayan, eMoney, Flagship Merchant to support online payments is crucial for modern Services, GlobalOnePay, Payclix, Payment Express, merchants. Sagepay and Skrill.
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 4 Five Fast Facts
31 percent of global consumers regularly make purchases via 01 an mobile platform.
Mobile platform transactions are expected to increase by 74 02 percent over the next three years.
42 percent of millennials limit their mobile transactions 03 because of security concerns.
For every second of delay at checkout, conversion 04 drops 7 percent.
68 percent of online platform transactions are abandoned 05 before checkout.
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 5 Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It?
Feature Story
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 6 FEATURE STORY “The theme here is trying to make a very robust platform by allowing folks to go in and configure and customize the different parts they need or want to...”
LEO CASTRO Vice President of Bigcommerce
onsumers have more options than ever eCommerce or social sales site, turning them when it comes to shopping for the right into customers and, perhaps most importantly, product or solution online. While that may helping merchants accept payments, thus allowing Cmean there are more avenues for merchants to sell consumers to complete the checkout process, their goods, it also makes it harder for companies finalizing transactions quickly and simply. To to get their message in front of the right buyer. execute, flexibility has been a key focus.
Instead of convincing a customer to choose their In a recent interview, Castro told PYMNTS that his products over those offered by another retailer team has worked to keep the platform “agnostic,” or two, merchants must now compete with with the ability to work with a range of payment everyone from traditional brick-and-mortar stores types, integrations, tools and merchants. to eCommerce warehouses like Amazon to other online and mobile shopping destinations. We want to give our merchants and their customers choice And even if a business can find a way to break over how they want to conduct through the noise, it can be difficult for a company transactions, no matter what to create a path to purchase, let alone a repeat that method is. customer. To add to that marketing enigma— if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction all together. Turning traffic into transactions The first step for any online retailer, Castro said, is All in all, finding success as an online merchant driving awareness, and ultimately, consumer traffic today is complicated business. It’s a problem that to a company’s store and products. Leo Castro, vice president of the online sales platform Bigcommerce, is all too familiar with. His To do that, Castro and the team at Bigcommerce team works to drive consumers to a merchant’s work with features like SEO tools, helping to direct
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 7 Feature Story
customers searching for a specific product to a company’s site, and listing products on shopping comparison sites like Google Shopping. Under the Hood
But while making sure more consumers actually see products is an important first step, it’s far from Shopping carts sure have changed, from physical the whole story. Castro said that to turn a potential metal carts that consumers to the digital customer into a paying customer, a company also storehouses of a customer’s wish list. But how needs the right conversion tools, and to make the can companies make sure customers are buying purchase as simple as possible for the consumer. the items in their carts, rather than abandoning In that vein, Castro said Bigcommerce offers a them in a digital parking lot? In a recent interview streamlined shopping cart and checkout process with PYMNTS, Leo Castro, vice president at that, he noted, can help lower abandoned cart rates Bigcommerce, discussed how the eCommerce by 15 percent and improve conversion rates by 12 platform works to optimize their merchants’ percent. shopping carts.
“The way we think about it is a funnel approach. “Our shopping cart is really built around the At the top end of the funnel, consumers and principle of configurability. We’ve done a lot of shoppers are doing Google and other searches work to allow merchants to take the shopping cart to find goods, so we make sure it’s optimized for experience and customize it for their own purposes, that,” he explained. “But once a shopper lands on things like the addition of a company’s logo or branding and their color scheme so the shopping the merchant’s site, we also need to have the tools cart and checkout experience matches the overall to make that experience phenomenal and one they brand and feel of the site. want to purchase from and return to.” But it’s also able to configured not just to how a To keep the shopping and checkout process simple merchant wants it to look, but also how a merchant for consumers, Bigcommerce also emphasizes an wants to use it. So for example, if they want to open approach to payment acceptance. plug in their own email service to do their own The company’s platform allows consumers to pay customized cart abandonment, we allow that, and with as many options as possible, including mobile we also have a native cart abandonment email wallets, traditional debit and credit cards, and other marketing structure that they can use if they don’t have their own. methods like PayPal OneTouch, which are designed to convert more customers by allowing them to So the theme here is trying to make a very robust complete checkout with just one click. platform by allowing folks to go in and configure and customize the different parts they need or want to Castro’s team has also worked to partner with so they can find a way to meet their specific business as many payment providers as possible, helping needs.” merchants simplify payments for their consumers.
“We partner with a wide variety of other folks in the payment space because we know that we aren’t necessarily the experts in payments, but we want to
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 8 Feature Story
work with the folks that are,” he said. “We want to software from companies like HubSpot and Google, give our merchants and their customers choice over along with a range of consumer experience features how they want to conduct transactions, no matter and shipping app integrations. what that method is. For smaller merchants, we provide default payment processing options that we Bigcommerce has also opened some of its software think are best for them, but we really want to be a and data features to its clients via APIs, allowing Switzerland in the payment space and work with as merchants to modify different layers of their many different providers as possible.” websites, including customer log-in, shopping cart and catalog functions.
