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We Are Battling for Students' Attention and Losing

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We Are Battling for Students' Attention and Losing 9/29/2020 Engaging Students with Innovative Views of Content Through Your Glasses DR. DAN KEAST, LOIS AND LOUIS ROCHESTER PROFESSOR & CHAIR OF MUSIC UNIVERSITY OF TEXAS PERMIAN BASIN (ODESSA, TX) We are battling for students’ attention and losing. 1 9/29/2020 It’s a losing battle –we are competing with professional advertisers and highly addictive feelings enhanced by machine learning. SOCIAL MEDIA APPS THAT PROMOTE EVERY RECORDED ALBUM IN HISTORY, THE LURE OF GAMING THE CONCEPT OF MORE LIKES = EVERY TV SHOW AND MOVIE, AND ENVIRONMENTS TO DRAW PLAYERS MORE POPULAR MOST BOOKS ARE NOW AVAILABLE BACK TO THE PLATFORM ON THE PHONE Oh yeah…and your course is there, too. Though it’s on the 3rd screen and buried in a folder… 2 9/29/2020 We have to change our teaching to meet the students. Our teachers met our needs as students. They adapted to the time and technology present to them. We should as well. What is present for technology in our students’ lives? Mobile devices: phones, tablets, and a possibly a few laptops. Build an app! Or search for an existing one to use! I built one to walk students step‐by‐step through the process of writing and performing a Blues Song. It helps to eliminate wrong chords, choose the right vocal range, and uploads to Canvas securely. The students read in my lecture about the 12‐bar blues "formula" and how the lyrics used by the blues artists were also a formula of AAB. Using the two formulas, they get the opportunity to be a blues artist. Our guitar majors recorded the guitar chords when we created the app. A few voice majors volunteered to be the voice range models in the app singing "My Country 'Tis of Thee". This also verifies the identity of the student at a 2nd point in the course because I can see the student in the video and check it against their student ID submitted on the syllabus quiz. 3 9/29/2020 Flip the tables on students. Give them the tools to be the creative ones! Allow them to choose a technology to craft their project. Build rubrics that are less definitive of the form of the final project and more of what it contains. Let the students problem solve and create the format on their own. 4 9/29/2020 A small group project –Casey Kasem Broadcast Script over the Cool Jazz Style *From 1970 to 2009, a disc jockey, named Casey Kasem, had a syndicated broadcast counting down America's 40 most requested "songs in the land". I remember listening intently to the broadcast every Sunday when I was growing up. He had humorous quips and stories about the artists or songs that "connected" with kids. Here's a sample of how he introduced a piece each week it was in the top 40: Week Three ‐ 6/11/88 ...developed a sophisticated reputation over the years‐‐a band with a brain. Critics call their music neo‐ psychedelic rock. How do they write such sophisticated, multi‐layered, thought‐provoking stuff? Well, one of the group's guitarists, Peter Koppes [Casey pronounces it "copes"] says, "Simple. All four of us will be playing completely different music, and we'll stumble upon something we really like. So we'll stop and we'll record it." End of quote. Huh, works for them! Here's their first top 40 hit, "Under the Milky Way," The Church [...plays song...] [Casey quotes the chorus] The Church, from Sydney, Australia, with their first top 40 hit here in the U.S. Third week in the countdown and it moves up four notches to #27. *I'm a bit nostalgic and want that type of radio show back! Your small group has been contracted by Keast Communications to deliver a one‐time only similar broadcast. However, you need to be more comprehensive than just a week, but over an entire style of music ‐ the Cool jazz style. Your broadcast is limited, though, and can only highlight 20 songs of the Cool jazz style. Your transcript should be similarly crafted and show some research about the song or artist as Kasem did for 39 years. I will award one point for the song title and a second for the artist name. Total points possible are 40 for this group project. Small group project –Talent Scout and introduce new band in Rolling Stone interview Talent Scout Objective: listen to the six bands assembled at your recording studio, evaluate the bands' use of the Mainstream style characteristics, decide which band to offer a recording contract, think of a clever name for the band, and compose a mock interview of the artist for Rolling Stone magazine. The concept behind this project is to choose an artist and write a mock interview for Rolling Stone. Below are linked two interviews from an issue of Rolling Stone so that you can get an idea of what a printed interview looks like. Akon: http://www.rollingstone.com/music/features/akon‐20070419 Iggy Pop: http://www.rollingstone.com/music/news/the‐rolling‐stone‐interview‐iggy‐pop‐20070419 Develop some questions for your artist to answer concerning their style, training, what instrument they play, why he/she became a musician, influences on them in the field, and so on. As a group, you might have a couple of you write questions and the rest respond to those questions. Organize the questions in a logical order. 5 9/29/2020 Rubric criterion for the Talent Scout Viewable document in the discussion forum Artist feedback to the losers Artist/Band winner is named Interview questions cover the style of artist/band List of instruments heard on the album Interview includes at least 16 questions with responses Interview questions inquire about the history of the artist/band Artist training or music education is attainable by reading interview Why did she/he/they become a musician? Early musical influences? Name of the album to be released? When will the album drop (be released)? How many tracks are on the album? How did the artist/band come up with the name for the band (or the album)? Small group project –Concert Review for the New York Times The New York Times is short staff lately and has called your group of professional concert reviewers asking for a review of a concert. Below is a list of concerts going on this week in New York City. As a group of reviewers, decide which concert you are going to review, “attend” the concert by listening to the recording, and then write the review. Concert #1 – Bang on a Can #1 Concert #2 – Bang on a Can #2 Concert #3 – Bang on a Can #3 Concert #4 – Bang on a Can #4 Concert #5 – St. Olaf Choir Concert #6 – Philadelphia Philharmonic plays Fantasia Concert #7 – Australian Wind Ensemble “In Concert” Concert #8 – The Boston Pops under Arthur Fiedler 6 9/29/2020 World Music Tour You have won a contract with Keast Music Tours, Ltd.!!! Congratulations! Now, on to the contract that you signed I have taken the liberty of bullet‐pointing the highlights for you… You will lead tours for Keast Music Tours, Ltd. to a continent of your choice where the participants of the tour will view at least 5 different musical styles. The tour must include travel by boat, air, on an animal, hiking, train, and one other method. Your tour can only last 5 days and should end in a different city than it began. The participants need to view cultural interests, of course they need to hear music, and allow time for shopping in local markets or something of interest to tourists (imagine a cruise ship when it docks for 8 hours for shore‐leaves). You must supply a travel itinerary of the trip to Keast Music Tours, Ltd. In addition to your itinerary, please provide a list of items to bring (warm clothes, passport, currencies, etc.). 7 9/29/2020 Second Life –a virtual land where historical reality can live again! An opulent swing dancing ballroom of mid‐late 1930s. The smaller bebop club popular in the late 1940s and early 1950s. What are some other ideas, software, apps, and technology out there? 8 9/29/2020 Questions? Dr. Dan Keast Lois & Louis Rochester Professor of Music UT Permian Basin (Odessa, TX) [email protected] @KEAST_D ON TWITTER WWW.DANKEAST.COM 9.
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