DOCSLIB.ORG

MACWORLD JULY 2000 AIRPORT • FLAT PANELS • MAC CONNECTIVITY • MAC OS X NEWS • ILLUSTRATOR 9 • MICROSOFT INTERVIEW Read Me First MACWORLD Simon Jary, Editor-In-Chief

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text

Load more

FREE EXTRA GAMES CD! INCLUDES FULL ZONE WARRIOR 2 MACWORLD MORE NEWS, MORE REVIEWS JULY 2000 JULY AIRPORT • FLAT PANELS • AIRPORT PANELS MAC• FLAT CONNECTIVITY • MAC OS X 9 NEWS • • MICROSOFT ILLUSTRATOR INTERVIEW Macworldwww.macworld.co.uk rated s en re c s t a l F … g ! L n i O d O C e e p s f a Air Force aster than Make your Mac even sexier with AirPort Mac OS X Apple reveals more! Get connected Make your old stuff work with new Macs Illustrator 9.0 Reviewed Web animation We show you how it’s done read me first MACWORLD Simon Jary, editor-in-chief eaders may be alarmed at our news (page 42) that sales of Apple’s newer than CD. But the ability to burn phenomenally successful iMac computer seem to have slumped. your own CDs is functionally more Apple’s Airport R I’m sure Apple is upset, as the iMac is its flagship product – wooing advanced. And, just as consumers want woozy Windows users and seducing computer novices with its retro-cool bigger screens, they look for functionality design, see-through plastics and nifty DV features. ahead of technology. There aren’t that many wireless technology The iMac is the key to Apple’s recovery from the dire state the company DVD titles out there, aside from DVD-Video 86 found itself in after years of complacency and missed business opportunities. movies – and who’d watch Gladiator on an iMac Just look at the numbers… According to the latest stats from analysts PC Data, when you’ve got a 29-inch widescreen telly in front of your sofa? lets you throw off the yoke Apple is the number-four PC vendor with 9.6 per cent of the market – behind Apple ignores PC Data’s stats because it ignores its direct sales from eMachines (13%), Hewlett-Packard (32%) and Compaq (34%). Despite PC Data the Apple Store and doesn’t reflect sales of all the iMac’s colours as one. of cabling, giving not including direct sales – and so precluding Dell from its figures – these are It claims that its unit sales in the second quarter of this year were over stats that Apple would have killed for two years ago. a million – a 26 per cent jump from the same period last year. What’s galling for Apple is that it recently successfully sued third-placed But, with iMac sales slowing down, Apple ignores PC Data’s figures at freedom of movement eMachines for blatantly copying the iMac’s design. eMachines even has the its peril. To drive the iMac’s momentum back to its previous record-breaking cheek to rip off Apple’s Think Different brand – its slogan is (ironically) levels, Apple must act very soon. Here’s my suggestions; let me know what “Changing the way you think about computing”. you think by emailing me at [email protected]. – whether you’re surfing So why the gloom about iMac sales? Read further into PC Data’s figures, 15 inches is very 1999. Apple must offer an appropriately priced 19-inch and you’ll discover that Apple’s sales’ volumes are actually down on this iMac as soon as possible. I believe there’s still room for smaller iMacs, but time last year. Apple’s year-on-year growth is below the industry par, despite we’re talking 17 (not 15) inches here. Messing with an undoubted design the Net on your home iMac or encouraging shipments of Power Macs, PowerBooks and iBooks. Apple’s share classic ain’t going to be easy, but if anyone’s going to do it right, it’s Apple. at Christmas was 11.6 per cent. Put two and two together, and you get a CD-RW is better than DVD. This may be a hard fact to swallow, but, right marked slump in iMac sales. Scary. now, DVD is for tellies not computers. office Power Mac G4, or on the PC Data blames Apple for allowing the iMac range to stagnate – it hasn’t Extremely fast is not fast enough. While the iMac’s 400MHz PowerPC G3 been refreshed since October 1999, when the iMac went DV with FireWire, might blow away 700MHz Pentium IIIs, your average consumer isn’t going to road with an iBook or PowerBook. DVD and a revamped case design. If the iMac DV seems pretty new to you, understand a word of explanation. Apple must push IBM and Motorola to play then consider this – a PC vendor would have updated the iMac again in January. the megahertz numbers game. By its very nature, the iMac competes with Windows PCs. So, Apple is losing Five colours do not a rainbow make. Updating the iMac is easier than out by letting its competitors race ahead. Sure, they’re racing ahead with the revving dull-looking PCs. Apple should release some new colour schemes for inferior Windows operating system and all their PCs are uniformly boring beige, the iMac. Why has there never been a Banana or Lemon iMac? It really pains but ahead is still not behind. me to suggest it, but a less brand-conscious Apple could shift tens of thousands contents More than half of all personal computers sold in April were sold with of Manchester United-flavoured consumer computers. iMac Utd, anyone? 