Growing our business in Europe

Sander van der Laan COO Europe / CEO November 29, 2012

Proprietary and Company Confidential Key takeaways

Still growth opportunities ahead for Albert Heijn in the

Leveraging our Albert Heijn format and business model in Flanders,

Creating value with Albert in the Czech market

Proprietary and Company Confidential Ahold Our joint Reshaping framework

Proprietary and Company Confidential 3 Europe we are proud of our strong brands

Albert Heijn NL 125 years of • Est. 1887 • 815 stores local heritage • Market leader

Albert Heijn New Markets >2,200 stores • 10 supermarkets Belgium • Two to go in • 58 to gos in NL Serving a Albert Heijn Online trade area • Est. 2001 • Delivery and PUP’ s (first two open) >40 million people • Market leader

Etos In 5 countries • Est. 1918 • 538 stores • #2 in the market 96, 000 emp loyees Gall & Gall • Est. 1884 • 562 stores €12B+ sales • Market leader

Czech Republic + Joint ventures • Est. 1991 • 282 stores with ICA and JMR • #2 in the Czech market

Bol.com • Est. 1999, joined Ahold 2012 • First 59 pick-up points in AH service counters • Market leader online

Proprietary and Company Confidential 4 Europe We believe in complementary multi-format growth

Discuss supermarkets today:

Netherlands Still growth opportunities ahead for Albert Heijn

Belgium LiAlbtLeveraging our Albert HijHeijn format and business model in Flanders

Czech Republic Creating value with Albert in the CZ market small stores supermarkets online

Proprietary and Company Confidential 5 Netherlands Albert Heijn remains the leading player, managing consistent growth in a tough and consolidating market

40 Main Market share Market share Market share NL 2007 2011 development supermarkets indicative 20 Nielsen Nielsen

Albert Heijn 29.5% 33.5% 35.0+% 0 (incl. 82 new stores) 14.3% 12.1% X -20 8.9% 7.9%

-40 7.3% X Plus 6.0% 5.9% -60 4.4% 8.9% towards 20.0% (incl. SdB/C1000) -80

Consumer Trust Economic Environment Willingness to buy 4.0% 6.7%

Proprietary and Company Confidential 6 Netherlands Over the years we have improved our positioning and are receiving high customer scores, with a uniquely broad and differentiated format portfolio

High customer scores Unique store portfolio

GfK national survey; Summer Report 2012 format current store count

Small sm 246 (200 – 1,000m2)

Medium sm 464 (1,000 – 1,800m2) ermarkets

pp Large sm 74

su (1,800 – 2,800m2)

XL 34 (2,800 – 4,000m2)

To Go 58 small stores

Proprietary and Company Confidential 7 Netherlands Albert Heijn’s strong value proposition: being a great place to shop for the consumer

Great quality lit nr 1 Quality – GfK survey

Great fresh nr 1 Fresh with AHXL – GfK survey

Distinctive own brand 54% incl. Fresh

Mid-market pricing lower than Plus and C1000, +3% vs Jumbo

Attractive promotions nr 1 Highest Discounts – Consumentenbond

Better Place to Shop nr 1 Supermarket with AHXL – GfK survey nr 1 Best Brand in NL – Centre Brand Analysis

Proprietary and Company Confidential 8 Netherlands We are one of the top performers in ID sales growth, enjoying the highest penetration rates in the market

Strong ID sales growth AH in the market (2005 – 2011) Highest household penetration AH in the market (2012) % 9.0% 8.5% 50 1100 7.7%

6.5% 40 900 799 800 801 801 800 802 802 802 809 815 5.1% 5.0% 4.0% 4.0% 3.7% 30 700 3.0% 2.9% 2.5% 2.0% 1.5% 20 500 ***

10 300 289 289 293 290 290 295 2005 2006 2007 2008 2009 2010 2011 268 278 286 287 0 100 Albert Heijn * Jumbo ** 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52

* Identical sales growth AH incl. AH To Go ** Source: Jumbo press releases: Jumbo autonomous growth *** Source: GFK

Proprietary and Company Confidential 9 Netherlands Through acquisition, we are further optimizing our network

Acquired stores C1000 / Jumbo : 82

Total net sales 2011 : €560 mln

Total sales area m2 : 82,000

Avg. sales / m2 per week : €187

Entrepreneurs : 70, with 78 stores

AH white spots now filled :57: 57

Extra customers get AH nearby : 430,000

2012: 15 stores remodeled to AH

2013: Convert the majority of stores in 2013

Proprietary and Company Confidential 10 Netherlands we continue to see opportunities for growth

