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Audience Satisfaction Survey with the Performance of Iranian Newspapers and Hamshahri Special Issue INTERNATIONAL JOURNAL OF HUMANITIES AND January 2016 CULTURAL STUDIES ISSN 2356-5926 Audience satisfaction survey with the performance of Iranian newspapers and hamshahri Firooz Dindar Farkoush Faculty member and assistant professor at Tehran's Azad University East, Iran Mohammad Sharif Malek Zadeh Faculty Member University of justice, Iran Abstract This study aimed to Audience satisfaction survey with the performance of Iranian newspapers and hamshahri done. In this study, the survey method And the survey has been used. The target population included all Iranian newspapers and hamshahri readers who are already active in the range Tehran In other words, the paper studied the. In other words, if Credits of citizens and non-official Iran newspaper reported over the last 470 thousand copies each consider We can approximate population size in Tehran to equally consider. So based on the standard table Morgan (1970) 384 people were selected as sample. To access the sample multistage cluster sampling method was used. The questionnaire was designed. Cronbach's alpha was 84/0. To test the hypothesis research normality of the data from one sample T-test was used. In conclusion, the results show that Iranian newspapers newspapers and hamshahri audience with the performance of critical and revealing, health news and information, comprehensive, source credibility and authors, spread news, the censorship, the reliability of the happy medi um. Keywords: Iran Press News, readers' satisfaction. http://www.ijhcs.com/index.php/ijhcs/index Page 2056 Special Issue INTERNATIONAL JOURNAL OF HUMANITIES AND January 2016 CULTURAL STUDIES ISSN 2356-5926 Introduction In today's world, the mass media and new information and exchange of ideas with the transfer of information and public opinion in the way of the progress of culture and civilization has claimed a big role, so that many scientists, the current era of human life "age of communication" name have .Any attempt to understand the mode of operation of mass media in our lives, we must begin with recognition of the fact that the mass media are an integral part of society and our individual lives. (Lord, 1350, p. 20) In the present developed societies, human beings always try to stream all their affairs and social issues in order to directly or indirectly own special role to play in group life. For this reason, social awareness is one of the most important characteristics of modern times And this awareness that makes people interested in individual and social life and he drew her attention to the freedoms and responsibilities. Due to the increasing influence of the media, especially the press on the audience, studying the audience's taste for attracting more of them is necessary There explicit or implicit continuous desire to make active use of the media more than it Passively monitoring, is positively good to be seen; It is also commonly assumed that a wider audience will be greater this activity, the amount of the Belief , influence and media deception will be stronger And Restorations than. It is also considered as a positive point, however, advertisers and advertisers may have different opinions. Basically, open communication, it will send additional feedback to the active audience, so it will be more reciprocal relationship between senders and recipients. (Pur Kareem, 1381, p. 25) As in the above mentioned role of the audience is very important in the development of the activity of the newspaper,The media according to customer preferences and using it in line with its competitors newspaper can to fight and get out of the long head race; In this study, we are trying to evaluate satisfaction the audience of Iranian newspapers and hamshahri performance pay. The necessity and importance of research -Provide an appropriate model for reform mentality and newspaper production process - Newspapers in the form of news releases, reports, interviews, articles, notes and entertainment values and norms dictate to the community; Therefore, it is necessary to gauge to what extent developing the material is prepared based on the prevailing values of society; Goals: The overall goal: to evaluate satisfaction with the performance of Iranian newspapers and Citizen's audience. Detailed objectives: http://www.ijhcs.com/index.php/ijhcs/index Page 2057 Special Issue INTERNATIONAL JOURNAL OF HUMANITIES AND January 2016 CULTURAL STUDIES ISSN 2356-5926 1. Study Audience satisfaction with the performance of Iranian newspapers and Hamshahri Regarding Approach Critical and revealing 2. Study Audience satisfaction with the performance of Iranian newspapers and Hamshahri Regarding Health Information and News 3. Study Audience satisfaction with the performance