17-inch monitors. What’s worse, a further 10 per cent came with 19-inch The iMac is not a niche product. It’s for the horrible masses. A Chelsea Cinema screens. So, even if Apple increases the iMac’s 15-inch screen to 17 inches, Display would be nice, though… it’ll still be running behind the pack. If you look at Compaq and Dell, there’s clear evidence that thinking different PC makers are also offering read-writeable CD (CD-RW) drives in their isn’t always the best policy. To maintain the iMac’s lead as the top consumer consumer PCs – a massive 40 per cent of PCs sold in April could copy CDs as PC brand, Apple should go back to basics and ask the public what they really COVER PHOTOGRAPHY: MIKE LAYE/ILLUSTRATOR JAMES WALKER MIKE LAYE/ILLUSTRATOR COVER PHOTOGRAPHY: MW July 2000 well as just read them. Here, Apple is too far ahead. DVD is technologically want from a computer. Think features, think screen size, think similar. 79 92 107 111 104 subscription offer 62 58 A Canon PowerShot S10 worth £600 regulars I 79 107 8 How to contact Macworld Macworld has it covered Flat out create print Who’s who, and who’s won what. 54 Macromedia Dreamweaver 64 Cinema 4D XL6 The market’s leading XTend yourself Use XTensions to add UltraDev 66 Belkin USB Videobus; models tested, rated 104 Macworld subscriptions functionality to QuarkXPress. and compared. Unbelievable value! Get a free copy of 55 Adobe Illustrator 9.0 Graphic Converter 3.8.2 Live Picture PhotoVista when you subscribe! 57 LiveMotion 1.0; 68-69 Network hubs tested 111 features 86 Wireless wonder create web iMaxpowr G3 69 Katabounga 3.0 128 reviews Reader offers 58 Linoscan 1200; 70 Crackerjack 3.1; Liberate yourself, with Tween-age kicks We’ve got tons of top-notch goodies on offer. Take Web sites to the next LaCie PocketDrive ColorSync 3.0.1 Apple’s Airport wireless level – by adding animation. technology. 142 & 145 Career Moves/Training 60-61 MP3 Rage; MegaSeg; 72 Bitstream Typeface Library; Job vacancies and training. Get it right. Beam-it and my.mp3.com Cumulus 5 117 create web 92 62 Virtual Game Station; 74 AppleWorks 6.0.3; Get connected 131 Flash Mac Buyers’ Guide AlphaSmart 3000 86 How to make new Add simple but effective Mac system advice; Star Ratings; plus a full year’s index. opinions Macs and old devices animations to Web pages. I in-depth stories I incisiveness I exclusive tests 11 This month’s cover CDs 5 read me first the best of friends. 148 Apple Reseller Guide 18-19 OS X answers critics 33 ADSL Mac let-down Apple must start 121 secrets A complete listing of Apple-accredited dealers for the thinking similar 101 whole of the UK, plus AppleCentre focus. 20 Maya moves to Mac 34 SideWinder G3 boost 51 first contact Game Room Photoshop Get the most out of Mac OS 9’s BT’s ADSL is here – but In shoot-em-ups, 23 QuickTime undated 36 drupa 2000 Multiple Users features. not if you’ve a Mac. a little cunning 24 Office 2001 probed 39 Digital revolution 53 prochak goes a long way. news 26-27 Multiprocessing delay 40 MP3 rumpus The government is a 125 Q&A Big Brother Net spy. Top Web tips 28 Internet World 42 Business News 210 desktop critic How Microsoft has 30-31 USB 2.0 vs FireWire 45-49 Product News outdone Apple. 4 Macworld JULY 2000 Macworld JULY 2000 5 Contacts who... @ Editor-in-Chief Simon Jary [email protected] Macworld Deputy Editor David Fanning [email protected] News Editor Jonathan Evans [email protected] The ultimate reference guide and Reporter Louise Banbury [email protected] news source for the Mac market. Managing Editor Sean Ashcroft [email protected] Sub Editor Woody Phillips [email protected] Subscribe Editorial Co-ordinator Seth Havens [email protected] Art Director Mandie Johnson [email protected] Art Editor James Walker [email protected] Associate Designer David Grant [email protected] Managing Editor/Online Gillian Thompson [email protected] CD Editor Vic Lennard US Editor Andrew Gore Contributing editors David Pogue, Deke McClelland, Lon Poole, Michael Prochak, Ian Winter, Simon Eccles, Joseph Schorr, Franklin Tessler, Bruce Fraser, Christopher Breen, David Biedny, Matthew Bath, Jake Sargent.
Recommended publications
  • May1991 • Contents • News and Announcements News and Announcements HP Laserjet Iiisi

