www.inboundlogistics.com THE MAGAZINE FOR DEMAND-DRIVEN LOGISTICS • FEBRUARY 2010
LOGISTICS EDUCATION BBETTERETTER BYBY DDEGREEEGREE
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LOGISTICS PLANNER RFP SOLVING 10+2 page3e 36 THE MAGAZINE FOR DEMAND DRIVEN LOGISTICS
February 2010 • Vol. 30 • No. 2
INSIGHT INPRACTICE 2 CHECKING IN Building the talent supply chain. READER PROFILE Doing Fine, Moving Wine 6 IN PERSPECTIVE Kathy Zepaltas, director of logistics at Regal Wine Company, consolidated A national transportation policy her company’s logistics operations and transitioned from an insuffi cient turns good ideas into a plan. warehouse to an ultra-effi cient 650,000-square-foot DC. 16 IT MATTERS WMS solutions drive effi ciency. CASEBOOK Finding the Perfect Fit 18 VIEWPOINT Online haberdasher Bonobos sells pants that fi t just right. Naturally, Keys to better 3PL relationships. it demands the same attention to detail from its third-party fulfi llment 20 3PL LINE partner. Warehouses play a new role. INBRIEF INDEPTH 4 10 TIPS 10 IN FRONT Logistics Education: More is Better Evolving to meet changing industry needs, 12 TRENDS logistics and supply chain education helps 14 GLOBAL LOGISTICS students hone their skills, gain a broader 56 IN BRIEF perspective, and bring bottom-line benefi ts to employers. 58 WHITEPAPER DIGEST 64 LAST MILE: SPECIAL ADVERTISING SECTION UNCOMMON SENSE Career Solutions Resources to further your logistics INFO education and career. 52 WEB_CITE CITY ISF Compliance: Solving 10+2 Take an inside look at how importers and exporters are answering the 10+2 60 CLASSIFIED equation driven by a new U.S. Customs and Border Protection security 62 RESOURCE CENTER regulation. (Hint: The answer is not 12.)
February 2010 • Inbound Logistics 1
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner CHECKINGIN
Vol. 30, No. 2 February 2010 THE MAGAZINE FOR DEMAND-DRIVEN LOGISTICS www.inboundlogistics.com STAFF PUBLISHER Keith G. Biondo by Felecia Stratton | Editor [email protected] EDITOR Felecia J. Stratton [email protected] SENIOR ASSOCIATE EDITOR Joseph O’Reilly [email protected] ASSOCIATE MANAGING EDITOR Catherine Harden [email protected] ASSOCIATE EDITOR Perry A. Trunick [email protected]
CONTRIBUTING EDITORS America’s Got Merrill Douglas • Cindy Dubin • Amy Roach Partridge • Deborah Ruriani Supply Chain Talent CREATIVE DIRECTOR Michael Murphy [email protected] SENIOR DESIGNER Mary Brennan very state says it wants to attract logistics business that can keep its [email protected] workforce employed. Florida is actually doing something about it. The PRINT/WEB PRODUCTION MANAGER Shawn Kelloway state has gotten behind the Talent Supply Chain, an association of state, [email protected] E PUBLICATION MANAGER Sonia Casiano local, education, and business organizations whose goal is to boost Florida’s [email protected] economy by encouraging and expanding workforce development, training, CIRCULATION DIRECTOR Carolyn Smolin and job retention across the state. While the association is supported by the SALES OFFICES state, its driving forces are the education and business communities. PUBLISHER: Keith Biondo Florida fully supports this association because it recognizes that creating a (212) 629-1560 • FAX: (212) 629-1565 business-friendly climate goes beyond low taxes, reasonable regulatory over- [email protected] sight, and “getting government out of the way of business to spur economic WEST/MIDWEST/SOUTHWEST: Harold L. Leddy (847) 446-8764 • FAX: (847) 446-7985 growth,” as Florida Governor Charlie Crist said at a recent jobs summit. [email protected] Developing a business-friendly environment takes a workforce equipped to Marshall Leddy meet the demands of businesses in a more global economy. (763) 416-1980 • FAX: (763) 201-4010 [email protected] And here’s the exciting part – one of the hottest segments of the Talent MIDWEST/ECONOMIC DEVELOPMENT: Jim Armstrong Supply Chain is actually the supply chain! According to labor market sta- (815) 334-9945 • FAX: (815) 334-1920 tistics, approximately 500,000 workers in Florida perform distribution and [email protected] logistics tasks – earning 33 percent more pay than the state average. When you SOUTHEAST: Gordon H. Harper (404) 350-0057 • FAX: (404) 355-2036 look at the future demand for logistics practitioners, the trend is up. [email protected] In Florida, logistics skills will be in demand for the foreseeable future. MOBILE, AL: Peter Muller Consider the coming expansion of the Panama Canal, current transport (251) 343-9308 • FAX: (251) 343-9308 infrastructure investments at the ports, the anticipated growth of trade and [email protected] NORTHEAST: Rachael Sprinz logistics activity, and the expected baby boom retiree infl ux that will spur in- (212) 629-1560 • FAX: (212) 629-1565 state shipment activity. Tracking that growth is the investment in logistics [email protected]
training by the state, the education community, individual businesses, and FREE SUBSCRIPTIONS business organizations. www.inboundlogistics.com/free
The public/private collaboration of Talent Supply Chain members is not Inbound Logistics supports sustainable just concerned about today’s unemployment numbers; it has tomorrow’s best practices. Our mission is rooted in helping companies match demand to supply, numbers in sight. The Talent Supply Chain has developed a long-term vision eliminating waste from the supply chain. This magazine is printed on paper sourced and plan because they know that it takes years to bear solid results for busi- from fast growth renewable timber.
