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Editorial a Smiley Face 6 SATYA SEPTEMBER 2006 SEPTEMBER 2006 SATYA 7 them are simply marketing ploys designed to help consumers feel good about the products SATYA they are buying—animal exploitation with Editorial a smiley face. PUBLISHER BETH GOULD If the label says it’s okay, is that when the critical thinking stops? EDITOR-IN-CHIEF ast year, Whole Foods Market made More and more we’re hearing “What CATHERINE CLYNE waves by establishing the Animal about ‘humanely raised’ meat?” or “I used MANAGING EDITOR Compassion Foundation. A handful to be vegetarian…” or “It’s okay, I only buy KYMBERLIE ADAMS MATTHEWS of animal activists were invited to free-range…” And over the past few months join meat producers, animal welfare experts there has been a flurry of books and articles Assistant Editor L exploring similar sentiments. Part of this SANGAMITHRA IYER and executives to devise the best living condi- tions possible for farmed animals raised and indicates our success: people are talking Marketing Manager slaughtered for the display cases of Whole about and examining their food choices. But ERIC WEISS Foods. This move was embraced by many it’s the solutions they seem to be grabbing animal rights and protection organizations. on to, their conscientious carnivorism, that circulation manager makes us take notice. MAUREEN C. WYSE On January 25, 2005, Whole Foods donated five percent of their total sales to jump-start the Are we somehow sending mixed messages Consulting editors foundation. In the PR section of their website, to the general public, perhaps even giving them LAWRENCE CARTER-LONG Whole Foods has a letter dated January 24, excuses to keep eating meat? RACHEL CERNANSKY 2005, from Peter Singer on Animal Rights James LaVeck, co-founder of Tribe of PATTRICE JONES International letterhead signed by 17 different Heart, observes, “To make good for the long MIA MACDONALD haul, each of us must consider the possibility STEPHANIE MILLER animal rights, animal protection and vegan ANGELA STARKS advocacy groups who “express their apprecia- that our choices, however well motivated, tion and support for the pioneering initiative may have unintended consequences none of Contributing Writers being taken by Whole Foods Market in setting us desire. Success in the monumental work MONICA ENGEBRETSON Farm Animal Compassionate Standards.” [See we have taken on will only come when our BRUCE FRIEDRICH facing page.] vision of a transformed world is brought into MICHAEL GREGER When we at Satya discovered this letter it harmony with the means we use to make that MARK HAWTHORNE vision come to life.” CHRISTINE MORRISSEY gave us pause. And made us ask questions and MIYUN PARK investigate. No one is disputing whether animal JOSHUA PLOEG Eventually we will see animal products activists care. Anyone working to reduce the ANNE SULLIVAN sold in Whole Foods with the Animal Compas- suffering cares. It’s the question of strategy ZOE WEIL sion logo on them. What does it mean when and direction that is in debate. body parts of dead animals are emblazoned Contributing Artists The Debate SUE COE with some of the words most precious to the This is not about Whole Foods. It’s not the KEVIN LYSAGHT animal rights movement? Humane. Compas- DAN PIRARO sion. Free. over-simplified animal welfare vs. abolition MARK WELLS What does it mean when animal protec- argument. This is about the consistency of our tion organizations publicly endorse and direct messages and actions and their consequences. Senior Columnist resources into supporting such programs? It’s about the 10 billion animals killed for meat JACK ROSENBERGER What does it mean when a major corpora- each year in this country—humanely raised Founding Editor tion like Whole Foods uses this endorsement or not—and what we’re doing to stop that. MARTIN ROWE and involvement to promote their efforts? In this issue and the next, Satya explores what has until now been quiet rumblings. Satya is an independent publication with ties to no interest group. Subscriptions are $20.00 for Unintended Consequences? Readers will be exposed to many sides of the one year. Please make checks payable to Stealth debate. We encourage readers to continue the Technologies Inc. Walk into any meat or dairy section of your dialogue beyond our pages and invite you to Satya is published by Stealth Technologies, Inc., local grocery or natural foods store and New York, NY. 539 1st Street Brooklyn, NY you’ll notice the labels: “Certified Humane,” participate in our online discussion forum at 11215 Tel: 718-832-9557 Fax: 718-832-9558 Email: www.satyamag.com. The more we discuss [email protected] Web: www.satyamag.com “Naturally Raised,” “Cage-Free,” “Organic,” “Free-Range” and so on. These give the vague the issues, the more likely we are to discover The views expressed in Satya are not necessarily those held by Stealth Technologies, Inc. All contents impression that