DOCSLIB.ORG

The Pointless Book: Started by Alfie Deyes, Finished by You Free

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
The Pointless Book: Started by Alfie Deyes, Finished by You Free FREE THE POINTLESS BOOK: STARTED BY ALFIE DEYES, FINISHED BY YOU PDF Alfie Deyes | 192 pages | 04 Sep 2014 | Bonnier Books Ltd | 9781905825905 | English | Chichester, United Kingdom The Pointless Book (The Pointless Book, #1) by Alfie Deyes Rainy afternoon? Not sure when your friends are going to arrive? Another twenty minutes before Finished by You bus comes? The Pointless Book will have something silly to keep you chuckling until then. Alfie Dayes is the inimitable Finished by You sensation who has channelled his cheery, upbeat personality into creating this book full of hilarious activities, pranks and games. The perfect book to keep you distracted and amused, no matter the situation. The Pointless Book is exactly what it says Finished by You is: a book brimming with random, pointless ideas. What The Pointless Book: Started by Alfie Deyes need to know though is just how much it will make you laugh as you make your way through its pages. Unfortunately, this seems to be a complete page-by-page copy of Wreck This Journal with a 'youtubers' name stuck on the front page. The 'activities' are unoriginal and it seems like a severe lack Lot's of things Finished by You do, my goal is to complete this fully by the end of the year. It's a really fun, clever book. I'd recommend this book to anyone. Just bought this book and it's amazing. Lots of hidden things within this book! Really fun and creative! Please sign in to write a review. If you have changed your email address then contact us and we will update your details. Would you like to proceed to the App store to download the Waterstones App? We have recently updated our Privacy Policy. The site uses cookies to offer you a better experience. By continuing to browse the site you accept our Cookie Policy, you can change your settings at any time. Quantity Add to basket. This item has been added to your basket View basket Checkout. Your local Waterstones may have stock of this item. Added to basket. All That She Can See. Carrie Hope Fletcher. Girl Online: Going Solo. Zoe Sugg aka Zoella. The Pointless Book 3. Alfie Deyes. Elites of Eden. Joey Graceffa. Jim Chapman. Tanya's Christmas. Tanya Burr. Girl Online. Girl Online: On Tour. On the Other Side. All I Know Now. Winters' Snow. The Scrapbook of My Life. The Pointless Book 2. In Real Life. Children of Eden. Love, Tanya. Paperback edition. Comment 0. Your review has been submitted successfully. Not registered? Remember me? Forgotten password Please enter your email address below and we'll send you a link to reset your password. Not you? Reset password. Download Now Dismiss. Simply reserve Finished by You and pay at The Pointless Book: Started by Alfie Deyes counter when you collect. Available in shop from just two hours, subject to availability. Your order is now being processed and we have sent a confirmation email to you at. This item can be requested from the shops shown below. If this item isn't available to be reserved nearby, add the item to your basket instead and select 'Deliver to my local shop' at the checkout, to be able to collect it from there at a later date. Preferred contact method Email Text message. When will my order be ready to collect? Following the initial email, you will be contacted by the shop to confirm that your item is available for collection. Call us on or send us an email at. Unfortunately there has been a problem with your order. Please try again or alternatively you can contact your chosen shop on or send us an email at. The Pointless Book by Alfie Deyes | Running Press Alfie Deyes, the year-old Brighton resident behind the worldwide hit YouTube channel PointlessBlog, brings you The Pointless Book - the ultimate addition to his vlogs and The Pointless Book: Started by Alfie Deyes. Part activity book and part journal, the book is a weird and wonderful mix of games, pranks, jokes and challenges for all to enjoy. The Pointless Book will feature a free downloadable App, meaning readers can interact with Alfie as they make their way through the book. Linked hashtags and a social media campaign across multiple platforms including twitter, facebook, Instagram and pinterest will mean fans can share their experience of the book in real time and also see how Alfie himself got on with some of the challenges and games. For Alfies following or anyone with a sense of The Pointless Book: Started by Alfie Deyes and a few minutes to spare, The Pointless Book is a must have this year. From drawing a selfie to baking a cake in a mug, road trip games to the people Finished by You challenge and even an in- book time capsule, the book is full of the humour and quirkiness that is unmistakably Alfie. Named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in Decemberhe also was on the cover of Company magazine in the UK for their "Generation YouTube" feature. He lives in Bristol, UK. Categories: General Humour. Description Details. You might also like By: Alfie Deyes. The 1,Year-Old Boy. By: Ross Welford. Just Annoying! By: Andy Griffiths. Bringing Him Home. By: Penny Brandon. The Pointless Book: Started by Alfie Deyes Finished By You The lowest-priced, brand-new, unused, unopened, undamaged item