Sponsorship ON WISCONSIN PUBLIC RADIO

Good for your community and your bottom line.

wpr.org WISCONSIN PUBLIC RADIO At A Glance WPR is one of the oldest and largest public radio organizations in the country.

NETWORKS Ideas Network - WPR established the Ideas Network more than 20 years ago, pioneering community engagement through regional, statewide and national call-in shows that focus on everything from current events to science, technology and pop culture.

NPR News & Classical Music Network - WPR’s trusted and informative news programs include: NPR’s Morning Edition, All Things Considered and Marketplace, plus state and local news breaks every weekday. Classical music soothes the soul during daytime, evening and overnight hours.

HD2 Classical Network - Classical music 24/7 on HD Radio or online. Supporting WPR is WPR.ORG, TTBOOK.ORG - Some of the most used websites in public one of the easiest “ broadcasting, WPR-operated sites receive almost one million** page marketing decisions views per month with more than 221,000** average unique users per we make each year. month. Live and archive streams (which have pre-roll audio) are accessed more than one million** times each month. More than Our company 88,500** listeners have downloaded the WPR Mobile App. shares similar values of strengthening PIONEERS communities and WPR’s long history of innovation began in 1914 and endures today. From the first providing valuable documented transmission of human speech to online streaming, WPR has resources to our continued to develop new programming and technologies. clients which is exactly what WPR LOCAL PRESENCE does for its listeners. Regional offices with locally hosted programs, studios, reporters, marketing and business sponsorship staff build connections and strengthen communities in They make it easy Milwaukee, Madison, Green Bay, Wausau, La Crosse, Eau Claire and Superior. for us to meet our potential clients COVERAGE where they are… WPR broadcasts three networks across most of Wisconsin. 34 radio stations through the WPR transmit 56 analog and digital channels that reach more than 492,700* listeners airwaves and out in every week. The website streams all three networks live, reaching about the community. 30,000** people each week.

NATIONAL PRESENCE – Sara and Carlos Alvarado, WPR syndicates two weekly programs nationwide: To the Best of Our Alvarado Real Estate Group ” Knowledge is carried on 220 stations with 379, 700 weekly listeners as well as 20,000 podcast subscribers. Zorba Paster On Your Health is carried on 69 stations with 119,000 listeners every week..

*ARBITRON SPRING 2016 **WPR.ORG & TTBOOK.ORG DATA 2016 wpr.org Reach a statewide audience with WPR

News & Classical Network The Ideas Network WPR and NPR journalists offer local, national and Be informed and inspired by conversation and global news with classical music during the day entertainment from Wisconsin and the nation. and overnight.

90.9 104.7 WUWS 88.5 Bayfield WHWA Bayfield WSSU Superior 91.3 Ashland Washburn KUWS Superior Douglas Douglas

Ashland Iron Ashland 89.9 Iron WHSA Brule Vilas 90.3 Vilas Sawyer Florence SawyerWHBM Park Falls Florence Burnett Washburn Burnett Washburn 89.9 WHSF Oneida OneidaRhinelander/ Polk Price Polk Price Forest Eagle River Forest Rusk Rusk Barron Barron Langlade Langlade Lincoln Marinette 89.7 Lincoln Marinette 91.9 Chippewa Taylor Chippewa Taylor St. Croix WHND St. Croix WHDI Sister Bay 88.3 Sister Bay Marathon WHWC Marathon 90.7 Menominee Oconto 101.3 91.9 Menominee Oconto WVSS 89.7 88.7 Menomonie/ WHRM-3 WLBL-FM Menomonie WUEC Eau Claire Dunn Shawano Door WRFW Dunn Wausau Shawano Door Eau Claire Clark 90.9 Clark Pierce River FallsPierce Pepin Eau Claire WHRM Wausau Pepin Eau Claire Brown 100.9 WLBL Portage Kewaunee 99.1Portage WLBL Brown Kewaunee Marshfield Stevens Point 88.1 Wood Waupaca Wood Waupaca WHID Green Bay Bualo Outagamie 89.3 Bualo AM 930 Outagamie Jackson WPNE Green Bay Jackson WLBL Auburndale/ Trempealeau Trempealeau Stevens Point 90.3 Adams Adams Waushara Winnebago Manitowoc Waushara WinnebagoWRST Manitowoc Calumet Calumet La Crosse La Crosse Oshkosh 88.9 Monroe Monroe Sheboygan Sheboygan Marquette 90.3 Marquette WLSU Green Green Juneau Fond du Lac Juneau Fond du Lac La Crosse Lake WHLA La Crosse Lake 91.7 89.1 WSHS Sheboygan Vernon Vernon WHAA Adams Columbia Columbia Sauk Dodge Sauk Dodge Richland Richland Washington Washington Ozaukee AM 970 Ozaukee Crawford 88.7 Dane Crawford WHA MadisonDane WERN Madison 90.7 Jeerson Jeerson Iowa Iowa 90.9 WHAD Grant 91.3Grant 107.9 Waukesha Milwaukee WHA WaukeshaDelafield/Milwaukee WHHI Madison WHA Madison Milwaukee 101.7 Racine Highland Racine 89.1 WGTD Elkhorn WSSW Green Rock 91.1 Green Rock Platteville Lafayette Lafayette 103.3Walworth KenoshaWGTD Walworth Kenosha WGTD Lake Geneva Kenosha 88.9 WEPS Elgin, IL

In central Wisconsin, the Ideas Network can also be heard on HD Radio 90.9 WHRM-3, Wausau.

