The Berkeley-Haas Defining Principles Ripple Far and Wide

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The Berkeley-Haas Defining Principles Ripple Far and Wide THE MAGAZINE OF THE HAAS SCHOOL OF BUSINESS AT THE UNIVERSITY OF CALIFORNIA, BERKELEY University of California, Berkeley Nonprofit Organization Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720-1900 Portland, OR Permit NO. 2917 BerkeleyHaasSummer 2015 Question the Status Quo Join us for Haas Homecoming at Cal Parents & Reunion Weekend Confidence Without Attitude There’s something for everyone before the Cal Bears take on Saturday, Oct. 3 | Haas School of Business the Washington State Cougars: Mexican fiesta tailgate party Worldwide energy policy lecture with Professor Students Always Catherine Wolfram Why Culture Matters panel discussion with Dean Lyons Beyond Yourself Face painting haas.berkeley.edu/alumni/homecoming The Berkeley-Haas Defining Principles ripple far and wide 4 WOMEN OF SILICON VALLEY 6 NEED FOR PRESTIGE 5 NETWORK POWER From entrepreneurship to venture capital, Is wanting high social status a Faculty and alumni win $5M grant Haas women have major influence fundamental human motive? for energy-efficiency study Question the Status Quo Confidence Without Attitude Summer 2015 FEATURES AND DEPARTMENTS The Defining Principles Issue EXECUTIVE EDITORS Richard Kurovsky Students Always UP FRONT Ute Frey MANAGING EDITOR Beyond Yourself Amy Marcott DESIGN Cuttriss & Hambleton, Berkeley-Haas alumni Berkeley MBA Classes STAFF WRITERS enjoy 15% off open- Laura Counts, Kim Girard, enrollment programs. 2010–2015 Pamela Tom 2 Haas List Are eligible for 2 free Patrick Awuah, MBA 99, CONTRIBUTING WRITERS days of Executive named one of the world’s 50 Anne Brice, Steven Cohen, greatest leaders. Kathleen Maclay, Kate Madden Education within Yee, Kirsten Mickelwait, 4 Haas News Mike Rosen, Karen Sorensen, 5 years of graduating Alumna aims to upset Autumn Stephens Stanford in rankings of Upcoming Programs entrepreneurship. PHOTOGRAPHY 6 Power of Haas Ideas Bjorn Austraat, MBA 09; Prof. Cameron Anderson Noah Berger; Jim Block; shows that all humans want Chris Gaede; Christine Harding; high social status. Kim Heath; Karl Nielsen; Peg Skorpinski IN THE BACK ILLUSTRATORS Ken Orvidas BerkeleyHaas magazine is In the five years since their inception, our Defining Principles have guided our curriculum, sparked published by the Haas School inspiring student initiatives, attracted the attention of employers, and influenced the lives of of Business, University of alumni—proving that Berkeley-Haas culture runs deep. But that’s just the beginning ... page 8 California, Berkeley. For further information, contact: BerkeleyHaas Magazine Editor 5 Network Power Haas School of Business Google’s Jennifer Kurkoski, University of California Faculty and alumni win a $5 million grant for a forward-looking new MS 05, PhD 10 Berkeley, CA 94720-1900 energy-efficiency study. 14 Your Haas Network BerkeleyHaas Summer 2015, Alumni from Caviar, the U.N., Number 89. Product Management 8 The Ripple Effect of Culture Young Presidents’ For change of address, email New Manager Boot Camp Organization and [email protected]. September 8-10, 2015 October 5-9, 2015 It’s been five years since Berkeley-Haas launched its Defining Principles Altamont Capital Partners, and codified our long-standing culture. Here, a look at how this initiative H20 Plus, Foundation Faculty Director: Homa Bahrami Faculty Director: Sara Beckman has spread, both within the Berkeley-Haas community and beyond. Capital, and Google Ideal for: Newly promoted managers Ideal for: Product Managers, Directors, and 20 Worldwide Events HAASx talks at the annual VPs of Product Management 18 The Gift of Mobility Alumni Conference Former Levi Strauss executive Mel Bacharach, BS 48, provides disabled 22 Alumni Notes access for Haas and Cal students. 35 In Memoriam 36 Personal View Professor Carl Shapiro on how Information still Rules Learn more: www.executive.berkeley.edu Summer 2015 1 Haas List Former Open Innovation Vice Faculty MBA President Mining Al Gore Hall of Famer Fresh Ideas Brand guru David Aaker, widely First-Class Grads 3 How might a 5 considered the father of ride-sharing app like modern branding, was As if you needed proof, Haas grads Uber work in Seoul, named to the New York Alumni South Korea? That’s the are among the best on Earth. Nikita American Marketing question Gunso Kim Association’s 2015 Mitchell and Katie Benintende, sought to answer during Marketing Hall of Fame for World Renown his time as a Garwood both MBA 15, were named to the his outstanding lifetime Innovation Fellow. contributions to the field. Poets and Quants list of the World’s Launched in January by 4 Aaker, 1 the Garwood Center for Best & Brightest MBAs. Benintende a Haas Corporate Innovation at Visiting marketing was recognized for helping boost Berkeley-Haas, the pro- Dignitaries professor gram gave five fellows the percentage of women in the full- Climate for emeritus, exposure to Berkeley Research Opportunity developed time MBA program to 43 percent, the research and interaction 8 the Aaker with Bay Area startup Former