Swatch Free4style 2014 - Press Kit Editorial

Swatch Free4Style 2014 - Press Kit Editorial

The Swatch Free4Style gathers during three days four dis- tinctly different but complementary disciplines: FMX, Jet Skiing, Wakeboarding and a variety of music. This 22nd edition will be jam packed with breath taking shows and performances.

Located at the Neuchatel lakeside and on the banks of Estavayer-le-lac, this event has gained a referential reputation in the freestyle sports and the clubbing scene in the French speaking part of Switzerland and its fame continues to expand beyond the borders of our country.

Thrilling emotions, extreme sports, clubbing and a bunch of other surprises will be waiting for you from the 4th to the 6th of July 2014 at Nova Friburgo square for the 22nd edition of this “Legendary” event.

2 Swatch Free4Style 2014 – Press Kit Summary Press release 4 The sports 5 Music - Clubbing 7 New for 2014 8 Athletes to follow 8 – 9 Program 10 Event map 11 Ticket corner 12 Credits and media contact 13 Practical information and access 14 Partnerships & Sponsors 15 The poster 2014 16

Swatch Free4Style 2014 – Press Kit 3 Press release

THE UNAVOIDABLE FREESTYLE MEETING POINT FROM THE 4TH TO THE 6TH OF JULY 2014 AT ESTAVAYER-LE-LAC A completely new and unseen discipline in Switzerland For the 22nd Swatch Free4style edition the town of Es- The big novelty of this 22nd edition will be Jet surfing, tavayer-le-Lac is preparing to welcome a promising which for the first time will take place in Swiss waters ex- amount of internationally recognized athletes and Dj’s. clusively for the Swatch Free4Style. After the Flyboard, Jet This year’s event will allow you to discover the Freestyle Surfing is a new mechanical and aquatic sport which is a sports in the wonderful environment of Place Nova combination of jet skiing and surfing, allowing the rider to Friburgo on the banks of Lake Neuchatel. reach speeds of up to 60 km/h. The Swatch Free4Style will have the honor of hosting Jet Surfing championship race An immeasurable amount of Style! as explained by Hubert Monod, president of the event: About a hundred daring athletes from all around the “I’m looking forward to see all the stars from all the differ- globe, some even with world champion titles, will be ent disciplines of the Swatch Free4Style event and espe- ready to compete in their field of expertise being it FMX cially curious to see the Jet Surfing, discipline that is being (freestyle motocross), Jet Skiing, Wakeboarding and Jet hosted and that is a part of the world series Jet Surf race. Surfing. Mat Rebeaud, local FMX hero and FMX Swatch We’ve never had a line-up that was this impressive. I can Free4style 2013 competition winner, will be once again only hope that good weather and the public won’t miss fighting for his title. After having seen his jaw dropping this 22nd edition of pure sickness”. aerial skills from the previous edition, we can surely expect an amazing show. The New Zealander Levi Sherwood, the Let’s also dance! Estavayer-le-Lac will vibrate to the current leader of Red Bull X Fighters, will also be taking rhythm of electronic music part accompanied by his comrades and stars of the sport. After the effort comes comfort: Official Swatch Free4Style evenings will be held Friday and Saturday from 23:00. On In the water is where you’ll find the Jet Ski competition both evenings, the atmosphere will be provided by a riders, distinguished pilots battling on different types of selection of the best Swiss DJs and internationally courses including the exclusive Swatch Free4style « Oval recognized DJs especially for Friday night: PENDULUM Race » which is being held at this event for the second year DJ SET & VERSE (AUS / UK). Madness and House Party in a row. In this particular course the riders will compete Killers will precede the Australian duo. On Saturday, it will in a closed loop, assuring electrifying pursuit races to the be up to PARTY BANGERS anthology with the DJ from audience Lausanne; Bad Nelson, accompanied by Julian Watson and Troy Dexter. Lucas Monème will also be present in Wakeboarding and Flyboarding will play an equally im- the early evening. portant part in the show with freestyle demonstrations performed by professional wakeboarders who have been invited especially for this occasion such as Stéphane Prayas, the world champions of Flyboard.