nesses and their workers, and they realize that the time to invest in logistics Inbound Logistics welcomes comments and submissions. Contact education is now. The association is working to create programs that ensure a us at 5 Penn Plaza, NY, NY 10001, (212) 629-1560, Fax (212) 629- 1565, e-mail: [email protected]. For advertising, next generation of skilled supply chain and logistics practitioners. reprint, or subscription information, call (212) 629-1560, or e-mail [email protected]. Inbound Logistics is distributed Can you apply Florida’s example to your career by using some of the logis- without cost to those qualifi ed in North America. Interested readers must complete and return the qualifi cation card published tics education resources in this issue? How about in your community by in this issue, or may subscribe online at www.inboundlogistics. allying with businesses, schools, and public resources? The time to build your com/free. Subscription price to others: in North America: $95 per year. Foreign subscriptions: $129. Single copy price: No. Amer. $10, own Talent Supply Chain is now. ■ foreign $12, back issues $15. Periodicals postage paid at New York, NY, and additional mailing offi ces.
2 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP YOU NAME IT
We’ll Customize A Supply Chain Solution For It Whatever you manufacture or wherever you store and distribute your products, Ryder’s end-to-end supply chain solutions are designed to fit perfectly with your company’s unique needs. Unmatched experience, flexibility and innovative thinking. This is what we offer to hundreds of companies, from electronics and car makers to consumer product and aircraft manufacturers. We can do the same for you. Call 1-888-88-RYDER or visit www.ryder.com.
SUPPLY CHAIN, WAREHOUSING & TRANSPORTATION SOLUTIONS
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RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner 10TIPS STEP-BY-STEP SOLUTIONS
by Deborah Catalano Ruriani
Implementing an RFID Solution
roper management and execu- Locate an RFID equipment vendor. totes or pallets, consider using them tion are key to a successful RFID 4 This can be as simple as calling your to simplify the process and reduce the P implementation project. Santa existing logistics software provider ongoing tag cost burden. Clara, Calif.-based semiconductor com- to fi nd out what readers are compatible pany Intel Corporation experienced with your current infrastructure. Trade Consider the capabilities of your sup- this fi rsthand when it deployed RFID shows, references from existing users, 8 pliers. If you plan to deploy RFID in at its factory’s receiving docks to track and online research are also common inbound logistics operations, your inbound chemicals. Scott Thomas, ways to locate vendors and resellers. suppliers may need help and guidance. senior engineer at Intel, shares what Do not expect them to switch to RFID he learned to help ensure your smooth Understand the costs associated with overnight. RFID implementation. 5 RFID. RFID hardware is only a frac- tion of the deployment cost. The real Be diligent with documentation. Evaluate tracking alternatives. money is in software, integration, and 9 Provide suppliers with a formal 1 Determine if RFID is the best solu- ongoing tag expenses. RFID is just a data request to begin RFID tagging, tion for your company by comparing collection tool. To realize the RFID proj- including a deployment schedule; a all the options, including bar-code labels ect’s value, focus on the systems and primer on RFID and how/where to place and other tools. The more important an processes that can use that informa- tags; minimum performance standards; asset is to your company’s success, the tion to improve supply chain indicators, IT requirements for data fi le transmis- more closely you should track it. such as lowering supply chain risk while sions; and requirements for tag encoding. reducing inventory levels. Most suppliers will also require tests to Bring suppliers on board early in make sure the program will run in their 2 the process. Work with your supply Buy at least one test unit early in the environment. chain partners to identify mutually 6 project. Run the test unit in an area beneficial process improvements the of the facility with the worst condi- Develop business processes for RFID initiative can deliver. tions for as long as possible to make sure 10 exceptions. Tags sometimes stop it will be reliable. working. Readers sometimes Select equipment carefully. Test fail. Networks go down. Power goes 3 multiple readers and tags from sev- Consider ways to reuse tags. In large out. Develop procedures and train eral manufacturers. The equipment 7 volumes, disposable tags are often employees to handle complications should conform to industry standards, the largest cost driver. Reusable tags and equipment failures. For example, such as ISO 19000-6C and EPC Gen 2. signifi cantly reduce this burden. If you consider using bar codes as a backup Any tag should work with any reader so currently use reusable totes or pallets, system in case tags or readers fail, and your enterprise does not get locked into this may be a great way to leverage reus- set up alternative read locations to cover a proprietary solution. able tags. If you do not own reusable reader failure. ■
4 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP (AVING SUPERIOR SUPPLY CHAIN EXPERTISE IS LIKE HAVING A GREAT COACH 9OU´RE AHEAD BEFORE YOU EVEN START
9OU CAN TRUST -ENLO 7ORLDWIDE ,OGISTICS TO GIVE YOU EVERY ADVANTAGE BY APPLYING PROVEN PROCESSES TO SOLVE THE MOST COMPLEX SUPPLY CHAIN PROBLEMS -ENLO HAS A LONG TERM TRACK RECORD OF MEASURABLE RESULTS WITH SOME OF THE LARGEST GLOBAL CORPORATIONS !ND THAT MEANS YOU´LL START WITH A BIG ADVANTAGE 4O LEARN MORE ABOUT THE ADVANTAGE YOUR COMPANY WILL GAIN IN 0, 0, AND -ULTI CLIENT 7AREHOUSING VISIT WWWMENLOWORLDWIDECOMIL
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner INPERSPECTIVE BY PERRY A. TRUNICK Associate Editor, Inbound Logistics [email protected]
Assemble the Fragments A national transportation policy could help link some good fragments into a coherent plan.
