Wisconsin Broadcaster Nov Dec 10/30/2018 10:10 AM Page 1

wisconsin broadcaster_nov dec 10/30/2018 10:10 AM Page 1

NOVEMBER/DECEMBER 2018

CHAIR’S COLUMN

For the Birds stations, is there a small, influential group of people who see opportunity and can change where you’re going? Have you ever seen those huge No. 2: Speed wins. It’s mind-blowing how quickly the flocks of starlings flying in birds change direction. They don’t stop down for analysis, formation, changing directions committee meetings or data dumps. Once they see an in the blink of an eye? opportunity, they act. Are we built for speed, or are we bogged down in process and bureaucracy? They look like giant clouds of birds moving in the same general direction before they inexplicably change No. 3: It’s simultaneously a team sport and an individual sport. In Steve Wexler course. According to Smithsonian Magazine, hundreds slow-motion video, you can see that each starling is acting quite WBA Chair of starlings can change direction in half a second. individually; that is, they are not all doing the same thing. So, while they are free to act pretty much on their own, to succeed they have to I saw one of these “starling clouds” the other day on my way to WTMJ and generally all go in the same direction. What a production! it got me thinking about our industry, our state association, and the businesses we are responsible for. I came away with three takeaways: The next time you see one of those big clouds of darting, speeding starlings, ask yourself if your organization behaves like those No. 1: A few birds make all the difference.Smithsonian Magazine winged creatures. Are you built for speed, full of influential team actually captured these birds on video then slowed the footage down to members (regardless of title), who can seize new opportunities? Do we better understand what was really going on. It turns out that a small encourage wild individualism even as we ask everyone to go the same group of birds decide, in a nano-second, that it’s time to change direction? direction, and the entire flock follows suit. These “lead birds” have no fancy titles or formal leadership roles. Apparently, they sense opportunity It seems likely that our business, our industry and even our own state (favorable wind drafts, insects for meals, e.g.) and decide it’s time to association could learn a thing or two from these seemingly simple but change. In our state association, our industry, or in your TV or radio complex clouds of inspiring starlings.

CONTENTS PRESIDENT’S COLUMN

Tools available to help stations facing repack ...... 2 Morrissey recognized for dedication to Awards Column ...... 3 Watch for your 2019 WBA dues mailing. . 3 WBA Newsroom Music Modernization Act signed I hope everyone has been enjoying our beautiful (for the most into law...... 3 Broadcasters Clinic Review...... 4 part) Wisconsin fall weather. 2019 Student Awards for Excellence. . . . . 6 Michelle As a life-long Wisconsinite (with the practicing journalists and anyone interested in Educators’ Column...... 8 Vetterkind, exception of a couple of years in learning more about journalism's role in the WBA joins Radio Show in Orlando...... 8 CAE Chicago), I must say fall is my gathering and dissemination of information to the Winter Conference and WBA President favorite season…even if it means public. State Legislative Day ...... 9 and CEO that the season that begins with a The site features relevant and updated information Names in the News ...... 9 “W” will soon follow. about Wisconsin laws regarding news coverage, Members in the Spotlight ...... 10-13 I would like to give an extra special quick explanations of how our state’s court system WBA debates bring statewide recognition to someone who has works, pro tips on shooting video and writing, and attention to key races ...... 14 worked tirelessly (albeit, behind the even a link to a site where every place-name in Jacobs Media: It’s time to show clients scenes) for your WBA to provide so Wisconsin is accurately pronounced. It was their advertising investment worked . 16 many of you, our valued WBA underwritten by a generous grant from veteran Nominations are open for Hall of Fame/ members, with a wonderful service. journalist and WBA Hall of Famer R. Perry Kidder. Local Broadcast Legends Awards. . . . . 17 Radio veteran and Wisconsin news Tim Morrissey Tim researched the information on the site and WBA, WBA Foundation offer enthusiast Tim Morrissey is handing programs for engineers ...... 17 made sure it always had the most recent off his responsibilities for WBA Newsroom after nine Foundation Chair’s Report, information. years of working for the site. Year End 2018 ...... 18 He also grew the WBA Newsroom’s presence on Thank you, WBA ...... 19 Tim was first hired in 2009 to write content for the Twitter where Wisconsin journalists gather to Contribute to the Wisconsin Broadcasters Kidder Broadcast News Resource Center, which is commiserate online. He promoted the site and Association Foundation ...... 19 now known as WBA Newsroom. Under his care, the engagement among journalists working in site has grown into an important resource for Calendar of Events...... 20 Wisconsin broadcasting. Continued on page 2> wisconsin broadcaster_nov dec 10/30/2018 10:10 AM Page 2 Chair’s Column Continued from cover. Dick Record Family Radio, La Crosse

PRESIDENT’S COLUMN Continued from page 1

As Tim is moving on to a more relaxing way of life, inspired by the outpouring of support and responsibilities for the site are now being encouragement from our entire membership. transferred to the WBA team. It goes without saying I hope you’ll agree that while there’s always room Wisconsin Broadcasters Association that Tim is definitely responsible for making the site for improvement, overall, this is a footprint your Officers & Board of Directors the valuable resource it is today. WBA, your WBA Foundation, and YOU, our valued OFFICERS 2018-2019 Tim, on behalf of the WBA Membership and the members, can be proud of. Chair of the Board WBA Team, THANK YOU for all you’ve done for (oh…and…if you haven’t had a chance to watch Steve Wexler Wisconsin’s broadcast journalists! the debates yet, they’re on our museum site: E. W. Scripps Company, Milwaukee WBA Foundation wisconsinbroadcastingmuseum.org) Vice Chair - Television, Chair Elect Steve Lavin WBAY-TV, Green Bay I hope you had a chance to watch as your WBA Broadcasters Clinic Treasurer Foundation continued our proud nearly 30 year And last, but certainly not least… Chris Bernier Radio Plus, Marinette/Fond du Lac tradition of hosting statewide debates for all Make sure to take a look at the recap of this year’s Secretary general election races for all U.S. Senate and Don Vesely WMTV-TV, Madison amazing, award-winning (many times over) gubernatorial races. This year we brought statewide Immediate Past Chair Broadcasters Clinic! It’s hard to believe but the Clinic attention to two key races: The U.S. Senate debate Dick Record Family Radio, La Crosse Committee, under the leadership of Kent was on Oct. 13 in the Wausau/Rhinelander market Aschenbrenner (and of course, our own Linda Baun BOARD OF DIRECTORS and our gubernatorial debate was on Oct. 19 in the who puts many of her own special touches on the Madison market. Judson Beck WLAX-TV/WEUX-TV, entire 3-day event) put together an event that La Crosse/Eau Claire The WBA Foundation thanks our long-time debate topped last year’s Clinic. Yes, our nationally- Lynn Bieritz Mid-West Family Broadcasting, sponsor, WAICU, and everyone in the host markets recognized Clinic becomes more popular every Eau Claire who worked so hard to make these debates a year! PLEASE make a note to send your engineer Keith Bratel iHeart Media, Madison success. next year (and GM’s, we’d love to have you join us Juli Buehler WLUK-TV, Green Bay It’s been interesting to look back at my notes from on the impressive exhibit floor; a perfect Brian Burns Morgan Murphy Media, Madison when both boards asked us in early 2013 to come opportunity for you and your engineer). It’s often up with a new WBA Debate Plan, with a goal of said that our Broadcasters Clinic is the best event of Paul Cameron The Family Radio Network, Appleton being more inclusive of our membership by its kind in the country, drawing in attendees from Dave EdwardsWUWM-FM, Milwaukee Public Radio, Milwaukee encouraging a more market-based approach. From an average of 20 states per year. And, lucky you, the formation of the Debate Committee (with Wisconsin broadcasters…it’s right in your own JT Koser Koser Radio Group, Rice Lake/Hayward recommendations coming from both boards) to the backyard. Lupita Montoto La Movida WLMV Radio, Madison re-evaluating and refining throughout a 6-month We’d love to see you there! Mark your calendars for Mark Strachota Weigel Broadcasting Co., period with the final plan being passed at the Joint Oct. 15-17, 2019 at the Madison Marriott West. Board Meeting in 2014, it’s been a wonderfully Milwaukee Remember to vote on Nov. 6 (if not before) . rewarding experience to see the final plan put into Chuck Sullivan Entercom Communications, Hales Corners action. Four years later, we’ve held debates in all five It’s hard to believe that Thanksgiving is only a few markets. weeks away. Jan Wade WISN-TV, Milwaukee Jeff Welton Nautel, Hackett’s Cove, Nova Scotia I think the best part (for me) has been watching On a personal note, I know I am most thankful to be how well our markets have worked able to work with your WBA Team, Linda, Liz, and Michael Wright Midwest Communications, Wausau together…competitors who come together, Kyle. I’m also truly thankful to work with you, our willingly, respectfully, and gracefully for a common wonderfully active, engaged, and supportive Ex Officio - NAB Board membership! Tom Walker cause and to bring our WBA Foundation mission to Mid-West Family Broadcasting, Madison light…to better educate and serve the public and Thank you, as always, for your time and support. I to promote the civic and political process. I’m also hope you all have a safe & blessed Holiday Season! Staff President & CEO Michelle Vetterkind, CAE Tools available to help stations facing repack [email protected] Numerous tools are available to help the 28 television stations in Wisconsin that are part of the repack Vice President - Administration stemming from the broadcast spectrum incentive auction. Linda Baun [email protected] NCSA/PEP Coordinator Liz Boyd The National Association of Broadcasters has built a The website also lists the stations scheduled to change [email protected] website with resources for station as well as and the window of dates in which they will be making Director of Operations and Public Affairs information for the audience to explain how the a change. Any station that knows the date of their Kyle Geissler [email protected] changes affect them. http://www.tvanswers.org/ changeover is asked to contact the WBA (kgeissler@wi- WBA Board minutes are always available for For the audience: broadcasters.org) so NAB can update the TV Answers members. Please email Linda Baun at website with the most up-to-date information for viewers. [email protected] to request a copy. • No new equipment is needed Additional resources for stations are available by • Over-the-air viewers will have to rescan their contacting Kyle Geissler at [email protected]. channels after a station changes frequencies Most stations affected by the auction are changing • The frequency change does not mean stations will be frequencies and some are going off the air. The Wisconsin Broadcasters Association changing channels. All stations will remain on the changes are happening in stages. The earliest stations 44 E. Mifflin Street, Suite 900 same channels as they currently appear on your TV in Wisconsin to be affected are five stations that are Madison, WI 53703 Stations will have to communicate to viewers when part of Phase 2 running from Dec. 1, 2018 to April 12, Phone Toll Free (800) 236-1922 the frequency change is happening so they know 2019. The last station affected is part of Phase 10 which wi-broadcasters.org when they will have to rescan their television channels. starts in May 2020.