4 Swatch Free4Style 2014 – Press Kit The Sports

Swatch Free4Style has recently gained a key position in the freestyle events of Switzerland.

The show will place great emphasize on FMX, represented by local star Mat Rebeaud, on Wakeboard and on Jet Ski.

Athletes from the four corners of the world will share their talent and passion for this extreme freestyle with the public

FMX (Freestyle Motocross)

As every year, the main highlight of the event will be FMX.

The arena will consist of a reception and ramps worthy of the greatest international FMX show. The “gladiators” will fly gracefully over the Nova Friburgo square performing breathtaking tricks.

Two riders of the Swatch Proteam will honor us with their presence for this great weekend. Mat Rebeaud and the New Zealander Levi Sherwood are currently leading in the Red Bull X-Fighters tour. They will be joined by the world’s best FMX riders.

In addition, a surprise performance in Switzerland featur- ing a unique motorized vehicle will be announced a few days before the event. To elect the “king” of the evening, a jury of Swiss sports stars chaired by Marc Ristori will nom- inate the winner of this 22nd edition.

FMX Highlights 2013 https://www.youtube.com/watch?v=n9CoW1pkCbY

Swatch Free4Style 2014 – Press Kit 5 Wakeboard

Wakeboarding will also be present including freestyle demonstrations performed by international team wakeboarders as well as distinguished guests. These wakeboarders will delight the audience with various shows throughout the weekend.

Headlining Quentin Delefortrie (BEL) Julien Bonnet (BEL)

Highlights Wakeboard 2013 https://www.youtube.com/watch?v=UmoYAwNhauc Jetski

We are pleased to announce you the big new of the 22nd edition of the Swatch Free4Style the partnership of both FREEGUN and Jetcross tour coming straight from France. One hundred drivers of all nationalities will start on the waterfront of the Nova Friburgo square to de- liver a sensational show. The riders will have to endure different types of challenges and track formats including the “Oval Race”: a Free4Style Swatch exclusivity that is being held here for the second consecutive year. This race fea- tures two drivers who engage in a full throttle battle around a closed loop!

Blood bubbling races and freestyle demonstrations, are a sure combination to make this 2014 edition an unforgettable one.

Headlining Jéréy Poret (France) Kevin Reiterer (Austria) Alec Enderli (Switzerland)

Headlining Freestyle Jetski Niels Willems (Belgium)

Jetski Highlights 2013 https://www.youtube.com/watch?v=rn9H6bQFMpc Flyboard

Flyboard is a mix of the hottest extreme sports (Jetski, ski, snow, acrobatic diving, ...) based on a clever system that propel both in the air and underwater. This awesome sport will be present at the Swatch demos Free4Style 2014. For this 22nd edition we are pleased to welcome Stéphane Prayas (world champion in the discipline) that is sure to set up a show by launching impressive figures more than 10 meters above the water level!

6 Swatch Free4Style 2014 – Press Kit Music – Clubing FRIDAY 4TH JULY 2014 SATURDAY 5TH JULY 2014

»» From 23h : House Madness + »» From 20h : Lucas Monème Dj Set Party Killers (CH) (CH) »» 00h30 – 02h00 : Pendulum DJ Set »» 23h00 – 02h00 : Party Bangers with & Verse (AUS / UK) Bad Nelson and Guests (CH)