of Iranian newspapers and Hamshahri Regarding Comprehensive 4. Study Audience satisfaction with the performance of Iranian newspapers and Hamshahri Regarding Credibility of the source and authors 5. Study Audience satisfaction with the performance of Iranian newspapers and Hamshahri Regarding Speed news release 6. Study Audience satisfaction with the performance of Iranian newspapers and Hamshahri Regarding Comprehensive Credit the amount of censorship 7. Study Audience satisfaction with the performance of Iranian newspapers and Hamshahri Regarding trustworthy Hypothesis Hypothesis 1: Audience OF the performance of Iranian newspapers and Hamshahri Regarding Approach Critical and revealing satisfied. Hypothesis 2: Audience OF the performance of Iranian newspapers and Hamshahri Regarding Health Information and News satisfied. ypothesis 3: Audience OF the performance of Iranian newspapers and Hamshahri Regarding Comprehensive S satisfied. Hypothesis 4: Audience OF the performance of Iranian newspapers and Hamshahri Regarding Credibility of the source and authors satisfied. Hypothesis 5: Audience OF the performance of Iranian newspapers and Hamshahri Regarding Speed news release satisfied. Hypothesis 6: Audience OF the performance of Iranian newspapers and Hamshahri Regarding Credit the amount of censorship satisfied. Hypothesis 7 : Audience OF the performance of Iranian newspapers and Hamshahri Regarding trustworthy satisfied. Background research: 1. "transfer values by Iranian television program" MA thesis rare as Arabs from Shahid Beheshti University. These findings, the process of delivering value to by various television programs in the form of news, drama and fiction films and done. Values delicately by the words, tools, objects, music, etc. between different parts of the program, according to the audience and the community in http://www.ijhcs.com/index.php/ijhcs/index Page 2058 Special Issue INTERNATIONAL JOURNAL OF HUMANITIES AND January 2016 CULTURAL STUDIES ISSN 2356-5926 various ways, including: projection, identification, imitation, modeling, etc. values are transferred to the inner self. (Arabs, 1372: 95) 2. "investigate the effects movies on community values (according to students' opinions Visitors") as an MA thesis: Gholamreza Forouhesh Tehrani of the Shahid Beheshti University (Faculty of Literature and Humanities) is. The issue examined in this study, the effect of movies on society. This means that a film is transferred to the community what kind of values And the transfer value in what ways and to what extent impact on the audience is. In this study, factors that affect the transmission of values by a film into three general categories: source of the message, variables related to the message and the audience is divided. About a starring role in the transmission source of the message to be worthy of attention and prominence actor from his role in the events of the film and the amount of information that is available to the audience knows. The variables related to the message, type the message and how to communicate (directly or indirectly) to and about the relationship between the audience, the characteristics of age, sex and attention. (Forouhesh Tehrani, 1373: 76) The theoretical framework of research: Use and satisfaction Theory Approach and satisfaction of Elihu Katz first article (1959) was described. He noted that more research communication until then focused on investigating the effects of persuasion campaigns has been on the audience. Katz said the aim of this study was to answer the media with what they are doing? Most of these studies have shown that the mass media have little effect on persuading individuals. So the researchers turned to variables such as the group that has had a greater effect. Katz opinion is that mass communications can turn to the question of what are the media? Save himself .Katz noted that the study is an example of Riley (1959) showed that children who are well integrated in peer groups, Adventure stories in the media for their group games, However, children who are well integrated in the group have the same connections are used to fantasize. This example illustrates an important aspect of the approach and satisfaction. This means that different people can have similar mass communication messages for different targets, use. (Trustee race, 1371, p. 72) Ravandi theory: Based on theories RAVANDI tendency to use the mass media of various factors. These factors include psychological factors, economic, social, political and religious, Based on theories RAVANDI All of these factors contribute to the tendency of the media and some of the effects are direct or indirect effect. In psychology and personal characteristics such as age, sex, race, marital status, welfare and care And in the social sector classification
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