DOCSLIB.ORG

Read Book Girl Online: the First Novel by Zoella Ebook Free Download

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Read Book Girl Online: the First Novel by Zoella Ebook Free Download GIRL ONLINE: THE FIRST NOVEL BY ZOELLA PDF, EPUB, EBOOK Zoe Sugg | 352 pages | 01 Nov 2016 | Atria/Keywords Press | 9781476799766 | English | United States Girl Online: The First Novel by Zoella PDF Book Megan glares at him across the table. The novel surrounds Penny Porter, a 15 year old living with her parents in Brighton. A masterclass in how to develop intrigue and heighten tension. Beaconsfield, but then, he does always cast her in all the lead roles. My fingers twitch as the inspiration for a blog post pops into my head. Download as PDF Printable version. His one has STUD printed on the front in black diamante. London Evening Standard. Penny has a secret. The Bookseller. What light through yonder window breaks? Girl Online received a mixed review from Anita Singh for The Daily Telegraph , who awarded it a score of three out of five. Her beauty, fashion, and lifestyle blogs and videos have a huge following online, with millions of YouTube subscribers. When things in her life go from bad to worse her family travels to New York City where her mother is organizing a wedding. The weekly cable news show Judgment Day with Suzanne When things go from bad to worse at school, her parents accept an opportunity to whisk the family away for Christmas at the Waldorf Astoria in New York City. Raves and Reviews. Her beauty, fashion, and lifestyle blogs and videos have a huge following online, with millions of YouTube subscribers. Add to Wishlist. For a better shopping experience, please upgrade now. Zoe Sugg. Zoe Sugg, aka Zoella, has been creating stories ever since she was little. Ollie continues to frown. Thankfully at this point, Ollie starts to grin. See details. When I get to the one of Ollie, I pass it to him. Franchise Herald Press release. Product Details. Her beauty, fashion, and lifestyle blogs and videos have a huge following online, with millions of YouTube subscribers. A respectable middle-class, middle-age, mixed-race couple, Harold and Forsythia have four eminently marriageable daughters—or so their mother believes. Another mordantly hysterical tale from the author of the cult favorite How I Became Stupid The Daily Beast. The UK and US covers feature different images provided by Sugg's fans, selected via a competition hosted on Instagram. Girl Online: The First Novel by Zoella Writer When things go from bad to worse at school, her parents accept an opportunity to whisk the family away for Christmas at the Waldorf Astoria in New York City. Her beauty, fashion, and lifestyle blogs and videos have a huge following online, with millions of YouTube subscribers. His one has STUD printed on the front in black diamante. By clicking 'Sign me up' I acknowledge that I have read and agree to the privacy policy and terms of use. I style it out and luckily Ollie seems not to notice. View Product. Then one day he finds the scoop of a lifetime in a Chicago basement: diaries belonging to the infamous Judith Campbell Exner. Just to make sure I look OK. Just as I get back to my safe spot at the side of the stage my phone bleeps again. Girl Online Series , 1. It makes him look really boyish and way more approachable. The novel surrounds Penny Porter, a 15 year old living with her parents in Brighton. London Evening Standard. I look up at Ollie, who is currently gazing up at Megan. Franchise Herald Press release. Visit Zoella. Her beauty, fashion, and lifestyle blogs and videos have a huge following online, with millions of YouTube subscribers. The main character is a girl ages , she goes to school, she has Facebook You may also like: Fiction Staff Picks. I like the cover as it is promising of interesting teenage novel. Girl Online: The First Novel by Zoella Reviews Forsythia named her girls after Windsor royals in the hopes that Girl Online Chapter One Present day. I feel trapped inside the booth. The novel was well received by Daisy Wyatt, for The Independent , who found the novel "difficult to fault", calling it "fun and easy to relate to, while also having a positive message". Judgment Day: A Novel. The Guardian. Under the alias GirlOnline, Penny blogs her hidden feelings about friendship, boys, high school drama, her quirky family, and the panic attacks that have begun to take over her life. Apart from Mr. See full terms and conditions and this month's choices. When I get to the one of Ollie, I pass it to him. Megan glares at me before picking up the camera and fiddling with the buttons. Then one day he finds the scoop of a lifetime in a Chicago basement: diaries belonging to the infamous Judith Campbell Exner. Zoe Sugg, aka Zoella, has been creating stories ever since she was little. The music from the jukebox is suddenly too loud. Views Read Edit View history. Tell us what you like and we'll recommend books you'll love. More books from this author: Zoe Sugg. The red chairs too bright. But it is. I look up at Ollie, who is currently gazing up at Megan. Read an excerpt of this book! Get a FREE e-book by joining our mailing list today! Suzanne positions herself