in its original packaging where packaging is applicable. Packaging should be the same as what is found in a retail The Pointless Book: Started by Alfie Deyes, unless the item is handmade or was packaged by the manufacturer in non-retail packaging, such as an unprinted box or plastic bag. See details for additional description. This book is a great idea! I have been a fan of Alfie's for years now but I'm late to the party with these books as I just thought they wouldn't be for me. On seeing he was realising a 3rd I thought I'd have a look at the first one and I was not disappointed. I'm 21 years old and still I found this book to be amusing. There's lots of games, puzzles and doodle space as well as questions to answer and lists to make. I think it's nice to have a place to write everything down and in years to come look back and see how much you've changed. Great book and will definitely be buying the other 2. Verified purchase: Yes Condition: New. My daughter is a huge fan of pointless blog and Alfie eyes so when I saw this I decided to get it for her. I didn't realise that some of the content would be inappropriate for 10 year old. Should come with a warning maybe? My wee one loves it great value for money considering what kids do with the book. Bought for my daughter and The Pointless Book: Started by Alfie Deyes loves it. Would definitely recommend. Verified purchase: Yes Condition: Pre-owned. Got it because I'm ill and housebound, but a few of the activities require you to go outside, regardless this is amazing for me! Love Alfie Deyes, but that's not necessary for this book because it is an activity book :D Great for people needing something to do :. Skip to main content. About this product. Make an offer:. Auction: Pre-owned. Stock photo. Brand new: Lowest price The lowest-priced, brand-new, unused, unopened, undamaged item Finished by You its original packaging where packaging is applicable. Read seller's description. See details and exclusions - The Pointless Book. See all 47 brand new listings. Qty: 1 2. Buy it now. Add to basket. Sold by laughing. Any condition Any condition. See all - All listings for this product. Show more Show less. Ratings and reviews Write a review. Most relevant reviews See all 17 reviews. Different and fun This book is a great idea! Maybe should come with an age rating?! Pointless book My wee one loves it great value Finished by You money considering what kids do with the book Verified purchase: Yes Condition: New. Great book Bought for my daughter and she loves it. Would definitely recommend Verified purchase: Yes Condition: Pre-owned. Great book for activities Got it because I'm ill and housebound, but a few of the activities require you to go outside, regardless this is amazing for me! Love Alfie Deyes, but that's not necessary for this book because it is an activity book :D Great for people needing something to do : Verified purchase: Yes Condition: Pre-owned. Best-selling in Non-Fiction See all. Mary Berry's Simple Comforts Hardcover 5. The Secret by Rhonda Byrne Hardback, 4. Save on Non-Fiction Trending price is based on prices over last 90 days. You may also like. IT Paperback Books. Big Finish Productions Audio Books. Colouring Book Paperback Books. Xcite Books Paperback Books. Finished by You item doesn't belong on this The Pointless Book: Started by Alfie Deyes..
Load more

Recommended publications
  • In the Time of the Microcelebrity: Celebrification and the Youtuber Zoella
    In The Time of the Microcelebrity Celebrification and the YouTuber Zoella Jerslev, Anne Published in: International Journal of Communication Publication date: 2016 Document version Publisher's PDF, also known as Version of record Document license: CC BY-ND Citation for published version (APA): Jerslev, A. (2016). In The Time of the Microcelebrity: Celebrification and the YouTuber Zoella. International Journal of Communication, 10, 5233-5251. http://ijoc.org/index.php/ijoc/article/view/5078/1822 Download date: 24. Sep. 2021 International Journal of Communication 10(2016), 5233–5251 1932–8036/20160005 In the Time of the Microcelebrity: Celebrification and the YouTuber Zoella ANNE JERSLEV University of Copenhagen, Denmark This article discusses the temporal changes in celebrity culture occasioned by the dissemination of digital media, social network sites, and video-sharing platforms, arguing that, in contemporary celebrity culture, different temporalities are connected to the performance of celebrity in different media: a temporality of plenty, of permanent updating related to digital media celebrity; and a temporality of scarcity distinctive of large-scale international film and television celebrities. The article takes issue with the term celebrification and suggests that celebrification on social media platforms works along a temporality of permanent updating, of immediacy and authenticity. Taking UK YouTube vlogger and microcelebrity Zoella as the analytical case, the article points out that microcelebrity strategies are especially connected with the display of accessibility, presence, and intimacy online; moreover, the broadening of processes of celebrification beyond YouTube may put pressure on microcelebrities’ claim to authenticity. Keywords: celebrification, microcelebrity, YouTubers, vlogging, social media, celebrity culture YouTubers are a huge phenomenon online.
