80 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL Commentary

Mexico for the world

We are very proud of introducing this of the main content exporters of the world, ‘Mexico Country of Honour – Mipcom 2014’ with the famous ‘telenovelas’ on the head plus special issue, we have prepared after an offi- also TV series, kids programming, etc. Now, cial agreement with ProMexico, the Govern- it is very strong in entertainment formats, ment entity in charge of the move this Octo- the main private media groups have invested ber in Cannes. important amounts of money to develop the As we were also in charge of the ‘Argentina segment during the last years. Country of Honour’ issue last year, after an On the other side, Mexico is a land of big agreement with INCAA, the designation con- developments of formats, production and co- firms the leading position of Prensario both production projects. It is the second largest inside Latin America and, especially, as the market in Latin America, but the first one in Published by main hub between Latin America and the content acquisitions. It is always a great target Editorial Prensario SRL Lavalle 1569, Of. 405 world, from and towards. for main big companies and public associa- C1048 AA K Justly, we have two main aims at tions from the world. Buenos Aires, Argentina this edition: to show Mexican me- So, this edition is a smart guide of the Phone: (+54-11) 4924-7908 Fax: (+54-11) 4925-2507 dia industry boundaries to the world, Mexican media industry. Through these with our usual target in buyers. And pages, there are interviews to the head public In the U.S.: to describe the Mexican industry it- media entities of the Mexican market, there is 12307 SW 133 Court - Suite #1432 self, who is who for business inside a map of the main TV channels, both private Miami, Florida 33186-USA the country. and public, and production companies, with Phone: (305) 890-1813 On one side, interviews and outlines of their current pic- Email: [email protected] Mexico is well tures. There are exclusive reports and market Website: www .prensario.tv known as one researches, to understand better the Mexican market and its opportunities. Rep resentatives: • Mexico: Angeles Pérez Aguirre: Welcome to Mexico, the ‘Country of [email protected] Honour’ of Mipcom 2014. • Chile: Karina Cortés: [email protected]

Nicolás Smirnoff • Peru: Miguel Angel Hurtado Director Prensario International [email protected]

• Colombia: Wilson Perez Velez [email protected]

MIPCOM 2014: Main Scheduled Events • Ecuador: Juan Carlos Arias Rendon [email protected] Event Day/Date Place Editor: Nicolás Smirnoff MIPJunior opening cocktail party Sat. 11, 7.30pm Casino Palm Editorial Director: Alejo Smirnoff MIPJunior Snack & Screen Sun 12, 12pm Casino Palm News Director: Domingo Vassellati International Business Director: MIPCOM Pre-Opening Dinner In Honour of Mexico Sun 12, 7.30pm Carlton Hotel Fabricio Ferrara MIPCOM Welcom Press Breakfast Mon. 13, 8.30am Blue lounge press & News hub Gare maritime Mailed by subscription - Fresh TV From Mexico (The Wit) Mon. 13, 9.30am Auditorium A One year, air mail: Americas: USD 150 Mexico Media and Entertainment Landscape Mon. 13, 10.10am Auditorium A Rest of the world: 150 View from the Top Mon. 13, 10.50am Auditorium A MIPCOM Opening Cocktail Party Mon. 13, 7pm Hotel Martinez Mexico Megasession: The Global Quest for Original Content Tue. 14, 9am Auditorium A The Public Broadcasters Superpanel Tue. 14, 9.50am Auditorium A Prensario Mexico Matchmaking Tue. 14, 10.45am Foyer Balcon, Gran Audiorium International LatAm Global Dealmaker Launch Tue. 14, 12.30pm Cartlon Hotel ©2013 Editorial Prensario SRL Payments to the order of Editorial Prensario SRL Do you want the most important news every day? Enter www.prensario.net or by credit card. Registro Nacional de Derecho de Autor Nº 10878

4 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL GOVERNMENT By Francisco N. González Díaz, CEO of ProMéxico

If it is creative, it is Mexican

In this new era of communications where content rules and is the king, Mex- ico is one of the most important global players and its success story is spreading quickly. Our blooming creative industries can be better described with results: they contribute up to 7% of our Gross Domes- tic Product. They are one of the most rap- ment and Media Outlook, with a market our creativity and innovation are the key idly growing sectors in our economy, not value of 25 billion dollars. Mexican cre- drivers of these industries, and has become just in terms of income generation, but ative industries are expected to grow 9% the true source of our global leadership in also for job creation and export earnings. and achieve 27 billion dollars for 2014. this sector. The talent that emerges from Mexico is the 18th largest exporter of cre- Mexico is also ranked among the 14 main Mexican game developers, filmmakers, TV ative goods in the world and the leading video game markets worldwide, with an producers, scriptwriters, publishers, musi- actor in Latin America. In fact, our audio- overall value of one billion dollars, which cians and designers, amongst others, are visual content is being watched by over represents 1/3 of the total share in Latin boosting our industry’s success. Mexico is one billion people around the world per America. In the film sector, Mexico also also renowned as a meeting point for cre- year, in more than 100 nations. leads the way. It has the 10th largest box of- ative professionals. Our country’s main competitive advan- fice revenue in the world and the highest We are the second country with the tages are leaded by the triple “I”: Internal in Latin America, with 900 million dol- highest share of labor force in the copy- market, Infrastructure and Innovation. lars in 2013 and over 230 million tickets right industries, according to WIPO. Close Our attractive market is fostering our sold, which equals to two tickets per every to 125,000 students graduate each year creative ecosystem. In 2013, Mexico ranked Mexican. from careers such as animation, digital de- in the 13th place of the Global Entertain- In addition, Mexico is a platform for sign, filmmaking, communication in vir- reaching North America, which is the in- tual media, image and sound design, just dustry’s largest market in the world; and a to name a few. We have the most impor- gateway to Latin America, one of the fast- tant talent pool for this industry in Latin est growing consumer regions. America that drives innovation to higher Our high-quality infrastructure, natural horizons. wonders and proximity to key internation- Mexico’s leadership in this sector is be- al spots have turned us in the industry’s ing enhanced by the coordinated efforts destination of choice. We are recognized promoted by the triple helix, comprised as the major location in Latin America by the Mexican government, the private for content production and creative pro- sector and the academia. Mexico offers ducers, with the facilities and suppliers attractive incentive schemes, created to needed to realize any idea. Mexico has the attract international projects. Our incen- largest water set in the world and offers tives —as the ProAv Fund, EFICINE and more than 1,500 companies that provide FIDECINE— are amongst the most com- the wide range of services requested by the petitive ones and are designed to boost the industry. local and foreign film and content sectors. Moreover, we have the major commer- Thus, in this new content era, Mexico is cial broadcast television playing a leadership role in the sector. Be- networks in Latin ing named country of honor this year for America and we MIPCOM —the world’s greatest interna- also are the venue tional TV and film market— acknowledg- of independent es our competitiveness, quality, talent and networks that creativity. In the next few days, we will be are creating new showcasing Mexico’s success story, leaded contents and by our competitive advantages that have cutting-edge ap- positioned our country as one of the most proaches. attractive destinations for the industry and The combination of the main creative hub for Latin America. Francisco N. González Díaz, CEO of ProMéxico

6 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL GOVERNMENT

IMCINE: Mexican film and audiovisual industry, a great enviroment to work with

Mexican Film Institute (IMCINE) is a pub- production of short and feature films. In ad- order to enhance the image of our film indus- lic agency that promotes the development of dition, through the Stimulus for Creators Pro- try worldwide. national film activity through stimulating cre- gram, it supports about 50 proposals a year, The Institute has especially worked on the ators, supporting production, fomenting the between screenplays and project development promotion films through participation in industry, promoting the distribution, trans- for features. To help filmmakers, a yearly call worldwide forums, festivals and film cycles mission and dissemination of national cin- for entries is issued which, on average, ben- held in other countries. Likewise, it partici- ema. It encourages the formation of audiences efits 20 projects. State calls for entries for the pates in international film and TV markets, and development of audiovisual and film cul- postproduction of short films are supported. either with its presence or by means of video ture through festivals, showcases, expositions, In 2013, 360 shorts were produced in Mexico, collections, to promote Mexican cinema, open cycles and various forums on Mexican film in many were made independently and by educa- marketing spaces and make known the new the country and abroad. tional institutions. productions supported by the Institute. In State support for the Mexican film industry For 2014, the sum of €2.8 million has addition, at these events, IMCINE is able to has become consolidated in the Foprocine and been allocated, through Eficine Distribution exhibit archival material, broaden and main- Fidecine funds, and the Eficine fiscal stimu- to support Mexican film distribution. This tain the list of clients who frequently acquire lus. These instruments have made it possible economic stimulus promotes the creation of national works, and discover new options for to maintain an annual average production of national distribution companies interested international distribution. more than 100 national films over the past four in distributing Mexican cinema, as well as Mexico is a country whose film and audiovi- years, in contrast to the nine features made in independent distribution by the producers sual industry is consolidated. The production 1997, or the 14 produced in 2002. Thus, the themselves. In 2013, 5,547 movie screens were of high quality content with a broad diversity State has participated in 75% of the national counted in 604 complexes. of subjects, genres and formats, gives it great productions. On average, Imcine supports the There are 8 exhibition chains (with more commercial and cultural potential within the production of 95 feature films a year through than one complex) and 69 independent movie county and around the world. Foprocine, Fidecine and Eficine. theaters. Two companies (Cinepolis and Cin- Mexico is also a nation offering significant IMCINE grants stimuli for the creation and emex) account for 90% of the attendance in benefits and incentives for film and audiovi- the country. While 10 digital screens were sual production, both in terms of natural and counted in 2007, less than 1% of the total, by architectural attributes, as well as production 2013, these represented 68% of the screens in infrastructure and talent. the country. In 2013, the average cost of ad- Mexico is an outstanding international mission was €2.6; for digital screening rooms, partner for film production; it has world-class the average ticket prices were: for 3D, €4; for schools providing the industry with highly IMAX, €4.2, and for IMAX/3D, €5. In the first trained technical and artistic professionals; it statistical review, about 300 film clubs were holds the 5th place in the world in movie admis- found throughout the country. sions; it is among the Ibero-American coun- The number of festivals, showcases and film tries with the most funds and fiscal stimuli to events in the country has increased significant- promote production (€42.1 million a year); it ly; the 10 festivals with several editions in 2000, has co-production agreements with the coun- grew to 77 by 2013. Almost all the states in the tries and regions with the most developed film Mexican Republic have film festivals, with a industries (20 countries in the world). broad range of thematic diversity. It is one of the countries with the biggest film production in Ibero-America. According MIPCOM to Rentrak, in recent years, its films have been Recently, IMCINE began a project aimed at shown commercially in 42 countries on the increasing the participation of Mexican cin- five continents; in 2013, Mexican movies re- ema on the international leased abroad brought in revenue of €50 mil- market through stra- lion; it is the Latin American country with the tegic support for the most films released abroad; Mexican motion film community. pictures go to festivals and film events in over The goal is to favor 52 countries each year; it has the greatest in- co-productions frastructure of digital movie theaters in Ibero- and open markets America; and Mexican cinema has a potential for distribution, in market of 450 million Spanish speakers.

8 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL GOVERNMENT

COMEFILM: the advantages of producing in Mexico

The Mexican Institute of Cinematography production contracts by means of venture capi- VAT in Mexico is of (IMCINE), through the Mexican Film Commis- tal or credit contracts. This fund support can be 16%—; it is available sion (COMEFILM) promotes the industrial combined with that of EFICINE 189, but not for all types of produc- and professional infrastructure of the coun- with FIDECINE. tion regardless of budget, try, the natural, architectural and historical This former one is a film investment and while it is important to note that not all Mexi- sites for making audiovisuals. It has also initi- stimulus fund, a trust for the co-production, can expanses are subject to VAT or VAT only ated actions to promote and create new insti- postproduction, distribution and exhibition of and, usually, VAT return represents approxi- tutional ties with the film commissions in the fiction or animated feature films (75 minutes or mately 9-12% of the total expanses; c) direct various states of the Mexican Republic. more), which offers its support through venture financial reimbursements of up to 7.5% of the COMEFILM provides to audiovisual pro- capital and credits. In addition, FIDECINE of- budget spent in Mexico: it is available for Mexi- ducers from Mexico and all over the world all fers other stimuli for commercial run and for can and foreign films and audiovisual projects that is necessary to film in the country, institu- outstanding performance at festivals nationally with a minimum spend of USD 3 million in tional contacts, specialized guides, incentives, and abroad. If a company receives the support production costs or USD 0.7 million in post- specialized professional attention as well as all and the film recovered 100% of the support re- production expanses. the required information in order to Film In ceived, the company has a reserve equal to the A combination of both production and post- Mexico. sum previously granted to carry out your next production costs may be applicable in which The FOPROCINE is a fund designed for project. FIDECINE’s support can be combined case the minimum will be of USD 5.3 mil- quality film production. It is a trust for the with EFICINE 189, but not with FOPROCINE. lion. The sum of both the fiscal (VAT return) production or postproduction of fiction, docu- EFICINE 189 is a fiscal stimulus for taxpay- and financial incentives (cash reimbursement) mentary or animated features (75 minutes or ers granted by Article 189 of the ISR Law (Ley will be capped at 17.5% of the budget spent in more) in co-production. The candidates for the del Impuesto Sobre la Renta) or Income Tax Mexico. Therefore, the difference between the support must be Mexican production compa- Law. EFICINE support the production or post- VAT return and the 17.5% cap will come in the nies or individuals; the participation of foreign production and distribution of fiction, docu- form of a cash rebate from an independent fund directors is subject to their link to a Mexican mentary or animated feature films. Through managed by ProMexico, the federal govern- production company, as well at least two years EFICINE, taxpayers investing film projects in ment institution in charge of attracting foreign of legal residence in the country and a solid Mexico can obtain a fiscal credit equal to the investment to our country. background in Mexican cinema. sum of their investment, against their income In 2010 the first three projects benefited by FOPROCINE grants resources through co- tax due for the period for which the credit is P ROAV were announced: How I spent my sum- granted. Each project cannot receive more than mer vacation; Cristiada; and Houba! Le Marsu- USD 1.5 million. pilami et L’Orquidée de Chicxulub. The State’s instruments for supporting the ATA CARNET is a customs document that film industry will exercise a total of USD 64 allows the temporary import and export in or million of the 2014 budget. According to the securing payment of customs duties on goods, Operational Guidelines of these funds, partici- which are not of perishable nature. These goods pation in the projects may not exceed 49% of must be re-imported to the country of origin the production budget by FIDECINE, and up in the maximum period set (1 year). Usually to 80% in the case of FOPROCINE. EFICINE’s goods for exhibition displays and commercial participation may be up to USD 1.5 million or equipment for production and conducting a maximum of 80% of the cost of the project. professionals work. No need to travel within The P ROAV is an incentive program for the European Union with the exception of the high-impact film and audiovisual industry. Canary Islands, Ceuta, Melilla and the DOM- Launched in March 2010, it is designed to com- TOM French. Issuing Body: Chambers of Com- plement existing policies aimed at boosting and merce. strengthening the film and audiovisual industry Lastly, the VAT 0% Incentive Foreign Pro- in Mexico. duction Work: foreign productions are entitled It is a comprehensive, three-pronged support to claim back the VAT at the end of your shoot, mechanism: a) a Specialized Service Platform provide they have registered the project with the including all the government agencies at the Ministry of Finance through a Mexican compa- federal level that are involved with the film and ny legally established and familiar with their tax audiovisual industry; b) foreign productions payments. This mechanism is approximately 3 are entitled to apply for a VAT return —paid years but it use is relatively recent.

10 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL MAIN REPORT

In 1939, Mexican-born engineer Guillermo González Mexico, a culture on its own Camarena created color TV, and in 1946 he made the first color transmission from his lab

With over 112 million of inhabitants, Mex- Geography, Culture and Language third will be located in the US. Spanish is the Fernando Colunga (La Usurpadora) y Edu- ico is the second most populated country and Mexico: Entertainment and Media Market, The Spanish-speaking population is one of third most widely spoken language in the world, ardo Yañez (Corazon Salvaje). Also, Gabriel the second largest economy of Latin America, per segment –US Dollar Millions (2009-2018) the fastest growing segments of the entertain- after English and Mandarin (CSN Intelligence Porras, Eugenio Siller and Rafael Amaya who as well as a key destination for international ment industry. Mexico is an ideal production for Global Business). have built an enormous career at Univision and investments for all segments of business. This, platform because it acts as a cultural and lan- Mexico has many cultural worldwide-recog- Telemundo, starring the largest audience TV due to its important domestic market, com- guage interface and offers unique growth op- nized personalities/brands. In painting, Frida hits in the US and several other international petitive costs, working force and high tech portunities. Kahlo and Diego Rivera; as expressions of markets, with titles such as The Queen of the production capability. PricewaterhouseCoopers’s Global Entertain- folk music, the mariachi, bolero and ranchera South, Queen of Hearts and two seasons of Lords Mexico also represents access to the US mar- ment and Media Outlook 2014-2018 reports that genres; in rock, bands such us Mana, Cafe Tacu- of the Skies. ket, being part of the largest free trade zone of the global media and entertainment industries ba, Julieta Venegas. In cinema, exponents of the Kid product such as El Chavo del Ocho are the world: the North American Free Trade have recorded sales surpassing USD 1.7 trillion Cine de Oro Mexicano (Mexican Golden Cin- among the most renowned Mexican brand Agreement (NAFTA) accounts for almost USD a year; Latin America is the area with the highest ema) from the ’40 y ’50, such as pioneers An- of all times, with great footprints across Latin 18.7 trillion in annual trade. The United Na- consumer growth and Mexico one of its leading thony Quinn (awarded two Oscars) and Mario America, USA and Europe. Produced from tions Conference on Trade and Development markets. Moreno Reyes, better known as Cantinflas, the 1971 to 1990, it is estimated that al least 30 mil- (UNCTAD) considers Mexico one of the seven Due to its market value, Mexico is ranked 13th “Mexican Charles Chaplin”. And Roberto Go- lion people have watched this series in at least 90 most attractive countries of the world concern- worldwide in the entertainment and advertising mez Bolaños, creator of “El Chavo del Ocho”, countries, having been a huge success in Chile, ing investments. Source: PricewaterhouseCoopers’s Global Entertainment and Media Outlook 2014-2018 industry. It is estimated that the entertainment one of the most important kids properties from Peru, Argentina, the US (becoming the most The average age of the population is 26 years and advertising industry in Mexico will reach Televisa. watched Hispanic show), and Brazil, where and the Economically Active Population is of exporter in Latin America (Creative Economy digital services (INEGI, Mexico). a market value of over USD 27 billion in 2014, There are also big hits on Mexican cinema Chaves has been an important show on Silvio 50.2 million (INEGI, I-2013), 64% of the total. Report 2010, UNESCO). It is the only one in the The nation has what it takes to attract in- a 9.5% increase compared to 2013, when it with award-winning and nominated directors, Santos’ broadcaster SBT. Mexico is the world’s fourth largest exporter region among the top 20 creative-goods export- vestments in this area. Its alignment and the reached USD 24.7 billion. The US has the high- producers and actors, including Guillermo del Televisa and TV Azteca, delivering nationwi- of light vehicles, just after Japan, Germany and ing countries in the world. establishment of a comprehensive strategy est market value for this industry at USD 598.5 Toro (Pan’s Labyrinth), Alejandro González de and local broadcast TV channels, are the two South Korea. It is also an important logistics and The nation produces over 100,000 hours of aimed at strengthening its creative industries billion, followed by Japan with USD 170.2 bil- Iñárritu (Babel) and Alfonso Cuaron, Diego largest private television groups in Mexico; they aerospace manufacturing hub in Latin America. TV every year. These contents are exported to have led it towards achieving this goal. It has lion and China with USD 147.3 billion. Luna (And your mother too), Gael García Ber- also hold pay TV networks, among other key Regarding Internet technologies, it is the third- over 100 countries and translated into more a plethora of awe-inspiring locations: it is the There are 400 million Spanish-speaking peo- nal (Amores Perros) and Salma Haiek. assets. Cadenatres, operated by Grupo Imagen largest service supplier globally, following India than 30 languages. Mexico produces creative world’s 4th most bio-diverse country, with a ple in the world. By 2050, the number is expect- Multimedia (Grupo Empresarial Angeles) is and The Philippines (Gartner 2012). About content that impacts over 50 million Hispanics state-of-the-art content production infra- ed to reach 530 million, of whom close to one Television the third-largest private TV network. Public TV 23% of all software projects in the region are as- in the US. It is the 6th major exporter of anima- structure; availability of talented and skilled In 1939, Mexican-born engineer Guillermo is equally strong: Canal Once (Instituto Poli- signed to Mexico. tion, videogames, software and digital content. people; it offers competitive costs and provides González Camarena developed color TV. In técnico Nacional), Canal 22 (Consejo Nacional Pillars – Mexico Samsung, Panasonic and LG have manu- In 2013, over 1 billion people in more than industry-tailored incentives; it has a geostrate- 1946 he achieved the first color transmission para la Cultura y las Artes), TV UNAM (Univer- facturing presence in the country, which is the 100 countries watched Mexican audiovisual gic location and connectivity, and an outstand- at his lab, opening the way for Mexico turning sidad Nacional Autonoma de Mexico) and the • Second most populated country and larg- first exporter of flat screen TVs in the world. In product. In that year, 1,418 economic units ing film-friendly environment. est economy of Latin America, after Brazil into a big audiovisual content producer for the recently established Sistema Público addition, it is the 5th largest global exporter of (companies) were registered in Mexico as pro- At this time, the creative and media industry world, with telenovelas as one of its most famed de Radiodifusión del Estado Mexi- th computers and the 10 of mobile phones. ducing programming for cable or satellite TV in Mexico represents 7% of the Gross Domes- • Creative and media industry in Mexico specialties. cano (formerly OPMA), created by systems, films and video, animation, VFX and tic Product (GDP). It is the 5th largest strate- represents 3% of GDP In 2017 the country will celebrate the 60th the Federal Telecommunication Creative Industry gic industry, following aerospace, agriculture, Anniversary of this genre, well known all over and Broadcast Law, are some of its th Mexico is a major power regarding TV con- food and automotive industries, with sales • Ranked 13 worldwide in the entertain- the globe with important actors and actress be- outlets. ment and advertising industry, valued at tent production and the main creative content of over 20 billion US dollars and an average ing recognized at many worldwide over USD 27 billion (2014) growing annual ratio of 8.3%, the biggest in markets, becoming TV stars. Singer Mexican and American actress, director and producer Salma Haiek is a big star in Hollywood North America. The Mexican media and en- • 1st exporter of flat screen TVs; 5th largest and actress Thalía has been an out- tertainment market is one of the fastest grow- exporter of computers; and the 10th of standing case: she has been the lead ing sectors in North America: in 2013, box of- mobile phones character at Marimar (1994), Maria fice revenues reached USD 831 million, 7.1% la del Barrio (1995) and Rosalinda more than in 2011. • Among the top 20 creative goods export- (1999), which are among the top tele- The first Creative Digital City will be hosted ing countries in the world novelas exports in history. She is also a in Guadalajara, Jalisco (such us Mediapolis successful and internationally awarded • +100,000 hours of TV productions per in Singapore or Lyon Vise Digital Cluster in singer. year, exported to 100 countries and trans- France), and will be the largest production cen- lated into 30 languages Veronica Castro (Los Ricos También ter in the world for Spanish content produc- Lloran), Victoria Ruffo (El Triunfo del tion. Cinema and videogames have generated • 6th major exporter of animation, video- Amor), (Aracely Arámbula (La Patrona, over 30,000 direct jobs. The United Nations games, software and digital content. Telemundo), Sandra Echeverria (Ma- Development Program (UNDP) considers rina, Telemundo) and Maite Perroni Ciudad de Mexico as one of the main goods- • 1,500 economic units were registered (La Gata, Televisa) are also renowned in Mexico as producing programming for Thalia is one of the most well known and creative services production pole, fueled actresses, among many more. Mexican telenovela actresses in the world, with cable or satellite TV systems, films and video Cantinflas and El Chavo del lead roles in Marimar and Maria la del Barrio, by a new generation of innovative university (INEGI) Regarding actors, Rogelio Guerra Ocho are two of the top Mexican TV shows produced in early ‘90 students and professionals. (Azul Tequila), Gonzalo Vega (Cuna de Lobos), that have represented the Mexican culture abroad