as a champion of ethics and morality with Thank you! A respectable middle-class, middle-age, mixed-race couple, Harold and Forsythia have four eminently marriageable daughters—or so their mother believes. I just remembered I have to help my mum with something. I received this book for an honest review, thank you. She further states that while the book itself is "sugary as a frosted cupcake", "so is Zoella and six million YouTube subscribers love her that way" and that "Sugg has tapped into a truth"; "growing up doesn't have to mean leaving childish stuff behind. I look at the text from Elliot and sigh. I style it out and luckily Ollie seems not to notice. My face burning, I take the picture. Ghost: The new, chilling novel from award-winning author,. Retrieved 30 May That would be awesome. My fingers twitch as the inspiration for a blog post pops into my head. The New York Times. When things go from bad to worse at school, her parents accept an opportunity to whisk the family away for Christmas at the Waldorf Astoria in New York City. Product Details. Elliot hates Ollie. I only have to go up there for a couple of seconds to take a photo and I feel uneasy. Girl Online: The First Novel by Zoella Read Online However I really liked how it turned out. UK first edition. Franchise Herald Press release. Somehow, I make it out of the diner and onto the seafront. A masterclass in how to develop intrigue and heighten tension. She also found that Sugg "made Penny a bit too similar to herself", making it "confusing at times", but described the novel overall as "special and inspiring. I have this dream that, secretly, all teenage girls feel exactly like me. What light through yonder window breaks? Product Details. It seems to be full of holes that exist just for me to fall into! There, Penny meets Noah, a gorgeous, guitar-strumming American. I instinctively breathe a sigh of relief. Raves and Reviews. The romance and drama novel, released on 25 November through Penguin Books , is aimed at a teen audience and focuses on a fifteen-year-old anonymous blogger and what happens when her blog goes viral. Penguin stated that "Sugg did not write Girl Online on her own", stating that she "has worked with an expert editorial team to help her bring to life her characters and experiences in a heartwarming and compelling story". Zoe Sugg. But it is. The New York Times. By clicking 'Sign me up' I acknowledge that I have read and agree to the privacy policy and terms of use. Surprisingly or not, I actually really liked it. View Product. Daughters of Smoke and Fire: A Novel. The main character is a girl ages , she goes to school, she has Facebook Penny starts blogging about her problems, such as school drama, friends, family, boys and the panic attacks she has been having. I literally feel as though I've changed overnight". The weekly cable news show Judgment Day with Suzanne Kidwell promises to expose businessmen, religious leaders, and politicians for the lies they tell. Visit Zoella. Why have I never properly noticed you before? Girl Online is the debut novel by English author and internet celebrity Zoe Sugg. The Daily Telegraph. Thank you for signing up, fellow book lover! https://cdn.starwebserver.se/shops/nellienordinjo/files/pure-pork-awesomeness-totally-cookable-recipes-from-around-the-world-1.pdf https://files8.webydo.com/9583503/UploadedFiles/0B035F80-F286-8C90-CD09-B55D320BFF1C.pdf https://files8.webydo.com/9582764/UploadedFiles/1591986A-A10D-74C3-51BD-73F02C05486E.pdf https://files8.webydo.com/9584529/UploadedFiles/44D79380-8BAC-CA26-4142-090A2D48E263.pdf.
Load more

Recommended publications
  • The Pointless Book: Started by Alfie Deyes, Finished by You Free
    FREE THE POINTLESS BOOK: STARTED BY ALFIE DEYES, FINISHED BY YOU PDF Alfie Deyes | 192 pages | 04 Sep 2014 | Bonnier Books Ltd | 9781905825905 | English | Chichester, United Kingdom The Pointless Book (The Pointless Book, #1) by Alfie Deyes Rainy afternoon? Not sure when your friends are going to arrive? Another twenty minutes before Finished by You bus comes? The Pointless Book will have something silly to keep you chuckling until then. Alfie Dayes is the inimitable Finished by You sensation who has channelled his cheery, upbeat personality into creating this book full of hilarious activities, pranks and games. The perfect book to keep you distracted and amused, no matter the situation. The Pointless Book is exactly what it says Finished by You is: a book brimming with random, pointless ideas. What The Pointless Book: Started by Alfie Deyes need to know though is just how much it will make you laugh as you make your way through its pages. Unfortunately, this seems to be a complete page-by-page copy of Wreck This Journal with a 'youtubers' name stuck on the front page. The 'activities' are unoriginal and it seems like a severe lack Lot's of things Finished by You do, my goal is to complete this fully by the end of the year. It's a really fun, clever book. I'd recommend this book to anyone. Just bought this book and it's amazing. Lots of hidden things within this book! Really fun and creative! Please sign in to write a review. If you have changed your email address then contact us and we will update your details.
