THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY University of California, Berkeley Nonprofit Organization Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917

BerkeleyHaasSummer 2015

Question the Status Quo Join us for Haas Homecoming at Cal Parents & Reunion Weekend Confidence Without Attitude There’s something for everyone before the Cal Bears take on Saturday, Oct. 3 | Haas School of Business the Washington State Cougars: Mexican fiesta tailgate party Worldwide energy policy lecture with Professor Students Always Catherine Wolfram Why Culture Matters panel discussion with Dean Lyons Beyond Yourself Face painting

haas.berkeley.edu/alumni/homecoming

The Berkeley-Haas Defining Principles ripple far and wide

4 WOMEN OF SILICON VALLEY 6 NEED FOR PRESTIGE 5 NETWORK POWER From entrepreneurship to venture capital, Is wanting high social status a Faculty and alumni win $5M grant Haas women have major influence fundamental human motive? for energy-efficiency study Question the Status Quo Confidence Without Attitude Summer 2015 FEATURES AND DEPARTMENTS The Defining Principles Issue EXECUTIVE EDITORS Richard Kurovsky Students Always UP FRONT Ute Frey MANAGING EDITOR Beyond Yourself Amy Marcott DESIGN Cuttriss & Hambleton, Berkeley-Haas alumni Berkeley MBA Classes STAFF WRITERS enjoy 15% off open- Laura Counts, Kim Girard, enrollment programs. 2010–2015 Pamela Tom 2 Haas List Are eligible for 2 free Patrick Awuah, MBA 99, CONTRIBUTING WRITERS days of Executive named one of the world’s 50 Anne Brice, Steven Cohen, greatest leaders. Kathleen Maclay, Kate Madden Education within Yee, Kirsten Mickelwait, 4 Haas News Mike Rosen, Karen Sorensen, 5 years of graduating Alumna aims to upset Autumn Stephens Stanford in rankings of Upcoming Programs entrepreneurship. PHOTOGRAPHY 6 Power of Haas Ideas Bjorn Austraat, MBA 09; Prof. Cameron Anderson Noah Berger; Jim Block; shows that all humans want Chris Gaede; Christine Harding; high social status. Kim Heath; Karl Nielsen; Peg Skorpinski

IN THE BACK ILLUSTRATORS Ken Orvidas

BerkeleyHaas magazine is In the five years since their inception, our Defining Principles have guided our curriculum, sparked published by the Haas School inspiring student initiatives, attracted the attention of employers, and influenced the lives of of Business, University of alumni—proving that Berkeley-Haas culture runs deep. But that’s just the beginning ... page 8 California, Berkeley. For further information, contact: BerkeleyHaas Magazine Editor 5 Network Power Haas School of Business Google’s Jennifer Kurkoski, University of California Faculty and alumni win a $5 million grant for a forward-looking new MS 05, PhD 10 Berkeley, CA 94720-1900 energy-efficiency study. 14 Your Haas Network BerkeleyHaas Summer 2015, Alumni from Caviar, the U.N., Number 89. Product Management 8 The Ripple Effect of Culture Young Presidents’ For change of address, email New Manager Boot Camp Organization and [email protected]. September 8-10, 2015 October 5-9, 2015 It’s been five years since Berkeley-Haas launched its Defining Principles Altamont Capital Partners, and codified our long-standing culture. Here, a look at how this initiative H20 Plus, Foundation Faculty Director: Homa Bahrami Faculty Director: Sara Beckman has spread, both within the Berkeley-Haas community and beyond. Capital, and Google Ideal for: Newly promoted managers Ideal for: Product Managers, Directors, and 20 Worldwide Events HAASx talks at the annual VPs of Product Management 18 The Gift of Mobility Alumni Conference Former Levi Strauss executive Mel Bacharach, BS 48, provides disabled 22 Alumni Notes access for Haas and Cal students. 35 In Memoriam 36 Personal View Professor Carl Shapiro on how Information still Rules Learn more:

www.executive.berkeley.edu Summer 2015 1 Haas List Former Open Innovation Vice Faculty MBA President Mining Al Gore Hall of Famer Fresh Ideas Brand guru David Aaker, widely First-Class Grads 3 How might a 5 considered the father of ride-sharing app like modern branding, was As if you needed proof, Haas grads Uber work in Seoul, named to the New York Alumni South Korea? That’s the are among the best on Earth. Nikita American Marketing question Gunso Kim Association’s 2015 Mitchell and Katie Benintende, sought to answer during Marketing Hall of Fame for World Renown his time as a Garwood both MBA 15, were named to the his outstanding lifetime Innovation Fellow. contributions to the field. Poets and Quants list of the World’s Launched in January by 4 Aaker, 1 the Garwood Center for Best & Brightest MBAs. Benintende a Haas Corporate Innovation at Visiting marketing was recognized for helping boost Berkeley-Haas, the pro- Dignitaries professor gram gave five fellows the percentage of women in the full- Climate for emeritus, exposure to Berkeley Research Opportunity developed time MBA program to 43 percent, the research and interaction 8 the Aaker with Bay Area startup Former Vice President highest nationwide. Mitchell served as Model, culture. MBA students Al Gore urged nearly 400 Prof. Emeritus CrowdBerkeley a brand class president and led award-winning helped Kim, the sec- Berkeley-Haas community David Aaker Crowdfunding democratizes access to investors and identity tool retary general of the members to redouble diversity and inclusion initiatives for funding, but what does that mean for finance? Enter used by hundreds of firms World e-Governments efforts to stop climate CrowdBerkeley, a new campus partnership between to build and strategically the Consortium for Organization of Cities change and bring Berkeley-Haas and the College of Engineering that manage brands. and Local Governments, innovation to the Graduate Study positions UC Berkeley as a premier hub of education and and other Garwood marketplace at a spring in Management. research on all topics related to crowdfunding. Fellows with their Dean’s Speaker Series Engineers at the Fung Institute for Engineering research. The fellows’ event. “We are seeing the Robert Ford, Leadership are aggregating databases from global findings—compiled in greatest business EMBA 15, made crowdfunding platforms. Berkeley-Haas researchers in a case study, video, or opportunity in the history 1 finance and social enterprise will use the data to study 6 the list of the how crowdfunding is influencing traditional financial research paper—will be of the world with the Rankings models and paving the way for new ventures. used in the classroom decarbonization of the Haas at the Top 30 Best Executive by Professor Henry economy,” he said. Learn Crowdfunding models, both current and evolving, The Evening & Weekend Chesbrough, PhD 97, more and view the talk: MBAs. also appear in the MBA curriculum. For example, Adair MBA Program ranked #1 Garwood Center director. haas.org/DSS-AlGore. Morse, Haas assistant professor and one of the leaders Since its founding in 2002 by Patrick Awuah, MBA 99, Ghana’s Ashesi University has expanded to a among part-time programs Katie Benintende and 100-acre hillside campus and graduated hundreds of students. Nikita Mitchell, both MBA 15 of CrowdBerkeley, teaches students how to raise equity in the U.S. for the third year without traditional investors and to understand the in a row in the annual U.S. implications of new currencies such as Bitcoin. Joining Pope Francis, Bill and Melinda News & World Report list. New Building Gates, and Mark Zuckerberg, Berkeley- The Full-time Berkeley Watch It Rise MBA Program Faculty Haas’ own Patrick Awuah, MBA 99, made ranked #7 for the Track the progress of the new eighth year. The High Praise Fortune’s list of the world’s 50 greatest North Academic Building via our 2 Berkeley MBA “Teaching doesn’t feel webcam: haas.org/NorthAcademicBuilding. leaders in 2015. Awuah founded Ghana- for Executives like a job,” says Hit the play button for a time-lapse movie. based Ashesi University, which has become a remained at 9 Assistant Professor #9 in EMBA Panos Patatoukas of the Haas model for quality higher education in Africa. specialty Accounting Group. “It is my passion Students there cultivate critical thinking rankings. and hobby.” Patatoukas, who teaches a Financial Information Panos Patatoukas skills, a concern for others, and the courage Analysis & Valuation course to to transform the African continent. evening and weekend MBA students, earned a spot on the Poets & Quants Awuah also received one of UC Berkeley’s World’s Best 40 Under 40 Business most prestigious honors in the spring: the School Professors list for his research insights and teaching 2015 Elise and Walter A. Haas International accomplishments. He also made Award. The accolade and its $15,000 prize the corresponding Top-10 B-Professors list of Fortune recognize an alum for distinguished service magazine. to his or her country.

2 BerkeleyHaas Summer 2015 3 Up Front Up Front Haas News

BY THE NUMBERS CONNECTIONS Profile: EMBA Big Data Deal Valley Women Class of 2016 Haas and Accenture create curriculum Three alumnae honored for Silicon Valley work Berkeley MBA for Berkeley-Haas Lecturer Greg La Blanc believes that Network Power Executives big data might be the most significant change to hit the Anita Gardyne, BA 86 (Economics), MBA 88, is on a roll. Faculty and alumni win $5M energy-efficiency grant business world since the Industrial Revolution. “The In May, Oneva, the company she co-founded with her only way for MBAs to really learn how to handle big data husband, won best startup of Silicon Valley at the 2015 When Boaz Ur, MBA 09, began working on business development for Lightapp is to actually work with it and to interact with engineers Startup Conference in Redwood City. Oneva is a Technologies, an Israeli startup focused on energy efficiency for industrial facilities, 69 and data scientists,” he says. concierge care service delivering trained, certified he reached out to his former professor, Catherine Wolfram, about a possible Class size To that end, Haas has collaborated with Accenture caregivers and service providers—all of whom have collaboration. It was good timing. Wolfram was looking to design a real-world study to create new classes and a lecture series on big data. passed FBI background checks—to clients in the Bay for the E2e Project, an energy-efficiency research initiative she leads with MIT and The relationship was sparked by Haas alum Marina Area. Gardyne competed with more than a hundred the University of Chicago. She needed a big-data scenario to investigate what Gracias, BS 80, MBA 99, managing director of financial others for the award. That same month, Oneva was motivates businesses to conserve, and Lightapp’s software, which gathers and 12 services at Accenture. This spring, La Blanc taught Data analyzes data from low-cost sensors deployed throughout a factory, would provide Median years of work among 45 companies participating in Office Hours, an Science/Data Strategy to grad students from Haas and it. They collaborated with members of the Haas alumni network (see below) to write a experience invitation-only event at the annual meeting of the across campus. National Venture Capital Association, marking it as a research proposal that won a $5 million grant from the California Energy Commission The class covered the role of data science in retail rising star in the entrepreneurship world. And, Gardyne this spring. The funds will be used to test whether advanced energy monitoring at 100 and supply chain management and offered frank was a Push Tech 2020 pitch competition finalist. California factories saves them money and reduces their emissions. 36 discussions with leaders from Facebook, Cloudera, “It’s a great time to be a female entrepreneur,” Average age Safeway, Wells Fargo, Walmart Labs, and BlackRock. Gardyne says. “I continue to meet fabulous people who Stanford Stickney, BS 15, and his brother Daniel “We were exploring uncharted territory in the Industrial Haas will add a data analytics course this fall, crafted are willing to jump in and help, men and women who with Accenture. seek to enhance the diversity of Silicon Valley and are Internet of Things, and I realized that there was great leading the change.” potential to cooperate with Berkeley-Haas. ... With this 30% Dynamic Duo Two other alumnae were also lauded for their work research we expect that California (and the rest of the Percentage of women New alum and brother help develop by making the Silicon Valley Women of Influence list world) will have a whole new set of tools to save energy technology for those with special needs Founders Unite published by the Silicon Valley Business Journal: and costs for manufacturing facilities.” Alumna aims to upset Stanford Anne Kennedy, MBA 91, operating principal at Boaz Ur, MBA 09, VP of business development & partnerships, 32% Recent Haas grad Stanford Stickney, BS 15, and his Keller Williams Realty, and Kira Makagon, BA 84 Lightapp Technologies Percentage living outside younger brother, Daniel, are quite the dynamic duo. When it comes to undergrad (Computer Science), MBA 96, executive VP of the Bay Area (including Daniel, 21, has cerebral palsy and is visually impaired, programs producing VC-backed innovation at RingCentral. PG&E energy efficiency Colorado, Idaho, Louisiana, and Stanford has always sought opportunities to founders, Stanford and UC Berkeley leaders provided critical New York, New Jersey, expand Daniel’s potential. Together, they collaborated are #1 and #2 respectively. input to the project team. Texas, Mexico, and China, with the team that won the Big Ideas@Berkeley prize in According to research firm Anita Gardyne, among others). May in the “Information Technology for Society” category. PitchBook, Berkeley raised $2.4 MBA 88/Photo “When Catherine Led by UC Berkeley undergrads Tomás Vega and billion between 2009 and 2014, courtesy called me to explain Pierre Karashchuk with Stephen Frey, Kelly Peng, and and Stanford raised $3.5 billion. the Startup the project, I John Naulty, the team won first place for creating an That doesn’t sit well with alumna Conference was immediately Rebecca Lynn, MBA/ 5 open-source, helmet-like device that allows thoughts to Rebecca Lynn, MBA/JD 08, interested in Pilots (helicopter, JD 08 control a wheelchair. Stanford lent his business general partner at Canvas Venture Karen Zelmar, MBA 99, commercial, large aircrafts, convincing my development skills as a team member, and Daniel Fund. In April, she helped gather 150 fellow Cal alumni director of energy and unmanned airplanes) company to tested the technology and provided feedback. Daniel for a rally of sorts to support emerging Berkeley-Haas participate. It was efficiency programs currently measures 40 percent accuracy with the entrepreneurs. “We have a challenge ... to make Berke- an easy sell because brain-computer interface in controlling his chair’s ley the number one school for entrepreneurship in the goals of energy 1 functions. “Learning to use the device is like learning a the very near future,” Lynn said, per the San Francisco efficiency make Business Times. “That gap is not that big. I think we Former CIA employee new language,” Stanford says. “As Daniel gets more good business fluent in four languages proficient, it gets easier.” can take ’em.” sense.” “Our alumni are real leaders on energy Sean Lavery, MBA 09, efficiency. It’s great to Mangesh Basarkar, MBA 13, What happens when former senior resident manager of emerging brewmaster, Anheuser- be able to put the Scott Adams, MBA 86, technologies & portfolio Busch L.A. Brewery, who Haas network to optimizations visits Berkeley’s startup helped secure the such good use.” brewery as a test site accelerator SkyDeck? Prof. Catherine Wolfram, He gets inspired. faculty director of the Also, check out E2e Project Adams’ Berkeley Startups Review blog: scottadams- Siva Sethuraman, MBA 12, startupreview. manager of industrial & agricultural energy tumblr.com. efficiency portfolio

4 BerkeleyHaas Summer 2015 5 Up Front Up Front

Sat., Oct. 3: Prof. Catherine Wolfram speaks at homecoming about energy policy in the Power of Haas Ideas U.S. and around the world.