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AWARDS COLUMN Time and timing important to avoiding WBA Awards disqualifications Greetings from the WBA Awards If the rules state a 15 minute maximum, and they open a 15:02 file, that is a violation and is rejected. I’m not kidding…seconds count!! Half of Committee. the “too long” disqualifications missed the mark by mere seconds. We have had several meetings since our Awards Gala in Don’t let hours of hard work by your staff become invalid because of a May, and I think we have some exciting changes that few seconds. The general rules state, “Entries submitted cannot be will help make our next Gala even better. more than 15:00 in length, unless a shorter length is specified.” Do you realize that our submissions have So if you do not see a time listed within your description, Tom Swigert increased nearly four-fold over the last 20 AWARDS keep it under 15:00. years? That is some amazing growth! It’s We also had a handful of submissions that were not also an amazing testament to the quality work that submissions long enough. Wisconsin broadcasters are creating! But as we reviewed begin There were several Significant Community Impact our notes, we found there is one particular area of growth December 1 submissions (minimum 5 minutes, maximum 15 minutes) that we are not fond of, and we need your help to fix it: that came in with a single :30 or :60 spot attached. They were Disqualifications. rejected. Our disqualifications rose 50 percent over the 2016 Gala. That’s not a The third area of disqualification also centers on what we believe stat to be proud of. Most of the disqualifications come down to time to be a time management issue: Miscategorization. management. Seconds matter. Watch your time! A few Best Newscast submissions did not feature a newscast at all. A Most of our 2017 disqualifications were because a file was too client event promo did not feature a client, or an event. A sportscast long. Here are some examples we saw: was submitted as Best Weathercast. Data on the miscategorizations suggest that many were 10th and 11th hour submissions. Preparation • In a category with a 10 minute limit, a file was submitted that was is key, and very few of us do our best work at 11 p.m. Please double 10:01. It was rejected. check your work and ensure you are putting in the proper attachments • A best commercial submission (:60 limit) featured a :63 file. It was and files into the proper awards submissions. rejected. Speaking of attachments, here’s one that even I didn’t realize until • A Station Event Promo submission (:60 limit) came in as a :61 file. It this year: Submit EXACTLY what the form asks for. was rejected. My personal story is I know that (back in the day) I submitted PDF • One station had two submissions for Best Sportscast – both were briefs for my digital awards, whether or not they were requested. Guess too long and rejected. what? Submitting items outside of what is asked for leads to… • One station had Best Feature and Continuing Coverage files that Disqualification. So learn from my mistake, and submit only what is were 15:02, and were rejected asked for. • One station had submissions for Continuing Coverage and Spot Names were not given in my data, so I cannot even begin to speculate News that were longer than 15:00, and were rejected whether any points for Of The Year awards were left on the table. But no one on our committee wants to see recognition missed because of The lesson? Judges take the length of your file as bible. a few simple seconds. So take the time—to be mindful of your times— and then use your time wisely to submit your entries...On Time.

Watch for your 2019 WBA dues mailing Music Modernization Act Online payment available for 2019 dues individuals with a common goal, the signed into law Even though there are still a few weeks left WBA believes in itself and its members. President Trump signed the Orrin G. Hatch – in this year, it’s time to pay next year’s WBA The benefits of being a WBA member are Bob Goodlatte Music Modernization Act (MMA) member dues. many, and pride of association with WBA is into law in October, putting into effect the first itself worth the price of admission. We urge reform of music copyright law in decades. When 2018 ends, so does your WBA you to renew your membership and join your membership. You should soon be receiving colleagues in continuing to support the WBA. The legislation formally establishes a role for your notice for 2019 WBA dues notice, so sign Congress as the Department of Justice reviews up now and keep your membership in full Renewing your WBA membership means consent decrees with the two largest performing force, without interruption, all the way uninterrupted service: You will continue to rights organizations — ASCAP and BMI. The through 2019. receive ALL services in WBA’s special decrees are essential to a functioning music programs. This year you can also pay your dues online. marketplace, and any action to terminate them Just go to wi-broadcasters.org/members- And best of all, you will continue to must now be preceded by appropriate only/dues. belong to the WBA, the only organization congressional oversight to protect the interests of in the whole state devoted entirely to the songwriters, licensees, and music consumers. I'm sure you'll agree that membership in your service and promotion of the broadcasting NAB supported this legislation, and it was co- WBA is definitely a bargain. As an industry in Wisconsin. organization and as a cooperative of sponsored by Sen. Johnson and Sen. Baldwin.

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2018 WBA Cobalt Digital Inc. Comrex/BSW Broadcasters Clinic Continental Electronics Corporation Review Oct. 16-18, 2018 · Madison Marriott West Davicom, a division of Comlab Dielectric, LLC DBJ Radio–Digital Jukebox DoubleRadius Inc. Broadcasters Clinic addresses changing industry with EATON Corporation expert speakers ENCO Systems Inc. ERI The 62nd WBA Broadcasters Clinic recently concluded with three full days of Evertz information-packed sessions for radio and TV broadcast and media distribution Full Compass engineers. GatesAir Our industry is changing. At the Clinic we acknowledged our traditional broadcast distribution Gorman-Redlich Mfg Co. technology and introduced new digital and OTT opportunities. Television sessions focused on Harmonic the ATSC 3.0 standard and we heard from industry experts on all digital radio. Heartland Video Systems Kent Aschenbrenner Our committee successfully recruited industry professionals to present on relevant topics. Hitachi Kokusai Electric America Chair, WBA Clinic October is a very active month for regional symposiums that challenges our ability to attract IEEE BTS Committee speakers. Our former Clinic chair, Leonard Charles, imparted the recipe to the secret sauce for a IHSE USA, LLC successful Clinic. Our committee is solid and does splendid work behind the scenes throughout the year to plan the next award-winning conference. Of course, the Clinic does not happen without Inovonics the guidance, nudging, and love of Linda Baun. Kathrein USA, Inc. LAWO, Inc. Whenever I have the opportunity I like to boast of the WBA’s Board of Directors sustained support of broadcast engineering. It’s not something they say but something they do. Please encourage the Don Borchert Lectrosonics, Inc. Broadcasters Clinic Fellowship and WBA Engineering Fellowship. LiveU The committee thanks the Wisconsin SBE chapters, Michelle, Linda, Kyle, Liz and the WBA Board of Directors for Logitek their continuing support. Marshall Electronics Micronetixx Communications We look forward to the 63rd WBA Broadcasters Clinic, Oct. 15-17, 2019, where we will host the Society of Broadcast Engineers annual meeting. Moseley MusicMaster Scheduling NAB Dave Davies, Hodge Structural Clinic Sponsors Nautel Thank You Engineers BGS Optimized Media Group Dave Devereaux-Weber, WORT-FM Blackmagicdesign PESA Clinic Committee Sean Edwards, Shively Labs BSW Phasetek Inc. Kent Aschenbrenner, Anthony Gervasi, GatesAir Burke RFS E.W. Scripps Company, Kirk Harnack, The Telos Alliance Comrex/BSW Rohde & Schwarz USA Committee Chair Alex Hartman, Davicom Ross Video Patrick Berger, Optimized Media Group LLC Dielectric SCMS/DJB Radio Cumulus - Chicago Martyn Horspool, GatesAir Full Compass Shively Labs Steve Brown, Fiona James, AWARN Alliance GatesAir SBE - Wisconsin Chapters Woodward Radio Group, Inc. Jeff Keith, Wheatstone IEEE BTS T-Mobile Mark Burg, WLAX-DT / WEUX-DT Chief Michael Koval, NAUTEL Tieline Greg Dah, Second Opinion City of Madison Police Department SBE Chapter 24 The Telos Alliance Communications, Inc. David Layer, NAB Shively Labs Utah Scientific Clif Groth, New Radio Group Katie Miller, T-Mobile Bill Hubbard, UW-Green Bay SONY Vela David Oxenford, Partner, Videstra Gary Mach, GEMCOM Wilkinson, Barker, Knauer LLP Studio Gear Wave Communications Marty Mangerson, WJFW-TV Don Roudebush, T-Mobile Kevin Ruppert, WISC-TV Electronics Research, Inc. The Telos Alliance Werner Electric Supply Tom Smith Jeremy Ruck, WBA Wheatstone Corporation Jim Steinhart, WISN-TV Jeremy Ruck & Associates, Inc. YellowTec Worldcast Systems Yellowtec Linda Baun, WBA Vice President Dan Shelley, RTDNA Exhibitors Ray Thurber, E.W. Scripps Clinic Speakers Alive Telecom Prize Donors Chris Tobin, Newark Public Radio Tom Allen, Quincy Media Inc. Alpha Video & Audio Alpha Video Gary Timm, Broadcast Chair, Anywave Communication Belden Kent Aschenbrenner, Wisconsin EAS Committee E.W. Scripps Blackmagic Design Broadcasters General Store Jeff Welton, NAUTEL Don Backus, Rohde and Schwarz Broadcast Depot Camera Corner Connecting Point Joel Wilhite, Harmonic Fred Baumgartner, Broadcast Electronics COMREX Kelly Williams, NAB One Media/Sinclair Broadcast Broadcasters General Store, Inc. Dielectric Juli Buehler, WLUK-TV Broadcast Pix Fox 25 48 La Crosse Eau Claire Clear-Com Full Compass 4 Wisconsin Broadcaster | wi-broadcasters.org Gary Timm wisconsin broadcaster_nov dec 10/30/2018 10:10 AM Page 5

GatesAir iHeartMedia –Madison Inovonics Mid-West Family - –Madison Milwaukee Radio Group Moseley NAB Ross Video Shively Labs The Telos Alliance Tieline Utah Scientific WBA WCLO WJVL Werner Electric Supply Wheatstone Corporation WKOW-TV WLKG-FM Woodward Communications Additional Support Liz Boyd, NCSA/PEP Coordinator Kyle Geissler, Director of Operations and Public Affairs Sara and Leader Printing Susan Lewandowski, SWC Group Lorraine Ortner-Blake, WBA Newsletter David Sanks, WBA Foundation Chair Erin Shipps, Program Layout Michelle Vetterkind, WBA President and CEO Madison Marriott West incredible Staff Jeffrey Price, House of Wisconsin Cheese Karen Wood, Round Table Chocolates Thank You! American Awards & Promotion Board of Directors of the WBA AND… You are the reason for the Broadcasters Clinic. THANK YOU, ATTENDEES, FOR YOUR SUPPORT!