    May1991 • Contents • News and Announcements News and Announcements HP Laserjet Iiisi

    UNIVERSITY OF MINNESOTA •Information Services • Volume 7, Number 7 Newsletter May1991 • Contents • News and Announcements News and Announcements HP LaserJet IIISi ........................... 129 • HP LaserJet IIISi Defective IBM Monitors ................. 136 Holiday Hours: Memorial Day ..•.•.... 136 Hewlett-Packard recently announced the LaserJet IIISi, a new 300 New IBM Laptop: PS/2 L40 SX ...... 137 dots per inch (dpi) laser printer; to date it is the fastest printer IBM PS/2 Hard Disk Errors: available through the Microcomputer Discount Program. The I 60MB & 160MB Problem ........... 138 IIISi prints at 17 pages-per-minute; this speed enables it to print Free Updates: many documents in the time it takes to physically move the paper FileMaker Pro and Claris CAD ..... 140 through the printer. The LaserJet IIISi comes with a one-year on­ ZEOS 386SX Notebook In Helpline .. 141 Novell NetWare Discount ............... 141 site warranty. At press time the HelpLine in Shepherd Labs did Microsoft Evaluation Site ............... 142 not have a IIISi available for testing. Reviews and Services A New Network Product from David Systems .................. 130 Fonts l Free Text: A Concor~ance Program The IIISi supports printing portrait and landscape oriented fonts : for the Macintosh ...................... 131 on the same page, and it comes with the fixed-width internal fonts Job Listings via Public Access .•...... 132 shown in the table below. Macintosh High Resolution Slide and Print Output ......••................ 134 1.4 Fixed-Width Fonts Portrait Landscape Training Resources ...........•............ 146 Word mark: Graphics Standard ........ 147 Courier Medium 10 point, 12 point 10 point, 12 point Courier Bold 10 point, 12 point 10 point, 12 point Columns Courier Italic 10 point, 12 point 10 point, 12 point Book Center Notes Line Printer 8.5 point 8.5 point Tech Fair Specials to May 17 ....
  • Mac OS X Server Administrator's Guide