    [Show full text]
  • GCSE MEDIA STUDIES Close Study Products
    1 GCSE MEDIA STUDIES Close Study Products For candidates entering for the 2020 examination To be issued to candidates at the start of their course of study. Information • These Close Study Products (CSPs) have been selected as a starting point for the analysis of media products as part of the GCSE Media Studies course. • Some questions in the GCSE Media Studies Examination Papers will focus on these CSPs. • You must study all of these products. • You are advised to supplement this list with other products. • You cannot take this booklet into the examinations. 2 Close Study Products Introduction What are Close Study Products? Close Study Products (CSPs) are a range of media products that you must study in order to meet the requirements of the specification and prepare for the exams. A ‘product’ means something produced by a media industry for a media audience, for example, a television programme, a website or a video game. How are the CSPs chosen? The CSPs are chosen by the exam board. Between them, they enable you to study examples of all the following media forms: • Television • Film • Radio • Newspapers • Magazines • Advertising and marketing • Online, social and participatory media • Video games • Music video. Some of these forms must be studied in depth: including at least one audio/visual form, one print form and one online, social and participatory media form. What does ‘in depth study’ mean? The forms you will study in depth are: • Television (audio/visual) • Newspapers (Print) • Online, social and participatory media • Video games. For this specification you will study some linked online, social and participatory media products in conjunction with associated video games.
    [Show full text]
  • Mainstream Media Representations of Youtube Celebrities DELLER, Ruth A
    ‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities DELLER, Ruth A. <http://orcid.org/0000-0003-4935-980X> and MURPHY, Kathryn <http://orcid.org/0000-0003-1146-7100> Available from Sheffield Hallam University Research Archive (SHURA) at: http://shura.shu.ac.uk/23569/ This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published version DELLER, Ruth A. and MURPHY, Kathryn (2019). ‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities. European journal of cultural studies. Copyright and re-use policy See http://shura.shu.ac.uk/information.html Sheffield Hallam University Research Archive http://shura.shu.ac.uk ‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities. Abstract In this paper, we present a thematic analysis of broadcast and print media representations of YouTube celebrity. Youth-oriented media have capitalised on the phenomenon, placing vloggers alongside actors and pop stars. However, in much adult-oriented mainstream media, YouTubers are presented as fraudulent, inauthentic, opportunist and talentless, making money from doing nothing. Key themes recur in coverage, including YouTubers’ presumed lack of talent and expertise, the alleged dangers they present and the argument that they are not ‘really famous’. YouTubers’ claims to fame are thus simultaneously legitimised by giving them coverage and delegitimised within said coverage, echoing media treatment of other ‘amateur’ celebrities such as reality stars and citizen journalists.