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2019 Student Awards for Excellence The deadline for entries is Jan. 18, 2019 at 4 p.m.

ELIGIBILITY RULES – COLLEGE AND UNIVERSITY COLLEGE CATEGORIES: Newscast (Radio) (up to 30 continuous • All entries must have been produced in their minutes)* Full-length programs that include entirety by full-time students enrolled in any COLLEGES AND UNIVERSITIES newscasters, packages and/or segments WBA member college or university for the General Entertainment Program (5 to 30 which were originally presented live or calendar year 2018. minutes)* (Radio) Excludes news and sports. recorded live for later presentation. • All entries must have been produced in the Examples include game shows, dramas, talk (NO POST PRODUCTION) shows, etc. facilities of and using equipment belonging to Newscast (TV) (up to 30 continuous minutes)* or available as part of a regular academic General Entertainment Program (5 to 30 Full-length program that includes on-camera program to any such Wisconsin college or minutes)* (TV) Excludes news and sports talent, packages and/or video segments that university. Examples include game shows, dramas, talk were presented live or recorded live for later • Any faculty or professional work used in any shows, etc. presentation. Commercial breaks should be removed. (NO POST PRODUCTION) entry will disqualify that entry. Audio Storytelling-Sound (Radio) (1 to 5 • Entries must consist of original material minutes) Feature packages that focus on Feature Story (TV) (2 ½ minutes maximum) produced by the student or students submitting creative use of sound in storytelling. Soft news that would play in a newscast or magazine program. This category would the piece, and should be suitable for broadcast. News Story-Writing (Radio) (5 minutes Entries submitted for a class are also permitted. reflect a focus on creative use of video in maximum) This includes short hard news or storytelling. • Entries can only be submitted in one spot news packages that would play during a category. newscast. This category focuses on Public Service Announcements/ Commercials outstanding writing. This would require (Radio) (1 minute maximum) Standard- submission of a script that must exactly length (15, 30 or 60 seconds) public service ELIGIBILITY RULES – HIGH SCHOOL match the audio content. announcements or commercials. • All entries must have been produced in their News Story-Writing (TV) (5 minutes Promotional/Public Service entirety by full-time students enrolled in any maximum) This includes hard news or Announcements/Commercials (TV) Wisconsin High School for the calendar year investigative stories with a focus on (1 minute maximum) Short announcement 2018. outstanding writing that would play in a that provides information, education and newscast. Humorous stories do not belong awareness and/or is intended to sell a client’s • All entries must have been produced in the in this category. This would require product or service or promote a corporate facilities of and using equipment belonging to submission of a script that must exactly brand. or available as part of a regular academic match the audio tracks. program to any such Wisconsin High School. Sports Story (Radio) (2 minutes maximum) Long Form Production (Radio) (3 to 30 This includes short sports packages with • Any faculty or professional work used in any minutes)* Longer soft news or feature actualities that would air during a sportscast entry will disqualify that entry. segments that would play during a magazine or sports program. Note: This is not a All entries must consist of original material program. sportscast. produced by the student or students submitting Informational/Educational/Corporate (TV) Sports Story (TV) (2 minutes maximum) This the piece. (3 to 30 minutes)* Productions that teach, includes short sports packages with sound GENERAL RULES train, and/or promote a service or bites that would play in a sportscast or sports organization. Examples of entries that fit, program. Note: Not highlights or game • As in any contest, conflicts may arise. Issues but not limited to, include training videos, summary. involving judging of entries will be resolved by recruiting videos, organizational profiles, Sports Play-by-Play (Radio) (5 minutes the judges; their decisions will be final. Issues product promotion/sales pieces. involving interpretation of the rules and maximum)* A segment of play-by-play of a procedures of the WBA Student Awards News Series/Documentary (Radio) (5 to 30 sporting event that was originally presented Program will be settled by the WBA Education minutes)* Treatment of a single-issue in live or recorded live for presentation later. Committee. Their decisions will be final. multiple parts edited into a single audio file (NO POST PRODUCTION) for judging OR Full-length program on a • Each online entry for Television should be Sports Play-by-Play (TV) (5 minutes single issue that includes narration and maximum)* A segment of play-by-play of a submitted in Vimeo (vimeo.com) or YouTube actualities file audio, etc. (www.youtube.com). sporting event that was originally presented News Series/Documentary (TV) (5 to 30 live or recorded live for presentation later. • Each online entry for Radio can be submitted on minutes)* Full-length program or multi-part (NO POST PRODUCTION) SOUNDCLOUD (soundcloud.com) only. single-issue series that explores a single Sports Programming-Non Play-by-Play • Entry fees are $5 per entry. topic in-depth. (Radio) (5 minutes maximum)* Pre-game or • Fees can be paid online when submitting your Public Affairs/Talk Show (Radio) (5 to 30 post-game programs (originally presented entry. minutes)* Hosted full-length interview or live or recorded) or stand-alone sports panel discussion program that focus on program with packages or segments. • Entries must be completed and submitted current issues and provide opportunities for Sports Programming-Non Play-by-Play (TV) online. Entries must be received online by Jan. under-represented voices to be heard. 18, 2019 by 4 p.m CST. Online entries will be (5 minutes maximum)* Regularly scheduled accepted starting Dec. 10, 2018. Public Affairs (TV) (5 to 30 minutes)* Hosted stand-alone sports program with packages full-length interview or panel discussion and/or other segments Judging will be done by educators outside the program that focus on current issues and state of Wisconsin. provide opportunities for under-represented voices to be heard.

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Station Imaging (Radio) (1 minute maximum) Play-by-Play - A five-minute segment of (Two entries provide an added layer of Station promos, sweepers, ID’s including legals that sports validation from hackers and spam.) brand or image your station. play-by-play which was originally Authorized Entrants will receive emails presented live or recorded live for later Podcast (Radio) (up to 2 hours maximum)* Episodic requesting their account validation, after presentation without changes. No Post- audio recordings (example: community cause which they can create their own entries on Production.* interview) distributed via a syndicated feed on the behalf of the school. Internet. All entries in this category must be Packages - Shorter sports story/feature that produced and distributed only as podcasts and plays during a sportscast or sports Register an Account cannot be material broadcast or disseminated program. (2-3 minutes) You must first register an account through the through any other medium. online entry system in order to submit your Interviews - Hosted full-length interview entries. Once you are registered you will be sent Air Check (Radio) Music telescoped total time 4 to 5 with a sports person. (5 minute a confirmation email with your registration minutes maximum)* information. Please keep this for your records. Social Media (Facebook, Twitter, etc.) (submit print TV News Programming of homepage with URL) All of the content must be By registering you will be able to track your produced/supplied by university students. Student Submit all entrees covered by the following progress, see what you’ve submitted and view a media, a university department, etc. can qualify for descriptions in this category: running total of your entry fees. You will also be this award if they effectively engage with their able to save entries in progress and complete Packages - Hard news or spot news them at a later date. audience through the use of high-quality and story/feature that would play in a creative posts and media, incorporating station newscast. (2-3 minutes) imaging, media, and brand. Submissions will be Create Your Entries judged on quality of posts, which includes aspects Newscasts - Full-length program that When you’ve registered an account, you will be such as grammar, hyperlinks, and hashtags. includes on-camera talent, packages taken to the Account Summary page. Click “Add and/or video segments that were New Entry” button to start an entry. Complete Website (submit print of homepage with URL) presented live or recorded live for later the entry form in full. Be accurate and complete All of the content is produced/supplied by university presentation. (5 minute maximum)* with your credits as this information will be students. Can be for student media, a university Interviews - Hosted full-length interview or publicized, exactly as entered, for winning department, etc. panel discussion on current affairs. (5 entries. *Entries for programs longer than 5 minutes should minute maximum)* Features be limited to 10 minutes for judging purposes. *Actual program may be longer, but Entries (news series, newscasts, hosted programs, • You can save an incomplete entry at any time submission should be limited to specified and return to complete it a later time. documentaries, etc.) should be edited to exclude length. commercials, PSAs, promos and unrelated • You may delete an “In Progress” entry at any announcements. time. HOW TO ENTER • You can view the details of a “Submitted Entry” CATEGORIES: HIGH SCHOOL Entries must be completed and submitted or “In Progress” entry by selecting the “Edit online. Entries will be accepted starting button” beside it from the list on your Radio Sports Programming Dec. 10, 2018. Please follow the steps summary page. below to complete the entry process. Submit all entrees covered by the following • Editing a “Submitted Entry” will move it back descriptions in this category: Deadline for entering: Friday, Jan. 18, into your “In Progress” entries. You must select Play-by-Play - A five-minute segment of sports 2019 by 4 p.m. CDT the “Submit” button at the bottom after you edit your entry in order to move it back into play-by-play which was originally presented live IMPORTANT: The contest platform is or recorded live for later presentation without the “Submitted Entries” portion of your optimized for Google Chrome for PC and Account Summary Page. changes. No Post-Production.* Macintosh. Please have a recent version Packages - Shorter sports story/feature plays during a downloaded and installed for the best • Your entries fees will be automatically sportscast or sports program. (2-3 minutes) contest experience. calculated and a running total displayed. Interviews - Hosted full-length interview with a Login Upload Digital Files sports person. (5 minute maximum)* 1. Go to www.betterbnc.com; Each entry require a digital file to be uploaded Radio News Programming 2. Click contestant login (upper left); prior to submission. For television use Vimeo 3. Select the appropriate Contest; (www.vimeo.com) or YouTube Submit all entrees covered by the following 4. Select the appropriate contestant type: (www.youtube.com) and for radio use descriptions in this category: SOUNDCLOUD (www.soundcloud.com). Copy 5. If you are the single point of contact for Packages - Hard news or spot news story/feature that and paste links to the content into URL field in your organization, select Contestant would play in a newscast. (2-3 minutes) your contest entry. Manager. Please carefully review the category descriptions Newscasts - Full-length program that includes an *Schools should select a single Contestant and submission requirements for full details. It is anchor, packages and/or audio segments that were Manager, who will have access to make presented live or recorded live for later recommended to save all digital files to your entries and create other Authorized presentation. (5 minute maximum)* desktop, in the correct file formats, to facilitate Entrants who can make entries on behalf this process. Interviews - Hosted full-length interview or panel of the school. The Contestant Manager discussion on current affairs. (5 minute maximum)* should then login early in the contest Submit Entry TV Sports Programming entry period, submit two entries, then Once an entry is complete, click the submit finalize Contestant Manager account button at the bottom of entry form. You will be Submit all entrees covered by the following setup, including creation of any desired taken to a confirmation page that lists all of your descriptions in this category: Authorized Entrants. entry’s details. If you need to revise your entry >

