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Nov 2016 How I Sold 80,000 Books COPYRIGHT............................................................................................ 3 DISCLAIMER........................................................................................... 4 EDITORIAL REVIEWS............................................................................ 5 SELECTED AMAZON REVIEWS........................................................... 7 ABOUT THE AUTHOR.......................................................................... 10 INTRODUCTION.................................................................................... 11 THE 4 PS NECESSARY TO SELL THOUSANDS OF BOOKS............ 12 PRODUCT............................................................................................. 13 PLACE................................................................................................... 20 PRICE.................................................................................................... 28 PROMOTION......................................................................................... 31 FINAL POINTS...................................................................................... 66 BONUS.................................................................................................. 69 REVIEW REQUEST............................................................................ 102 !2 COPYRIGHT HOW I SOLD 80,000 BOOKS: Book Marketing for Authors (Self Publishing through Amazon and Other Retailers) Updated 2016 Edition Copyright © 2016 Alina A. Rutkowska All rights reserved. No part of this book may be reproduced, copied, stored or transmitted in any form or by any means — graphic, electronic or mechanical, including photocopying, recording or information storage and retrieval systems — without permission of the author, except in the case of brief quotation embodied in critical reviews and other noncommercial uses permitted by copyright law. For permission requests, contact the author at www.alinkarutkowska.com The author and publisher are in no way liable for any misuse of the material. Edited by Andrew Whiteside ISBN: 978-1-943386-01-7 !3 DISCLAIMER While every effort has been made to give an accurate representation of how to maximize your book sales, there is no guarantee that you will earn any money. Any product that tells you otherwise is misleading. Even though this industry is one of the few in which incredible earnings potential can be realized, there is never any guarantee. Examples and income projections in this book are not to be interpreted as a promise or guarantee of earnings. Earnings potential is entirely dependent on the person utilizing the training programs, strategies, tools and resources. !4 EDITORIAL REVIEWS A Fantastic Resource. If only I had started with Alinka Rutkowska’s How I Sold 80,000 Books. There’s no fluff here, just clear, concise steps one can take to successfully market a book. Probably the best and most comprehensive one-stop guide I have seen, it provides a clear path for authors, agents and publishers alike. There are several pillars which support marketing success, the primary one being, as Alinka properly states, the product. The book world is awash with the dregs of poorly written works. So, how do you separate your crystalline work of literature from the rest? I would begin by reading How I Sold 80,000 Books. Rick DeStefanis Award-Winning Author of The Gomorrah Principle *** Alinka Rutkowska provides a wealth of information in How I Sold 80,000 Books. Whether you're a seasoned author or just starting out, there are plenty of tips that are sure to be helpful. Clear details and direction are provided along with links to various resources. I had the privilege of meeting Alinka through the Readers' Favorite forum. She is extremely knowledgeable and always willing to help authors in whatever way she can. I highly recommend this little gem of a book! Patti Tingen Award-Winning Inspirational Author *** The must have resource for every author struggling with how to promote their book. How I Sold 80,000 Books by Alinka Rutkowska covers it all from web page to social media to promotion, sales and everything in between. Do you know how to get reviews from Amazon Top Reviewers? It’s in How I Sold 80,000 Books by Alinka Rutkowska. Need a list of top book award contests? You will find that in How I Sold 80,000 Books by Alinka Rutkowska. If you are a new author or if you have published 100 books, you will find suggestions and tips in How I Sold 80,000 Books that is sure to help you reach your goals. Mary Adair Award-Winning Author of Native American romance novels *** Alinka Rutkowska’s How I Sold 80,000 Books is a ‘must have’ for all new and seasoned authors. This step-by-step guide gives straightforward, tried and tested methods, with !5 detailed advice on how to avoid those bumps in the road that every writer encounters on their journey to becoming a best-selling author. It covers everything from the moment you decide to write your novel to getting your work noticed by readers, including the editing process, formatting and book