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Tilburg University Grocery Retail Dynamics and Store Choice Van Lin Tilburg University Grocery retail dynamics and store choice van Lin, Arjen Publication date: 2014 Document Version Publisher's PDF, also known as Version of record Link to publication in Tilburg University Research Portal Citation for published version (APA): van Lin, A. (2014). Grocery retail dynamics and store choice. CentER, Center for Economic Research. General rights Copyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright owners and it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights. • Users may download and print one copy of any publication from the public portal for the purpose of private study or research. • You may not further distribute the material or use it for any profit-making activity or commercial gain • You may freely distribute the URL identifying the publication in the public portal Take down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim. Download date: 30. sep. 2021 Grocery Retail Dynamics and Store Choice Arjen van Lin Grocery Retail Dynamics and Store Choice Proefschrift ter verkrijging van de graad van doctor aan Tilburg University op gezag van de rector magnificus, prof. dr. Ph. Eijlander, in het openbaar te verdedigen ten overstaan van een door het college voor promoties aangewezen commissie in de aula van de Universiteit op woensdag 18 juni 2014 om 16.15 uur door Arjen Ignatius Johan Gerard van Lin geboren op 21 mei 1986 te Haelen. Promotor: Prof. dr. Els Gijsbrechts Committee: Prof. dr. ir. Bart J. Bronnenberg, Professor of Marketing and CentER Fellow, School of Economics and Management, Tilburg University, The Netherlands. Prof. dr. Marnik G. Dekimpe, Research Professor of Marketing and CentER Fellow, School of Economics and Management, Tilburg University, The Netherlands, and Professor of Marketing, Faculty of Business and Economics, Catholic University Leuven, Belgium. Prof. dr. Edward J. Fox, W. R. and Judy Howell Director, JCPenney Center for Retail Excellence, USA, and Associate Professor, Edwin L. Cox School of Business, Southern Methodist University, USA. Prof. dr. Els Gijsbrechts, Professor of Quantitative Marketing and CentER Fellow, School of Economics and Management, Tilburg University, The Netherlands. Prof. dr. Laurens M. Sloot, Professor of Retail Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands, and Academic Director, EFMI Business School, The Netherlands. Prof. dr. ir. Jan-Benedict E.M. Steenkamp, C. Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing, Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA. Acknowledgments This dissertation marks the end of an era. I have had the pleasure to spend the last 10 years at Tilburg University. When I started my studies in Tilburg in 2004, I would have never envisioned staying there for 10 years and obtaining a Ph.D. in Marketing. Looking back, I am very happy to be offered this opportunity. Yet, I would not have been able to do so without the tremendous support from many people. I would like to take the opportunity to thank all of you who contributed to this dissertation and who supported me throughout the process. First and foremost, I am greatly indebted to my promotor, Els Gijsbrechts. Els, as the supervisor of my first master thesis in 2008, you introduced me to academic research. Thank you for believing in my capabilities and agreeing to be my promotor when I started my Ph.D. Your expertise, precision, patience, and involvement have been very important to my dissertation. Dear Els, I am extremely thankful for your supervision and for your extraordinary support. I could not have asked for a better supervisor! I am looking forward to our further collaboration. In addition, I am truly honored that Bart Bronnenberg, Marnik Dekimpe, Edward Fox, Laurens Sloot, and Jan-Benedict Steenkamp were willing to serve on my doctoral committee. Thank you for your excellent suggestions and comments that have greatly improved my dissertation, your feedback is truly appreciated. Special thanks go to Bart and Marnik, whose comments on my work over the years have been very valuable. i I am also thankful to my former colleagues at the Marketing department at Tilburg University. Anick, Anne, Anke, Aurélie, Barbara B., Barbara D., Bart S., Carlos, Cedric, Elaine, Ellen, Ernst, George, Hans, Henk, Inge, Marit, Natasja, Rik, Stefan, and Vincent, thank you for our nice talks, your valuable feedback during our annual summer camps, and for being there! Heidi, Scarlett, and all others at the secretary, thank you for helping me out when needed. Special thanks go to Robert, who supervised my second master thesis. Robert, I am grateful for your help during my internship at Philips, and for our nice discussions after I stayed in Tilburg as a Ph.D.