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Mass Communications Jack PATRICK Shaheen Explores CLARK ‘Reel Bad Goes Arabs’ Offbeat

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Mass Communications Jack PATRICK Shaheen Explores CLARK ‘Reel Bad Goes Arabs’ Offbeat Spring 2007 MaOsMs MUNICATOR CThe Alumni Magazine of the SIUE Department of Mass Communications Jack PATRICK Shaheen explores CLARK ‘reel bad goes Arabs’ offbeat M C Global Village returns to air M C The many faces of Riley M C New SIUE alumni director from Mass Comm MaOssMMUNICATOR C Spring 2007 OFFBEAT & At Home Mass Comm alum Patrick Clark is on the road looking for Offbeat America pages 8-9 The president reflects Global Village returns from sabbatical Emig-Hill answers questions about her career Student-produced program reaches Metro area page 4 page 10 The many faces of Riley Maynard ‘Reel Bad Arabs’ real eye-opener Dr. Maynard makes a second career in costume Emeritus professor Shaheen debunks Arab stereotypes page 6 page 11 Jankowski new SIUE alumni director New Alestle adviser brings new vision Former Channel 5 newsman takes on top position Online delivery is the future of news media page 7 page 12 Alum’s video invention aids law firm Staff Ramey Elliot finds way to simplify field editing Aaron Sudholt Lance Speere Lauren Kramer Dr. Kimberly Voss page 13 Editor Nicholas Johnson Copy Editor Jessica Miller Faculty News & Notes Megan Gattung Katherine Jung Andy Rathnow page 13 Advertising Janelle Dobson Steve Berry Matthew Bruce Photos Megan McClure Sara Braddock Design Concept Stephanie Walker Contributors Mass Communicator is the annual publication for the alumni of the SIUE Mass Communications Department. The publication is created by the faculty and students of the department. Students in Dr. Voss’ MC324 Public Affairs Reporting class wrote the stories. Students in Prof. Speere’s MC323 Publication Design course worked on design concepts for this issue. Photographers for The Alestle took the photos. MCOaMssMUNICATOR 3 President , from Page 4 EMIG-HILL So writing for employees and other business audiences. I really : Well, I was glad I had been asked to join so I could contribute something back to the mass comm department, because I felt fortunate that I got into that area and I really liked it. So I guess really felt like it gave me good rooting and basis for me to build my the message there is keep your options open. Don’t just focus in one career. The president direction. Serving as the president was just another way to give a little bit more back to the department. Although they told me that I didn’t WALKER : What were you hired to do at Anheuser-Busch origi - have to do all that much. I just have to get to all the meetings. And nally? then they said I would have to write something once a year. EMIG-HILL : They brought me here to start a new magazine for reflects beer wholesalers called “Team Talk.” It was a magazine to help BRUCE : What do you plan to do in your retirement? wholesalers sale more beer, so to put in ideas about how to be more EMIG-HILL creative in selling beer. So it was really a fun project. I started from : Just some of the things we want to spend more time doing like traveling. And I want to get more involved with some Emig-Hill opens up in a Q&A scratch. charitable things. We have a foundation that my son started in honor Camille F. Emig-Hill Now there I really got to go to a lot of different places – differ - of my late husband Bob and I want to do more work with that. I about her life during and after SIUE ent wholesalers around the country. I did that for I guess two or took up piano lessons when I was 51 and dropped them and I’d like three years. Story By to pick that up again. I’m my piano teacher’s oldest student, but I the journalism program, I worked on the to different (positions). And then I did employee communications – a newspaper for Matthew Bruce want to get back into that. Alestle and kind of did everything there, I was the business manager, I was the employees. And then I did the annual report, the financial commu - Stefanie Walker Just kind of golf and bike and we go to the Lake of the Ozark which also was really good experience. And managing editor, I was the associate editor. I nications side. And then I moved into human resources. a lot. I want to go there more and just do a lot of traveling. I like also, I worked one summer at the Wood was the editor for a quarter and then I think But then I got the communications group back and through the Major League Baseball. We have season tickets for the Cardinals. River