he media love a good fi ght, and the Administration’s latest in an environment of tight credit, will budget satisfi ed their blood lust. But beneath the often bitter small businesses be able to qualify for loans to expand, then realize the hir- exchanges over bailouts and defi cits lie some important T ing incentives? Michigan is looking indicators for U.S. businesses. at increasing fuel taxes to help fund those stalled projects, creating some Opening the hearing before tax credit for job creation. of that burden in Senator Grassley’s the Senate Finance Committee, “All businesses will be eligible for warning. Senator Max Baucus (D-MT) cited a $5,000 tax credit for every new What we need, at least on the trans- Congressional Budget Offi ce numbers employee they hire in 2010,” he con- portation infrastructure side, is a suggesting last year’s Recovery Act cre- tinued. “An additional bonus amount coherent, carefully constructed, and ated between 600,000 and 1.6 million will be available to fi rms that increase effi ciently administered non-partisan jobs. He looked ahead to a job creation their payroll by adding hours or national transportation policy, not a tax credit for small businesses, incen- raising wages.” series of fragmented funding promises tives to small businesses for investment In addition, $30 billion from that can’t deliver. in plants and equipment, and increas- TARP will be available to “small and High-speed passenger rail sys- ing small business lending through the community banks,” ostensibly to tems, for instance, won’t help small Community Development Financial accomplish what the big banks did (or large) businesses increase exports Institutions network. “We must also not do with bailout funds – namely, and grow employment. They’re polit- push to open new markets to U.S. provide fi nancing for small businesses ical paybacks, and by defi nition they exports,” said Baucus. to grow. are good spending when they’re in Echoing some of the same hope for Then there are the infrastructure your district and wasteful if they’re small business growth, Chuck Grassley investments that were previously cited in someone else’s. They don’t build (R-IA) warned against direct and indi- as job creators. But recent reports a strong core capability to support rect taxes and penalties that would in states such as Michigan indicate stated policy goals of tripling exports result from the rising federal defi cit cash-strapped state governments have and creating long-term jobs. and strike at small businesses. “Don’t struggled to fi nd cash to qualify for Instead of promising to ride the bury recovering small businesses with federal matching funds on a number first high-speed train from Tampa new taxes and penalties,” he urged. of infrastructure projects. At least in to Orlando, President Obama should Treasury Secretary Timothy Michigan, many planned infrastruc- promise to deliver the fi rst paycheck Geithner took his turn and promised ture projects will be canceled. to a new worker whose job in a small to “extend Recovery Act business tax This adds up to the appearance of business was created as a result of relief, and to create a new, temporary funding where the need is great. But increased exports. ■
6 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP © 2010 C.H. Robinson Worldwide, Inc. All Rights Reserved. www.chrobinson.com
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RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner READER PROFILE by Merrill Douglas
Doing Fine, Moving Wine
athy Zepaltas began her career in logis- “Every night I went home with my legal pad,” tics one day in 1996 when her employer she says. “I just started doing the math.” Ktossed her a legal pad. Zepaltas was a She crunched the numbers so well that Regal sales assistant at Regal Wine Company, a subsid- soon named Zepaltas operations director. In iary of Santa Rosa, Calif.-based Jackson Family 2000, she joined the “mother ship,” taking a Wines. Regal distributed four Jackson Family job as manager of warehousing and transporta- brands within the state, but the winery’s own- tion at Jackson Family Wines. Today, as director ers had decided to give Regal its entire portfolio. of logistics, she’s responsible for distributing That move would boost Regal’s shipments to res- Kendall-Jackson and Jackson Family’s other taurants and retailers from 3,500 cases a year to brands to wine distributors worldwide. more than 100,000. It has been a whirlwind decade. In 2002, “I need you to fi gure out what our infrastruc- Zepaltas closed a distribution center in Reno, ture should be,” said Zepaltas’s boss. He gave her Nev., and consolidated all of Jackson Family’s one week to devise a plan. logistics operations in one building in Santa The Big Questions
What do you do when you’re not at work? I am happily married to my high school sweetheart. We have 12-year-old twins, two dogs, and two cats (I call it our ark). I enjoy wine, cooking, home decorating, gardening, the outdoors, downhill skiing, and travel. My husband and I are big Green Bay Packers fans, and we run full- and half-marathons every few years. Ideal dinner companion? While Winston Churchill would be on my list, I’d enjoy dining with my entire PREMIUM family – from my husband and children to my parents, eight siblings and their spouses, VINTAGE plus nieces and nephews. NAME: Kathy Zepaltas What’s in your briefcase? Nothing. Everything is on or in my desk. TITLE: Director of logistics, since 2001 Business motto? COMPANY: Jackson Family Wines, Santa Rosa, Calif. Quality and pride. PREVIOUS Inventory control coordinator, Apperson Business Forms; accounting EXPERIENCE: If you didn’t work in supply chain assistant, BIW Connector Systems; recruiting specialist, S.L. Drown management, what would be your Associates Professional Placements; operations manager, Regal Wine dream job? Company; director of distribution, Jackson Family Wines I’d love to act or sing on the stage, EDUCATION: BA, business management, Sonoma State University of California, 1992 which I’ve done at small local venues. I’d also like to be an interior designer.