    Mac OS X Server Administrator's Guide

    034-9285.S4AdminPDF 6/27/02 2:07 PM Page 1 Mac OS X Server Administrator’s Guide K Apple Computer, Inc. © 2002 Apple Computer, Inc. All rights reserved. Under the copyright laws, this publication may not be copied, in whole or in part, without the written consent of Apple. The Apple logo is a trademark of Apple Computer, Inc., registered in the U.S. and other countries. Use of the “keyboard” Apple logo (Option-Shift-K) for commercial purposes without the prior written consent of Apple may constitute trademark infringement and unfair competition in violation of federal and state laws. Apple, the Apple logo, AppleScript, AppleShare, AppleTalk, ColorSync, FireWire, Keychain, Mac, Macintosh, Power Macintosh, QuickTime, Sherlock, and WebObjects are trademarks of Apple Computer, Inc., registered in the U.S. and other countries. AirPort, Extensions Manager, Finder, iMac, and Power Mac are trademarks of Apple Computer, Inc. Adobe and PostScript are trademarks of Adobe Systems Incorporated. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Netscape Navigator is a trademark of Netscape Communications Corporation. RealAudio is a trademark of Progressive Networks, Inc. © 1995–2001 The Apache Group. All rights reserved. UNIX is a registered trademark in the United States and other countries, licensed exclusively through X/Open Company, Ltd. 062-9285/7-26-02 LL9285.Book Page 3 Tuesday, June 25, 2002 3:59 PM Contents Preface How to Use This Guide 39 What’s Included
  • WINDOWS® 8.1 in DEPTH Copyright © 2014 by Pearson Education, Inc

    WINDOWS® 8.1 in DEPTH Copyright © 2014 by Pearson Education, Inc

    Windows® 8.1 Brian Knittel Paul McFedries 800 East 96th Street Indianapolis, Indiana 46240 WINDOWS ® 8.1 IN DEPTH Copyright © 2014 by Pearson Education, Inc. All rights reserved. No part of this book shall be reproduced, stored in a Editor-in-Chief retrieval system, or transmitted by any means, electronic, mechanical, photo- Greg Wiegand copying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information con- Executive Editor tained herein. Although every precaution has been taken in the preparation of Rick Kughen this book, the publisher and author assume no responsibility for errors or omis- sions. Nor is any liability assumed for damages resulting from the use of the Development Editor information contained herein. Todd Brakke ISBN-13: 978-0-7897-5281-9 Managing Editor ISBN-10: 0-7897-5281-6 Sandra Schroeder Library of Congress Control Number: 2014930138 Printed in the United States of America Senior Project Editor Tonya Simpson First Printing: March 2014 Trademarks Copy Editor All terms mentioned in this book that are known to be trademarks or service Cheri Clark marks have been appropriately capitalized. Que Publishing cannot attest to the Senior Indexer accuracy of this information. Use of a term in this book should not be regarded as affecting the validity of any trademark or service mark. Cheryl Lenser Windows is a registered trademark of Microsoft Corporation. Technical Editor Warning and Disclaimer Karen Weinstein Every effort has been made to make this book as complete and as accurate as Editorial Assistant possible, but no warranty or fitness is implied.
  • Solarwinds Engineer's Toolset Administrator Guide

