University of Tennessee, Knoxville TRACE: Tennessee Research and Creative Exchange Masters Theses Graduate School 12-2014 Managing the Brand: Administrative Structure of the Hidden Profession of Collegiate Trademark Licensing Katrina M. Phelps University of Tennessee - Knoxville,
[email protected] Follow this and additional works at: https://trace.tennessee.edu/utk_gradthes Part of the Sales and Merchandising Commons, and the Sports Management Commons Recommended Citation Phelps, Katrina M., "Managing the Brand: Administrative Structure of the Hidden Profession of Collegiate Trademark Licensing. " Master's Thesis, University of Tennessee, 2014. https://trace.tennessee.edu/utk_gradthes/3170 This Thesis is brought to you for free and open access by the Graduate School at TRACE: Tennessee Research and Creative Exchange. It has been accepted for inclusion in Masters Theses by an authorized administrator of TRACE: Tennessee Research and Creative Exchange. For more information, please contact
[email protected]. To the Graduate Council: I am submitting herewith a thesis written by Katrina M. Phelps entitled "Managing the Brand: Administrative Structure of the Hidden Profession of Collegiate Trademark Licensing." I have examined the final electronic copy of this thesis for form and content and recommend that it be accepted in partial fulfillment of the equirr ements for the degree of Master of Science, with a major in Recreation and Sport Management. Robin Hardin, Major Professor We have read this thesis and recommend its acceptance: Steven Waller, James Bemiller Accepted for the Council: Carolyn R. Hodges Vice Provost and Dean of the Graduate School (Original signatures are on file with official studentecor r ds.) Managing the Brand: Administrative Structure of the Hidden Profession of Collegiate Trademark Licensing A Thesis Presented for the Master of Science Degree The University of Tennessee, Knoxville Katrina M.