8 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP Rosa. But the business soon outgrew that opening the doors,” she says. wine, drive the shipments at least one facility, and the company started leasing In November 2009, Jackson Family hour away, unload them through a third-party feeder warehouses, trucking Wines moved the wine from its 11 feeder warehouse, and put them on a boxcar to wine up to one hour away for storage, facilities to the new 650,000-square- move across the United States,” Zepaltas then back to the DC as needed. foot DC in American Canyon, Calif. In says. Customers who take possession It was not an ideal solution. “It led January, it brought over its remaining of their wine in American Canyon and to additional transportation and ware- stock from Santa Rosa. load it into boxcars there can move the house handling costs,” Zepaltas says. With that project complete, Zepaltas product more efficiently and reduce She started developing a plan to build a says she’ll now have time to focus on their carbon emissions. bigger facility. big-picture concerns, such as customer Other opportunities are bound to Just as Zepaltas had to learn logis- service. One of her goals is to enable cus- arise now that Zepaltas no longer has tics from the ground up, she now had tomers to place and track orders online. to face the inevitable complications of to learn to supervise a major building She also wants to persuade more custom- shuttling product between facilities. “I project. “It took 11 months and two ers to use the rail spur at the new DC. will analyze our processes and see how weeks from the start of construction to “Currently, we build truckloads of we can improve them,” she says. ■
February 2010 • Inbound Logistics 9
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner soundbyte “By investing in America’s freight INFRONT transportation system
and developing UP THE CHAIN policies that facilitate Ricky Tai Jen Chan has been appointed senior vice president of Asian operations for Enesco, a global giftware and home and U.S. exports, we can garden decor company. Chan is responsible for supply chain management, production create jobs and achieve planning, order management, engineering, quality assurance, and quality control for the modern, navigable company’s Asia business. seaports that are safe Dan Hurdle has been named senior vice and environmentally president, retail operations and product management, for Caribou Coffee, the sustainable.” second-largest coffee chain in the United States. He assumes the retail operations — Kurt Nagle, CEO, American leadership role in addition to product Association of Port Authorities management responsibilities, which include oversight of supply chain and store development functions.
SEALED DEALS Dole Fresh Fruit iGPS’ has begun using all- Software outsourcing company Appian Logistics Software plastic pallets with embedded RFID tags to ship IACP Asia plans to merge with has acquired TruckStops products within North America. The non-porous French IT group Capgemini North America pallets prevent the absorption of liquids, to help both companies expand from MicroAnalytics, providing an extra margin of safety for food supply. Embedded RFID tags enable tracking of their businesses. It also marks strengthening its portfolio shipments throughout the supply chain. the fi rst step for Capgemini of automated fl eet routing to enter the Vietnamese and GPS solutions for the Chrysler has selected Wallenius Wilhelmsen market, where IACP Asia is transportation industry. Logistics to provide ocean transportation headquartered. Th e newly Th is transaction allows for two important trade lanes: North America merged fi rm will focus on the logistics IT vendor to to Europe, and North America and Europe to bringing advanced technology expand its reach to more Australia/New Zealand. The agreement covers to Vietnam and promoting the operators in North America. a variety of Chrysler models made in the United country’s industrialization and States and Canada, including the 300C, Charger, m&a Compass, and Nitro. modernization processes.
GREEN SEED Norfolk Southern recently joined the U.S. Green Building Council, a non-profi t organization that promotes the benefi ts of green buildings. As part of its proposed Crescent Corridor domestic intermodal route, the railroad has committed to seeking Leadership in Energy and Environmental Design (LEED) certifi cation for buildings that will be part of three proposed intermodal terminals in Birmingham, Ala., Greencastle, Pa., and Memphis, Tenn.
UPS has deployed 245 new delivery trucks in Colorado and California that are powered by compressed natural gas. Th e vehicles are externally identical to UPS’ signature brown fl eet, but are expected to yield a 15-percent emissions reduction versus standard diesel engines.
10 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP 33 million customers Paperless customs clearance Seamless cross-border delivery Canada has never looked better
FedEx SmartPost® International service to Canada. The easy, cost-effective way to ship low-weight residential packages from the U.S. to Canada. FedEx SmartPost International service to Canada, part of the FedEx® Crossborder Solutions portfolio, addresses the key challenges of shipping a package from the U.S. to Canada. Offering a comprehensive customs-clearance solution, FedEx SmartPost solves your cross-border shipping needs with broker-inclusive service, paperless electronic customs clearance and intra-country returns. How smart is that?
fedex.com/us/smartpost/canada
© 2009 FedEx. All rights reserved. 33341PL
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner Kraft Foods’ Avon, N.Y., manufacturing facility (beloww) is among the many local businesses that have benefi ted from access to the Livonia, Avon & TRENDS Lakeville Railroad.
The Little Railroad That Did mall railroad communities used to be widespread across the United
SStates. Rural transportation and commerce were railroad-tied, each PETE SWANSON PHOTO: dependent on the other. In western New York towns such as Livonia, the past was very much aligned with the tracks. So is its future, thanks to a little foresight and determination.