Pendulum Dj Set & Verse

The Australians from the group Pendulum are true Bad Nelson drum’n’bass pioneers. The group helped spread the pop- ularity of the genre around the world with hits and remixes Living in Lausanne, the “capital of clubbing in Switzer- (including Prodigy) and impressive tours, like the first part land”, Bad Nelson is a talented DJ that has added a new for Linkin Park. Today, even though the live band is having flavor to the Swiss electronic music scene. Founder of a break, different members of Pendulum will continue to dj the “Party Bangers” this dance music producer has man- set around the world to keep it alive. Rob Swire and Gareth aged to carry this label to the highest level by organizing McGrillen under the name Knife Party will be blasting vibes crazy parties. Parties that attracted and conquered huge on the electro and dubstep side and El Hornet and Mc crowds from the whole of Switzerland! This incredible Verse will represent for the typical drum’n’bass style under group will rock the Nova Friburgo square on Saturday, the name Pendulum. These amazing artists will be present July 5th from 23h! Friday, July 4, 2014 in Swatch Free4Style. Infos Infos https://www.youtube.com/watch?v=La6CebRadhc http://www.youtube.com/watch?v=hRzK-ltwGng http://www.youtube.com/watch?v=qaePFrtRaf4 http://www.youtube.com/watch?v=UYS67S7zcXw

Party Bangers

“ Les casseurs de soirées” that is how we call them in French! Established in late 2009, PARTY BANGERS has become one of the biggest clubbing events in Switzer- land. They will guarantee you with a more than stunning evening. Having made their way up starting from Laus- anne’s D! Club, The Party Bangers also have their own radio show once a week on the waves of Red FM, Radio # 1 in Switzerland. In 2012, Party Bangers was nominated by the prestigious Academy of Swiss Nightlife Awards for the best actors in the night world in Switzerland and came in the Top 3 in the category “Best Event Serie.” Their slogan “BE A BANGER” will be the motto of their show on Saturday, July 5th from 23h on the stage of Swatch Free4Style. Infos www.partybangers.ch http://www.youtube.com/watch?v=MF3NDKK4YDY

Swatch Free4Style 2014 – Press Kit 7 News 2014

This year there will be novelties at Swatch Free4Style. Two disciplines never exercised in Switzerland before will appear during the weekend on the shores of Estavayer-le-Lac.

Jetsurf (World championship heat)

Jet Surfing is a new mechanical and aquatic sport which is Invited Jet Surfers a combination of Jet skiing and surfing, allowing the rider Alonso C. Sherman a.k.a. The Sherman Tank (USA) to reach speed of up to 60km / h. Designed by Martin Alexandre Frederiksen (SWE) Sula, a Czech engineer specialized in Formula 1 (notably, Benjamin Clyde Gison a.k.a. The Autstralian Devil (AUS) he created the last turbo for Audi at the 24 Hours of Le Ivo Strouhal a.k.a. Strouzek (CZE) Mans), the pilot stands on the board, feet in straps with a Jakub Kornfeil a.k.a. The Hunter (CZE) movable handle for gas. Michal Lostak (CZE) Everaldo Texeira a.k.a. The Pato (BRE) Several sessions have already been held in the Czech Republic, Croatia and Dubai. Still unpublished in Switzerland, Swatch Free4Style has the honor of hosting a round of the world championship of the discipline.

Athlethes to follow

Mat Rebeaud (SWITZERLAND) Levi Sherwood (NZL)

Mat is the « local star » of Swatch Free4Style. Child of the After reaching a phenomenal reputation in his country, region, this budding athlete rode his first motorcycle at 4 New Zealand, Levi decided to tackle the international FMX years old. It is therefore logical that it has established itself scene. Red Bull X-Fighters represented for him the perfect as one of the best FMX freestylers in the world. Through opportunity. From that day he never ceased to amaze with both technical and innovative tricks, such as his Backflips his stunning performances and earned a worldwide rep- combos and other underflips, he will be amazing the pub- utation and the nickname “Rubber Kid” (the kid rubber). lic of the Free4Style. It certainly provided some surprises for this 22nd edition. It is in Payerne, the family home, where Mat refines and trades new tricks. He is definitely the local star of the Swatch Free4Style.