12 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 13 MEDIA GROUPS

Grupo Televisa: the DNA of Mexican content 11° Brandon Tartikoff Legacy Award at Natpe Miami Emilio Azcarraga Jean started its career in munications Bestel. It has also held 50% of 2014: Emilio Azcarraga Jean, Grupo Televisa; Lauren Zalaznick, NBCUniversal; Rod Perth, CEO, Natpe; 1988 as operations director of Channel 12 in Iusacell, which is being sold back to Grupo Sa- Lilly Tartikoff Karatz; Jon Feltheimer, Lionsgate; and Tijuana; two years later was promoted as VP linas, which controls the remaining 50%. James L. Brooks, creator of The Simpsons of Programming at Grupo Televisa, and in Grupo Televisa also owns 14.6% of Spanish 1996 become COO and responsible of all the media group Imagina, and has an international company operation. In 1997 he took over the joint venture with Lionsgate on Pantelion presidency of the biggest Mexican media con- Films to distribute movies in the US Hispanic glomerate, when he was only 29 years old. market: the alliance (2011-2016) is planned to Under Emilio Azcarraga Jean leadership, roll out 8 to 10 movies a year. Grupo Televisa has duplicated its operations Televisa has also a strategic deal with Uni- and has been able to consolidate it businesses vision Communications, the most important not only in Mexico but also in a global scale media group within the US Hispanic market through strategic alliances in the US, China, with two broadcast TV networks: Univision Brazil and France. With telenovelas as its main and UniMás, as well as cable networks Galavi- Emilio Azcarraga Jean, president and CEO, Grupo Televisa, receiving the Personality of the Year awards TV format, the company produces over 90,000 sion (+ six channels), Univision Studios, Uni- from Reed Midem CEO, Paul Zilk hours of original content per year in Spanish, vision Local Media (62 TV & radio stations) later exported to over 130 countries. and Univision Interactive Media. Currently, it advertising. It is also a key player in the telecom- It operates three of the largest TV networks holds a 38% stake at Univision (after converting munication industry by operating the leading in Mexico: Canal 2, Canal 5 and Gala TV, as debt into equity) and will be the main content DTH provider, SKY (in partnership with Di- well as the local news channel FOROtv (cov- provider until 2025. The group has increased its recTV), as well as cable operators Cablevision, ering Mexico City and the Metropolitan area). share of Univision audiovisual revenues from Cablevision Monterrey-TVI, Cablemas and Through Televisa Networks it operates 24 pay 9.36% to 11.91% in 2010, and to be raised to Cablecom, accounting for close to 60% of the TV networks in Mexico and abroad (50 feeds) 16.22% effective December 2017. Mexican Pay TV market. reaching 37 million households on three differ- ‘We went from being highly-dependent on ent continents. the advertising market in Mexico, to the lead- Future Others assets include football (Club Amer- ing Spanish-language media corporation in ‘Even though the Mexican economy grew at a ica, Rayos del Necaxa and the Estadio Azteca the world and an active participant at Mexico’s very modest pace in 2013, the resilience of our stadium), music, radio (Televisa Radio), print growing telecommunications industry. In the advertising customer base, the success of our media (Editorial Televisa) consumer products, process, we have significantly enhanced our po- content in Mexico and beyond (through Tele- cinema, live shows (OCESA), digital media tential as a diversified media and telecommuni- visa Internacional), and the healthy consumer (Televisa Interactive Media) and telecom- cations corporation’. appetite for our video, voice, and data services These words from Emilio Azcarraga Jean, allowed us to deliver solid growth in Consoli- CEO of Grupo Televisa (*), show the great mo- dated Revenues and Operating Segment In- ment of the biggest Mexican media conglomer- come of 6.5% and 5.1%, respectively’, stated ate. ‘We built a very strong balance sheet, broad- Azcarraga Jean. ened our presence in key geographies, reached And he concludes: ‘Mexico has undergone new markets with our content and our produc- significant structural reforms, many of which tion expertise, significantly expanded our tele- were long overdue. Their effect will not be im- com infrastructure, grew our pay TV offerings, mediate, but these changes will have a dramatic and became a provider of voice and data ser- impact on the economy, on consumer demand, vices in the markets that we serve. The econom- and on the households that we serve. With the ic potential of both of Televisa’s key markets, Federal Telecommunication and Broadcasting Mexico and the Hispanic in Law we will face increased competition from the US, is rapidly growing the new channels. But the new regulation is also and the outlook is very opening great opportunities in the telecommu- favorable’, he remarks. nications sector, an industry where we have in- In its home coun- vested over USD 5 billion over the last six years’. try, Televisa has close to 70% of the broad- ()* The information and data to produce cast TV market, in this article was taken from the Annual Report Emilio Azcarraga Jean, president ant CEO, Grupo Televisa terms of audience and of Grupo Televisa and its official website

14 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL MEDIA GROUPS

Grupo Salinas, expanding to new frontiers With the action miniseries Drenaje Profundo, Azteca Created by entrepreneur Ricardo B. Salinas entertainment, sports and movies, while Az- diversified its content strategy. It was broadcast on Azteca Siete and MGM throughout Latin America Pliego, Grupo Salinas is the second largest teca Trece, focused on the mid-income Mexi- broadcasting corporation in Mexico with an- can families, has produced in-house 70% of its Azteca Siete in Mexico). It has also produced nual revenue of approximately USD 7 billion lineup including its main genre, telenovelas, six comedy Lucho en Familia and two seasons of and USD 1.3 billion in EBITDA through media of which have been produced for prime time The Lieutenant, trying to make a difference the (Azteca, Azteca America, AZ TVdePaga), re- and have been the most watched contents on Mexican market. With TV Globo (Brazil) it has tail, financial services, telecommunications and the channel. co-produce Between Love and Desire (based on Internet, insurance and banking. The company also runs Proyecto 40, an over- Mexican telenovela Mad Love), shot in Canada Grupo Salinas companies operate in Mexico, the-air UHF channel that delivers cultural, so- and Mexico and with good ratings levels. the US, Brazil, Colombia, El Salvador, Guate- cial, economic and political Mexican opinion In 2012, Azteca opened new studios to pro- mala, Honduras, Peru, and Panama. Azteca, leaders together. And it has recently re-launched duce telenovelas. In the inaugural speech Mr. now managed by its CEO Mario San Roman its Pay TV networks portfolio under the brand Salinas highlighted interesting concepts: ‘20 (see interview with him in this edition), was AZ TVdePaga, offering channels AZ Mundo, years ago we received a company that was los- founded in 1993, when an investor group, led AZ Click, AZ Corazon and AZ Cinema. ing money and, since then, we have created one by Mr. Salinas, bought two national television In 2001, Azteca released Azteca America, the of the most competitive Mexican companies in licenses from the Mexican government. fastest growing network in the US: the compa- our country and abroad. We are going through Under his leadership, Azteca ended Mexico’s ny, led by its CEO Manuel Abud, has affiliated moments of huge competition in the Mexican long-standing television monopoly through the stations in 70 cities, where 91% of Hispanics market and we believe it is not a matter of a successful nationwide positioning of Azteca live. Moreover, Grupo Salinas operates several third, fourth, fifth or “n” network to come. To- Siete and Azteca Trece (300 plus owned sta- networks in Central America: Channel 31 and day, competition is on the Internet and in more tions). Azteca is one of the world’s largest pro- Channel 35 in Guatemala (Azteca Guate); than 100 channels on Pay TV. There, great con- ducers of Spanish-language TV programming, Channel 44 in Honduras; and Channel 12 (El tents will make the difference’ (*2). with an output of over 10,000 hours of content Salvador) and Channel 9 (Costa Rica) through A significant phrase from Salinas Pliego is: per year. AS Media, headed by Raimundo Alonso. ‘Content is the king, while distribution is the The family-oriented Azteca Trece and the ‘Grupo Salinas is composed of dynamic, queen. Both live in the castle, which is the tech- mid-to high-income and fast-growing, and technologically advanced nology’. youth-focused Azteca companies focused on creating shareholder val- In the Mexican telecommunication market, Siete cover 97% ue and improving society through excellence. Grupo Salinas controls since 2003 Iusacell and and 95% of Mexi- We promote economic development in the is repurchasing from Grupo Televisa the 50% can TV house- countries where we operate by making technol- this company acquired in 2011. It also runs holds, respectively. ogy accessible to all levels of society’, highlights Triple Play company TotalPlay covering Mexico Azteca Siete has Ricardo Salinas Pliego, CEO of the group (*). City and its Metropolitan Area, as well as some produced in-house The group is also involved in the production, regions such us Guadalajara, Toluca de Lerdo 29% of its pro- co-production and distribution of telenovelas and Cuernavaca. gramming hours in and series for its channels 13 and 7. This content There is international growth, too. The com- 2013, including news, is exported through Comarex, Azteca’s interna- pany has expanded through Azteca Comuni- tional sales agent. caciones: this division operates a fiber optic In the past it has closed a deal with MGM, network of 34,000 kilometers in Mexico and which broadcast throughout Latin America Colombia and it was recently awarded a con- two in-house produced drama miniseries: Dre- tract in Peru to build and operate a network of naje Profundo and Al Caer la Noche (aired by 13,000 km that will unify all the capital cities across the Peruvian territory. With an invest- ment of USD 760 million, the aim of Azteca Comunicaciones Peru is to increase Internet coverage in that nation from 25% to 80%.

(*) The information and data to produce this article was taken from the Annual Report of Grupo Salinas, from the official websites of Azteca and Ricardo Salinas Pliego (*2) Extracts from Mr. Salinas speech during Between love and decire was a co-production the inauguration of the new studios in 2012. Ricardo Salinas Pliego, CEO between Azteca and TV Globo: it was shot in Canada Source: El Universal and Mexico and had good ratings

16 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL Special Report | MEXICAN TELEVISION

Mexico, an exciting television market

The Mexican market is the second larg- DTH operation Sky, and telco Bestel. It owns USA. Canal 12, located in Monterrey, Nuevo (history, science, technology), series, news and dropped 3% from 2008 to 2011, while Pay Mexico: audience market share, est of Latin America, with yearly advertis- 50% of mobile telephony operator Iusacell, Leon is its flagship station. Its programming kids programming are ‘high quality’ genres, TV audience grew 42%. Concerning audience by groups (2014) ing billings of over USD 5.8 billion (Spend- too, and OTT service VEO, launched in 2013. features locally-covered news, sports, children while telenovelas are found to be ‘low quality’. share, while terrestrial TV dropped 7%, pay Check+, estimated 2014), with two television Other assets include soccer teams, music, ra- Cadenatres shows and general audience programming. grew 36% in the same time period. groups Grupo Televisa and Grupo Salinas- dio, magazines, consumer products, cinema, Public TV The group produces daily over 20 hours of Audience Another industry source explained: ‘It must 5% Azteca accounting for most of the television live shows, digital media, and more (more programming. Pay TV is gaining market but it so far its be said that the Pay TV audience is growing 5% advertising market share. The government is information on Emilio Azcárraga Jean’s inter- audience is not measured on a nationwide a lot in Mexico, but the incumbent audience now calling for two new nationwide digital view in this edition). Pay TV range. Local industry sources highlighted that measurement company IBOPE does not have broadcast networks, with decisions expected Grupo Salinas is the second largest media Azteca 25% Televisa Networks is the main Pay TV national data is mainly available concerning an accurate measurement on Pay TV or DTT by 2015 conglomerate. It has also assets in various 65% programmer in México with 24 own and broadcast TV, which accounts for most adver- channels, where Public TV is growing strongly. As it is happening with most of the TV business branches industries both, in Mexico third party networks and 50 feeds covering tising billings. That’s why most of the advertising industry market of the world, Mexican TV is currently and abroad. Created by Mexican entrepreneur all genres. In 2013 the company reached its No official data from Nielsen Ibope Mex- relies on the Private broadcast TV ratings data’. undergoing a transformation in the way it Ricardo B. Salinas, it controls Azteca, Az- Televisa audience levels by launching 25 new shows ico’s Television Audience Measurement was The Public TV national audience market share produces and distributes content, with new teca America (US Hispanic network), Grupo Source: Prensario, private sources through its channels, producing +22,000 available at the time this report was made. is estimated by some at 5% to 7%, while other multiplatform formats offering programming Iusacell (50%, with Televisa) and Totalplay, a hours of original contents and 500 hours of Only audience measurements on nationwide less optimistic sources mentioned 3%-4%’. and developing new watching practices. Free Triple Play operator in Mexico (more informa- exclusive content for digital and social media. networks 2, 5 and 9 (Televisa), and 7 and 13 TV, Pay TV and Online TV are updating their tion on Ricardo Salinas Pliego interview). Broadcast TV Recently launched AZ TVdePaga produces (Azteca) are available at the company website. Advertising offerings for the digital era. Grupo Empresarial Angeles is the third Televisa has built three national networks: and distributes (through international sales There is no information regarding Pay TV or TV advertising accounts for around 65% According to the Instituto Nacional de Es- largest private media group in Mexico. It is its flagship Canal de las Estrellas-Channel 2, agent Comarex) four pay TV networks: AZ Public TV channels. of overall advertising revenues, reaching (at tadística y Geografía (National Institute of controlled by Olegario Vazquez Raña and Channel 5 and Gala TV-Channel 9, as well Mundo (formerly Azteca International), AZ Research by Private Advisor Consulting rate card prices) USD 3.8 billion by 2014, a Statistics and Geography, INEGI) 95% of the Olegario Vazquez Aldir with inroads in the as broadcasting programming through 20 Corazon (formerly Azteca Novelas) AZ Click Team reveals that sources Mexican homes had a TV set in 2013, while the tourism, health and finance industries. The more regional and local stations (Televisa (for young people) and AZ Cinema (movies). agreeo on considering that the average TV consumption was over two hours company owns Grupo Imagen, a communi- Regional), including FOROtv in Mexico City. MVS Television operates a package of six broadcast channels operated Mexico: TOP 3 programs, by channel (July 2014) a day (IBOPE). cation unit that expands into TV, press, radio According to public information, the coverage Pay TV networks, including 52MX (gen- by Televisa and Azteca gather Source: Nielsen IBOPE Mexico and Internet. It owns the free TV channel Ca- in terms of population of Televisa’s free-to-air eral entertainment covering Mexico and US), close to 90% of the total au- Canal 2 Media groups denatres, as well as the second-oldest newspa- TV stations is 92% for Channel 2; 85% for Cinelatino (movies), Exa TV (music), Multi- dience share in Mexico, with Pos. Program Genre Channel 5) and 70% for Channel 9. Grupo Televisa is the largest Spanish-lan- per in Mexico, Excélsior (100,000 copies sold premier (erotic movies and series), MC (mov- 65% and 25%, respectively. 1 lo que la vida me robó telenovelas guage programming producer in the world, per day); online news TV channel Excélsior Azteca is another leading producer of ies, series, sports) and Claro Sports (owned The remaining 10% is attrib- 2 hasta el fin del mundo te amaré telenovelas with over 93,000 hours of content rolled out TV, and 20 radio stations with over 70 affili- Spanish-language TV programming and by America Movil, operated by MVS). Multi- uted to private channel Ca- 3 Mi corazón es tuyo Telenovelas in 2013; its exports amounted to USD 463 ates in Mexico and the Southern US. main competitor of Televisa. It runs two na- medios Television is also an important player denatres and Public TV net- tional TV networks in Mexico, Azteca Trece million through licensing and syndication in Grupo Multimedios is the largest media here with Milenio Television (news), Multi- works Canal Once, Canal 22, Canal 5 1Q14. The company has operations in several conglomerate in Northeastern Mexico in- and Azteca Siete, with more than 300 owned medios Deportes (sports), Telediario (news) TV UNAM and Una Voz Con Pos. Program Genre aspects of business: Free TV, with three na- volved in television (Multimedios Televi- and operated outlets across the country (total and Teleritmo (music) with a total of 13 TV Todos, among others, in equal 1 rápidos y furiosos 5in control Movies tionwide TV channels and one local station in sion), radio, telecommunications (TVI-Mul- coverage of 90%). All in all, Grupo Salinas’ and Pay TV channels in Mexico and the U.S. parts, it is believed. 2 fsi Holanda vs Argentina sports Mexico City, and Pay TV. timedios Redes, where Televisa has 60% of networks have 180 licenses, including a local Many independent cable operators obtain It has not been possible 3 Qué pasó ayer 2 Movies It is also a key player in the telecommuni- the equity), outdoor advertising, publishing and an affiliate station, Proyecto 40 (since programming from PCTV, originally an as- to compare Pay TV figures cation market, controlling four cable MSOs (newspapers and books) and movie theatres. 2012 available con DTT and reaching 9 mil- sociation of independents, with huge distribu- against broadcast TV data, in Azteca 7 Cablevision, Cablemas, TVI and Cablecom; MVS Comunicaciones is also an important lion homes nationwide), and accounts 39% of tion and production facilities (including pay order to assign market shares Pos. Program Genre 1 uP una aventura de altura Movies Pay TV market the total TV licenses in the country. channels TVC Networks, distributed to its on a national basis. But, a re- 2 Planeta de los simios revolución Movies market. Founded Originally a local network at Mexico City, affiliates) now controlled by MSO Megacable, port by the Latin American Mexico: Advertising market share, per channels 3 fsi Holanda vs Argentina sports on Free TV and Pay TV (1Q14) in the ’60, it is Cadenatres has achieved significant national the largest single cable operator in Mexico (1.2 Multichannel Advertising owned by Joaquín coverage through affiliate stations in Ciudad million of subscribers). More information Council (LAMAC) states that Canal 9-Gala TV Free TV Pay TV Juarez, Mexicali and Nogales, as well as pay Vargas Guajardo about these two companies appears in the fol- between 2010 and 2013 the Pos. Program Genre Unicable and his family, TV national distribution. It is considered the lowing articles. Average Time Spent (ATS) on 1 la reina del sur Telenovelas Fox and operates Dish third-largest television organization with LAMAC published a report —elaborated by the Pay TV channels mem- 2 decisiones extremas Drama Series Azteca 13 7,18% Canal 2 strong own production of news programming 5,99% Mexico, the sec- IPSOS— about the perception of TV by the bers of the entity in Mexico 3 reina de corazones Telenovelas Warner ond largest Mexi- and fiction series, this through an alliance Mexican audience. based on a sample of 77 has shown a growth of 20% 20% 5,83% can DTH platform with top fiction independent producer Argos TV channels, 72 of them pay TV and 5 broad- at most of the demographic 35% Discovery Azteca 13 5,67% —in partnership Television. According to a source from the cast TV. According to this paper, 51% of the segments. The pay TV net- Pos. Program Genre 22% Otros 5,51% Sony with EchoStar network, Cadenatres has 5% of the national viewers polled find pay TV channels to be of a works that are not members of 1 fsi Alemania vs Argentina sports 64,46% 25% Corp., which owns audience share. ‘high quality’. Another finding is that they do LAMAC grew 14% and broad- 2 avenida Brasil Telenovelas 5,36% 3 hechos noche News Azteca 7 TNT 49% of the com- Multimedios Television manages 13 analog not relate ‘high quality’ with ‘high audience’: cast TV expanded by 3%. Canal 5 pany—, as well and digital outlets: seven in Monterrey, Ciu- while the average pay TV channel ratings was In another report, LAMAC as MMDS system dad Victoria, Leon, Matamoros, Nuevo Lar- 0.06%, the ‘high quality’ qualification aver- asserts that the broadcast TV The original data from the source does not include audience Source: SpendCheck+/DataCheck information, just the position and genre MasTV. edo, Tampico and Torreon, and six stations in age was 45%. Viewers believe documentaries annual average rating has

18 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 19 Special Report | MEXICAN TELEVISION

Mexico, an exciting television market

5% growth compared to 2013. This, according to data provided by SpendCheck+ from DataCheck USA (data: 24x7, in real time 80+ categories and 700+ brands and products – Digital Video Fin- Public TV Mexico: Types of Public TV Channels gerprint). The Sistema The same source points out that during the first half of 2014, Publico de Ra- Legislative and Judicial over 1.25 million of advertising insertions have been detected at diodifusión del Powers Mexican TV. ‘This means that broadcast TV accounts for a 78% Universities Estado Mexicano 6% share and Pay TV takes 22%. Considering the data by outlets, Az- (Public Broad- 9% teca’s networks (7 & 13 in Mexico City) have a larger number of casting System insertions in comparison to Televisa’s (channels 2 & 5 in Mexico Federal 13% of the Mexican Government City). On Pay TV the top three networks are Discovery Channel, State), gathering Fox and History’, it adds. 32 Public TV with 72% DataCheck did not have available investment data in US dollars the main goal of for the first half of 2014, but it repòrted in April the figures for the providing a non- 1Q: Televisa’s channels 2 & 5 took over 58% of the market, while State profit broadcast- Governments Azteca’s 7 & 13 had 42% of the total. Regarding Pay TV (USD Source: SPR ing service, was 93.4 million in 1Q 14), six channels account for 36% of the total investment: Televisa’s Unicable (USD 6.7 million), Fox (USD 5.6 created along with million), Warner (USD 5.45 million), Discovery Channel (USD the Federal Telecommunication & Broadcast Law enacted in July. 5.3 million), Sony (USD 5.14 million) and TNT (USD 5 million). At present, it operates 16 stations in 14 Mexican states covering 56% of the national population. Local state governments run 24 Programming genres channels, while 4 are federal channels operated from Mexico City, Telenovelas are the king of fiction content in Mexico; they are and another 4 depend on Public universities. not only successful within the country but also at many interna- A Government board —including a Chairman and represen- tional markets. Televisa and Azteca are its major producers, with tatives from the Secretariats of Government, Public Education, in-house production teams that do not depend on independent Health and three representatives from a Citizen Counsel — as well production companies. In addition, Argos Television, is an inde- as the Mexican President, Enrique Peña Nieto, are in charge of the pendent player that also produces telenovelas and series for Ca- administration and management of the SPR, which cannot broad- denatres in Mexico, Telemundo in the US Hispanic and for pan- cast commercial messages and ad sales, but could receive donations regional networks in Latin America. or sponsorships (Art. 4 of the Law). The Statistical Yearbook by IMCINE describes: ‘TV series used Regarding programming, its content promote independent and to be produced only by the networks; but, in the last years new cultural productions to support the integration of minorities, players have appeared. That’s the case of Argos Comunicacion, seeking the largest audience possible, both social and geographi- which was the fourth largest producer in 2013, trailing networks cally. A very important obligation is to promote and invest in the Televisa, Canal Once and Cadenatres’. production and distribution of diverse content that reflects all the Regarding genres, fiction is the one that calls for the largest au- segments of the Mexican society. As a result of digitization —the dience, while non-fiction series are mainly aired on specialized switch-off in Mexico has been set for December 31, 2015—it is channels (Public TV). In terms of production output measured by expected that public TV will achieve better coverage in the near hours of programming, in 2013 86% of the total were documenta- future. ries and 14% fiction series, according to the same study. The three main public TV players at a national level are Canal Once, the oldest public TV station in Latin America, operated by Mexico: TV Series (2013) the Instituto Politécnico Nacional, reaching 70% of the popula-

Genres Producers tion; Canal 22, from CONACULTA, Consejo Nacional de la Cul- tura, reaching 58% of households, equivalent to 39 million people; 14% and TV UNAM, Universidad Nacional Autónoma de Mexico. 33% 24% Network Red de Radiodifusoras y Televisoras Educativas y Cul- turales de Mexico (the “Red”) operates 60 TV and radio stations —including Once, 22 and TV UNAM— throughout the country 86% 9% 24% and it is considered the third largest after Televisa and Azteca. 10% The Congress and Judiciary channels are in operation, too, as well as the Educational Television Network (Television Educati- Fiction Canal Once Televisa va), including Ingenio TV, Aprende and Red Edusat, which oper- Documentary Cadenatres Argos Others (Sony, HBO, 21Cero, Canana ates six educational channels: Telesecundaria, TV Docencia, Tele- Charanga Films, Conapred, Televen) bachillerato, Tele Mexico, TV Universidad and Telesecundaria. Source: Statistical Yearbook of Mexican Cinema - IMCINE

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Canal Once, social responsibility in the digital era

After 55 years on air, Canal Once of the Insti- XY, Los Minondo, Pacientes, Paramédicos and organized tuto Politecnico Nacional from Mexico is one Soy tu Fan, among others. our news of the first public networks in Latin America. In 2013 Canal Once co-produced three se- programs, Enriqueta Cabrera, its Director, explains to ries: the second season of Niño Santo and Al- that fea- Enriqueta Cabrera, Prensario: ‘We reach 70% of the Mexican guien Más, with Canana, producer company ture three Canal Once’s Director population with free TV, and are present in owned by Diego Luna, Gael Garcia Bernal and daily edi- almost 500 Pay TV operators all around the Pablo Cruz; and Crónica de Castas. ‘This year tions from Monday to Friday, and the addition country. Also, we cover USA and part of Canada we are working on two series, one for teenagers of opinion slots Mexico Social, Primer Plano, with special programming at our international and the other one for kids. The first series is the Espiral, and Dinero y Poder.’ channel, and we have two digital channels with sequel of Kipatla, but with a new name, while Canal Once has sought to “strengthen a stra- exclusive content for kids and young people.’ the second one is a thriller for school children. tegic” relationship with regional broadcasters ‘We are prepared for the analog switch-off in The second season of Paramedicos concluded through the Televisión América Latina (TAL) 2015, so that all TV productions are in HD. Fur- the development stage, envisaging a possible net and the signing of an agreement with the thermore, we are working to have our equip- new production in 2015,’ she further comments. Asociación de Televisoras Educativas y Cul- ment, facilities, and video library fully digitized. Regarding documentaries, it is worth men- turales Iberoamericanas (ATEI), that allows In addition, we work on a multiplatform of- tioning Historia de la Educacion en Mexico diffusion of the contents on an electronic fer with varied contents for a mixed audience, and Maestros (7 episodes); Historias de Vida platform to Latin America and Spain, and the both in tastes and ages. We have two websites, walks the path of important people in Mexico, exchange of projects and ideas within the as- content on YouTube and iTunes, a Canal Once and Antropológicas (33 episodes) is about local semblies and forums that are part of the orga- podcast, and an iOS app for our VOD contents,’ anthropology, archeology, and history. Also, nization. she adds. Cronicas y relatos de Mexico and Elogio de la ‘Los Colores del Fútbol is a project for which Cocina Mexicana. In terms of kids-youth and we co-produced 47 short documentaries to- Programming preschool, there’s the 26th season of game show gether with producers from Brazil, Colombia, The network has steadily increased its origi- A la Cachi Cachi Porra, kids magazine Pie Rojo; Bolivia, Jordan, Japan, Germany, South Korea, nal production, investing 70% of the 2013 bud- and Central Once, a slot produced and directed Sweden, among others, and were released dur- get in the develpment of fiction series together by young people, which mixes music, inter- ing the World Cup Brazil 2014,’ says Cabrera. with independent producer companies. Some views, and entertainment. of them are El diván de Valentina, Bienes Raíces, Only 7% of the budget goes to acquisitions. MIPCOM Among them, Downton Abbey (BBC), whose ‘ProMexico might be a great ally for the pub- fourth season premiered in August, and Pilares lic TV, not only in terms of promotion of the de la Tierra (Tandem). content produced in Mexico or the injection Cabrera continues: ‘We have the cultural in- of international capital for its production, but sights news show Aquí nos tocó vivir, hosted by also the insertion of our industry in a world that Cristina Pacheco, which has been broadcast for demands high quality standards, creativity and more than 35 years and recognized by the production,’ she highlights. Unesco as Memoria del Mundo (Mem- ‘Its drive will encourage the independent ory of the World). In 2013 we re- production, the creation of a global market for Mexican public TV shows, and will contrib- ute to join forces of co-production among Cronicas y relatos de Mexico, documentary countries,’ she adds. ‘Mexico has been a benchmark in Latin America and the world TV production in- dustry since mid last century. We have to take advantage of this status and the new technologies to fully participate in the global dynamic arena. We will keep interacting with broadcasters from different countries, pro- ducing high quality contents, opening hori- zons and consolidating as a broadcaster with The series Alguien Más and social responsibility in the digital television Niño Santo (second season) are two co-productions with Diego Luna and Gael García Bernal’s Canana era,’ Cabrera concludes.