Because eCommerce merchants must balance We recognize we need to keep so many different tasks, including logistics, the platform open and accessible shipping, and billing, it’s crucial for platforms like to app developers or other people Bigcommerce to offer features allowing merchants who want to be able to plug in their own or additional systems. to simplify their operations, Castro noted. “We recognize we need to keep the platform open and accessible to app developers or other Apps and APIs people who want to be able to plug in their own or additional systems,” he said. “Our focus from As with payment acceptance, Castro said that the product side is to enable as many different Bigcommerce also keeps that same invite-everyone- integrations and APIs as possible so merchants can to-the-party mindset when working with app and have as much control as possible over their user API integrations. experience.”
To provide merchant clients with as many tools as Bigcommerce’s big takeaway? With more retail possible for online success, Bigcommerce’s platform options at consumers’ fingertips than ever, finding is designed to work with as many app and API eCommerce success in this modern age may well integrations as possible, Castro said. The company depend on giving consumers and merchants alike as currently offers email marketing automation much control over transactions as possible.
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 9 News and Trends
Expanding enterprises and coverage of the biggest IT companies in Silicon Valley and be run by Susan Fowler, an engineer who Payza brings eCommerce platform to Mexico attracted attention for whistleblowing on sexism and Online payment provider Payza is heading to Mexico. sexual harassment at Uber. The company recently announced that it will debut its eCommerce platform in Mexico and begin to use the Mexican peso as an available currency on the platform. The company also added a new feature to the platform to coincide with the Mexican expansion, which allows users to add to their Payza accounts by using a voucher to pay with cash at more than 15,000 convenience stores across Mexico. In a release announcing the expansion, Payza executives said the decision to make the Mexico move was motivated in part by the country’s quickly growing eCommerce market, which is outpacing the global average growth by nearly double. Acquiring and aligning And Mexico isn’t the only market hosting a Payza Square acquires Yik Yak engineering team debut, as the company also recently expanded services in China. In an announcement at the end of April, the Square is spending. The company recently spent roughly company said that members in China can now load their $3 million to acquire the engineering team behind the Payza eWallets using a range of options popular with once-popular anonymous social network Yik Yak to help Chinese consumers, who, like consumers in Mexico, are bolster the company’s user experience, according to increasingly flocking to eCommerce platforms. In a press reports. It’s the latest in a recent line of acquisitions release, Payza said that while it has offered basic services from the Jack Dorsey–founded company, which has in China for nearly five years, this is the first of several made several purchases since it first garnered acquisition targeted initiatives being developed by the company to headlines in 2014 with the purchase of food-delivery support the country’s growing eCommerce landscape. startup Caviar. The purchase also marks another Chinese Yuan Renminbi deposits are processed within milestone on the decline of social media platform Yik Yak, two business days for a 5 percent fee, said Payza, which debuted in 2013 and went on to raise roughly $75 noting these new deposit options aim to meet the daily million in funding by the end of the next year. The app’s eCommerce needs of shoppers in China. fortunes have taken a turn since, however, with the app falling out of Apple’s top 100 social networking sites. Stripe hopes new platform can become ‘New Yorker for geeks’ A partnership and a purchase for Vantiv Stripe is hoping a new marketing platform will boost its Payments are on tap at a Colorado credit union after reputation with some U.S.-based “geeks.” The company a partnership with Vantiv. The payment processing is turning to a new newsletter and content marketing platform recently announced that it was tapped by On platform in order to attract IT talent, with some reports Tap Credit Union, formerly known as Coors Credit Union, describing the new platform as the “New Yorker for to provide ATM and debit and credit card payment geeks.” According to reports, it will feature insider news processing services, fraud and loyalty solutions, and
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 10 News and Trends
marketing to On Tap and its members, beginning this fall. the company that process payments for both of those On Tap executives said in a statement that the company platforms, the spoils are also going to the processor. The aligned itself with Vantiv due to its access to data, company announced recently that it saw revenue nearly marketing and technology, while Vantiv representatives double in 2016, with a total of $727 million last year. said the new partnership was designed to help showcase The company also announced it processed $90 billion Vantiv’s processing capabilities and fraud controls to in transactions in 2016, an 80 percent year-on-year rise. other credit unions and financial service providers. According to Adyen executives, the growth was fueled largely by higher transaction volumes in North America, Vantiv also turned to acquisition in order to add new specifically in the U.S. features to its platform. The company announced last month that it had inked a deal to acquire Paymetric, a portfolio company of Francisco Partners. Terms of the deal were not disclosed. In a press release, Vantiv said Paymetric will provide B2B payment workflow automation and payment data tokenization services to Vantiv customers. In a statement, Paymetric President and CEO Asif Ramji said that the merger would allow his team to “… accelerate the development of our advanced payments integration and security solutions.”
