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Payments Powering Platforms Tracker™ MAY 2017

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Payments Powering Platforms Tracker™ MAY 2017 Payments Powering Platforms Tracker™ MAY 2017 Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It? How Bigcommerce processes Platform payment processor Find the top providers in our payments for the some of Ayden reports nearly 100 percent Tracker Scorecard – p. 15 the world’s biggest, and smallest, growth in 2016 – p. 10 online stores – p. 6 (News and Trends) (Feature Story) powered by Table of Contents PAGE What’s Inside A look at the quickly evolving platform ecosystem and headlines on new payment-powered platforms entering the space. Also, insight on payment 03 processing from Richard Aberman, chief strategy officer and co-founder of WePay. PAGE Feature Story Bigcommerce VP of Product and Brand Marketing Leo Castro discusses 06 helping merchants and platforms, big and small, accept payments. PAGE News and Trends 10 The latest headlines from around the Payments Powering Platforms space. PAGE Methodology | Top Ten Rankings Best of the bunch 13 Who’s on top and how they got there. PAGE Scorecard The results are in 15 See who the top providers are. PAGE About 41 Information about PYMNTS.com and WePay. Acknowledgment Sponsorship for the Payments Powering Platforms Tracker™ was provided by WePay. WePay has no editorial influence over the Tracker’s content. In addition, the methodology for Tracker supplier rankings was developed exclusively by the PYMNTS.com research and analytics team. The methodology, scoring and rankings are done exclusively by this team and without input or influence from the sponsoring organization. Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 2 What’s Inside It’s a good time to be a platform payment processor. With more millennials and modern consumers accessing platform services for everything from Executive Insight streaming a movie to grabbing a ride, platform- based merchants are collecting more revenue than What are the most important things ever before — and, the companies powering these payment processors can offer eCommerce platform payments are reaping the benefits. platforms and how can new merchants choose the right eCommerce platform? Adyen, the company processing payments for massively popular platforms like ride-sharing “There are two important things for payments processors to think about. service Uber and entertainment disrupter Netflix, recently posted its revenue figures for the past year First, from a pure payments perspective, every and reported that profits nearly doubled, with an business needs to accept payments. This part is 80 percent increase in the number of transactions commoditized. Since expectations from SMBs are high, some traditional processors won’t be able processed. to keep up. The more modern companies will offer table stakes features faster, and with more With much of that growth fueled by an increase flexibility. In this category payment processors need in North American customers for Adyen, it should to be concerned with being at parity on the basics come as no surprise then that others are looking like payments methods and geography. to get a slice of the payment processing pie. Over The second dimension is having great APIs and the course of the past month, several companies a strong enablement strategy as a core part of debuted new payment-powered platforms, offering integrating payments for platforms. platform payment processing services and features. Choosing the right eCommerce platform comes down to what vertical you are operating in. There is Here’s a quick snapshot of some notable news a core piece of software every business will use to from the past month: manage their business. If you are a plumber, you are a field service worker, you need to schedule visits, Software-as-a-service firm Dwolla and financial you might need to do some marketing automation, software provider Plaid recently announced a new etc. You now know what kind of workflows and partnership designed to facilitate large transfers functions your software needs to support and can find the top few products that provide these by tokenizing sensitive financial data transferred workflows and are most tailored to your business.” via the ACH network. According to a release, the pair will work to increase data availability in order Richard Aberman to make transfer approvals on the ACH Network, chief strategy officer and co-founder, WePay which is currently used to move more than $70 billion annually easier and safer. Similarly, Square recently announced new additions to the platform’s engineering team, as it spent roughly $3 million to hire the engineers behind the once popular social networking site Yik Yak. Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 3 What’s Inside The move, designed to boost the company’s For this month’s Payments Powering Platforms user experience, is the latest in a recent line Tracker™ feature story, PYMNTS caught up with of acquisitions from the Jack Dorsey–founded Leo Castro, VP at Bigcommerce, to talk about how company, which has made several purchases since his team works to serve the needs of international it first made an acquisition splash in 2014 with the merchants like Camelbak and Gibson, along with purchase of food-delivery startup Caviar. smaller, independent and niche merchants, to deliver platform payment performance. Meanwhile, payment processor Payza is hoping an international expansion can mean more revenue. Castro told PYMNTS that he and his team work to The company has announced it will debut services make the Bigcommerce platform as “agnostic” as in Mexico and expand its existing offering in China possible and able to work with different solutions, in order to take advantage of eCommerce growth environments and features to give merchants of all rates in the two nations, which are both currently sizes a platform to sell goods online. outpacing global growth averages. The May Payments Powering Platform Tracker Big (or small) commerce Updates Whether it be multinational companies shipping This month’s edition of the Tracker features profiles around the world or small eCommerce startups and scores for 51 providers, including eight new looking to get paid efficiently, finding a platform additions: Cayan, eMoney, Flagship Merchant to support online payments is crucial for modern Services, GlobalOnePay, Payclix, Payment Express, merchants. Sagepay and Skrill. Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 4 Five Fast Facts 31 percent of global consumers regularly make purchases via 01 an mobile platform. Mobile platform transactions are expected to increase by 74 02 percent over the next three years. 42 percent of millennials limit their mobile transactions 03 because of security concerns. For every second of delay at checkout, conversion 04 drops 7 percent. 68 percent of online platform transactions are abandoned 05 before checkout. Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 5 Can An ‘Agnostic’ Platform Help eCommerce Merchants Make It? Feature Story Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 6 FEATURE STORY “The theme here is trying to make a very robust platform by allowing folks to go in and configure and customize the different parts they need or want to...” LEO CASTRO Vice President of Bigcommerce onsumers have more options than ever eCommerce or social sales site, turning them when it comes to shopping for the right into customers and, perhaps most importantly, product or solution online. While that may helping merchants accept payments, thus allowing Cmean there are more avenues for merchants to sell consumers to complete the checkout process, their goods, it also makes it harder for companies finalizing transactions quickly and simply. To to get their message in front of the right buyer. execute, flexibility has been a key focus. Instead of convincing a customer to choose their In a recent interview, Castro told PYMNTS that his products over those offered by another retailer team has worked to keep the platform “agnostic,” or two, merchants must now compete with with the ability to work with a range of payment everyone from traditional brick-and-mortar stores types, integrations, tools and merchants. to eCommerce warehouses like Amazon to other online and mobile shopping destinations. We want to give our merchants and their customers choice And even if a business can find a way to break over how they want to conduct through the noise, it can be difficult for a company transactions, no matter what to create a path to purchase, let alone a repeat that method is. customer. To add to that marketing enigma— if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction all together. Turning traffic into transactions The first step for any online retailer, Castro said, is All in all, finding success as an online merchant driving awareness, and ultimately, consumer traffic today is complicated business. It’s a problem that to a company’s store and products. Leo Castro, vice president of the online sales platform Bigcommerce, is all too familiar with. His To do that, Castro and the team at Bigcommerce team works to drive consumers to a merchant’s work with features like SEO tools, helping to direct Payments Powering Platforms Tracker™ © 2017 PYMNTS.com all rights reserved May 2017 | 7 Feature Story customers searching for a specific product to a company’s site, and listing products on shopping comparison sites like Google Shopping. Under the Hood But while making sure more consumers actually see products is an important first step, it’s far from Shopping carts sure have changed, from physical the whole story. Castro said that to turn a potential metal carts that consumers to the digital customer into a paying customer, a company also storehouses of a customer’s wish list. But how needs the right conversion tools, and to make the can companies make sure customers are buying purchase as simple as possible for the consumer.
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