    [Show full text]
  • GCSE MEDIA STUDIES Close Study Products
    1 GCSE MEDIA STUDIES Close Study Products For candidates entering for the 2020 examination To be issued to candidates at the start of their course of study. Information • These Close Study Products (CSPs) have been selected as a starting point for the analysis of media products as part of the GCSE Media Studies course. • Some questions in the GCSE Media Studies Examination Papers will focus on these CSPs. • You must study all of these products. • You are advised to supplement this list with other products. • You cannot take this booklet into the examinations. 2 Close Study Products Introduction What are Close Study Products? Close Study Products (CSPs) are a range of media products that you must study in order to meet the requirements of the specification and prepare for the exams. A ‘product’ means something produced by a media industry for a media audience, for example, a television programme, a website or a video game. How are the CSPs chosen? The CSPs are chosen by the exam board. Between them, they enable you to study examples of all the following media forms: • Television • Film • Radio • Newspapers • Magazines • Advertising and marketing • Online, social and participatory media • Video games • Music video. Some of these forms must be studied in depth: including at least one audio/visual form, one print form and one online, social and participatory media form. What does ‘in depth study’ mean? The forms you will study in depth are: • Television (audio/visual) • Newspapers (Print) • Online, social and participatory media • Video games. For this specification you will study some linked online, social and participatory media products in conjunction with associated video games.
    [Show full text]
  • Zoella and Online Media Booklet Darren Borg Use
    Component 2 - Zoella and Online Media Booklet Darren Borg Use of Media Language Representation Industry Audience 1 Full name: Zoe Elizabeth Sugg Age: 28 She was working as an apprentice at an interior design company when she created her first blog, "Zoella", in February 2009 The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while she was working for British clothing retailer New Look She was named as one of the National Citizen Service’s ambassadors in 2013, helping to promote the newly launched youth service. The following year she was named as the first "Digital Ambassador" for Mind, the mental health charity Her main channel, Zoella, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous month). Her second channel, MoreZoella, contains mostly vlogs where she shows her viewers what she does in her day. YouTube subscribers – in excess of 11 million Partner is Alfie Deyes, creator of PointlessBlog She is the named author of three novels, aimed at a young audience and detailing the life of a fictitious female blogger, although she works with an editorial team and a ‘ghost-writer’ through her publisher, Penguin Books She launched a range of beauty products under the brand name Zoella Beauty in September 2014 2 ACTIVITY Watch the first ten minutes of the ‘Rise of the Superstar Vloggers’ documentary (BBC 4) https://www.youtube.com/watch?v=h_rn1h_tCaQ) What has vlogging revolutionised? The way we connect with each other What is there a tendency to do? Share everything
    [Show full text]
  • Mainstream Media Representations of Youtube Celebrities DELLER, Ruth A
    ‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities DELLER, Ruth A. <http://orcid.org/0000-0003-4935-980X> and MURPHY, Kathryn <http://orcid.org/0000-0003-1146-7100> Available from Sheffield Hallam University Research Archive (SHURA) at: http://shura.shu.ac.uk/23569/ This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published version DELLER, Ruth A. and MURPHY, Kathryn (2019). ‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities. European journal of cultural studies. Copyright and re-use policy See http://shura.shu.ac.uk/information.html Sheffield Hallam University Research Archive http://shura.shu.ac.uk ‘Zoella hasn’t really written a book, she’s written a cheque’: Mainstream media representations of YouTube celebrities. Abstract In this paper, we present a thematic analysis of broadcast and print media representations of YouTube celebrity. Youth-oriented media have capitalised on the phenomenon, placing vloggers alongside actors and pop stars. However, in much adult-oriented mainstream media, YouTubers are presented as fraudulent, inauthentic, opportunist and talentless, making money from doing nothing. Key themes recur in coverage, including YouTubers’ presumed lack of talent and expertise, the alleged dangers they present and the argument that they are not ‘really famous’. YouTubers’ claims to fame are thus simultaneously legitimised by giving them coverage and delegitimised within said coverage, echoing media treatment of other ‘amateur’ celebrities such as reality stars and citizen journalists.
