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Ramada Hotel and Suites The Corporation of Delta Tourism Strategy October 2006 DRAFT Grant Thornton LLP Chartered Accountants Management Consultants October 26, 2006 49–4224 The Corporation of Delta 4500 Clarence Taylor Crescent Delta BC V4K 3E2 Attention: Ms. Cheryl Hall, Senior Policy Analyst Dear Ms. Hall: Re: Delta Tourism Strategy On behalf of Grant Thornton LLP, I am pleased to provide you with the Delta Tourism Strategy. As per the terms of reference, the enclosed report presents a vision, goals, strategies, and implementation framework. Results from research and analysis related to tourism trends, products and markets in Delta are also provided in the report. We thank you for your cooperation and assistance during this assignment, and we appreciate the opportunity of working with you and the Standing Committee on Tourism and Economic Development. We will be pleased to hear from you if we may be of assistance in any related matters, in the interpretation of our findings, or in the furtherance of this project. Yours truly, MANAGEMENT CONSULTANTS Per: Doug Bastin, CMC Partner, Grant Thornton Consulting Grant Thornton Place Suite 1600, 333 Seymour Street Vancouver, British Columbia V6B 0A4 T (604) 687-2711 F (604) 685-6569 E [email protected] W www.GrantThornton.ca Canadian Member of Grant Thornton International The Corporation of Delta Tourism Strategy October 2006 - DRAFT Contents Preface............................................................................................................................................1 Glossary of Terms .........................................................................................................................2 Introduction.................................................................................................................................2 Glossary ......................................................................................................................................2 Executive Summary ......................................................................................................................6 Introduction.................................................................................................................................6 Vision, Goals and Strategies .......................................................................................................9 Implementation Framework ......................................................................................................11 Recommended Next Steps ........................................................................................................15 Introduction.................................................................................................................................16 Background ...............................................................................................................................16 Scope of Engagement................................................................................................................16 Report Structure ........................................................................................................................17 Area Overview.............................................................................................................................18 Introduction...............................................................................................................................18 Location ....................................................................................................................................18 Delta’s Three Communities ......................................................................................................18 Population .................................................................................................................................19 Climate ......................................................................................................................................19 Economic Sectors......................................................................................................................19 Ambience ..................................................................................................................................19 Conclusions...............................................................................................................................20 Tourism Trends...........................................................................................................................21 Introduction...............................................................................................................................21 Tourism Trends – General Travel .............................................................................................21 Tourism Trends – British Columbia..........................................................................................22 Tourism Trends – Greater Vancouver.......................................................................................24 Key Conclusions and Implications for the Delta Area..............................................................24 Delta Tourism Profile and Integrated Analysis........................................................................26 Introduction...............................................................................................................................26 Tourism Product / Support Services Profile..............................................................................26 Tourism Product / Support Service Linkages ...........................................................................31 Determination of Product Priorities ..........................................................................................34 Market Overview ......................................................................................................................35 The Corporation of Delta Tourism Strategy October 2006 - DRAFT Organizational Structure and Leadership..................................................................................39 Conclusions...............................................................................................................................40 Strengths, Opportunities and Constraints................................................................................42 Introduction...............................................................................................................................42 Tourism Leadership and Management......................................................................................42 Markets......................................................................................................................................44 Marketing and Packaging..........................................................................................................45 Destination and Tourism Products ............................................................................................46 Tourism Related Infrastructure and Transportation ..................................................................48 Conclusions...............................................................................................................................50 Vision, Goals and Strategies.......................................................................................................52 Introduction...............................................................................................................................52 Tourism Vision for Delta ..........................................................................................................52 Tourism Goals and Strategies ...................................................................................................52 Conclusions...............................................................................................................................68 Implementation Framework ......................................................................................................69 Introduction...............................................................................................................................69 Implementation Framework ......................................................................................................69 Recommended Next Steps ........................................................................................................73 Appendices Appendix A Stakeholder Focus Group Notes and Participants Appendix B UBCM Community Tourism Funding Program Appendix C Maps of the Lower Mainland and Delta Appendix D Tourism Product and Support Sector Profiles Appendix E Key Tourism Agencies and Organizations Appendix F Tourism British Columbia 2006/2007 Program Guide Appendix G Intended Outcomes for Goals and Strategies Appendix H Implementation Framework by Start-Up Time The Corporation of Delta 1 Tourism Strategy October 2006 - DRAFT Preface The Delta Tourism Strategy was developed from May to September 2006 by Grant Thornton LLP on behalf of the Corporation of Delta. Critical direction and input in the development of the Delta Tourism Strategy was provided by The Standing Committee on Tourism and Economic Development. Members of the Standing Committee consist of: Mayor Lois Jackson – Mayor, The Corporation of Delta Vicki Huntington – Councillor, The Corporation of Delta Robert Campbell – Councillor, The Corporation
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