the animals used or killed are common ground and develop solutions. The © 1994-2006 Stealth Technologies, Inc, All Rights given a certain level of consideration, allowed animals are counting on us. Reserved. a somewhat natural life. While a handful of Printed on recycled paper these labels adhere to solid guidelines, many of The Editors 6 SATYA SEPTEMBER 2006 SEPTEMBER 2006 SATYA 7 them are simply marketing ploys designed to help consumers feel good about the products SATYA they are buying—animal exploitation with Editorial a smiley face. PUBLISHER BETH GOULD If the label says it’s okay, is that when the critical thinking stops? EDITOR-IN-CHIEF ast year, Whole Foods Market made More and more we’re hearing “What CATHERINE CLYNE waves by establishing the Animal about ‘humanely raised’ meat?” or “I used MANAGING EDITOR Compassion Foundation. A handful to be vegetarian…” or “It’s okay, I only buy KYMBERLIE ADAMS MATTHEWS of animal activists were invited to free-range…” And over the past few months join meat producers, animal welfare experts there has been a flurry of books and articles Assistant Editor L exploring similar sentiments. Part of this SANGAMITHRA IYER and executives to devise the best living condi- tions possible for farmed animals raised and indicates our success: people are talking Marketing Manager slaughtered for the display cases of Whole about and examining their food choices. But ERIC WEISS Foods. This move was embraced by many it’s the solutions they seem to be grabbing animal rights and protection organizations. on to, their conscientious carnivorism, that circulation manager makes us take notice. MAUREEN C. WYSE On January 25, 2005, Whole Foods donated five percent of their total sales to jump-start the Are we somehow sending mixed messages Consulting editors foundation. In the PR section of their website, to the general public, perhaps even giving them LAWRENCE CARTER-LONG Whole Foods has a letter dated January 24, excuses to keep eating meat? RACHEL CERNANSKY 2005, from Peter Singer on Animal Rights James LaVeck, co-founder of Tribe of PATTRICE JONES International letterhead signed by 17 different Heart, observes, “To make good for the long MIA MACDONALD haul, each of us must consider the possibility STEPHANIE MILLER animal rights, animal protection and vegan ANGELA STARKS advocacy groups who “express their apprecia- that our choices, however well motivated, tion and support for the pioneering initiative may have unintended consequences none of Contributing Writers being taken by Whole Foods Market in setting us desire. Success in the monumental work MONICA ENGEBRETSON Farm Animal Compassionate Standards.” [See we have taken on will only come when our BRUCE FRIEDRICH facing page.] vision of a transformed world is brought into MICHAEL GREGER When we at Satya discovered this letter it harmony with the means we use to make that MARK HAWTHORNE vision come to life.” CHRISTINE MORRISSEY gave us pause. And made us ask questions and MIYUN PARK investigate. No one is disputing whether animal JOSHUA PLOEG Eventually we will see animal products activists care. Anyone working to reduce the ANNE SULLIVAN sold in Whole Foods with the Animal Compas- suffering cares. It’s the question of strategy ZOE WEIL sion logo on them. What does it mean when and direction that is in debate. body parts of dead animals are emblazoned Contributing Artists The Debate SUE COE with some of the words most precious to the This is not about Whole Foods. It’s not the KEVIN LYSAGHT animal rights movement? Humane. Compas- DAN PIRARO sion. Free. over-simplified animal welfare vs. abolition MARK WELLS What does it mean when animal protec- argument. This is about the consistency of our tion organizations publicly endorse and direct messages and actions and their consequences. Senior Columnist resources into supporting such programs? It’s about the 10 billion animals killed for meat JACK ROSENBERGER What does it mean when a major corpora- each year in this country—humanely raised Founding Editor tion like Whole Foods uses this endorsement or not—and what we’re doing to stop that. MARTIN ROWE and involvement to promote their efforts? In this issue and the next, Satya explores what has until now been quiet rumblings. Satya is an independent publication with ties to no interest group. Subscriptions are $20.00 for Unintended Consequences? Readers will be exposed to many sides of the one year. Please make checks payable to Stealth debate. We encourage readers to continue the Technologies Inc. Walk into any meat or dairy section of your dialogue beyond our pages and invite you to Satya is published by Stealth Technologies, Inc., local grocery or natural foods store and New York, NY. 539 1st Street Brooklyn, NY you’ll notice the labels: “Certified Humane,” participate in our online discussion forum at 11215 Tel: 718-832-9557 Fax: 718-832-9558 Email: www.satyamag.com.
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