Introducing the Vegas Chamber Cultivating Growth and Prosperity Page 14

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8985 S. Eastern Ave., #205 , NV 89123 Cultivating growth and prosperity

MARY BETH SEWALD PRESIDENT & CEO

ast month at Preview Las Vegas, we And we are tenacious – with an unyielding were proud to introduce our new commitment to our members and their needs. L brand, the Vegas Chamber. This Whether it's affordable health care for small brand evolution comes from our businesses or retirement plans to help all employees conversations with you. You told us save, the Vegas Chamber is fighting at the highest what you needed most from the Chamber, what your levels for you. challenges are, and how the world of business is rapidly shifting. Speaking of our tenacity, the teachers’ union announced it is proposing two tax increases that will As Vegas transforms, it is important that the negatively impact businesses, Southern Nevadans, Chamber stays ahead of the game and evolves and visitors. The first proposal is an increase to the along with it. Vegas is the coolest city in the world. gaming tax, and the second would increase Clark It’s bold and exciting. And so are the businesses – County’s sales tax to nearly 10 percent, making our our members - that fuel its economy and drive the sales tax one of the highest in the country. This growth of our city. would put tremendous burden on working families, who would pay higher taxes on many goods such This is more than a name and logo change. Our as clothing, shoes, school supplies, and even cars. It rebranding is about a shift in our culture, how the would also have a chilling effect on visitor spending Type Vegas Chamber is doing business now and into the on retail items. to future to give our members and the community enter what they need to grow and thrive in this new age of The Vegas Chamber will do whatever it takes to text business. oppose these two initiative petitions. Passing taxes by initiative petition is the wrong way of making At the core of it all is the purpose of the Vegas policy changes because it creates laws that are Chamber: Cultivating growth and prosperity. It is inflexible and cannot be adjusted to adapt to infused into everything we do. changes in the economy or correcting unintended consequences. We are tireless, fearless, and effective advocates for our members, and give you a voice. We are easily We look forward to the next era of the Vegas accessible to all members and empower you to Chamber, and working with all of you to ensure Las succeed. We embrace our Vegas-ness and reflect the Vegas grows and thrives. boldness and uniqueness of our city. We care deeply about the Southern community and want to collaborate to make sure we create a bright future for the entire state.

8985 S. Eastern Ave., #205 Las Vegas, NV 89123 VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 3 VC in DC Business Voice 2020 Washington, D.C. Fly-In VOLUME 41 NUMBER 02

Vegas Chamber 575 Symphony Park Avenue, Ste. 100 Las Vegas, NV 89106 702.641.5822 • VegasChamber.com

Mary Beth Sewald President & CEO Vegas Chamber

2020 Board of Trustees Trustees Emeritus Board Executive Committee

Tom Burns Paul Anderson Jay Barrett Chairman Boyd Gaming The JABarrett Company Cragin & Pike Joseph Asher Senator Richard Bryan Gina Bongiovi William Hill US Fennemore Craig, P.C. Chair-Elect Bongiovi Law Firm Brandon Barkhuff Fafie Moore NV Energy ERA Brokers Terrance Shirey Consolidated Immediate Past Chairman Lisa Beckley Nevada State Bank The Beckley Group Bill Noonan Boyd Gaming Hugh Anderson Danielle Bisterfeldt Corporation (Retired) HighTower Las Vegas The Howard Hughes Corporation Jim Prather Michael Bolognini Michael Bonner Las Vegas Review- Cox Communications Greenberg Traurig, LLP Journal

Betsy Fretwell Bob Brown Bruce Spotleson Switch Opportunity Village The Neon Museum

John Guedry Kerry Bubolz John Wilcox Bank of Nevada JDW Group LLC

Lisa Howfield Tyler Corder KLAS-TV Findlay Automotive Past Chairpersons

Lori Nelson-Kraft Alex Dixon Las Vegas Convention and Visitors PureStar Berlyn Miller 1979 Authority Michael Feder Phil Arce 1984 Ellen Schulhofer Dickinson-Wright, PLLC Elaina Blake 1985 Monday, Sept. 14 to Brownstein Hyatt Farber Schreck Jeff Grace Dave Vlaming 1986 Chris Wilcox Gartner Thursday, Sept. 17 Eide Bailly LLP Jeffrey A. Silver 1988 Mark Hutchison Peter Thomas 1989 Ryan Woodward Hutchison & Steffen, PLLC National Technical Institute William Martin 1991 Gregory Lee Eureka Casino Resort Bob Maxey 1992 Production Team Denny Weddle 1993 Sara Lindgren JPMorgan Chase David Smith 1994

You Spoke. We Listened. Joyce Goedeke Ted Wiens, Jr. 1995 Publisher/Editor Rex Liu Family & Cosmetic Dentistry John O’Reilly 1996 Revamped & Reinvigorated! Cara Clarke Diane Dickerson 1997 Editor Marta Meana University of Nevada, Las Vegas Edward Crispell 1998 Pomai Weall Production Coordinator/ Napoleon McCallum Bill Wells 2001 Register Early - Savings Up to $700 Contributor The Las Vegas Sands Corporation Jay Kornmayer 2002 Noel Gonzalez Bill Nelson Lou Emmert 2003 Graphic Designer Piercy Bowler Taylor & Kern Tim Cashman 2004 Boyd Nelson Southwest Gas Corporation Hugh Anderson 2005 Registration Fees: $1,495 – per person John Wilcox 2006 Brig. Gen. Robert Novotny Nellis Air Force Base Fafie Moore2008 Early Bird Pricing through June 28, 2020 Karla Perez Steve Hill 2009 Valley Health System Kristin McMillan 2010