Journal. I was the advertising manager. I met my years did things like employee communications meetings, which We want to around go around and visit all the Major League So by the time I was graduating, I had husband. He was a sports editor – Bob were like these big slide shows and presentations for employees in amille F. Emig-Hill is the president Baseball stadiums in the country. Just stuff like that. Just fun things. a pretty good portfolio to show people of Emig. So it just all kind of worked out for the brewery. And I traveled with executives to those. So I had a lot of the SIUE Mass Communications things I had written and edited as far as my me. One of the interesting things was we of great experiences doing all that. Alumni Association. She graduated internship, the Alestle and working at the were I guess twice a week. During the stu - Cfrom SIUE in 1972 and was hired by Wood River Journal. I think the program dent unrest in 1970 after Kent State M WALKER : Why did you become president of the Mass Ralston Purina that same year. In 1976, she gave you the basic skill tools, but also the (University), the editor decided we were C Communication Alumni Association? was hired by Anheuser-Busch. During her focus on actually writing as much as I could going to become a daily newspaper. So we early years at Ralston, she realized she need - because that’s how you get better. published four times a week. ed more of a business background and There was no planning, no money. We began working on a master’s degree in busi - BRUCE : What was SIUE like back when just did it. That went on for a couple of CONGRATULATIONS ness. She finished her MBA in 1977 after you went here? years. That was pretty interesting. 2007 Department of Mass Communications making the move to Anheuser-Busch. EMIG-HILL : It was really about the same The East St. Louis native just retired at size it is now because it hit a high point in WALKER : What was your first job after Award Recipients the end of 2006 as director of human the early ‘70s. There were like 12,000 stu - graduation? resources of shared services for the brewery Robert L. Emig Mass Communications Scholarship dents. In looking at the campus, it looks EMIG-HILL : I worked at Ralston Purina Tristan Denyer giant. pretty much the same other than there’s in the public relations department. One of In the days prior to her retirement, she more buildings now. the things that I think back on that was Bob Hardy Broadcast Journalism Scholarship Holly Meyer (2 yr); Zach Groves (1 yr.) talked with seniors Matthew Bruce and The big thing was the parking lots way important, when I was there and I was in Stefanie Walker about her time at SIUE and out in no man’s land that you had to walk in the journalism (department) we were told John Rider Graduate Achievement Award her experiences after graduation. from. Other than growing and adding ‘OK, you’ve got to prepare yourself to work Hannah Reinhart things, it looks pretty much the same. for a newspaper. You can’t expect to be writ - BRUCE Elmer C. Broz Award for Achievement in Journalism : Where did you grow up? ing magazine articles and do the glamorous Kathy Ferrero EMIG-HILL : I grew up in East St. Louis. BRUCE : What was the Alestle like back thing. You’ve got to work your way up to And then I lived in Granite City near Glen Kamil C. Winter Achievement then? that.’ Jamie Kennedy Carbon and then Collinsville and now EMIG-HILL : When I started, it wasn’t Well, then I happened to run across an Edwardsville. part of the journalism school. ... I guess it ad hanging up in the Mass Communications Judy Landers Creativity in Strategic Media Award – Jane Gallagher & Eric Seiffert was after Christmas my first year there and I department. It was a blind ad for a maga - WALKER : What did you get out of the kind of got tired of just hanging around and zine editor. And it was a business communi - Press Club of St. Louis Award Mass Communication program? playing cards. cations association. I really didn’t know what Matthew Schroyer EMIG-HILL *OHQQ3RVKDUG3UHVLGHQW : I felt I got a good education So a friend of ours was a photographer it was and I applied for it. Belleville News-Democrat Award as far as the tools of how to write, layout and he said, ‘Oh they’ll hire anybody as a It was this job at Ralston doing a maga - Catherine Klene and photography. But I think one of the stringer so why don’t you see if you can get zine for employees. And this was really at important things about the program was that time – in the early ‘70s – this business St.
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