    [Show full text]
  • Social Media Celebrity and the Institutionalization of Youtube
    Article Convergence: The International Journal of Research into Social media celebrity and the New Media Technologies 2019, Vol. 25(3) 534–553 institutionalization of YouTube ª The Author(s) 2018 Article reuse guidelines: sagepub.com/journals-permissions DOI: 10.1177/1354856517750368 Mingyi Hou journals.sagepub.com/home/con Tilburg University, The Netherlands Abstract This study explores the industrial underpinning and the cultural logic of social media celebrity. Social media visibility may be considered as an alternative way to fame as it bypasses the gatekeeper role played by the entertainment and mass media industries. However, the institutionalization of social media platforms like YouTube and the professionalization of amateur content creation may lead to social media becoming a new locale for industrialized celebrity manufacturing. Taking YouTube beauty vloggers as an example, this study shows that being a celebrity on social media is economically embedded in an industrial structure constituted by the platform’s business model, technical affordances, the advertising market, and commercial cultural intermediaries. Social media celebrity’s status is achieved not only through a set of affiliative, representational, and celeb- rification techniques, but also by engaging in meticulous entrepreneurial calculation considering the abovementioned industrial factors. This emerging industrial structure is associated with a new cultural logic of celebrity that distinguishes the fame native to social media from that on the silver screen and
    [Show full text]
  • Read Book Girl Online: the First Novel by Zoella Ebook Free Download
    GIRL ONLINE: THE FIRST NOVEL BY ZOELLA PDF, EPUB, EBOOK Zoe Sugg | 352 pages | 01 Nov 2016 | Atria/Keywords Press | 9781476799766 | English | United States Girl Online: The First Novel by Zoella PDF Book Megan glares at him across the table. The novel surrounds Penny Porter, a 15 year old living with her parents in Brighton. A masterclass in how to develop intrigue and heighten tension. Beaconsfield, but then, he does always cast her in all the lead roles. My fingers twitch as the inspiration for a blog post pops into my head. Download as PDF Printable version. His one has STUD printed on the front in black diamante. London Evening Standard. Penny has a secret. The Bookseller. What light through yonder window breaks? Girl Online received a mixed review from Anita Singh for The Daily Telegraph , who awarded it a score of three out of five. Her beauty, fashion, and lifestyle blogs and videos have a huge following online, with millions of YouTube subscribers. When things in her life go from bad to worse her family travels to New York City where her mother is organizing a wedding. The weekly cable news show Judgment Day with Suzanne When things go from bad to worse at school, her parents accept an opportunity to whisk the family away for Christmas at the Waldorf Astoria in New York City. Raves and Reviews. Her beauty, fashion, and lifestyle blogs and videos have a huge following online, with millions of YouTube subscribers. Add to Wishlist. For a better shopping experience, please upgrade now. Zoe Sugg.
    [Show full text]
  • You Tube Profit Models
    Contact Information Winny Paola Nieto Parra YouTube: The BusinessYouTube Model CSU Stanislaus [email protected] Paola Nieto, California State University Stanislaus Books by YouTuber’s Alfie Deyes, Michelle Phan, and Zoe Sugg. YouTuber of PewDIePie Zoe Sugg in the cover of Company Magazine. The New Path Companies are starting to stray from solely endorsing traditional celebrities and moving into the tight knit communities of YouTube. Unlike traditional celebrities, people see YouTubers as approachable friends and equals. However, YouTubers need to be careful not to violate the trust of their viewers and disclose the fact a brand is sponsoring them. http://i.ytimg.com/vi/g1vLIN7pXHA/maxresdefault.jpg https://charlotteslife93.files.wordpress.com/2014/12/img_7516.jpg YouTubers’ Business Model Bethany Mota in a beauty video. YouTuber Grace Helbig’s show in E! YouTubers are able to profit for themselves in multiple ways. One way is through revenue generated by advertising in their videos, but YouTube usually keeps around 45% of that revenue. Some YouTubers are also expanding into the book business by publishing their own books like Alfie Deyes’ “The Pointless Book” from the Pointlessblog YouTube channel and Zoe Sugg’s “Girl Online” from the YouTube channel Zoella. Others like Michelle Phan have expanded in all other Medias. She has a book called “Make Up” and her own cosmetics line http://tve-static-eonline.nbcuni.com/prod/image/340/215/Grace_S1_2560x1450_1280x725_423161923927.jpg http://celebmafia.com/wp-content/uploads/2014/03/zoella-company-magazine-uk-april-2014-cover_1.jpg from L'Oreal .She also has endorsed products including Dr. Pepper, Toyota and SanDisk.