    Solarwinds Engineer's Toolset Administrator Guide

    SolarWinds Engineer's Toolset Version 11.0.3 Administrator Guide Last Updated: Friday, August 19, 2016 © 2016 SolarWinds Worldwide, LLC. All rights reserved. This document may not be reproduced by any means nor modified, decompiled, disassembled, published or distributed, in whole or in part, or translated to any electronic medium or other means without the prior written consent of SolarWinds. All right, title, and interest in and to the software and documentation are and shall remain the exclusive property of SolarWinds and its respective licensors. SOLARWINDS DISCLAIMS ALL WARRANTIES, CONDITIONS OR OTHER TERMS, EXPRESS OR IMPLIED, STATUTORY OR OTHERWISE, ON SOFTWARE AND DOCUMENTATION FURNISHED HEREUNDER INCLUDING WITHOUT LIMITATION THE WARRANTIES OF DESIGN, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT. IN NO EVENT SHALL SOLARWINDS, ITS SUPPLIERS, NOR ITS LICENSORS BE LIABLE FOR ANY DAMAGES, WHETHER ARISING IN TORT, CONTRACT OR ANY OTHER LEGAL THEORY EVEN IF SOLARWINDS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. The SolarWinds and other SolarWinds marks, identified on the SolarWinds website, as updated from SolarWinds from time to time and incorporated herein, are registered with the U.S. Patent and Trademark Office and may be registered or pending registration in other countries. All other SolarWinds trademarks may be common law marks or registered or pending registration in the United States or in other countries. All other trademarks or registered trademarks contained and/or mentioned herein are
  • Summary of U.S. Foreign Intelligence Surveillance Law, Practice, Remedies, and Oversight

    Summary of U.S. Foreign Intelligence Surveillance Law, Practice, Remedies, and Oversight

    ___________________________ SUMMARY OF U.S. FOREIGN INTELLIGENCE SURVEILLANCE LAW, PRACTICE, REMEDIES, AND OVERSIGHT ASHLEY GORSKI AMERICAN CIVIL LIBERTIES UNION FOUNDATION AUGUST 30, 2018 _________________________________ TABLE OF CONTENTS QUALIFICATIONS AS AN EXPERT ............................................................................................. iii INTRODUCTION ......................................................................................................................... 1 I. U.S. Surveillance Law and Practice ................................................................................... 2 A. Legal Framework ......................................................................................................... 3 1. Presidential Power to Conduct Foreign Intelligence Surveillance ....................... 3 2. The Expansion of U.S. Government Surveillance .................................................. 4 B. The Foreign Intelligence Surveillance Act of 1978 ..................................................... 5 1. Traditional FISA: Individual Orders ..................................................................... 6 2. Bulk Searches Under Traditional FISA ................................................................. 7 C. Section 702 of the Foreign Intelligence Surveillance Act ........................................... 8 D. How The U.S. Government Uses Section 702 in Practice ......................................... 12 1. Data Collection: PRISM and Upstream Surveillance ........................................
  • Limitless Surveillance at the Fda: Pro- Tecting the Rights of Federal Whistle- Blowers

    Limitless Surveillance at the Fda: Pro- Tecting the Rights of Federal Whistle- Blowers

    LIMITLESS SURVEILLANCE AT THE FDA: PRO- TECTING THE RIGHTS OF FEDERAL WHISTLE- BLOWERS HEARING BEFORE THE COMMITTEE ON OVERSIGHT AND GOVERNMENT REFORM HOUSE OF REPRESENTATIVES ONE HUNDRED THIRTEENTH CONGRESS SECOND SESSION FEBRUARY 26, 2014 Serial No. 113–88 Printed for the use of the Committee on Oversight and Government Reform ( Available via the World Wide Web: http://www.fdsys.gov http://www.house.gov/reform U.S. GOVERNMENT PRINTING OFFICE 87–176 PDF WASHINGTON : 2014 For sale by the Superintendent of Documents, U.S. Government Printing Office Internet: bookstore.gpo.gov Phone: toll free (866) 512–1800; DC area (202) 512–1800 Fax: (202) 512–2104 Mail: Stop IDCC, Washington, DC 20402–0001 VerDate Aug 31 2005 11:40 Mar 31, 2014 Jkt 000000 PO 00000 Frm 00001 Fmt 5011 Sfmt 5011 C:\DOCS\87176.TXT APRIL COMMITTEE ON OVERSIGHT AND GOVERNMENT REFORM DARRELL E. ISSA, California, Chairman JOHN L. MICA, Florida ELIJAH E. CUMMINGS, Maryland, Ranking MICHAEL R. TURNER, Ohio Minority Member JOHN J. DUNCAN, JR., Tennessee CAROLYN B. MALONEY, New York PATRICK T. MCHENRY, North Carolina ELEANOR HOLMES NORTON, District of JIM JORDAN, Ohio Columbia JASON CHAFFETZ, Utah JOHN F. TIERNEY, Massachusetts TIM WALBERG, Michigan WM. LACY CLAY, Missouri JAMES LANKFORD, Oklahoma STEPHEN F. LYNCH, Massachusetts JUSTIN AMASH, Michigan JIM COOPER, Tennessee PAUL A. GOSAR, Arizona GERALD E. CONNOLLY, Virginia PATRICK MEEHAN, Pennsylvania JACKIE SPEIER, California SCOTT DESJARLAIS, Tennessee MATTHEW A. CARTWRIGHT, Pennsylvania TREY GOWDY, South Carolina TAMMY DUCKWORTH, Illinois BLAKE FARENTHOLD, Texas ROBIN L. KELLY, Illinois DOC HASTINGS, Washington DANNY K. DAVIS, Illinois CYNTHIA M. LUMMIS, Wyoming PETER WELCH, Vermont ROB WOODALL, Georgia TONY CARDENAS, California THOMAS MASSIE, Kentucky STEVEN A.
  • Macuser 9504 April 1995.Pdf