Wisconsin Broadcaster | November/December 2018 7 wisconsin broadcaster_nov dec 10/30/2018 10:10 AM Page 8

2019 Student Awards for Excellence, continued information, select “Back to Entry Form” button. each category will be given to the winning • Is actively involved in a student broadcasting If all of your information is correct select the school. A representative or the student(s) may community; “Confirm Entry” button. Once you click “Confirm accept the award. In addition, Awards for • Demonstrated instances where s/he provided Entry” the entry is submitted. Excellence certificates will be presented to each a positive influence; student in first, second or third place. Pay Entry Fees AWARDS CEREMONY • Demonstrated instances where s/he It is recommended that you complete all motivated others to accomplish a mission, entries before paying your balance. To pay, click Awards will be presented to the winners on despite challenges or obstacles; Saturday, March 2, 2019 during the luncheon at “Pay Online” beside your total balance owing • Encouraged others to contribute toward the on the Account Summary page. Full payment the WBA Student Seminar. The seminar will be held at the Madison Marriott West Hotel in effectiveness and success of a broadcast- must be received by submission deadline. Entries related organization or project; submitted without the appropriate submission Middleton. fee will not be eligible for judging. Only MasterCard, WBA STUDENT LEADERSHIP AWARD • Goes consistently above and beyond the VISA, Discover, and American Express are scope of their job or project assignment; accepted online or you can also call Linda Baun The “WBA Student Leadership Award” is given to • Demonstrated the ability to lead in an ethical direct at the WBA office at 608-729-1480 to a broadcasting or broadcast journalism student and moral manner. make payment via credit card. If you wish to of junior standing or above at a Wisconsin pay by check, that option is available to you. college or university who has most noticeably The student must also submit a 2-3 page developed and exercised effective and creative paper describing how their experiences in AWARDS PRESENTATION skills in leadership. student media have shaped them as a leader or helped them develop a leadership style. The Student Awards for Excellence and The student must be nominated in writing by an Leadership Award will be presented to the adviser, supervisor or faculty member. The WBA Student Leadership Award nominations individual(s) most responsible for the piece nomination letter must include specific should be sent by Jan. 18, 2019 directly to: entered. A plaque for the first place winner for examples when citing how the student meets Linda Baun at [email protected]. the following criteria:

EDUCATORS’ COLUMN Wisconsin media educators are here to serve The importance of bringing savvy, Professionals from these and other stations educate interested students conscientious, and principled young people into on specific topics such as podcasting, sports play-by-play, talk show our profession is as important now as at any hosting, audio and video recording and editing, news reporting, and how to get that first job. point in our history. Dave Black Media advisers, such as myself (Madison) and WSUW’s Brian Lucas Media are a bigger part of everyday life today than at any (Whitewater), are participating in workshops and roundtables dealing point in our history with not only the ubiquitous radio and television but with leadership and management, appropriate web and social media also the new human appendage known as the smartphone. presence, fundraising, dealing with school administrators and other In addition to some of the standard routes to becoming a professional in fundamental topics in a way that complements what is learned at the our business (e.g., through the family business: skills and knowledge classroom back home. Running a media outlet in a campus environment handed down from generation to generation through family media is unique. The knowledge and skills that both the students and the ownership and/or tradition; trade schools; short courses; and simply advisers gain from interacting with our peers from institutions large and starting from the bottom and working one’s way to the top), our colleges small are invaluable in improving the education and experience our and universities also offer a path that includes a broad education. Courses students gain while they are preparing for a career in any profession but in the broad areas of social and physical sciences, skills classes in most especially for a career at your radio or television station in our great communications programs, as well as experience as an intern at a state. professional radio or TV station, web-based print organization or with the In the Wisconsin tradition, the student outlets appreciate your support school radio or TV station if their school has one. and input. We are here to serve you. Please let us know how we are doing. Wisconsin high schools, colleges, and universities are fortunate to have several high quality stations in our state. However one prepares his or herself to enter the media profession, a valuable adjunct is our Wisconsin WBA joins Radio Show in Orlando Broadcasters Association Student Seminar, offered every spring in Madison. The WBA was at the Radio Show in Orlando in September. We heard Nationally, College Broadcasters, Incorporated offers an annual conference from industry leaders and over a three day period in late October/early November. I am writing this connected with our column from the 2018 conference now. This annual conclave is a rare friends from accross the opportunity for a select few students from many different schools to country about the interact with their peers from all over the United States and with media future of radio. professionals from the host city. This year, the conference is being held in Seattle. Next year, it will be in St. Louis. Past conferences have been in the Twin Cities, Orlando, San Antonio, Philadelphia and Washington DC to name a few. Seattle is a strong media market, featuring the legendary radio station KEXP (late Microsoft co-founder Paul Allen put up the seed money to start the station), KIRO news radio, and KING TV which offers some of the best investigative journalism and other local programming in the country.

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WINTER CONFERENCE & STATE LEGISLATIVE DAY Wednesday, January 30, 2019 | The Madison Concourse Hotel, Madison, Wisconsin

THE 8 AM Registration Opens MADISON CONTINENTAL BREAKFAST CONCOURSE Podcasting HOTEL and 8:30-10:30 AM Job/Career Fair AND GOVERNOR’S CLUB Young MADISON BALLROOM HOTEL RESERVATIONS Professionals 10:45-11:45 AM EEO Session with Godfrey and Kahn Please call 1-800-356-8293 UNIVERSITY ROOM The Madison Session on Concourse Hotel 12–1:40 PM Business Luncheon Politics at the W. Dayton Street MADISON BALLROOM Madison, WI 53703 State Capitol 1:40–2:20 PM Legislative Session/Briefing Mention that you are with the WBA. Tuesday, January 29, 2019 MADISON BALLROOM Details to come. •$162 for Concourse Level 3–5 PM Legislative Calls •$10 per night for overnight Visit WISCONSIN STATE CAPITOL guest parking or Wi-broadcasters.org 5–7 PM Legislative Reception •$1.50 per hour ($17) per for updates. day for non-guests ASSEMBLY ROOM HOTEL DEADLINE: MONDAY, JAN. 14, 2019 Details to come. Visit Wi-broadcasters.org for updates.

Names in the News Y106.5 (WYTE) in Wausau/Stevens Point is adding Larry ‘Big Red’ Wnorowski as Brand Manager and morning show Carl Deffenbaugh moved to the personality. “I'm excited to wake up Central Wisconsin and to be anchor desk of FOX6 Wakeup on a part of an amazing radio family with NRG Media,” Wnorowski WITI-TV after the departure of said. Jessob Reisbeck for a TV station in Washington DC. Deffenbaugh Pete Monfre has been named general manager of Sinclair- was the roving reporter out in the Wnorowski owned WVTV-TV in Milwaukee. Monfre was most recently the Deffenbaugh Reisbeck community during the 7-9 a.m. executive vice president of Lammi Sports Management. Before hours of FOX6 Wakeup. The move was effective Aug. 24. that he was the vice president of sales at Clear Channel Outdoor Deffenbaugh is an award-winning reporter, most recently for two years and also spent 24 years at WISN Milwaukee where winning an Emmy for his series of reports from onboard the USS he served as vice president of sales. Dwight D. Eisenhower. He started his career on the sports anchor Pauleen Le joined the CBS 58 (WDJT-TV) as a weekend evening desk in Pennsylvania and after several years in both Virginia and anchor in Milwaukee. She joins Jacob Kittilstad on the Indiana, moved to Wisconsin to join WITI-TV. Le weekend evening newscasts. Le comes to CBS 58 from WPTA-TV Morning show host Kori McKay was named in Fort Wayne, Indiana where she was a morning assistant program director at NRG Media’s Hot anchor/reporter. She’s worked previously at WLUK-TV in Green 96.7 (WHTQ-FM) in Wausau/Stevens Point. McKay Bay and WKBT-TV in La Crosse. She has won several WBA hosts “Kori with a K in the Mornings” and says Awards. she’s looking forward to pushing the station to Seasoned music director and longtime on-air personality, Borna the next level. Velic, was named program director at 102.9 The Hog (WHQG) in Radio show host DeDe McGruire joined Jammin’ Milwaukee. He fills the seat vacated by Joe Calgaro. Velic spent McKay Velic 98.3 (WJMR-FM) as morning host on July 30. “My his career in the Midwest working in rock radio, show is unique because it offers more of the leaving Appleton in 2013 to join The Hog. female perspective with female hosts in the WISN-TV’s Adrienne Pedersen moved from driver and passenger seats,” McGuire said. Andrea weekend evening anchor to WISN 12 News This Williams will continue to co-host the morning Morning. She is now co-anchoring with Sheldon show with news, traffic, and weather reports. Dutes. His previous co-anchor, Melinda “DeDe in the Morning” airs weekday mornings Davenport, left the morning show to launch WISN from 5-10 a.m. and on Saturdays from 6-10 a.m. McGruire Dutes, Pedersen 12 news at 11:00 a.m. which started Sept. 10.