-student. In addition, I would like to thank my new colleagues at VU University Amsterdam for offering me the opportunity to continue my academic career and for their warm welcome. I would also like to thank AiMark and GfK for providing us with the data. In particular, I would like to thank Bernadette for her help in enabling access to the data and for her support. Furthermore, I would like to thank the Marketing department and CentER at Tilburg University for providing financial support throughout my Ph.D., and SURFsara for its support in using the Dutch national e-infrastructure. Special thanks go also to my fellow Ph.D. students at the Marketing department. First, I would like to thank Johanna, my office mate. Johanna, thank you for our nice discussions on research (whether it was about retailing, methods, or innovation) and (academic) life – I could not have wished for a nicer office mate! I wish you all the best in the United States! Mark and Anne, thank you for our discussions on retailing and other interesting stories. Didi, Jaione, Millie, Néomie, Benjamin, Soulimane, Yufeng, Esther, Kristopher, Max, and Yan, thank you for our pleasant talks and for your participation in the annual Sinterklaas-event! ii Thanks also to my friends from Maastricht. Hannes (now in Tilburg), my (unofficial) academic brother, thanks for our great talks in Maastricht, Tilburg, Seattle, Istanbul, and Den Bosch! Johannes, thank you for our pleasant discussions on research and life in general and for having me over in Maastricht! Jonne and Eddy: it is an honor to me to have you two standing by my side as paranymphs. Jonne, my (official) academic brother, as a next-door neighbor at the department you were always available for a talk. I look back with pleasure to many interesting discussions on modeling, programming, and many other issues. Eddy, thanks for being a good friend and for all the great drinks. I am very happy that you agreed to be my paranymph. Of course, I could have not have finished this dissertation without the support from my family and friends. Pap en mam, bedankt voor jullie onvoorwaardelijke steun gedurende mijn studie en het promotietraject. Ook al zeg ik het vaak niet met veel woorden: ik ben enorm dankbaar voor alles in de afgelopen jaren! Nieke, Wouter, en familieleden: bedankt voor jullie belangstelling en support. Mijn vrienden in Heeswijk en daarbuiten: ondanks dat ik de afgelopen jaren vaak heb laten afweten vanwege mijn proefschrift heb ik goede herinneringen aan vele leuke avonden en trips – dat er nog vele mogen volgen! Arthur, bedankt voor de bloedstollende squash matches en de mooie avonden in de Rijtse Akkers! Last but certainly not least: Suzanne, bedankt voor je eindeloze geduld met mijn proefschrift. Ondanks de drukke avonden en weekenden heb je volgehouden, en met dit proefschrift komen er hopelijk minder drukke tijden aan! Ik kijk uit naar de toekomst! ‘s-Hertogenbosch, May 7, 2014 iii iv Table of Contents Chapter 1: Introduction ........................................................................................................ 1 1.1 Store Acquisitions ............................................................................................................. 2 1.2 Channel Blurring and Promotion-Induced Competition ........................................... 4 1.3 Outline of this Dissertation ............................................................................................. 5 Chapter 2: Shopper Loyalty to Whom? Chain Versus Outlet Loyalty in the Context of Store Acquisitions ............................................................................................................ 9 2.1 Literature and Conceptual Framework ....................................................................... 13 2.2 Model ............................................................................................................................... 21 2.3 Data................................................................................................................................... 31 2.4 Results .............................................................................................................................. 37 2.5 Implications ..................................................................................................................... 45 2.6 Discussion ........................................................................................................................ 54 Appendices ...........................................................................................................................
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