    Macuser 9504 April 1995.Pdf

    APRIL 95 3.0 Processors / Accounting Packages ClarisWorks High-Resolution Laser Printers / Word / $3.95 APRIL 1995 FIRST MAC CLONES HOT NEW MACS (That Don’t Come From Apple) PLUS Word 6.0 Showdown Which Word Processor Is the Right One for You? New Net Traveler Your Monthly Guide to the Internet Hot Reviews Quicken 5.0 ClarisWorks 3.0 Star Trek CD-ROM CONTENTS APRIL 1995 / VOLUME 11 NUMBER 4 41/ The MessagePad 120: one of three REVIEWS & QUICK CLICKS new Newtons. Epson Stylus Color and Tektronix Phaser Polaroid SprintScan 35 The speedy 140 Two affordable color inkjet printers Polaroid SprintScan 35 scans slides and take aim at home users as well as business film at a higher resolution than its more buyers. / 45 expensive competition. / 66 Epson ES-1200C and PixelCraft Pro MapInfo 3.0 Sporting a revamped Imager 4000 Buyers can choose between interface and more-powerful analytical two scanners that deliver professional- tools, MapInfo shines at making sense of quality color without costing an arm and a geographical data. / 67 leg. / 51 Connectix QuickCam It’s cute, NEW ON THE MENU Visioneer PaperPort Reading documents it’s cool, and it captures video at electronically reaches new levels of a bargain price. / 69 PowerPC Pippin Apple’s multimedia elegance and convenience with this $399 CD-ROM player. / ZMac Utility of the scanner. / 56 Art Explorer and Flying Colors When Month E-mail-address translator. / crayons don’t cut it, computer art New PDAs From Apple and Sony. / programs may. / 69 Word 6 Fix Microsoft offers free patch.
  • Congressional Correspondence