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Members in the Spotlight

Congratulations Viewers from across southeast Wisconsin also came together to “Stuff The to WWIS, Black Bus,” filling an entire full-sized school bus with backpacks, notebooks, and other necessities. River Falls for 60 The effort also included WKLH-FM and the Salvation Army. years on the air 6 Wisconsin broadcasters named to Silver Circle Six Wisconsin broadcasters were recently named to the Wisconsin Silver Circle. The awards are given by the National Academy of Television Arts and Sciences. Sparta station nominated by CMA The following are 2018 inductees: • Kent Aschenbrenner, WTMJ • John Ivan Lazarevic, WISN The Country Music Association has nominated a station in Sparta for Small Market Station of the Year. WCOW-FM • Melissa Langbehn, WAOW • Hank Stoddard, Retired WTMJ received the nomination. • Mickie Leach, WITI • Jay Wilson, WISC The awards are held in Nashville on Nov. 14 and will be broadcast on ABC. The Television Academy established the Silver Circle to honor outstanding Ben and Arnie from the Ben and Arnie Morning Show on WCOW-FM were individuals who have devoted 25 years or more to the television industry, also nominated earlier this year by the Academy of Country Music for and who have made significant contributions to TV in their local market. small market Radio Personality of the Year. An induction ceremony was held Oct. 21 at the Italian Conference Center in Milwaukee. Student radio station transmitter marks 45 years UW-River Falls radio station celebrates 50 years The UW-Oshkosh student run radio station is marking 45 The public radio station at the University of Wisconsin— years on the air with the same transmitter. River Falls, WRFW-FM, turns 50 this year. WRST-FM went on the air on Sept 17, 1973 with a Gates- Hundreds of former student staff and participating faculty brand FM transmitter. The transmitter is the oldest of all the radio and TV are returning to campus this fall for a birthday party and transmitters licensed to the UW Board of Regents. It has operated for reunion to help launch the station into its next decades. The more than 300,000 hours. celebration is scheduled for Nov. 3. Since it was turned off briefly to replace a component in August 2013, it The station, known fondly to staffers over the years as “the has been off for only eight hours. Before operating on the 1973 transmitter, little station that could,” debuted on Nov. 4, 1968 at a total cost of $9,000. the station debuted in 1966 on a 10-watt monophonic transmitter. Today, WRFW’s service area includes Pierce and St. Croix counties and the eastern Twin Cities metro. It affiliated with Wisconsin Public Radio in 1998 to Station helps collect, distribute 50,000 school supplies help extend the network’s service into far western Wisconsin. Radio Milwaukee As a birthday present, the university just completed total renovation of the (WYMS-FM) station’s facilities in North Hall, the campus administration building. joined other community Milwaukee radio station provides grants to musicians partners in A Milwaukee radio station Milwaukee in is partnering with a grant collecting and distributing more than 50,000 school supplies to students and educational initiative in Milwaukee Public Schools. to provide four musicians This year’s “No Empty Backpacks” drive collected supplies to benefit eight with grants and intensive MPS schools, topping the 37,000 items received last year. A distribution Lex Allen, Abby Jeanne, Crystal Knives, Zed Kenzo 12-week mentorships. of 7,000 supplies, including 2,500 crayons and 1,600 pencils, was held Radio Milwaukee (WYMS-FM) and Backline will give four Milwaukee- Sept. 12 at Dr. Martin Luther King, Jr. Elementary. area artists $20,000 each to help them break out. The event featured live music by Klassik and DJ’ing by Kenny Perez of The Backline artists selected for 2018 are: Radio Milwaukee. • Soul/pop artist Lex Allen. Allen is this year’s Mary Louise Mussoline Donated supplies include backpacks, crayons, glue sticks, pencils, pens, Backline Artist, named in memory of 88Nine Radio Milwaukee’s late notebooks, markers, and calculators. former executive director • Songwriter, singer and producer Abby Jeanne Stations raise $66,000 to buy supplies for students • Alternative hip-hop/rap artist Zed Kenzo A TV and radio station in Milwaukee • EDM producer Crystal Knives helped residents raise more than “Among the many talented musicians who applied, these four stood $66,000 to provide students in out to the judges as being most ready to make huge leaps forward in Milwaukee County with classroom their careers,” Backline Program Director Mag Rodriguez said. “We have supplies ahead of the start of the already begun helping guide them and connect them to the resources school year. they need at this stage of their careers.” This is the sixth year for WISN-TV’s Radio Milwaukee and gener8tor developed Backline to help Milwaukee “Class Act School Supply Drive.” WISN-TV hosted a phone bank Aug. 21- musicians succeed, improve Milwaukee’s recognition as one of the 22 and dedicated significant airtime reaching out to its viewers with a country’s most vibrant music cities and assist companies in attracting critical call to help kids in need. the young employees they need. 10 Wisconsin Broadcaster | wi-broadcasters.org wisconsin broadcaster_nov dec 10/30/2018 10:10 AM Page 11

Members in the Spotlight

The IN REMEMBRANCE and Lippold remembered as teacher, mentor, Redeemer Lutheran Church, 2135 Weston Street, La Crosse. Friends may visit with the family from 4 to 6 p.m. Friday, Nov. 9, at the Hall of Famer Dickinson Family Funeral Home, 1425 Jackson St., La Crosse, and A man who helped to form and guide thousands of again from 9:30 a.m. until time of services Saturday at the church. In students during his 55 year academic and broadcast lieu of flowers, the family asks that any memorials be directed to career has died. er the charity of their choice or the family for distribution. ts and Henry Lippold died Oct. 20 at Mayo Clinic Health System in Eau Claire. He was 89. Lippold started his career in 1947 and maintained Kellogg remembered for commitment to news academic and professional careers at UW-Oshkosh, UW-Madison, A Madison man is being remembered for his Northwestern University, and WOSH-AM, Oshkosh, WIB-AM, dedication to the news business. Poynette, WHA-AM, Madison, and WLS-AM, Chicago. He spent five years in broadcast news at WMT-AM and TV in Cedar Rapids, Iowa, Blake Reid Kellogg died Oct. 3 at the age of 87. He grew up in South Dakota, served in the military and ding before embarking on a 43-year academic career in 1959 at the completed a degree in journalism. He served as the stry, University of Illinois where he taught television news and broadcast editor of newspapers in South Dakota, Nebraska, and Minnesota. ket. writing and was also the news and public affairs director for UI’s Kellogg was news director and anchor at WKOW-TV in Madison for nter in WILL-TV in Urbana. Lippold moved to the UW-Eau Claire in 1972 to develop its nine years beginning in 1960. He was also co-host of "In Town broadcast journalism program and over the next 30 years sent Today" for four of his years with WKOW. hundreds of students into broadcasting in Wisconsin and Kellogg covered many of the critical events of the 1960s and n— throughout the country. During that time he also worked part-time archived hundreds of thousands of feet of film with the Wisconsin for six years at WEAU-TV news and also was co-founder of the State Historical Society, according to his obituary. culty Western Wisconsin Press Club. In 1969, Kellogg was named news director at KWWL in Waterloo, and Lippold retired in 2001 and was inducted into the WBA Hall of Fame Iowa. He returned to Madison in 1971 to serve as press secretary to es. The in 2002. Governor Patrick J. Lucey. Kellogg was a professor of communications at UW-Madison s “the La Crosse area veteran broadcaster dies Extension for 21 years, retiring in 1995. He developed and taught 000. A La Crosse area broadcaster is being remembered for courses on newsletter editing and design to more than 10,000 the a long career and community involvement long past editors and led his department into the computer age. He was a 998 to his retirement. frequent consultant to weekly newspapers throughout Wisconsin. David Peschau died Oct. 15 at his home. He was 70. His was awarded the Wisconsin Newspaper Association’s (WNA) red jacket. of the After starting his career as a teacher, Peschau worked for the Horizon Communications and Liberty Television owned Wisconsin Television Network stations in various broadcast sales positions at WAOW-TV in Wausau, Pioneer in local TV news, WBA Hall of WKOW-TV in Madison, and as general manager of both WXOW-TV in Famer dies La Crosse and WQOW-TV in Eau Claire. He later joined WKBT-TV in La A pioneer in local television news and WBA Hall of Crosse as general manager before eventually co-owning and Famer has died. managing many various radio and other communications properties Joseph T. Loughlin, 87, died Nov 9, 2017. He was including WKBH Radio in La Crosse. living in Huntley, Illinois. Peschau later served as a consultant in the communications industry Loughlin began his 45 year broadcast career as a serving various commercial, non-profit, educational, foreign and news reporter, producer, and anchor at television stations in domestic government customers. Alabama and Florida. In 1963, he produced and anchored the He is a past president of the WBA. nation’s first nightly 1-hour newscast at Tampa’s WTVT-TV. After retirement he volunteered for causes important to him. During From 1963 to 1966 he organized the first local news department the final weeks of his life Peschau was still actively assisting local of WCBS-TV, New York. He was General Manager of WVTV, organizations with media buy strategies and helping to organize Milwaukee, 1969-81, establishing it as a top independent video production shoots for local organizations to work with the television station. From 1981-87 he was Vice President and local television stations that he once managed years ago, according General Manager, first of KWGN-TV, Denver, and then WGN-TV, to his obituary. Chicago. Peschau volunteered time to numerous organizations including Loughlin was Director of Radio and TV for the Catholic Mobile Meals and served many local service and organizations in Archdioceses of Chicago from 1987-1999. He served his industry advisory and leadership rolls including Rotary, the Chamber of well as Vice President of the National Association of Independent Commerce, Viterbo University, the American Cancer Society, and the Television Stations and as a member of the Wisconsin Forest History Association of Wisconsin. Broadcasters Association Board of Directors from 1972-79, where Memorial services will be held at 10:30 a.m. Sat., Nov. 10, at Our he served as Vice President for Television from 1977-79, and as President of the WBA in 1979.