STATUS AND WELL-BEING Professor Cameron Anderson Working for the female supervisor—fared Real-Time Policy Woman worse financially than their male colleagues Data from online financial Female managers do not making a comparable sites can improve The Need for Prestige reduce the gender wage switch. policymaking gap, study finds Everyone desires high social status, According to Srivastava, this effect Prof. Cameron Anderson finds can occur when people see themselves as part of a valuable group but The question of whether it’s human nature to want reputation worry that others won’t or prestige in one’s social circle, profession, or society has see them that way. “A been debated by scholars for decades. Berkeley-Haas Professor high-performing woman Cameron Anderson sought—and found—a definitive answer. might, for example, In “Is the Desire for Status a Fundamental Human Motive? A worry about being Review of the Empirical Literature,” published in the May issue devalued because of Prof. Steve Tadelis of Psychological Bulletin, Anderson and Berkeley-Haas PhD her association with candidates John Angus D. Hildreth and Laura Howland reviewed Asst. Prof. Sameer B. Srivastava a low-performing Measuring the nation’s hundreds of studies and found that status is something all people Working women female subordinate,” he economic health has long crave and covet—even if they don’t realize it. are “leaning in” and explains. “This might been a slow, costly, and Anderson says status influences how people think and behave. supporting more females lead her to undervalue imprecise exercise, but UC “Establishing that desire for status is a fundamental human in leadership roles, but the subordinate’s Berkeley researchers have motive matters because status differences can be demoralizing,” a new study finds that contributions.” helped develop a new says Anderson. “Whenever you don’t feel valued by others it having a female manager Srivastava and way to measure real-time hurts, and the lack of status hurts more people than we think.” doesn’t necessarily Sherman analyzed 1,701 consumer behavior that Anderson and his team looked at studies dating back more equate to higher salaries full-time U.S. employees could vastly improve than 70 years. They differentiated between status and “related for female employees. working for a leading economic policymaking. constructs such as power and financial success” by defining In fact, women can firm in the information Haas Professor of Eco- status as comprising three components: respect or admiration, sometimes take an services industry nomics Steve Tadelis, Berke- voluntary deference by others, and social value. Social value (also earnings hit relative to between 2005 and 2009. ley Economics Professor known as prestige) is bestowed upon individuals whose advice male colleagues when They looked at salary, Sachar Kariv, and research- is sought by others. Prestige can also be measured by how much they work for a female reporting structure, ers from the University of others defer to an individual. manager. annual performance Michigan and Arizona State Four criteria determined whether the desire for status is In “Agents of Change or evaluations, and University examined more fundamental. Cogs in the Machine? Re- demographic information. than 61 million transactions 1. Well-being and health: The attainment of status must examining the Influence The average age of over 10 months of some contribute to long-term psychological and physical health. of Female Managers employees was 43, 75,000 randomly selected on the Gender Wage users of the free mobile The desire for status must drive goal- average length of 2.Activities: Gap”(American Journal payments app Check. oriented behavior aimed at attaining and maintaining status, employment was 8.85 of Sociology, May 2015), They found that on a preference for select social environments, and a strong years, and merit increases Haas Assistant Professor average, an individual’s reaction when others perceive them as lacking status. ranged from 3 to 5 percent. Sameer B. Srivastava and The authors concluded total spending actually 3. Status for status’ sake: The motivation for status is not doctoral student Eliot L. that it may be wishful rises substantially above dependent on other motives. Sherman examined thinking to assume that their average daily spend- ing the day a paycheck or The desire for status must operate and extend how the salaries of the gender wage gap 4. Universality: Social Security check arrives over many types of cultures, genders, ages, and personalities. both male and female will automatically close employees changed as more women take and stays high for at least The strongest test of the hypothesis is whether the possession when they switched and management positions. another four days. But that of low status harms health. The studies reviewed showed that reported to a manager of For fundamental change pattern occurs primarily people who had low status in their communities, peer groups, or a different gender. to occur, they argue, with those constrained in workplaces suffered more from depression, chronic anxiety, and Whereas most previous the increasing number their ability to borrow or even cardiovascular disease. Individuals who fell lower on the research has suggested of women managers by the interest rates they status hierarchy, or what the authors call the “community ladder,” that female managers are must be matched by have to pay. felt less respected and valued and more ignored by others. “agents of change” who an organizational The researchers Anderson hopes the study’s results influence future research act in ways that reduce culture that is keen concluded that leaders including but not limited to management literature. “The desire the gender wage gap, this on gender equality, considering how and when for status can drive all kinds of actions, ranging from aggression study found no support fostering initiatives to to stimulate the economy and violence, to altruism and generosity, to conservation behavior for this assertion. In fact, reduce tokenism and can do a better job choosing that benefits the environment. The more we understand this basic a subset of switchers— encouraging women policies that match more driver, the more we can harness it to guide people’s decisions and low-performing women to positively identify exactly how individuals actions to more productive paths.” —Pamela Tom who switched to working with their gender in the will respond. —Kathleen for a high-performing workplace. —Pamela Tom Maclay ILLUSTRATION BY KEN ORVIDAS

6 BerkeleyHaas Summer 2015 7 Question the Status Quo BY RICH LYONS, DEAN OF BERKELEY-HAAS Leaders set culture. That’s what a Haas board member said at my first board meeting as dean in 2008. We took his advice to heart, and in 2010, after an extensive process involving input from alumni, Confidence Without Attitude students, faculty, and staff, we codified the culture of Berkeley-Haas— which had been latent in the school for generations—by launching our Defining Principles: Question the Status Quo, Confidence Without Attitude, Students Always, and Beyond Yourself. THE RIPPLE EFFECT OF

ow, five years in, it’s important to reflect on this initiative. How has it affected our community and reputation? What’s next? Deep commitment to culture is a long-cycle project. We focused initially Non awareness and admissions—for example, tell me that when they hire for senior positions, it screening for MBA students, and now even comes down to culture fit over skills nearly every undergrads, who fit our culture. We promoted time. Clients of our short executive programs tell the Defining Principles to alumni with the goal of me they chose us for culture fit, which they didn’t 70 percent awareness among graduates of the see among peer schools. Our culture makes past 10 years by 2014. We reached 73 percent a these outside audiences think differently about year early, in 2013, and are aiming at awareness Berkeley-Haas’ talent, sending ripples beyond above 80 percent for all our alumni in time. what we initially intended. We’ve also provided staff with concrete But culture in and of itself isn’t enough. It examples for infusing the Defining Principles needs to serve a greater goal. For us, that into their work. For example, how can they aspiration is using our Defining Principles respectfully Question the Status Quo by to influence leaders addressing society’s Culture saying, “Is there a better way to do this?” Staff big opportunities and challenges. All top The Berkeley-Haas Defining Principles are now asking the kinds of questions that we business schools produce leaders. But what encourage from students. spread far and wide kind of leader? That’s the differentiator. In five years, our Defining Principles Board Member John Riccitiello, BS 81, former have become a source of competitive CEO of Electronic Arts, has said to me, “The advantage as well as pride and Defining Principles are the distillation of what engagement. They differentiate Berkeley-Haas a great leader is.” And he’s right. We’re about from other prestigious business schools, allowing 70 percent there to linking culture to a sharp us to attract more top students who appreciate leadership brand—a profile that together we can our culture. That’s a bold step—we understand stand behind as a school. Students Always Berkeley-Haas is not the right fit for every student—but we don’t disappoint those who When I started as dean of Berkeley-Haas, come here. board member Margo Alexander, BS 68, the retired chair and CEO of UBS Global Asset Our culture also serves as a networking Management, told me my role includes serving strategy: you can vouch professionally as “chief purpose officer,” to remind people for a fellow alum you’ve never met Beyond Yourself of the magic that happens here. Every day I because you know what he or she hear of another ripple created by our culture, stands for. The school and society are and you’ll read about many of them on the stronger for our Defining Principles. following pages. That’s part of the Berkeley- Perhaps some of the most rewarding moments Haas magic. We create that together. I can’t come from third-party validation. Venture wait to see the impact our culture will have capitalists tell me our Defining Principles describe over the next five years. the kinds of people they like to fund. Recruiters Rich Lyons, BS 82 Dean, Berkeley-Haas [email protected] @richlyons

8 BerkeleyHaas Summer 2015 9 Gender equity advocates Ryann Kopacka, MBA 16; Jesse Silberberg, Catherine Andresen, and Katie Benintende, all MBA 15; and Haas Adjunct Assoc. Berkeley-Haas Culture Prof. Kellie McElhaney. Berkeley-Haas Culture Stands Out Among Employers Dean Lyons and career services staff meet frequently with recruiters to ensure that Berkeley-Haas grads learn the skills that will set them apart from other MBAs. The Defining Principles resonate throughout our school. They Though evidence is anecdotal, they often hear that Haas culture is a differentiator. build community, enrich learning, inspire groundbreaking “Many MBA recruiters say that the Defining Principles are the values they are initiatives, and produce the kinds of leaders our recruiters want. looking for in new hires,” says Julia Min Hwang, the assistant dean of MBA Career Runs Deep Management Group and corporate engagement. “The embodiment of these principles help our students to stand out in the interview process and to succeed in their respective roles.” Here, a sampling of recruiters who say that the Defining Principles line up Why Berkeley-Haas Culture Thrives with what they’re looking for in top candidates. Culture expert and Haas Professor Jenny Chatman explains

The Defining Principles, which Relevance. The behaviors you’re promoting must connect with your Culture Foreshadows Success started as a way to articulate organization’s goals. “Not only are the Defining Principles a distinctive Berkeley-Haas “If these four Defining Principles didn’t help our students prioritize their behaviors a great fit with Deloitte’s values, brand aimed at prospective to be successful, they wouldn’t be useful. … I see students using them to identify they connect almost perfectly. Haas students and recruiters, and distinguish themselves as Haas students compared to Business School X. alums come in with a shared sense tapped into the source of “The Defining Principles also lengthen and intensify our connections with our of cultural expectations, and they are pride among all members of alumni. There are so many ways they help and support us, and this gives us a very successful in terms of tenure, promotion, performance ratings—all as the community. language and set of attributes to connect with them.” ROB JACOBY, MBA 04, PRINCIPAL, “It’s rare that a culture Principles Drive Gender a function of cultural compatibility.” DELOITTE CONSULTING, LEADING THE would take hold this Authenticity. People need to see you following up with real practices, HAAS MBA RECRUITING EFFORTS completely, this quickly,” says not empty language. Equity at Haas Prof. Jenny Chatman, PhD “We are selecting students based on these qualities, and they are also self- The Defining Principle Confidence Without Attitude drew Katie 88, an expert on organizational Prof. Jenny Chatman selecting. … If they didn’t come in understanding the Defining Principles as well Benintende, MBA 15, to Haas. “When I arrived, I realized culture who helped Dean Lyons as they might have, then they certainly understand them by the time they leave. that wasn’t just marketing material, that Haasies really are a develop Haas’ initiative. “I knew it Recruiters Eye the Haas Edge We’re seeing people transform.” unique bunch of business students,” she says. “And the lack of “We’ve had a 100 percent success rate would give us leverage externally, but attitude helped give me more confidence in my academic and I’ve been impressed by how it’s taken such a with Haas students and grads so we Flexibility. Cultural norms must adapt over time. extracurricular endeavors.” decided to focus our recruiting effort strong hold, particularly among our students, giving Chatman found that companies with cultures that are both strong and adaptive One of those endeavors focused on gender. “My female on Haas. Haasies have a roll-up-your- them an identity that is meaningful.” reap the biggest financial returns. Interestingly, the worst performers aren’t firms classmates were the most impressive, driven group of women I’d sleeves attitude we don’t see from all Chatman has analyzed the relationship between culture and performance in with persistently weak cultures—they’re companies with strong, rigid cultures. ever been around,” Benintende says. The trouble was, there weren’t B-school grads. They have an appropriate hundreds of organizations and found that three key elements are needed to deeply “Haas will have to continually update and clarify the behaviors associated with enough of them. The full-time MBA SUSAN HOLLINGSHEAD, CHIEF confidence needed for true leadership, embed a culture: relevance, authenticity, and flexibility. Here, Chatman explains the Defining Principles. That said, the dean defined these in a way that’s pretty Class of 2015 was 29 percent ADMINISTRATIVE AND PEOPLE strong backgrounds, and know the how these elements apply to Berkeley-Haas and our Defining Principles. “We have seen how OFFICER, SUNGEVITY, BAY AREA field well and can lead through that lasting. When one of your principles is Question the Status Quo, it’s built in.” women, down from 32 percent the SOLAR ENERGY COMPANY knowledge.” receptive to change year prior. So Benintende, along with everyone is, at all female and male classmates, set out levels of Haas. I don’t to make Berkeley-Haas a leader in think we would have gender equality. Working with admissions staff, Leaders Have Strong Principles Teaching the Defining Principles Builds Stronger Leaders gotten this far, this they reached out to newly admitted “[Haas culture] is a great fit for our fast, without that.” women by enlisting female faculty, leadership development program. We hire tudents are admitted to Berkeley-Haas based on who spearheaded Teams@Haas. The curriculum, now senior administrators, and high- leaders out of the best business schools how they exemplify the Defining Principles, and in its second full year, is woven throughout the core profile alumnae to make personal in the world. Question the Status Quo, Haas culture is reinforced once they matriculate. full-time MBA program, from orientation to study calls and hold on- and off-campus events. Confidence Without Attitude, Students The Teams@Haas curriculum, which was groups to projects with outside clients in experiential Their efforts succeeded in a big way, with a record 43 percent Always, and Beyond Yourself really show up well in the Haas candidates and developed using the Defining Principles in learning courses. women in the full-time MBA Class of 2016—a nearly 50 percent personally make me proud to be associated CORY WILTBANK, MBA 10, SENIOR Sconcert with scientific research, teaches MBA students Along the way, students receive guidance from HR MANAGER, GLOBAL LEADERSHIP leap from the previous year and the highest among top 10 with the Berkeley-Haas community.” how to lead within teams and drive innovation. professional development coaches who help them business schools nationwide. AND LEARNING, ACCELERATED LEADERSHIP PROGRAM, INTEL For example, students learn how to have the practice questioning the status quo so they don’t “We will never be the same business school as a result of these Confidence Without Attitude to share ideas with merely discuss ideas that support their biases. Or students who questioned the status quo,” says Dean Rich Lyons. conviction but also be receptive to the suggestions of how to go beyond themselves to cultivate empathetic “They started questioning, and they saw it through.” others. Or how to foster a dynamic of Students Always, behavior that encourages the interpersonal risk-taking Adjunct Assoc. Prof. Kellie McElhaney championed the project creating space to debate and integrate feedback that needed to realize the team’s potential. along the way and helped the students design an independent optimizes the collective wisdom of the group. “Over time, students become independent in study to conduct research and determine other courses of action. “The Defining Principles are critical in cultivating using the tools and leading teams,” says Pearce. In Spring 2015, MBAs launched the Haas Gender Equity Initiative, a team climate that encourages balanced “Collaboration is more than a buzzword—it involves focused on academics, student culture, and admissions. “Our goal communication, a safe environment for risk-taking, and a specific skill set that can be taught.” And given is to institutionalize this work,” says Sydney Thomas, MBA 16. “We effective coordination—key collaborative dynamics that much of the work done in organizations today is have seen how receptive to change everyone is, at all levels of Haas. needed for teams to produce innovative and creative via teams, the curriculum makes students valuable I don’t think we would have gotten this far, this fast, without that.” joint outcomes,” says Lecturer Brandi Pearce, PhD, to employers.

Lecturer Brandi Pearce with Alvaro Sanchez- Apellaniz and Leonardo Moraes, MBA 15s, 10 BerkeleyHaas in the Innovation Lab Summer 2015 11 Students living in orphanages in Vietnam learned coding and design thinking thanks to Team4Tech—co-founded by Julie Clugage, MBA 02—and its collaboration Ripple Effect with Orphan Impact.

The ripple effect of culture is subtle, but it can have a big impact. Here, some Question the Status Quo examples of alumni and friends of Haas whose appreciation of the Defining Principles created new opportunities for others—from Berkeley to Perth. Haas Culture Transforms Urban Planners When Haas began discussing its campus Beyond Yourself Propels Confidence Without Attitude transformation, William Riggs, PhD 11 Alumni-Founded Companies (Environmental Design), served as UC Berkeley’s lead Spurring Energy Innovation Down Under planner for the project. Haas was preparing for a range Many students and alumni start of improvements: a renovated courtyard, air-conditioned companies with social impact. While at Haas, Australian native Toby Gardner, MBA 10, classrooms, an Innovation Lab, and a new building (currently Here is just a small sample. studied entrepreneurship, sustainable technologies, and new under construction). Back to the Roots | Nikhil Arora and venture finance. He returned to Australia to work as associate Dean Lyons impressed upon Riggs that any enhancements to director at KPMG in Perth, focusing on M&A. Alejandro Velez, BS 09s, co-founders Grads Agree: the Haas campus must reflect our Defining Principles. Sustainable ready-to-grow and ready-to-eat Gardner noticed Australia’s energy sector struggling to Haas culture left an impression on Riggs, one that continued Haas Embodies adjust to a new world of declining commodity prices and products Its Culture beyond Berkeley. When he became an assistant professor at sought a solution—in his spare time. The result was Energise, Cal Poly, Riggs revamped a required graduate course for city Fair Trade USA | Paul Rice, MBA 96, founder, Exit poll data from a startup accelerator designed to link corporate clients with planning and public policy students to focus on management instead president, and CEO 2015 full-time MBAs entrepreneurs solving energy-related problems. Having never run of government permit processes. The course is structured around the The leading third-party certifier of Fair Trade an accelerator, Gardner asked alumni—including Gary Coover, Defining Principles. “I want to create professionals who work in cities products in North America Eric Kuhn, Adam Lorimer, and Rohan Thompson, MBA 10s; Jarom who are risk takers and who Question the Status Quo,” he says. Jacaranda Health | Nick Pearson, MBA 08, Feriante, MBA 12; and Mira Inbar, MBA 09—for advice. They helped Riggs also spread the word about the Defining Principles in print, founder and executive director 89% create the program and serve as volunteer mentors. feel that the culture penning an article for Cal Poly’s Focus: The Journal of Planning Practice & Transforming maternity care in Africa It wasn’t easy getting buy-in from KPMG and its large corporate clients— Education called “Lessons in Leading: Developing a Culture of Innovation in as described by the in Australia, entrepreneurial mindsets are not as ingrained as in Silicon Valley. Pact Apparel | Jeff Denby and Jason Kibbey, Defining Principles Public Sector Planning and Governance.” He adapted this for a column in MBA 08s, co-founders But Gardner succeeded largely on his certainty that Energise would spur Planning, the magazine of the American Planning Association. was what they innovation and benefit all involved. “I have confidence in myself and in my Underwear, socks, and clothing made with expected it to be education,” Gardner says. “I relied on my Berkeley brand and fellow alumni. sustainable Fair Trade cotton in sweatshop-free While we don’t have all the answers yet, we’ll find them.” conditions Energise, which launched in July 2015, is now one of the largest accelerators Revolution Foods | Kirsten Saenz Tobey and in Asia-Pacific, with 100 mentors and 14 supporting companies, including Kristin Groos Richmond, MBA 06s, co-founders 92% global brands BHP Billiton and Shell Petroleum. KPMG is now considering Healthy, fresh, real food for schools and feel their classmates rolling out similar accelerators worldwide in sectors such as healthcare families nationwide display Confidence or financial technology. Without Attitude Team4Tech | Julie Clugage, MBA 02, co-founder and executive director Improving education in developing countries Beyond Yourself through innovative technology solutions Championing A Diverse Pool of Leaders Students Always Nikita Mitchell, MBA 15, was the first African- American woman elected to serve as president of a What’s in Your Wallet Full-time Berkeley MBA class. She was also elected as a liaison for the Consortium for Graduate Study of After Berkeley-Haas launched its Defining Principles, Management (CGSM), the country’s largest and oldest Greg Patterson, MBA 00, suggested they be business diversity organization. distributed to the community via a keepsake item. Mitchell, along with co-liaisons Kory Vargas Caro The culture card was born and handed out at all and Dan Wong, both MBA 15, organized professional Haas and alumni chapter events. The latest iteration treks and other community-building events to make is made from sustainable wood. Haas stand out among 16 other CGSM business Dean Lyons and staff also give them to business schools. They also took an active role in admissions to leaders they meet. increase minority students at Haas. These leaders—even ones who aren’t alumni— Because of their efforts, Berkeley-Haas won CGSM’s find themselves inspired by our Defining Principles. highest honor for the first time in school history. Haas During a Dean’s Speaker Series lecture in 2013, was also awarded $10,000 to continue diversity and Bill Hambrecht, chairman of W.R. Hambrecht + Co., inclusion initiatives—the first time CGSM has ever pulled the Defining Principles card out of his jacket provided financial support for any winner. pocket and said: “I look at it every now and then to What’s more, the Berkeley-Haas Class of 2016 remind myself that this is the way you’re supposed had the largest ever number of Consortium fellows, to make decisions.” ensuring Berkeley-Haas educates a diverse pool of leaders. Consortium students from the 12 BerkeleyHaas Classes of 2015 and 2016 Summer 2015 13 In the Back In the Back Your Haas Network

