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Swatch Free4style 2014 - Press Kit Editorial

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Swatch Free4style 2014 - Press Kit Editorial Swatch Free4Style 2014 - Press Kit Editorial The Swatch Free4Style gathers during three days four dis- tinctly different but complementary disciplines: FMX, Jet Skiing, Wakeboarding and a variety of music. This 22nd edition will be jam packed with breath taking shows and performances. Located at the Neuchatel lakeside and on the banks of Estavayer-le-lac, this event has gained a referential reputation in the freestyle sports and the clubbing scene in the French speaking part of Switzerland and its fame continues to expand beyond the borders of our country. Thrilling emotions, extreme sports, clubbing and a bunch of other surprises will be waiting for you from the 4th to the 6th of July 2014 at Nova Friburgo square for the 22nd edition of this “Legendary” event. 2 Swatch Free4Style 2014 – Press Kit Summary Press release 4 The sports 5 Music - Clubbing 7 New for 2014 8 Athletes to follow 8 – 9 Program 10 Event map 11 Ticket corner 12 Credits and media contact 13 Practical information and access 14 Partnerships & Sponsors 15 The poster 2014 16 Swatch Free4Style 2014 – Press Kit 3 Press release THE UNAVOIDABLE FREESTYLE MEETING POINT FROM THE 4TH TO THE 6TH OF JULY 2014 AT ESTAVAYER-LE-LAC A completely new and unseen discipline in Switzerland For the 22nd Swatch Free4style edition the town of Es- The big novelty of this 22nd edition will be Jet surfing, tavayer-le-Lac is preparing to welcome a promising which for the first time will take place in Swiss waters ex- amount of internationally recognized athletes and Dj’s. clusively for the Swatch Free4Style. After the Flyboard, Jet This year’s event will allow you to discover the Freestyle Surfing is a new mechanical and aquatic sport which is a sports in the wonderful environment of Place Nova combination of jet skiing and surfing, allowing the rider to Friburgo on the banks of Lake Neuchatel. reach speeds of up to 60 km/h. The Swatch Free4Style will have the honor of hosting Jet Surfing championship race An immeasurable amount of Style! as explained by Hubert Monod, president of the event: About a hundred daring athletes from all around the “I’m looking forward to see all the stars from all the differ- globe, some even with world champion titles, will be ent disciplines of the Swatch Free4Style event and espe- ready to compete in their field of expertise being it FMX cially curious to see the Jet Surfing, discipline that is being (freestyle motocross), Jet Skiing, Wakeboarding and Jet hosted and that is a part of the world series Jet Surf race. Surfing. Mat Rebeaud, local FMX hero and FMX Swatch We’ve never had a line-up that was this impressive. I can Free4style 2013 competition winner, will be once again only hope that good weather and the public won’t miss fighting for his title. After having seen his jaw dropping this 22nd edition of pure sickness”. aerial skills from the previous edition, we can surely expect an amazing show. The New Zealander Levi Sherwood, the Let’s also dance! Estavayer-le-Lac will vibrate to the current leader of Red Bull X Fighters, will also be taking rhythm of electronic music part accompanied by his comrades and stars of the sport. After the effort comes comfort: Official Swatch Free4Style evenings will be held Friday and Saturday from 23:00. On In the water is where you’ll find the Jet Ski competition both evenings, the atmosphere will be provided by a riders, distinguished pilots battling on different types of selection of the best Swiss DJs and internationally courses including the exclusive Swatch Free4style « Oval recognized DJs especially for Friday night: PENDULUM Race » which is being held at this event for the second year DJ SET & VERSE (AUS / UK). Madness and House Party in a row. In this particular course the riders will compete Killers will precede the Australian duo. On Saturday, it will in a closed loop, assuring electrifying pursuit races to the be up to PARTY BANGERS anthology with the DJ from audience Lausanne; Bad Nelson, accompanied by Julian Watson and Troy Dexter. Lucas Monème will also be present in Wakeboarding and Flyboarding will play an equally im- the early evening. portant part in the show with freestyle demonstrations performed by professional wakeboarders who have been invited especially for this occasion such as Stéphane Prayas, the world champions of Flyboard. 