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Members in the Spotlight

Wisconsin flood victims get help from broadcasters Coleman, Reggie Brown and Promise from V100.7 staffed a phone bank and processed donations. The stations supported the event on-air, on $40,000 raised for storm relief the stations’ websites, and through its social media channels A radiothon held by two Milwaukee radio stations encouraging listeners to donate to families affected by Hurricane raised more than $40,000 for victims of severe Florence. weather and flooding around Wisconsin. “It’s great when multiple media outlets come together for the common WTMJ-AM and WKTI-FM held a fundraiser titled good,” said Colleen Valkoun, Market President for iHeartMedia “Wisconsin Strong—Storm Relief” on Aug. 31. Milwaukee. “All money raised goes directly to storm and flood “People in southeast Wisconsin know how to help others and we were relief around the state of Wisconsin, and will support victims with shelter, able to give them the opportunity,” said President and General Manager food, and clean-up kits,” said Eric Brooks, WTMJ Director of Programming Chuck Steinmetz. and News. The money was raised for the American Red Cross during the three-hour telethon. Eau Claire film series puts focus on journalism $129,000 raised during Madison telethon An effort to draw attention to the work of journalism in local communities brought people together to watch A Madison television station raised nearly films in the Eau Claire area. $130,000 for victims of flooding in South Central Wisconsin during a telethon with the An Oct. 8 showing of “Spotlight” was part of Wisconsin Wisconsin Chapter of the American Red Humanities Council project called “Beyond The Cross. Headlines.” The WBA Foundation sponsored the film showings. WKOW-TV encouraged viewers to donate money during the Sept. 6 “Spotlight” is the Oscar-winning story of how reporters from the Boston broadcast. The effort brought in $129,381 for flood relief. Globe investigated and broke the story of widespread sexual abuse by priests and the church’s cover-up. Following the movie, there was a “This disaster hit us hard here at home, but our viewers and community discussion of the role of journalists in our society and what impact organizations still stepped up to help their neighbors,” WKOW News reporting like this has on the community. Director Ed Reams said. “We cannot thank them enough for their generosity.” The second film, “The Florida Project” was shown on Oct. 15. It featured Listeners help Sparta station raise $24,000 for flood Willem Defoe as the manager of a rundown motel outside Disney World relief in Orlando; a place whose residents are the “working poor”. After the COW97 (WCOW) listeners answered the call to raise film, participants had a chance to talk to local journalists about how they money for neighbors affected by devastating cover the issue of income insecurity in the Chippewa Valley. flooding in west central Wisconsin. COW97 staff took to the streets collecting monetary Wexler named VP, Market Manager for Good Karma Brands donations and in just a few hours raised more than $24,000. Milwaukee The money raised will support the local “Adopt A Family” program. Milwaukee native Steve Wexler is being named Vice President and Market Manager for Good Karma Brands Stations step up to help hurricane victims Milwaukee, overseeing 540 ESPN in Milwaukee, the Wisconsin Sports Awards, ESPN Digital, the Tundra Trio, as A Milwaukee TV station hosted a phone bank well as the two radio stations Good Karma is purchasing Tuesday to raise money for the victims of from The E.W. Scripps Company, WTMJ (620 AM and Hurricane Florence. 103.3 FM) and WKTI (94.5 FM) and their accompanying Steve Wexler WISN-TV teamed up with the American Red digital assets. Cross of Wisconsin and raised $90,757 from viewers throughout southeastern Wexler is currently radio vice president for The E.W. Scripps Company Wisconsin. The money will support hurricane victims in North Carolina, and will assume his role with Good Karma Broadcasting once the South Carolina, and other neighboring states. Scripps’ radio station divestiture is complete, likely in November. “Our hearts go out to everyone impacted by Hurricane Florence. We’re all Wausau media joins discussion about race, police overcome with sadness to see the destruction that this has caused, yet deeply moved by the kindness displayed by our viewers,” Jan Wade, A year-long discussion president and general manager of WISN 12 said. about law enforcement and the media in the Wausau The money raised through this helpline will assist Red Cross in providing area continued Wednesday shelter, food, supplies, emotional support, and equipment. night with a panel discussion about race. iHeartMedia Milwaukee and Fox 6 (WITI) in The panel included Chris Conley, Operations Manager Milwaukee teamed up to raise $84,130 for Chris Conley at Midwest Communications in Wausau and victims of Hurricane Florence. representatives from the Wausau Police Department, a The radio and TV pair was also working with local school, clergy, a women’s group, and the local newspaper. Clear Channel Outdoor Americas. The panel discussed race relations with police in the Wausau area and On-air personalities from iHeartMedia how those relations are covered by local media. The event started out Milwaukee’s News/Talk 1130 WISN, FM106.1, 95.7 BIG FM, The Big 920, with focus groups that gave feedback to the panel. 97-3 NOW and V100.7 including Ridder, Scott and Quinn from FM106.1; The event is one in a series of events that's part of the Behind the Hannah from 95.7 BIG FM; Rahny Taylor from 97-3 NOW and Bailey Headlines project supported by the Wisconsin Humanities Council. 12 Wisconsin Broadcaster | wi-broadcasters.org wisconsin broadcaster_nov dec 10/30/2018 10:11 AM Page 13

Members in the Spotlight

Married radio news team retires International (UPI). She was inducted into Milwaukee's Silver Circle by the Chicago/Midwest Chapter of the National Academy of Television Arts and A husband and wife radio news team in Sciences, served as 2010/2011 president of the Milwaukee Press Club, Racine is retiring after a combined 53 years and won a regional Emmy Award for storytelling about Alzheimer’s at WRJN-AM. Disease. In 2017, Mykleby co-anchored the newscast that earned WISN Tom Karkow was at the station for 39 years 12 News an Edward R. Murrow Award for “Best Large Market Newscast.” and Janet (Hoff) Karkow was there for 14 “It has been a blessing and an honor to work in this field for so long. I’m years after 18 years at WLIP in Kenosha. Janet (Hoff) Karkow and Tom Karkow so proud of the stories I’ve shared, but I’m also excited to take a step back Tom is a Racine native, and Janet is from and now focus on my own adventures.” said Mykleby. West Virginia. They married in April 1984 when they were still working as competitors in the same market. There was occasional shared information and cooperation, but only after whoever got it also broke it, they said. Stations host cancer walk to raise awareness The news department became standalone from the Journal Times About 1,000 people newspaper in 1969 when the late Donn Edmark was hired away from turned out for a Kenosha radio to start it. Edmark retired with an ownership change in breast cancer walk 1986. Sports Director Gary Suhr, who'd started at WRJN as a staff hosted by a radio announcer in 1962, took over. Suhr retired in August 1998. Tom Karkow and TV station in then took the reins. Janet Hoff left WLIP in Kenosha in 1994 with a Milwaukee. downsizing. She did stringer work for WRJN off and on, and filled open V100.7 (WKKV-FM) hosted the seventh annual 3K Cracker Barrel Sista positions twice. She was hired by WRJN full-time in 2014. Strut on Oct. 6, along with their media partner, Fox 6 (WITI-TV) at Tom and Jan led WRJN News from that point on. In that time together, Estabrook Park in Milwaukee. The goal was to raise awareness about the their work received awards from the Milwaukee Press Club, the WBA, and importance of breast cancer screenings. The walk encouraged the Midwest Broadcast Journalists Association. . participants to take advantage of the community resources that help prevent, detect, and treat breast cancer, as well as taught attendees “We were fortunate to have lasted as long as we did in a business that about breast cancer’s effects on the African American community. changed dramatically over the decades,” Tom and Janet said. V100.7’s on-air personalities Bailey Coleman, Reggie Brown, and Promise Milbourn retires after 50 years in TV news promoted the event on-air and discussed the best ways for the community to take advantage of the event’s resources, such as free An anchor at a Green Bay TV station is retiring after 50 clinical breast exams. Rapper Roxane Shante and gospel artist Tiffany years in TV news. Terry performed live. Tom Milbourn started as a rookie radio announced at age “Our seventh annual Sista Strut is not only our way of giving back, but it’s 15. He’s been in Wisconsin for more than 40 years, and in also a way to educate our audience about the importance of the early the Green Bay area for more than 30 years. He served as detection of breast cancer,” said Bailey Coleman, Program Director and news director and anchor in Madison, Lansing Michigan, on-air personality for V100. and Champaign, Illinois before coming to Green Bay in Tom Milbourn The walk was free and the American Cancer Society raised $1,100 for 1987. He joined WLUK-TV in 1994. event T-shirts. “It has been a real pleasure working with Tom over the past 20 years. He has been a trusted and passionate journalist, but even more than that he Morgan Murphy Media, investors, join purchase of Milwaukee has been a terrific community and newsroom leader,” general manager Jay Zollar said. radio stations Milbourn received the 2009 Carol Brewer Award recognizing a career of Morgan Murphy Media and a group of local investors will service to Wisconsin broadcast journalism. In Madison, he served on the join in the purchase two Milwaukee radio stations, WTMJ committee that established the rules for cameras in Wisconsin courtrooms. and WKTI. “It was a bittersweet decision to make, but I’m excited about new A release from Morgan Murphy Media said it’s joining challenges and opportunities,” Milbourn said. “Our lives in northeast Good Karma Brands in the purchase that’s expected to Wisconsin have been more rewarding than I could have imagined. Friends close in November. and opportunities helped make this our home and we plan to continue to Morgan Murphy Media is the parent company of WISC-TV be part of the community.” in Madison and WKBT-TV in La Crosse. Milbourn is an adjunct instructor at St. Norbert College and press box In July, Good Karma Brands founder and CEO Craig announcer for the Green Bay Packers. Also an Air Force veteran, he is a Karmazin announced the purchase of the two stations retired lieutenant colonel in the Wisconsin Air National Guard. Brian Burns from E.W. Scripps Co. The company will own and operate Milbourn’s final newscasts will be Nov. 20. the stations after the purchase is complete. “Craig and his team at Good Karma Brands truly understand what it Mykleby to retire after 38 years at WISN-TV means to serve a local community,” Brian Burns, executive vice president Anchor and reporter Kathy Mykleby will retire after 38 and chief operating officer of Morgan Murphy Media, said in the release. years at WISN-TV. Shewill deliver her final news broadcast “We are excited to be in business with a group of people we’ve known for in late November. years who have an outstanding track record of success.” Mykleby is a renowned journalist, receiving awards and Steve Wexler will run the group as vice president and market manager, recognitions from numerous organizations, including the according to the release. Wexler will oversee WTMJ, WKTI, 540 ESPN, ESPN Wisconsin Broadcasters Association, the Milwaukee Press Digital, the Wisconsin Sports Awards and the Tundra Trio. Kathy Mykleby Club, the Associated Press (AP), and the United Press Wisconsin Broadcaster | November/December 2018 13 wisconsin broadcaster_nov dec 10/30/2018 10:11 AM Page 14

Wisconsin gubernatorial candidates Gov. Scott Walker and State Superintendent of Public Schools Tony Evers debated Oct. 19 in Madison.

WBA debates bring statewide attention to key races The WBA Foundation held numerous issues including two statewide political health care, marijuana legalization, climate change, debates in October abortion, immigration, tariffs, highlighting the major and the U.S. Supreme Court. party candidates in the race for The gubernatorial candidates debated Governor and the U.S. Senate. The issues like health care, education, taxes, student loans, marijuana legalization, Wisconsin Association of government spending, mental health, Independent Colleges and and drunken driving. Universities sponsored the debates. The U.S. Senate debate was produced U.S. Senate candidates Sen. Tammy at WSAW-TV with panelist from the Baldwin and State Senator Leah Vukmir Wausau/Rhinelander market: Holly debated Oct. 13 in Wausau. Wisconsin Chilsen, WSAW-TV; Chris Conley, WSAU gubernatorial candidates Gov. Scott Radio; Melissa Langbehn, WAOW-TV; Walker and State Superintendent of Ben Meyer, WJFW-TV; and Jeff Thelen, Public Schools Tony Evers debated WSAW-TV. The gubernatorial debate was Oct. 19 in Madison. Both debates were produced at WMTV-TV with panelists moderated by Jill Geisler, longtime from the Madison market: Jessica Arp, Wisconsin news professional, WBA Hall WISC-TV; Emilee Fannon, WKOW-TV, of Fame member, author, and Bill Plante Leigh Mills, WMTV-TV; and Lupita Chair in Leadership and Media Integrity Montoto, La Movida Radio. at Loyola University, Chicago. The debates are archived for playback by Both debates aired live or delayed on C-SPAN, Wisconsin Public Television, and on more than 80 television and radio stations the Wisconsin Broadcasting Museum website: throughout the state. The debates were wisconsinbroadcastingmuseum.org. also shown live on national network The WBA Foundation thanks the debate C-SPAN and streamed on at least sponsor, WAICU, and everyone in the host 17 different websites. markets who worked so hard to make these The U.S. Senate candidates debated debates a success.