Vice President highest nationwide. Mitchell served as Model, culture. MBA students Al Gore urged nearly 400 Prof. Emeritus CrowdBerkeley a brand class president and led award-winning helped Kim, the sec- Berkeley-Haas community David Aaker Crowdfunding democratizes access to investors and identity tool retary general of the members to redouble diversity and inclusion initiatives for funding, but what does that mean for finance? Enter used by hundreds of firms World e-Governments efforts to stop climate CrowdBerkeley, a new campus partnership between to build and strategically the Consortium for Organization of Cities change and bring Berkeley-Haas and the College of Engineering that manage brands. and Local Governments, innovation to the Graduate Study positions UC Berkeley as a premier hub of education and and other Garwood marketplace at a spring in Management. research on all topics related to crowdfunding. Fellows with their Dean’s Speaker Series Engineers at the Fung Institute for Engineering research. The fellows’ event. “We are seeing the Robert Ford, Leadership are aggregating databases from global findings—compiled in greatest business EMBA 15, made crowdfunding platforms. Berkeley-Haas researchers in a case study, video, or opportunity in the history 1 finance and social enterprise will use the data to study 6 the list of the how crowdfunding is influencing traditional financial research paper—will be of the world with the Rankings models and paving the way for new ventures. used in the classroom decarbonization of the Haas at the Top 30 Best Executive by Professor Henry economy,” he said. Learn Crowdfunding models, both current and evolving, The Evening & Weekend Chesbrough, PhD 97, more and view the talk: MBAs. also appear in the MBA curriculum. For example, Adair MBA Program ranked #1 Garwood Center director. haas.org/DSS-AlGore. Morse, Haas assistant professor and one of the leaders Since its founding in 2002 by Patrick Awuah, MBA 99, Ghana’s Ashesi University has expanded to a among part-time programs Katie Benintende and 100-acre hillside campus and graduated hundreds of students. Nikita Mitchell, both MBA 15 of CrowdBerkeley, teaches students how to raise equity in the U.S. for the third year without traditional investors and to understand the in a row in the annual U.S. implications of new currencies such as Bitcoin. Joining Pope Francis, Bill and Melinda News & World Report list. New Building Gates, and Mark Zuckerberg, Berkeley- The Full-time Berkeley Watch It Rise MBA Program Faculty Haas’ own Patrick Awuah, MBA 99, made ranked #7 for the Track the progress of the new eighth year. The High Praise Fortune’s list of the world’s 50 greatest North Academic Building via our 2 Berkeley MBA “Teaching doesn’t feel webcam: haas.org/NorthAcademicBuilding. leaders in 2015. Awuah founded Ghana- for Executives like a job,” says Hit the play button for a time-lapse movie. based Ashesi University, which has become a remained at 9 Assistant Professor #9 in EMBA Panos Patatoukas of the Haas model for quality higher education in Africa. specialty Accounting Group. “It is my passion Students there cultivate critical thinking rankings. and hobby.” Patatoukas, who teaches a Financial Information Panos Patatoukas skills, a concern for others, and the courage Analysis & Valuation course to to transform the African continent. evening and weekend MBA students, earned a spot on the Poets & Quants Awuah also received one of UC Berkeley’s World’s Best 40 Under 40 Business most prestigious honors in the spring: the School Professors list for his research insights and teaching 2015 Elise and Walter A. Haas International accomplishments. He also made Award. The accolade and its $15,000 prize the corresponding Top-10 B-Professors list of Fortune recognize an alum for distinguished service magazine. to his or her country. 2 BerkeleyHaas Summer 2015 3 Up Front Up Front Haas News BY THE NUMBERS CONNECTIONS Profile: EMBA Big Data Deal Valley Women Class of 2016 Haas and Accenture create curriculum Three alumnae honored for Silicon Valley work Berkeley MBA for Berkeley-Haas Lecturer Greg La Blanc believes that Network Power Executives big data might be the most significant change to hit the Anita Gardyne, BA 86 (Economics), MBA 88, is on a roll. Faculty and alumni win $5M energy-efficiency grant business world since the Industrial Revolution. “The In May, Oneva, the company she co-founded with her only way for MBAs to really learn how to handle big data husband, won best startup of Silicon Valley at the 2015 When Boaz Ur, MBA 09, began working on business development for Lightapp is to actually work with it and to interact with engineers Startup Conference in Redwood City. Oneva is a Technologies, an Israeli startup focused on energy efficiency for industrial facilities, 69 and data scientists,” he says. concierge care service delivering trained, certified he reached out to his former professor, Catherine Wolfram, about a possible Class size To that end, Haas has collaborated with Accenture caregivers and service providers—all of whom have collaboration.
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