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National TV Toolbox Release 8.0 Document: National TV Toolbox Document Version: 8.0 Revised: 01/08/2020

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National TV Toolbox Release 8.0 Document: National TV Toolbox Document Version: 8.0 Revised: 01/08/2020 National TV Toolbox Release 8.0 Document: National TV Toolbox Document Version: 8.0 Revised: 01/08/2020 Trademark Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C., MarketBreaks, Nielsen National TV View (NNTV), Ad Intel, NPOWER, NSI, NSS, and PowerPlay are trademarks or registered trademarks of The Nielsen Company (US), LLC. Microsoft, Excel, Internet Explorer, and Windows are trademarks or registered trademarks of Microsoft Corporation in the United States and other countries. Other company names and/or product/service names are trademarks or registered trademarks of their respective companies. This documentation contains proprietary information of The Nielsen Company (US) LLC. Publication, disclosure, copying, or distribution of this document or any of its contents is prohibited. Disclaimer Some of the data in this document is for illustrative purposes only and may not contain or reflect the actual data and/or information provided by Nielsen to its clients. Copyright Copyright © 2005 - 2020 The Nielsen Company (US) LLC. All Rights Reserved. Contents Important Updates ..............................................................................................................7 Chapter 1: About National TV Toolbox ....................................11 Welcome ................................................................................................................12 System Requirements ........................................................................................... 13 Chapter 2: The National TV Toolbox Workspace .................... 15 The National TV Toolbox Home Page ...................................................................16 About Report Types ...............................................................................................18 NPOWER ....................................................................................................18 MarketBreaks ..............................................................................................32 SSG ............................................................................................................ 36 Chapter 3: National TV Toolbox Data ......................................37 Market Break Descriptions .................................................................................... 39 Demographic Descriptions .................................................................................. 105 About Universe Estimates ................................................................................... 129 Additional Subscriptions ...................................................................................... 130 Additional Demographic Subscriptions .....................................................130 Additional Market Breaks Subscriptions ................................................... 131 About Digital in TV Ratings Measurement ...........................................................132 About Broadcast Total Day ..................................................................................134 About Rolling Time-Shifted Viewing .................................................................... 135 About Beyond 7 Day Television Viewing .............................................................136 Beyond 7 Frequently Asked Questions .................................................... 137 Chapter 4: About Reports ......................................................139 How to Read Your Reports ..................................................................................140 About the Report Builder ..................................................................................... 141 Creating a Report ................................................................................................ 142 Job Preferences Page .........................................................................................143 Editing an Existing Report ................................................................................... 145 Sharing a Report ................................................................................................. 146 Unsharing a Report ............................................................................................. 147 Checking Report Status .......................................................................................148 Viewing a Completed Report ...............................................................................150 Modifying Recurring Reports ...............................................................................151 Deleting a Report .................................................................................................152 About Boolean Logic ........................................................................................... 153 Using Boolean Operators .................................................................................... 155 Chapter 5: Saved Lists and Combos .....................................157 About Saved Lists and Combos .......................................................................... 158 Creating a Saved List .......................................................................................... 160 Working with Saved Lists .................................................................................... 161 Creating a Combo with Combine .........................................................................162 National TV Toolbox Contents • iii About Cross and Cross Selected Commands .....................................................163 Creating a Combo with the Cross Command ......................................................164 Creating a Combo with the Cross Selected Command .......................................165 Chapter 6: Report Builder Selection Tabs ............................. 167 About the Selection Tabs .................................................................................... 169 Selecting a Sample ..............................................................................................174 Selecting Builder Jobs .........................................................................................177 Selecting Filters ...................................................................................................179 Selecting Playback Period and Media Source .................................................... 184 Selecting a Measurement Interval .......................................................................190 Selecting Unification ............................................................................................193 Selecting a Unified Sample ................................................................................. 195 Selecting Websites ..............................................................................................197 Selecting Schedule Options ................................................................................ 202 Selecting Advertisements ....................................................................................204 Selecting Programs ............................................................................................. 209 Selecting Segmentation Options ......................................................................... 214 Selecting Schedules ............................................................................................216 Selecting Schedule Pairs .....................................................................................218 Selecting Statistics .............................................................................................. 227 Selecting a Feed Pattern .....................................................................................229 Selecting Frequency Distribution .........................................................................231 Selecting Report Segment ...................................................................................238 Selecting Program Details ...................................................................................243 Selecting an Internet Source ............................................................................... 245 Selecting Dayparts .............................................................................................. 247 Selecting a Viewing Source .................................................................................249 Selecting Demographics ......................................................................................253 Selecting Co-View Pairs ......................................................................................256 Selecting Market Breaks ......................................................................................259 Selecting Custom Coverage Areas ..................................................................... 261 Selecting Rankings ..............................................................................................263 Chapter 7: Reach & Frequency Schedules and Reports .......265 About R&F Reports ............................................................................................. 266 About R&F Duplication Reports ...........................................................................267 Creating Reach & Frequency Reports .................................................................268 About Unification ................................................................................................
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