    [Show full text]
  • Social Media Celebrity and the Institutionalization of Youtube
    Article Convergence: The International Journal of Research into Social media celebrity and the New Media Technologies 2019, Vol. 25(3) 534–553 institutionalization of YouTube ª The Author(s) 2018 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/1354856517750368 Mingyi Hou journals.sagepub.com/home/con Tilburg University, The Netherlands Abstract This study explores the industrial underpinning and the cultural logic of social media celebrity. Social media visibility may be considered as an alternative way to fame as it bypasses the gatekeeper role played by the entertainment and mass media industries. However, the institutionalization of social media platforms like YouTube and the professionalization of amateur content creation may lead to social media becoming a new locale for industrialized celebrity manufacturing. Taking YouTube beauty vloggers as an example, this study shows that being a celebrity on social media is economically embedded in an industrial structure constituted by the platform’s business model, technical affordances, the advertising market, and commercial cultural intermediaries. Social media celebrity’s status is achieved not only through a set of affiliative, representational, and celeb- rification techniques, but also by engaging in meticulous entrepreneurial calculation considering the abovementioned industrial factors. This emerging industrial structure is associated with a new cultural logic of celebrity that distinguishes the fame native to social media from that on the silver screen and
    [Show full text]
  • You Tube Profit Models
    Contact Information Winny Paola Nieto Parra YouTube: The BusinessYouTube Model CSU Stanislaus [email protected] Paola Nieto, California State University Stanislaus Books by YouTuber’s Alfie Deyes, Michelle Phan, and Zoe Sugg. YouTuber of PewDIePie Zoe Sugg in the cover of Company Magazine. The New Path Companies are starting to stray from solely endorsing traditional celebrities and moving into the tight knit communities of YouTube. Unlike traditional celebrities, people see YouTubers as approachable friends and equals. However, YouTubers need to be careful not to violate the trust of their viewers and disclose the fact a brand is sponsoring them. http://i.ytimg.com/vi/g1vLIN7pXHA/maxresdefault.jpg https://charlotteslife93.files.wordpress.com/2014/12/img_7516.jpg YouTubers’ Business Model Bethany Mota in a beauty video. YouTuber Grace Helbig’s show in E! YouTubers are able to profit for themselves in multiple ways. One way is through revenue generated by advertising in their videos, but YouTube usually keeps around 45% of that revenue. Some YouTubers are also expanding into the book business by publishing their own books like Alfie Deyes’ “The Pointless Book” from the Pointlessblog YouTube channel and Zoe Sugg’s “Girl Online” from the YouTube channel Zoella. Others like Michelle Phan have expanded in all other Medias. She has a book called “Make Up” and her own cosmetics line http://tve-static-eonline.nbcuni.com/prod/image/340/215/Grace_S1_2560x1450_1280x725_423161923927.jpg http://celebmafia.com/wp-content/uploads/2014/03/zoella-company-magazine-uk-april-2014-cover_1.jpg from L'Oreal .She also has endorsed products including Dr. Pepper, Toyota and SanDisk.
    [Show full text]
  • Baudrillard Discussion Points
    Online Media Read and make notes on the following discussion: How can the ideas of Baudrillard be used in an exam response? Baudrillard proclaims modern society has become so media saturated it is impossible for audiences to experience the natural or real world. The media instead constructs an imaginary space that celebrates stardom and celebrity. Baudrillard calls this the ‘simulacrum’ – a simulated world, a hyperreality in which constructed imagery replaces realism – in which the abundance of images the media subjects us to are deliberately manicured to produce an escape from reality. To what extent do online media products contribute towards Baudrillard’s notion of hyperreality? Online media can be seen to escalate the celebrity culture. When we go online, we become inundated with media content. The World Wide Web is the ultimate simulacrum – the ultimate distraction from the real world. A great deal of online media content also reinforces the cult of celebrity, presenting celebrity gossip as news and co-opting us into consuming and distributing the ideal imagery of the simulacrum. We might perceive that online vlogs, with their drive for authenticity – their deliberate amateurism – are constructed in a manner that punctures Baudrillard’s notion of the simulacrum. Are we not being presented with real people doing real things when we tune in to online vlogs? Zoella and Pointless Blog are positioned as the authentic voice of their audiences; their everyday personas are arguably constructed as antidotes to contemporary celebrity culture. Really? Zoella and Alfie are two of the biggest stars of youth culture today? The fame and wealth of Zoe Sugg and Alfie Deyes has most certainly elevated them to celebrity status – despite their insistence to the contrary and their self-deprecating presentation style.
    [Show full text]
  • Here Come the Influencers
    FT Wealth Here come the influencers A new breed of social media stars is wooing brands with the promise of authenticity FT Wealth Photo favourite: Being snapped is part of the cycle of profile-raising that has made Georgia Toffolo an ‘influencer’ © Charlie Bibby YESTERDAY by: Kadhim Shubber Georgia Toffolo is followed by almost half a million people on Instagram and could be said to have one of life’s easier jobs. It’s a few days before the pop music industry’s Brit Awards and the reality television star is at her flat in South Kensington, an expensive neighbourhood in west London. She’s getting ready for the first of the week’s many parties. A make-up artist is making sure she looks just right. An Uber car is https://www.ft.com/content/d3b8aa3c-24ed-11e7-a34a-538b4cb30025 5/4/17, 9>13 PM Page 1 of 13 waiting outside. Her phone buzzes with a text. “So, this is interesting,” she says, in an enthusiastic, refined voice. It’s an offer for a paid Instagram post, advertising a £100 metallic rose gold watch from jeweller Abbott Lyon. The picture it wants her to share shows the timepiece on a disembodied arm, with wilting pink and white roses in the background. It’s a quick turnaround: the company wants it up in 15 minutes. Toffolo considers the offer for a moment. “Definitely yes, because it’s nice content. It’s a good photo,” she explains. Neither of us knows whose arm is in the picture, but soon it’s shared with her hundreds of thousands of followers.