education program at the CONFIDENCE WITHOUT ATTITUDE Uniting ers, making sure one side understands the other,” Harvard Business School. Disparate Flores says her current YPO, and its counterpart Worlds mandate is to solidify for older executives, Let Them Eat Caviar the World Presidents’ Laura E. Flores, MBA 95 Panama’s longtime role Serial entrepreneur turns his passion Panama’s Ambassador as a “convener, mediator, Organization (WPO), is a for food into big business to the U.N. and facilitator,” as well network of 22,000 CEOs in New York City as represent the thriving over 125 countries where nation’s complex interests CEOs can learn and grow Jason Wang, BS 09 as it transitions into a through idea exchange. Co-founder & CEO, Caviar net-contributing country. Cohen was skeptical. “I San Francisco Less than a year into the already went to business job, she’s already helped school,” he recalls saying. When it comes to startups, Jason Wang has a way of falling into shape global events like “What do I need this for?” successful endeavors. In middle school, an anime fan website the unprecedented April Then president of the he built for fun became so popular he earned $30 a day through 2015 meeting between financial services division Internet ads. A hobby creating mobile phone apps, which he President Obama and Cu- at Farmers Insurance started as a recent grad working at Google in Silicon Valley, ban president Raúl Castro. Group, Cohen soon found turned into a profitable side business. The divorced parent of a camaraderie and practi- His later ventures have only increased in scale. Wang and his seven-year-old son, cal help for problems at Pi Alpha Phi fraternity brothers Andy Zhang, Richard Din, Laura Flores, appointed Flores says she’s a typical his own company. Four- and Shawn Tsao co-founded two of the most popular food last August to a five-year single mom, juggling teen years later, Cohen apps: Munch On Me, a daily deals platform they sold to post as Ambassador, Per- motherhood and career. is still a member, having CollegeBudget in 2012, and Caviar, a food delivery service that manent Representative But true to form, she chaired the Harvard pro- became profitable in the first six months. They sold Caviar to of Panama to the United recently began bridging gram for the last seven. Square last year for more than $100 million. Nations, admits to being a those disparate worlds as Now, he’s launching The genesis for Caviar came when Wang and his colleagues bit of a nerd. Twenty years well, co-founding the the YPO-WPO Berkeley were working in San Francisco’s financial district and craving post-MBA, says Flores, Ambassadors Kids Club, a Presidents’ Program. lunch from Ike’s Sandwiches in the Castro. “I still carry around my networking space that “Berkeley made me “We called and asked if they could deliver, offered to pay $10, books and papers from brings together U.N. set my sights so much and they said they couldn’t do it,” Wang says. “It took two-and- Haas.” The school’s wallet- ambassadors around play higher by questioning a-half hours to get some sandwiches and come back.” Research size culture card, too: “It’s dates for their kids. Not by the status quo,” Cohen revealed that none of the restaurants they liked offered delivery. my security blanket,” she accident, the innovation says. “Now I want to Wang and his friends saw this as an opportunity to help small jokes. “Students Always.” also aligns perfectly with expose YPO to the businesses grow—and to satisfy their cravings. Raised in Panama, the U.N. mission. After all, Berkeley experience.” They began Caviar in 2012 in San Francisco with just Flores, 47, always planned says Flores, “We are Cohen likens his work five founders. “You need to find a team of people who want to “work for the greater working for the children to running a startup. to tackle an idea with the same passion as you,” Wang says. good of the world” like her and their future.”—AS “The Harvard program “Haas is the right place to do it because you find a lot of hungry, grandfather, a member of is very traditional,” says motivated students there.” Caviar service is now available in Panama’s first delegation Leading the Cohen. “This one will be 15 metropolitan areas, including Boston, New York, Chicago, to the U.N. in New York, Leaders much more holistic. It Los Angeles, Seattle, and Washington, D.C. in 1946. After graduating will go beyond marketing “At Haas, I learned how to work in a team, how to get people from Brown, she launched Brian S. Cohen, BS 81 or sales or branding to to buy into an idea, and how to manage a project, in addition a career in development Operating Partner, exposing participants to to the core skills of finance, accounting, and budgeting,” says before making the “odd- Altamont Capital Partners ideas and practices they Wang. “It’s especially important in the early days of a startup ball” move of pursuing an Palo Alto, Calif. might otherwise have when you don’t have a dedicated staff to do these things.” MBA. “I wanted to learn never been exposed to.” Customers order meals via the app—aided by the the efficiencies of the cor- The inaugural YPO- professional photography supplied by Caviar. A fleet of Caviar- porate world—the results WPO Berkeley Presidents’ contracted couriers then delivers the orders within an hour orientation, the bottom- program is planned for or at a prearranged time. The app also tracks the progress line approach—and im- November, with Haas of drivers. A variety of restaurants—most that are wildly port that knowledge into Professor Toby Stuart as popular with customers—use the service. my public-interest career,” faculty chair. YPO mem- “I eat out a lot and my tastes are all over the map,” says Wang. she says. Flores went on bers will attend lectures “Anything from one dollar street tacos to fine dining. When to serve as Panama’s first and workshops led by UC I can’t think of what to get, I use Caviar to help me decide.” vice minister of foreign Berkeley faculty and Bay Wang’s passion for food also extends to a blog he started in trade and headed the Area business leaders— 2012 to uncover local culinary gems, City Foodsters. The site country’s office for the and meet students. Shortly after Brian Cohen grew to 30,000 unique readers within the first year and some United Nations Population “It’s always stimulating Jason Wang, BS 09, co-founded joined the Young Presi- of its photography has been displayed on Food Porn Daily, Fund until last year. to converse with stu- Caviar, which sold to Square last dents’ Organization (YPO), Food Gawker, and elsewhere. —Mike Rosen Driven by a passion for dents,” says Cohen. “You year for more than $100 million. a friend suggested he “providing that bridge be- always learn something.” attend YPO’s executive tween multiple stakehold- —MR

14 BerkeleyHaas Summer 2015 15 In the Back In the Back Your Haas Network

Joy of the into a mainstream brand I wouldn’t have accepted QUESTION THE STATUS QUO and engaging custom- the job that launched Turnaround ers through social media me on the startup path, Joy Chen, BS 87 campaigns to say “Yes which then led to venture Chairman and CEO, To” life challenges. She capital.” Bridge to Academia H20 Plus, Chicago also built a diverse, Holland grew up in Alumna uses academic research to female-positive team southern Virginia, where that bonded over events his traditional family has inform HR decisions at Google like Friday meetings with been “either farmers or wine and celebrations of bureaucrats” for more Jennifer Kurkoski, MS 05, PhD 10 Women’s History Month. than 300 years. Post- People Analytics Manager, Google Chen, who serves on the college, Holland expected Mountain View, Calif. boards of the female- a career in public adminis- founded startups 18 tration. But at the invita- As manager of Google’s People Innovation Lab (PiLab), an Rabbits and 479° brings tion of his girlfriend—now applied R&D arm within human resources, Jennifer Kurkoski’s her zeal for supporting his wife—he moved to work straddles business and academia. And her ability to and mentoring other California in 1985 to work operate in both makes her something of a hybrid creature. women to H2O Plus. “I’m for Stanford Research In- “I’m neither fish nor fowl,” she says. “I can speak both the As an undergrad working not just passionate about stitute (SRI) International. language of business practice and the language of research— her way through Cal in business,” she says. “I am “The way I was raised which helps me to bridge those worlds.” the ’80s, Joy Chen felt really passionate about primed me for change,” Kurkoski arrived at Google in 2008 while finishing her drawn to retail jobs but opportunities for women. says Holland. “Friends I doctorate at Haas. She’d been working in Silicon Valley since was wary of squander- I use my title very often as grew up with wanted to the late 1990s, first for a tiny online community developer ing her wages on the an example of how women join the same country club called Throw Inc., and then, after it sold to Excite.com, for merchandise. So she can realize what they want their parents belonged to, Excite@Home. While pondering dissertation ideas, the chance accepted a position at a if they just put their minds but I wanted something to work at PiLab appeared. maternity clothing store. to it.” —AS different.” “I’ve always had a strong interest in how scientific method That kind of logical yet SRI proved to be a can influence business practice, and during my time at Throw out-of-the-box think- Primed for kind of graduate school and Excite I observed so much that I wanted to understand ing has earned Chen a Change primer for Holland in that better,” she says. While at Haas, she had intended to be a teacher reputation as a turn- it combined business and researcher. “But then this Google opportunity came along. around leader. Her latest Paul Holland, MBA 90 and technology. After a Seven years later, I’m still here.” endeavor: the natural General Partner, few years, he enrolled in Google is relatively unusual in that it applies science not skincare company H2O Foundation Capital, Berkeley’s evening MBA only to tech but also to people, says Kurkoski. At PiLab, she and Plus, of which Chen was Menlo Park, Calif. program to better under- her team of psychologists, sociologists, and decision scientists named chairman and stand economics. look to academic rather than business types to determine CEO in February 2015. The rest, as they say, what’s state of the art in organizational theory, using research Her goal is to revitalize is history. After leaving tools to tackle HR questions like Do managers really matter? a “sleepy brand that has SRI, Holland helped take and How can Google leaders make balanced and unbiased not been profitable in public Pure Software and hiring decisions? several years,” she says. Kana Communications Recently, PiLab has been educating Googlers about It’s a challenge she’s (now known as Kana Soft- unconscious work bias. familiar with. Chen, a ware). During his tenure “People tend to gravitate toward those who are similar to longtime San Francisco at these two firms, their them,” she says. “Academics call it homophily, and it’s a way resident who capped market value increased of thinking that’s just not helpful in business. You’re going to off her Haas bachelor’s from $2 million to over overlook valuable people—or miss the mark on a new product degree with a Harvard $1 billion and from less design. At Google we’ve worked hard to educate managers Paul Holland wouldn’t be MBA, resigned from a than $10 million to more about this unconscious bias so that they learn to hire and the venture capital wizard 17-year marketing and than $8 billion, respec- promote people who might be different from them but just right he is today if he hadn’t management career at tively. In 2001 he joined for the task.” taken an entrepreneur- Clorox Company for the Foundation Capital, where PiLab’s work is definitely practical, especially in Google’s ship course at Haas. irresistible challenge of his investments have in- particular industry, where acquiring and retaining talented “I discovered a passion I “fixing” the floundering cluded Chegg, MobileIron, workers can be a challenge. “Finding great people requires a didn’t know I had,” he says. natural beauty startup Coverity, SpoonRocket, different approach than it did a decade ago,” Kurkoski says. “I was struck that a person Yes To. “I like to do things and Kik. “There aren’t nearly enough software engineers to go around, could come from a lower- I’ve never done before,” “I believe there’s an which means it’s crucial to think creatively when it comes middle-class background she says. entrepreneurial gene to recruiting.” and start a business In five years as CEO, and that some of us At Google, Jennifer Kurkoski, Kurkoski would love to see more business people use science that could put them on MS 05, PhD 10, bridges the gap she quadrupled Yes To’s exercise it more than and analytics to better develop their company’s employees. par with anyone else in between the ivory tower of annual revenues to $50 others,” he says. “I want to “More data are available now,” she says. “I’d love it if my fellow the business world. If I academia and the marketplace. million, transforming the help people get a chance grads would ask themselves, ‘Why aren’t we doing HR research hadn’t taken that course, unprofitable company to do that.” —KMY at my company, too?’”—Kate Madden Yee PHOTO BY KARL NIELSEN

16 BerkeleyHaas Summer 2015 17 In the Back In the Back

Miss the Alumni Conference? Check out short video highlights: The Campaign for Haas haas.org/haas-virtual-conference.

ASK THE DONOR UPCOMING EVENTS Paying it Forward haas.berkeley.edu/events The Gift of Mobility Haas undergrads break fundraising record Prof. Ross Former Levi Strauss executive Levine: Interest Demmons, associate Rate Hangover provides disabled access for Haas director of undergraduate September 16 and Cal students student and alumni San Francisco engagement. “The students worked extremely Homecoming Mel Bacharach, BS 48, didn’t know much about pants when he hard to reach out to the October 3 started working in sales at Levi Strauss after college. But he did entire student body.” Berkeley have a head for business, and he was focused and persistent— Indeed, donations over traits he attributes to his upbringing and naval career (he’s a last year were up about SF Networking veteran of both WWII and the Korean War). 17 percent. Of the 254 He learned about fibers and fabrics in a Berkeley Extension donors, 65 percent were Night October 20 School class and helped grow Levi Strauss from a $12 million a seniors and in this, their year U.S. business in 1948 to a more than $4 billion enterprise first year of contributing San Francisco in 56 countries in 1979, when he retired. In fact, during his to the campaign, juniors tenure, which culminated in him serving as executive vice comprised 35 percent Legalized president, Levi Strauss doubled business every five years for Jimmy Le, BS 16; Sam Choi, BS 15; Dean Rich Lyons, BS 82; of donors. Marijuana—A 30 years. Subha Rengarajan, BS 15; Cassarie Soungpanya, BS 16; Mansha The SGC helps Haas Market to Get Some of that growth can be attributed to bold decisions by Seth, BS 16; Stacey Patten, BS 15; Hayden Polhamus, BS 16. take its rightful place Not pictured: Dan Phan, BS 16, and Antonia Acquistapace, BS 15. High On? Bacharach. He helped launch colored slacks, for example, and among other powerful October 19 in the mid-1960s pushed for $1 million to develop a permanent- institutions, says junior Portland, OR press fabric based on a Cotton Inc. patent. Bacharach and When it comes to giving back, Haas Hayden Polhamus, who served as the engineers developed a conveyor oven that allowed the pre- undergraduates get it. The student campaign’s vice president of logistics. treated fabric to be mass produced. The result was Sta-Prest, benefits they enjoy aren’t magically “Schools like Harvard or Yale have been 14th Annual the first mass-marketed, wrinkle-resistant trousers, which provided but are sustained by consistent around hundreds of years, and they’ve Berkeley-Haas helped Levi Strauss gain a foothold in department stores. student and alumni support. And that’s got a well-established spirit of giving,” why this year’s Student Gift Campaign Gala Bacharach credits the fabric’s success to a highly he says. “But because Cal is a state November 13 (SGC) was so successful, breaking a coordinated marketing campaign that included sales reps institution, it hasn’t had a similar ethos San Francisco carting portable dryers and sopping wet pants into stores. record for the total amount raised by until recently. When I heard about the “They would throw them in the dryer and give their pitch,” undergraduates. student campaign I realized I wanted to Old Blues Bacharach says. “That got the message across that we had “I got involved in the campaign help create that culture.” something unique and different.” because I’ve been personally impacted Reunion It’s all about paying it forward, says December 10 Another big coup came a few years later when Bacharach by school services like career Lucky Sandhu, BS 96, EMBA 15. For him, Berkeley pursued a bold overseas expansion. “There was a demand for conferences, mock interviews, joining the Beyond Yourself Challenge designated career counselors, and Levis in Eastern Bloc countries,” he says. Bacharach targeted match was a no-brainer. “The school gave 20th Annual Hungary as the best place to manufacture garments and free printing,” says senior Subha me an identity and strong academic and embarked on what he considers the crowning achievement of Rengarajan, president of this year’s professional platforms from which I could Women in his career—convincing the then-communist country to build campaign. “I wanted to help make excel,” he says. “So when I look at the Leadership a plant. The gamble paid off and Levis solidified itself as an other students aware that these undergraduates, I see myself—and I want international brand. advantages are supported by student Conference to do what I can to support them so they March 12, 2016 Being mindful of underserved populations isn’t just a and alumni generosity.” can in turn become leaders.” Berkeley business strategy for Bacharach, it’s a value he lives by. He’s This year, for the first time, both juniors It’s important for Haas undergraduates and seniors were invited to contribute to especially dedicated to those with mobility challenges, and to understand that Haas students Reunion his generous donation will ensure Berkeley-Haas’ new North the campaign, which Rengarajan’s team support their school, says Brad Howard, Academic Building, slated for completion next Fall, will be kicked off in March. The team staffed BS 79, another member of the group of Weekend ADA compliant, including an improved wheelchair ramp tables in the courtyard at least once a matching alumni, which also included April 29–May 1, 2016 at Fisher Gate. Bacharach has also supported handicapped week, serving up coffee and donuts along Tim Carlson, BS 63; Haas Lecturer Steve Berkeley access and seating for Cal Memorial Stadium and an elevator with campaign information. They even Etter, BS 83, MBA 89; Tara Kramlich, BS in Haas Pavilion, among many other donations. created a video inviting fellow students 03; Petra Loer, BS 01; Dean Rich Lyons, BS All Alumni Accessibility is an issue close to Bacharach’s heart. His to donate. 82; Kathryn O’Connor, BS 98; and Kinman Conference wife, Vera, a Berkeley alumna who passed away in 1995, relied The effort paid off: 254 Haas Tong, BS 03. “Supporting the Student Gift April 30, 2016 A generous donation from undergrads raised $13,586. And a group on braces or a walker after contracting polio as an adult. “We Mel Bacharach, BS 48, is Campaign allows me to pass on what I’ve Berkeley of nine undergrad alumni matched traveled the world and did the things we wanted to do,” he says, ensuring Berkeley-Haas’ received from the school and to model student donations three-to-one as part “but when it was necessary to go upstairs, I carried her.” Her new North Academic Building, the expectation that Haas students memory is honored in an existing wheelchair ramp at Haas currently under construction, of the Beyond Yourself Challenge match, give—not only of money, but also of Remain a Student Always affectionately named “Via Vera.”—Amy Marcott will be accessible to all. bringing the total to $43,086. resources and time,” Howard says. “It’s with videos of Berkeley- “The fact that this campaign broke the just how we roll.” —Kate Madden Yee Haas speakers at insights. $13,000 mark is huge,” says Alessandra haasalumni.org. PHOTO BY JIM BLOCK 18 BerkeleyHaas Summer 2015 19 In the Back In the Back