8 Swatch Free4Style 2014 – Press Kit Josh Sheehan (AUS) Daniel Bodin (SUE)

Josh Sheehan will return to Swatch Free4Style 2014. After Daniel Bodin is the equivalent of a Travis Pastrana on the his feat in 2013 with a legendary Double backflip. He is a snow! At the Nokia Air & Style 2007 in Munich, he literally native of Donnybrook, Australia. His talent and determina- breathtaking to a crowd of over 30,000 spectators with its tion brought him be one of the best freestylers, in 2008 he incredible backflip, which brought him win the coveted earned a victory in the round of AFMX in Brisbane, at the first place. Daniel did not stop there: in April 2008 he set Super X, where he gave a lesson to other FMX stars. Josh a new world record snowmobile jump with a 44.8 meters continues to prove he is one of the best talents to emerge backflip! This legend will be present this year at the ex- from the Australian scene, and his addiction to great per- clusive Swiss Estavayer-le-Lac for this 22nd edition of the formance promises an incredible show at the 22nd edition! Swatch Free4Style.

Other FMX invited riders Robbie Maddison (AUS) Thamer Engeli (SWITZERLAND) Jimbo aka Jimmy Verbrugh (BEL) Nick Franklin (NZL) Drake McElroy (USA) Martin Koren (CZE)

« Maddo » is a living legend. He beats twice the world record he had set himself, the Crusty Demons Night of World Records in Melbourne, Australia with jumps over 100m. Among his other achievements there are also a jump over Tower Bridge in London! He also is part of the leaders of Red Bull X-fighters.

Swatch Free4Style 2014 – Press Kit 9 Program Weather conditions might modify the program!

Friday 4th July 2014 Saturday 5th July 2014

10h00 Opening doors 10h00 Opening doors 10h00 – 11h30 Jetski + Jetsurf (circuit control) 10h00 – 10h30 Jetsurf (qualifications) 11h30 – 12h00 Jetsurf (test-laps) 10h30 – 13h30 Jetski (end 1st speed round) 12h30 – 13h00 Wakeboard (demo) 13h30 – 14h00 Jetsurf (qualifications) 13h00 – 13h30 Jetsurf (test) 14h00 – 15h30 Jetski (2nd speed round) 13h30 – 16h30 Jetski (test-laps + preselections) 15h30 – 16h00 Jetski (fx + flyboard) 14h30 – 15h00 FMX (test) 16h00 – 16h30 Wakeboard (demo) + Jetski 16h30 – 17h00 Jetski (fx + flyboard) (fx + flyboard) 17h00 – 17h30 Wakeboard (demo) 16h30 – 17h30 FMX (qualification contest) 17h30 – 18h00 Jetsurf (qualifications) 17h30 – 18h30 Jetski (2nd speed round) 18h00 – 19h30 Jetski (1st speed round) 18h30 – 19h00 Wakeboard (demo) 19h00 – 19h45 FMX (warm-up) 19h00 – 19h45 FMX (final contest) 19h45 – 20h15 Wakeboard (demo) 19h45 – 20h15 Jetsurf (qualifications) 20h15 – 20h45 Jetski (Oval Race) 20h00 – 22h00 Lucas Monème Dj set 20h45 – 21h00 Flyboard 20h15 – 20h45 Jetski (parallel slalom) 22h00 – 23h00 FMX (show) 20h45 – 21h00 Flyboard 23h00 – 00h30 House Madness + Party Killers 22h00 – 23h00 FMX (show) 00h30 – 02h00 PENDULUM DJ SET & VERSE 23h00 – 02h00 PARTY BANGERS WITH BAD NELSON AND GUEST (CH) (AUS/UK)

Nova Friburgo plaza will add to this program many other Sunday 6th July 2014 surprises and quality shows. Three days of great entertainment and quality services will delight all extreme 10h00 Opening doors sports lovers. 10h00 – 11h15 Jetski (end 2nd speed round)) 11h15 – 13h15 Jetski (3rd speed round) 13h15 – 13h45 Wakeboard (demo) 13h45 – 14h15 Jetsurf (final) 14h15 – 16h00 Jetski (end 3rd speed round) 15h00 – 15h45 FMX 16h00 – 16h30 Jetski (fx) 16h30 – 17h00 Wakeboard (demo) 17h00 – 17h30 Jetsurf (final) 17h30 Prize giving