    [Show full text]
  • An Automedia Analysis of Social Media Influencers
    Stream: Inspiring Critical Thought 2019, Vol 11(1), 3–20 © The Author(s), 2019 http://journals.sfu.ca/stream “Celebrate your bloom story”: An Automedia Analysis of Social Media Influencers Alora Paulsen Mulvey Department of Communication, Media and Film University of Calgary Abstract Using 27-year-old Canadian beauty blogger Estée Lalonde as a site of automedia analysis (Maguire 2015), this paper argues that through the enactment of domestic femininity in the public sphere, social media influencers embody postfeminist ideals of individual empowerment while selling their branded selves through networked intimacy (Abidin 2015; Gill, 2016). Methodologically, I approach the case study with an understanding of the intersection between online platforms of the intersection between online platforms, life writing, and constructions of the self. Using cross-promotion, scheduled posts, and self-branding, influencers create a cohesive branded self, emphasizing perceived authenticity and a sense of community among followers. The exercise of self-branding is used to gain cultural and material capital (Hearn, 2008). Understanding postfeminism as an analytical lens through which we can problematize media texts (Gill, 2016), I argue that influencer marketing privileges a one-dimensional, postfeminist representation of an empowered young woman following her life’s passion (Duffy & Hund, 2015). Keywords: postfeminism, influencer marketing, self-branding, femininity. Paulsen Mulvey 4 Estée Lalonde is a 27-year-old Canadian living in London, UK. At 19, she packed her bags and moved across the world to be with her boyfriend at the time. After spending a year in university but being unsure of what she wanted to do with her life, she started a beauty blog and later a YouTube channel, as a way to socialize and share her love of beauty products – a passion which had previously taken roots while working retail part-time (Lalonde, 2016a).
    [Show full text]
  • Zoella-Creator-Story.Pdf
    Case Study | Zoella Combining engaging, authentic content with smart use of the YouTube platform, Zoella keeps her fans watching and contributing /Zoella Zoe Sugg – better known on YouTube as Zoella – has been on the platform Goals since 2009, emerging as one of the leading YouTubers in the beauty and • Build a community for beauty lovers fashion vertical. About to embark on her own Zoella Beauty line and publish on YouTube • Share a slice of life for others to enjoy her first novels, she has become well known off the platform, but remains • Grow views, subscribers and watch-time hugely engaged with her core audience on her YouTube channel. Here we outline four key strategies that drove Zoella to her current level of Approach success. • Engage fans with authentic, personable content 1. Be authentic, accessible and approachable • Collaborate on a regular basis with a wide range of creators Although Zoella’s breakthrough success is more recent (going from one • Use annotations wisely to keep viewers million subscribers to over five million in the past 12 months), she has spent watching several years honing her craft, building her audience and finding her voice on YouTube. From her first videoshowcasing the things in her bedroom, Zoella Results has not been afraid to invest time with regular uploads to find formats that • 14.3 million average video views monthly work for her. • Over 5.8 million subscribers • 83.6 million minutes average watch-time The majority of her YouTube videos fall into the traditional beauty, fashion and monthly lifestyle formats. For her most dedicated audience, the MoreZoella vlogging channel gives a regular behind-the-scenes glimpse into her daily life.
    [Show full text]
  • The Real Powers in the Land from Morning Coffee to Evening Viewing, Political Leanings to Personal Finances, These People Have Shaped Our Lives and Our Ambitions
    Section: News Review Edition: 01 Circulation: 812262 Date: 25 January 2015 Source: ABC Sep 2014 Page: 5,6,7,8 The real powers in the land From morning coffee to evening viewing, political leanings to personal finances, these people have shaped our lives and our ambitions he Debrett’s 500, published in associ- ation with The Sunday Times, recognises the obvious, more thought-provoking choices. And T you don’t get on to this list because you’re one of most influential and inspiring people living and workinginBritaintoday.Itacknowledgespower, the richest people in the land:it’s not about how talent, hard work, brilliance, originality, persist- much money you’ve made, it’s about how you ence, courage and, occasionally, luck: in short, shape the national life and the key national achievement. debates. The list has been compiled by Debrett’s in con- “In years gone by, Debrett’s has always been sultation with expert practitioners and commen- seenassynonymouswithpeerageandprivilege,” tators in each of the categories, including Sunday says Joanne Milner, its chief executive. “This per- Timesjournalists(seepage2fordetails).Debrett’s ception belongs in the past. The future of this certainly has the authority to identify and cele- country lies in social mobility and diversity. brate the most influential people in British society “TheDebrett’s500includespeoplefromawide — it’s been doing so for the best part of 250 years. range of ethnic and socio-economic back- It started with an annual register, The Peerage, grounds. But there’s work to be done if future lists back in 1769, and has followed this since the early are to be increasingly diverse.