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Canal 22: Public TV for export

At Churubusco Studios offices, Prensario scenario by doing more interviews Raul Cremoux, General Director close-ups. People express Documentary Frida Kahlo is one of the latest productions of Canal 22, with a of Canal 22 from Mexico, with Ana Cruz, their needs in short films view to the international market Production and Programming Assistant and videos, and we have to Manager, and Gastón García, Corporate Im- roll out co-productions to in- age Director. clude them.’ The executive highlights the network cur- ‘The fifth line of action appears with the rent vision and what it means to be a public new legislation, and the role we will play in channel in Mexico: ‘Being a public broad- the new media environment in Mexico, where caster is a huge commitment, as the interest is Canal 22 may be the seed of a new cultural not focused on advertisers. The purpose and network. We already have the Public TV, Uni- vision are oriented to the national audience. versity TV or the Instituto Politecnico’s Canal It’s an honorable responsibility to bring the Once. We will not change them or the State, best quality programming, both in-house and but a cultural TV might represent ourselves.’ acquired.’ Cremoux further says: ‘Nobody ignores that there are hot spots of vio- Primer Acto and Instinto Animal, different concepts for TV lence in the country. As the government, we agree that cul- joined to know what happens in other lati- ture and its diffusion are big tudes, their understanding of “public func- deterrents of these evils. We are tion”, how they manage to survive and how trying to communicate with a they have other resources that may be difficult younger audience, 10-20 years to think about.’ old, which we did not reach up ‘For example, the BBC has a budget of to now.’ more than €5.100 million. We have €9 mil- And García adds: ‘We created lion and we try to make the most out of every a high-quality kids program- cent. In terms of co-productions, we focus Gastón García, Corporate Image Director, Ana Cruz, Production and Pro- ming slot and a strategy for the our work on research and production script, gramming Assistant Manager, and Raúl Cremoux, General Director Internet with success stories, and we allow ourselves to work together with such as conversations on so- big producer companies for documentaries. ‘However, our mission is not currently cial networks during the Sochi 2013 Olym- TVE (Spain) proposed us to work together,’ being accomplished, as we should reach all pic Games, where we outperformed private he points out. corners of the country. Nowadays, we only broadcasters. And it was about non-sporting ‘With the arrival of Raul, we started to ex- reach 39 million Mexicans, which represents issues, with two teams telling stories about port our productions. At MIPTV, in April, we one third of the total. Consequently, we have cities. We have social audience metrics, which released new series with big names of Mexi- much to do and we have to do it together, not is different from ratings.’ can art, composed by 10 episodes to bring the only with the resources provided by the gov- Ana Cruz, Production and Programming world the images of Frida Kahlo, Diego Rive- ernment, but also with our own.’ Assistant Manager, comments on: ‘The effort ra, Orozco, Octavio Paz and Juan Carlos Ru- ‘We’ve been 16 months at the general di- is devoted to have the best we are able to pro- bio, among others, produced by well-known rection, and we have established five aspiring duce, both technical and financially. We seek Mexican documentary filmmakers. The goal lines of action. Firstly, we want higher quality to innovate, as at Primer Acto, aimed at the is to show the diversity of our culture to the production; secondly, national coverage; and theater, or Instinto Animal, that is not a pet most demanding public. We have been pro- thirdly, representation of our national iden- show, but a wider conceptualization about ducing HD for five years and two years ago we tity (when you look at the BBC you think of animals company, as sentient living beings.’ digitalized 18,000 hours of our video library; the UK, or NHK is Japan). Curiously though, ‘We have 30% of in-house production, there are still another 10,000 hours.’ watching American commercial TV we think a small percentage of co-production and a Regarding the role of ProMexico for MIP- about the USA, but it is not the best.’ majority of acquired programming. Here, we COM 2014, the executives assert: ‘It is admi- The fourth line of action is the digital want to bring the best of public TV from oth- rable and very honorable that the Ministry of agenda or, in Cremoux’s words, ‘to produce er countries with a cultural approach, beyond Economy has achieved to put Mexico at the in a different way’. He explains: ‘Thanks to the mere entertainment. Last year, we had the ‘Country of Honor’ spot, at the most impor- smartphones, human beings communicate in first public TV meeting, where representa- tant audiovisual market in the world, and we a different way, and we have to adapt to this tives from 12 countries from every continent have to take advantage of it.’

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TV UNAM, the cultural Mexican TV channel

Ernesto Velazquez Belonged to the Universidad Nacional Au- through DirecTV and cable systems that have Briseño, general director tonoma de Mexico, TV UNAM is one of the not included the TV network before, having three most important public TV channels in presence in more than 400 cities. Mexico celebrating nine years in operations this Ernesto Velazquez Briseño, general direc- 2014. tor, explains: ‘TV UNAM has been recognized Through Red Edusat, it reaches by satellite national and internationally because we have most of Mexican homes, and after the agree- privileged the local artistic expressions, as well ment with the Mexican Public Broadcast- as the habits of the students, increasing their ing System (formerly OPMA), it now covers participation in the projects and TV programs’. through DTT signal 16 cities (56% of the total It produces 33% of its programming in audience). Since 2013, the channel website can house, while 33% comes from third-party pro- be accessed from any mobile device, and since ducers —programming exchanges deals—, and next year it will reach all the national territory the remaining 34% are acquisitions. Top pro-

Entre dos mundos and El Penacho de Moctezuma, two of the main documentaries from TV UNAM ductions are El Pueblo Mexicano and the inves- tigation program Observatorio 2012, as well as the documentaries Entre dos mundos. La historia de Gonzalo Guerrero, El Penacho de Moctezuma. Plumaria del Mexico antiguo (co-produced with Austrian Public TV channel ORF) and Maestros detras de las ideas. ‘We have strengthen our international presence. We host twice the Semifinal of the Emmy International Awards in the categories of “Art and Documentary” programs’, explains Velazquez Briseño, who has also been president of the board of ATEI, Educational and Cultural Television Association of Ibero America. It has also been a president of La Red (2005-2007) and has created Alianza Mexicana de Televisoras Universitarias. ‘TV UNAM has collaborated with the most important European public broadcasters, such us ARTE (France), Rai (Italy), BBC (UK), TV3 and Canal Vasco (Spain), PBS (USA) and RTVF (Belgium), and the Latin American En- cuentro and Construir TV (Argentina); TV Ciudad (Uruguay) and Canal 15 (Costa Rica)’, concludes the executive. ‘The channel has received over 300 awards, including “Best Cultural Channel in Ibero America” by the Universidad Carlos III (Ma- drid, Spain); the Oscar in 2008 for Pedro y el Lobo (co-production with Breakthrough Films UK); Premio Mundo Latino for Entre dos mundos… on the Festival Internacional de Cine Latinoamericano (Trieste, Italy 2013); 13 Premios Nacionales del Club de Periodistas de Mexico and 3 Premios Nacionales de Period- ismo by the Consejo Ciudadano, including the 2012 edition for the series El pueblo mexicano’, concludes Velazquez Briseño.

26 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PUBLIC BROADCASTERS

Una Voz Con Todos, Mexiquense TV public digital TV celebrates 30 years

Una Voz Con Todos is a digital public TV channel The Sistema de Radio y Televisión Mex- operated by the Sistema Publico de Radiodifusion iquense (Mexiquense TV) was the first Public del Estado Mexicano (Public Broadcasting System State-Owned TV station with national cover- of the Mexican State), whose main goal is to en- age in HD: on free TV (Canal 34 y Canal 34.1 rich and increase public TV coverage in Mexico. It HD in Valle de Mexico y Mexico City; Canal offers cultural, educational and civic programming 12 y Canal 12.1 HD on Valle de Toluca); with and aims to create a new space where diversity can Pay TV it reaches more than 25 Mexican states take place. (Cablevision, TotalPlay, Megacable and SKY; Since March 2014 it has begun broadcast simultaneously on na- and US/Canada with Mexicanal; America with tional free TV and pay TV, which has allowed having full coverage of SATMEX); and Internet it reaches all the world. Lucila I. Orive G., the Mexican audience. This goal was possible because of the Federal ‘Our main purpose is to broadcast the Mexi- managing director Telecommunication & Broadcasting Law dispositions, must offer and can society culture and promote our identity. must carry. Moreover, at the channel website (unavozcontodos.mx), We generate high quality original production that has allowed our chan- the audience has access to its contents by streaming or VOD service. nel to reach wider audiences in Mexico and abroad’, explains Lucila By the end of this year, it will have 26 retransmission stations of- Orive, managing director. fering in house productions, co-productions and international acqui- Its main shows are MXQ Noticias (three editions), De Buenas, Porque sitions. The line up features news, science/investigation, culture/art Soy Mujer, Telediario Crónica, MXQ Deportes, Esfera Pública, La Báscula, programming. From January to June it has produced or co-produced Retuit, Cinescape, 100% Grupero, Fondo para que no caigas and Va en 14 series with 299 episodes, adding 391.5 hours to the programming Serio. ‘Over 65% of our line up is produced in-house, especially series. heritage of the “Sistema”. The most populous and economically powerful State of the country has The main ones are Arte por todos (urban cultural expressions), a universal vision, so we also broadcast series from England, US, Korea, Novedad de la Patrica. Patria Adentro (showing the different Mexican Spain, Germany, etc., which balance our programming offer’, adds Orive. regions), Ciencia en la Ciudad (scientific discoveries, recognized in ‘The public TV market in Mexico has become stronger in the last years 2013 by the Consejo Nacional de Ciencia y Tecnologia, CONACYT) and the audience is choosing us to entertain tjem. We are not interested and two seasons of Maestros Olvidados. Also, the series Mexico Tropi- in ratings, but we do want to be close to the audience… the future will be cal (music), ¿Por que en Mexico? (foreigners living in Mexico), Uru- better if the Public TV is permitted to broadcast advertising, which will guay 52 (cinema), Coleccionista (fiction series about history), among allow us to compete in a national scenario’. others. Orive concludes: ‘We are very exited about our participation at MIP- The channel has strategic alliances with international providers COM. On September 26 we will be celebrating our 30th Anniversary as such us DW (Germany), BBC (UK), Discovery (USA), TVE and TV3 the most important Public State-Owned TV in Mexico. In November we (Spain), TV UNAM (Mexico), as well as regional public TV entity will be closer to digitalization. The worldwide community will acquaint- Television America Latina (Red TAL) to exchange content and tech- ed us and a big business window will be opened in Mexico for them’. nologies that provide a ‘global vision’ to Mexicans.

La Red: the third national TV network

The Red de Radiodifusoras y Tele- channels. These media depend on the Government visoras Educativas y Culturales de and state organisms such us federal institutions Mexico (La Red) was created on No- and public and private universities. The network vember 2005 and gathers 64 affiliated covers an estimated audience of 25 million of TV channels, of which 63 are Public viewers and radio listeners in 30 federative entities, TV & Radio systems —governmental, which has made La Red as the third national broadcast educational institution, cultural and network. civil entities— and SATMEX, an even- Juan Octavio Pavon, director at Radiotelevision de Veracruz tual partner in an honorary capacity. (RTV), was named president of La Red in December 2013 for the pe- Juan Octavio Pavon, Director It was launched to make possible riod 2013-2015. ‘We are going through a key moment: the transition at Radiotelevision de Veracruz, was named president of La Red the coordinationand mutual collabo- to DTT and a new regulation scenario that we hope will give us the for the period 2013-2015 ration between all these radio and TV necessary tools to reinforce and impulse public media’, he highlights.

28 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL COMMERCIAL BROADCASTERS

Azteca: moving to multiplatform Televisa: ‘We are much

Siempre tuya business, and beyond Acapulco, a big more than broadcast TV’ success telenovela on Azteca Trece ‘Azteca is not a TV station any more. That’s bile, etc. Today, 10% of our production is for José “Pepe” Bastón, VP of Television and intellectuals and key par- why a couple of years ago we’ve changed our new media. We are producing shorter stories, Contents, Grupo Televisa, explains to Pren- ticipants of our cultural and name from ‘TV Azteca’ to just ‘Azteca’. We are easy to understand, with a good hook to catch sario: ‘Quality and consistency are the “name political life. And Chan- now a multiplatform and multi-business com- fast the audience. We have short novela series, of the game”. The fact that we are today, and nel 9-Gala TV offers al- sports, music channels, beauty channels… ternative programming La Gata, The Color of Passion, pany, even we are not any more just a content have been for decades, a leader in the Mexican La Malquerida and My heart is producer. Big news is that we’ve set up Azteca comparing to TV, you have to producer smaller television market, is the result of both. Over for women: we have yours are top rated telenovelas but many more projects’. the rights for Mexico on Canal de las Estrellas. This Communications Colombia, to build more the past six decades, we have produced more genre concentrates the majority of the than 20,000 km of fiber optic in the country. ‘On broadcast TV, our big news has been than 800 telenovelas and most of them have to broadcast content audience and ad dollars We have also a similar license in Peru. The a total re-launch of Channel 13, renewing had great success not only in Mexico but also from Telemundo ADN of Salinas Group is to reinvent ourselves the logo, its global image, the scheduling of in over 50 countries’. and other platforms, niches such us music, cinema, ra- El hormiguero is an interview show such as pay TV, and dio, movie production, editorial, every time’. programs, etc. Even we’ve changed the execu- broadcast on Azteca Siete These telenovelas have helped to create a Mario San Roman, CEO of Azteca, stresses tives in charge, now Rodrigo Fernandez is the global brand for Televisa. ‘Today, nobody in we also have reruns etc. Our key product, the tele- the evolution of the group: ‘We are buying general manager of both Channel 7 and 13. the world can talk about telenovelas without of our most important shows’, he novela, must become 100% digital many TV stations in different countries, bet- With these, we are looking for better synergy mentioning us. The same goes for series, com- completes. in order to be able to be consumed ting strongly on pay TV business, redesigning between our channels. We are now producing edy shows, variety shows, newscast, and sports ‘Audiences have been evolving and are now anytime, anywhere’, he added. TV channels, and entering new businesses as strong original content for the two TV chan- coverage. Thanks to the preference of the audi- more demanding. We have to provide them Baston announced a multiannual and mul- fiber optic services. This is what you have to do nels’. ence, advertisers clearly prefer investing in our with better stories, more sophisticated charac- tiplatform deal with MiTu to produce digital nowadays to grow significantly. Genre twists, ‘TV is a Fortune Wheel. You are not so clever productions. They not only get the best value ters, wittier dialogues, and the ability to inter- content for the young Hispanic and English good ideas about new programming, are little when you are up, and you are not so silly when for their investment, but also they feel “iden- act with the content through the Internet and audiences. MiTu has over 43 million of sub- changes for the moment of our TV business. you are down. Sometimes you are right and tified” with our content, with our stories and social media sites. We continue to complement scriptions in the world, +400 million visits per A big growth comes through business diversi- others you are simply lucky… with the same with our talent’. our offer with third party content that is rel- month and 1,300 associated channels. fication’. program you can have success or a failure de- La Isla it is a very successful reality ‘Televisa is much more than broadcast TV. evant to our audiences and advertisers’. show on Azteca 7 ‘About content business, our focus now is to pending on context details. Mexican TV is one We have 24 cable networks, digital platforms, ‘We are completely involved in co-produc- produce high quality of the most competitive markets of the world. A 20% market share today is far difficult to get and all kind of audiovisual productions. We tions, both in the production and financial contents for TV + We produce 20,000 hours of programming per that a 30% in the past’. work to consolidate four pillars: 1) digital side. This is an interesting area of growth and new platforms: year, very few countries manage these levels of Telenovelas or TV series? ‘Press loves this dis- platforms; 2) specific content for native digital one that will satisfy the demand of our audi- Internet, mo- production’. cussion, but for us the Telenovela is and will be audiences; 3) strategic alliances; 4) world-class ences and advertisers. We are facing new regu- ‘The new thing in TV programming is to the king. The main successful fictions in Latin technological support’. lations in Mexico and our plan is to adapt to integrate TV with digital & social networks, America are telenovelas, it is the most profitable Close to 100% of the flagship network them. We are concentrated in the quality of generating real time communications with the genre for us. The TV series are more expensive Channel 2-Canal de las Estrellas program- our content: a good content will always be the audience, different ways of interactions. Many and too short to make business ride. The U.S. ming is produced by Televisa. ‘We have our key to compete’, he concludes. people mention the format Rising Star, but I market is another story, they can afford a cost main newscasts and five new episodes of our am talking about Bravo with its chef programs. of USD 800,000 or more per episode, within a telenovelas every single weekday. It targets the Digital The future is towards there, with Second Screen 13-episode weekly model. In our region we call whole family, with special emphasis on wom- During IAB Conecta 2014, held in August in applications, multiplatform developments. ‘TV series’ to 60-80-episode programs that in en. Our telenovelas are our key programs and Mexico, Baston highlighted: ‘Our objective is The big challenge is to monetize what you fact are ‘telenovela-series’. This said, I agree that concentrate the majority of the audience and to be a worldwide leader in production and do in new media. To produce is easy, to in the future, telenovelas will be shorter, 80 epi- ad dollars’, describes Baston. distribution of Spanish-language con- put on air is easy. The difficult matter is sodes or so, because it will be difficult to keep Channel 5 targets younger audiences, from tent for all existing platforms and the to get fresh money for it’. the audience so long with the same thing’. children and teens in the morning and early af- future to come. Since three years ago ‘I don’t see a dark future for free TV, ‘Also, the broadcasters will proceed with ternoon, evolving into a more adult alternative we have initiated a deep transforma- though. With the new media the au- more syndicated TV, co-productions, often in- in the evening and night: ‘We are producing tion in how we think the digital world: dience is atomized in many options, ternationally. In house production turns to get new content for prime time that targets young our efforts have transformed from a this is a fact. But free TV will con- bigger, very expensive, and they won’t be able to adults that demand a much more interactive simple business unit to become tinue as the unique option to get afford it on their own. Free TV needs to make a experience. The new shows include a digital the DNA of our content pro- strong market share, and its difference vs. the other screen options. Both for component, and we also program internation- duction’. portion of the market will free and even pay TV, the other big challenge al series and films from Warner, Sony, Para- Televisadeportes.com, not- be valued better than in from now will be to keep the young audiences, mount, Fox, Viacom and Lionsgate’, he says. icierostelevisa.com, TV and the past. This is happen- against the digital platforms. It is difficult, but Channel 4-FOROtv is a very different pro- entertainment integrate Tele- ing in the U.S. market, for we can do it. Azteca is very successful in young posal. ‘Most of the shows are newscasts or news visa’s digital ecosystem. ‘We are instance, the ad minute series and realities. Here we have one of the big- related, but we have also incorporated cultural adding some properties from the Mario San Roman, CEO of Azteca prices are higher than ever. gest disputes for the media future’. programs, political debates and editorials from free and pay TV channels to specific José Bastón, VP of Television and Contents, Grupo Televisa

30 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 31 COMMERCIAL BROADCASTERS By Angeles Perez Aguirre, Prensario media correspondent in Mexico

Cadenatres: how to become an alternative

After acquiring radio frequencies and project due to the social newspaper Excélsior —the second oldest in and political situation Mexico with 100,000 units sold per day—, in Venezuela,’ explains Grupo Empresarial Angeles (GEA) bought TV Scripted Series Executive channel Cadenatres in 2007 and redefined its Producer Eric Reid. Eric Reid, Cadenatres’s Scripted Series Executive Producer, and Rodrigo Bastida, Grupo Imagen strategy by founding Grupo Imagen Multi- Cadenatres also reached Multimedia’s Communications Director media (GIM), which manages GEA’s interest a deal with Fox International in the communication business. The group Channels Latin America to ‘People want to see other things on also added new business areas, such as First carry out some productions TV, to talk about different topics and Division football team Los Gallos Blancos de together through Argos. to communicate in a different way. We Querétaro. Moreover, some Mexican se- have a content strategy for them: we Rodrigo Bastida, GIM’ s Communications ries were broadcast on the US are focused on building an “active audi- Director, explains: ‘With all these assets con- Hispanic network MundoFox: ence” behind the screen. We expect them solidated and growing, GIM launched in 2013 El Octavo Mandamiento, Fortuna, to get involved with our content,’ says Bastida. the Pay TV news network Excélsior TV. With Infames, and Las Trampas del Deseo. Reid comments that the channel maintains its three main pillars: news, sports, and enter- Important shows on Cadenatres are the a balance of 50-50 on own-produced and ac- tainment, Cadenatres competes directly with news programs CN3 Tercera Emision with quired content. ‘We clearly see an evolution the main TV channels of Mexico. After hard Francisco Zea (9pm), a series from RCN in the programs we generate and produce in research work on programming and lineup we (Colombia), Alias, El Mexicano, and Infames, house. We aim to create unusual genres on the found that the audience was looking for some- which has generated many debates inside the melodrama, as the physiological thriller, trag- thing different.’ Mexican society. A backward-looking series edy, hilarious comedy, etc. Those genres have Series such as Behind Everywoman (Las slot, with titles like Señorita Cometa, Get Smart, always existed, but were never produced in the Aparicio) were very ‘well received’ by audi- Bewitched and I Dream of Jeannie, is broadcast Mexican market,’ he concludes. ences, says Bastida, who adds: ‘It was a ratings from Monday to Friday 3pm-5pm. Cadenatres is prepared for the new Digital achievment and has allowed us to be a true ‘We have a permanent interaction with our TV networks to be licensed in Mexico: ‘When option to the market, promoting the TV offer viewers through the social media, from where the new players arrive, we will see a pretty in- in Mexico. It was produced by Argos Comuni- we take information about what they want to teresting battle. There is much expectation cacion and globally distributed by Telemundo watch,’ further comments Bastida, how adds: about what is going to happen. We see a trend International (USA).’ ‘We have announced our next original pro- of “fragmentation” of the audiences: there will Cadenatres has a co-production deal with duction Amor sin reserva, a drama series co- be more and more diversified content and the Televen (Venezuela). The three productions developed with Corazon TV with an intense TV channels will find new niches.’ following this alliance are broadcast by Tel- plot and a story about couple relationships. All emundo International: the first two were Bit- in all, we have a varied grid, including news Digital tersweet and Nora, which will be premiered in shows such as Ya ni llorar es bueno and Mikorte Reid and Bastida agree that the digital offer Mexico in February 2015. ‘Though we have Informativo, and scripted series with a differ- has grown a lot in Mexico. ‘There is a compul- followed our agreement to the letter, we are ent language and focus’. sive consumption of TV programs on Inter- now in an stand-by position as for the third net, which has changed the paradigms of the industry: a company like Netflix has an im- mediate offer of 13 episodes or a new series. There are risky and intelligent shows on those platforms. And thus a new audience is created: one that can pay an additional TV service, thanks to a faster Internet connection.’ ‘We are focused to create 360° scripted se- ries, as well. It is important to have an online offer because when the audiences like a show they look for it anywhere. We have some cre- ative executives thinking in new scripted for- mats for Internet. We’d like to be aggressive in Amor Sin Reserva, co-developed with Corazon Mikorte Informativo is an TV, is the new own produced series from Cadenatres this field. It is a matter of time,’ conclude Reid innovative news show with monkey-hosts that has entered production last May and Bastida.