Dwolla, Plaid partner for ACH payment integration Vantiv finds boomers and millennials match on Dwolla and Plaid want to make large transfers less risky. mobile expectations The software-as-a-service firm and financial software From entertainment choices to how they spend their provider, respectively, recently announced a new money, there may not be much that baby boomers and partnership designed to facilitate large transfers by millennials agree on. But according to research from tokenizing sensitive financial data transferred via the Vantiv, the two groups largely agree on what they expect ACH network. According to a release, the pair will work from mobile platforms. According to Dusty Gomez, the to increase data availability in order to make transfer company’s SMB product leader, neither millennials nor approvals easier and safer. The integration comes during boomers want to wait in line, they don’t want payments what Plaid Co-Founder and CEO Zach Perret called “… acceptance to slow them down and they want loyalty an inflection point in the world of ACH payments,” which programs to be simple to understand. Perhaps more is plagued by security concerns despite being used to than anything else, both demos like their transactions to move more than $41 trillion annually. happen in the background without having to think about it. “The on-the-go lifestyle is being enabled across the Facts and figures board,” Gomez told PYMNTS.com’s Karen Webster in a recent interview. “There has been a shift in behavior, and Platform payment processor Adyen sees revenue as the technology evolves to support it, millennials and nearly double boomers alike are keeping up with that.” Online platforms like Netflix and Uber are bringing in more revenue than ever before, and in the case of Adyen,
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 11 News and Trends
Cash carries the day in Indonesia payment technology provider. In a press release, Bluefin said PayConex Plus offers a variety of solutions for Merchants may be marketing the many wonders of mobile, unattended, retail, mail/telephone order and mobile payment platforms, but in Indonesia, many international acceptance and is backed by multicurrency consumers aren’t having it. According to new industry processing and multilingual support capabilities. The research, cash on delivery was still the payment method platform features PCI-validated P2PE and EMV for used for more than 65 percent of digital purchases in both merchants and integrated point-of-sale providers, Indonesia in February 2017, while credit cards were including the GoChip SDK for EMV integration as well used to complete approximately 20 percent of online as Ingenico RBA Terminal Support. PayConex Plus also purchases and ATM or bank transfers were used for integrates to major shopping carts online, Bluefin said in nearly 14 percent. But that may be beginning to change. the press release. The platform is also PCI-certified and Researchers found that it’s likely most consumers in can support multi-lane retail, mobile and unattended Indonesia will skip the adoption of payment cards in environments. favor of digital payment services that can be accessed on smartphones, with projections showing smartphone users Compliance as core competency in Indonesia numbering 67.1 million in 2017 and growing to 92.1 million by 2020. For many companies, compliance is a way of life — or, at least, it should be, according to Karen Redwood, vice president of global payments at WePay. In a recent conversation with Karen Webster, Redwood said that the company is working to develop compliance into the company’s core competency. The goal, she said, is to have an easy onboarding experience, with the payments aspect remaining completely incidental. For WePay, that means finding out what information is needed from the merchant and what data the platform has that will help the firm make the best risk decisions seamlessly. Compliance chronicles Such data can be as simple as the merchant’s name, said Redwood, and, for example, cross-referencing to what Bluefin certified for EMV compliance is being said on that merchant’s Facebook page or the invoice that is being generated. “We are trying to pull Payment solution provider Bluefin Payment Systems all this information together so that we are applying our can add to its list of certifications. Earlier this month, risk tools accurately” at any point in the onboarding or the company announced the EMV certification of its payments processing or checkout activities, she said. PayConex Plus Payment Platform by First Data, a
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 12 Methodology | Top Ten Rankings
The PYMNTS.com Payments Powering Platforms Tracker™ is designed to give an overview of the trends and activities across B2B industry payment platforms delivering on those services. Companies included in the Tracker Scorecard have been scored on five primary criteria:
Merchant Onboarding
How flexible and fast a platform’s user experience is, and whether it includes merchant underwriting.
Settlement/ Payment Payouts Processing
How fast a platform How fast processing is across different is, what channel and channels and payment types are payment types. accepted, and the area it covers. Payments Powering Platforms
Risk Enablement Management and Value Added and Compliance Whether a platform offers Whether a platform offers merchant/player support, security and compliance third party features and a services. dedicated point of contact.
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 13 Methodology | Top Ten Rankings
The Top 20 rankings are the highest scoring companies in the Tracker’s Scorecard based on PYMNTS.com’s proprietary methodology. The methodology evaluates providers based on the speed, flexibility, processing, security, risk management, compliance, enablement and value added services offered.
01 92 02 91 03 83 04 81 05 78 06 77 New! 07 73 08 71
09 69 TIE 09 69 TIE
PYMNTS will periodically update scores based on new developments. If you would like your company to be considered for inclusion in the Tracker’s Scorecard or wish to have an existing listing reconsidered for an update, please head over to our profile submission/update page.
Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 14 Scorecard Note: Companies are listed in alphabetical order 46 Merchant n oarding
Settlement 0 Payment Payo t 4 12 Processing