    [Show full text]
  • Baudrillard Discussion Points
    Online Media Read and make notes on the following discussion: How can the ideas of Baudrillard be used in an exam response? Baudrillard proclaims modern society has become so media saturated it is impossible for audiences to experience the natural or real world. The media instead constructs an imaginary space that celebrates stardom and celebrity. Baudrillard calls this the ‘simulacrum’ – a simulated world, a hyperreality in which constructed imagery replaces realism – in which the abundance of images the media subjects us to are deliberately manicured to produce an escape from reality. To what extent do online media products contribute towards Baudrillard’s notion of hyperreality? Online media can be seen to escalate the celebrity culture. When we go online, we become inundated with media content. The World Wide Web is the ultimate simulacrum – the ultimate distraction from the real world. A great deal of online media content also reinforces the cult of celebrity, presenting celebrity gossip as news and co-opting us into consuming and distributing the ideal imagery of the simulacrum. We might perceive that online vlogs, with their drive for authenticity – their deliberate amateurism – are constructed in a manner that punctures Baudrillard’s notion of the simulacrum. Are we not being presented with real people doing real things when we tune in to online vlogs? Zoella and Pointless Blog are positioned as the authentic voice of their audiences; their everyday personas are arguably constructed as antidotes to contemporary celebrity culture. Really? Zoella and Alfie are two of the biggest stars of youth culture today? The fame and wealth of Zoe Sugg and Alfie Deyes has most certainly elevated them to celebrity status – despite their insistence to the contrary and their self-deprecating presentation style.
    [Show full text]
  • Socially Aware's
    Volume 7, Issue 1, January 2016 SOCIALLY AWARE 2011 BEST Law FIRM NEWSLETTER THE SOCIAL MEDIA law UPDATE IN THIS ISSUE Three Steps to Help Ensure the Enforceability of Your Website’s Terms of Use Page 2 FTC Continues Enforcing Ad Disclosure Obligations in New Media and Issues a Warning to Advertisers Page 4 The Top Social Media Platforms’ Efforts to Control Cyber-Harassment Page 5 California Passes Four Bills Protecting Privacy Rights Page 7 How UK Brands That Use Vlogger Endorsements & Social Media for Marketing Can Stay on the Right Side of the Law Page 8 EDITORS John F. Delaney Aaron P. Rubin Happy 2016! Welcome to the newest issue of Socially Aware, our CONTRIBUTORS Burton Award-winning guide to the law and business of social media. Adam J. Fleisher Aaron P. Rubin In this edition, we offer practical tips to help ensure the enforceability Libby J. Greismann Scott M. Sawyer Susan McLean Miriam H. Wugmeister of website terms of use; we discuss the FTC’s ongoing efforts to Julie O’Neill Daniel A. Zlatnik enforce disclosure obligations in social media advertising; we examine Dom Rothbarth efforts by top social media platforms to control cyber-harassment and explicit material; we take a look at four recently passed laws protecting FOLLOW US Californians' privacy rights; and we explore legal issues that UK brands Morrison & Foerster’s need to consider when engaging in vlogger endorsements and social Socially Aware Blog media marketing. @MoFoSocMedia All this—plus an infographic listing 2015's most popular social media trends. For example, in Nguyen v.