32 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL pay tv networks

Booth: #R9.A2

Televisa Networks: ‘A bigger demand comes with new challenges’ Let us help you keep entertaining

Bruce Boren, VP at Televisa Networks is not only the main Pay fastest growth in the world and strengthens Boren also sees Televisa Networks TV programmer from Mexico with 24 own Televisa’s sports offer significantly’, he says. new opportunities and third party networks covering all genres, ‘We are also focused on Golden Premier, through the HD channels and OTT services: but also one of the two largest companies of born from the idea of enhancing​​ Golden’s ‘We are ready to create content for new distri- this segment in Latin America (along brand and become a premium channel in Latin bution platforms’. Televisa Networks runs 9 with Globosat in Brazil). It operates America. We developed a package of movies, HD networks: TDN HD, Golden HD, Canal de more than 50 feeds and channels in series and events to have access to that growth las Estrellas HD, De Película HD, Telehit HD, MEXICO S MOST PROMINENT Spanish, English and Portuguese. in the region’. The executive highlights TDN Golden Premier (two), UFC Network HD and ' ‘In 2013, we exceeded our maxi- coverage of FIFA World Cup Brazil 2014 with Unicable HD. ‘Growth will continue to rise and mum audience levels by launching the transmissions of 40 matches —10 exclusive- HD will be the new standard’, he emphasizes. 25 new shows through its channels, ly— and related programs: ‘We almost tripled ‘For the 2H 14, we will improve the quality FULL-SERVICE AGENCY producing +22,000 hours of original the audience levels reached in comparison with of our original content and continue to produce contents and 500 hours of exclusive South Africa 2010’, he remarks. for Latin America. Unicable Latinoamerica is a content for digital and social media’, ‘Pay TV industry has grown strongly in terms very dynamic channel with own productions, explains Bruce Boren, V P. of content and audience. Every day there are series from Latin America, lifestyle content and In September 2013, the company more people willing to pay for a TV subscrip- bullfights. It is very important not only acquired partnered UFC to develop UFC Net- tion. This commits us to continue investing in ready-made series, subtitle and dub them…’ work that is 100% dedicated to MMA production to keep us as one of the leaders of ‘We want to offer the most complete content for Latin America, and is now avail- this entertainment industry. This increasing to our subscribers. After periods of expansion, Talent able in12 countries. It has also pro- demand comes with new challenges: it is very it is wise to consolidate, strengthen and learn duced the reality The Ultimate Fighter, important to identify and produce what the new business. Also continue to develop strate- broadcast live in Mexico. ‘UFC Net- audience wants. We produce almost all of our gies to continue the growth of our on demand Actors work has positioned us as one of the content, and that allows us to develop specific channels UFC and Golden Premier’, concludes leaders in sports programming with products’. Boren. Writers Content Development Packaging We help our Licensing and distribution deals ART & DESIGN business partners Co-productions ENTERTAINMENT LICENSING to build their brands across Strategic partnerships SPORTS Latin America. Consulting services 1691 Michigan Avenue suite 420 FEATURE FILMS Miami Beach, Florida 33139 305.534.1900 [email protected] MUSIC LIFESTYLE DIGITAL

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www.theagency.com.mx 34 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL pay tv networks

Booth # C16.A5 AZ TVdePaga: PCTV, services Azteca expands its for the pay TV pay TV business industry

Mexican Azteca is revamping and expanding Productora y Comer- its international pay TV operation, now branded cializadora de Television AZ TVdePaga, and a strategy focused on car- (PCTV), created in the ’90s rying more in-house product, reports Marcel as a vehicle of content ac- Vinay, Jr., CEO of Comarex, international sales quisition and distribution agent for Azteca’s networks. The executive in for the Pay TV operators, charge of this new division is Fidela Navarro. is currently an important Channel Azteca International has been re- player at the pay television branded AZ Mundo, while AztecaNovelas is field, providing downlink Enrique Yamuni, chairman of Fidela Navarro, director, now AZ Corazón and features, in addition to its and uplink satellite signal AZ TVdePaga the board and Jorge Tanaka, traditional and highly rated telenovelas, content services, as well as produc- general director, PCTV especially prepared for this channel that is expected to result highly tion facilities and a connec- attractive to its audience. tions with hundreds of cable operators in more than 1,000 AZ Click, launched on September 15, aims at young audi- cities throughout the nation, reaching more than 5 million ences —an average of 20 years old— with content featuring ‘hip households. The company will be celebrating its 25th anni- people, celebrities, travel and movies —explains Vinay Jr.— the versary next year. content is 100% produced by Azteca, we already have available a Megacable, Mexico’s third largest pay TV operator and library of more than 1,800 hours of programming and see that the largest single cable MSO —1.2 million subscribers— re- the Latin American cable operators are enthusiastic about this cently acquired last 70% of PCTV shares. Enrique Yamuni, type of fare’. director general at Megacable, has been appointed Chairman Last but not least, AZ Cinema is a channel fully devoted to of the Board at PCTV, with Jorge Tanaka as general director Mexican movies that will not be available at any other medium. is, replacing former executive Julio Di-Bella. We have secured all the rights to these titles’, concludes. PCTV’s teleport fully-digitized MPEG4 facilities can han- Navarro comments: ‘We will produce over 1,800 hours of origi- dle more than 28,000 hourse of programming; at present it nal contents a year. It is a portfolio of 4 networks without sub- handles more than 60 pay TV signals —among them interna- brands, in tional channels such as Discovery, Disney/ESPN and MCA, HD and as well as local networks Teleformula, Cadenatres, KW, and content in-house produced TVC Networks, among others. available It also operates full-fledged production facilities, with for our three mobile units fitted with eight cameras for live trans- VOD part- mission, non-linear editing systems and advanced graphic ners. An es- design equipment currently available. sential charac- PCTV’s TVC Networks is a business unit dedicated to de- teristic of AZ TVdePaga velop, produce and distribute in-house audiovisual contents is that the networks will AZ TVdePaga launch: Laura Zarate, Raul Mendoza, Mar- for its cable networks TVC, Platino, Panico and Cine Mexi- cel Vinay Jr., CEO, Comarex; Milena Celis, Fidela Navarro, be in Spanish and with- Hortensia Espitaletta, Cesar Heredia, Jorge Gutierrez and cano, which have been and continue being useful to cable out international acqui- Pablo Zehle operators within Mexico interested in offering their sub- sitions’. scriber channels with programming focused on local needs.

MVS Television MVS Television operates a package of six (owned by America Movil, operated by Pay TV networks, including 52MX (general MVS). entertainment covering Mexico and US), The premium Spanish-languahge mov- Cinelatino (movies), Exa TV (music), Mul- ie channel Cinelatino is co-owned with Corp.), which also owns WAPA TV (Puerto tipremier (erotic movies and series), MC Hemisphere Media Group (73% InterMe- Rico) and WAPA America (US cable net- (movies, series, sports) and Claro Sports dia Partners and 27% Azteca Acquisitions work).

36 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL agents

Booth # C16.A5 The Agency, Injaus: story going forwards writers

The Agency is an enter- tainment, talent, and literary agency that represents art- ists and companies from all facets of the entertainment industry, including recog- nized actors (over 50), writ- ers, directors and producers, as well as production com- panies, content creators, TV networks, ad agencies and Pablo Orden, CEO Erik Zuckermann, CEO consumer brands, including Fox, FIC, MundoFox, Az- teca, CAA, WME, ABC, Lemon Films, FoxTelecolombia, Injaus is a literary agency Argos, Telemundo and Cadenatres. that specializes in the best Erik Zuckermann, CEO: ‘We create and identify op- and most daring story writ- portunities for a global roster of individual and corpo- ers in Latin America. ‘Today’s rate clients, and provide strategic consulting services TV demands interesting con- and integrated media solutions to companies inside tent that captures the audi- and outside of the entertainment field. Several of our ence in the first episode, and at actors have been working in different productions in Injaus, we are dedicated to identify Mexico, Latin America and the US Hispanic market’. the writers who can generate these types of stories. The Among others, Tony Dalton and Nailea Norvid (Sr. Avila, HBO); Marco idea of the company is that the producer can come to Treviño (Antonio Banderas’ movie The 33 about the Chilean miners); Tessa us to find the characters and dramatic lines they need Ia (El Capitan, MundoFox); and Erik Hayser (Camelia La Texana and Los without having to review many script options’, explains Miserables with Aracely Arambula, both for Telemundo). Pablo Orden, CEO. ‘We closed a development deal for a TV series for Fox Studios US that has ‘After the great reception from Latin America, we now been developed in house, as well as other development contracts for the writ- seek to open the international market knowing that we ers we represent in Mexico and Latin America. Regarding finished product, have different, exciting and engaging stories, backed by we have licensed the TV series Paramedicos (13x’60, Lemon Films) to Mund- the success and global experience of our authors. We are oFox, as well as El Albergue (140x’60, Adicta Films) and La Clínica (115x’60, sure that our scripts will be well accepted as other ter- Adicta Films) from Gustavo Loza to MundoFox’, he adds. ritories and are open to many types of business models ‘We aim to grow in the quantity and quality of the talent we represent and (flat fee, co-production, special orders, etc)’. identify the next generation of content creators and emerging stars. With just ‘Our clients include Azteca, Televisa, Fox Interna- two years in the market, The Agency has become one of the largest agencies tional, Sony, FOX USA, TVE and many others. Inter- in Mexico and Latin America. We are working in two projects or more as for- nationally, we have had active presence at trade markets mats or productions deals in Mexico and Latin America’. such as MIPTV, MIPCOM, NATPE and LA Screenings ‘There is a growing opportunity for Latin content and talent in the US for many years with good results and comments from market. We are getting more requests and we believe it is a trend that will our customers’. continue. We are exploring venturing into the music market and we have Regarding the Mexican market, Orden concludes: entered into the advertising arena. We acquired 50% of a company named ‘Although telenovelas were born in Cuba, it was Mexico 140 caracteres, which amplifies advertising messages on Twitter to a base of who brought the genre to all the corners of the world, almost 30 million people in Mexico and LatAm’. making laugh, mourn and follow daily the stories that Zuckermann concludes about Mexico: ‘It is becoming a hub of talent and have moved whole nations. Mexico is the thermometer content for the whole region, and the US market. Domestic competition will of Latin America and the world’s guide to telenovelas. increases with the two new national broadcasters, and a growing Pay TV mar- Here is where the tone, style and subjects of interna- ket. We are establishing ourselves as a business development resource for TV tional success telenovelas is established. More than 50 and film companies seeking to scale their business through licensing, pro- million Hispanics in the USA are loyal followers of the duction and distribution deals, as well as a strategic liaison between content Mexican productions, making the Hispanic networks creators, talent and the media companies’. true competitors against the Anglo market’.

38 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL Special Report | MEXICAN FILM INDUSTRY

Film Markets in Mexico, Brazil and Argentina In Millions of USD (2008-2013) Mexican films, booming figures

The Mexican film sector will be worth USD date the sector as a competent business model, released at theatres and later made available Right after 1.95 billion by 2018, compared to USD 1.55 with international focus. ‘First, it is necessary to on DVD was 16% with an average time of 3 broadcasting six billion in 2013, according to Pricewaterhouse produce or acquire intellectual property that months between each window. The percent- episodes, US FX’s Eugenio Derbez’s Instructions Not Included became Mexico’s biggest ever box office hit with 15.2 million of tickets sold Coopers’ Global Entertainment and Media can attract and interest audiences. Second, it is age of Mexican movies released on legal digital has confirmed a Outlook 2014-2018, thus becoming one of the necessary to reexamine the distribution rules of platforms was 10%, while 30% appeared on il- second season of most dynamic drivers of the Mexican audio- box office revenue: in 2009, for every Mexican legal digital platforms, resulting in 7.1 million Source: ProMexico and PwC horror series The visual industry. peso obtained, 60% was for exhibitors, the rest downloads. Strain, created by With 248 million total admissions sold last having been distributed among distributors IMCINE’s report describes: ‘An impor- ‘As for the cultural circuits, the Cineteca Del Toro and Carlton Cuse (Lost) and based year, Mexico is now the best production plat- and producers. This, excluding investment in tant aspect in the analysis of the exhibition of Nacional performed outstandingly in 2013, on the book trilogy written by the Mexican form and the largest theatre box office market advertisement and distributor copies of the Mexican films is the low number of prints with distributing close to 20 titles, both at its main director. Production will start in November, in Latin America (it surpassed Brazil in 2008). film, which often leaves producers with less which they are launched, unlike Hollywood facilities as well as in other theatres in various the series being expected to be premiered in In 2013, Mexican movies achieved a market than 10% of what is earned during the tradi- movies, which cover most of the screens in cities. The movies distributed independently 2015. The Strain, having achieved the best 2014 share of 12.8% with 30.1 million viewers and tional exhibition process. the country. The success of the domestic films deserve a special mention: 10 titles were placed premiere on cable TV in the US with 8 mil- revenue reaching USD 93 million, the highest ‘Third, the Mexican industry depends heav- released with 400 prints or more in 2013 is il- at commercial chains and alternative circuits lion viewers, is a drama series about vampires figures in recent history for domestic films. ily on box office results. Industry players must luminating’. during the year’. starred by Corey Stoll (House of Cards). Since its Directed by Alejandro González Iñárritu, Babel was an The titles taking first and second place in the be encouraged to consider alternatives to the ‘Genre is a key factor in attracting audience launch it has had an average TV audience of be- international co-production between Mexico, France and US list of the top ten national films in terms of at- large screen, in other words, other formats’, interest and a central element in designing International tween 2 to 3 million viewers, this figure growing starring Brad Pitt, Cate Blanche and Mexican actor Gael Gar- In 2013, Mexican movies obtained 127 in- when time-shifting watching is considered. cia Bernal. It won the Golden Globe for “Best Drama Movie” tendance since the year 2000 have been Instruc- in 2007 and was nominated seven times for the Oscars tions not Included, with 15.2 million admis- Mexican Films with the highest attendance (2000-2013) ternational awards at film festivals around the It is worth mentioning well-known actors sions, and Nosotros los Nobles, with 7.1 million world. Among the most outstanding recogni- and producers Diego Luna (And your mother in 2013; Argentina (5), Brazil and Ecuador (4)’, tickets sold. Almost half of the movies are ro- Film Director/s Year attendance revenue tions, Amat Escalante was named “Best Direc- too), Gael García Bernal (Amores Perros) and explains IMCINE’s report. (millions) (millions) mantic and family comedies. tor” at the Cannes Festival; Fernando Eimbcke, Salma Haiek, whose lead role in Frida received No se aceptan devoluciones eugenio Derbez 2013 15.2 600.3 ‘Thanks to its attractive and modern com- was “Best Director” at the San Sebastian Fes- 8 nominations and 2 awards in different inter- Platforms Nosotros los Nobles gary Alazraky 2013 7.1 340.3 mercial exhibition infrastructure and other en- tival. La jaula de oro (coproduced with Spain) national film festivals. Luna and Garcia Bernal An IBOPE survey places feature films as El crimen del padre Amaro carlos Carrera 2002 5.2 162.2 vironmental factors, Mexico amounts to more was the film achieving the most awards: 21. own production company Canana. the second most watched content on TV, after Una película de huevos gabriel Riva Palacio/Rodolfo Riva Palacio 2006 4 142.3 than half the total of movie theater admissions Heli obtained seven while Los insolitos peces Movies such as Dune, Titanic, Master and telenovelas. The number of films aired each Y tu mamá también alfonso Cuarón 2001 3.5 101.7 in Latin America. Its production sector has been gato took six. Mexican films won awards at fes- Commander: The Far Side of the World, Sur la broadcast TV channel varies greatly: Azteca 7 Amores perros Alejandro González Iñárritu 2000 3.3 95.2 growing as a result of a USD 20 million tax in- tivals and film exhibitions in 32 countries, the Piste du Marsupilami, Colombiana, Elysium, On and Televisa’s Canal 5 compete for a similar Kilómetro 31 Rigoberto Castañeda 2007 3.2 118.9 centive program launched in 2010, intended to Ibero-American countries granting the largest the Road and All is Lost have been produced in audience profile, and have shown most of the Otra películas de huevos gabriel Riva Palacio/Rodolfo Riva Palacio 2009 3.1 113.6 both support local talent and encourage inward recognitions were Spain, Cuba, Argentina and Mexico. Co-productions are very important, as films during 2013, followed by Televisa’s Canal Rudo y Cursi Carlos Cuarón 2008 3 127.9 investment’, remarks the paper Roadmap for the Uruguay; in Europe, the countries most honor- well: over the past six years, 15% of Mexican 2, Azteca 13, the rest of each group’s channels No eres tú, soy yo alejandro Springall 2010 2.9 125.8 Creative Industry from PwC and ProMexico. ing Mexican movies were France and Italy. films (over 115) have been international co- (FOROtv and Canal 9-Gala TV at Televisa, The local film industry has Source: Imcine with data from Rentrak Mexico has great contemporary film direc- productions with countries such as the US (27), Azteca’s Proyecto 40, and commercial channel three areas of oppor- concludes the study. advertising campaigns. In 2013, according to tors, such as Guillermo del Toro (Pan’s Laby- Spain (23), Colombia (12) and Argentina (11). Cadenatres) and Public TV networks. tunity to be targeted, According to the Mexican Film Institute Rentrak, about 40% of the Mexican releases rinth), Alejandro González Iñárritu (Babel) Other partnership nations were France, Chile, ‘Ratings depend on the channel, schedule, in order to consoli- (IMCINE), 126 Mexican films were produced were drama movies; comedy represented al- and Alfonso Cuaron, all of them nominated Canada, Holland, Denmark and Peru. El La- previous and following programs, reputation in 2013, the highest level since 1959. Per data most 20%. It is significant that the three most to the Oscars in several categories. Cuaron was berinto del Fauno, Luz Silenciosa, El Crimen del of the film when it was released at theatres, and Mexican director Alfonso awarded two Oscars for “Best Director” and Padre Amaro, Biutiful, Colosio, También la lluvia Cuaron was awarded with from the UNESCO, this places Mexico among successful pictures of the year were comedies, the number of reruns. Reruns are not always two Oscars in 2014 for “Best the countries with the largest number of mov- and one of them, the highest grossing in recent “Best Film Editing” for Gravity (2013), starred and No were some of the outstanding results of negative, as shown by the multiple rebroadcasts Director” and “Best Film ies produced per year in the world. Sixty per- history’. by George Clooney and Sandra Bullock. co-production deals. of films from the Golden Age of Mexican Cin- Editing” for Gravity (2013), starred by George Clooney cent of the outcome was debut films, 25% doc- ‘About 25% of the domestic films launched During 2009-2013, ema or the blockbusters from the US. Only one and Sandra Bullock umentaries, and less than 5% movies. during the year were nonfiction works, which Mexico: Digital Distribution by Platforms (2013) Mexican movies were domestic film appeared among the top 20 mov- Box office revenues reached USD 912 mil- have overcome the prejudice of commercial released at commercial ies with the highest audience on broadcast TV lion in 2013, according to IMCINE’s Statistical exhibitors, often achieving great success. There Platform total Offering mexican Films mexican Videohomes in 2013, Voces inocentes, reaching the eleventh and/or TV Movies theatres in 41 coun- Yearbook of Mexican Cinema. ‘Attendance to was only one animated movie, in contrast to tries, a growth of more place. While private TV aired more movies, Netflix 2.164 139 8 Mexican movies was 30.1 million at 600 movie previous years. Horror and science fiction were than 100%. ‘Domestic Public TV is a natural vehicle for the diffusion iTunes 2.58 56 1 theaters; the average annual admission tickets poorly represented, too’. releases did not only of Mexican films’. ClaroVideo 1.43 87 70 per person stood at 2.1. There were 364 releases, Distribution is another big challenge. In increase by over 50%, In Mexico, DVDs are still one of the out- Cinépolis Cineclick 1.98 62 2 of which 101 were Mexican; 126 local movies 2013, Cinépolis, Warner Bros, Alphaville, Vid- but also reached new standing means for watching films. Accord- Vudú 4.076 38 3 were produced in total, compared to 28 made eocine, and Nueva Era, among others, carried audiences with one film ing to the National Institute of Statistics and Googe Play 1.519 9 0 in 2000. Mexican films accounted for 12% of out the commercial distribution of Mexican screened in the Domini- Geography (INEGI), about 80 % of homes in Veo 754 29 0 the total national attendance, a 4% jump over cinema. Walt Disney & Warner Bros obtained can Republic and two in the country have a DVD player, which makes YuzuTV 47 0 0 2012, it describes. each 16% of the total box office revenue; Uni- Hong Kong. Presence in this the second means of accessing movies, Crackle 142 0 0 Of the total Mexican movies, 70% were sup- versal achieved 13%, and Paramount, Sony US grew significantly, after broadcast TV. As for Blu-ray players and TotalMovie (*) 427 11 0 ported in some way by the State. 5,064 movies and Videocine, took in 9% each. The other rising from 5 to 17 new HD TVs, they are increasingly affordable to the TOTAL 15.119 431 84 were aired on broadcast TV, among them 1,379 distributors operating in Mexico shared the rest releases; in France, from general population, gaining weight as a distri- Source: Imcine with data from Internet Sites local titles. The percentage of Mexican movies of the outcome. 3 the previous year to 8 bution window.