Livonia, a town of 7,000 in the state’s chief for United Press International and Finger Lakes’ region, lays claim to 29 miles part of the 1964 acquisition and startup of track operated by the Livonia, Avon & effort. “We felt there was potential, and Lakeville Railroad (LA&L). Forty-fi ve years we raised funds to cover the initial costs to ago, the Erie-Lackawanna Railroad decided get the railroad running. Then, we had to by Joseph O’Reilly to abandon its branch line to Lakeville. learn how to make ends meet with limited Recognizing the threat posed by perma- resources, and that was an eye-opener.” nently losing the shortline rail service, a Freight traffic in the initial year group of local business leaders with no amounted to a mere 50 carloads. To sup- railroading experience resurrected and plement sparse freight revenues, the reincorporated it as the LA&L. LA&L began running passenger excur- “It was an ‘all-in’ bet at the time, and we sions. But it kept chugging along. In the were not sure we could make it work,” says late 1970s, the railroad dropped passenger Gene Blabey, the railroad’s current presi- service in favor of targeting freight, which dent. Blabey was the Rochester, N.Y., bureau received a boost when the railroads were
12 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP NEWS & EVENTS SHAPING THE FUTURE OF LOGISTICS
deregulated in 1980. “We had to be resourceful in the early years because revenue was meager, so P&G Explores B2C we came up with creative solutions to onversations among Procter and Gamble (P&G) and its retail keep things going. But our focus was customers are a little awkward now that the consumer always on service,” explains Vince C goods manufacturer — famous for its Tide detergent, Milliken, vice president of customer ser- Pampers diapers, and Gillette shavers — has entered the vice. “That paid off. As traffi c increased direct-to-consumer space. In a move that puts it in direct to approximately 5,000 annual carloads competition with retailers, P&G is bringing many of its popular in the past few years, we were able to brands to a Web site near you. reinvest to improve track, structures, The manufacturer plans to launch an eStore in spring and equipment.” 2010, following a pilot with 5,000 consumers early this year. Shortline railroads such as the LA&L Owned and operated by PFSweb, a Plano, Texas, multi-channel are all about customer service, and that outsourcing solutions provider, the online outlet will exclusively sell P&G products to U.S. consumers. builds long-term partnerships with local “As the growth in consumer Web commerce continues to businesses. Large domestic and inter- evolve, we see a strong trend toward broadening consumer national companies with production purchase interests into more product categories,” says PFSweb and distribution facilities on the LA&L CEO Mark Layton. benefi t from the railroad’s responsive “With each new product category comes the opportunity to develop and service and independent access to three test marketing, sales, and retention concepts,” he adds. “Working with P&G on Class I railroads. In 2008, Barilla, an our eStore, we look forward to uncovering new insights and innovations that Italian pasta manufacturing company, deliver on the potential of e-commerce as a powerful sales channel.” opened a $97-million facility in nearby P&G sees this venture as a way to capture more accurate point-of-sale Avon, joining a list of local rail shippers information — demand-side data that can help it better align new products including Kraft Foods, Archer Daniels and inventory with what buyers want. Given the impact of the economic Midland, Sweeteners Plus, Perdue, downturn, shopping habits have become unpredictable as consumers and Cargill. weigh the economies of less-expensive generic brands against established Today, the LA&L has grown to become name brands. The manufacturer plans to share this information with retail a regional system. With two affi liated customers, dispelling worries that it is trying to compete for shortlines, it covers more than 400 miles market share. of route in western New York and north- P&G will use the site as a consumer research western Pennsylvania. The railroad also lab, which Layton likens to a “giant sandbox for contributes to the regional economy brands to play in.” The eStore will test several by promoting economic develop- concepts — product pairings, social media links, ment – providing jobs, paying taxes, and environmental sustainability, and packaging purchasing goods and services. options — as it seeks to strengthen consumer relationships. “We started with very little and built a For P&G, growing a retail solid, long-term enterprise that provides presence may well be a way environmentally friendly, competitive to improve supply chain transportation services extending well responsiveness — with beyond the region,” notes Blabey. the side benefi t of For the town of Livonia, and others creating a potential around the country, the LA&L is a par- new sales stream. able that speaks to current economic development efforts as much as the past. If you think it, you can.
February 2010 • Inbound Logistics 13
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner GLOBAL LOGISTICS by Joseph O’Reilly
Middle East Logistics Heads North
he Middle East’s express, freight for- Despite recent problems in Dubai, the region to optimize its location as a Twarding, and logistics sectors are foundations are in place for buoyant regional transshipment hub. expected to weather a global depression growth once the global economy recov- Nowhere is this more apparent than and experience considerable growth ers, reports the study, which examines in the United Arab Emirates (UAE). The during the coming years, according to air, sea, road, and rail industries through- World Bank recently identifi ed the coun- Middle East Transport and Logistics 2010, a out the Gulf. Middle Eastern countries try as the best-performing logistics hot new report from Transport Intelligence, have invested in and built out trans- spot in the Gulf, ranking 24th in the a Wiltshire, U.K.-based research fi rm. portation infrastructure that will allow financial institute’s biennial Logistics Performance Index. UAE is followed by Bahrain (32), Kuwait (36), Saudi Arabia (40), Qatar (55), and Oman (60). Aside from its transport infrastruc- ture – which includes Jebel Ali Port and UAE’s three main airports – the World Bank study also cites the country’s favor- able proximity to a market of four billion people within eight hours by air. Still, as Transport Intelligence points out, the oil-rich region has its problems. One example: Abu Dhabi had to bail out Dubai following the collapse of its con- struction and real estate markets. Regional reciprocity has been vis- ible elsewhere in the Middle East as less-developed countries, such as Egypt and Jordan, capitalize on the benefi ts that port and airport development have brought to the economies of their ambi- tious neighbors.
Transportation and logistics facilities such as the Sharjah Inland Container Depot in the UAE (left) are sprouting up all over the Gulf region, building a foundation for continued economic growth.