    Congressional Correspondence

    People Record 7006012 for The Honorable Peter T. King Help # ID Opened � WF Code Assigned To Template Due Date Priority Status 1 885995 11/3/2010 ESLIAISON4 (b)(6) ESEC Workflow 11/10/2010 9 CLOSED FEMA Draft Due to ESEC: 11/10/2010 ESEC Case Number (ESEC Use Only): 10-9970 To: Secretary Document Date: 10/25/2010 *Received Date: 11/03/2010 *Attachment: Yes Significant Correspondence (ESEC Use Only): Yes *Summary of Document: Write in support of the application submitted by the (b)(4) for $7,710,089 under the Staffing for Adequate Fire and Emergency Response grant program. *Category: Congressional *Type: Congressional - Substantive Issue *Action to be Taken: Assistant Secretary OLA Signature Status: Action: *Lead Component: FEMA *Signed By (ESEC Use Only): Component Reply Direct and cc: *Date Response Signed: 11/02/2010 Action Completed: 11/04/2010 *Complete on Time: Yes Attachments: 10-9970rcuri 10.25.10.pdf Roles: The Honorable Michael Arcuri(Primary, Sender), The Honorable Timothy H. Bishop(Sender) 2 884816 10/22/2010 ESLIAISON4 (b)(6) ESEC Workflow 11/5/2010 9 OPEN FEMA Reply Direct Final Due Date: 11/05/2010 ESEC Case Number (ESEC Use Only): 10-9776 To: Secretary Mode: Fax Document Date: 10/20/2010 *Received Date: 10/22/2010 *Attachment: Yes Significant Correspondence (ESEC Use Only): No *Summary of Document: Requests an Urban Area Security Initiative designation for seven southern San Joaquin Valley Counties. *Category: Congressional *Type: Congressional - Substantive Issue *Action to be Taken: Component Reply Direct and Cc: Status:
  • GLOBAL CENSORSHIP Shifting Modes, Persisting Paradigms

    GLOBAL CENSORSHIP Shifting Modes, Persisting Paradigms

    ACCESS TO KNOWLEDGE RESEARCH GLOBAL CENSORSHIP Shifting Modes, Persisting Paradigms edited by Pranesh Prakash Nagla Rizk Carlos Affonso Souza GLOBAL CENSORSHIP Shifting Modes, Persisting Paradigms edited by Pranesh Pra ash Nag!a Ri" Car!os Affonso So$"a ACCESS %O KNO'LE(GE RESEARCH SERIES COPYRIGHT PAGE © 2015 Information Society Project, Yale Law School; Access to Knowle !e for "e#elo$ment %entre, American Uni#ersity, %airo; an Instituto de Technolo!ia & Socie a e do Rio+ (his wor, is $'-lishe s'-ject to a %reati#e %ommons Attri-'tion./on%ommercial 0%%.1Y./%2 3+0 In. ternational P'-lic Licence+ %o$yri!ht in each cha$ter of this -oo, -elon!s to its res$ecti#e a'thor0s2+ Yo' are enco'ra!e to re$ro 'ce, share, an a a$t this wor,, in whole or in part, incl' in! in the form of creat . in! translations, as lon! as yo' attri-'te the wor, an the a$$ro$riate a'thor0s2, or, if for the whole -oo,, the e itors+ Te4t of the licence is a#aila-le at <https677creati#ecommons+or!7licenses7-y.nc73+07le!alco e8+ 9or $ermission to $'-lish commercial #ersions of s'ch cha$ter on a stan .alone -asis, $lease contact the a'thor, or the Information Society Project at Yale Law School for assistance in contactin! the a'thor+ 9ront co#er ima!e6 :"oc'ments sei;e from the U+S+ <m-assy in (ehran=, a $'-lic omain wor, create by em$loyees of the Central Intelli!ence A!ency / em-assy of the &nite States of America in Tehran, de$ict.
  • Apple's Iphone Launch: a Case Study in Effective Marketing

    Apple's Iphone Launch: a Case Study in Effective Marketing

    Apple's iPhone Launch: A Case Study in Effective Marketing Kyle Mickalowski, Augustana College Mark Mickelson, Augustana College Jaciel Keltgen, Augustana College ABSTRACT When CEO Steve Jobs announced in January 2007 that Apple would be releasing a revolutionary iPhone five months hence, consumers waited with bated breath for a phone that would deliver all the features of their iPods as well as a smart phone. Anticipation grew, just as Jobs knew it would, as June approached. The launch would become one of the most heralded technological product splashes Apple, known for its masterful media build-up, had ever planned. How the iPhone was developed, priced, promoted, and distributed is lesson for marketers around the world. Apple investors were pretty happy with the outcome as well. INTRODUCTION One year after Apple Inc. CEO Steve Jobs announced the company’s industry-changing iPhone on January 9, 2007, at the Macworld convention in San Francisco, the share price of Apple’s stock has more than doubled to a January 9, 2008, value of $179.40 (See Chart 1). This stock price incorporates all of Apple’s business, but a large part of the rise in value can be attributed to the launch of the cutting-edge iPhone, of which four million have already been sold through mid-January 2008 (Carew, 2008). Based on this simple observation of the stock price, the iPhone can so far be declared a success, at least from a shareholder standpoint. This paper will explore both the pre- and post-launch activities surrounding the iPhone to explain why it was such a success for the stockholders and why Apple’s reputation for unparalleled marketing success is deserved.
  • Apple Macintosh Models!