40 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 41 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRODUCERS By Angeles Perez Aguirre, Prensario media correspondent in Mexico

Argos: ‘We want the El Mall: ‘Service, quality,

TV we deserve’ Booth # C16.A5/P0.B1 creativity and innovation’

Prensario interviews Epigmenio Ibarra, produced and co-produced 18 movies. ‘Our Pedro Torres, a renowned Mexican produc- value appropriate to the customer’s journalist, director, producer and owner of productions are being broadcast in 52 coun- er and founder of El Mall, resume to Prensa- needs. Epigmenio Ibarra, CEO Pedro Torres, founder, El Mall Argos Comunicacion, one of the largest TV tries, globally. In Mexico, we have produced rio the origins of the company: ‘El Mall is a Among the most recognized content producers in Mexico: ‘The TV screen 880 hours for Cadenatres (Behind every we do have allowed us to work with the most 100% Mexican company, with an established productions of Torres are the is a very powerful instrument. We aim to cre- women) and for international partners (more important networks in Latin America and track record as creator and producer of con- adaptation for Televisa of three ate the TV we deserve. TV has to be a win- information on the report “Mexican audiovi- US Hispanic. Capadocia has three seasons on tent and entertainment for multiplatforms, seasons of Killer Women (Pol-ka, Ar- dow-mirror and not a hole to escape from sual content expands across the globe”)’. HBO, The Return and Lord of the Skies (two and that put us as leaders in the local market gentina); a detective series with a strong reality. We have the responsibility to develop ‘We are maybe the only Mexican indepen- seasons) are on Telemundo. Futbol Picante, with an accelerated international growth due presence of local culture, El Equipo; an histori- a TV that serves life, nurtures emotionally, dent prodco with a One Stop Shop, six mobile Los Capitanes and Sports Center have been to an aggressive business diversification’. cal series focused on the Mexican Revolution, brings good references/examples, and trans- units, own studios, etc. We can generate from produced during the last 10 years for ESPN In addition to its talents and a modern in- El Vuelo del Aguila; Big Brother Mexico (Ende- forms audiences and the world’. a simple idea to the ready-made version for Deportes for which we have provided techni- frastructure, Torres recognizes the value of mol); and Gossip Girl Acapulco, produced in Argos was created in 1994 by Ibarra, his export. We will build a new production center cians, infrastructure and broadcast service for the service, quality, creativity and innovation 2013 after signing a partnership with Warner wife Veronica Velasco, Hernan Vera and the with four new studios which will be added to US, Mexico and abroad. We have created new as the main pillars of the company that today Bros. (USA) for the adaptation of the US se- journalist Carlos Payan Velver. It has pro- the two we have in Tlalnepantla and the two audiences and we can work with companies has created a new concept of global communi- ries. It was premiered on Televisa Networks’s duced Expediente 13/22/30 and the telenovela in Estudios Churubusco’. that share our vision. HBO and Telemundo cation: Social, Media and Content Shops. Golden Premier. Gossip Girl Acapulco Nada Personal (1996) both for Azteca. ‘This ‘The Mexican market is closed and com- (it has closed a deal up to 2020) produce Over the years, El Mall has managed to be- Regarding to the local market, Torres con- telenovela inaugurated a new language in plicated to work in because the two biggest contents with a different approach: they are come a ‘spearhead’ in technological innova- cludes: ‘Mexico offers ideal conditions for the governmental entities. Mexico is a country Mexican TV, which was accustomed to Ven- companies made the mistake of concentrat- much more realistic and are closer to reality’. tion and content in Mexico, thanks to a group production and content creation. There are rich in locations, gastronomy, but especially ezuelan and Brazilian products. With our new ing production and distribution. The big goal For the US Hispanic network, it has just of specialized work units called shops, dedi- more and more opportunities and a greater in creative and innovative ideas, allowing us to approach, we have created a new audience. from Ricardo Salinas Pliego (Grupo Salinas finished The Impostor, Lord of the Skies II, cated to offer always a solution with added support to Mexican creative industries from compete with other global creative potencies’. Mirada de Mujer (Azteca) beat Televisa for CEO) was to open production to indepen- as well as The Miserables and Señora Acero, the first time on prime time’, he says. dent houses’. produced in Mexico for Telemundo in the During the last 20 years, Argos has pro- ‘We hope that the new networks to come US Hispanic. ‘We are looking for new inter- anana movies and series duced 16 telenovelas, 15 series and more than understand that it is necessary to allow inde- national partners, so we strongly thank Pro- C : TV 18,000 hours of live TV, with an annual aver- pendents to offer their production services, Mexico’s efforts and support to help inde- Canana is an independent laboration with Canal Once, a successful path of TV productions age of 500 hours of fiction content. It has also as they will need a lot of time and money to pendent Mexican players to expand to other production company founded in started, finding a good response from the audience and addressing invest in new human resources (and train latitudes this MIPCOM’, comments Ibarra. 2005 by Mexican top actors Di- a wide variety of themes and genres on screen. The co-produc- them), infrastructure and equipments to pro- Argos has closed a deal with Spanish Fil- ego Luna, Gael Garcia Bernal, tions were two seasons Niño Santo (also broadcast on iSat within duce fiction, which will make their business manova to develop four projects: Aislados, Pablo Cruz and Julian Levin. It Latin America) and Alguien Mas. Other shows are I’m your fan has mainly developed movies, (season two) inviable’, he highlights. about a suicide society that lives in an island; Diego Luna, Julian Levin, Pablo Cruz and ‘The market is about to change, and we Lazaro, which narrates some financial scan- Gael Garcia Bernal, partners at Canana TV series, documentaries and The movie sales are done through Mundial, a joint venture be- have a big opportunity: to generate a new dals, Las Campanas de Quetaro, historical branded content, telling stories tween Hollywood production financing and distribution company TV model. The biggest conglomer- series about Mexican emperor Maximiliano. that ‘respect the current context and entity of the country’, it was IM Global and Canana. It focuses exclusively on worldwide sales ates must dedicate their efforts The project that inaugurates this alliance is said from the company. of Latin and Ibero American cinema and provides a full service in- to distribute a TV network, the political thriller miniseries Cortar el Pu- Since 2010, it began to explore new creative formats. In col- ternational distribution platform for Latin American filmmakers. and let us do our business. ente (6x’60), made in collaboration with Me- We are willing to co-produce ridiano 89 (El Salvador). The thriller is based with them, co-invest in new on the life of the Jesuit philosopher Ignacio Three seasons of the series Capadocia were produced for HBO Latin America ideas and offer all our values Ellacuria killed during Salvadorian Civil War to make more successful proj- in the ’80s. e c t s ’. ‘We want to have a more active presence ‘If the Mexican market takes in Europe, especially in Spain (because of this way, the growth could be exponential. the language), Germany (because of the re- I hope that the newcomers notice this real- sources), and France (because of the focus). It ity and do something to change it. There are is time for independent producers to expand lots of independent producers ready to work to other horizons. We have a 360º vision and with them. The audience will also notice the flexibility: if an European company wants to change in the screen’. come to Mexico to produce, we can give them the best infrastructure, team and equipments, Señora Acero was produced by International to conclude the project in time and cost-ef- Argos in Mexico for Telemundo in the US Hispanic ‘Our production values and love for what fectively’, concludes Ibarra.

44 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 45 PRODUCERS

Booth #C11 Booth #C15.A11 FremantleMedia FIC Latin America, Mexico: authentic focus in Mexico

FremantleMedia, one of the largest UK and Fox International Chan- worldwide producers and content exporter, is nels (FIC) Latin America a key player in the Mexican market, which is has a large presence in the strategic for the company plans of expansion Mexican market, espe- in the US Hispanic and Latin American mar- cially through the produc- kets. tion and acquisition deals Adrian Santucho, CEO of this division that it has closed last year with is also in charge of the panregional network Cadenatres and Argos Co- Gonzalo Fiure, FIC Latam, Epigmenio Ibarra, business: ‘We attest the incredible production municacion to broadcast Argos Comunicacion, and Eric Reid, Cadenatres Adrian Santucho, CEO, capacity of Mexico to offer authentic content its 100% Mexican content FremantleMedia US Hispanic, Mexico and Pan-Regional and high quality standards, not only for their in Latin America, through its panregional networks, and in US, local industry but for other Latin American through MundoFox. territories. FM Mexico has been at the center of our panregional production The deal includes more than 800 hours of contents with titles and have been developing and producing content in this country for over 13 such us Infames, El Octavo Mandamiento and Fortuna, which were years’. broadcast in Mexico by Cadenatres and in the US Hispanic market In the last 30 years, the Mexican TV industry has undergone a steady pro- by MundoFox. Among them, it must be highlighted the series Dos cess of consolidation amongst key Latin American players. Broadcasters have Lunas, which has a tremendous success all across Latin America, and developed its own identity and at the same time the ability to quickly under- will have a second season. stand the changes throughout its market; focused on innovation, program- Gonzalo Fiure, Chief Content Officer, FIC Latin Americq: ‘Both ming renews and strong pan-regional presence strategies, Mexico has opened Mexican companies are synonymous of high quality content that is the door to our trendsetting formats’, adds Santucho. in perfect consonance with our programming offer in Latin America. ‘Thanks to our commitment to provide fresh and high quality content, We will continue focusing on original productions made in Mexico’. Mexican broadcasters have transmitted successful local versions of our big Epigmenio Ibarra, general director, Argos: ‘This deal represent to formats Family Feud (100 Mexicanos Dijeron), X Factor (El Factor X), Poker us a real possibility of consolidating a production line distinguished Face (Doble Cara), Password (Password La Palaba Secreta), Boxing Glove (El for its quality and story. We aim to break paradigms of traditional Guantazo), etc. In 2014 we will produce Mexico’s Got Talent (Mexico tiene melodrama, following the audience in Latin America and US, which talento), a big show that sets Guinness Record for World’s Most Successful TV is looking for new horizon on fic- Format and has an extremely loyal tion productions’. following across the world’. Eric Reid, Scripted Series Execu- Concludes Santucho: ‘We are tive Producer, Cadenatres: ‘There in a partnership evaluation stage are new Mexican and Latin Ameri- in order to find the best co-pro- can audiences that change con- duction partners throughout the stantly. So this deal has allowed us region. Strategic and valuable al- to meet them, and generate the TV liances will enhance our practices products of the future: we aim to to develop quality and original produce relevant social content, content for pan-regional and lo- without putting aside the enter- The first season of Dos Lunas was a success FremantleMedia Mexico is producing the local in Latin America and US, and it will have a version of Mexico’s Got Talent for Azteca Trece cal markets in Latin America’. tainment’. second series

Booth #C16.A5 Adicta Films Adicta Film is a production company dedicated to the Mexican comedy TV series in the US and Mexico in the development and production of content for the Mexican last decade. It tells the story of a Mexican band, from their film and TV industry. In the recent years, the compaby early beginnings to their rise to stardom. has focused on the development of TV series for different Also, Chloroform (2011), a drama TV series based on the players, such as Televisa, Fox International Channels and Ca- world of box, as well as the sitcoms The Shelter (2012), about denatres. an atypical family full of lazy people who struggle to make a living; For instance, it has produced Heroes from the North (seasons 1, and The Clinic (2013), about a mental health institution (psychiat- 2, 3) for Televisa, which was the most successful Spanish-language ric hospital) and the people who live there.

46 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRODUCERS

Booth #C16.A5 BluePrint, the new Caponeto: branded face of the original content & formats

content Booth #C16.A5 Caponeto is a Mexican-based prodco founded in 2009 by Argentine producer & di- With just a few years in the rector Diego Martinez Ulanosky. It has +20 market, BluePrint has become a employees in Mexico City, and presence in promising company with huge Buenos Aires, Colombia and Los Angeles. potential in the entertainment The executive has built a wide experience industry. This new media con- since he has been working until 2009 at MTV Diego Martínez Ulanosky, tent producer offers both canned Mexico: ‘Caponeto generates and produces CEO, Caponeto content and original concepts that new formats for TV and other platforms, as seek to conquer new platforms. well as movies and branded content’. In the past, he has developed big shows Raul Campos Delgado, CEO Through innovation and creativ- such us the scripted series Soy tu Fan, Kid’s Choice Awards Mexico and MTV ity as the main tool, the company Game Awards. is responsible of giving form and substance to all the ma- Branded content is a good way the company has founded to expand terial that it offers in a catalogue that presents to the mar- abroad: ‘We have produced scripted content for Axe, Old Spice, Rexona, as ket an exciting range of genres and formats. well as Google/YouTube. All of the formats created have been really success- Focusing on finding new roads and different propos- ful, with millions of true views and high production values’. On a panregion- als, BluePrint has developed more than 70 formats cov- al level, it has developed content for A&E Ole Networks (Un dia en la vida, ering multiple genres and themes. Actually they are in the El Luchador, Una Idea History), Viacom (Joystickeros was a top rated show on process of developing three comedies, one drama, one game show, two MTV Mexico). ‘With Endemol we produced Instinto Asesino, 10 años me- thrillers, two telenovelas and one historical series, all trying to find a nos and Comunidades Extremas (Discovery) and with Navajo we produced twist in the entertainment industry. Manifesto for Glitz’, he says. Among the most active clients are the Mexican broadcaster Proyecto Caponeto is working in 3 main projects: one period series and two non- 40, where the company launched the first late-night show in the world scripted series. ‘One is a Mexican adaptation of a US series; the second one is for digital celebrities. Its success is reflected in the production of a sec- a co-production with an LA-based producer. We are also looking ond season and, probably, a third one. for investments for a documentary movie that Mexico will co- On the other side, it closed an output deal for an extreme sports produce with The Philippines, and we have developed a docu- channel, for who are producing more than 500 original episodes for reality called Embarazados, which is a 360° project including a different series that will expose the human side in a world full of adren- series + two miniseries, as well as a book and aline. These canned series are available for different platforms. apps’. In August the company positioned in the international market af- Lastly, the company is aiming to make avail- ter concluding a deal through Comarex with Hub Media, who has able some formats to international clients. ‘We acquired the rights to license a series of original formats in Asian ter- are analyzing if we are going to do it by our- ritories, increasing the exposure of the products in different territories. selves or through a distributor since we have ‘In BluePrint we understand creativity as the most important asset received many offers to buy our original con- of our business. We are expanding to multiple platforms and territo- tent. Mexico is a key market to do new things, with a lot of talent and great production val- ries; through a vision that prioritizes innovation with the flexibility to Embarazados is a 360° develop content in any genre, for any platform and all kind of audi- ues, so we will bet our best in this new stage docureality, including a series + ences’, affirms Raul Campos, CEO of the company. of the company’, he concludes. miniseries, a book and apps

Lemon Films, truly independent Booth #C16.A5 Lemon Group has produced TV series for Televisa, Canal Once, Sony, (awarded with many Cannes Lions), two series, three movies: a total of 40 HBO, Bimbo and PepsiCo, as well as movies, documentaries, videoclips, hours annually. We attend the MIPs because the TV business has become and content for other formats and platforms. It is a great example very important for the group and we want to generate alternative sources of how independent production is growing in of incomes and reach new clients and markets’, he says. Lemon Films has Mexico. ‘We have a great team, including direc- co-produced with the Mexican Red Cross two seasons of Paramedicos, tors, photographers, post producers, among which was a success on Canal Once. It has also produce HBO series Se- others, totaling 45 employees’, explains Urtzi ñor Avila, and regularly works for Discovery, Televisa and Azteca. But we Alejandre Alamo, producer at Lemon Films, believe that a true expansion will come if we get into the international co- who was part of the Mexican delegation at production business: we are able to generate projects in many genres, such Co-produced with the Mexican Red Cross for Canal Once, Parame- MIPTV and is now attending MIPCOM. us fiction, animation, documentaries, etc. It is a great moment for Mexico dicos will have a second season ‘We have produced + 60 commercials in the international market’, concludes Alamo.

48 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL PRODUCERS

Booth #C16.A5 Renderfarm, transmedia products and services

Based in Mexico City and founded in content for any platform or device. We 2006, Renderfarm Studios has always pro- have experience in generating cinemat- moted “quality” as a key characteristic of its ic for publishers in the US, outsourcing contents, which includes cinematic, trailers arts for The Unipro Group (UK), Carre- for videogames, VFX, 3D animation for cine four (Spain) and EpicFX. Nowadays, we have and TV. ‘All these designed with a transmedia an alliance with Gridmarkets (Singapore) to Fausto Cantu, CEO strategy’, remarks Fausto Cantu, CEO. make the first Renderfarm on the cloud’. He continues: ‘We seek to position our Cantu concludes: ‘Mexico’s animation in- careers, while the Government is pushing dif- contents and production services in the inter- dustry is growing steadily with over 120 stu- ferent initiatives and the ecosystem is growing national market: the quality obtained in the dios. The main universities of the country are and adapting to compete in the worldwide recent years has allowed us to develop creative implementing animation and digital content market’.

Camaleon Films Corazon Films Arte Mecánica Camaleon Films gathers a group Eckehardt von Damm is the Arte Mecánica is a production of companies dedicated to the pro- founder and general director house with over 11 years of ex- duction of TV shows, advertising, of Corazon Films, a company perience in cinema. Recently, the production and postproduction dedicated to produce movies in company started to distribute film services in Mexico, as well as Span- Mexico and Latin America. ‘We titles and also to produce TV con- ish (neutral) dubbing and digital create the company in 2008 along tent. Some of the most recent produc- production (augmented reality, rich with other Mexican entrepreneurs, tions are: The compass leads the Dead, Days of media, digital BTL, apps and web develop- and now is among the most prolific indepen- Grace (winner of 8 Ariel Awards), and the docu- ment). The firm has fully equipped video and dent distribution companies in our country’, mentary films Cyclo and 9 months 9 days. audio studios. explains von Damm. Among its top products, it brings to Cannes ‘We support independent producers that the travel and cooking program From Plate to need distribution for its movies. We distribute Mouth (13x”24, Full HD), which is finished. over 30 titles a year, all genres and formats. Our Byg Studio People learn from chefs and cooks in order to working team is formed by executives that have Film and TV postproduction, create wonders of Mexican cuisine. Lastly, the worked in the movie industry and they have Byg Studio is based in Mexico format The Great Idea (13x”45, Full HD), a re- one main objective: to support commercial and City and offers a wide range ality show that promotes talent in all areas of alternative movies for all audiences’, concludes of specialized services includ- production, conducted by a famous host look- the executive. ing editing, color grading, ing forward to create her own TV series. Among the most important titles, it can be animation, compositing and mentioned Cartas a Julieta (2010), Sammy VFX. It has provided services for (2010), Presagio (2009), Sin Escape (2011), and the series Two Moons (first season 2014 has 5 Facet School Crepusculo: La Saga (2008, 2009, 2010, 2011, episodes), Heroes of the North (three seasons, Facet School provides training and 2012). 52 episodes in total), Paramedics (first sea- postproduction services in VFX (com- son, 2013), Chloroform (first season 2012), positing) for TV and film. Company’s and the movies Pulling strings, Visitors and experienced staff has honed its skills Mantarraya The Forgotten. in some of the best visual effects stu- Established in Mexico City dios worldwide. It creates visual effects in 1998, Mantarraya Pro- for TV and film in collaboration with the ducciones is an independent main VFX studios around the globe. film production company Film Tank Its team is formed by specialized profes- that seeks to be a platform for Film Tank creates audiovi- sionals in advanced rotoscoping, paint out and the new generation of filmmakers, of which it sual content, feature films, TV compositing techniques, with a vast experience has earned a reputation for promoting new tal- series and web series, includ- in the Canadian industry and working for big ents. It has produced 23 films, out of which 14 ing The Maid (“Best Foreign Hollywood films in award winning produc- were debuts. It is the Mexican production com- Film” and “Best Foreign Actress” tions such as: Batman: The Dark Knight, Dis- pany with more participation in Cannes Film at the Sundance Film), Norteado (San Sebas- trict 9, The Twilight Saga: Eclipse, Transformers: Festival, including 8 invitations and 6 appear- tian Film Festival), La Sirga (Cannes Film Dark of the Moon, Tron: Legacy, Pacific Rim, ances in the Official Selection, 4 of these in the Festival), Chalan (first Mexican film pre- and, more recently, Maleficent and Sin City: A prestigious Cannes Film Festival Competition. miered via streaming in Mexico). Dame to Kill For.

50 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL Special Report | CONTENT PROGRAMMING EXPORTATION

Mexico for the world: telenovelas are just the first course

Mexico is a leading performer in the world- industry, due, to a large extent, to such as Corazon en Condominio wide audiovisual industry as the main Span- the rapid growth the sector has and Prohibido Amar to Asia, or A ish-language content exporter. Its two main experienced in the last few years. love to remember to Europe. representatives are Televisa Internacional In 2013 alone, the country Aztecas’s all time top 20 prod- and Comarex/Azteca, but other players are exported content to more ucts ranked by international sales Azteca: one of gaining strength at the global market. than a hundred coun- are: Belinda, Bellezas Indomables, the most successful international adaptations of What With the enactment of the Federal Telecom- tries, producing content Catalina y Sebastian, Cielo Rojo, Women Keep in Silence was in Chilevision (Chile) munication & Broadcasting Law, —which calls that impacts more than Fernando Perez Gavilan, Marcel Vinay Jr., CEO Comarex, Ana Celia Urquidi, director, Karla Mawcinitt Bueno, communication Cuando Seas Mia, Drenaje Profun- for the launching of two new digital nation- 50 million Hispanics in the VP, Televisa International international sales agent for Azteca Argos Television and image general coordinator, ProMexico do, La Duda, La Fuerza del Destino, wide TV networks— and the secondary regu- U S ’. La Heredera, La Hija del Jardinero, lation that creates the Public Broadcast Sys- ‘Mexico has an ample supply of qual- Televisa: results by business segments exported close to 80,000 hours of its original La Loba, What Women Keep in Silence (sold to tem of the Mexican State, the Mexican Federal ity services, comprising more than 1,500 in US Dollars (2011-2013) programming to over 70 countries. During over 150 territories, with great results particu- Government in hands of President Enrique companies from film producers to post- 3,000 the last 10 years, the company has not only ex- larly at Chilevision, in Chile), Mientras Haya Peña Nieto, is seeking to open and expand the production effects, software and video 2,500 panded in the US market, but has also signed a Vida, Mirada de Mujer, Ni Una Vez Mas, Pasion Mexican TV market, both locally and globally. game developers. In addition to the pro- strategic non-exclusive content licensing agree- Morena, Pobre Diabla, Por ti, Se Busca un Hom- 2,000 At MIPTV in April, Governmental agency duction in 2013 of more than 300 Mexican ment with Netflix for Latin America and the bre and Un Nuevo Amor. ProMexico supported the participation of short films and over 100 films, Mexico also 1,500 Caribbean. And, it has taken its production ex- Argos Comunicacion, directed by Epig- +30 companies. The goal is to create an alter- stands in second place in the subscription 1,000 pertise to new markets, including China, Brazil, menio Ibarra, CEO, is a third Mexican player native vehicle for international distribution of television market in Latin America’, she Millions of US Dollars Colombia, Argentina and France. In 2013, it has that has been working with the most important Los Miserables is a high budget production from Argos for 500 Telemundo Network in the US Hispanic. The international products and services, where Mexico has a lot concludes. produced content in three languages. All in all, global players as a production company. division of Telemundo is launching it this MIPCOM 0 to offer, and to expand the Mexican audiovi- 2011 2012 2013 it has exported over 700,000 hours of content ‘We have a deal from 2012 up to 2020 with

sual properties through new players. At this International success Advertising Network Subscription Revenue to North America, Latin America, Asia, Europe, Telemundo Internacional (USA), who dis- Capadocia. Netflix is offering across all Latin MIPCOM, where Mexico is the “Country of Prensario had access to information Licensing and Syndication Net Sales and Africa over this time period. tributes globally the productions we create America our series Camelia, la texana’. Argos’ Honor”, more than 90 Mexican companies are from Eurodata’s Key facts on Mexican Source: quarterly reports, Grupo Televisa Among the top exported products the com- for them. On average, we produce over 260 product has been sold to the US, Central Eu- expected to attend. Exports report, s being unveiled at this pany highlights telenovelas The Tempest, Rubi, hours of contents for export per year’, explains rope, Colombia, Argentina, Venezuela, Puerto Karla Mawcinitt Bueno, ProMexico’s com- MIPCOM: among its international launches in used for several years by international broad- Wild at Heart, The Stepmother, Teresa, Don’t to Prensario Ana Celia Urquidi, director at Rico, Peru, and Spain. munication and image general coordinator, 2012, 87% of Mexican exports were telenove- casters for global launches of series. We are Mess with an Angel, Abyss of Passion, A Woman Argos Television. The company has also co- Mexico’s Public TV is moving fast in this comments: ‘MIPTV and MIPCOM are a fun- las. In 2013, telenovelas accounted for 67% of noticing more and more simulcast releases at of Steel, Curse by the sea, Triumph of Love and productions agreements with other companies, business segment, too. It has become familiar to damental platform to strengthen and drive in- the Mexican TV exports (source: Eurodata TV a local level, by the different channels of a same The Power of Destiny, as well as the series The such as pan regional networks MTV and HBO, see buyers from TV UNAM, Canal Once, and ternationally the Mexican industry concerning Worldwide/NOTA/Relevant partners). broadcasting group’, explains Sahar Baghery, Rose of Guadalupe, Women, Real Life Stories, and US Hispanic network MundoFox. Canal 22 in Cannes during MIPTV and MIP- TV, content and new media. Mexico has be- The most recent success is The Black Widow, International TV Formats & Contents Director Derbez en Cuando and XHDRbZ. The best-known product from Argos sold at COM; but, since MIPTV 2014 (with the sup- come one of the most competitive destinations produced by RTI for Televisa and Colombian at Eurodata TV Worldwide; she will be hosting Televisa productions reach a great market the international market through Telemundo port of ProMexico) they are also promoting its to develop digital content and the leading ex- Caracol TV is the most recent success; it has at MIPCOM the panel Media and Entertain- in Latin America, and the company has been Internacional have been so far Precious Rose, historical, cultural and educational documen- porter of creative goods in Latin America’. been the first to be aired simultaneously with ment landscape in Mexico with Emilio Azcarra- able to open new markets in Central and East- The Return, Lord of the Skies (two seasons), The taries, series and movies to the global market. ‘Altogether, the media industry represents the US Hispanic market: being a series about ga Jean, CEO, Grupo Televisa, and Mario San ern Europe, through Spanish-based Televisa Imposter and Camelia, la texana. Señora Acero For instance, Canal 22 is emphasizing its 7% of the Gross Domestic Product (GDP), Colombian drug dealer Griselda Blanco, has Roman, CEO, Azteca on Monday October, 13. Europe, directed by Ricardo Ehrsam, general and Los Miserables, two of the biggest releases documentary series focused on big person- which makes it the fifth most strategic indus- had a huge success in February 2014 reaching director for Europe, Asia and Africa. New of Telemundo at this MIPCOM, will be pre- alities of Mexican culture, such as Frida Khalo try in the country. Mexico is living its best mo- 5.8 million viewers at its simulcast opening on Top players markets have also been opened in Africa and miered soon on Telemundo Network. and Diego Rivera, among others. Same for TV ment in terms of the world audiovisual Univision’s networks Univision, UniMas and Grupo Televisa is very well known on an in- Southeast Asia. Urquidi adds that ‘in Mexico, we produced UNAM with the series Penacho de Mocteczuma, Galavision (cable). ternational level through its global distribution Azteca, controlled by Grupo Salinas, export- for Cadenatres Behind Everywoman, El Octavo one of the most important pieces of the Pre- ‘Simultaneous broadcast has been being division Televisa Internacional, directed by its ed 7,400 hours of content in 2013 through its Mandamiento, Fortune and Infames; with Sony Hispanic culture, a co-production with Aus- V P, Fernando Perez Gavila (more infor- international sales agent Comarex, headed by we co-produced Bienvenida Realidad and El trian Public broadcaster ORF. Canal Once is mation at his interview in this edition). It Marcel Vinay Jr., resulting in sales of USD 13.1 Sexo Debil, also for Cadentres, and Dos Lunas producing with Lemon Films the second sea- Azteca: hours of production & export exports its programs and formats to TV million. Over 100 countries have purchased its was produced for MundoFox. With HBO we son of its successful drama series Paramedicos, incomes (2011-2013) networks around the world. In the US, it output; during 1Q 14, content sales to other have developed and produced three seasons of with assistance by the Mexican Red Cross. 8,000 7,400 20 6,879 distributes its content through Univision countries amounted 7,000 5,994 under a Programming License Agreement to USD 5.1 million, 6,000 exican productions in the international market Million of US Dollars Million (PLA), which has been extended in 2010 compared to USD 3.5 M (2014) 5,000 to at least 2025, and resulted in royalties million the previous 13.1 ountry hannel ormat aunch evelopment istributor ndividuals oung dults ndividuals oung dults 4,000 10 to Televisa of USD 273.2 million in 2013. year, says the quarter C C F L d d I y A I y A Ireland rte Two devious Maids 15.7-14 uSA/Mexico disney Media 8.2 11.3 7.2 8.2 3,000 9.7 Televisa’s royalty rate from Univision is reports from Grupo Hours Produced USa telemundo Camelia, la texana 25.3-14 uSA/Mexico telemundo 1.6 2.6 1.1 1.4 2,000 8.6 set to increase from the current 11.91% Salinas. The revenue The Dark Widow, the series about the Colombian drug USa telemundo the Impostor 14.1-14 uSA/Mexico telemundo 1.5 2.2 1.1 1.4 1,000 to 16.22% by December 2017. was directly related to dealer Griselda Blanco produced RTI for Televisa and Caracol USa uniMas the Dark Widow 23.2-14 Mexico/Colombia televisa/Caracol 1.4 2.2 0.6 0.9 TV (Colombia), was a huge success (a 5.8 million viewers Televisa content, and especially tele- the success in export- premier last February) in US by a simulcast on Univision’s 2011 2012 2013 novelas, reaches millions of people ing popular programs USa univision Que pobres tan ricos 6.1-14 Mexico Televisa 3.2 4.2 2.9 4 Source: annual report, Grupo Salinas networks: Univision, UniMas and Galavision (cable) around the world. In 2013, the division for global audiences, Source: Eurodata TV Worldwide/NOTA/Relevant partners

