Relay For Life Sponsorship Chair Guidebook American Cancer Society Eastern Division RelayForLife.org SPONSORSHIP CHAIR guidebook Table of Contents WELCOME TO THE RELAY FOR LIFE COMMITTEE!...........................................................................................................4 WHERE DO THE DOLLARS GO?.............................................................................................................................................5 RELAY FOR LIFE OVERVIEW...................................................................................................................................................8 WHAT IS RELAY FOR LIFE?........................................................................................................................................................8 PHILOSOPHY – WHY WE RELAY ...............................................................................................................................................8 WHY RELAY?............................................................................................................................................................................8 NATIONAL RELAY FOR LIFE EVENT STANDARDS.........................................................................................................................9 Overnight Event...................................................................................................................................................................9 Opening and Closing Ceremony..........................................................................................................................................9 Luminaria Ceremony ...........................................................................................................................................................9 Survivorship Activities .........................................................................................................................................................9 Mission Delivery..................................................................................................................................................................9 Team Registration/Commitment Fee ...................................................................................................................................9 Tobacco-Free Environment .................................................................................................................................................9 No Alcohol Allowed .............................................................................................................................................................9 Follow National Text/Graphic Standards..........................................................................................................................10 NATIONAL RELAY FOR LIFE EVENT RECOMMENDATIONS .........................................................................................................10 Always Focus on Teams.....................................................................................................................................................10 Mentor Teams Through Time.............................................................................................................................................10 Communicate, Communicate, Communicate .....................................................................................................................10 Location, Location, Location.............................................................................................................................................10 Length of Event..................................................................................................................................................................10 RELAY FOR LIFE ACROSS THE COUNTRY ..................................................................................................................................11 INTERNATIONAL RELAY FOR LIFE .............................................................................................................................................12 STEP 1 – RECOGNIZE YOUR COMMITMENT.....................................................................................................................13 JOB DESCRIPTION:SPONSORSHIP CHAIR ..................................................................................................................................13 Support Provided...............................................................................................................................................................13 Staff & Volunteer Partnership ...........................................................................................................................................14 YOUR ROLE ON THE RELAY PLANNING COMMITTEE.................................................................................................................14 YOUR ROLE LEADING THE SPONSORSHIP SUB-COMMITTEE ......................................................................................................15 SUGGESTED ROLE DELINEATIONS WITHIN THE SPONSORSHIP SUB-COMMITTEE.........................................................................16 Sponsorship Sub-Committee Chair – Sub-committee Leader............................................................................................16 Sponsorship Sub-Committee Partner: Relationship Manager...........................................................................................16 PARTNERSHIP AGREEMENT ......................................................................................................................................................18 SUGGESTED TIMELINE..............................................................................................................................................................21 Your Relay For Life!..........................................................................................................................................................23 STEP 2 – RECRUIT YOUR PARTNERS...................................................................................................................................24 FIND HELP…BUILD YOUR SUB-COMMITTEE............................................................................................................................24 WHERE TO LOOK FOR HELP.....................................................................................................................................................24 DEFINING EXPECTATIONS WITH YOUR SUB-COMMITTEE PARTNERS .........................................................................................24 LEAD YOUR SUB-COMMITTEE WELL........................................................................................................................................25 STEP 3 – ESTABLISH A PLAN ................................................................................................................................................26 2 American Cancer Society Eastern Division 1.800.227.2345 www.cancer.org SPONSORSHIP CHAIR guidebook SET YOUR GOAL .....................................................................................................................................................................26 YOUR ACTION PLAN ...............................................................................................................................................................27 STEP 4 – MANAGE THE SPONSORSHIP RELATIONSHIP MANAGERS ...........................................................................28 SUB-COMMITTEE MEETINGS....................................................................................................................................................28 Set Meeting Dates, Times, and Agendas............................................................................................................................28 Review Goal.......................................................................................................................................................................28 Set a Team Timeline...........................................................................................................................................................28 Determine a Method of Reporting .....................................................................................................................................28 Thank Your Sponsors.........................................................................................................................................................28 STEP 5 – SET THE SPONSORSHIP LEVELS & BENEFITS.....................................................................................................29 STANDARD SPONSORSHIP LEVELS AND BENEFITS......................................................................................................................29 PRICING OF BENEFITS...............................................................................................................................................................29 SPONSORSHIP LEVELS ..............................................................................................................................................................29 STEP 6 – MAKE THE ASK ......................................................................................................................................................30