Association for Consumer Research
ASSOCIATION FOR CONSUMER RESEARCH Labovitz School of Business & Economics, University of Minnesota Duluth, 11 E. Superior Street, Suite 210, Duluth, MN 55802 Haptic Experiences: a Touching Story of Impression Formation and Decision-Making Joshua Ackerman, MIT, USA Christopher Nocera, Harvard University, USA John Bargh, Yale University, USA Touch exerts powerful and dimension-specific influences on our judgments, even though we are often unaware of these influences. We show that incidental tactile experiences with weight (heaviness), texture (roughness) and malleability (hardness) shape our interpersonal impressions and the decisions we make in consumption domains. [to cite]: Joshua Ackerman, Christopher Nocera, and John Bargh (2011) ,"Haptic Experiences: a Touching Story of Impression Formation and Decision-Making ", in NA - Advances in Consumer Research Volume 38, eds. Darren W. Dahl, Gita V. Johar, and Stijn M.J. van Osselaer, Duluth, MN : Association for Consumer Research. [url]: http://www.acrwebsite.org/volumes/15996/volumes/v38/NA-38 [copyright notice]: This work is copyrighted by The Association for Consumer Research. For permission to copy or use this work in whole or in part, please contact the Copyright Clearance Center at http://www.copyright.com/. SPECIAL SESSION The ‘Nature’ Of Life: How the Physical World Colors Impressions, Informs Decisions, and Shapes Who We Are Joshua M. Ackerman, MIT Sloan School of Management), USA Lawrence E. Williams, University of Colorado at Boulder, USA EXTENDED ABstract was compensatory behavior for perceptions of low coordination and not due to more cooperative inclinations. “Haptic Experiences: A Touching Story of Impression Malleability: The experience of malleability, or hardness, is Formation and Decision-Making” metaphorically associated with concepts of stability, rigidity and Joshua Ackerman, MIT Sloan School of Management, USA strictness (e.g., “hard-hearted”).
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