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JULY 2019 How mPOS Systems Help July Fourth Sales Boom Year After Year mPOS tools power Vietnamese FinTech How mPOS solutions July Fourth food and startups Vimo Technology, can help restaurants craft sales mPOS Technology merge stay competitive 6 (Feature Story) 10 (News and Trends) 14 (Deep Dive) TABLEOFCONTENTS 03 06 10 What’s Inside Feature Story News and Trends mPOS solutions are seeing an uptick in Vendors at the multiday Independence New mPOS industry headlines, including adoption among small merchants as a Day celebrations in Southport, North the latest on Reliance Industries’ foray number of global markets are rolling out Carolina, explain what they need from into kirana store mPOS offerings, new contactless payment solutions their mPOS systems to keep sales plus Vimo Technology and mPOS running smoothly Technology’s merger 14 20 178 Deep Dive Scorecard About Restaurants are deploying new The results are in. See the top scorers Information on PYMNTS.com technologies to improve their dining and a provider directory featuring 314 and Mobeewave experiences and better compete for players in the space consumers’ food dollars, and many are discovering that equipping waitstaff with mPOS devices can help provide faster, more accurate service ACKNOWLEDGMENT The Mobile Point-of-Sale Tracker was done in collaboration with Mobeewave, and PYMNTS is grateful for the company’s support and insight. PYMNTS.com retains full editorial control over the following findings, methodology and data analysis. © 2019 PYMNTS.com All Rights Reserved | 2 WHAT’S INSIDE Consumers around the world are showing growing providers are answering these needs with offerings that appetites for contactless payments. The payment instru- let merchants leverage smartphones or other mobile de- ments’ ease of use and security makes them appealing, vices, preventing them from having to implement costly and many shoppers use them for day-to-day purchases point-of-sale (POS) products. such as groceries and transit cards. A new study from the United Arab Emirates (UAE) found that 75 percent of the Around the mPOS world region’s consumers trust contactless cards, while 82 per- Small and medium-sized businesses (SMBs) often strug- cent said the same for digital wallets. gle to provide the payment methods consumers desire. ING and Mastercard are tackling this problem by col- United States consumers are also increasingly seeing the lectively offering a mobile point-of-sale (mPOS) app for advantages that come with such payments. New York Turkish SMBs. The app supports contactless payments City’s Metropolitan Transit Authority enables contact- and runs on Android smartphones. less payments at turnstiles, for example, allowing riders to use popular mobile wallets to pay fares without requir- Reliance Industries has created its own mPOS solution ing MetroCards. This could help consumers familiarize for India’s neighborhood kirana stores, mom-and-pop themselves with the technology, resulting in the im- convenience shops. The company’s Jio brand supports plementation of similar solutions in other settings such the 4G network to which the device connects, and the as retail. solution’s launch brings Reliance into a competitive space already populated by several mPOS providers. Merchants must keep up with consumer demand for contactless payments if they want to stay competitive, mPOS tools are also making their way into Albertsons’ and that means turning to the right technologies. Some U.S.-based supermarkets. The chain is trialing speedier © 2019 PYMNTS.com All Rights Reserved | 3 WHAT’S INSIDE checkout methods by equipping staff with mPOS devic- Naradzay, owner and artist at Kris Krafts, and Cherrette es allowing them to check out customers anywhere in Jupiter, baker and owner at Jupiter Pies, explain the the store, as well as installing self-service kiosks. Staff ad- challenges such events bring about and the mPOS fea- ditionally are able to scan items in shoppers’ carts, so the tures that make selling at festivals an experience worth latter can simply pay and leave once they reach registers. celebrating. Solution provider Volly is pushing mPOS tools into new How the right mPOS systems can elevate sectors with the launch of an mPOS app for loan officers. restaurants’ service The system allows officers to initiate relationships with Restaurants are increasingly competing with meal kit borrowers wherever they encounter them, while also en- subscriptions, grocery delivery services and more to abling the former to track loan statuses. earn consumers’ food dollars. To better appeal to diners, For more on these and other recent mPOS develop- many eateries are exploring how mPOS technologies ments, visit the Tracker’s News and Trends section (p. 10). can help them provide speedier in-house service, more