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U.S. Senate candidates Sen. Tammy Baldwin and State Senator Leah Vukmir debated Oct. 13 in Wausau.

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FROM THE JACOBS MEDIA TEAM AS PART OF THE JACOBS MEDIA/WBA DIGITAL PARTNERSHIP It’s time to show clients their advertising investment worked One of the most decent weekend.” Of course, if it was record- especially on the radio side like iHeart and Cox, challenging setting, the client probably wouldn’t admit it. have developed their own proprietary The problem for broadcasters is there is a attribution products. These products have the questions a media knowledge gap between the ad spend and the ability to measure actions taken after seeing or salesperson can results, but that is about to change. hearing an ad or a mention of a client on the air, including Google Search and social media. Until recently. Digital platforms like Facebook be asked is, “How But none of these providers can capture the and Google offer powerful information to do I know full range of actions a listener or viewer might Paul Jacobs businesses that provides easy-to-access take after seeing or hearing an ad, and that’s Jacobs Media advertising on information with real-time reporting showing the ultimate challenge for broadcasters. your station worked?” how many people were reached, how they responded, and even where For most broadcasters today, there is no they are located. definitive answer to that question. Historically, Traditional Media radio and television stations have trumpeted Advertisers are Has Noticeable Share of Local Ad Market responding. A 2017 their outstanding reach and ability to help 2017 U.S. Local Advertising Revenues—$148.8 Billion brand products and businesses. And the model study by BIA Kelsey worked—advertisers had few other options breaks down how that provided that powerful and effective local advertisers are combination. allocating their dollars, and there has been a Let’s be honest—we all know advertising on discernable shift to television and radio works for clients. But digital. the problem is, we can’t accurately measure how well it works. Many sellers call their clients As you can see, dollars on a Monday, wondering how their weekend allocated to radio are 10.5%, sale went. They tend to hold their breath, while television garners waiting for the answer. And quite often, the 14%. But digital client doesn’t really know either, responding (Online/interactive + Email with vagaries like “traffic was up,” or “it was a + Mobile) is capturing over 25% of the ad spend. And these platforms’ The other challenge for broadcasters is re- ability to provide attribution training salespeople to not be afraid to sell information is a major smaller segments of the audience instead of reason why. the huge audience shares they are used to At last month’s Radio Show in selling. To most sellers, it sounds a lot better to Orlando, you couldn’t walk into tout a 12-share or 100,000 viewers for a a session without hearing the program than it is to talk about 500 identified panelists and attendees talking people in a database who plan to buy a car, or about the importance of data the 75 people who clicked on a banner ad for and attribution, including the more information. However, these smaller CEO keynote session featuring segments of the audience have significantly iHeart’s Bob Pittman and higher value for advertisers, as sellers will find Entercom’s David Field. It’s when they buy-in. obvious the message is being But that’s the way the world is heading, and heard loud and clear and in broadcasters, in my opinion, are best order for radio and te'levision positioned to develop a powerful combination broadcasters to participate, of reach and branding (via traditional some changes need to take broadcast) and attribution. Neither Facebook place in the way we sell and nor Google have the ability to drive audience position our products and to a digital platform or to take an action – the deliverables. consumer has to make the first move. But There are a lot of new broadcasters have the ability to drive companies providing attribution thousands of people to websites, to a social products to broadcasters, media post, to a video, or to a mobile including Analytic Owl, Veritone, application. That’s our secret sauce. and Elytics, that are beginning Now we just need to come up with the to curry favor with advertisers. tools to adequately measure it and we’ll Individual broadcasters, be all set.

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Two ways to recognize great broadcasters WBA Foundation Nominations open for Nominations open for Hall of Fame Award Local Broadcast Legends Award The Wisconsin Broadcasters Association Foundation Hall of Fame The Wisconsin Broadcasters Association is now requesting and accepting nominations Committee is now requesting and accepting nominations for the for the Wisconsin Broadcasters Association Local Broadcast Wisconsin Broadcasters Hall of Fame. Legends Award. The Hall of Fame nomination process is open and will The Local Broadcast Legends Award run through Feb. 15, 2019. Submissions should be nomination process is open and will run made on the official nomination form and sent to the through Feb. 15, 2019. Submissions should be WBA Foundation office. Selected nominees will be made on the official nomination form and sent to inducted on June 12, 2019, during the annual WBA Hall Nominate Notable Broadcasters the WBA office. Selected nominees will receive the of Fame Dinner. The dinner will be held at the Osthoff award Thursday June 12, 2019 during the WBA’s Resort in Elkhart Lake in conjunction with the WBA Summer Conference. Summer Conference Luncheon at the Osthoff Resort in Elkhart Lake. The Wisconsin Broadcasters Hall of Fame was established in 1989 and The Wisconsin Broadcasters Association Local Broadcast Legends Award formally dedicated by then FCC Chairman Alfred Sikes. Its purpose is to was established in 2015 under the direction of Bruce Grassman, owner/ honor individuals who have dedicated their professional lives to the president of Results Radio. The first award was given posthumously to advancement of broadcasting in Wisconsin. Since then, 140 Norm Habeck, a former Results Radio employee. The Local Broadcast broadcasters have been inducted. Legends Award is a great honor and recognition for individuals that Selection Criteria Nominees must have 15 years of service as a broadcast professional that work behind the scenes and within their communities fulfilling the includes 10 years of service in the state of Wisconsin. This is the minimum requirement that must commitment broadcasters have made to serve their local communities. be met in order to qualify for a Hall of Fame nomination. Individuals may be cited posthumously. They are individuals that exemplify localism. This award is a means to Nominations should also include the following: extend recognition of these individuals beyond their local communities. 1) A description and/or documentation of a nominee’s key contributions to broadcasting either Selection Criteria Individuals may be nominated by their company, co-workers, community nationally or within the state of Wisconsin and the benefit(s) provided to the audiences and/or leaders, family members, etc. The nominee’s station or organization will be responsible for industry resulting from their contributions. submitting the nomination on behalf of the nominating person or group along with the required supporting documentation. 2) A narrative noting the highlights of the nominee’s history of exemplary leadership in community and statewide service as a broadcast professional. Please include information Nominees must have 15 years of service as a broadcast professional in the state of Wisconsin. regarding the nominee’s contribution to the growth and well-being of the industry and its Individuals may be cited posthumously. service to the citizens of Wisconsin. Nominations should also include the following: 3) Attributes and characteristics that distinguish the nominee among their peers. 1) A description of the nominee’s character and why they are deserving of the award. How do 4) Letters or supporting information from colleagues, friends, and community leaders. they exemplify localism? (See 2 below.) The Hall of Fame Committee typically selects 3-5 individuals per year to be inducted into the 2) Provide examples of the nominee’s support of local community needs and interests including, Hall of Fame. A nomination meeting the criteria for consideration does not guarantee induction yet not limited to, participation in economic, non-profit, education, and civic development as (see below). Wisconsin is blessed with many wonderfully deserving broadcasters. The Hall of well as support of their colleagues and station. Fame Committee puts a significant amount of thought into selecting those who will be inducted 3) Letters or supporting information from colleagues, friends, and community leaders. each year. 4) A letter of support for the nomination from the general manager or another person in a Nomination Review Committee rules provide that nominations must be submitted annually. similar position employed by the station the nominee represents The committee will only review Hall of Fame nominations submitted for the current year (2019). Nominations submitted in prior years must be updated and resubmitted for consideration this year. Nomination ReviewThe Local Broadcast Legends Award Committee, which is a part of the Hall If you wish to check whether an individual has been nominated, direct inquires to Liz Boyd in the of Fame Committee, may select a nominee from each of the four (4) districts of the state WBA Foundation office at (800) 236-1922 or [email protected]. The Hall of Fame represented on the WBA Board of Directors. The number of awardees will be determined by the committee will meet after the Feb. 15 deadline to consider nominations and the WBA Foundation Committee. The Local Broadcast Legends committee will meet after the Feb. 15 deadline to will act on the nominations in March. consider nominations and recipients will be selected in March. WBA, WBA Foundation offer programs for engineers Engineering Fellowship Grants assist stations in continued engineers currently serving Wisconsin member stations to acquire training for senior engineers continuing education in broadcast engineering. The WBA and the WBA Foundation appreciate those who have chosen Interested senior broadcast engineers must apply directly to the WBA. broadcast engineering as a profession. We realize that all broadcast The WBA Foundation will award five $1,000 grants statewide. These engineers must stay current in broadcast engineering knowledge, grants are to be used for continuing engineering education such as skills, practices, and technologies, and that involves an investment of courses in Information Technology/Networking, Engineering time and money. Leadership/Management, Electrical Engineering/Transmission Courses, and other new technology training. The grants are NOT to be used by As the broadcast industry evolves, so must our understanding of how to recipients to attend trade shows. Rather they are intended for implement new media transmission. Unfortunately, often busy enrollment in continuing education courses, post-secondary education schedules and tight budgets for most engineering departments do not courses, or factory training on broadcast equipment. The grants may be permit engineers to learn new skills and acquire an understanding of used to attend such courses. Grant recipients will be expected to new technology. How are broadcast engineers able to keep up-to-date provide the WBA with an after-event report on the use of the grant. so that our industry thrives? For more information visit the WBA Foundation’s website at The WBA and the WBA Foundation offers Engineering Fellowship Grants. wbafoundation.org or contact WBA Vice President Linda Baun at 800- This program is meant to provide a stipend for senior broadcast 236-1922 or [email protected]. Wisconsin Broadcaster | November/December 2018 17 wisconsin broadcaster_nov dec 10/30/2018 10:11 AM Page 18