4 Swatch Free4Style 2014 – Press Kit The Sports Swatch Free4Style has recently gained a key position in the freestyle events of Switzerland. The show will place great emphasize on FMX, represented by local star Mat Rebeaud, on Wakeboard and on Jet Ski. Athletes from the four corners of the world will share their talent and passion for this extreme freestyle with the public FMX (Freestyle Motocross) As every year, the main highlight of the event will be FMX. The arena will consist of a reception and ramps worthy of the greatest international FMX show. The “gladiators” will fly gracefully over the Nova Friburgo square performing breathtaking tricks. Two riders of the Swatch Proteam will honor us with their presence for this great weekend. Mat Rebeaud and the New Zealander Levi Sherwood are currently leading in the Red Bull X-Fighters tour. They will be joined by the world’s best FMX riders. In addition, a surprise performance in Switzerland featur- ing a unique motorized vehicle will be announced a few days before the event. To elect the “king” of the evening, a jury of Swiss sports stars chaired by Marc Ristori will nom- inate the winner of this 22nd edition. FMX Highlights 2013 https://www.youtube.com/watch?v=n9CoW1pkCbY Swatch Free4Style 2014 – Press Kit 5 Wakeboard Wakeboarding will also be present including free- style demonstrations performed by international team wakeboarders as well as distinguished guests. These wakeboarders will delight the audience with various shows throughout the weekend. Headlining Quentin Delefortrie (BEL) Julien Bonnet (BEL) Highlights Wakeboard 2013 https://www.youtube.com/watch?v=UmoYAwNhauc Jetski We are pleased to announce you the big new of the 22nd edition of the Swatch Free4Style the partnership of both FREEGUN and Jetcross tour coming straight from France. One hundred drivers of all nationalities will start on the waterfront of the Nova Friburgo square to de- liver a sensational show. The riders will have to endure different types of challenges and track formats including the “Oval Race”: a Free4Style Swatch exclusivity that is being held here for the second consecutive year. This race fea- tures two drivers who engage in a full throttle battle around a closed loop! Blood bubbling races and freestyle demonstrations, are a sure combination to make this 2014 edition an unforgettable one. Headlining Jéréy Poret (France) Kevin Reiterer (Austria) Alec Enderli (Switzerland) Headlining Freestyle Jetski Niels Willems (Belgium) Jetski Highlights 2013 https://www.youtube.com/watch?v=rn9H6bQFMpc Flyboard Flyboard is a mix of the hottest extreme sports (Jetski, ski, snow, acrobatic diving, ...) based on a clever system that propel both in the air and underwater. This awesome sport will be present at the Swatch demos Free4Style 2014. For this 22nd edition we are pleased to welcome Stéphane Prayas (world champion in the discipline) that is sure to set up a show by launching impressive figures more than 10 meters above the water level! 6 Swatch Free4Style 2014 – Press Kit Music – Clubing FRIDAY 4TH JULY 2014 SATURDAY 5TH JULY 2014 » From 23h : House Madness + » From 20h : Lucas Monème Dj Set Party Killers (CH) (CH) » 00h30 – 02h00 : Pendulum DJ Set » 23h00 – 02h00 : Party Bangers with & Verse (AUS / UK) Bad Nelson and Guests (CH) © Pendulum Dj Set & Verse The Australians from the group Pendulum are true Bad Nelson drum’n’bass pioneers. The group helped spread the pop- ularity of the genre around the world with hits and remixes Living in Lausanne, the “capital of clubbing in Switzer- (including Prodigy) and impressive tours, like the first part land”, Bad Nelson is a talented DJ that has added a new for Linkin Park. Today, even though the live band is having flavor to the Swiss electronic music scene. Founder of a break, different members of Pendulum will continue to dj the “Party Bangers” this dance music producer has man- set around the world to keep it alive. Rob Swire and Gareth aged to carry this label to the highest level by organizing McGrillen under the name Knife Party will be blasting vibes crazy parties. Parties that attracted and conquered huge on the electro and dubstep side and El Hornet and Mc crowds from the whole of Switzerland! This incredible Verse will represent for the typical drum’n’bass style under group will rock the Nova Friburgo square on Saturday, the name Pendulum. These amazing artists will be present July 5th from 23h! Friday, July 4, 2014 in Swatch Free4Style. Infos Infos https://www.youtube.com/watch?v=La6CebRadhc http://www.youtube.com/watch?v=hRzK-ltwGng http://www.youtube.com/watch?v=qaePFrtRaf4 http://www.youtube.com/watch?v=UYS67S7zcXw Party Bangers “ Les casseurs de soirées” that is how we call them in French! Established in late 2009, PARTY BANGERS has become one of the biggest clubbing events in Switzer- land. They will guarantee you with a more than stunning evening. Having made their way up starting from Laus- anne’s D! Club, The Party Bangers also have their own radio show once a week on the waves of Red FM, Radio # 1 in Switzerland. In 2012, Party Bangers was nominated by the prestigious Academy of Swiss Nightlife Awards for the best actors in the night world in Switzerland and came in the Top 3 in the category “Best Event Serie.” Their slogan “BE A BANGER” will be the motto of their show on Saturday, July 5th from 23h on the stage of Swatch Free4Style.
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