Get involved with an alumni chapter in your area: Haas Worldwide Events haas.berkeley.edu/alumni/community/chapters.html.

Asia Business Conference ANNUAL ALUMNI CONFERENCE Haas Ideas Worth Spreading 1 Naoko Miyamoto and Christen Chen, both MBA 15 2 Simon Yoo and Blake Street, both MBA 15 Dean’s Speaker Series 3 Shang-Jin Wei, chief economist, Asian Development Bank 4 Bengt Baron, BS 85, MBA 88, 1 2 3 4 CEO, Cloetta 5 Lisa Perez Jackson, VP of environmental initiatives, Apple 6 Ed Catmull, president, Walt Disney and Pixar Animation Studios Women in Leadership Conference 7 Libby Hadzima, JD/MBA 15; Carmela Aquino, MBA 15; Adobe SVP Donna Morris; Julie Barmeyer, MBA 15 5 6 7 8 8 Kakul Srivastava, MBA 01 Gap Event 9 Roger Greer and Constance Moore, MBA 80 10 Prof. Laura Tyson with Whole Foods Co-CEO Walter Robb Latin American Business Conference 11 Victor Pucci, MBA 16; keynote speaker Megan Zoback, Uber; 9 10 11 12 Sebastian Amenabar, MBA 16 12 Fernando Madeira, Walmart. com, and Pablo Bosch, MBA 15 Reunions & Alumni Conference 13 Maura Brachetti and Amr El Meleegy, both MBA 10 14 Hugo Pacanins and Juan Hernandez, both MBA 05 15 Lori Robson, Andrea Bornschlegel, and Mark Ross, 13 14 15 16 all MBA 90 16 Cheryl Strachan, MBA 00 17 Dean Lyons with Suzann Priest Cabling, Emily Watkins, and Cynthia Morrow, all BCEMBA 05/06 18 Tim Campos, BCEMBA 10/11 19 Berk Algan and Steven Hardgrave, both MBA 05 HAASx Inspires NYC Event: Interview Short, lively talks illustrate the depth of the Haas alumni network with Alum Ken Taylor 17 18 19 20 20 Ken Taylor, MBA 59, former Canadian ambassador to Iran Offering insights on everything from Front row: Marion McGovern, MBA 85, chairman of the board, ReSurge International, 21 Ari Frankel, MBA 10, and Bitcoin and diplomacy to underwear and director, Alliance of Chief Executives; Katie Fritts, MBA 14, founder, Underclub; Chris Nuttall, MBA 02 Dirk Freise, MBA 00, founding partner, Shortcut Ventures, Germany; Ian Lee, MBA 22 Frank Hundley, MBA 91; and the power of the Haas network, Gregg Solomon, BS 82; and 10 alumni charmed a huge crowd at 10, senior vice president, Citi Ventures. Middle row: Laura Flores, MBA 95, Panama’s Leslie Solomon Ambassador to the U.N.; Laura Kray, Berkeley-Haas professor and emcee; Matthew Cooper, the annual Alumni Conference in BCEMBA 10/11, CEO and founder, Carmenta Bioscience; Nikhil Arora, BS 09, co-founder, Commencement April. Watch all of the presentations at: Back to the Roots. Back row: Paul Holland, MBA 90, General Partner, Foundation Capital; 23 Linda Lang, BS 80, retired chair and CEO, Jack in the Box insights.haasalumni.org/ Michaela Rodeno, MBA 80, CEO, St. Supery Winery (retired) and co-owner, Villa Ragazzi . 24 John Stroup, MBA 95, CEO, haasx2015 Winery; Alejandro Velez, BS 09, co-founder, Back to the Roots. 21 22 23 24 Belden

20 BerkeleyHaas Summer 2015 21 In the Back In the Back

Check out books written by alumni at Haas Alumni Notes haas.berkeley.edu/alumni/books.

ALUMNI NEWS: ACCOLADES & BOOKS UNDERGRADUATE it skyrocketed to being 1969 in November 2014 and listed by Amazon as the finished seventh year number one best-selling as managing director Finance Star years of ICSC involvement Kounalakis 1949 paperback in sports fic- of Hansen Investment with roles including program recounts tion released in the prior Holdings (HIH), a family- Carrie James T. Bialac, of month. It is the story of a based private equity Dolan, BS committee chair, state her training Scottsdale, Ariz., government relations chair, at the State one-eyed racehorse that firm investing in public 87, MBA received an Honorary makes it to the Kentucky and private companies. state alliance co-chair, and Department’s 97, the Degree of Humane Let- Derby. His biggest fan In March Electro Scan state director, among others. “charm CFO of ters from the University is a young boy, himself Inc., a portfolio company Lending Wiele currently serves on the school” and of Oklahoma at its com- with only one sighted of HIH, announced a Club, was executive board for the California her three mencement exercises on eye. What follows is the disruptive technology named as Business Properties Association years of May 8. heartwarming chronicle to locate and measure and is a governor’s appointee diplomatic the 2015 A 10-year-old Norman Parsons, BS 56, celebrating Christmas eve of the horse’s remark- water leaks in potable Financial to the California Commission life in Edward Martins, of 1944 with his sister, parents, and grandmother in California. able journey and the water mains. Data is Woman of on Disability Access. Foothill’s Budapest— Danville, Calif., reports, inspiration he provides Dan Asera, BS 69 ported to its CriticalH2O redevelopment of the “Gilman from protocols about seating, “Opted to go into law, Carrie Dolan, BS 87, the Year recently won an award at Advancement and Public his owners.” Daniel Asera, cloud app to help priori- District,” a Whole Foods at 9th salutations, and embassy received LLD at the the Fresno County Fair. Affairs. There, I was Our Defining tize and fix leaks. MBA 97 by the of Las Vegas, Principles and Gilman in Berkeley, was security to what to do when University of San Fran- initial point person in the Financial I am teaching myself to Nev., a 2015 Students “Continuing my music one of 2015’s Berkeley Design the deposed King of Greece cisco in 1952; practicing Women of San Francisco. play the ukulele, work- development of the UC Pearson Always career, I played with Advocates Excellence in Design hands you a small chocolate lawyer in Hayward, Calif.; Since joining Lending Club ing presently on a solo Davis MIND Institute and Fellow and Huey Lewis and Michael Award winners. crown (eat it, of course). The business background as its first CFO in 2010, Dolan presentation of ‘The several other programs. mathematics pro- Bolton at the AT&T Pro book reveals what it is like to from Haas has been has helped build the company World Is Waiting for the “I retired again in 2001 fessor at the University Am Saturday Clambake represent the U.S. government well used in my profes- into the world’s largest online Turning Corporations Sunrise.’ Later, I’ll work and moved to Truckee, of Nevada, was selected Dinner at the Monterey sion. Fond memories of marketplace connecting into Startups abroad as well as how American on the Cal fight song. where I am currently the by Pearson Education Peninsula Country Club.” undergraduate period borrowers and investors. embassies function. “Last September my president of the Tahoe Inc. and Pearson Higher during World War II when Operating revenue has increased younger daughter had a Institute for Rural Health Education to participate Berkeley’s accelerated from $2 million in 2010 to $81 High Honors for Haas son, thus ending the all- Research (www.tirhr. in the 27th International program allowed me to million in early 2015. She also Volunteers girl makeup of my family com). TIRHR is develop- Conference on Technol- earn two years of univer- of two daughters and ing medical technologies ogy in Collegiate Math- managed the company’s IPO, one sity credits before being three granddaughters.” that fill targeted health ematics. of the top ten US-based Internet drafted at age 18; later care needs through New book by Alan Mindell, BS 64 He is president of IPOs of all time. Prior to Lending discharged to return 1964 ‘disruptive technol- the Berkeley-Haas Las Club, she was the treasurer for to Cal then to USF and ogy.’ I had a 27-year Vegas Chapter and the Charles Schwab Corporation. marriage to Donna—and 1965 Cal Homecoming volunteer career with the president of the CAA Dolan also served as the CFO for now you know the rest of 50th Reunion | Oct 2-4, 2015 American Cancer Society alumni chapter, Cal Spirit Schwab Bank, which she helped the story.” where I served as chair- launch in 2003. Before Schwab, In Hypershift, Andre Marquis, of Las Vegas. He’s also man of the California a Haas Partner, Charter she held a variety of financial MBA 96, the executive director 1950 division and a member Vijay (Pandit) Kumar, positions at Chevron. In 2013, of the Lester Center for of Mountain View, Calif., Hill Society Member, an- of the national board of she was named the Bay Area Entrepreneurship, and Manav Paul McKnight announces, “I am honor- and Golden Bear Life Chuck Hansen, BS 78, per- nounces, “The great directors. In addition, CFO of the Year for Emerging Subodh, a senior fellow at the ary treasurer for a Sierra Member of CAA. As a stu- forming with his baritone sax class of 1950 is having I was national chair of in concert with Tower of Power Companies by the San Francisco William P. Ledeen (left), MBA 86, at the Club subgroup. I am also dent, he was senior class Lester Center, share how big its 65-year reunion lunch fundraising for the ACS Business Times. UC Berkeley Foundation awards. on the Board of Advi- president of the Class of companies can tap the innovation at Claremont Country for three years when the secrets of Berkeley-Haas startups Editor’s note: Sadly, at press time we sors for Internet Speech, 1969, Cal Alumni Scholar, Club the Friday before society initiated Relay and a Cal-in-the-Capital 1980 Cal Homecoming to enter new markets, establish learned that Bill passed away from based in San Jose, Calif. An Excellent Career the Big Game. A big for Life. intern in Washington, D.C. 35th Reunion | Oct 2-4, 2015 brand leadership, and unlock cancer on July 21. “I contracted kidney Retail celebration with sur- Tom Hobday, BS 64 1967 property value. Hypershift is a behind- Three Berkeley-Haas alumni prises like the Straw disease in Vietnam, and Steven Turover, of La the-scenes project that evolved Our Defining , of New York, developer were honored with UC Berkeley Hat Band. The class Tom Hobday, Principles had a transplant at UC Richard A. Lyon, of Grange, Ky., See MBA Jesse Wolf during last year’s Intel Make council—President of Truckee, Question the Davis in 1995, made Carmichael, Calif., writes, 1978 notes. N.Y., received a PhD in Douglas Foundation awards recognizing Status Quo Wiele, it Wearable Challenge, which their outstanding volunteer Roger Thompson, Mimi Calif., updates, possible by the gener- “Currently, area coor- mathematics from the City University of New York BS 76, drew 10 teams of entrepreneurs fundraising efforts on campus. Knox, Don Sharman— “After service osity of my wife, Pam, dinator for Jump Into Cal Homecoming Graduate Center in May. president from around the world to The Spiekers, is preparing for it.” in the U.S. Army who donated a kidney. Reading Tutoring for the 1970 Warren E. “Ned” I served as the presi- and Berkeley-Haas in a high-stakes , and in Vietnam, returned San Juan Unified School 45th Reunion | Oct 2-4, 2015 Jr., BS 66 Carol F., BA 66 dent of the Sacramento District in Sacramento; 1981 founding competition for $800,000 in (Political Science), received the 1956 to Sacramento where Commerce and Trade a rater for Educational partner at prize money. Wheeler Oak Meritorious Award I had a 30-year career Tomas Schoenberg, of Norman Par- Our Defining Organization (SACTO).” Testing Service—TOEFL- 1975 Cal Homecoming Foothill for their longtime leadership. sons, Clovis, Principles with Sacramento Valley Berkeley, Calif., was Confidence Insurance and my final iBT—Speaking; and a 40th Reunion | Oct 2-4, 2015 Douglas Wiele, BS 76 Partners, Diplomacy, Dinner William P. Ledeen, MBA 86, Calif., writes, recently promoted to without position was chair- Alan Mindell, of bilingual wedding offici- was Parties, and Democracy and Kent P. Newmark, BA 60 “Since retiring Attitude Our Defining executive vice president man of the board. After Solana Beach, Principles ant (Spanish/English). recognized by the International In Madam Ambassador (The (Philosophy), MBA 64, each from dentistry of the Swig Company retiring, I was assistant Calif., reports, Beyond Performed a Spanish/ 1978 and will celebrate his Council of Shopping Centers received the Trustees’ Citation, in 1999, I entered the Yourself New Press, 2015), Eleni dean of the UC Davis “My new novel, English wedding recently (ICSC) with ICSC’s Trustees , recounts given for achievement in a major business field with a Chuck Hansen, of Sac- 10th year with this Kounalakis, MBA 92 Medical School and The B Team: A in Rocklin, Calif. Donated venerable San Francisco Distinguished Service Award. her three years as the U.S. fundraising program or to company I co-founded in ramento, Calif., updates: assistant director of the Horse Racing Saga, a gourmet dinner for four “Joined Folsom, Calif.- company in 2015. He Wiele received the award for ambassador to Hungary. The first those who exemplify service in 1994. In 2007 I took up UC Davis Medical Center, was released on April to two charity auctions. based Monenta Ventures leads the investments his industry achievement and Greek-American woman ever support of the University’s watercolor painting and where I was the head of 10, 2015. Within a week, Volunteer for my church. as an investment advisor group at the 80-year-old volunteer leadership in his 35 to serve as a U.S. ambassador, outreach goals. Will be 70 in August.”