    [Show full text]
  • 1 Charismatic Authority and the Youtuber: Unpacking the New Cults
    Charismatic Authority and the YouTuber: Unpacking the new cults of personality Abstract In this paper we draw upon Weber’s concept of charismatic authority to unpack the appeal that YouTube video-bloggers have galvanised amongst their fan communities. We explore how followers interact to articulate the appeal of British YouTube personalities and consequently, how they contribute to the nature of these ‘new cults of personality’. By observing the content of seven of Britain’s most popular ‘YouTubers’ and engaging in a sustained non-participant netnography of responses to these videos, we argue new cults of personality differ from their traditional counterparts through collaborative, co-constructive and communal interdependence between culted figure and follower. While Weber maintained charismatic authority has its source in the innate and exceptional qualities of an individual’s personality, we submit that in consumer culture’s current era of consent, the ‘culting’ of social actors becomes a participatory venture. We shed light on the fading and routinization of charisma and the dissipation of the relationship between the culted figure and followers. Keywords Celebrity, Charisma, Charismatic authority, Cult of personality, Netnography, Weber, YouTube 1 Introduction ‘I sell the things you need to be. I'm the smiling face on your TV; I'm the cult of personality. I exploit you, still you love me. I tell you one and one makes three.’ – Song lyrics, ‘Cult of Personality’, Living Color, 1988 A cult of personality has traditionally been understood as the outcome of concerted actions and texts across mass media technologies, aggregated propaganda efforts and other macro communications, which work together to ascribe magnetic, reverential and idealized meanings to a single social actor amongst a greater population (von Klimó, 2004).
    [Show full text]
  • Social Media Strategy
    – REPORT Best Practice Guide Social Media Strategy This report aims to identify best practice approaches, techniques, measurement considerations, challenges and opportunities for creating your social media strategy. Social Media Strategy Best Practice Guide Published August 2019 Econsultancy London Econsultancy New York Econsultancy Singapore 4th Floor, Wells Point 205 Hudson Street, 10 Anson Road No part of this publication may be reproduced or 79 Wells Street 7th Floor New York, International Plaza #36-01 transmitted in any form or by any means, electronic London, W1T 3QN New York, 10013 Singapore, 079903 or mechanical, including photocopy, recording or any United Kingdom United States Tel: +65 6909 9150 information storage and retrieval system, without prior Tel: +44 (0)20 7970 4322 Tel: +44 (0)20 7970 4322 permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2019 Email: [email protected] Website: http://econsultancy.com Contents 1. Introduction 4 1.1 About this report 4 1.2 Research aim and methodology 4 1.3 About Econsultancy 5 1.4 About the author 5 1.5 Expert contributors 5 1.6 Executive summary 6 2. Defining Social Media 8 2.1 What is social media? 8 2.2 Characteristics of social media 9 2.3 Categories of social media 9 2.4 The evolution of social media 12 2.5 Key trends in social media 13 2.6 Facebook Apps and WeChat’s developing ecosystems 13 2.7 Social media payment wallets and cryptocurrency 14 2.8 The changing face of social content 15 2.9 Rapidly evolving advertising 20 2.10 Content saturation and platform algorithms 21 3.
    [Show full text]
  • Here Come the Influencers
    FT Wealth Here come the influencers A new breed of social media stars is wooing brands with the promise of authenticity FT Wealth Photo favourite: Being snapped is part of the cycle of profile-raising that has made Georgia Toffolo an ‘influencer’ © Charlie Bibby YESTERDAY by: Kadhim Shubber Georgia Toffolo is followed by almost half a million people on Instagram and could be said to have one of life’s easier jobs. It’s a few days before the pop music industry’s Brit Awards and the reality television star is at her flat in South Kensington, an expensive neighbourhood in west London. She’s getting ready for the first of the week’s many parties. A make-up artist is making sure she looks just right. An Uber car is https://www.ft.com/content/d3b8aa3c-24ed-11e7-a34a-538b4cb30025 5/4/17, 9>13 PM Page 1 of 13 waiting outside. Her phone buzzes with a text. “So, this is interesting,” she says, in an enthusiastic, refined voice. It’s an offer for a paid Instagram post, advertising a £100 metallic rose gold watch from jeweller Abbott Lyon. The picture it wants her to share shows the timepiece on a disembodied arm, with wilting pink and white roses in the background. It’s a quick turnaround: the company wants it up in 15 minutes. Toffolo considers the offer for a moment. “Definitely yes, because it’s nice content. It’s a good photo,” she explains. Neither of us knows whose arm is in the picture, but soon it’s shared with her hundreds of thousands of followers.
    [Show full text]