    Apple Macintosh Models!

    March 1993 $2.95 The Journal of Washington Apple Pi, Ltd. N E If you count on your Macintosh®, count on setvice from Falcon. Nationwide service means P.~con's range ofse rvice programs include: a quicker response. • Installing equipment and/or software al your site. Let the cxpens make sure )'Our ~tlm is up and With il.S network of Service Ccntl'11i and Service running right. Partners, Falron proviclcs equipment service nationwide. • Perfonning warranty service at your site. Can )'OU fach center is fulfy stocked with commonfy-needed pans afford to wait for standard warranty servia:? and features the latest in diagnostic t'l:1ui pmen1. • Installing upgrades (at our fudlity or al your site). fach center is also pan of our nationwide Service Make sure new cards, memory, and drives are cor­ Coordination System. So, if you nt'Cd help, the onfy rectly installed for maximum perfonnance. number you need to call is 30 1-386-1816. Tiiat's our national Falcon Service Hotline • Perfonning critical repairs on a timr/materials or contract basis (at our facility or at your site). Our comprehensive inventory • While-you-wait estimates and repairs at one of our delivers parts without delay. service depol.S (on a time and materials basis). • On-site contracts with response times tailored to fach offalcon's Service Center.; maintains an )'Our specific needs and budget. c.xtensne inventory of common~·- needed pans. And • Self.maintenance. our Landover, MD, center maintains an even larger stock to suppfy our regional center.;. So you don't Protect your investment in ~;:~;,..:: __,......,...~_...
  • Pleksiglass Som Lokke Mat Og Mulighet Plexiglas As a Lure And

    Pleksiglass Som Lokke Mat Og Mulighet Plexiglas As a Lure And

    Pleksiglass som lokke mat og mulighet Pleksiglass som lokke mat og mulighet Plexiglas as a lure and Plexiglas potential By Liam Gillick Den britiske kunstneren Liam Gillick har gjerne The British artist Liam Gillick is often associated as a lure and blitt forbundet med den relasjonelle estetikken, with relational aesthetics, which emphasises the som la vekt på betrakteren som medskaper av ver- contribution of the viewer to an artwork and tends ket, og som ofte handlet om å tilrettelegge steder to focus on defining places and situations for social og situasjoner for sosial interaksjon. Men i mot- interaction. But in contrast to artists like Rirkrit setning til kunstnere som Rirkrit Tiravanija, som Tiravanija, who encourages audience-participation inviterte publikum til å samtale over et måltid, in a meal or a conversation, Gillick’s scenarios do gir ikke Gillicks scenarier inntrykk av å være laget not seem constructed for human activity. Instead, for menneskelig aktivitet. Installasjonene hans i his installations of Plexiglas and aluminium are potential pleksiglass og aluminium handlere snarere om concerned with the analysis of structures and types å analysere sosiale strukturer og organisasjons- of social organisation, and with the exploration of måter, og undersøke de romlige forutsetningene the spatial conditions for human interaction. Rec- for menneskelig interaksjon. Inspirert av hans ognising Gillick’s carefully considered relationship reflekterte forhold til materialene han jobber to the materials he uses, we invited him to write By med, ba vi ham skrive om sin interesse for pleksi- about his interest in Plexiglas, a material he has glass, et materiale han har arbeidet med i over 30 år.