52 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 53 DISTRIBUTORS

Booth: #R9.A2

Televisa International: the name of Spanish-language content

Televisa Internacional is the face of Grupo Televisa in the world. Through the leadership of its VP, Fernando Perez Gavilan, this strate- gic division has allowed the giant media com- pany to take its content to a global scale. But not only its finished and successful Felipe Boshell and Alejandro Toro, co-productions at Caracol TV Colombia (borders); Gonzalo Cordoba, telenovelas, which are on air in over hundred president, and Lisette Osorio, VP International, Caracol countries in the world, but also a growing busi- TV; Fernando Perez Gavilan, VP, Televisa Internacional, and Antonio Alonso, general director, Planning and ness area, entertainment formats, in which the Tatiana Rodriguez, Migdalis Silva and JC Acosta, all International Productions, Televisa. After the success of company has closed a strategic joint-venture them from Viacom Media Networks Latin America The Black Widow, both companies have co-produced (center) with Mauricio Bailon, New Projects Director, the action series Shot of Grace with La Competencia (Spain) and deals with and Fernando Perez Gavilan, VP at Televisa Interna- other providers, to built a strong slate of for- cional mats available for global clients. For instance, Everybody and their brother was not only a success in Mexico, but after its launch in 2013 it has been optioned in over 30 territories worldwide. This format and oth- ers, such us the celebrity show Dolphins with the Stars (sold in Portugal and Russia, and op- tioned in The Netherlands, France and Italy), Project Adan & Eva, game show Wacky Old The sales and marketing team of Televisa Interna- cional-Europe, headed by Ricardo Ehrsam, general Game and the quiz show Push it, have allowed Jose “Pepe” Baston, VP of Television and Content, and director, Asia and Europe, Claudia Sahab, director, Televisa Internacional to gain markets, where Fernando Perez Gavilan, International VP, Televisa, an- for Europe, Sebastian Vibes, director of new business nounced two deals with Mexican actor and producer Europe (the three last from left to right) the traditional telenovela is not demanded: Diego Luna (Canana) and Patricio Willis, president, RTI The Netherlands, UK, Germany, etc. Producciones The company is also betting on co-produc- tion partnerships: La CQ or Miss XV were suc- ñorita Polvora is the most recent co-production cessful teen series co-produced with Cartoon with Sony Pictures Television, and The Black Network and Viacom, respectively, while Se- Widow and Shot of Grace were done with the

MIPCOM: Stand Up At MIPCOM, Televisa Internacional is highlighting the classics telenovelas I Don´t Trust Men Mario and Carlos Castro, director of sales for Asia Anymore (150x’60), the story of a humble young girl with noble feelings; Until The End Of Time and Africa, and general sales director (borders), with Pedro Font, president & CEO, Global Media (150x’60), where a beautiful and distinguished woman is in charge of a chocolate maker empire; Distribution, formerly distributor of Televisa’s product Malquerida (150x’60), where a daughter returned to her mother hacienda casting a shadow over for more than 15 years. her happiness; and The Color Of Passion (150x’60), where a woman and a man destiny will inter- twine due to hatred and revenge. Also, the comedy My Heart Is Yours (150x’60). leading Colombian TV network Caracol TV. On formats, the distributor launches its brand new prime time talent show Stand Up (‘120), Back in 2012, the company closed a strate- which turns the current viral phenomena sweeping the web into television stars: parent-children gic agreement with RTI Producciones for the duos now show what they have got in a TV studio in front of a strict US Hispanic market: Patricio Willis’ produc- jury, the public. tion company agreed in producing two hours Little Giants (‘120) is the most successful Latin America and His- of telenovelas for 52 weeks for UniMas, the #3 panic USA talent show for kids. The Spanish version on TeleCinco network in that market, owned by Univision was the rating leader on its premier (September 11) with 25.1% of Communications. The first title of that deal market share and 3.3 million people, and it was a success on social was La Madame (50 episodes), followed by The network, reaching 80% of the “social share” in Spain with +115,000 Goat, based on the novel La Fiesta del Chivo mentions of #pequeñosgigantes. On fiction format, the comedy se- (Mario Vargas Llosa) whose grand premiere ries Los Gonzalez (26x’30) is the first TV series that jokes about real was on September 23 simulcast across UniMas Stand Up, new format in Cannes hidden cameras, mixing fiction and reality and UVideos digital platform.

54 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL DISTRIBUTORS

Booth #C16.A5

Azteca/Comarex: diversification in all senses

Founded over 30 years ago, Comarex has adapted and evolved bringing new program- ming in all genres to the entertainment indus- try by distributing +42,000 hours annually in over 110 countries. Its catalogue is composed of Azteca’s telenovelas and series, feature films, documentaries, game shows (from Azteca, as well), sports, kids programming, news, music, reality shows and mobile content. Apart from Azteca’s content and pay TV networks (with the brand new division AZ TVdePaga, which has an exclusive article in this edition), Comarex is the sales representa- tive in Latin America for Mediaset Distribu- The big celebration of Marcel Vinay Hill 45 years in the industry during LA Screenings 2012. Pictured with his wife Rocio and his sons Alejandro y Marcel Vinay Jr., CEO de Comarex, and his wife Gabriela tion (Italy) and Studio100 Media (Belgium). For some European territories, Asia and Af- rica, it distributes a couple original series from MTV Networks and HBO Latin America. Marcel Vinay Jr., CEO: ‘We are a complete offer with the best Mexican content, includ- ing series, miniseries, reality shows, as well as production done in Latin America that can be broadcast in any TV channel in the world. Co- marex has become a key distribution arm with series such us The Lieutenant or Drowning City, or the formats Soy tu doble, La Academia The launch of Romanza+ for Africa: Cristobal Ponte YBhg Datuk Haji Md. Afendi Datuk Haji Hamdan, and Cesar Diaz, Cisneros Media Distribution (USA, Chairman at FINAS (Malaysia), and Khairul Anwar and La Academia Kids’. borders) with Marcel Vinay and Adela Velazco, from Salleh, VP, Malay Customer Business, Astro (above), Historically, the top products exported from Azteca/Comarex (Mexico) and Craig Kelly, CEO of with Datin Zaiton Muhd Jiwa, CEO, Global Station Comarex/Azteca are the telenovelas Once you Africa XP Channel (South Africa, center) (Malaysia), Agnes Rozario, VP of Content Group, Astro, and Marcel Vinay Hill, VP International, Azteca (all below) are mine, Daniela, Under a Red Sky, The Gaze of a Woman, A love to Remember, as well as the se- ries What Women Keep in Silence, sold in both During MIPTV 2014, Comarex closed a format and ready made to over 150 territories. strategic deal with Malaysian satellite broad- One of the most successful adaptations was in caster Astro. Both have signed a Memorandum The talent show La Chilevision (Chile). of Understanding (MoU) to co-produce in Academia Also, the entertainment format La Aca- Malaysia three Latin telenovelas in three years, Kids was demia, which was very successful in Asia: through the local production company Global recently sold to Malaysia, Thailand, Azerbaijan, Indonesia Station. In August, the companies announced SCTV in and Singapore, as well as Paraguay, Central the first adaptation of Azteca’s hit telenovela Indonesia America and US. The kids version, A Love To Remember; production commenced La Academia Kids, was recently that month with a Fall 2014 premiere on As- sold to SCTV in Indonesia. tro. Astro had produced in the past two Azteca telenovelas, but this time it is a co-production and the two players will share the distribution of the new products, even in Asian countries. The National Film Development Corpora- tion Malayisa (FINAS), a government entity that promotes Malaysia in the global market, will provide 30% cash rebate of total produc- tion. With Cisneros Media Group (USA) it joined AfricaXP (South Africa) to launch Af- rica Romanza+, a 24 hours TV channel fo- cused on telenovelas and Latin series, doubled A Love To Remember is a very successful telenovela to English language. AfricaXP manages now 5 from Comarex/Azteca, which will be adapted in Produced by Benjamin Salinas, The Malaysia, co-produced by Global Station and to be Lieutenant is a top rated series, broadcast on Azteca channels in Africa, where there are 500 broad- premiered in Fall 2014 on satellite broadcaster Astro Sieta and sold in many international markets casters in 56 territories.

56 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL DISTRIBUTORS

Celuloide, a new way of distribution is coming

Almost ten years have passed since the es- iTunes store, and by 2015 we expect to be the Luis Gadea, CEO at Celuloide tablishment of Mexican company Celuloide top aggregator in the region’, adds the executive. and since last January, Luis Gadea was named ‘We expect to establish new alliances at Mip- 2015 we will start shooting our third feature CEO. He explains to Prensario: ‘The first de- com, which will enable us to have our contents filmEl entierro del Güiro’. cision was to become a content distributor for available worldwide. Our main goal is the spe- ‘We are in pre-production of the documen- all platforms. We began looking for catalogs’ to cialization on digital platforms and thus be- tary Fast Forward, our most ambitious project represent, and we started with Alebrije Produc- come the leading independent distributor of up to date that will take place in 21 countries tions, owner of Estudio México Films and Alta Hispanic movies for that specific niche’. having the support of the Secretary General of Vista Films, headed by Monica Lozano, one of Celuloide also has a production and distribu- the United Nations (UN), Ban Ki-moon; Ex- the most talented and successful producers in tion agreement with Alejandro Franco’s Sen- ecutive Secretary of the UN Convention on Cli- the Mexican movies industry’. tido Comun (Warp TV, Day after, Music time mate Change (UNFCCC), Christiana Figueres Among others, Lozano has produced Instruc- and the show Sessions with Alejandro Franco, and the Secretary General of the Organization tions not Included —the top grossing Mexican broadcast in Sony and E! Entertainment TV). for Economic Cooperation and Development movie of all times—, Amores Perros, Por la Libre, Sessions (8 season, 13x’60) features interna- (OECD), Jose Angel Gurria. By the end of 2015 Amar te Duele and Paradas Continuas. Alebrije tional guests such as Blondie and The XX, and is our plan will be shooting two films per year’, re- also represents huge US movies (American Pie, available for all territories. ‘We are releasing the marks Gadea. Blair Witch Project and Butterfly Efect). Says music documentary For Those About To Rock ‘We have also a team of writers headed by Gadea: ‘This alliance allow us to enter into the ... The story of Rodrigo y Gabriela, produced by Jorge Ramirez and we are developing the series distribution sector with more than 150 titles for Franco’s team simultaneously in both Spanish El Lider (60x’60) with the guidance of one of the all medias’. and English’. largest Spanish-language content producers. In In a second phase, Celuloide established Dig- It has closed and output deal with BBC, in- 2105 we are planning to launch two web chan- ital Content Brokers (DCB), whose main ob- cluding home video, some digital windows and nels: Arterial TV, for a youth audience (18-26 jective is to deliver content anytime, anywhere, ancillary rights. ‘Last August we launched our years) offering comedy, music and alternative any platform. ‘We became an iTunes aggrega- home video division and concluded with the content from the Mexican scene, and Warp TV, tor in Mexico. By the end of 2014 we expect to Dr. Who worldwide tour at the Metropolitan with mainstream and international contents. have more than 100 titles available at the Theatre in Mexico City with the assistance of Sentido Comun will lead this project’. the main characters and having all the tickets Gadea concludes: ‘In the film industry, we are sold out in only two days’. living great times with more successful produc- In the production area, the success of El Fan- tions, bigger box offices and an audience willing tastico Mundo de Juan Orol stands out with 63 to watch Mexican movies. To get the fim indus- awards. ‘Our production continues to expand try to this point, it has been crucial the support headed by Alejandro Blazquez, founder of Ce- of the Mexican Government, through tax in- luloide. During 1Q 2015, our second feature centives and its organizations like IMCINE and film, the romantic comedy Tiempos Felices will COMEFILM. The unprecedented support of be released and it will be distributed by Cine- ProMexico, trough Daniel Tamayo and Karla Tiempos Felices polis in Mexico and Latin America. During 2Q Mawcinitt, is invaluable’.

Excelencia en Comunicaciones y Tecnologia

Excelencia en Comunicaciones y Tecnologia of the Football World Championship in Brazil (Excomunitec) is another important Mexican and we have several projects running for the technology provider, with presence in the TV, second half of the year. We will be consolidating cine and radio businesses for over 20 years. It is our sales and technology supply’. the exclusive distributor for Mexico of interna- ‘Definitely, our main priority is to mantain tional manufacturers such as Miranda, For.A, the commercial relationship with Grass Valley, Vislink, Belden, Senneheiser, Telestream, to be the exclusive distributor of their products Jorge Castañeda, president at Excomunitec, with all Azteca Monterrey technology team during the last NAB Nevion, among many others. in Mexico. We are venturing new areas and Jorge Castañeda, president, says: ‘The first six brands for the next years, after attending impor- the best technology products, with special em- months of the year have been very busy because tant markets such us NAB. We bring to Mexico phasis on TV channels’, concludes the executive.

58 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL DISTRIBUTORS

On Screen Films, #1 corporate sales and retail in Mexico

Founded in 1990, On Screen Films has been folio with 4 important product lines: feature related to the different areas of the entertain- films, special interest and documentaries ment industry in Mexico and Latin America. (SI&D), kids products and TV series It is dedicated to movie rights, purchasing and and miniseries. selling different rights for DVD’s, VHS, Free TV, To strengthen and achieving Pay TV, corporate sales, etc. growth targets OSF has estab- Julio and Rodrigo Ruiz Sotelo Since September 2006, it has started its distri- lished other strategic alliances bution to retail stores, videoclubs, department with distributors that have been market) entered in 2011 and was fol- stores, specialized stores and bookstores, and by given their exclusivity such us CD lowed by Walmart’s Vudu and Sony’s November 2007, it signed with Televisa a con- Systems, (distributor in Colombia, Crackle. Then, TV, cinema operators and tract for the exclusivity of 384 titles from the Peru, Venezuela and Central America) and chains joined’. Golden Age of Mexican Cinema. On December Grupo Clarin (newspaper and our distributor ‘Of the three factors that determine the suc- 2007 it closed a deal of exclusive distribution in Argentina in kiosks) cess of this market, content is the key, which with National Geographic for all Latin-Amer- ‘Mexico is one of the Latin American coun- has made the American Netflix has the highest ica, including DVD and digital, and it also has tries with the greatest potential in TV shows. market share (68%) despite having the highest an agreement with Discovery to use all the cata- The analog signal was to be cut off no sooner cost of 99 pesos monthly. For broadcasters, the logue including all brands. than January 1, 2022. Today, all networks in challenge is to compete with higher quality of ‘Actually, OSF is the #1 company in corporate Mexico have programming in HD’, Julio Ruiz information or providing telecommunication sales and in retail with presence in Mexico with Sotelo says. services to production companies like Netflix 39.9% of market share (source: Nielsen) besides Regarding Netflix and other SVOD services, to use their network infrastructure’, concludes having operations in South America through they explain: ‘Although these services are still Ruiz Sotelo. strategic alliances of product distribution and considered niche, 70% of Internet traffic in At MIPCOM, the company looks for busi- brand licensing’, explains Julio and Rodrigo Mexico is for video consumption, which has ness and financing opportunities, to establish Ruiz Sotelo, heads of OSF. launched a “price war” in this market. The con- contacts, develop relationships and evaluate ‘We also distribute films in the theatrical tent suppliers Apple Store, iTunes and Argen- opportunities with media, market-driven proj- business and TV sales, with an important rev- tine free-movie streaming platform, Cuevana, ects with the objective of a mutually beneficial enue and income coming from that part. We were the first to reach the Mexican market in outcome, and to provide services and products, have developed an important product port- 2009, while Netflix (the leading with 68% of the constant innovation.

Magnum, at the technology forefront Founded in in high-end technology because of the World 1981 by Eng. Jorge Championship Brazil 2014. We will continue Camacho, Mag- focusing on the new solutions and products that Recognition at num Digital is one allow a better mobility and transmission, pro- of the leading tech- duction and post-production facilities’. Telemundo nology distributors ‘LiveU products offer our clients to have a Recognized for being at the technolo- in Mexico, working better live news delivery with small costs in op- gy forefront, Magnum with top brands erations and transmission. Innovation and new Digital president Jorge such us Yamaha, technology implementation is our big differ- Camacho, received an Antonio Casado y Jorge Camacho, de Magnum LiveU, Sony, Sharp, ence in the Mexican market: we knew the needs award from Telemun- PreSouns, Linear of our clients, so we bring solutions on demand do magazine director Acoustic, for Mexican broadcasters and Pay TV for their daily operation’. Jose Antonio Fernan- networks. Since 2004 Lic. Jorge Camacho heads Magnum continues to distribute 4K products dez and Canal 100. ‘If the company, who has introduced new lines of from Sony, 3D live transmission from LiveU, you don’t bring a so- audio and video products and brands, taking audio systems from Yamaha, among others. lution, you are part of Jorge Camacho, president the company to a new level. ‘As an integrator, we are always seeking for new the problem’, warned at Magnum, received an award during Expo Tele- He explains: ‘This year was very special be- technologies that allow us to offer better prod- Camacho. mundo in Mexico cause all the Mexican broadcasters have invested ucts to our clients’, concludes Camacho.

60 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL Special Report | TELECOMMUNICATIONS

