Especial México Mipcom 2014
80 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL COMMENTARY MEXICO FOR THE WORLD We are very proud of introducing this of the main content exporters of the world, ‘Mexico Country of Honour – Mipcom 2014’ with the famous ‘telenovelas’ on the head plus special issue, we have prepared after an offi- also TV series, kids programming, etc. Now, cial agreement with ProMexico, the Govern- it is very strong in entertainment formats, ment entity in charge of the move this Octo- the main private media groups have invested ber in Cannes. important amounts of money to develop the As we were also in charge of the ‘Argentina segment during the last years. Country of Honour’ issue last year, after an On the other side, Mexico is a land of big agreement with INCAA, the designation con- developments of formats, production and co- firms the leading position of Prensario both production projects. It is the second largest inside Latin America and, especially, as the market in Latin America, but the first one in PUBLISHED BY main hub between Latin America and the content acquisitions. It is always a great target EDITORIAL PRENSARIO SRL LAVALLE 1569, OF. 405 world, from and towards. for main big companies and public associa- C1048 AA K Justly, we have two main aims at tions from the world. BUENOS AIRES, ARGENTINA this edition: to show Mexican me- So, this edition is a smart guide of the PHONE: (+54-11) 4924-7908 FAX: (+54-11) 4925-2507 dia industry boundaries to the world, Mexican media industry. Through these with our usual target in buyers.
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