Expand your reach with... Online Sponsorship at wpr.org wpr.org 83% of the weekly online public radio audience has not listened to public radio on-air radio in the last seven days. WPR is a service of the Wisconsin Educational Source: Arbitron, Google Analytics, Nielsen 2012 2nd quarter Communications Board and University of Wisconsin- Extension PROGRAM SCHEDULE NPR NEWS & CLASSICAL NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME

4 AM World Update from the BBC 4 AM Classical Music Classical Music 5 AM Morning Edition 5 AM Marketplace Morning Report (5:50–6 am) 6 AM 6 AM Morning Edition To the Best of Our Knowledge To the Best of Our Knowledge 7 AM 7 AM Marketplace Morning Report (7:50–8 am) Weekend Edition Saturday Weekend Edition Sunday 8 AM 8 AM Morning Edition

9 AM 9 AM BETA To the Best of Our Knowledge Morning Classics 10 AM with Stephanie Elkins 10 AM Classics by Request with Ruthanne Bessman 11 AM Morning Classics Sunday Brunch 11 AM with Norman Gilliland The Met. Opera (Dec. - May) sometimes with Anders Yocom starts at 11:30am (times vary) 12 PM The Midday 12 PM with Norman Gilliland 1 PM 1 PM Saturday Classics Wisconsin Classical Afternoon Classics 2 PM with Lori Skelton The Metropolitan Opera 2 PM (December - May) Sunday Afternoon Classics including the Milwaukee Symphony Orchestra 3 PM The Odyssey Series (Jul. – Sept.) 3 PM BBC Newshour (3:55–4:00 pm)

4 PM 4 PM All Things Considered All Things Considered

5 PM All Things Considered 5 PM Live From Here 6 PM Simply Folk 6 PM Marketplace 7 PM 7 PM Fresh Air

8 PM 8 PM Exploring Music From the Top The Road to Higher Ground 9 PM with Jonathan Overby 9 PM Classical Music (Monday - Thursday) 10 PM 10 PM Jazz Night in America 11 PM (Fridays 9pm - 10pm) 11 PM Jazz Network 12 AM Jazz Network Classical Music 12 AM (Fridays 10pm - 1am)

1 AM 1 AM

2 AM Classical Music Classical Music 2 AM

3 AM 3 AM

wpr.org PROGRAM SCHEDULE IDEAS NETWORK Statewide The program line-up on your regional station may be slightly different. Up-to-date schedules can be found at wpr.org.

TIME MONDAY – FRIDAY SATURDAY SUNDAY TIME

6 AM 6 AM Garden Talk with Larry Meiller It's Been A Minute with Sam Sanders 7 AM 7 AM The Morning Show The People's Pharmacy Only A Game

8 AM Zorba Paster 8 AM On Your Health Says You! 9 AM 9 AM Wait Wait...Don’t Tell Me! A Way With Words On Point 10 AM 10 AM Ask Me Another Christopher Kimball's Milk Street

11 AM The Larry Meiller Show 11 AM (Monday-Thursday) BETA Bullseye

12 PM Garden Talk (Friday) It's Been A Minute 12 PM Wait Wait...Don’t Tell Me! Chapter A Day with Sam Sanders 1 PM Zorba Paster 1 PM 1A On Your Health To the Best of Our Knowledge (Monday-Thursday) 2 PM 2 PM Science Friday (Friday) Hidden Brain This American Life

3 PM 3 PM To The Best of Our Knowledge Radiolab

4 PM 4 PM Central Time Live Wire University of the Air

5 PM 5 PM Live From Here 6 PM Simply Folk 6 PM

7 PM 7 PM As It Happens Tent Show Radio Big Top Chautauqua 8 PM 8 PM q

9 PM BBC Newsday (Monday-Thusday) Old Time Radio Drama Old Time Radio Drama 9 PM The Moth (Friday) with Norman Gilliland with Norman Gilliland 10 PM Reveal (Monday) Latino USA (Tuesday) 10 PM TTBOOK (Wednesday & Thursday) Snap Judgment (Friday) 11 PM Chapter A Day 11 PM

12 AM 12 AM

1 AM 1 AM

2 AM 2 AM BBC World Service BBC World Service BBC World Service

3 AM 3 AM

4 AM 4 AM

5 AM 5 AM

wpr.org WISCONSIN PUBLIC RADIO

Sample Language The following examples will help you prepare your message for broadcast. If you have questions, please contact us any time.