up-to-date menus and other benefits. What Independence Day vendors want from their This month’s Deep Dive (p. 14) examines mPOS offer- mPOS solutions ings’ potential to remove frictions and details how food Annual multiday Independence Day celebrations inun- truck providers, full-service restaurants and other dining date the small seaside city of Southport, North Carolina, venues can find the right mPOS tools for their needs. with tourists. This presents an opportunity for small op- erations looking to capitalize on the market, but they July Updates need the right solutions if they want to do business The July Mobile Point-of-Sale Tracker profiles 314 play- wherever they set up their stands and enable cashless ers in the space. transactions. For this month’s Feature Story (p. 6), Kris © 2019 PYMNTS.com All Rights Reserved | 4 WHAT’S INSIDE Share of UAE consumers who believe cards are more secure than cash Expected value of the Portion of U.S. storefronts mPOS market by 2025 that currently accept chip 84% cards 75% $42.5b 20.2% 11:1 Five Fast Facts Anticipated CAGR of India’s 5 digital transactions from 2019 to 2023 Ratio of people to POS terminals in Iran © 2019 PYMNTS.com All Rights Reserved | 5 FEATURE STORY How mPOS Systems Help July Fourth Sales Boom Year After Year © 2019 PYMNTS.com All Rights Reserved | 6 FEATURE STORY Independence Day is an important affair for the sea- they use and why transparent, predictable mPOS fees side city of Southport, North Carolina. Its celebrations are vital. last days and boast a long lineup of events and activities that draw in tourists and vendors from along the East Kris Krafts wrestles with surprise fees and weak Coast. Sellers need to cater to the event’s approximately Wi-Fi 50,000 annual attendees — a crowd about 14 times the Kris Naradzay, who crafts and sells glass wind chimes, city’s 2017 population. To do so, they need mPOS solu- suncatchers and similar items out of her Gainesville, tions that make payment experiences convenient. Virginia-based business, Kris Krafts, treks to Southport each year for its Independence Day festivities. Though PYMNTS recently spoke with the owners of two partici- business often varies, she typically sells about $3,500 pating vendors to understand what they need to enable worth of wares at the event, making it critical for her to sales at Southport’s celebrations, the technologies enable smooth purchases. © 2019 PYMNTS.com All Rights Reserved | 7 FEATURE STORY The two days before the Fourth typically require purchased does not work with her new iPhone, and with- Naradzay to operate from 10 a.m. to 6 p.m., and her out her Samsung device she is at the mercy of the on-site patrons are usually locals. Attendees flood the vendor Wi-Fi network when she has to process payments. stands and sales jump on the Fourth once the parade Connectivity tends to drop at crowded events, forcing ends, she noted, adding that it’s important for her to of- her to write down customers’ credit card numbers by fer both cash and card payments if she wants to keep hand to process later. Such failures also require her to operations running smoothly. The right mPOS tool is manually take down her customers’ phone numbers, in key for such festivals, as some solutions may charge fees case she encounters an issue when running their cards. when users surpass $2,000 in transactions a month. Jupiter Pies keeps it simple “I do four shows a month, and I’d go over that,” she said. Cherrette Jupiter, owner and baker at Myrtle Beach, “I didn’t like the surprise at the end of the month of [not South Carolina-based dessert company Jupiter Pies, knowing] how much the charge was going to be.” typically sells baked goods at farmers markets and fes- Unexpected charges were a major pain point for tivals, with this year marking her first trip to Southport. Naradzay, who recounted receiving fees of $200 to $300 A “mediocre” day at a farmers market earns her about without credible explanations. This encouraged her to $1,000, but she earns up to $1,600 at busier events. select a device that charged a certain percentage for Jupiter noted that many of her customers use hard cur- each transaction, without other costs or fees. Her mPOS rency, but that she has an mPOS solution on hand to system is relatively simple: She prefers to manually write ensure she’s not leaving money on the table when cus- down the items that she sells, rather than key detailed tomers approach without cash. inventory information into her phone, so systems that “If they aren’t walking around with cash — most tourists provide transaction reporting features and can accept don’t — [and you do not have an mPOS tool] it’s money different payment methods are enough to suit her needs. lost, a sale gone, 10 or a dozen sales just lost,” she said, “I’m 67.

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