    [Show full text]
  • Bibliography
    Bibliography Primary Sources Anderson, Pamela. Star. London: Simon & Schuster, 2004. ———. Star Struck. London: Simon & Schuster, 2006. Arulpragasm, Mathangi “Maya”. M.I.A. New York: Rizzoli, 2012. Brown, Melanie, Catch a Fire. London: Headline, 2002. Beckham, Victoria. Learning to Fly. London: Michael Joseph, 2001. Calloway, Caroline. Scammer. Forthcoming. https://carolinecalloway.com/pro ducts/scammer-pre-order?variant=31554651095086. Contostavlos, Tulisa. Honest: My Story So Far. London: Headline, 2012. Cyrus, Miley. Miles to Go. Bath: Parragon, 2009. Daniels, Stormy. Full Disclosur. London: MacMillan, 2018. Defoe, Daniel. Moll Flanders. London: HarperCollins, [1722] 2010. Ezarik, Justine. I, Justine. New York: Keywords Press, 2015. Faiers, Sam. Living Life the Essex Way. London: Simon and Schuster, 2012. Franklin, Benjamin. The Autobiography of Benjamin Franklin. New York: Dover, 1996 [written between 1771–1790]. Frey, James. A Million Little Pieces. London: John Murray, 2003. Gaga, Lady and Terry Richardson. Gaga X Richardson. London: Hodder and Stoughton, 2011. Goody, Jade. Jade Fighting to the End. London: John Blake, 2009. Halliwell, Geri. Just for the Record. London: Ebury Press, 2003. Hilton, Paris. Confessions of an Heiress: A Tongue-in-Chic Peek Behind the Pose. New York: Fireside Books, 2004. J, Jessie. Nice to Meet You: My Story. London: Simon and Schuster, 2012. © The Editor(s) (if applicable) and The Author(s) 2020 281 H. Yelin, Celebrity Memoir, https://doi.org/10.1007/978-3-030-44621-5 282 BIBLIOGRAPHY Jameson, Jenna. How to Make Love Like a Pornstar: A Cautionary Tale.New York: HarperCollins 2010. Katona, Kerry. Too Much, Too Young. London: Ebury, 2006. Kardashian, Kim, Kourtney Kardashian, and Khloe Kardashian.
    [Show full text]
  • An Investigation on Youtube and Brand Partnerships
    An investigation on YouTube and Brand Partnerships BY Cara Jayne Keightley 12001408 THESIS Submitted in the fulfilment of the requirements of the degree BACHELORS OF HONOURS IN STRATEGIC BRAND COMMUNICATIONS At the VEGA SCHOOL OF BRAND LEADERSHIP JOHANNESBURG SUPERVISOR: Anet Norval-Fariña 23 October 2015 !1 of !55 A case study of Zoella (Zoe Sugg) An investigation on YouTube and Brand Partnerships Cara Jayne Keightley 2015 !2 of !55 Acknowledgements Firstly, I would like to express my sincere gratitude to my supervisor Anet Norval-Fariña for the continuous support during my process of writing my Research Report, for her patience, motivation, and immense knowledge. Her guidance helped me in all the time of research and writing of this thesis. I could not have imagined having a better supervisor and mentor for my Honours Degree. I thank my fellow classmates for the stimulating discussions and insights they gave me, as well as other Vega students for their participation in my research process. I would also like to thank my friends outside of Vega School of Brand Leadership for their continuous encouragement and support throughout my entire research process. Last but not the least, I would like to thank my family: and in particular my parents for supporting me throughout writing this thesis as well as enabling me to further my studies. Their continuous encouragement has enabled me to do my best in all that I do. !3 of !55 Contents Page Chapter 1: Research Overview……………………………………………………………. 6 - 11 Chapter 2: Literature Review……………………………………………………………… 12 - 22 Chapter 3: Research Methodology………………………………………………………. 23 - 26 Chapter 4: Data Analysis & Findings…………………………………………………….
    [Show full text]