22 BerkeleyHaas Summer 2015 23 In the Back In the Back

Go Beyond Yourself: Volunteer for Berkeley-Haas. Haas Alumni Notes haas.berkeley.edu/alumni/volunteer

Undergraduate cation at San Jose State services space. I will still The real-world tactics Putri (Sugondo) Pascualy fund located in Palo 2009 soon as I stood up, it was cont. University in the Nursing be based in Hong Kong are vital for any busi- See MBA 2006 notes. Alto. I work in the Varoon Bhagat has been an incredibly liberating Department for the Doc- but join Multek’s global ness environment. www. finance department and promoted to director experience.” tor of Nursing Practice headquarters here dealmakerscommand- 2003 report to the CFO. of corporate develop- Program. New knowl- to head the strategy, ments.com “My son Matthew ment for salesforce.com, Amy L. Young, of London, edge using Qualtrics for marketing, pricing, and turned 3 years old this which he joined in 2012 U.K., updates, “I recently applicant recruiting and chief of staff functions, Lucky Sandhu reports, January and is keeping as manager of corporate transferred from San program evaluation as reporting to the company “Honored to be back at us busy. We were able to development. He prac- Francisco to London well as the accreditation president. It’s my first Haas as a member of the spend a month in Brazil ticed similar roles for for Prophet, a strategic standards and process C-level role and will still EMBA Class of 2015!” last year and had a great Hewlett-Packard prior to brand-driven growth for WASC and CCNE. provide ties to Silicon time visiting family. My joining salesforce.com. consultancy. If you’re in “My daughter (18) is Valley since our parent, 1998 wife’s business, London, give me a shout!” headed to the University Flextronics, is based in Amazoniacleaningco. David Oblath, of New of Chicago in fall 2015. San Jose.” com, has been booming. 2010 Cal Homecoming 2012 York, N.Y., writes, Although she decided If you are in need of a 5th Reunion | Oct 2-4, 2015 Jose Antonio Flores, BS 13 (center), with current Berkeley student “In 2001, I started a Pamela Mardo is now a not to be a Golden Bear great housecleaning Janet Arratia (lower left), and their students from last summer’s company called Tutor financial analyst for Jive Tomas Schoenberg, BS 81 like me or a Bruin like her service, please reach out Adelante Youth Empowerment Program in Aguascalientes, Mexico Associates in New York Calvin Hohener, Software based in Palo father, we are very proud to her.” City with my freshman Kia Gaines, BS 03 of San Fran- Our Defining Alto, Calif., where she Swig Company and is in of her admittance to the Principles Youth Empowerment how I engage the art of year roommate from cisco, Calif., supports the entire charge of identifying new Honors Program and 2006 Students Programs, a Mexico- medicine. I am one of the Cal. Long live Ehrman Kia Gaines, of Long writes, “After Always marketing organization. investment opportunities having amazing choices Todd Osborne, of Santa based nonprofit that lab coordinators at Arbor Hall, Unit 2! This past Beach, Calif., writes, “I two and a half Previously, she was a and implementing to begin her college ca- Monica, Calif., reports, serves to empower and Free Clinic and am doing year, he and I founded recently joined Top Tier years helping cost analyst for The strategies for the company reer! She is a role model “After several years in guide at-risk Mexican research in neurology and our second company Consulting, a manage- build the last-minute Clorox Company. and the Swig Family. for two younger brothers Sydney, both myself and youth toward a college epilepsy patient care.” called Codesters, which ment consulting firm mobile hotel booking (14 and 12).” the fashion retail education.” provides a platform and that provides exceptional app HotelTonight, I’m off 2013 startup Shoes of Prey Jose traveled to his curriculum to teach IT, strategy, and opera- to Evanston to get my 2014 1985 Cal Homecoming 1992 are moving headquar- Talia Caldwell just re- native Mexico to lead the computer programming tions solutions to health MBA from Kellogg. Don’t 30th Reunion | Oct 2-4, 2015 ters to Santa Monica, turned from Kos, Greece, Adelante nonprofit sum- Christopher Chew, of Peter Yu, BS 92 in the classroom to care payer and provider worry. I’ll be back to the Calif. This follows on after seven months mer program through a Sunnyvale, Calif., up- middle schoolers. I am organizations. Bay Area in two years the heels of a recent playing basketball in special travel permit last Christa Pedersen writes, dates as follows, “Work 1995 Cal Homecoming also involved with vari- “After stints in Penn- (and likely in between)!” “So proud my son Mar- six-store partnership the Greek Eurobasket summer. This was the experience from 1992 to 20th Reunion | Oct 2-4, 2015 ous other startups.” sylvania, Kentucky, and shall Krock is a fresh- with Nordstrom. Come League. She averaged 20 first time he was able present: 1. Partnership Arizona, I have moved 2011 points and 13.5 re- man this year and also tax return preparer at visit us and design to visit his country of 1999 back to the Golden Jessica Tiao, of San Fran- bounds and helped her rowing for Cal!” Coopers & Lybrand, LLP, 1996 State and am excited your perfect shoes in birth and family there in Scott Orn, of San Fran- cisco, Calif., announces, team make the playoffs. San Jose; 2. IRS revenue to get more involved the downtown San 19 years because of his Jeff Cohen, of Beverly cisco, Calif., reports, “In “I joined KISSmetrics as She says, “I traveled all 1989 agent, San Jose; 3. Ac- in Cal Alumni events. I Francisco Nordstrom! undocumented status. Hills, Calif., recently pub- April, I became chief op- a product designer with a over Greece, to places counting manager of have become involved I’ve spent the past Roger Franks, of Delray lished The Dealmaker’s erating officer of Kruze focus on user experience. like Thessaloniki and manufacturing company, with Taproot Founda- eight months living Beach, Fla., announces, Ten Commandments Consulting, a fast-grow- It’s a wonderful role where Athens. It was a 30-min- South San Francisco; tion and completed my out of a suitcase “I was recently named (Ankerwycke, 2015). The ing startup CFO consult- I not only build and design ute boat ride from Bo- 4. Partner with two CPAs, first pro bono consulting launching store-in- general counsel and book provides a practi- ing firm with more than tools for marketers but drum, Turkey. I finished Perla Garcia Gutierrez, BS 14 Fremont, providing tax assignment for the Los stores in Nordstrom in vice president, law and cal, no-nonsense meth- 130 clients. The firm also apply skills that I my complete front to preparation, consulting, Angeles Dodgers Charity. Bellevue, Wash.; San , human resources, of KLX odology for negotiating has quadrupled in the learned from Haas. back Bible journey. Also Perla Garcia Gutierrez and financial auditing deals, managing your I’m enjoying the Southern Francisco; Newport of Port Hueneme, Calif., Inc. KLX is the world’s last six months, which “I learned how to surf read From Me to We, services; 5. Sole propri- time, and handling crisis, California weather and Beach, Calif.; Paramus, writes, “I graduated in leading provider of aero- created the COO op- for the first time this Who Moved My Cheese, etor, Sunnyvale, focus all at the highest level. A running along the beach.” N.J.; Washington, D.C.; December 2014 and space fasteners, con- portunity. I look forward past March in Hawaii. It Lean In: For Graduates, on tax preparation, tax prominent transactional and Oakbrook, Ill.: joined the finance team sumables, and logistics to working with the best was scary at first, but as and a bunch of other planning, and IRS audit haas.org/1K6k5Kv.” at Berkeley-Haas this services globally. KLX attorney and former and brightest startups in 2005 Cal Homecoming good books.” Watch a also provides oil field representation. child actor, Jeff penned past April. It is great to be Silicon Valley.” 10th Reunion | Oct 2-4, 2015 highlight video (http:// services and associated “My 24-year-old the book to overcome haas.org/1PZu7ij) and back at Haas now as a rental equipment across daughter starts medical resistance and achieve read an article about Kapil Gururangan, BS 13 staff member and to North America.” school in fall 2015. My his goals without losing Amy Chou, of Oakland, learn about what it 2000 Cal Homecoming her performance (http:// Kapil Gururangan, of 18-year-old son starts his soul along the way. Calif., is wrapping up her takes to manage a top 15th Reunion | Oct 2-4, 2015 haas.org/1SjFBkL). Pleasanton, Calif., an- his first semester at first year in the FTMBA business school. There is nounces, “Finishing my 1990 Cal Homecoming UCB in fall 2015. He is program at Berkeley- a lot that goes on behind Will Edmonson, of Los Jose Antonio first year of medical 25th Reunion | Oct 2-4, 2015 working on getting into Haas and “very excited Our Defining the scenes!” Angeles, Calif., updates, “I Flores, of Los Principles school at Stanford Uni- Haas too.” to return to N.Y.C. for her was recently named a Angeles, Calif., Beyond versity School of Medi- summer internship at Yourself 1991 partner in Doll Amir & Eley Character Lab!” reports as cine! Double majoring in Our Defining Peter Yu, of Hong Kong, follows, “Co- MBA Sylvia (Guel) Principles LLP, a Westside Los business administration Students announces, “After nearly Angeles boutique law firm founder, co-owner, and molecular and cell bi- Ruiz, of San Always David Pordes, of San a decade at Oracle, focusing on commercial, and CEO of Sky Moving, ology was one of the best 1961 Jose, Calif., Mateo, Calif., announc- most recently leading a intellectual property, and LLC, a household furni- decisions I made at Cal. reports, “Apply- es, “This May I will be V. Jordan Tanner reports, sales consulting team entertainment litigation. ture moving company MCB frames how I learn ing over 15 years HR and celebrating my one-year “After completing my covering Asia-Pacific, I Will Edmonson, (310) based out of Los Angeles. the science of medicine, leadership experience in work anniversary at MBA, I entered the For- have decided to leave 461-3111, wedmonson@ Co-founder and execu- and the Haas Defining eign Service and served high-tech and nonprofit Sapphire Ventures, a Todd Osborne, BS 06, helping a customer design her perfect shoes for a new opportunity dollamir.com.” tive director of Adelante Principles are shaping in countries around the industries to higher edu- in the manufacturing Jeff Cohen, BS 96 1.4B late-stage venture in Paramus, New Jersey, for the launch of his design studio

24 BerkeleyHaas Summer 2015 25 In the Back In the Back

Submit your news online at Haas Alumni Notes haas.berkeley.edu/alumninotes.

MBA cont. an Epic 12,000-Mile Road 1977 1978 Steven Turover, of La legal reforms; developing smarter metrics through that advance environ- Trip America Has Its Say Ray Fry, of Oakland, Grange, Ky., retired in competitiveness and better tools help us mental awareness and world and in Washington, on Economic Inequality, Calif., updates, “I’m now May of 2013. He updates, democratization in achieve a sustainable will be coming out of D.C. Upon retirement I was has been awarded a at Security One, still “Last summer, Steve and banking, securities, and future? As 2020 Strate- stealth mode soon. This elected to the Utah House first-place national book specializing in reverse Trish took their RV to insurance/pension gies founder and advisor company has a strong of Representatives and prize in political and mortgages. I used to do a Mount Rushmore. This markets; and micro- to Tennaxia, a leading social mission and is served five terms. I have economic affairs. Learn radio show advising spring they took a insurance and dealing sustainability/CSR/EHS aligned with the vision done contract work for more at book-runnin- baby boomers on 17-day tour to nine with the financial data management firm, and logic of Flourishing the past 26 years with the gonempty.com. This retirement issues, and countries in Europe, aspects of natural working with Sustain- Enterprise. Attended Department of State and follows two national I’m now focusing on covering much of the catastrophes. After a able Accounting Stan- 30-year reunion and served on the Municipal prizes in biography for building a website to same area that Steve’s couple of decades, I dards Board (SASB.org), am co-president of the Energy Board of Provo for his Remembering John answer reverse mort- Dad had in World War II. retired and moved back Sustainable Brands, Berkeley-Haas Alumni the past seven years.” Hanson: A Biography of gage questions (askmis- “Generally living a to California, where I Trianagroup.com (Haas Network–East Bay.” the First President of the joined the faculty in the postdoc colleague). Dean Suzuki, MBA 69, with terreverse.com). Doing life of leisure although Mauri Schwartz, MBA 85 Original United States Steve volunteered to be College of Business Building philanthropic th 1965 new granddaughter, Madalena Lily Carlson and Joe Carlson, reverse mortgages and 1986 30 REUNION Government. Pete’s been a board member for the Administration at and impact investing Russell Kalmacoff, of MBA 77 mentally keeping up with search coaching for April 29–May 1, 2016 1971 at it for a while. A popular county EMS. He is in- Sacramento State.” funds for Pro Mujer Int’l. Calgary, Alberta, Canada, program changes is my individuals. Thank you Steve Fabricant, of version of his and Steve Joseph Our Defining personal antidote to volved in building a new (promujer.org), celebrat- alumni who have used is spearheading par- Fabricant’s joint Principles ing 25 years of trail- Okinawa, Japan, writes, Carlson, of Alzheimer’s. eight-bay, near net zero th our services or referred ticipation in the proposed Berkeley-Haas MBA Confidence 1981 35 REUNION blazing new paths for “Classmate Garrett Monument, without “Last year we took a ambulance station.” clients and remember Berkeley Global Campus thesis, which really Attitude April 29–May 1, 2016 low-income women in on the part of a handful of Vogel’s note in the Spring Colo., announc- three-week trip to Italy our Haas discount. It’s issue about working with questioned the status es, “Elected with two other couples. 1980 Latin America. Two mil- rewarding to serve with major Canadian public re- quo, was published as lion women served; over search universities. While a company selling can- chairman of the El Paso Rome, Capri, Taormina, Michaela Rodeno is intelligent, dedicated, nabis products brought the cover story of the County Homeless Rapallo, and San working on a book 1983 $1B in microloans made, and fun alumni on the B- it is early (land develop- August-September, 1973 health and empower- back memories of the Veterans Coalition Gimignano were the update by expanding Louis Grabowski, of HAN SF board, especially ment at the Richmond issue of MBA magazine. ment training. site will take at least joint MBA thesis that Pete (EPCHVC) and elected major stops. Our biggest Bubbles to Boardrooms. Atlanta, Ga., updates, the past year when I’ve See Steve’s note here.” “Enjoying life in N.Y.C., three years) Chancellor Michael and I wrote. It post commander VFW challenges were driving “Sold my interest in helped with career and singing in Voices in Unity Dirks has encouraged was based on a sample Post 7829. The EPCHVC’s a large van in Rome, a commercial real social events. I recently choir, dancing identification of common survey of attitudes and mission is to improve trying to keep the ladies estate business in 2011, delivered my Network NIA, traveling to Nica- research interests of future plans of our class- the lives of homeless out of fancy boutiques, received my doctorate Within to Advance Your ragua (Pro Mujer donor professors and gradu- mates, analyzed using a veterans with direct and deciding among in 2012, and now work Brand presentation at trip; amazing place— ate students at UCB and mountain of punch cards, service programs. six people where to for the Kennesaw State the St. John Boutique, a Paul DeMuro, MBA 86 highly recommend!) and Canadian universities. and optimistically titled “Enjoyed a three- eat dinner.” University Foundation. fun evening of network- Costa Rica this year and Paul DeMuro, a nation- Russ is particularly “Counterculture and week vacation with our Milestone: For now at ing, career development, regular trips back to the ally regarded health interested in compara- The Business World.” We three youngest children Azmat Malik, of least, all children out of and shopping!” Bay Area.” care information and tive capital markets and found that Berkeley MBAs (11, 10, and 8) to Belize Redwood City, Calif., the house.” technology attorney, would welcome expres- were more frequent pot in March and a 2,680 reports, “Expanding our 1985 joined Broad and Cas- sions of interest on the smokers than college mile motorcycle trip in presence in countries 1984 sel’s Fort Lauderdale part of people in the students nationwide and April to Phoenix, Grand that have strong Our Defining Mauri Schwartz, of San Deborah Principles Office as counsel in the Haas community. Russ even Cal students as a Canyon, Death Valley, innovation cultures: Francisco, Calif., reports, Stern, of New Question the Health Law Practice is founder of the UC whole. We assumed that and Zion National Park.” Israel, Turkey, Denmark, Status Quo “My management con- Kim Staking, MBA 80 York, N.Y., Group. A press release Berkeley Club of Canada. since we were natural and Pakistan. This has sultancy Career Insiders writes, “Still states, “DeMuro has a He chaired the campaign “forerunners,” we could By Max Oliva, MBA 71 been a challenging and , of Fair- is 13 years old and ready Kim Staking enjoying my ca- broad-based health law that established the expect a kinder and mel- exciting endeavor, and field, Calif., announces, for her Bat Mitzvah! The reer in the social impact background, a unique Professorship of Cana- lower future corporate Max Oliva SJ, MBA 71, never disappoints. I find “It is good to be back in firm provides talent business and philan- knowledge to advise and dian Studies and serves culture. Forty-four years reports, “I have a new new ways to approach California! After graduat- acquisition and out- thropy space, always consult with health care on the Canadian Studies later nearly the same book out! It is a sequel entrepreneurship and ing, I spent several years placement services with fresh challenges. organizations on align- Advisory Board at UCB. problems face us, plus to Beatitudes for the innovation and never working in international for companies and job Currently: How can ment and business strat- we’ve had a major finan- Workplace and is called take anything for commercial banking egies in the changing 1967 cial crisis, more serious The Ten Commandments granted. I am finding that in Santiago, Chile. I re- David Sherman, MBA 85 health care marketplace, environmental/existential for Everyday Life. Same innovation is culture- turned to the U.S. to get Stephen Wood retired as well as expertise in threats, and worsened publisher: Novalis in and society-based; what a PhD from The Wharton David Sher- from Shell in 2004 after a Our Defining health care technology. inequality. Business and Toronto, Canada. Those in Silicon Valley we may School with a focus on man, of El Principles 36-year career in His nearly 40 years of ex- finance are more reviled of you who have the call archaic could quite financial institutions/ Cerrito, Calif., Question the human resources Status Quo perience in transactional than ever…but cannabis Beatitudes book will easily be a path to risk management and announces, management. and regulatory matters, is now practically univer- love the cover of the independence for other insurance. I taught “Co-authored Bill Haworth, MBA 77 coupled with his health sally legal. Of course we’re new book: same Post-its countries. It is also finance at INSEAD. Flourishing Enter- 1969 IT expertise, positions both very pleased that style but with a pleasant William Haworth, of gratifying to see how prise: The New Spirit of “My love for Latin DeMuro as a legal archi- Dean Suzuki announc- Berkeley students still blue background. Like Washington, D.C., empowering it is for Business, co-founded America induced me to tect capable of design- es, “I finally became Question the Status Quo. my other books, there reports he is working women to start busi- Cooperative Advantage accept a position at the ing solutions for even a proud grandfather. are personal stories to as Chief strategist, nesses, including social Collaborative to bring Inter-American Develop- the most complicated Madalena was born on inspire and to make the Financial Institutions ventures. Empowerment the ideas in the book to Peter Michael, of ment Bank, where I situations, particularly Jan. 27, 2015, to Derek theory personal and Group, International of women is the most business. Co-chair of Adamstown, Md., reports worked on financial in the transitio n from Suzuki, MBA 2010, and practical—including a Finance Corporation, sustainable approach to Aclima advisory board. that his latest book, market development— fee-for-service medicine his wife, Orlanda. They few stories from my life.” World Bank Group. poverty alleviation.” Aclima designs and live in Brooklyn, N.Y.” Running on Empty: Along modernizing regulation, to payment for quality Deborah Stern, MBA 84 (second from right) with friends deploys sensor networks