Telecommunications in Mexico: the future and its twist

The Mexican telecommunications in- the advertising market share after five years of larger number dustry had an active year in 2013 with the operation. Televisa’s and TV Azteca’s channels of subscribers enactment of the Constitution amendment currently account for some 90 per cent of the due to its high- related to the area, followed in 2014 by the TV advertising pie in Mexico. er population, Gabriel Contreras Saldivar, president of the Instituto Federal de Telecomunicaciones (IFT), and the enactment of the Federal Telecommunications but its pay TV Secretary of Communications and Transports (SCT), Gerardo Ruiz Esparza and Broadcast Law in July. Among other deci- TV and DTT penetration sions, the Congress approved and President According to the IFT, Mexico had 1,043 index is lower than Mexico’s, which reached now has a penetration of over 50%’, con- Enrique Peña Nieto enacted a new regulation registered television stations by April 2014. Of 16.01 million subscribers by August 2014. cludes. framework for telecommunications and tele- them, 708 were broadcast TV stations and 335 DTH leads the market in terms of technol- vision, including the creation of a new, more DTT outlets, commercial and non-profit. The ogy, with 8.66 million subscribers; during the Broadband powerful regulator, the Instituto Federal de Instituto reports that the Mexican “administra- first seven months of 2014 it has expanded by The IFT has addressed a number of issues Telecomunicaciones (Federal Telecommu- tive divisions” (States) with the largest number 10%, a lower level than in the past; in 3Q2013 that will have a direct impact on the Internet nications Institute, IFT), with a mandate to of television stations are Sonora (89 analog and it has grown 11.7% per year. By comparison, market in Mexico. These include an auction of promote competition in the Mexican tele- 13 DTT), Oxaca (56 vs. 13), Tamaulipas (36 vs. cable TV grew at a faster pace: 17.6% per year, spectrum slots at the 700 MHz band, as well coms market. 26), Chihuahua (40 vs. 15), Chiapas (37 vs. 14), reaching 7.3 million subscribers by August as ruling which operators should be considered While the pay television industry has been followed by Nuevo Leon, Guanajuato, Micho- 2014 and a 46.11% market share. Wireless pay dominant in each sector and decide about ad- growing at a good rate —in the order of 10 acan. Mexico City, the nation’s Federal District, TV delivered through MMDS signals has been ditional specific restrictions they should face. per cent per year— in the past years, the future Mexico President Enrique Peña Nieto enacted on July 13, 2014 the new regulation framework put in writing by the Executive had 24 stations. losing subscribers in the past years —most of and approved by Congress Data from IFT reveals 13.5 million fixed of broadcast television and its role within the By May 2014 there were 337 DTT chan- them migrating to DTH— and dropped to broadband subscribers for 2013; no updates general telecommunications order is to be de- must encourage local and national artistic Mexico: Pay TV market share, nels licensed in the country. Of these, 162 130,000 households. The overall cable TV have been available for 2014. The penetration fined by the Federal Telecommunications and values and Mexican culture expressions, ac- by companies (July 2014) were in operation, 146 were digital “mirrors” growth prospects are positive, in the order of of the service among individuals is 11%, by Broadcast Law, which applies since August 13, cording to their programming structure. Pro- Others and 7 were straightforward DTT permissions. 11%, in addition to strong progress regarding households 33%, considered “low figures” if 2014. gramming including personal appearances Research by IFT in five cities of the north of Internet access and digital telephony. compared to the rest of Latin American coun- Mexico President Enrique Peña Nieto en- must assign preference to Mexican personali- Mas TV Mexico (Monterrey, Reynosa, Matamoros, Regarding players, with the recent acquisi- tries. IFT Chief Commissioner Gerardo Ruiz Grupo Hevi 12% acted on July 13, 2014 the new regulation ties (Art. 248)’. Finally, Art. 250 asserts that the 1% Nuevo Laredo and Ciudad Juarez) revealed tion of Cablecom, Grupo Televisa enlarges its Esparza said in July that with the new Law this TVI Monterrey framework put in writing by the Executive Federal Executive will apply financial support 3% 3% that between 54% and 77% of their house- presence in the market, where it also controls situation will change in the near future: ‘The Cablevision 40% Sky and approved by Congress. At that moment, to ‘promote the production of national prod- 5,5% holds received only broadcast TV beams. In Sky, the DTH and leading Pay TV provider in regulation will allow more competition, new the President underscored its four major goals: uct and independent national product’. 6% these households the penetration level of DTT Mexico and Central America, and cable op- players and a larger availability of offers for us- allow a larger percentage of the population to Cablecom ranged from 22% to 43%. erators Cablevision, Cablevision Monterrey e r s ’. 7,5% access Internet, more efficient and affordable New broadcast TV Networks In March 2014 the Mexican government (TVI) and Cablemás. It total, it accounts for According to PricewaterhouseCoopers’s 8% 14% telecommunications services, and more com- The new law calls for two new digital broad- Cablemas started distributing free digital TV sets to low- 60% of the market. Global Entertainment and Media Outlook 2014- petition concerning radio and television. cast TV networks that will compete on a na- Megacable income households as a first step towards the Futuresource Consulting reveled that Mex- 2018, growth of the Internet access market will One of the key points of the regulation is tional level with the channels produced on a Dish Mexico analog TV “switch-off” in five cities by No- ican consumers have spent USD 4.2 billion in come mainly from mobile Internet, which will that those Mexican broadcast TV stations fea- national and local level by private networks Source: companies and Private Advisor vember 26, 2014 and a nationwide migration TV entertainment during 2013 —9 per cent increase at a compounded annual growth rate turing at least 20 per cent of local production Televisa (Channels 2,4 and 5 and 9 in Mexico by December 31, 2015. The initial part of this more than in 2012—, and this is expected (CAGR) of 18.7% between 2013 and 2018, to will be allowed to increase their commercial City) and TV Azteca (Channels 7,13 and 40 in plan has been fulfilled in June by distributing to grow 10% this year. ‘The biggest increases reach 58.8 million by end-2018, up from 24.9 time by 2 per cent (Art. 247) while those fea- Mexico City), as well as the Red de Radiodi- The bidding process held by the IFT started 120,000 sets in the cities of Monterrey, Ciudad were on Pay TV: with 2 million new subscrib- million at end 2013, says the report. turing at least 20 per cent of independently fusoras y Televisoras Educativas y Culturales on September 2, 2014 after several groups in- Juarez, Nuevo Laredo, Reynosa and Matam- ers, the disbursement terested in submitting proposals for the 246 produced local fare (Art. 248) will be allowed de Mexico (a network of 60 TV public, edu- oros to households included in the subsidy was USD 2.9 billion. Mexico: Pay TV, Broadband, Fixed and Mobile Telephony broadcast television slots to be applied to the an additional 5 per cent. cational and cultural TV and radio stations), plans operated by the Secretaría de Desarrollo Blu-ray has grown 15% subscribers evolution (2011-1Q 14) The legislation also rules that ‘the licensees considered the third largest in Mexico. two new networks requested more time to de- Social (Social Development Secretariat, Sede- and placed Mexico as Other TV stations with velop a business plan that would comply with sol). One set per household has been assigned; the fifth global market total or partial coverage the new Telecommunications and Broadcast those families currently subscribed to pay TV during 2013’. Mexico: free TV, pay TV and digital TV penetration, of the country are Cade- Law. have been excluded. ‘Digital video grew by homes (2013) natres (Grupo Imagen), According to the schedule established by the According to official data, a total of 13.8 mil- 95% reaching USD 86 Public DTT network Una IFT, the decision will be made by mid 2015. lion TV sets will be distributed, at a cost esti- million and will reach 94.9% TV Penetration Voz Con Todos, operated The IFT has estimated that each of the new mated at 26 billion Mexican pesos, equivalent USD 360 million by by the Sistema Publico digital TV networks will require about USD 65 to some USD 2 billion. The goal is that 90 per 2018. SVOD represent- HHs with Analog TV set 83.4% de Radiodifusión del Es- million in investments, to which a guarantee cent of the Mexican households must be capa- ed 66% of the expenses tado Mexicano (formerly of about USD 30-35 million must be added. ble of receiving digital TV signals by the analog in digital video dur- 2011 2012 2013 1Q 14 Pay TV Penetration 36.7% National or international investors are able to OPMA), and public TV switch-off date. ing 2013. For 2014, it is Pay TV 10.070.974 13.018.750 14.732.900 15.185.000 stations Canal Once, Ca- participate in this process, with a cap of 49 per expected to grow 70%. Broadband 11.875.000 12.750.000 13.500.000 (*) HHs with Digital TV set 25.8% nal 22 and TV UNAM, cent of the equity. Pay TV This is the result of a Fixed Lines 19.730 .400 20.587.000 20.590.000 20.400.000 The IFT considers that each of the new net- Mobile Lines 94.583 .300 98.885.000 103.600.000 105.000.000 0 20 40 60 80 100 which are now part of the Mexico is currently the second-largest better broadband net- Red. works will be able to acquire a 8.5 per cent of Latin American pay TV market; Brazil has a work in Mexico, which Source: INEGI-MODUTIH (*) No data available Source: IFT, Private Advisor

62 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 63 Special Report | TELECOMMUNICATIONS

Telecommunications in Mexico: the future and its twist

The number of wired broadband connec- mobile announced tions will increase at a CAGR of 3.3% over the in August that same period, to reach 19 million by end 2018. will it exploit the Mobile Internet access revenue will surpass license obtained wireline broadband revenue in 2015 to account from the IFT ear- for USD 7.5 billion by 2018, representing 60% lier this year, us- of the total Internet access revenues at that ing Telefonica’s time, concludes the study. infrastructure to launch its service Telephony in Mexico, its first The cable TV industry has been able to gain operation in Latin Emilio Azcarraga Jean, CEO of Grupo Televisa, Ricardo Salinas Pliego, CEO of Grupo Salinas market share at the wireline telephony field. It America. Lycamobile provided services is considered that there is still much room to to 30 million clients in 17 countries Mexico: DTT channels authorized and in grow, compared to other nations where the use around the world in 2013. operation (2006-May 14) of wireline telephony has declined in the past With 25 years of experience in the long few years. The fact that Wi-Fi is increasingly distance prepaid market, Mexican com- being applied to voice and data mobile tele- pany Ekofon has launched in Septem- communications is moving the cable operators ber its mobile services under the brand to provide access not only within their home Cierto, using Telefonica’s network, with region but also through alliances with other an investment of USD 10 million. operators in different parts of the country. The IFT has reported that, concerning mo- OTT bile telephony, Mexico has added some 3 mil- Over The Top programming provid- lion users in 1Q2014, reaching a total of 105 ers are arising as relevant competitors million active lines. to linear pay television in Mexico. Ac- Recent news concerning telephony are that cording to consulting company The America Movil has decided to disinvest from CIU, there are eight major providers part of its local assets while Spanish Telefonica of this type of service, including Netf- Source: Infrestructura de estaciones de TV – IFT has been holding talks with local telco Iusacell, lix; Crackle (controlled by Sony); Vudú controlled by Grupo Salinas and Televisa. (WalMart); ClaroVideo (operated by Telefonica is already operating in Mexico DLA, a company controlled by America Mov- dustria Electronica, de Telecomunicaciones through Movistar, the second largest provider il); iTunes Movies (Apple); Klick (by movie the- y Tecnologias de la Informacion (National (with a 20% market share) after America Mo- atre operator Cinepolis, controlled by Grupo Chamber of the Electronic, Telecommunica- vil’s Telcel, which holds some 70% of the mar- Ramirez) and VEO (Televisa). Sony Networks tion and TI, CANIETI). ket. Ricardo Salinas Pliego, head of Grupo Entertainment International announced in A report by PricewaterhouseCoopers & Salinas (and Azteca), denied being interested June the launching of Video Unlimited, a rental ProMexico titled Designed in Mexico Roadmap in selling the Grupo Salinas equity in Iusacell, and sell-through online service available to for the Creative Industry report states that in a provider that accounts for some 6% of the game consoles PS4, PS3 and PS Vita, as well Mexico the video game industry experienced market. America Movil’s goal would be to as SmartPhones and Xperia tablets, Bravia strong growth during time period 2004-2009 reduce its market share to less than 50% after TV sets and Blu-Ray players if connected to (22.9%), reaching USD 698 million in 2009. part of its assets are spun-off and sold to an- Internet. It may be also reached on Windows- PwC indicates that, by 2013, industry revenue other company. operated PC’s. was worth USD 773 million, an additional 11% The Mobile Virtual Network Operator While services differ among various provid- expansion. These figures place Mexico among (MVNO) field is another segment for growth. ers, all of them offer local content as well as the top 15 video game markets in the world; Following Megacable, Maxcom y Virgin Mo- foreign movies and series, available as rental in addition, being the largest market in Latin bile, British prepaid telephony operator Lyca- or sell-through. Some of the services offer America, it accounts for 50% of the total, fol- Televisa and Azteca content. According to The lowed by Brazil (26%), Argentina (8%), Chile CIU, Netflix is a dominant player with 68% of (7%) Colombia (5%) and Venezuela (4%). the total subscriber base; Digital TV Research Mexico’s total video games revenues are estimated Netflix had 640,000 subscribers by expected to grow by a annual rate of 7.7% to June 2014. Per The CIU, ClaroVideo has 10% reach USD 1.12 billion in 2018, according to of the market; iTunes accounts for 8%; VEO- the Global Entertainment and Media Outlook Televisa 6% and other vendors reach 6% of this 2014-2018 from PwC, which adds: ‘The total particular market. videogame consumer revenues are spearhead- ed by console and mobile playing: total console Videogames game revenues in 2013 were at USD 327 mil- There are over 100 companies in Mexico lion while mobile game revenues were at USD dedicated to create and produce videogames, 297 million, jointly accounting for 81% of the Carlos Slim’s America Movil has strong presence in mobile according to the Camara Nacional de la In- total of videogame revenues’. telephony and broadband markets

64 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL SPECIAL REPORT | ANIMATION

Booth #C16.A 5 The evolving Mexican animation industry Anima: television, digital, distribution

Mexican animation is going through a But since two years ago, Anima Studios world, while ANIMEX has created enter- Founded in 2002, Anima Estudios is a enda de la Llorona; its sequel La Leyenda de las great momentum. The industry, which has is betting more in TV, through its own in- taining feature films with a classic animation pioneer in Mexico and the leading animation Momias, currently in production, will be the 15 years approximately, is now mature with ternational division —in charge of Gaston style that have been widely accepted by their studio in Latin America. It has developed and third movie in the franchise; which will be re- Jose Carlos Garcia de Letona, EVP, and Gaston Cami, high-end executives and creatives leading Cami, VP International Sales—, and also audiences. produced more than 12 movies, 3 animated TV leased theatrically in Latin America by Video- VP of International Sales and Co-productions. the way. Moreover, there is a clear inter- betting on international co-productions. Don Gato y su pandilla was sold to 25 series, and it is now betting on the digital busi- cine this month’, both executive comment. ness. It also manages several YouTube channels Regarding TV, Cami continues: ‘Teenage Fai- scape is one of the most important segments national vision to expand to new markets, The average number of animated movies countries including UK (£4 million and po- and it is producing content exclusively for In- rytale Dropouts was licensed to Gloob Brazil, in which Anima is putting special emphasis by building strategic worldwide alliances. premiered in Mexico is one and a half, while sitioned in the TOP 5 for five weeks), and ternet. and to the OTT systems DLA (www.clarovideo. towards growth. Garcia de Letona concludes: There are more producers and more com- the best year was 2011 with three: Don Gato Turkey. Now it is still among the TOP 5 of Jose Carlos Garcia de Letona, EVP and one com) and Netflix in Latin America. And our ‘Through Kick-O’s we will intensify our pres- panies providing services related to anima- y su Pandilla and La Leyenda de la Llorona Mexican movies, and it was the most viewed of Anima founders, explains: ‘We are celebrat- international distributor 9 Story (Canada) has ence in this market. It is an app, videogame, but tion, visual effects and post production. (Anima Estudios) and La Revolución de Mexican movie in 2012. ing 12 years with several new business initia- closed deals in Asia (HBO and Sun Network also non-dialogued short episodes (10x’1 ’’30) There are three main companies consoli- Juan Escopeta (Animex). Huevocartoon produces web, TV and tives. Apart from the appointment of Gaston India), Pacific (ABC Australia), Europe (Or- for all devices’, while Cami confirms that Tele- dated in the local and international market: ‘Regarding cost, animation is not so ex- movie content in 2D, 3D and CGI anima- Cami, as VP of International Sales, we recently lando Kids Croatia, TVE Spain, Noga Israel), visa took the distribution in Spain and Latin the pioneer Anima Studios (founded by Fer- pensive to produce in Mexico, but in the tion, as well as live-action. Certified by opened Anima Kitchent in Spain, created by and the USA (The Hub), among others. America (300,000 downloads), while Korean nando de Fuentes and Jose Carlos de Leto- last year the quality has improved a lot. And Toom Boom, it offers great opportunities of us and many Spanish entertainment executives Since 2006 the company produces for Tele- company Blue Pin is doing the release in the rest na), Huevo Cartoon y Animex (founded by now, international and successful compa- co-production and animation development with the objective of generating new IPs; pro- visa and Grupo Chespirito the animated se- of the world’. Several other projects are under- way for web specific content and mobile Ricardo Arnaiz). All of them were dedicated nies are watching Mexico to generate high- with both technically and creatively talented duce own content, represent Anima’s interests ries El Chavo —one of the highest rated shows in Europe and fulfill co-production opportuni- in Latin American, on Free TV and Pay TV apps. to the animated movie production, as it is end animation for worldwide distribution’, animation artists. ties’. through Cartoon Network and Televisa Net- the only segment that is receiving support explains to Prensario a local source that It has released two movies, Una Pelicula ‘We have evolved from being an animation works’ kids channel Tiin— and it has recently from the Mexi- knows very well the animation business. de Huevos (2006) y Otra Pelicula de Hue- studio to become a complete entertainment begun production of El Chapulin Colorado can state. ‘The animation industry expansion and vos (2009) that are in the top 10 features of company focused on the international market. Animated Series, based on another character consolidation has a strong relation with the Mexican box office success. Their third film We are working towards expanding our catalog created by Mexican legend Roberto Go- support from the National Cinematogra- is currently in production of Un Gallo con by adding third-party properties in the near mez Bolaños. phy Institute (IMCINE) through its differ- Muchos Huevos, it is the first Mexican 3D future. Our main highlights for MIPCOM are The big news for 2015 is the release ent lines of promotion. Trust and CGI movie, and will be premier before Teenage Fairytale Dropouts and the CGI movie of Don Gato, el inicio de la pandilla (Top TV series Teenage Fairytale Dropouts for Quality Film Production 2014 ends. They have released more than Wicked Flying Monkeys. It is an exceptional Cat Begins), an ambitious CG movie to was recently licensed to Gloob Brazil, (FOPROCINE) and FIDE- 500 animated clips through Internet and a time: we are reinforcing our communication be released in August 2015, distributed and to the OTT systems DLA and Netflix in Latin America CINE have supported the TV shows, which has been aired in the US and marketing strategies as well as creating in Mexico and even more productions. We are working to- worldwide by production of animated films’, and Latin America. wards consolidating Anima’s presence in the Warner Bros. says ProMexico/PwC’s Road- Gyroscopik Studios is focused on 3D An- US and European markets’, explains Cami. ‘We have three map to the Creative Industry. imation, motion capture services and VFX ‘We have always been related to the best- movies in pro- ANIMEX and ÁNIMA outsourcing and production. In conjunction animated Mexican cinema with huge successes duction and four Studios produce audiovisual with Primetime Management Group, the such as Don Gato y su Pandilla (Top Cat) —re- original TV series content that places Mexico company aims to develop and create interac- leased theatrically in 25 countries, and among in development Anima Estudios: Don Gato y on the map of production and tive, animated content for children. The new the Top 5 most successful Mexican movies of and preproduc- su pandilla, a record-breaking contract manufacturing of this projects include the production of Cantin- the history—, Kung fu Magoo (co-production tion’, they add. Wicked Flying Monkeys is the next Mexican animation movie Kick-O’s is a 360° concept that includes an with Dreamworks Classics), as well as La ley- The digital land- big theatrical release to be premie- type of entertainment product. flas, one of the most successful Latin char- app, a videogame and short episodes for TV red before 2014 ends The former one has achieved acter and the one with record sales around its current position thanks to the world in the history as well as new four the production of a franchise- properties for children that are currently in Un gallo con muchos huevos, the style TV series: development and seeking partners. third film from Huevocartoon the animated ‘We are working in one of the most am- El Chavo del 8, bitious project in Latin America in the last which has had a years: the animated series of one of the most huge impact on well known Mexican comedian Mario Mo- the Mexican and reno Cantinflas, which first three seasons Latin American (26x’11), including a song for each episode, markets and is a licensing guide and apps for personal de- being exported vices. An animated movie and the global to other regions licensing are also considered in the project’, and markets explains to Prensario Yoanpablo Perez La Revolución de Juan Escopeta, Gyroscopik: Cantinflas project movie from Animex includes: a TV series, a movie, apps and licensing around the Anaya, CEO/Producer at Gyroscopik.

66 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 67 LICENSING

TCP, beyond licensing Exim: ‘We

‘Licensing industry itself is one of the most important business areas know the target’ making a challenging and competitive scenario each day. We can find new Exim has always been recognized plans and strategies from the main in the market as an agency that looks players all the time, but also, from for ‘differentiation’ and an ‘aggressive “nobody” —not to underestimate the approach’ in terms of maximizing new players within their ideas— that business opportunities. Since its be- from one day to another, may become ginning, back 32 years ago in Argen- big phenomena, but is hard to “see” tina, Elias Hofman, founder & presi- Maca Rotter, executive director, Televisa Consumer Products them coming’. dent, in order to succeed in acquiring Maca Rotter Alday, executive di- the rights of certain brands and get Elias Hofman, founder & president rector, Televisa Consumer Products (TCP), adds: ‘Our business going, had to develop an ag- first objective is to develop a better and more accurate gressive strategy to help licensors to vision of what is happening in the different markets secure exposure for their brands on terrestrial TV, which was some- and that would have an impact in the licensing indus- thing that competitors were not even thinking of doing at that time. try, from TV and entertainment, movies, fashion to After that he continued with other activities such as Stage Shows, the apps ever-changing game market. The importance premium catalogues to supply promotions’ needs and more recently of analyzing the big picture gives us an idea of what a digital division. ‘We have always tried to take the lead and innovate. would be the next “new big thing”. Looking back, we have no doubt it has proven to be a successful strat- ‘After more than 12 years, we are now relying in the creation of new IPs egy’, says Hofman. that will be translated in more revenues with projects born inside the com- ‘The momentum requires something that can be easily explained pany. After the successful story of El Chavo animated series (+135 episodes) in one word: focus. And total attention to our core business, licens- we will launch El Chapulin Colorado in 2015, now under production and one ing. We continue to work on our portfolio making sure we focus of the top priorities’. on strategic partnerships and properties that really resonate in Latin It is a primary matter of TCP to work in ‘new business models’, says Rotter, America. We aim to present and offer the best opportunities in dif- who exemplifies: ‘Hablando Sola was born from a book and now is a Face- ferent licensing areas such as entertainment, sports, arts, lifestyle, book fan page with more than 2mm followers and a YouTube channel just digital’. launched in a very successful daily growing licensing development in LatAm, ‘We will continue to explore other business opportunity together US, Spain and Greece’. with third party companies, which are experts in those areas. Our ‘It is still very important the emotional link between the character/brand established network and team of professionals should be focused and people, but since the media has changed and consumer models have primarily on licensing and building retail partnerships, while our been transformed, engagement values and brand loyalty are facts that can be business partners will continue to help us maximize other business reached through BTL experiences to our consumers, now is more universal opportunities’. and immediate’. Brazil is the leading market for the company, followed by Mexico, ‘Not all worldwide properties had the same path to reach their audienc- where Exim Group have doubled investments in the last year, in- es, but it is a fact that a license program can help to reach new audiences. creasing the team with professional staff well acquainted to acceler- Sometimes the important thing is to be very careful with strategies of how ate the growth in this key market. ‘It will show great surprises in the to launch it: toys and apparel… then accessories and stationary… or digi- years to come in the licensing development’, he says. tal and collectables first, then toys… ‘Exim Colombia is rapidly acquiring a leadership position for li- it depends on each property and its censing and promotional activities being developed. Colombia has content’. brought never before seen opportunities for our brands creating And concludes: ‘A licensing pro- strong relation with retailers and increasing the licensing culture to gram closes a cycle with the audience a point that so far, we have had the opportunity to work with and the content emotional link with most of the A+ companies in them, so they can touch and take- that country’. home their favorite characters of a Concludes Hofman: ‘A lot has specific show or movie. Worldwide been done, but the road is long properties find success many times and market gets more challeng- not only because they have licenses, ing day by day. Never be satis- but how they are talking to this fied with what you achieve, be- specific audience. It is a matter of cause it all pales in comparison Hablando Sola: from a book to a Facebook fan experience and of expertise in the with what you are capable of page of 2mm followers and a YouTube channel territory. doing in the future’.

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Booth #C16.A5

Dubbing House celebrates its 10th Anniversary

In 2014, the dubbing industry celebrates dubbing hubs. Spanish 70 years in Mexico: it started in 1944 when dubbing has created a MGM came to the country to dub La Luz natural language that que Agoniza and the next year some Mexi- can be understood in all can actors traveled to New York to work for the countries, no matter the movie Eleven Anclas. the local twists. The big- gest contribution from Mexico is that the in- dustry here is becoming Jorge G. Arregui, President (center) with Cristina Flores, studio director, Rommy Mendoza, dubbing actress director, Francisco Colmenero, dubbing actor director more and more modern and Diana Santos, dubbing actress director every year’, they explain. Dubbing House was one of the pioneers tors. Among them, Dubbing House works companies encouraging other Mexicans to with Emilio Rafael Treviño, a young ac- gather and attend the international markets tor that has dubbed programs and movies as an umbrella (at the beginning (Mega Med) for Disney Channel and Dis- it was Mexico Voz e Imagen). ney XD. ‘Giving live to a character is like ‘Fortunately, we got the sup- having two lives: the normal one (when I go port from ProMexico to Paola Felgueres, VP, at Dubbing House to school) and the other one where I play studios in Mexico City be “County of Honour” the role. Determination and discipline are this MIPCOM’, says Ar- the key to successes’, he stands. Settled in 2004, AF & Associates regui. With an emotional and sensual voice, Re- To show the strength of The Dubbing House is a key player PMS 137 beca Manriquez is a dubbing actress with 37 in this market, and led by its presi- MexicanPMS 287 audiovisual indus- years of career in TV, film and theatre. She is dent, Jorge G. Arregui, it has become one try, the executive describes: working on Carrousel (SBT) and Rastros de of the main Mexican dubbing houses. With ‘Today, 67,000 programs are pro- Mentiras (Globo TV), both from Brazil. In 29 years in business (19 of them formed in duced annually in the world of which 55% the past, she has worked on the series Dallas, Televisa), he is a very well known face of the are done here in Mexico. In our country ER (14 seasons), Melrose Place, The Sopra- Mexican industry in the international mar- there are over 30 dubbing companies, apart nos, True Blod and Six Feet Under. ‘Dubbing kets, which have been attending with Dub- from independent studios, that generate means reaching other audiences, including Aplicación en grises. Calada en blanco. A una sola tinta (negro). bing House’s VP, Paola Felgueres. Both are close to 2,800 direct and 7,000 indirect jobs. blind people, others that don’t read fast, and authorized voices to understand how this Through the dubbing, Mexico exports cul- small kids, etc.’, she highlights. industry was built in Mexico, and they are t u r e ’. Pedro De Aguillon has 40 years of experi- celebrating the company’s 10 anniversary The company has dubbed programs into ence on TV and film, and his father was one this 2014. Náhuatl/Aztec (indigenous language) for of the pioneers in dubbing in the ’40. It has ‘Most of the dubbing that has arrived to educational TV networks, as well as the worked in Modern Family, The Miller and Latin America was Mexican. This industry animated series El Chavo (dubbed into Eng- some Netflix series, as well as the movies is now consolidated and growing; but in the lish), the Mexican movie Top Cat (Anima Captain America, Transformers, Lego, Cars, era of globalization, new countries such us Estudios) and the iconic series Señorita Co- etc. ‘I had to adapt to the new technology Argentina and Colombia, have appeared as meta. ‘We have worked with international because now everything is through comput- companies such ers. Dubbing is not only voice, but doing us NBCUniver- what the character is intending to express’. sal, FOX (Mod- Diana Santos has 58 years of experience. ern Family), Starz His father was the representative of Walt (Spartacus, Magic Disney in Mexico, and she has worked in City) and we have several classics such us 101 Dalmatians, The done some works Beauty and the Beast and Minnie Mouse. in Portuguese’, Nowadays, she is one of Dubbing House’ adds Arregui. dubbing actress director. ‘In this profession In Mexico there you must be an actor in order to transmit are more than the acting with the voice, but without mov- Dubbing actors: Emilio Rafael Treviño, Rebecca Manriquez and Pedro de Aguillon 1,200 dubbing ac- ing’, she concludes.