10 Swatch Free4Style 2014 – Press Kit Site map

Swatch Free4Style 2014 / PLAZA NOVA FRIBURGO – ESTAVAYER-LE-LAC

Swatch Free4Style 2014 – Press Kit 11 Ticketcorner

Prices Ticket corner

Friday and Saturday : CHF 20.- on the spot / (CHF15.- on presale). opening hours Two days ticket : CHF 25.- (on presale). Friday 4th July : from 10h00 Saturday 5th July : from 10h00 Sunday: free entry

Any day free entry for youngsters under sixteen (parental guidance after 21.00h / Identity card will be asked). Where to buy www.starticket.ch or on the spot with augmentation of CHF 5.- .

Entrance with fee is necessary in order to vouch for quality shows and offer a unique experience to visitors.

12 Swatch Free4Style 2014 – Press Kit Press accreditation

Press accreditation questions have to be filled up on the event website, on the following link: www.free4style.com/ media/accreditation. Press accreditations are nominative and cannot be transmitted Press zone Media accreditation

Press accreditations have to be retired on the spot at the Accreditation questions have to be done using the for- press zone. In order to withdraw your accreditations you mulary on the following website link : www.free4style. will need to show your accreditation confirmation and your com/media/accreditation. A confirmation will be send press ticket pass. to you by mail and accreditations will be available to withdraw directly on the spot (press corner) during the The accreditation office will be effectively open from Fri- event. day 4 to Sunday 6 July from 10h00 to 23H00.

Any press information (of which line-ups and results) will be available at the press zone. Fresh drinks will be offered too. Photographs and cameramen

Interviews Accreditation questions have to be done using the the following website link : www.free4style.com/media/ Interview questions have to be planned before the accreditation. A confirm will be send to you by mail and event. However, a period of “open” interview will be accreditations will be available to withdraw directly on the available Saturday evening after the FMX contest. spot (press corner) during the event. Press contacts and Internet and wifi interviews requests Wifi available for journalists on the website of Swatch Free4Style. North Communication Sàrl Fabien Baudin [email protected] [email protected] M + 41 78 778 14 10 And

Swatch SA Bettina Zehnder [email protected] M +41 79 935 26 30

Swatch Free4Style 2014 – Press Kit 13 Practical Information Website Accommodation www.free4style.com Hotel du Port 026.664.82.82 www.hotelduport.ch

Dates Camping de la Nouvelle Plage 026.663.16.93 Friday 4, Saturday 5 and Sunday 6 July 2014 www.nouvelle-plage.ch

Le Rive Sud Clubbing nights 026.663.92.92 www.lerivesud.ch Friday 4 and Sunday 5 July 2014

Catering Prices Peculiar restaurants, snack bars and refreshment rooms Friday and Saturday CHF 20.- on the spot / CHF will accommodate visitors at any hour. 15.- on presale Two days ticket CHF 25.- on presale

Sunday free entry Parking Any day free entry for youngsters 5000 available places. under sixteen. Ticket corner Access

By car Entry tickets available on the spot and on presale. Ticket Estavayer-le-Lac exit office open from 10h00. By train from Zürich / Basel / Bern through Fribourg, then Lieu Estavayer-Le-Lac

Place Nova Friburgo, Estavayer-le-Lac From Geneva / Lausanne / Sion through Yverdon-les- Bains, then Estavayer-Le-Lac

Opening hours

Fr 10h00 – 03h00 Sa 10h00 – 03h00 Sun 10h00 – 17h30

14 Swatch Free4Style 2014 – Press Kit Partners & Sponsors

Title Sponsor