FOX CITIES PERFORMING ARTS CENTER Support also comes from the Fox Cities Performing Arts Center, presenting Sam Mendes and Rob Marshall’s production of “Cabaret.” With performances February 28th through March 5th. Tickets at Fox-Cities-P-A-C-dot-com.

GAIL AMBROSIUS CHOCOLATIER Support for WPR comes from Gail Ambrosius Chocolatier, maker of gourmet dark chocolates and truffles, family and corporate gift boxes available at 20-86 Atwood Avenue in Madison or at Gail-Ambrosius-dot-com.

EARLY MUSIC NOW Support also comes from Early Music Now, with Apollo’s Fire in “Sugarloaf Mountain” – I feel a little burst music from Virginia with roots in British tunes, Southern Hymns, and African Spirituals. “of pride every time March 18th at U-W-M’s Zelazo Center. Early-Music-Now-dot-org. I hear ‘Support for Wisconsin Public BACKYARD ORGANICS Radio comes from Support also come from Backyard Organics, dedicated to providing safe and sustainable Rutabaga, the lawns, gardens, and orchards using all natural, organic products. Serving clients Paddlesport Shop.' throughout Northeast Wisconsin since 2004. More at Backyard-Organics-dot-net.

- Darren Bush, Owner LEIGH YAWKEY WOODSON ART MUSEUM Rutabaga, Madison ” Support for WPR comes from Wausau’s Woodson Art Museum celebrating the 40th anniversary of Birds in Art. With one hundred twenty-three all-new, avian-themed works, now through November 29th. L-Y-W-A-M-dot-org.

ONEIDA NATION Support for WPR comes from the Oneida Nation Tourism Department, providing reservation tours and an array of cultural experiences, including dance performances, storytelling and hands on demonstrations. Information is at Explore-Oneida-dot-com.

MAYO CLINIC HEALTH SYSTEM Support also comes from Mayo Clinic Health System, raising awareness of heart health through events held in February, in collaboration with cardiologists and the American Heart Association. More information is at Mayo-Clinic-Health-System-dot-org.

NORTHWIND BOOK AND FIBER Support also comes from Northwind Book & Fiber in Spooner, an independent bookstore, fine yarn shop and local art gallery, with puzzles, games and more. “A place for people with ideas” North-Wind-Book-dot-com. wpr.org WISCONSIN PUBLIC RADIO Broadcast Guidelines What you need to know to make the most of your sponsorship announcements.

1. Announcement copy should be similar in content and construction to the quality, professionalism and excellence that are signature elements of public radio programming. Copy must be written as concisely as possible.

2. Announcement copy is regulated by the Federal Communications Commission, and is intended to identify, rather than promote, your business or organization to the audience. In order to comply with FCC regulations, Wisconsin Public Radio has established clarifying guidelines and retains final editorial authority over all announcement copy.

3. It is the policy of Wisconsin Public Radio that all business supporters follow the same guidelines, regardless of profit or non profit status. Supporters of national programs produced by WPR may have different restrictions with relation to length and preamble.

4. Each announcement is limited to 15 seconds in length. This includes the preamble. Copy should be able to be read comfortably, out loud, in 14-14.5 seconds. A good guideline for this is 35 words. Each spoken letter and number counts as one word. A. The announcement MUST contain one of the D. Announcement copy may be changed periodically/ following preambles: seasonally and/or more than one script may be Statewide rotated through the schedule, as appropriate or necessary. • Contributors to Wisconsin Public Radio include… E. Announcement copy may NOT contain: • Supporters of Wisconsin Public Radio include… • Any mention of price: • Support for Wisconsin Public Radio comes from… » No interest rate, pricing information, discount, • Support for WPR comes from… savings, or value of any kind Regional may be included. • Support also comes from… • Call to Action: B. The announcement MUST contain the name of the » Examples of prohibited words or phrases are: business sponsor after the preamble; “call”, “come by”, “be sure” or “learn more at” » Support for WPR comes from Bobs in relation to a product or service. Bicycles... • Qualitative or comparative language: C. Announcement copy MAY contain: » No descriptive or comparative language of • Location(s) of the business(es): a product or service is allowed. A Business » On Main Street; downtown La Crosse; 204 Support announcement may not explain that South 15th Street; in Madison and Baraboo. something is “perfect, less filling” or is the • A value-neutral description of major product(s) “largest, smallest” or the “most” anything. and/or service(s), no more than three: » Third-party qualifications are not allowed: » Acme Woodworking, offering renovation “board-certified doctor,” “licensed and insured services, cabinet making and refinishing. carpet cleaner.”

• Phone number or website. Use of telephone » First-person references (“I, our, my, we”) and number and website address together is Second-person references, such as “you, your, discouraged. It is preferable to use one or the other: you’re” are not allowed. » Tickets available at 555-1212. • Endorsements. » More at Northland Theatre dot org. • Embedded background music or sound effects.

• An established company slogan (usually allowable). wpr.org