26 BerkeleyHaas Summer 2015 27 In the Back In the Back

Go Beyond Yourself: Volunteer for Berkeley-Haas. Haas Alumni Notes haas.berkeley.edu/alumni/volunteer

MBA cont. cy dance and plan to at- hospital readmissions new partner, Chiara, with classmates. Currently builds on her extensive gears. After 15 years of leverage my expertise tend a ball at Chatsworth and save over $50,000 whom I am living in the serving as vice chair of student services leader- delivering systems of and past experience to (U.K. not Irvine) this June. per patient. We are an Swiss mountains, enjoy- the Rutgers University ship roles and university record for entertain- help further drive revenue In period costume. I don’t early-stage company ing Cyprus beaches. Board of Trustees for the administration work. ment industry clients, I growth and position and cost-effectiveness. know how she talks me seeking seed funds and The second is helping 2014-15 academic year.” am now helping deliver Denodo as the absolute He is also a CPA with into these things.” contacts for pre-clinical clients to manage the systems of engagement leader in the data virtual- an MBA in finance and and clinical research workforce better with 1993 1996 20th REUNION and cloud-based analyt- ization market.” April 29–May 1, 2016 a master’s degree in 1988 projects.” my new company Genioo William “Bill” Our Defining ics solutions for heavy Principles biomedical informatics Edward Tse, of Hong Workforce Solutions in Dagley, of San industrial clients. Srivats Srinivasan, and a PhD candidate in Confidence Kong, reports, “I started Steven Teru- Zug, Switzerland. We are Rafael, Calif., without “My wife, Phuong, and of Clyde Hill, Wash., biomedical informatics Our Defining Attitude Gao Feng Advisory saki, of Albany, Principles supporting clients to ef- reports, daughter Yvonne keep reports, “My little startup at Oregon Health and Sci- Company in April 2014. Calif., reports, Students ficiently identify the right “celebrating 20 me smiling every day. know’N’act is growing ence University School of Always We are a global pre- “I’ve added people through online years at Private Wealth Last year, we visited Phu- up! We’re in our second Medicine. He is also a Na- eminent strategy and to my practice assessments and also Partners, an investment ong’s family in Vietnam, year and our second tional Library of Medicine management consult- as business coach with have tools to improve management firm. and this summer we round of financing. Work postdoctoral fellow.” organizational health, I am now running the will vacation in D.C. and is crazy but in a clichéd ing firm with roots in SEIDO Consulting the role Fernando Gil de Bernabe, MBA 94, with Mary Ann, Olivia (12), perhaps the greatest New York. Like me, the good way. This ride has China. Thanks to support of director of Haas Alumni company and looking Mateo (10), and Lucas (8) on a family trip in Shanghai 1987 from clients, we are Leadership Forums with management concept I forward to the next girls prefer city life! We been more fun than my Our Defining have come across.” caught up with Nakyang Mark Gilley, Principles growing very fast. Our Alumni Forum Services. 20 years. The investment travel services. We job, heading the Euro- first venture. Seong when he visited Orlando, Fla., Beyond clients include foreign As a former CEO, I know management world moved from Shanghai to pean Investment Bank “Seems hard to be- was promoted Yourself multinationals, Chinese how lonely it can be is ever changing and from Korea in 2013, but lieve but our two kids are 1991 25th REUNION Singapore in June 2014.” office in Morocco. I took to senior vice state-owned enterpris- at the top. The Alumni never dull. this position after six I haven’t connected with moving into high school April 29–May 1, 2016 any other Haas class- president of mar- es, and private-owned Forum offers the only “My wife and I traveled Morris Noble, of San years spent at head- and middle school. To Kira Makagon, MBA96, on a re- mates for a long time. I keting for Red Lobster. companies. With China place where you can talk to Scotland and Ireland Francisco, Calif., writes, “I quarters in Luxembourg. fill the gap of a little one In 2009, he joined Red becoming the epicenter honestly about important last year for the first time It is a fully satisfying job cent trip to the Grand Canyon would love to re-connect at home, we’ve brought was named to North- with any of the MBA Lobster as vice president of global businesses, issues and challenges and had a great trip. This ern Trust’s Investment requiring the full array home a puppy, who has of consumer insights. companies are look- that you’re facing in a year we are traveling to Kira Makagon, of Hills- Class of 1996 and get promptly established Policy Committee. Get- of my skills. In addition borough, Calif., updates ing for more successes completely confidential Portugal and Spain for to representing the bank caught up on what you himself as the center ting ready to send my as follows, “Since gradu- are doing.” Richard Reeves, of there. We have offices in setting and gain new per- the first time. We will be youngest child (Sally) to diplomatically, I identify of the family! Rupal is Beijing, Hong Kong, and spective from eight to ten celebrating our 30-year ation, I’ve co-founded continuing her work as Hillsborough, Calif., high school.” projects to finance (infra- 1998 Shanghai, as well as a of your most trusted and anniversary. Traveling is and helped lead several docent at the Seattle Art writes, “Retired after 35 structure, corporate, tech companies in the broad network of global respected peer alums. It’s good for the soul and a etc.) and liaise with our Museum. Visiting Greece years in the biotech and Atsushi Toda, of Tokyo, Bay Area. I’m currently resources.” a valuable way for those great diversion from the clients and other IFIs. this summer—would medical device industry Japan, reports, “I have RingCentral’s EVP of in leadership positions pressures of work.” “I recently moved love to see classmates if to spend more time with been working for Prolog- innovation, leading 1989 to grow professionally to Rabat, administra- anyone is there.” family. Doing some con- is, a global industrial real global product strategy, and personally and be 1994 tive capital of Morocco, sulting (quite a bit more estate company, since product management, a Student Always. For Fernando Gil de with my family (my wife Brian Stone forwards than planned), which 2012. Since the company engineering, operations, more information about Bernabe, of Singapore, and our child, now 17). the following news: Brian is very different from is headquartered in San and IT. I enjoy working the Haas Alumni Leader- reports, “In June 2014 I Although work is quite Stone 98, Tom Hardy 99, working for a company. I Frank Hundley, MBA 91 Francisco, I periodically with young entrepre- ship Forums, please became the managing intense for the family, and Dan Israel 01 were consulted all throughout have chances to visit the neurs and mentoring visit: berkeley.alumnifo- director for strategy, being abroad and espe- part of the initial team the MBA program and Frank Hundley, of Bay Area and Berkeley women in tech as a pub- rumservices.com.” planning, and execution cially in a sunny country that launched Vlocity, enjoyed it tremendously Flemington, N.J., campus.” lic speaker, blogger, and for Asia Pacific and Inc. in summer 2014. so this is perhaps coming announces, “Promoted to almost makes you feel as an advisor to early- 1990 Japan at Cisco Systems Brian leads marketing, full circle. The family trips vice president and 1995 like you are on vacation. stage companies. This in Singapore. My team is Tom leads the communi- have been wonderful, so wealth management And we take advantage year, I’ve recently been Ravi Shankar, MBA 98 responsible for busi- cations product, and Dan much is missed when advisor at Merrill Lynch of living here. Last family recognized as one of the ness growth identifica- Ravi Shankar, of Cuper- leads the public sector you live the life corporate. Wealth Management (real) vacations included Most Influential Women tion, go-to-market tino, Calif., announces, “I industry. Vlocity is the What a different Bay Area (formerly Private Client Namibia, Japan, Argen- in Business by the San strategy, sales planning, tina, and, closer to us, recently joined Denodo first company to build it is as well biotech-wise Stewart Noyce, MBA 89 Group). Continue Francisco Business Times investment due-dili- Technologies as its multiple industry-specif- compared with 1987. working to help high- Spain. For each of these and the Women of Influ- gence, and execution chief marketing officer. ic cloud and mobile apps “My son is getting Stewart Noyce, of San net-worth families and vacations, we took three ence by the Silicon Valley optimization in the Reporting directly to the on the Salesforce Cus- ready to graduate with a Anselmo, Calif., an- small businesses with weeks and therefore Business Journal, as well region. Prior to this, CEO, I will be responsible tomer Success Platform. degree in EECS and my nounces, “I recently retirement and invest- truly had the opportunity as the Golden Bridge I was an executive for Denodo’s global mar- The company has grown youngest is a sophomore started Simpatica ment needs. Transferred to discover the country.” Business and Innovation with the Cisco China keting efforts, includ- to 85 employees in six in high school. My wife Medicine with Dr. Jason to the local Merrill Lynch Awards. In my free time 3.0 team in Shanghai, ing product marketing, countries in its first 12 has been semi-retired Barbour, a scientist from branch near new home Lisa Feldman has joined I enjoy traveling, skiing, appointed by the CEO demand generation, months and just raised for a decade since selling UCSF. We are introducing in Flemington, where the UC Berkeley Change reading, and spending in 2008. field marketing, com- $42.8M in financing from her practice and is loving a vertically integrated clients are serviced Management team time with my family.” it. Just returned from a Klaus Hammer, MBA 90, and nationally and globally. “Since December Pierre-Etienne Bouchaud, as the outreach and munications, social Salesforce Ventures and RNA Seq information business trip to Singa- platform for chronic dis- Chiara Moressa “Flemington is about 2009, I’ve been serving MBA 95 engagement lead for the marketing, customer Accenture. Tony Talarico, advocacy, partner mar- pore and a whirlwind trip ease care. Our first prod- Klaus Hammer, of Ein- an hour away from both as a member of the new Student Information Our Defining of San Francis- Principles keting, branding, and 1999 of the Western national uct will target stem cell siedeln, Schwyz, Swit- New York and Philadel- board of directors and Pierre-Etienne Systems (SIS) project to co, Calif., writes, Beyond solutions marketing. My parks with the family, transplantation, where zerland, writes, “I have phia in rural Hunterdon the audit committee at Bouchaud, of Rabat, integrate 80+ systems Yourself Joao Adao, of Buenos “All is well on team is based in the U.S. including the dog. My wife proactive first-year found two new passions County. New house has eLONG (NASDAQ: LONG), Morocco, announces, used by students, Aires, Argentina, the career front, and Spain. I am thrilled and I are learning Regen- treatments can avoid in my life. First is my lots of rooms for visiting a leader in China online “recently started a new faculty, and staff across announces, “I am now in campus. The new role though I recently shifted to join Denodo and will the third year of leading

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MBA cont. until the kids are ready Pascal Hoff- Our Defining 2004 Calif., where he has lived in 2014. Paul has been a Principles to attend UC Berkeley.” mann, of Will Doolittle, of San for more than a decade. great addition and he’s Oakland, Calif., Students been keeping us busy!” Always Francisco, Calif., updates 2000 writes, “It was as follows, “Last year I left th an exciting transforma- so fun to recon- 2006 10 REUNION tion at hibu in LatAm, SuccessFactors/SAP and April 29–May 1, 2016 nect with MBA 2000 plunged back into startup helping SMEs find classmates during the customers, migrating life as VP of product at 2015 Haas Reunion!! Inkling, an enterprise from what was originally Thank you to those who Paul Anderson is a the traditional Yellow solution for creating former management made the trip from far and publishing mobile Pages directories, to a away and to Haas for consultant and global comprehensive digital content. Helping build business development organizing a terrific a broad platform and offering now including weekend!!” professional seeking websites, Google articulating its benefits new opportunities. AdWords campaigns, for different markets has online directories, and been a great workout for display banners. A Jennifer Barron, MBA 01, and family Dan Firepine, MBA 02, with son, Tyler (8), wife, Jennifer, and the MBA side of my brain!” complete cultural, daughter, Fiona (9) product, and market Jennifer Barron, of Oak- ties with her community Steven Egli, of Mill Val- Michael Svatek, MBA 06 Chris Bryan, MBA 00 and have decided to act transformation, which land, Calif., announces, by serving as a judge will be published by ley, Calif., was promoted Michael Svatek, of Aus- is very challenging but a “My husband, Michael, for the Bend Chamber on integrating the two. China CITIC Press in to managing director at tin, Texas, writes, “Started lot of fun! Chris Bryan, of San and I welcomed a son, of Commerce’s inaugu- “Just back from New May 2015.” Sandler O’Neill & Part- Diego, Calif., [is] leaving a software business gen- “Tatiana and I recently Samuel Walker Malione, ral Women of the Year Orleans Jazz Festival, ners, LP in December of erating high-definition welcomed beautiful Anas- health care after 20 to our family on March awards, renewing the probably about the 15th 2003 2014. Steve has worked years. Chris is now the photo and video content tasia, born December 19, 2015. He is joined by Adopt-a-Park project at time to that fun city.” Scott Cheeseman, of for Sandler O’Neill since for brands–Rivet. I’m en- 2013, and her older executive director of big sister Annabelle. I Smith Rock for another graduating from Haas EducationFirst.org, a Sonoma, Calif., reports, joying the entrepreneurial sisters Luna and Alexia will be home until August year, and receiving a Uri Man, of “Five years ago I stepped and has been advising ride now that we’ve raised nonprofit he started at Riichiro Metoki, MBA 00 Miami, Fla., Our Defining are completely in love then returning to an four-page spread in the Principles away from the world of financial institutions on funds and are signing age 23 that now services updates as mergers and acquisi- with the new addition to , of Tokyo, independent consulting March Bend Chamber Confidence real estate development some wonderful custom- seven U.S. cities. The Riichiro Metoki follows, without Putri Pascualy, MBA 06 the family!” gig at CSAA Insurance Journal. Attitude to take the helm of Pin- tions, debt and equity ers like Estee Lauder and organization provides Japan, reports, “This “Joined Crystal Group in Walnut Creek.” She received her nacle Stone and Tile, a offerings, and other stra- Putri (Sugun- Our Defining Viking Cruises. Hope to college scholarships April, I was promoted to Lagoons to lead Principles Tom Hardy See Brian Professional Climbing construction company tegic matters for the last do) Pascualy, work alongside a number and mentorship to low- director, sales and man- the company’s expan- Students Stone, MBA 1998 notes. Dan Israel See Brian Guides Institute (PCGI) based out of Fairfield, decade. He is based in of Newport Always of you in the future. Go income youth who see aging executive officer sion in the United States. Stone, MBA 1998 notes. Top Rope Guide (TRG) Calif. This February, we the firm’s San Francisco Coast, Calif., Bears! [email protected].” higher education as a at CONEXIO Corporation, Crystal Lagoons can Ted Hartnell, of Shanghai, certification. She’ll be successfully completed office and resides in Mill writes, “Hello way out of generational one of the largest mobile transform any destina- China, writes, “I’ve man- running rock-climbing the sale of the company Valley, Calif., with his all! I’m still at PAAMCO, 2007 poverty. Nominated for phone distributors in Ja- 2002 tion into an idyllic beach aged to join eCommerce trips for women at to a strategic buyer in wife, Sarah, and their managing alternative the Livesay Award for pan. The company sells paradise. The company’s data with Market Simu- Smith Rock State Park, the space, Residential two young children. portfolios for leading Social Change, Chris 3 million mobile phones unique concept and lation. Now developing a world-class climbing Design Services of Ana- global institutions. My matches companies and tablets a year to cutting-edge technology a ‘scientific strategy’ destination in Central heim, Calif. While it was Martin Huffmann, of recent projects include and individuals who consumers through re- provide an unlimited size (developing a strategy Oregon. Her trip in the difficult to get the com- Buenos Aires, Argentina, publishing a book, want to sponsor stu- tail stores and to large/ lagoon amenity, sur- based upon data, analyt- fall was recognized by pany pointed in the right reports, “At the end of Investing in Credit Hedge dents who are often the medium business cus- rounded by picturesque ics, and science) that is TrailblazerGirl.com for direction, I am pleased 2014, I joined Intiza as Funds (McGraw-Hill) and first in their families to tomers. I am responsible sandy white beaches. quick and painless. Find- being a unique offering with the outcome for the business development further building alterna- go to college. for sales and marketing, Low construction and ing the profit-maximizing in the adventure travel company’s investors, manager. Intiza provides tive fixed-income solu- leading about 6,000 staff maintenance costs price for all your online field. Emilie continues and I am looking forward a cloud-based accounts- tions to help institutions owns members. provide a unique products is as easy as Patrick Feely to return to the Bay Area to my next challenge.” receivables solution for manage their duration Art Tile at 4336 Broad- “My daughter got recreational and water pushing a button! It’s frequently and recently corporations and small risk while generating way, Oakland, CA, 94611. married in May. She is sport amenity that can an exciting time. Loving spoke for Professor business. We already attractive long-term re- 25 years old. She was 10 be enjoyed by the whole Adam Goldworm, of Shanghai. We’ll be here years old when we were Kellie McElhaney’s have customers in more turns. I consider myself family and, most West Hollywood, Calif., is John Donovan, MBA 07 undergraduate Women in than 15 countries and fortunate to work with in Berkeley,” he adds. importantly, provide real executive producing Business class, as well as manage almost US$1 B.” these clients as well as Emilie Cortes, MBA 02 estate developers more Hood with Jerry Bruck- John Donovan, Atsushi Sakahara, of for the Financial Women’s to serve as Our Defining value than traditional heimer at Sony Pictures. of San Fran- Principles Kyoto, Japan, announc- Emilie Cortes, of Bend, Association of San Fran- Sherwin Wang was pro- an industry expert to the amenities (www. His film The Last Witch cisco, Calif., Beyond Ore., was awarded the cisco in Oakland. media including the es, “I started directing Crystal-Lagoons.com).” Hunter starring Vin moted to head of China reports, “After Yourself a film. This is my first 2015 Bend Chamber of Diesel and Michael Globalization Office, Wall Street Journal, Dan (Pine) Firepine, of seven years feature documen- Commerce Entrepreneur Caine premieres on Qualcomm Mobile Semi- MarketWatch, Bloom- Berkeley, Calif., writes, Jihong Sandeson, of of splitting time tary, aiming for Berlinale of the Year award for her October 23. Goldworm conductor Division. berg Business, and US “I’d like to make connec- Beijing, China, announc- between medical practice 2016 and the Oscars business, Call of the Wild has also been busy News and World Report. tions and get introduc- es, “I have conducted and business develop- 2016. Swing big when Adventures, Inc. She was producing a string of 2005 Most of all, I’m very tions in the health care business innovation ment in the life sciences, I you swing.” also asked to serve as Bruce Willis’ action pleased to have oppor- accelerator and invest- research in China for the Giambattista Selvaggi started my own company, the 2015 commence- movies at Lionsgate tunities to come back to ment space. I have past two years; as a has joined McKinsey Concentric Analgesics, ment speaker for the including Extraction Haas as a guest lecturer! Inc., which is develop- th achieved success in the result, my new book, The & Co. in the operations 2001 15 REUNION OSU-Cascades gradu- and Vice. “We were thrilled to divergent areas of Ear of Everyone: Solution practice. He will be ing a novel therapeutic April 29–May 1, 2016 ation in Bend. She has welcome a wonderful for postoperative pain. Ted Hartnell, MBA 99, with three generations: his parents; his wife, continued to deepen her investing and medicine for the New E³ Economy, based in San Francisco, Song; and their kids, Sydney and Aidan baby boy into our family Combining my interests