WBA Foundation

FOUNDATION CHAIR’S REPORT YEAR END 2018 I am pleased to have the honor of serving as Chair was sold out again this year! This is the second sellout of the Wisconsin Broadcasters Association in as many years. The Institute was moved from May Foundation (WBAF). to April in 2016 so minimize conflict with the May Foundation President and CEO, Michelle Vetterkind, Nielsen television sweeps. This change has proven Foundation Report provides outstanding leadership for the WBAF. I am highly successful for the three day event and the happy to report that your Foundation is well enrollment is open now for the April 2-4, 2019 positioned to be a strong partner with the WBA sessions. The Institute has awarded graduate certificates to 143 broadcast managers. David Sanks during 2019. Chair, WBA Communication with the WBA membership and the Foundation WBA board remain consistent and effective through Debates Foundation reports in the WBA newsletter Your WBA Foundation produced one gubernatorial and one U.S. Senate and WBAF reports presented at WBA Board debate this year. Both debates were broadcast statewide. The Senate and Executive Committee meetings. As debate was held in the studios of WSAW in Wausau on Oct. 13. The Legacy Foundation Chair, my attendance at these gubernatorial debate was televised on Oct. 19 from the studios of WMTV Club meetings provides an excellent opportunity NBC15 in Madison. The format for the Foundation sponsored debates for WBA board members to provide direct continues to serve the debate planning and producing processes Bob Barry feedback and guidance regarding the efficiently. The engagement of our member stations to work together Lee Davis Foundation’s core activities of fundraising, and share responsibilities for the production and telecasting of the Richard Dudley public affairs, education, and historic debates has proven to be an effective approach for the WBA and the (1923-2013) preservation. The WBA and WBAF joint board Foundation. meeting that is held each year prior to the Nate Goetz start of the summer convention provides the WBANewsroom.com Bruce Grassman members of both boards the opportunity to Please continue to monitor and contribute to the WBANewsroom.com. Jack Hackman communicate directly with one another. (1933-2018) The site is a wonderful resource for members, students and, others who are practicing or interested in journalism and its role in keeping Ed Hinshaw Rick Jowett Fellowship Wisconsin citizens informed. It is a great place for stations to share (1940-2016) We are delighted that the first Rick Jowett stories and events that enrich the communities they serve. Laurin Jorstad Fellowship was awarded by the Foundation to Please review “Your WBA Serving You” on the WBA website or in the Perry Kidder Travis Judell in June this year. Travis is a newsletter to read more about what your WBA Foundation supports John Laabs photographer for WXOW in La Crosse/Eau annually. Claire. The Fellowship supports training for Paul LeSage photojournalists and honors the late WBA Donate Scott Lopas photographer and dear friend Rick Jowett. Joe Moen The Foundation remains strong under the direction of Michelle (1927-2014) Hall of Fame Ring Vetterkind. We are seeking opportunities to extend our support of Association initiatives that will increase the visibility of the contributions Dick Record The WBA Foundation Board approved offering and role that broadcasters make and have in the State of Wisconsin. We David Sanks Hall of Fame members and new Hall of Fame need your financial support so that we can continue to help establish a James Schuh inductees the opportunity to purchase a lasting legacy for our Association and its members. commemorative HOF ring. Rings are available Don Seehafer in designs for men and women. A necklace As a part of your financial planning, please consider a Sandy pendant is also available. This offering serves contribution to the WBA Foundation and/or becoming a member Shockley as a fundraiser for the Foundation. The of the Foundation Legacy Club. All levels of giving are needed Terry Shockley purchase price includes an amount that is and are beneficial to our mission. Please contact the WBA for information about how to make your contribution with a Roger Utnehmer donated to the Foundation. check or your credit card. Michelle Vetterkind The Walker Broadcast Management Institute

Rings, pendants available to WBA Hall of Fame inductees

The WBA Foundation is partnering with Baron to make specially- designed Hall of Fame rings and pendants available to members of the WBA Hall of Fame. The WBA Hall of Fame recognizes a lifetime of commitment to broadcast excellence. Hall of Fame The idea for the rings and pendant comes from WBA Hall of Famer members Eddie Doucette who proposed the idea and guided the WBA interested in Foundation to making these rings and pendants a reality. getting a ring or Ring-maker Baron will produce the rings and is the official Hall of pendant Fame ring producer for the WBA Foundation. Proceeds from the sale should contact Liz Boyd at 608-255-2600. Information has been of these rings and pendants will support the WBA Foundation. mailed to all Hall of Fame members.

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WBA Foundation Thank You, WBA Foundation Rebecca Ryan to speak at 2019 Michelle, Hello Michelle, Broadcast Management Institute Thank you so very much! We are I hope all is well with you and the WBA! Futurist and economist Rebecca Ryan will speak to students at thrilled beyond belief and will be I would like to sincerely thank you and the Wisconsin putting our new lav mics and Broadcasters Association Foundation for the Educational the Walker Broadcast Management Institute on April 3, 2019. iPhone mics to extremely good Support Grant grant of $2,500 for the purchase of Ryan is the Resident Futurist at the Alliance for Innovation, a use starting almost immediately. production equipment that will serve the needs of our Stage Senior Advisor at the Governing Institute, a faculty member I will send you an annual report & Screen Arts students now and into the future! at the Institute for Zen Leadership, the founder of Futurist at the end of the year detailing As with many institutions of higher education, we are tasked Camp, the inventor of Futures Labs, and the owner of NEXT how they were utilized. Thank with being as resourceful as humanly possible while Generation Consulting, Inc. She is the author of The Next Big you again. We are so grateful providing the best education and experience for our Things: The Future of Local Government (2015), that you are willing to fund such students who we are preparing to become productive ReGENERATION: A Manifesto for America’s Future Leaders things for Wisconsin colleges and leaders. In our case with Digital Film and Storytelling, (2013), and Live First, Work Second: Getting Inside the Head of the Next universities. specialized equipment plays an important role in the process Generation (2007). Her TEDx talk, Spring is Coming, was featured at the Gratefully, and this grant will definitely help thanks to your generosity! prestigious TEDxBeaconStreet in 2015. Richard Florida, author of The Rise of the Creative Class, calls Rebecca “one of the most reliable sources for Jessie Garcia I will submit the corresponding reports regarding the CEOs and mayors who want to attract and keep the next generation of Marble, Lecturer, progress of our students and plan to publicly recognize the creative workers.” Department of WBA Foundation in our social media and in the classroom. Journalism, Thank you again and I truly appreciate your consideration. The Walker Broadcast Management Institute next meets April 2-4, 2019 at Advertising and Best Regards, Erik L. Johnson the UW School of Business in Madison. The full three-day agenda is Media Studies, University of University of Wisconsin-River Falls, Associate Professor of available on the WBA Foundation website. Ryan will speak after Wisconsin-Milwaukee Digital Film & Television, Stage & Screen Arts Department Wednesday evening's dinner. Contribute to the Wisconsin Broadcasters Association Foundation

COMPANY NAME ADDRESS My contribution is ❏ Personal ❏ Corporate The WBA Foundation’s broad goal is to build a sound general ❏ $5,000 ❏ $2,500 ❏ $1,000 ❏ $500 ❏ $250 ❏ $100 endowment for the future while at the same time spend a significant amount of contributions and earnings in the general functional areas ❏ Other______of public affairs, historic preservation, and education. Please take a Pay by Visa/MasterCard/Discover/American Express or moment to indicate where you would recommend your contribution check be spent. Within the Board’s annual goals, every effort will be made to honor your recommendation for allocation of your funds. Credit card Within the Board’s annual goals please allocate my contribution to: ❏ ______% General Fund Endowment CARD NUMBER ❏ ______% Public Affairs Activities ❏ EXPIRATION DATE CARD SECURITY CODE ______% Education ❏ ______% Scholarship Fund (restricted to this use) NAME AS SHOWN ON CARD (PLEASE PRINT) ❏ ______% Historic Preservation Special Donations DAY PHONE ❏______Wisconsin Museum of Broadcasting ❏______Hall of Fame Video Project BILLING ADDRESS OF CREDIT CARD The WBA Foundation’s Legacy Club honors those who make SIGNATURE bequests to the Foundation in their wills. Make checks payable to: ❏ I would like more information on the WBA Foundation’s Legacy Club Wisconsin Broadcasters Association Foundation All contributions are fully tax deductible. 44 E. Mifflin Street, Suite 900, Madison, Wisconsin 53703

OFFICERS Treasurer Keith Bratel Al Lancaster Chuck Steinmetz Tom Walker iHeartMedia, Madison WSAW-TV/WZAW-TV, Wausau WITI-TV, Milwaukee Chair of the Board Mid-West Family Broadcasting, David Sanks Madison Scott Chorski Dean Maytag Scott M. Trentadue Sanks Communications WKBT-TV, La Crosse Retired Wisconsin Broadcaster Retired Wisconsin Broadcaster President & CEO Vice Chair Bill Hurwitz Kelly Radandt Laurin Jorstad Michelle Vetterkind, CAE Jan Wade Wisconsin Broadcasters Association Retired Wisconsin Broadcaster Woodward Radio Group WISN-TV, Milwaukee Retired Wisconsin Broadcaster Appleton/Green Bay Secretary Foundation R. Perry Kidder Dick Record Retired Wisconsin Broadcaster Jill Sommers Wisconsin Broadcasters BOARD OF DIRECTORS Family Radio, La Crosse Tom Koser Retired Wisconsin Broadcaster Association Foundation Officers Chris Bernier WAQE-AM/FM/WJMC-AM/FM/ & Board of Directors Radio Plus, Fond du Lac WKFX-FM Rice Lake www.wbafoundation.org

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t it. Jeff Welton Nautel Regional Sales Manager Central US

Tel: 1 902 823 5127 [email protected] Making Digital Radio Work. Take a LOOK at YOUR WBA’s Online Job Bank!

Job openings are added to the site daily. For the most UP-TO-DATE look at Wisconsin broadcasting career opportunities, or to place an ad for a Position Available/Position Wanted, visit the WBA Job Bank under Careers at wi-broadcasters.org.

The WBA’s Job Bank is also linked to a national broadcast Career Page. Calendar of Events Jan. 30, 2019 May 4, 2019 WBA Winter Conference and WBA Awards Gala State Legislative Day Madison Marriott West Madison Concourse Hotel June 12-13, 2019 Feb. 26-27, 2019 WBA Summer Conference WBA DC Trip Osthoff Resort, Elkhart Lake March 2, 2019 Oct. 15-17, 2019 WBA Student Seminar Broadcasters Clinic Madison Marriott West Madison Marriott West