Commercial Store formats and assortment

Fresh Re-new and expand AH to go Renew and expand stores assortment

Value

Online and assortment Promotions Expand deliveryPUPs Service counters

Bonus

Expand to full AHXL assortment Selection Bol assortment

Proprietary and Company Confidential 11 Belgium We are successfully expanding our supermarkets, steadily building a Flemish network

Focus: Dutch speaking part of Belgium (Flanders) Stores open : 10

Employees : 457

Transactions / week : 104,000

Customer “Bonus” cards : 130,000

FbkFacebook fans : 30, 000 andtid counting

Stores end-2012 : 11

In 2013 we aim to double our store count

Well on track towards 50 stores in 2016

Proprietary and Company Confidential 12 Belgium very competitive positioning in the market

*

Proprietary and Company Confidential 13

Source: Het Laatste Nieuws regional edition 8 June 2012 Belgium winning many fans

Proprietary and Company Confidential 14 Czech Republic in the maturing Czech market, Ahold is one of the major players

2006 2011 Total Market100% 100% Modern Trade 73% 82% Compact (2,500 – 6,000) 19% 28% (>6,000) 20% 16% Supermarket 18% 21% Discount 15% 18% Traditional trade 27% 18%

Net sales Market share Rank Banner (() billion) 2011e* 1 1.7 20.6% 2 Albert 1.5 16.9% Market: Competition continues expansion of approx. 3 Kaufland 1.3 16.0% +6% sq. m. per year (mainly Tesco and Kaufland) 4 Penny 1.1 12.7% 5 Globus 0.9 10.2% Albert: Broad network of 227 supermarkets 6 Lidl 0.9 9.7% and 55 compact 7 0.7 8.0% 8 Interspar 0.5 5.6% Albert restructured as of 2009 * Estimated market share Nielsen: Ahold management estimated

Proprietary and Company Confidential 15 Czech Republic We restructured Albert applying our Ahold business model

4. Leading to profit improvement 1. Reduced operational costs

Opex Operating profit

3. Driving ID sales 2. Invested in repositioning

Gross profit as ID consumer sales all stores % of sales (excl. shrink)

Proprietary and Company Confidential 16 Czech Republic Albert well on track in driving sales, ahead of competition

Identical sales growth, consumer sales

In 2012 Albert remodeled nine stores to new compact format “One”

2009 2010 2011 Outlook 2012 Sales per m2, consumer sales per week in CZK

Market Albert

2010 2012 YTD wk 39 2010 2012 YTD wk 39

* Source Nielsen: incl Tesco, Interspar, Billa, Globus, Interspar

Proprietary and Company Confidential 17 Czech Republic Outlook: strong plans to further increase profit and create value in the market

4. Reinvest cash flows 1. Further reduce costs

Roll out Project One Simplicity projects - Shrinkage Open new supermarkets - Rent reduction -Admin

3. Driving ID sales 2. Invest in the customer

Project One ID growth Great quality and freshness

Grow sales per sq. m. Findi ng the pro duc ts you wan t ahead of competition Great prices and exciting promotions

Proprietary and Company Confidential 18 Key takeaways

Still growth opportunities ahead for Albert Heijn in the Netherlands

Leveraging our Albert Heijn format and business model in Flanders, Belgium

Creating value with Albert in the Czech market

Proprietary and Company Confidential 19 Safe harbor

Today’s presentations include forward-looking statements, which do not refer to historical facts but refer to expectations based on management's current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those included in such statements. These forward-looking statements include, but are not limited to, statements as to Ahold’s performance compared to the market , organizational structure, investments in price and value, growth strategy, focus on local operations, cost, store efficiency and productivity, associates, delivering on promises, inventory reduction, standardization, financials, shopping model, digital solutions, food and non-food marketplace opportunities and pick-up points. These forward-looking statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from future results expressed or implied by the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond Ahold’s ability to control or estimate precisely, such as the effect of general economic or political conditions, fluctuations in exchange rates or interest rates, increases or changes in competition, Ahold’s ability to implement and complete successfully its plans and strategies, the benefits from and resources generated by Ahold’s plans and strategggies being less than or different from those antici pated, chan ges in Ahold’s li qyquidity needs, the actions of com petitors and third parties and other factors discussed in Ahold’s public filings and other disclosures. The audience is cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of these presentations. Koninklijke Ahold N.V. does not assume any obligation to update any public information or forward-looking statements in these presentations to reflect subsequent events or circumstances, except as may be required by applicable laws. Outside the Netherlands, Koninklijke Ahold N. V., be ing its reg is tere d name, presen ts itse lf un der the name o f “Roya l Aho ld” or s imp ly “Aho ld”.

Nielsen Information does not constitute a reliable independent basis for investment advice or Nielsen’s opinion as to the value of any security or the advisability of investing in, purchasing or selling any security

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