14 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP Source-side Activity Inches Upward ecember 2009 was a surprisingly trade still falls well below pre-recession Flight or Plight? Dgood month for global trade, accord- activity. Reports of a robust or sustained ir France Cargo’s current ing to data gathered by Panjiva, a New recovery are premature, despite hints of Aplight serves as an example York City-based company that profi les a positive turn. of the challenges confronting offshore manufacturers and suppliers. the global airfreight industry. There was a three-percent increase U.S. Imports Responding to the economic downturn, France’s national in the number of global manufacturers Grow shipping to the U.S. market (compared carrier has made moves to rationalize its cargo capacity to a fi ve-percent drop in 2008), as well in an effort to bring its freight as a two-percent increase in the num- Nov.—Dec. 2008 3% business to break-even numbers ber of U.S. companies receiving ocean Nov.—Dec. 2009 for fi scal 2011-2012. shipments from global manufacturers. % Air France-KLM, the carrier’s Traditionally, these numbers decline 5 European holding company, from November to December. registered a net loss of $598 Still, Panjiva cautions that year-over- million from April to June 2009, year comparisons need to be considered largely as a result of sharply within the context of the recession – at U.S. imports increased three percent declining airfreight volume. In the between November and December 2009, same period, the airline recorded this time last year, global commerce was versus a fi ve-percent drop during the same a 22.7-percent year-on-year in a free fall. The absolute level of world period in 2008. slump in cargo traffi c, despite a 17.2-percent reduction in capacity. And the cuts keep coming. British Parcel Service Changes Hands More recently, the carrier opted ne year after stopping U.S. domestic deliveries, Germany’s Deutsche Post DHL Owill no longer operate its domestic parcel service in the United Kingdom. It sold DHL Day Defi nite Domestic, its U.K. domestic business-to-business (B2B) and business-to-consumer (B2C) parcel delivery operations, to Home Delivery Network Limited (HDN). Combining the businesses, which together deliver more than 180 million pack- ages annually, will net HDN, the U.K.’s largest dedicated B2C service, annual sales of more than $974 million. “The growth of e-commerce has transformed our marketplace and our customers’ demands,” says HDN CEO Brian Gaunt. “Combining these businesses will enable us to offer shippers a wider variety of products and more effi cient service.” By the end of the fi rst quarter 2010, HDN will take on the business’ 4,700 employ- ees, fi ve U.K. hubs, and 71 service centers. The company will retain the DHL Domestic brand in the short term. to sell off two of its yet-to-be- “It was important to us to divest our parcel business to a company that we trust,” delivered Boeing 777 aircraft says Ken McCall, CEO of DHL Express UK. “HDN is a strong and well-respected player to FedEx rather than replace in the B2C fi eld and complements the B2B-focused services we currently offer.” older assets. Air France Cargo currently operates fi ve Boeing The sale supports DHL’s move to focus on international express and freight ser- 747 freighters. vices, and does not include DHL’s U.K. international time-defi nite and same-day express services. – Catherine Harden ■
February 2010 • Inbound Logistics 15
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner Jim Burleigh is CEO of SmartTurn. 415-685-4135 • [email protected]
ITMATTERS by Jim Burleigh
Web-Based WMS Solutions Drive Automotive Supply Chain Effi ciency
he U.S. auto industry is facing raise transportation costs. Route consoli- time and fuel savings. It can also help the greatest adversity in its his- dation, which focuses on making more secure new business through higher T tory. One segment of the industry, pickups, but with less frequency, can service levels, and increase customer sat- however, has thrived – aftermarket auto also increase costs. isfaction with faster response times. parts. This segment has grown exponen- ■ As suppliers disappear, new sources Web-based WMS solutions also offer tially during the economic downturn, will likely be located farther away. an advantage in establishing supply as consumers have been forced to repair Overseas manufacturing growth means chain collaboration with new suppliers their aging vehicles instead of buying that component suppliers may now and customers, because they are acces- new ones. be located halfway around the globe sible over the Internet. In an industry where specialization instead of in the next state. Auto parts companies’ relatively sim- and customer service are keys to success, With these issues complicating after- ple inventory management and order effective supply chain management is market auto part supply chains, shippers fulfillment requirements are suited paramount for long-term sustainability. must plan now or pay later. For the after- to Web-based WMS solutions, which But several factors make this a diffi cult market parts business, where materials can handle functions such as purchas- time for automotive logistics. handling is as important to the bottom ing, receiving and putaway, inventory ■ Auto industry supply chains faced line as execution, planning now begins control, order fulfillment, shipping, consolidation. Component supplier with implementing a warehouse and integration, and mobile computing. mergers, acquisitions, and financial inventory management system (WMS). Web-based inventory systems work par- difficulties created a lack of available The development of Web-based or soft- ticularly well for online stores, which suppliers. This shortage impaired deliv- ware-as-a-service WMS solutions has tend to stock larger varieties of general ery, upgrade/repair time, and, ultimately, signifi cantly cut implementation time and specialty parts. profi t margin. and improved accessibility. Auto parts companies that have put ■ Inventory levels have dropped. Automotive component facilities oper- off implementing a WMS solution can Faced with inconsistent demand and ating without a WMS typically achieve benefit from a Web-based WMS that the need to reduce inventory carrying inventory accuracy of 90 percent and offers the right features and flexible costs, shippers have kept less inventory less, compared to 99-percent accuracy configurations at a lower cost. When in stock, relying on road transport and in operations using a WMS. Improving considering a WMS, no longer is it just route consolidation to make up for these shipping accuracy can lower labor costs, about what’s in the warehouse. It’s about shortfalls. Shipping parts via truck and reduce time spent re-creating shipping creating a complete supply chain execu- air for quick, local departures and deliv- documents due to errors, and present tion strategy that saves as much money eries closer to the manufacturing site can consolidation opportunities resulting in as it brings in. ■
16 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP
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RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner Chip Smith is president, CS Advisory Group. 612-868-6536 • [email protected]
VIEWPOINT by Chip Smith
Building Better 3PL Relationships
hird-party logistics (3PL) providers assets to serve you, and you entrust any judgments against it? If you’re are tremendously popular with them to select the appropriate carriers dealing with a broker, get a copy of its T shippers for surface transporta- to move your freight. At a minimum, surety bond to verify it is current and tion in North America. Freight brokers, they should verify operating authority offers adequate coverage. Many brokers forwarders, and intermodal market- and insurance, and assess each carrier’s now have bonds of $25,000, $50,000, ing companies offer capacity, expertise, safety rating. What process do they have or even $100,000. A certifi cate of insur- technology, and buying power on a scale to prevent unscrupulous carriers from ance shows the 3PL’s coverage for cargo, no shipper can replicate on its own. re-brokering your freight without con- liability, and errors and omissions. Be Not all 3PLs are the same, however. sent? Make sure they execute a written aware of “follow form” cargo policies, Here are a few tips to help you get the contract with each carrier that includes which are subject to the exclusions and most out of yours. clauses to protect you. terms in the underlying carrier’s insur- ■ Make sure your 3PL has the legal ■ Find out what technology tools ance. If any red fl ags are raised, ask for authority to provide the services it the 3PL offers that could help you work an explanation. is offering. Federal law requires any smarter, faster, and more efficiently. ■ Execute the correct type of 3PL company arranging motor carrier trans- Information is a 3PL’s greatest asset, contract. Many shippers mistakenly portation for compensation to either have and many invest heavily in IT systems use a motor carrier contract with 3PLs. a property broker license from the Federal designed to streamline information fl ow Unfortunately, these contracts include Motor Carrier Safety Administration and and access. Most 3PLs offer online tools many clauses that are not enforceable a $10,000 surety bond or be registered ranging from full logistics management with 3PLs and omit key protections. If with that agency as a domestic freight outsource platforms to standalone tools you use 3PL services from asset-based forwarder. This rule applies to warehous- for rating, optimization, tracing, and providers, make sure your contract with ing companies and motor carriers that document retrieval. If you have spe- them includes specifi c language address- broker shipments to other carriers when cial needs, some will even customize an ing those services. Don’t assume your short on equipment. If a claim or acci- application for you. Choosing the right relationship with the asset side of their dent occurs, don’t assume the insurance 3PL can save you costly IT investments business does. covering their business assets will cover a of your own. 3PLs are market makers and the nat- brokered shipment. ■ Check out the 3PL’s financial ural product of a free market economy. ■ Ask your 3PL how it qualifies health. Run a credit report. Is the 3PL They offer tremendous value – if you do carriers. 3PLs utilize other companies’ paying carriers on time? Does it have your homework. ■
18 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP CRST DEDICATED SERVICES | CRST VAN EXPEDITED | CRST MALONE | CRST CAPACITY SOLUTIONS | CRST LOGISTICS
WE KEEP ROLLING AT A STRONG, STEADY PACE.
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customers fi rst will take us a very long way. It’s why so many companies rely on CRST International
for all of their transportation needs. crst.com • 1-800-736-2778
CRST THE TRANSPORTATION SOLUTION
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner Cliff Otto is president of Saddle Creek. 863-668-4435 • [email protected]
3PLLINE by Cliff Otto
Today’s Warehouse Plays a New Role
arehouses are no longer just environment accommodates shipping last minute to meet current demand. for storage. In today’s cost- peaks and valleys by balancing multiple Approximately 40 percent of manu- W conscious, efficiency-driven manufacturers’ requirements with com- facturers currently outsource some or environment, many manufacturers are plementary surges. all of their secondary packaging ser- reevaluating their definition of ware- To manage this arrangement, a third- vices, according to the 2009 Secondary housing. Anything that doesn’t lend party provider analyzes shippers’ space Packaging Outsourcing Report, sponsored itself to a high-speed, highly mecha- requirements and identifi es peak periods by Saddle Creek Corporation. Increased nized, low-labor environment is being of activity. Shippers with peaks at oppo- fl exibility and reduced costs are the top sent to the warehouse. site times of the year can be paired in a benefi ts reported. Driving this evolution is a desire to single facility. For example, a sunscreen Whether it’s assembling a back-to- take links out of the supply chain and manufacturer might be paired with a school point of purchase promotion, make sure that costs are optimized and holiday gift basket company. adding a colored face plate to a cell as close to the customer as possible. The companies’ operations are located phone, shrink-wrapping a rainbow pack at opposite ends of the building and ebb of sports drinks, or formatting computer INNOVATIVE WAREHOUSE USES and fl ow toward the middle as required. disks with the latest software, outsourc- As a result of this shift, manufactur- Both companies are guaranteed addi- ing secondary packaging services allows ers are gradually expanding the services tional overfl ow space, but only pay for manufacturers to meet customer needs they expect from their warehousing the space as they need it. They’re able and increase effi ciency without increas- providers, seeking ways to increase to meet maximum requirements and ing overhead. The move can also reduce flexibility, improve inventory con- accommodate business growth without transportation and labor costs, as well as trol, manage costs, and streamline the having to invest in permanent space costs associated with carrying and man- supply chain. and equipment. Locating the facility aging inventory. Three services, in particular, are draw- in an optimal location also helps mini- 3. Cross-docking. As manufactur- ing considerable interest: mize transportation costs and maximize ers seek ways to move products more 1. Shared space environment. responsiveness to customer needs. efficiently and cost-effectively, many Companies with dramatic seasonal or 2. Secondary packaging. Many man- are rediscovering cross-docking – mov- promotional fl uctuations face unique ufacturers also want to bring functions ing product directly from receiving to warehousing challenges. They don’t such as secondary packaging closer to shipping with little or no inventory want to invest in space that they can’t the customer to give them the fl exibility and minimal handling. The process is fill year-round, but they must accom- to accommodate seasonal fl uctuations resurfacing as a way to take costs out of modate business surges. A shared space or delay product confi guration until the the supply chain, accelerate inventory
20 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP velocity, and improve service levels. inbound loads daily but ship out just operations take place under a single roof, While historically used for durable twice a week, reducing transportation communication and planning improve, goods, high turn rates and reduced han- spend while making deliveries that meet helping to ensure performance qual- dling make cross-docking an effective end-user requirements. ity and timeliness. Effective 3PLs also solution for everything from perishable routinely review forecasting, schedul- products to high-value/high-security INVOLVING A 3PL ing, processes, equipment and other goods. The process helps get product to Many manufacturers are recognizing variables, looking for opportunities for market quickly and economically while that 3PLs are often better positioned improvement. reducing the need for warehouse space than their own internal operations to Demand for specialized warehouse and inventory carry costs. adapt to the expanded warehouse role. services will climb for the foreseeable Many companies are exploring Experienced 3PLs offer convenient future as manufacturers intensify their variations on traditional, “pure” cross- facilities with a skilled workforce, state- focus on core competencies. Fortunately, docking, integrating transportation of-the-art equipment and facilities, and third-party providers can provide strategies such as consolidation and established systems and processes for innovative, flexible solutions to help deconsolidation to maximize savings. peak performance. Because warehous- streamline their supply chains, increase For example, a company may receive ing, packaging, and transportation fl exibility, and better manage costs. ■
AWEA Spring Events 2010
AWEA Wind Power Supply Chain Workshop Register by February 24 to save! March 17, 2010 4 Greensboro, NC Early Registration $295 before Feb. 24 Regular Registration $350 between Feb. 24 – Mar. 15 AWEA, the leading source for educational content On-site Registration $400 on the wind energy industry, is bringing its very after Mar. 15 successful supply chain program to the Southeast! Pre-Conference Seminar Mar. 16 $125 Discover how you can help increase domestic (optional add-on) manufacturing of wind turbines and their components, while growing www.awea.org/events/supplychain4/registration.html your company, staff and profits. Workshop Location: Sheraton Greensboro Hotel at Four Seasons Interact with representatives from a diverse range of industries, 3121 High Point Road, Greensboro, NC international and U.S.-based wind turbine manufacturers, component Discounted rooms are available for $135 suppliers, service providers to the wind energy industry, and hear first plus applicable taxes until February 19. hand the wind energy industry’s needs, challenges, and opportunities www.awea.org/events/supplychain4/hotel_and_travel.html for growth. Don’t miss this opportunity to network and share resources and best practices with industry leaders and experts, and your peers.
www.awea.org/events/supplychain4
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner 22 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP LOGISTICS EDUCATION MORE IS BETTER Evolving to meet changing industry needs, logistics and supply chain education helps students hone their skills, gain a broader perspective, and bring bottom-line benefi ts to employers.
by Merrill Douglas
The more you know, the more you can shine. That makes education especially crucial in today’s tough economic climate. Whether you’re grooming yourself for a new position or striving to stand out in your current job, further instruction in logistics or supply chain management may offer the edge you need. And if you’re working to transform your supply chain operation into a powerful profi t center, education for your team might make a critical difference. “Every company is under pressure to improve supply chain performance,” says Lei Lei, professor of supply chain management and marketing science, and director of the Center for Supply Chain Management at Rutgers University in New Brunswick and Newark, N.J. Institutions of higher learning nurture the talent that companies need to make those improvements.
February 2010 • Inbound Logistics 23
RECEIVE FREE NO OBLIGATION GUIDANCE AND ADVICE www.inboundlogistics.com/planner They also give individuals myriad OUTSOURCING EDUCATION University, Long Beach. ways to distinguish themselves. “The When is the right time to go to school Just as a fi rm might hire a third party more you learn, the more degrees and to study logistics or supply chain man- to manufacture products or run a ware- certifi cations you earn, the more doors agement? Just about any point in your house, companies increasingly turn to open for networking opportunities career will do. The era when people fi n- universities and professional organiza- to present themselves,” says Donald ished high school or college, took a job, tions to teach employees the nuts and Jacobson, president of Optimum Supply then learned all they needed to know at bolts of the supply chain. Chain Recruiters, Rutherford, N.J. the workplace has come and gone. Companies might pay higher-level Schools and professional associations Complex supply chains and a grow- employees to go through graduate continually refine their offerings to ing dependence on sophisticated school. For example, Theresa Foran, keep pace with evolving industry needs. information technology have rendered director of contract logistics strategy That’s true of traditional bachelor’s in-house training less attractive. at DB Schenker in Atlanta, won a seat and master’s degree programs, execu- “Companies began to realize that in Georgia Tech’s Executive Masters tive education programs, certifi cation not only could they not teach supply in International Logistics and Supply courses, and workshops that develop chain management on the job, they Chain Strategy Program (EMIL-SCS) employee skill sets in specifi c areas. didn’t have the time,” says Marianne through a sponsorship competition in Ready to boost your knowledge of Venieris, executive director of the her business unit. the current state of logistics and supply Center for International Trade and “Employees interested in being spon- chain education? Read on. Transportation at California State sored competed by writing an essay
Employers expect to get full value when they send supply chain and logistics professionals to off-site educational programs such as CSCMP’s Global Conference (left) and Georgia Tech’s Supply Chain and Logistics (SCL) Institute (below), where students learn from subject matter experts Harvey Donaldson, SCL’s managing director of executive education, and instructor Dr. Ed Frazelle.
24 Inbound Logistics • February 2010
LOGISTICS PLANNER RFP Logistics Conference & Expo Topics covered: s #APACITY 3HIFTS April 25-28, 2010 s /RLANDO &LORIDA