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MBA cont. attended by 300 execu- that meet litigation and Marissa Drouillard, Co. Atsuki was a man of mobility in Hawaii? tives with speakers such business needs, and as- of San Francisco, smiles and full of energy. Support .Ozone Drive as John Doerr and John sist clients in overcoming Calif., reports, “After He loved playing soccer, Indiegogo crowdfunding Maeda. It’s the first event limiting beliefs regarding graduating from Haas, skiing, and golfing and campaign ‘Connecting in anesthesiology and of its kind where the what is possible. My goal I embarked on a new fully enjoyed his two islands to electric cars’ entrepreneurship into a focus was on driving op- is to inspire clients to not career path that led to years at Haas with his at http://igg.me/at/ single pursuit has been erational excellence. The only be sustainable but to many adventures on family and friends. While ozonedrive.” an amazing opportunity.” best part was that I got flourish.” the African continent, a student, he studied This campaign has to hang out with a few new friends, and a very hard, especially in been launched with the 2008 executives who gradu- Iris Wedeking, of tremendous amount of marketing, O&B, and support and direct Our Defining Stephan Krajcer, of São ated from Haas!” Oakland, Calif., Principles learning. But I am now M&A, strengthening involvement of the has been as- Beyond back in San Francisco the foundation for his International Business Paulo, Brazil, sends this Yourself news: “My wife, Fabiane, sociate director and am pleased to share brilliant career after Development Program my bigger daughters of brand insights more about my latest Haas. He successfully The Berkeley-Haas Chilean Chapter team that played in the third at Berkeley-Haas. Catarina and Vitoria, and for over a year at From left: Dillan Bernstein, Morgan Bernstein, MBA 09; Matt gig leading investment organized and closed annual MBA Alumni tournament in Santiago, Chile. Upper row: I are proud to announce The Clorox Company. Bernstein, MBA 09; and Hunter Bernstein advisory at Caribou Digi- a significant invest- Santiago Cilley, MBA 01; Leonardo Butler; Macario Valdes, MBA 11; Derek Suzuki sends this the arrival of our little girl She originally joined as tal (cariboudigital.net), ment project in Chile Marcelo Vasquez, MBA 02; Felipe Camposano. Lower row: Renato note: “My wife, Orlanda, Jade. associate global insights Gary Duong recently Holly Shelton, also a which specializes in and furthermore led Daziano, MBA 04; Manuel Matheu, MBA 04; Pedro Kudrnac, MBA and I enjoyed a stroll in “She was born last manager in 2008 and moved back to Califor- Haas 2009 MBA, in her building inclusive digital the post-investment 10; and Alejandro De Giorgis, MBA 09, all joined by Santiago’s kids. the Brooklyn Botanic December and brought was promoted to global nia, joining Game Show beautiful hometown of economies in emerging management locally. In more happiness and joy insights manager in 2011. Network as director of Ketchum, Idaho!” markets. extracurricular activities, Pedro Kudrnac, of to our lives!” She also founded digital marketing. Previ- “On April 16, along he was a captain of the Santiago, Chile, reports, Camp Kesem in 2000, a ously, he worked for The Will Wright, of Birming- with our partner Haas Soccer Club and “The Berkeley-Haas Madison Square Garden Goodwell Investments, trained classmates to Grant Olsen, of San nationwide community, ham, Ala., notes, “Since Chilean Chapter played Company in New York. we launched a new win in the UCLA soccer Diego, Calif., writes, “Ad- driven by passionate 2013, I have been the third annual MBA Menaka Shroff, MBA 08, kick- platform at Skoll World tournament. He also led vising two great startups: college student leaders, working on Pack Health Alumni tournament in ing off Goal Summit 2015 Forum that will channel the 2009 Japan Trek that B-SchoolGraduates. that supports children Matt Kelso See James (www.packhealth.com) Santiago, Chile.” funding and support to is remembered fondly by com makes it easy to through and beyond their Wu, MBA 2008 notes. with the goal of finding a Michael Thomas, a sea- parent’s cancer. low-cost, highly effective catalyze the growth of his classmates. search, discover, and inclusive digital busi- Carlos Lievano, of Lux- soned trial lawyer says, Michael Lee, of Cam- way to help patients with He is survived by a connect with other top nesses, ecosystems embourg, announces, “I am passionate about James Wu, of San Fran- bridge, Mass., reports, “In chronic diseases find wife and daughter and MBA graduates and their of support, industry “Last year I started a new labor and employment cisco, Calif., updates, 2013, after four years as a and access better health will be dearly missed offerings. Think ‘LinkedIn dynamism, and the next job as senior marketing law and helping busi- “Matt Kelso, MBA 09, management consultant, care. We’re getting great by the MBA Classes meets Yelp’ for busi- generation of technol- manager with Amazon in nesses flourish by un- and I are co-founders of I started a doctoral lift and scaling our model of 2009 through 2011, ness offerings from the ogy leaders in Africa. Luxembourg. I joined our leashing the potential of MonJa (www.monjaco. program in management in Alabama, as well as the Haas Japanese graduates of the top 25 If you have questions classmate Lauren Stark their workforces through com), an investment at Harvard Business nationally and interna- community, and all who MBA programs. GetApplr. about the technology and her team there! I Derek Suzuki, MBA 10, and wife, Orlanda, enjoying a stroll among creativity, innovation, analytics startup for School. I study the role tionally. It is exciting to knew him as a Berkeley- com is the best way to sector in Africa or also got married to Alba the cherry blossoms in the Brooklyn Botanic Garden with daugh- and sound labor and marketplace lending. We that self-management put the skills I’ve learned Haas student. discover new apps want to hear more Gonzalez, a smart and ter, Madalena, who was born on Jan. 27, 2015. employment practices. joined this disruption of plays in organizational life at Haas to work, and I’m using your friends’ about what we’re up to, beautiful Colombian As both a plaintiff’s and traditional banking by and how it can be especially grateful to recommendations.” drop me a line (maris- woman whom you must management attorney, helping investors make leveraged to foster deeper professors like Kristi Garden with our [email protected]). meet, and we moved I litigate on individual better decisions. flourishing. One stream Raube and Kim MacPher- daughter, Madalena, Matt Rhodes continues Go Bears!” together to Luxembourg.” and class discrimination, “In other news, my wife of my research explores son for my ‘out of the blue’ who was born on Jan. 27. as vice president of harassment, discrimina- and I had our second the self-regulatory questions. Whitney and I The cherry blossoms investor relations and , of Wash- Jorge Machado is tion, ADA violations, tra- child, whom I delivered at abilities that are needed have also been blessed Jeffrey Hale were in full bloom.” corporate FP&A for Intuit ington, D.C. announces, celebrating his promo- ditional labor disputes, home–unexpectedly.” for individuals and teams with a little daughter. in Mountain View, Calif., “In March, I left my tech tion from engagement and claims. I regularly to collaborate more Vivian is 8 months old and th which he joined in 2010. job in San Francisco to manager to associate 2011 5 REUNION counsel businesses on 2009 effectively and achieve a ton of fun.” He is also an advisor take a job with the U.S. principal at McKinsey April 29–May 1, 2016 regulatory compliance, Morgan (Eckles) higher performance. and board member for 2010 State Department. I’ll be & Company, based in overtime, wage and hour Bernstein, of San Another stream of Pine Street Software, a Foreign Service officer, New York City. disputes, leave requests, Francisco, Calif., research examines Laurie developer of Engage, posted in U.S. embas- Our Defining and union issues. announces, “Matt and I post-bureaucratic Peterson, Principles a cloud-based service sies around the world, “I have a yoga certifi- welcomed our second organizational struc- John Pavolotsky, of of Oakland, Beyond designed for CPAs and focusing primarily on Yourself cation from the Niroga child and first son, tures (e.g., less hierar- San Mateo, Calif., Calif., an- the electronic practice international economic Atsuki Kajitani, MBA 10 Institute, which focuses Hunter Alika Bernstein, chical, self-organizing) reports, “I am starting nounces, “My environment. issues. My first two-year Angel Lopez Samartino, on yoga, mindfulness, on December 3, 2014. and examines how they year three at Intel, where new toy startup Build assignment will be in MBA 10 and meditation to heal Big sister, Dillan, is enable organizations Sanjay Krishnan, of I provide legal support to & Imagine has received Menaka Shroff, Our Defining Port of Spain, Trinidad the mind and body and to thrilled to have a play and individuals within Foster City, Calif., writes, its Technology and emissions mobility several honors, includ- of San Fran- Principles and Tobago.” increase focus and emo- buddy (aka jungle gym) them to thrive. I am “I’m at Google scaling Manufacturing Group.” worldwide. Currently, . ing The National Parent- cisco, Calif., Confidence without tional intelligence. I am and we’re looking loving the academic the speed and quality of Ozone Drive facilitates ing Seal of Approval announces, “I Attitude Atsuki Kajitani, of Tokyo, also a Restorative Justice forward to the days life and the ability to innovation in consumer Angel Lopez Samartino, electric vehicle experi- and the Dr. Toys ‘Best recently joined passed away June 1 Facilitator. The aforemen- when they can keep explore important electronics through OS of Madrid, Spain, has ences in the Mediterra- Classic Toys’ award for BetterWorks to lead after an accident in tioned skills allow me each other entertained organizational issues and hardware partner- launched the .Ozone nean islands, but the re-imagining the classic marketing, and it was Santiago, Chile, where to understand client prob- in the mornings while in a deeper way. ships with Google’s Drive Electric Road company aims to have a dollhouse as a building great to host our first Marissa Drouillard, MBA 10, in he had been living and lems, come up with effec- Mom and Dad sleep!” “In 2012, I married open source platforms: Show to accelerate the global impact. “Would toy (www.buildandimag- event, Goal Summit, Cape Town, South Africa working for Mitsui & tive and creative solutions Chrome and Android.” adoption of zero you like to enjoy electric ine.com).”