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Booth #C16.A5 Booth #C16.A5 Booth #C16.A5

Caaliope: ‘Dubbing is Boxel: Animation, Don Porfirio: branding solutions

Don Porfirio is a motion graphics and broadcast design studio based achieving the same level of qual- a new literary genre’ 3D, new media in Mexico, specialized in branding solutions for TV networks and origi- ity that is seen and demanded nal content with special focus on design. overseas. Its lower production The summer of 2004 was ‘We take our project from concept to execution always looking to gen- costs and geographic strategic especially rainy in Mexico erate new creative solutions and high impact animation. We are location makes Mexico a very City, just as it has been the conformed by a talented group of visual artists, storytellers, strong competitor among other current season. While the illustrators, animators and designers who share the pas- countries that might offer the rain was pouring down and sion for great design’, explains Roberto Puig, founder same services and outsourcing Roberto Puig, founder and creative capabilities’, concludes Puig. director, with Don Porfirio team heading into a heavy rain- and creative director. At MIPCOM, the company expects to meet new fall, the tiresome executive partners and possible clients, ‘who might find in our of a dubbing studio, in be- services the branding and design solutions for their tween sips of coffee, made products and content, or who are looking to partner with Z Grupo Creativo rebrands Carlos Sanchez, director, and Alicia Flores, comments on this particular managing director a company as ours to achieve their goals’. Z Grupo Creativo, a group of Mexican writers special- reasoning: “Today, dubbing Don Porfirio and Puig have over 10 years of experience working in the ized in the creation, development, commercialization TV programs or movies has no difficulty. Anyone can do them, be- international market with international companies such us ABC, CBS and production of multiplatform concepts in both, cause the necessary equipment is cheaper and easier to man- Sports, NBC, ESPN, MLB Network, Much Music, Discovery Channel, fiction and entertainment, is attending MIPCOM to age. That is why now, we face more competition.” Andres Reyes Botello, founder and managing director Food Network, BBC Entertainment, etc. ‘We also have experience in promote its services, while it has rebranded its image. At the same time, Carlos Sanchez, the actual head the domestic market with clients like JTW, Ogilvy, BBDO Mexico, Mc- Designed by Miguel Bribiesca, the new logo is in- of Caaliope Dubbing And Distribution, who listened From pre-production to CGI pro- Caann Mexico, Nike, Motorola, Nestlé, Bimbo, Mc Donald’s, Televisa spired in the ideas, how they take shape and are concreted. carefully and with astonishment the words of his speak- duction, Tijuana-based Boxel Stu- Deportes, and many more. ‘The image shows an infinite universe of the imagination of er, explained that every experience could be seized from dios is a production company spe- ‘Mexico’s animation and design landscape has grown and developed creators and writers at Z Grupo Creativo. Moreover, it reflect the in a very positive way over the past years. At the present, it has a lot to of- diversity and originality of it content’, it was explained. person to person. They should have kept listening and cialized on animated feature films, fer to the International Markets and its creative companies are capable of applied their own story. TV series, videogame cinematic or asset ‘Those old words would not have sounded so loud, if they creation. It in house capabilities allow Boxel had not been said by someone who worked for more than two decades in to integrate content in new media like interactive story this business. It seemed that something was missed’, he says, and Alicia books or mobile games. Flores, chief executive at Caaliope, decoded really well: ‘Dubbing is not It is recognized by its high standards in processes, work just a matter of managing equipment easy to get or purchase. It is above ethic visual quality, as well as a strong understanding of all, a job that requires talent. The Spanish language included in interna- the industry and the emerging technologies. ‘Boxel Stu- tional TV and film industry productions, constitutes more than just a job, dios lead-edge team of innovative professionals, carefully it reaches to a modern age of a new literary genre’. review your projects from all perspectives to recommend Sanchez and Flores founded the company in 2005: ‘We look for the functional, and integrated solutions to help you meet constant improvement in quality of the use of Spanish: the right inter- specific goals and achieve more with your production pretation vs. another language. We take rigorous care of each genre and budget’, explains founder and managing director, Andres offer excellence in artistic management. We aim to bring the selection of Reyes Botello. the best Spanish dubbing actors, and the most sophisticated and adequate Boxel offers different services, such us layout, 3D mod- technical management’. eling, retopo, UV unwrapping and texturing, rigging, ‘None of these was easy at all. Implementing this organization has animation, lighting and shading and compositing. It has required, and requires nowadays, 24 hours dedication that can only be worked with local/regional partners such us the Comite achieved by loving what one does. Soon, we will be offering our clients de Turismo y Convenciones de Tijuana (COTUCO) and up to date technolo- Sintesis Comunicacion; the national companies Tunel gy with new sound Imaginario, Animex, El Taller de los Tipitos and Power booths and an in- Pet; and with Blindbit (Parana Films), Viastara, Olmos novative 7.1 theatre. Production, Animex Latin Production, R&R Communi- Likewise, Caaliope cations and Goldman Armor in the international market. will begin a brand Reyes Botello concludes: ‘Our growth has rapidly in- new line of work of creased in a sustainable way. With every step we take, we television programs aim at producing entertaining visual content. Our objec- Caaliope team: Edgar Yañez, programming, Elizabeth Bueno, production’, they con- tive is to become one of the leading animation studios in actors control; Santiago Vazquez, administration clude. Mexico’.

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Booth #C16.A5 Telefilm/CMF: Canadian MIPCOM’14 RIVIERA HALL, R7.J11 content to the next level The Secret of Old Bridge Carolle Brabant, executive director, Tele- Presented by Entertainment One, Soap Opera, 1105 x 50’ film, explains: ‘This MIPCOM we are working producer Clement Virgo and key BOOMERANG TV together with CMF on a series of B2B promo- cast will attend the screening’. Carole Brabant, Telefilm Canada, and tional and business development activities. Our Telefilm has had a Latin America Valerie Creighton, Canada Media Found objectives are to elevate global awareness of the strategy in place since 2012-2013. The Sea Chef quality and genres of Canadian-produced con- Explains Brabant: ‘It includes strik- Music, OMDC (Ontario) and SODEC (Qué- Documentary Series, 13 x 50’ tent in Canada and abroad’. ing business development partnerships bec), we have partnered with the San Sebastian MEDINA MEDIA ‘We also aim to drive content export deals with key festivals and markets in Latin Ameri- Film Festival (Spain) to organize a special Ca- and inspire international production invest- can, such as the Bogotá Audiovisual Market nadian Focus with over 10 Canadian producers ment in Canada; create networking and match- (BAM). As part of this priority, coproduction taking part in the third annual Europe-Latin No Identity making platforms to increase deal-making with with this region for the last 5 years has resulted America Co-Production Forum, in order to build Drama, 9 x 90’ Don’t Say It, Bring It ! ATRESMEDIA Canadian companies; spotlight and promote in USD 80 million in production volume as well their international business networks and to Format / Game Show, 30’ PHILEAS PRODUCTIONS Canadian talent; screen and showcase exem- as six feature films and 10 TV projects’. foster their expertise on coproducing with The Shower plary Canadian productions; and communicate In 2014, CMF is introducing a new program Spanish-speaking countries’, adds Brabant. Format, 90’ the benefits of the rich and attractive audiovi- to provide matching fund contributions for co- Creighton: ‘Mexico is an important market SECUOYA C.D. sual business climate in Canada’, she adds. development and/or coproduction of TV and for us due to its mature audiovisual industry Valerie Creighton, president and CEO at digital media content with foreign partners. ‘A and effective financing structure. We want to Canada Media Found (CMF): ‘In Cannes we budget of USD 2 million has been earmarked do more in terms of coproduction. Over the last will have world premiere screening of The Book for this program’, comments Creighton, who years, there has been four coproduction projects Remember When TV Series, 234 x 75’ Negroes, the anticipated TV adaptation of the completes: ‘As part of this incentive, at Rio- (two features, two TV projects) between both GRUPO GANGA PRODUC. award-winning novel by Canadian writer Law- ContentMarket 2013, together with RioFilme countries’. Brabant: ‘Most notably was The Boy rence Hill and filmed in Nova Scotia, Canada. we announced an agreement to join efforts to Who Smells Like Fish, directed by Analeine Cal support the co-development of TV projects and y Mayor and produced by Toronto’s Niv Fich- Genocide in the Jungle Bandolera related digital media content’. man. Documentary, 1 x 90’ Drama, 534 x 45’ ‘We have also taken an active part in other key Telefilm Canada will again be present at the ONZA DISTRIBUTION COMERCIAL TV industry events in Latin America and around Los Cabos International Film Festival in Mexi- the world: Sunny Side of the Doc (France), TV co. Since 2012, this event has hosted a forum for Business Encounters (Argentina), etc. After MIP- dialogue and collaboration between Mexican COM, we will be speaking at Anima’T (Barcelo- cinema and its North American cultural com- Pepe’s Beach Club Comedy, 10 x 70’ Jelly Jamm na) about Canada’s children’s content industry’, mercial partners. Formerly named the Baja In- MEDIASET ESPAÑA Animation Series, 52 x 11’ comments Creighton. ternational Film Festival, this year the Festival ANIMA KITCHENT ‘Together with the Canadian Media Produc- is holding its first-ever “Mexico-USA-Canada The Book Negroes has the world premiere screening at MIPCOM tion Association (CMPA), Manitoba Film & Coproduction Forum”. Majorca is not Magalluf! Documentary, 60’ RAYS OF SUNSHINE

ony ictures elevision elemundo Foosball S P T T Animation Film, 90’

FUTBOLIN_Cartel Reg_68x98_Final_traz.indd 1 FILM FACTORY ENT. 24/10/13 18:58 Canal Sony has recently premiered the 5th International season of Mexico’s Next Top Model, which will offer more interactivity to users, viewers and Telemundo has always been re- advertisers. Through social media and Google lated to the Mexican audiovisual in- Second Screen Magic Mania Hangouts, it will have new digital tools such dustry. Since 2009, and for 10 years, Technology Children Prog., 26 x 12’ or 13 x 24’ us TopModelLive.mx that will allow audience it has a deal with Televisa including MOVIELANG VERALIA to interact in real time during each episode, two main areas: the Mexican com- give their opinions, etc. pany has the rights to broadcast its Marcos Santana, Telemundo Internacional Diana Mejia- I Know Who You Are Drama, 20 x 45’ Sony and AXN have been launched on productions in Mexico through Jones, Campanario; Joe Uva, Telemundo; Sara Maldonado, Nathalie Lubensky, protagonist of Camelia la texana; Jesus Torres, Telemundo; FILMAX INTERNATIONAL SVP & general Dish Mexico, which has allowed the company Free TV (Canal 9-Gala TV) and and Epigmenio Ibarra and his wife, Argos Comunicación manager to reach over 100 million of subscribers in Pay TV (Televisa Networks); and Latin America. ‘Audiences are more and more social and like to Televisa Networks distributes Telemundo International Pay TV channel in Mexico. share content and opinions with friend’s, says Nathalie Luben- Regarding production, it has a big deal until 2020 with Epigmenio Ibarra’s pro- sky, SVP & general manager, Sony Pictures Television Channels, duction company Argos Comunicaciones. The most recent production was the Tesis Latin America. Together with A+E Networks, Sony has launched 60-episodes super series Camelia la texana, in which is also involved the production Feature Film, 126’ in Mexico the network Lifetime. Focused on the female audience, company Campanario Entertainment. Telemundo Internacional is also in charge SOGEPAQ the Pay TV channel is already available all across Latin America. of global distribution of Argos’ productions like Behind Every Woman, etc. Bat Pat Animation Series, 52 x 11’ IMIRA ENTERTAINMENT 74 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL INTERNATIONAL PLAYERS & mexico

Smilehood Media: DW, integral proposals for continuous producers and buyers growth in Mexico Smilehood Media (Argentina) has established it- Mexico is and remains a key market self as a big player in the content industry. Focused for us. After more than two years of DW in 360° and transmedia content, the company offers Latin America, we have seen continu- a differential and integral proposal to producers and ous growth throughout the country and buyers around the world that includes new multi- a significant rise in brand recognition. screen titles and interaction with original comedies, For nearly a year, we have been offering teen series, kid’s entertainment and live-action, schedule with a full 24 hours in Span- among other formats. ish for Latin America. This move has Sylvia Viljoen, DW’s Head of Distribution for America Describes Silvana D’Angelo, director: ‘At Smile- ensured that our viewers in Mexico and Silvana D’Angelo, director, hood Media, division that includes the distribution other Latin America countries have access to our brand of in- Smilehood Media and acquisition of content for international markets, fotainment around the clock. we incorporate original and universal productions in order to satisfy the needs of in- Our success with partners like La Red, which is celebrating ternational programmers, either of self-produced series, co-productions or our ser- its 20th anniversary this year, has shown us the power of work- vices as distribution company’. ing with quality partners. It has over 50 TV and radio stations ‘As producer, our expertise in animation content began with the production of the as members all throughout Mexico and we have been with series Plim Plim, property that keeps achieving recognition both in Argentinean mar- them from the very beginning. But we have also found great ket and worldwide after its success in Disney Junior Latam. Plim Plim has been sold cable, DTH and IPTV partners like Megacable, Cablevision, to over 35 territories including Discovery Family (USA), Tiji Russia and OTT services Sky and TotalPlay. And we have seen lots of growth due to like Netflix (Latin America) and DirectTV’s in USA, among others’. partnerships with organizations like Sistema Publico de Ra- Another of the highlights of the company’s Wake Up, the teen series recently released diodifusion del Estado Mexicano (Mexican Public Broadcast- on E! Entertainment Television that has over 50 songs of the Warner Chapell library. ing System), which is the newest public broadcaster to provide Wake Up is the creation of Sebastian Mellino (Violetta) for Once Loops, and consists free TV nationwide. of a weekly series of 13 episodes with a cast that includes Argentine, Mexican, Spanish We are looking to expand on this great network of partners and Colombian talent. The series will soon be available also for Netflix Latin America and expand our cooperation with existing partners in Mexico. and DirecTV in the United States. It is extremely important that we provide our target audience ‘Smilehood began to bet on the own production, reason because the company asso- with content that is relevant to them. We ciated with the producer NightSun to realize the TV version of the web success Accord- have continued to adapt and change our ing to Roxi, originally created as a series just for internet. We believe that the greatest offer merit of the series is that it was conceived as a second This year’s MIPCOM features program- screen content, creating a loyal group of fans’ ming highlights that focus on discovery, Concludes D’Angelo: ‘We believe that this devel- such us the new series Tasty Tales and On opment model is going to be a pioneer for many pro- Island Time. It’s a great starting point for ducers now on. Today those who want to innovate those who want to see what makes nature in the transmedia area have a proven and successful so extraordinary. We have also added new format to do it. The show is oriented to the segment episodes to our series The Mysteries of the that advertisers target more: women; that is why we Brain. These are programming choices are so confident that not only will be one series but from DW Transtel, offered across all many around the world representing women of platforms, and especially popular with According to Roxi, originally created as Tasty Tales an internet series will have its TV version each culture and local humor’. audiences in Mexico.

Paramount Pictures opens offices in Mexico City

Formerly Comarex sales executive Jesica At the new buildings in Mexico City, the company Stescobich was named director television licens- manages sales for Pay TV networks, SVOD and Free ing for Latin America at Paramount Pictures, TV channel for all the territories of the region. ‘We which has opened offices in Mexico City to start are attending our clients directly, and our objective direct distribution of its catalogue within Latin is to provide a more personalized service. We will be America. Stescobich reports to Erica Adler, SVP attending MIPCOM, meeting for the first time with Latin America International Distribution, based in Latin American companies, and probably MIPCan- Jesica Stescobich, director television Los Angeles. cun in November’, says Stescobich. licensing, Latin America

76 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL INTERNATIONAL PLAYERS & mexico

Exim Entertainment/Tech: the target connection ‘At Exim Entertain- social media, which are great tools of price/ ment we dedicated to value to generate highly effective contact. ‘With Doki and Hello Kitty, two create, produce and InPulse Digital, partner in the implementa- of the most important execute for all Latin tion of digital strategies, we are in the process brands managed by Exim America and Hispanic of launching three programs in 2H 2014, two its license to the final consumer. Second, appeal USA territory shows with the most important major licensors of to our sensibility and instinct to see the imper- for the most success- the industry. We also generate and implement ceptible, and try to imagine or figure out if the ful children’s charac- monetization tools, mainly gamming and apps property will be successful… or not’. Elias Hofman, president, Exim Entertainment/Exim Tech ters in the industry, with our strategic partner QB9 (Grupo Clarin, ‘We take care of all these aspects by working not without adding to Argentina)’, he says. in strategic partnerships. Our mission is to ac- the innate potential of the brand our creativity ‘The number of brands and licenses interact- company the process throughout the life cycle and experience on the field’. ing in the market is huge. Many of them have of the brand, along with providing the best Elias Hofman, president Exim Entertain- excellent developments. Unfortunately only strategy to reach consumers, maximizing ex- ment, continues: ‘We have taken steps to attack some of them are successful, meaning by suc- posure and supporting licensing programs and aggressively the key markets in the region, run- cess to be above the threshold of expectations promotions’, remarks Diego Barassi, managing ning our children Festivals and Live Events with raised by the licensors’. director, Exim Tech. characters like Peppa Pig, Strawberry Shortcake, ‘We must first, to develop our ability to ‘Making a long story short, we create and im- Barney, Thomas The Tank, Fairly OddParents, analysis evaluating variables such as quality and plement meeting points off line and on line in Doki from Discovery Kids, Hello Kitty, etc.’ quantity of content, appeal to consumers, stra- order to achieve unique experiences, becoming On the other hand, Exim Tech establishes a tegic partners, direct and indirect competition, somehow The Target Connection for the con- way of communication with consumers using licensor’s ability to communicate and promote sumer’, concludes Hofman.

78 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL INTERNATIONAL PLAYERS & mexico Booth #R9.A20

Pol-ka, eyes on Mexico Telefe, real value for Founded in 1994 by Adrian Suar and Fer- ries produced for HBO Latin America, the exican market nando Blanco, Pol-ka Producciones (Argen- as well as local versions of Desperate M TV tina) is one of the largest fiction production Housewives for Argentina, Colombia, The Mexican version of Killer Women, adapted Telefe Interna- ‘Mexico is key market for us, and we will companies in South America with over 6,000 Ecuador, Brazil and US Hispanic. and produced by Pedro Torres, CEO at El Mall tional (Argentina) has continue betting on it. It is not only the biggest Hasta el fin del mundo te amare, Mexican version hours of drama, action and comedy series a long time building Spanish-language market in Latin America, but of Sweet Love, which is and telenovelas. In these 20 years, Pol-ka was relationships in the also a big opportunity to take our the Mexican on Canal de las Estrellas Amor en Custodia, Azteca’s prime time version, was one of the most able to consolidate and to create a prestigious MediaBiz, a link between Latin America and US Mexican TV market version of our formats to the US and the Latin successful formats from brand in the Argentine and Latin America Telefe in Mexico Headquartered in Buenos Aires, MediaBiz US and Latin America, Media- in three main business American panregional market’, explains Daniel content industry. is a sales agent led by Alex Lagomarsino, who Biz has opened new offices in areas: selling contents, Otaola, content distribution manager at Telefe Guapos, Televisa), Brothers & Systers, Resistire, In addition to the establishment of strate- TV formats (Free TV) International. Los Simuladores, The Successful Mr. & Ms. Pells, manages worldwide Pol-ka’s formats, as well Los Angeles, hoping to ‘high- Daniel Otaola, content gic partnerships with both networks, Azteca as some titles from Latin American produc- light the growing interest and distribution manager and ready made pro- The most recent format sold to Televisa was Amor Mio and Floricienta. For Azteca it must be and Televisa, it has a special relationship with ers. The company also works with a pool of integration of the markets by the gramming (Pay TV), Sweet Love, adapted as Hasta el fin del mundo mentioned Montecristo, Grande Pa and the en- Pedro Torres (El Mall), who was the produc- authors, writers and directors who represent in huge community of Mexicans in and its 24-hours network Telefe Internacional, te amare, broadcast on Canal de las Estrellas tertainment format Just in Time. About ready- er of the Mexican version of Killer Women, the international market. the US’, says to Lagomarsino. which is available in four Mexican operators: prime time (9pm), while Graduates was adapted made, most of the deals were with Pay TV net- and Epigmenio Ibarra’s Argos managing He explains: ‘Mexico is a leading market in Pol-ka’s productions have Alex Lagormarsino, CEO Cablevision, Cablevision Monterrey-TVI, Ax- by Azteca. The success of two telenovelas was so works: MVS (Naranja y Media, Pone a Francella, director. And it is building bridges with Ca- the region, and we congratulate them for being been adapted in countries like tel and Totalplay. big that both channels adapted in different pe- two seasons), PCTV (Al Limite), Televisa Net- this MIPCOM’s Country of Honour. It is a key Russia, Spain, Italy, Colombia, Ecuador, Do- denatres and other major local production Regarding formats, the distributor works riods of time: Los Roldan was Los Sanchez (Az- works (Amor en custodia, RCN Colombia ver- focus because of the turnovers that have gener- minican Republic, Chile, Uruguay, Mexico, and houses to open new business in Mexico. with both Televisa and Azteca. While with the teca) and Una familia con Suerte (Televisa) and sion). ated to our company in 2014, and the opportu- USA, where ABC Studios has bought the first At present, the company is producing the nities that we found there for the development Argentine format to be adapted in that coun- first one it has a three-year multiannual deal Amor en Custodia was also adapted two times: Otaola concludes: ‘Mexican clients like Telefe series Violetta for Disney Channel achieving of co-productions with local producers and TV try: Killer Woman. Sofia Vergara’s LatinWe where the Mexican company picks up some se- as Amor en Custodia (Azteca) and Amores Ver- contents because of three main things: the story, success in both Latin America and Europe channels’. produced the series, which was broadcast on lected titles, with the second one it has an ‘on daderos (Televisa). they were successful in Argentina, and they are over its three seasons. Moreover, it was in In order to strengthen the link between the ABC network at the very beginning of 2014. demand’ deal and work on the company’ regu- Along with these titles, other big successes in easy to adapt. We, as a distributor, fulfil all the charge of the production of Epitafios, as se- lar content needs. Televisa were Muñeca Brava (Al Diablo con los requirements of the Mexican market’.

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80 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 81 MEXICAN Acquisitions executives BUYERS attending the Below: Elsa Vizcarra, VP Programming, Televisa; Belinda Me nendez, president, and Maria Sanchez-Munoz, SVP, Liason,- Latin America & Iberia, NBCUniversal; Karina y Ana Lidia international market Montoya, acquisitions, Televisa Networks; stand: Adrian Echegoyen, acquisitions, Jaime Aguilar-Alvarez, director, Film Division, Televisa; Carlos Sandoval, MD, VEO; and Rubén Jacome, deputy director, Corporate Image, Televisa

Programming and Acquisitions Azteca and Comarex: Roberto Romagnoli, VP Entertainment, Azteca; Rodrigo Fernandez, general director, Azteca; Pedro Lascurain, head of acquisitions, Azteca; Carmen Pizano, sales, Comarex; Guillermo Bouchot, programming director, Azteca; Tatiana Gallegos, acquisition manager; Ernesto Ramirez, sales, Comarex; and Ricardo Coeto, production director, Azteca

- Televisa Networks: Fer- nando Muñiz, commer cial director; Ana Lydia Ana Maria Ramirez, Montoya, acquisitions & director, and Caro- programming, Televisa lina Rojas, program- Networks; Bruce Boren, ming manager, Ca- VP; Claudia Silva, sales at denatres; Alejandro - Televisa Internacional; and- Vazquez Vela, gene Karina Montoya, acqui ral director, Content, sitions & programming, and Ricardo de Leon, Televisa Networks programming direc- tor, MVS Television

Canal 22: Maria Isabel Vargas Prieto, director of program ming, and Ana Cruz- TV Unam: Manuel Villanueva, Navarro, sub-direc sub director of Programming - Canal Once: Ma- tor of programming yolo Reyes Balles- & production teros, strategy di- rector, and Rodri- go Moctezuma, head of content and acquisition

David Laffane, director, The Agency; Eduardo- Clemesha, formats di rector, Televisa; Erick Zuckerman, CEO, The- Agency; and Carlos San doval, director general, at VEO/Televisa

Luis Alberto San Martin Rios y Valles, CEO, and Luis Alberto San Martin de Lama, manager, at new media/home video distribution company Multimu sic/Tycoon, with Luis Gadea, CEO at distribution- company Celuloide

82 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL