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Relay for Life Celebrate. Remember. Fight Back. Relay For Life New England Division Leadership Handbook 2011 Winter 2011 Welcome! And thank you for all that you do to help the American Cancer Society reach its lifesaving goals. Your dedication and service are invaluable. As a result of all of your efforts, the American Cancer Society has been able to improve the lives of so many through research, education, advocacy and service. Whether starting a new Relay For Life or joining an existing Relay event in your community, you will find that this handbook is a great resource in assuring your success. It includes all the tools you will need to plan and execute your Relay For Life. Along with the National Standards, a planning calendar, and an in-depth look at all of the components of a Relay, this guide includes an overview of the American Cancer Society’s accomplishments in which Relay dollars have played a key role. We hope you find this handbook useful and urge you to use all available resources, including the American Cancer Society web site and the New England Division Task Force. We are so proud of our past successes, and look forward to continued growth in the future. Good luck in your planning, and thank you again for all that you do. Gratefully, The New England Division Relay For Life Task Force 2010 - 2011 Dan Bahr, Co-Chair Sandy McDonald Alexis Begin Liz Morgan Angel Cappella Lynne Peters, Chair Mary Kate Dolan Sara Pieczarka Alan Hoang, Co-Chair CLT Nick Simmons-Stern, Co-Chair CLT Howard Karp Laura Sweeney Erik Langhoff Darci Woodward, Chair NETT Alice Leonard Amy Yobst American Cancer Society Relay For Life Leadership Handbook 2011 Table of Contents Who Is the American Cancer Society? ......................................................................................5 American Cancer Society Year 2015 Goals ................................................................................6 Relay For Life Overview..............................................................................................................7 History of Relay...........................................................................................................................................................8 Impact of Relay...........................................................................................................................................................8 Relay For Life Standards ...........................................................................................................10 Mandatory National Standards.........................................................................................................................10 Recommended National Standards..................................................................................................................11 New England Standards........................................................................................................................................12 New England Recommendations.......................................................................................................................13 Tips for Building Relationships ..........................................................................................................................17 Elements of Success.................................................................................................................................................17 Building Relay Excellence – The 5 Ds ..............................................................................................................18 Key Research Findings for the 5 Ds...................................................................................................................20 Your Contributions at Work .....................................................................................................23 Leadership Development..........................................................................................................24 Planning Benchmarks............................................................................................................................................25 Leadership Committee Recruitment and Development............................................................................28 Developing Your Relay For Life Leadership Committee ...........................................................................29 Sample Relay For Life Leadership Committee Organizational Chart .................................................30 Committee Structure and Responsibilities.....................................................................................................31 Volunteer Opportunities........................................................................................................................................37 Team Development: The Key to Relay Success .......................................................................38 Team Development Recommendations and Benchmarks.......................................................................38 Team Development Committee..........................................................................................................................40 Recruiting Team Captains ...................................................................................................................................42 Team Retention Recommendations .................................................................................................................45 Team Recognition....................................................................................................................................................45 Mentoring Team Captains ...................................................................................................................................47 Communicating with Your Committee and Teams....................................................................................48 Relay For Life Team Retention Cycle................................................................................................................49 Survivorship Development .......................................................................................................50 Survivorship Subcommittee Position Descriptions.....................................................................................51 Recruiting Survivors for Relay ............................................................................................................................52 Survivor Involvement and Activities ................................................................................................................53 National Survivorship/Relay For Life HOPE Model ...................................................................................55 Fundraising Development ........................................................................................................56 Team and Individual Fundraising....................................................................................................................56 Types of Fundraising..............................................................................................................................................56 Relay For Life Fundraising Club ........................................................................................................................59 Third Party Team Fundraisers: Guidelines for Organizers......................................................60 Use of the Relay For Life Logo for Team Fundraisers ................................................................................62 Event Development...................................................................................................................64 Relay For Life Ceremonies....................................................................................................................................64 Entertainment and Activities..............................................................................................................................66 Entertainment and Activities..............................................................................................................................67 Fight Back Through ...................................................................................................................68 Mission Education .....................................................................................................................68 We are here for you 24 hours a day, 365 days a year. cancer.org RelayForLife.org 1.800.227.2345 - 2 - American Cancer Society Relay For Life Leadership Handbook 2011 Fight Back Through Advocacy ..................................................................................................70 Why advocacy at Relay For Life?.......................................................................................................................70 What’s involved? ......................................................................................................................................................71 American Cancer Society Cancer Action Network (ACS CAN) Mission Statement ......................71 Questions & Answers on ACS CAN Membership.........................................................................................71 Meetings and Relay For Life .....................................................................................................73 Meetings
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