covers, getting your book in digital and printed format, reviews and awards, and most importantly, how to promote your work. She details the workings of social networks such as Facebook and Twitter, giving a comprehensive explanation of how to use them to your advantage. Unlike most ‘how to’ books I have read in the past, Alinka presents the information in an easy-to-understand, friendly manner that makes you feel as if you are talking directly to the author. Although Alinka primarily writes children’s books, she is also a coach for budding authors, and the information put forth can be applied to any genre, aiding all authors, even those who have taken a more traditional route with a large publishing house. The links included in the book are like gold dust, and you will find yourself watching/ reading them over and over again as you forge your way through the publishing world. There are also direct links to sites such as Readers’ Favorite and book blogs, which will save you hours of Internet trawling time, allowing you to spend more time doing the thing you love — writing your best-selling novel. Publishing is a ruthless market where your work is quickly swallowed up in the masses of books released each year. Alinka demonstrates a path that prevents your work becoming invisible and forces it out into the limelight. Any author who wishes for their book to be seen should read Alinka’s How I Sold 80,000 Books and follow the advice inside. I promise you, it will not steer you wrong, and I only wish that I’d had access to this when I first started out. It would have saved me months of work. Lyneal Jenkins International Award-Winning, Best-Selling Author !6 SELECTED AMAZON REVIEWS Amazingly astute! Very informative, tells you right where to go and who to see to get your books sold. Christi J. Hubbard This book is excellent. Packed with great information which can be put to use immediately. In fact, there's so much useful information, it will take me a while to implement it. Judi Moreo I spent days to try to understand how to market and promote my first book, until I found How I Sold 80,000 Books. Lilly B. This book offers some really great tips for new or seasoned authors. I can't wait to implement some of these practices in my book business. Warning though...it is A LOT to take in! :) Becky W. This book was very informative. Gave terrific ideas on how to market a book - both ebooks and paper books. Highly recommended. Neil Greenbaum This is a great book. It's full of useful information. I highly recommend it. Jerry Minchey Very detailed and in-depth as I am walked through the 4Ps of self-publishing. Easy to understand and follow and even better, her methods are doable. YedteD The best book for self-published writers I've read. Desiree Tamargo Great resource for anyone looking to self-publish. Alinka gives you a lot of resources, from her experience and beyond. Great read for authors looking to publish anytime soon. RJB I'm in the process of self-publishing a second novel, and I found How I Sold 80,000 Books really informative, clear, witty and full of concise realistic information. I loved the clarity of Alinka Rutkowska's book, with its relevant links to sites and extra information throughout. Amanda Atkins The author provides sound advice. What I like most about this book (unlike so many other books on this subject) is that it is not filled with rehashed strategies and marketing tactics that don't work. SouthernLadyWriter This book is awesome. It is a budding author's treasure. Practical and useable material. I highly recommend it. Sheldon D. Newton This is a good, comprehensive resource on book marketing for authors. This should be on your "must read" list if you have or are considering publishing a book. Rutkowska's no-nonsense, step-by-step approach will set you on the path toward success as an !7 author. I highly recommend this as a resource and will certainly keep it as a reference in the days ahead. Author of LYCCYX There is a lot of good information in this book. It is easy to read and understand. For a beginning author it is a treasure trove of information. Valerie Lull, author of Ten Healthy Teas The best reference for online book marketing. It provides information that is missing in similar publications. argyle4087 Amazing Marketing Tool. I was amazed at all the marketing tools in this quick read. There are things in there I don't think I would have ever considered. Now it's time to put them into action. Tracy Pink The writer is more than an author. She is an entrepreneur. She looks at the business of self-publishing. Coming from that perspective she gives advice based on an author wanting to become a professional not just an indie author. There is a difference. The principles she teaches are timeless and make good business sense. This is the book you should read and follow but don't want to because it is work. Let's be honest success takes work. The advice she gives would and could change an author's success rates. Implement and see success. Ericka K Thompson What I loved best about 80K Books is the straightforward discussion of setting up your book for success.
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