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Relay for Life Sponsorship Chair Guidebook

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Relay for Life Sponsorship Chair Guidebook Relay For Life Sponsorship Chair Guidebook American Cancer Society Eastern Division RelayForLife.org SPONSORSHIP CHAIR guidebook Table of Contents WELCOME TO THE RELAY FOR LIFE COMMITTEE!...........................................................................................................4 WHERE DO THE DOLLARS GO?.............................................................................................................................................5 RELAY FOR LIFE OVERVIEW...................................................................................................................................................8 WHAT IS RELAY FOR LIFE?........................................................................................................................................................8 PHILOSOPHY – WHY WE RELAY ...............................................................................................................................................8 WHY RELAY?............................................................................................................................................................................8 NATIONAL RELAY FOR LIFE EVENT STANDARDS.........................................................................................................................9 Overnight Event...................................................................................................................................................................9 Opening and Closing Ceremony..........................................................................................................................................9 Luminaria Ceremony ...........................................................................................................................................................9 Survivorship Activities .........................................................................................................................................................9 Mission Delivery..................................................................................................................................................................9 Team Registration/Commitment Fee ...................................................................................................................................9 Tobacco-Free Environment .................................................................................................................................................9 No Alcohol Allowed .............................................................................................................................................................9 Follow National Text/Graphic Standards..........................................................................................................................10 NATIONAL RELAY FOR LIFE EVENT RECOMMENDATIONS .........................................................................................................10 Always Focus on Teams.....................................................................................................................................................10 Mentor Teams Through Time.............................................................................................................................................10 Communicate, Communicate, Communicate .....................................................................................................................10 Location, Location, Location.............................................................................................................................................10 Length of Event..................................................................................................................................................................10 RELAY FOR LIFE ACROSS THE COUNTRY ..................................................................................................................................11 INTERNATIONAL RELAY FOR LIFE .............................................................................................................................................12 STEP 1 – RECOGNIZE YOUR COMMITMENT.....................................................................................................................13 JOB DESCRIPTION:SPONSORSHIP CHAIR ..................................................................................................................................13 Support Provided...............................................................................................................................................................13 Staff & Volunteer Partnership ...........................................................................................................................................14 YOUR ROLE ON THE RELAY PLANNING COMMITTEE.................................................................................................................14 YOUR ROLE LEADING THE SPONSORSHIP SUB-COMMITTEE ......................................................................................................15 SUGGESTED ROLE DELINEATIONS WITHIN THE SPONSORSHIP SUB-COMMITTEE.........................................................................16 Sponsorship Sub-Committee Chair – Sub-committee Leader............................................................................................16 Sponsorship Sub-Committee Partner: Relationship Manager...........................................................................................16 PARTNERSHIP AGREEMENT ......................................................................................................................................................18 SUGGESTED TIMELINE..............................................................................................................................................................21 Your Relay For Life!..........................................................................................................................................................23 STEP 2 – RECRUIT YOUR PARTNERS...................................................................................................................................24 FIND HELP…BUILD YOUR SUB-COMMITTEE............................................................................................................................24 WHERE TO LOOK FOR HELP.....................................................................................................................................................24 DEFINING EXPECTATIONS WITH YOUR SUB-COMMITTEE PARTNERS .........................................................................................24 LEAD YOUR SUB-COMMITTEE WELL........................................................................................................................................25 STEP 3 – ESTABLISH A PLAN ................................................................................................................................................26 2 American Cancer Society Eastern Division 1.800.227.2345 www.cancer.org SPONSORSHIP CHAIR guidebook SET YOUR GOAL .....................................................................................................................................................................26 YOUR ACTION PLAN ...............................................................................................................................................................27 STEP 4 – MANAGE THE SPONSORSHIP RELATIONSHIP MANAGERS ...........................................................................28 SUB-COMMITTEE MEETINGS....................................................................................................................................................28 Set Meeting Dates, Times, and Agendas............................................................................................................................28 Review Goal.......................................................................................................................................................................28 Set a Team Timeline...........................................................................................................................................................28 Determine a Method of Reporting .....................................................................................................................................28 Thank Your Sponsors.........................................................................................................................................................28 STEP 5 – SET THE SPONSORSHIP LEVELS & BENEFITS.....................................................................................................29 STANDARD SPONSORSHIP LEVELS AND BENEFITS......................................................................................................................29 PRICING OF BENEFITS...............................................................................................................................................................29 SPONSORSHIP LEVELS ..............................................................................................................................................................29 STEP 6 – MAKE THE ASK ......................................................................................................................................................30
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