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MBA cont. CEO of a mobile applica- BCEMBA do not happen without 2013 to gouge them on web In Memoriam tion company, Fronto, in the strong support of Patrick Muggler, of Palo development. I specialize George Steedman, BS 34 San Francisco. Elie works in websites and white friends, family, class- Alto, Calif., announces, Aileen Davis, BS 41 as business intelligence 2006/07 10th REUNION mates, and colleagues. papers, working from “Founded Ambit Net- Henry Trione, BS 41 2012 manager at Symantec in April 29–May 1, 2016 I will serve as chief works and launched an home with clients all Mountain View. scientific officer for over the world. Robert Caldwell, BS 42 Christian Dambolena, of Indiegogo campaign. James Porter, BS 42 Brooklyn, N.Y., joined CA Progenity and will lead Check out: igg.me/at/ “I have a dog and two Harold Simpson, BS 42 Technologies as senior scientific strategy for the ambygear or www.am- cats, all seniors adopted 2007 director of corporate company.” bygear.com. First prod- from shelters who have Thomas Mulcahy, BS 43 strategy. Before, he was Mark Bachleda, of Char- uct is AmbyGear: the first no idea how lucky they Rita Clark, BS 44 a senior consultant at lotte, N.C., has been ap- kid’s smartwatch that are! Since moving to Joe Ikemiya, Attendee 44 L.E.K. Consulting. CA pointed general manager combines safety and fun. Philly, I volunteer with the Veniamin Vagin, BS 44, animal shelter (mostly Technologies offers Sandeep Singh Kohli, MBA 12 of Czech Republic for AmbyGear allows chil- MBA 45 software and solutions Amgen, Inc., based out dren to be independent via computer). In the last Pilar Altizer, BS 47 couple years, I started to help customers thrive Sandeep Our Defining of Prague, starting July and physically active Irwin J. Gibbs, BS 47 Principles doing standup comedy at Jo Ilfeld, PhD 04, with her husband, sons Adin and Nathaniel, and in the new application Singh Kohli 2015. and helps them learn daughter, Miriam Ford Ford, BS 48 Beyond open mikes around town economy. joined Piston Yourself life lessons while creat- Walter Obermeyer, BS 48 Cloud Comput- and it’s going well! After industry. When I was at Now I’m doing executive Ronald Baldwin, of ing a safe environment. Robert Gallison, BS 49 ing as a senior AmbyGear’s ecosystem years of teaching, it’s not Haas, I used to see Fed and leadership coaching San Francisco, Calif., John Upp, BS 49 director of marketing. brings ‘peace of mind’ to really that different from Chair Janet Yellen all the and consulting through announces, “Recently entertaining a class, time in Barrows Hall. She my own company: www. Lawrence Woolslayer, BS 49 Piston democratizes acquired two skilled nurs- families, whether they big data and cloud ap- except you don’t have is doing a terrific job with SuccessReboot.com. I Thomas Bisho, BS 50 Elie Hong and Luke Ahn, both ing health care facilities are on vacation or at the plication infrastructure mall. AmbyGear provides to watch your language the Federal Reserve. work with high potentials John Boudreaux, BS 50 MBA 13 in Hayward, Calif. Also and leaders throughout software for everyone. Christopher Fong, BCEMBA 10, an experience in a con- and the audience doesn’t “My wife and I immi- Duane Dresser, BS 50 entered letter of intent the Bay Area (and beyond) on his last day at Google nected world that is get graded. Sometimes grated to the U.S. in 1988. Charles Johnson, BS 50 with nationwide acute I wish they did. Thinking We both attended UC who want more influ- Kevin Krause became Oscia Wilson announces, non-intrusive and not rehabilitation hospital about looking for some Berkeley. We have twin ence and growth in their Gordon Moore, BS 50 director of microbiology “My husband and I corporation to develop Christopher Our Defining all-consuming, providing Principles speaking gigs, too. Last sons who just started high organization. The work is Jacob Peterson, BS 50 for Achaogen, located welcomed our first baby Marin County property Fong, of San parents better control of Students year I took an amazing school. We would love incredibly rewarding and Arthur Tussey, BS 50 in South San Francisco, into the world on May 14. Francisco, Always how their children use into a 40-bed acute reha- vacation—Greece, Italy, if they were to study at diverse and I’ve been for- Gilbert Beck, BS 51 Calif. Achaogen address- Emmylou Saoirse Wilson Calif., writes, technology.” bilitation hospital. Licens- and Croatia—next year tunate enough to be able es unmet medical needs made her debut, weigh- “There’s never a Berkeley too. Our friends Richard Hart, BS 52 ing of a fourth facility in I want to get away for a to do some professional caused by bacterial ing 7 pounds, 1 ounce, good time to leave Google, often ask us why we never Donald Moulin, BS 54 Alameda still pending, couple weeks in winter. taught Portuguese to development talks and Ran Haimoff, MBA 12 resistance to antibiotics. and in robust health.” very slow process to start especially after 8.5 years Fredrick Foster, BS 55 and in a role working with Suggestions welcome.” them, our native language webinars with Haas MBAs , of from scratch. All in all, it is Robert Weiske, BS 55 Ran Haimoff venture capital firms and in Brazil. We respond with and alumni this year. It’s Berkeley, Calif., reports, shaping up as a great year Nelson Wong, BS 56 Monish Sharma joined startups across different one excuse or another but great to give back to the “After almost three after several years getting Robert Callahan, BS 58 PwC in technology Google product areas to 1993 the reality is we intention- Haas alumni community. years at Deloitte advisory. off the ground. The joys of Ronald Harris, BS 58 help these startups be Eduardo Our Defining ally burned the bridges; I’m always honored to Consulting, where I was entrepreneurship abound. Principles successful. I left in April Canabarro, life moves forward and bring these workshops to Walter Duncan, BS 59 a manager leading I continue my volunteer Beyond Stephanie Tsai was pro- to co-found my startup of New York, Yourself America is the best, most local Bay Area companies Warren Harmon, MBA 59 teams on strategy work with Legal Ser- moted to senior product in San Francisco and it’s N.Y., reports, amazing country to live, with Haas alums if there’s Henry Kuechler, BS 60 engagements in the tech vices for Entrepreneurs, a manager for San Fran- been an amazing ride so “I have worked work, and build family and interest. Brett La Shelle, MBA 61 sector, I am joining program sponsored by the cisco-based One Kings far. The Haas community in Wall Street since I the future.” “On the personal front, George Shwab, MBA 61 DocuSign as a value California Bar Association.” Lane. She originally joined has given tremendous graduated from Haas. this was a big year for my engineering principal, Kendall Graham, BS 62 in 2012 as relationship support already. Thank Patrick Muggler, BCEMBA 13, Currently, global head of 2004 family as my oldest son where I will be leading 2010 John Thomas, BS 62 marketing manager. One you to all Haas alums, with his newest products risk modeling at Morgan Jo Ilfeld, of Berkeley, Ca- got Bar Mitzvah’ed. I never cross-functional teams Gert Von Der Linde, PhD 63 Kings Lane is an e-com- Matthew Cooper staff, and faculty that Stanley since 2007. It has lif., updates, “Since fin- knew how much work on high-profile engage- writes, “I am pleased this was until this year. Paul Anderson, BS 66 merce company that sells Oscia Wilson, MBA 13, with have helped make it such been an amazing 22- ishing my PhD program ments. DocuSign is a to announce Carmenta st Luckily, I have another few David Gorham, MBA 68 top-brand, designer, and Emmylou Saoirse Wilson a seamless transition.” 2014 EMBA 1 REUNION year journey through the at Haas, I’ve started San Francisco- and Phillip Brown, MBA 71 vintage home furnishings. Bioscience has been April 29–May 1, 2016 changes of the financial and sold one business. years before my next son’s Seattle-based company acquired by Progenity, a turn is up. Otherwise, life Ross Turk, BS 72 that provides electronic Tracy Saxton, of San Genevieve Wang, previ- 2014 large diagnostics com- seems to be speeding Kent Hori, BS 74 signature technology Francisco, Calif., reports, ously senior director of pany. This transaction is by with three children in Donald Butwill, BS 75 and digital transaction Molly Bode (MBA/MPH) “I recently joined the product management the result of a ton of hard grade school. I love read- management services, sends this news: “Moved Roche Venture Fund, PhD Karen Hayman, BS 76 for Brightidea, has been work by many people, in- ing in this column about helping companies to Boston in January to where I will be making Elizabeth Allen, MBA 76 promoted to vice presi- cluding classmates from the adventurous personal keep processes 100 work for the Massachu- investments in early- 1986 Fred West, BS 77 dent of product. setts governor’s office! A Haas (see the article in and professional things percent digital from stage biotechnology Cathy Goodwin, of Phila- Donald Watne, PhD 77 small contingent of 2014 the Fall 2013 issue of other alums are doing!” start to finish to companies discovering delphia, writes, “Fighting Jean Hadfield, MBA 80 2013 Haasies is growing out BerkeleyHaas: http:// accelerate transactions, and developing novel retirement! After many 2015 here, including Annie haas.org/carmenta). I Robert Trezevant, MBA 80 reduce costs, and Luke Ahn and Elie therapeutics.” years as a marketing pro- Murphy and Alana cannot articulate how Minah Jung, of Berkeley, Alan Hugunin, MBA 81 delight customers, Youngsun Hong got fessor, I now work online Tucker, who are also excited my family, co- Calif., announces, “I will Debra Dietrich, MBA 85 partners, suppliers, and married in March 2015 at CathyGoodwin.com, MBA/MPHers, so let us workers, and I are and 2011/12 5th REUNION be joining the marketing James Petty, MBA 97 employees.” in Seoul, Korea. They at- saving owners of small know if you are popping how appreciative we are April 29–May 1, 2016 department at the Stern Sukwan Chae, MBA 04 tended the same cohort, to those who supported businesses from the have been best friends, through for a visit!” School of Business, Atsuki Kajitani, MBA 10 us over the past couple predators lying in wait in New York University, as and started a new chap- years. Things like this the Internet jungle ready Eduardo Canabarro, PhD 93 (second from right), with family Nancy Gwerde Newell, ter of their life. Luke is Michael, Matthew, and Carla an assistant professor.” Friend 34 BerkeleyHaas Summer 2015 35 Utah Ireland Colombia China Doug Clark, MBA 98 Sergio Gonzalez, MBA 09 Bogota: Carlos Lievano, Beijing: Andy Lee, BS 97 In the Back When alumni MBA 10 Washington Hong Kong: James Man, Italy Cartegena: Leland Miles, MBA 03 James Gray, MBA 97 get together, a Milan: Michele MBA 70 Shanghai: Ann Hsu, Washington D.C. Semenzato, MBA 93 MBA 98 Haas Personal View Professor Carl Shapiro lot can happen. Jenny Burns, MBA 12 Rome: Alice Vatta, MBA 04 El Salvador San Salvador: Enrique India Luna, MBA 82 Bermuda Lithuania Bangalore: Rakesh Singh, Get the most out Kornelijus Celutka, MBA 05 Carl Shapiro is the Jay Cahill, MFE 08 Guatemala MBA 95 Transamerica Professor Juan Mini, MBA 99 Bombay/Mubai: Deepak of your alumni Canada Luxembourg Sitaraman, MBA 03 of Business Strategy at Jean-Francois Leprince, Information Calgary: Russell Honduras Chennai/Madras: Balaji Berkeley-Haas and the network. Connect Kalmacoff, MBA 65 MBA 99 Carlos Armijo-Medina, Thirumalai, MBA 03 co-author, with Hal R. Edmonton: Erik Dmytruk, MBA 12 New Delhi: Rahul Still Rules BS 91 Netherlands Varian, of Information with your alumni Viktor Mattousch, Chandra, MBA 05 Rules: A Strategic Guide Montreal: Nathan Cray, Mexico The book that continues to influence MBA 07 MBA 00 Indonesia to the Network Economy volunteers all Mexico City: Christian the information age—sixteen years Toronto: Leslie Nicholson, Northern Ireland Barsakow Mancera, Matt Sinder, MBA 99 (Harvard Business MBA 01 after its publication over the world. Desmond Rea, MBA 67 MBA 13 Review Press, 1999). Vancouver: Philip Seo, Japan Shapiro served as a MBA 11 Norway Nicaragua Osaka: Takeshi Haeno, “Technology changes. Economic laws do not.” member of the Presi- Learn more at Julio Montealegre, MBA/MPH 09 Australia Katie Coughlin, MBA 97 dent’s Council of haas.berkeley.edu/chapters MBA 04 Tokyo: Koji Abe, MBA 01 Hal Varian and I put that pithy statement on the very first Melbourne: Toby Gardner, Portugal page of our book, Information Rules: A Strategic Guide to Economic Advisers MBA 10 Panama Korea during 2011–12. Two Interested in volunteering? Contact Lisbon: Bruno Carrilho, the Network Economy, back in 1999. Lest there be any [email protected] Sydney: Carol Upton, MBA 06 Armelle Masseron-Salas, Seoul: Jay Kim, MBA 95 doubt about our message, we added: years prior, he was the MBA 83 MBA 99 deputy assistant Romania Malaysia New Zealand Peru “The thesis of this book is that durable attorney general for Lucia Nedelcu, MBA 05 Kuala Lumpur: Bee-Lee Cambridge: Fiona Miller, See, BS 03 economics at the Lima: Carlos Echevarria, economic principles can guide you in today’s United States Hawaii MBA 10 Russia MBA 13 frenetic business environment.” Antitrust Division of the Alaska Kehau Kali, MBA 95 Nepal Pukekohe: Ross Moscow: Todor Monica Wiese, U.S. Department of Amy and Stan Lujan, Nitin Agrawal, MBA 12 Idaho McConnell, MBA 04 Konstantinov, MBA 04 MBA/MPH 05 How did that work out? Pretty damn well, I’d say. Sure, Justice; he also held that MBA 91s Joel Sargent, BS 92 Trinidad & Tobago Pakistan our book, written in 1997 and 1998 and published in 1999, position during 1995–96. Arizona Slovenia rode the crest of the dot.com boom. Some found it a bit Illinois Ales Zajc, MBA 98 Jovan Sankar, MBA 06 Karachi: Naveed Alam, From 1998 to 2008, Theda Nunn, BS 79 EUROPE MBA 10 stodgy, since we refused to endorse the idea that a “new Shapiro served as AJ D’Asaro, BS 13 California Roshan Mehta, Spain Uruguay Lahore: Hamza Khan, economics” was needed for the “new economy.” But the director of the Institute of Belgium Barcelona: Sebastien Joaquin Cabrera, MBA 11 MBA 11 East Bay: Kathleen MBA/MPH 08 Naard Broeckaert, MBA 01 book was very well received by business executives and Business and Economic Charles, MBA 85 Brion, MS 09, PhD 10 by those teaching in business schools. More telling, Iowa Venezuela Philippines Research at UC Berkeley. East Bay: Dave Sherman, Bulgaria Madrid: Amy Greenberg, Information Rules remained popular after the tech crash Jennifer Kakert, MBA 01 MBA 02 Jorge A. Viera, MBA 01 Joey Yujuico, MBA 71 He has been editor and MBA 85 Sofia: Veneta Ilieva, Madrid: Regina Rivera, of 2000–2001, unlike virtually all of the similar titles of co-editor of the Journal East Bay: Steven Terusaki, Massachusetts MBA 04 Singapore MBA 89 MBA 90 that era. of Economic Perspectives Dan Parker, MBA 11 Matthias Goertz, MBA 95 Why? Because the topics we covered are central to and a fellow at the Center East Bay: Stephen Wood, Cyprus Sweden AFRICA MBA 67 Michigan Nicosia: Christina competitive strategy in the information age: how to set for Advanced Study in Stockholm: Kenneth Chen, Sri Lanka Los Angeles: Natalie Matt Field, MBA 00 Antoniou, MBA 00 Egypt prices for information goods, how to create different the Behavioral Sciences, BS 03 Anosha Subasinghe, Alchadeff, BS 96 Lina El Houssamy, BS 08 BS 91 versions of information goods, how to manage copyright among other honors. Monterey: Jeff Johnsen, Minnesota Czech Republic Aleksandra Zdebski, Switzerland in the digital age, dealing with lock-in and switching Shapiro earned his PhD MBA 94 Prague: Dan Lynch, Ghana Taipei MBA 05 MBA 91 Geneva: Christine Mar Patrick Awuah, MBA 99 costs as a supplier and as a buyer, and especially this one: in Economics at MIT in North Bay: Joe Breen, Ciriani, MBA 01 Ashley Wang, MBA 12 navigating the tricky cross-current in industries where BS 82 Missouri 1981, taught at Princeton Denmark Zurich: Kamal Mirchandani, Kenya networks play a central role in creating value. University during the North Bay: Christina David Dickey, MBA 98 BS 87 (Engineering) Thailand Hollingsworth, BS 00 Mathias Gydesen, BS 13 Nairobi: Noor Shariff, Apollo Chansrichawla, We did not foresee the rise of Facebook or Uber, but 1980s, and has been on MBA 81 Orange County: Bart New York Turkey MBA 95 we were able to draw on an extensive body of research the Berkeley faculty Young, MBA 75 Chris Nuttall, MBA 02 England London: Eyup Gulsun, MBA 03 Morocco on “network effects” to guide managers in the emerging since 1990. Sacramento: Brent Neil Seth, MFE 05 Alan Lock, MBA 11 Vietnam social networking sector. We did not foresee the rise Haapanen, MBA 13 Mohamed Ali Kabbadj, Saigon: Chris Zobrist, Nevada France Ukraine MBA 97 of the iPad, but we were able to use the examples San Diego: Michael BS 02 Dan Asera, BS 69 Damien Dirringer, MBA 96 Alex Orlovych, MBA 02 of Microsoft and Intel and Adobe to illustrate how Swanston, MBA 95 Nigeria “platform” strategies can create enormous value by San Francisco: Tom New Jersey Georgia Omair Azam, MBA/MPH 12 Ryglinski, MBA 98 drawing together a network of application developers John Gutman, MS 96 Tbilisi: Giga Bedineishvili, LATIN AMERICA MIDDLE EAST Silicon Valley: Victor MBA 94 South Africa and users. We did not foresee the smartphone patent Adint, MBA 98 North Carolina Argentina Cape Town: Gideon Iran wars, but we were able to identify lurking problems Silicon Valley: Gene Chapel Hill: P.J. De Leon, Germany Granville, MBA 04 MBA 94 Marcelo Quinones, Arta Pirouz, BS 06 associated with patents that are essential to practice Tenberg, MBA 97 Berlin: Lorin May, MBA 08 industry standards. We did not foresee the rise of “big Charlotte: Ellen Tobin, MBA 97 Tunisia Israel Colorado MBA 95 Frankfurt: Thomas data,” but we were able to draw on the experience of the Dickhoff, MBA 09 Mourad Bsiri, MBA 86 Tel Aviv: Idan Geva, Gabe Cohen, MBA 13 Moorseville: Peter Laudat, Brazil content and advertising industries to identify the extra Hamburg: Dirk Freise, MBA 09 Paul Hoff, MBA 97 MBA 98 Manaus: Jaime Tanzania MBA 00 Benchimol, MBA 80 Yokneam: Ronen value created by targeted advertising. Melissa Higbie, MBA/ Florida Oregon Munich: Paulette Eckhouse, MBA 08 Plus, well, I got lucky: Hal Varian became the chief Rio de Janeiro: Sanjay MPH 09 economist at Google in 2002. From that perch, he Miami: Madeleine Moss Michelle Janke, MBA 00 Stiessberger, MBA 06 Agarwal, MBA 00 Funes, MBA 07 Kuwait was able to accelerate the adoption of many of the Sao Paulo: Daniel Naples: Mark Osterhaus, Pennsylvania Greece Lombardi, MBA 12 Rehda Behbehani, Steve Blechman, MBA 86 MBA 82 strategy ideas found in Information Rules. Now, in 2015, BCEMBA 06 Dimitris Giannis, MBA 00 Sao Paulo: Danilo ASIA Microsoft, eBay, and Amazon all have chief economists Texas Rodrigues, MBA 12 Saudi Arabia too. So: Georgia Hungary Cambodia Atlanta: Richard Austin: Neal Kohl, MBA 06 Wiam Hasanain, MBA 08 Peter Hajdu, MBA 05 Chile Siem Reap: Karen Nielsen, Desarmes, BCEMBA 03 Dallas: Jennifer King, BS 05 Pedro Kudrnac, MBA 10 MBA 80 Information still Rules. Houston: Arturo Cornejo, Iceland United Arab Emirates Augusta: Brooks Mendell, Raimundo Silva, MBA 10 MBA 00 MBA 92 Sigridur Hrolfsdottir, Dubai: Mohammed Nayal, Marcelo Vasquez, San Antonio: Josh MBA 94 MBA 04 36 BerkeleyHaas Lauman, MBA 10 MBA 02