Teresa Di Loreto Michael Bonner 2011 Spouse Program Fees: $895 – per person Nevada Military Support Alliance Kevin Orrock 2012

The Business Voice Tina Quigley Jay Barrett 2013 Early Bird Pricing through June 28, 2020 (USPS #717-970) is published by Virgin Trains USA Vegas Chamber Bruce Spotleson 2014 575 Symphony Park Ave., Ste. 100 Chase Rankin Bob Brown 2015 Las Vegas, NV 89106 Las Vegas Review-Journal John Guedry 2016 Join us for Nevada's largest fly-in to our nation's capital. Annual Subscription $25 Mark Shearer Periodical postage paid at Raiders Bill Noonan 2017 Must be at least 21 years of age. Las Vegas, NV Michael Bolognini 2018 POSTMASTER: Larry Singer Send address changes to: Newmark Knight Frank Terrance Shirey 2019 Vegas Chamber, 575 Symphony Park Ave., Ste. 100 Vicky VanMeetren Las Vegas, NV 89106 Roseman University of Health Sciences

For more information, Chris Way KTNV-TV 13 Action News visit VegasChamber.com EDITORIAL POLICY: The Business Voice is a member newsletter of the Vegas Chamber. The Vegas Chamber welcomes input, ideas and suggestions from our members. As with any periodical, we must adhere to strict deadlines and we reserve the right to edit all materials submitted for publication. Commentaries that are marked as such do not necessarily reflect the opinion or position of the Chamber, its trustees or employees. The Chamber cannot guarantee the validity or accuracy of the content of paid advertisements. All content is subject to change. Questions or concerns about content of the Business Voice can be addressed to the Vice President of Marketing and Brand Strategy, Vegas Chamber, 575 Symphony Park Avenue, Ste. 100, Las Vegas, NV 89106. Table of Contents 08 FEBRUARY 2020 PREVIEW LAS VEGAS 2020 Cultivating growth and prosperity

6 Welcome New Members

7 Valuing Public Safety

8 Preview Las Vegas 2020

11 Vegas Young Professionals

12 Access Las Vegas

13 Member News

14 Introducing the 21 New Vegas Chamber WHAT ARE RETIREMENT 14 PLAN PARTICIPANTS SAYING? VIBRANT. FEARLESS. VEGAS CHAMBER. 18 What's Happening

21 What are the retirement plan participants saying?

22 Reminder: New State Laws Effective 2020

24 President's Club Spotlights 27 Ribbon Cuttings 22 28 Applications open for 27 Leadership Las Vegas NEW STATE LAWS EFFECTIVE IN 2020 RIBBON CUTTINGS

29 News You Can Use

33 Chamber News

28 29 LEADERSHIP LAS VEGAS NEWS YOU CAN USE

VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 5 WELCOME NEW MEMBERS!

PRESIDENT'S CLUB:

Cuningham Group Monarch Executive Architecture Solutions LLC cuningham.com monarchexecutivesolutions.com

Sephora T-Mobile Arena / AEG sephora.com t-mobilearena.com

160 Driving Academy Proficient Patios & Backyard Designs Altria Client Services Inc Qorksoft LLC Altum Elite Services Red Valley Media Group Champagne Life Gift Baskets Revenge MD Classical Music Education Foundation RH Brown & Company, LLC Connection Consulting Corp SBA Loan Group Court Appointed Special Advocates (CASA) SCA Promotions Program Screaming Images Empower Coaching U SeaQuest Las Vegas GEM Consulting Shoshone Village Global Cannabinoids The Nevada Wellness Group LLC dba Kika Stretch HEALOR Studios Jackson Hewitt Trusted Estate Planning Attorneys Jackson Hewitt Tax Service Wedding DJ Plus MCHEF LLC Zach Walkerlieb powered by Coldwell Banker Michele C Quinn Fine Art Advisory, LLC ZK Outpatient Rehabilitation Center Network Security Associates PCMA - Pharmaceutical Care Management Association

Members joined from December 15, 2019 - January 15, 2020 A Positive Outlook Valuing Public Safety There are few things more important to a community than tax in late 2015, and state legislators passed the Clark County public safety. Obviously, we all want to feel safe; but beyond the Crime Prevention Act during the 2016 Special Session of the intrinsic value of well-being and improved quality of life, there Nevada State Legislature. Both measures were specifically are broader economic and fiscal impacts to public safety. designed to put more police officers on the streets.

It doesn’t take empirical research to prove that people tend Due to that new funding, the Metropolitan Police to move out of higher crime areas and into areas where crime Department has added more than 700 officers over the past rates are lower. Nor does it take exhaustive academic study few years, pushing the staffing ratio to the 2.0 officers per to establish that business investment tends to be higher in 1,000 population target. While correlation does not equal areas with lower crime rates, and vice versa. causation, and there are number of additional factors at play, as the number of police officers has climbed, crime Although a fair amount of research does exist in this area, has declined. Crime dipped slightly in 2017, which was it is rarely considered in evaluating a community’s return followed by a notable 4.8 percent decline in 2018 that was on investment from public safety expenditures. Nearly a driven largely by a 9.2 percent fall in violent crime. By way decade ago, the RAND Corporation published a report of comparison, violent crime nationally fell by 3.9 percent entitled, Hidden in Plain Sight, What Cost-of-Crime Research during the same period. Can Tell Us About Investing in Police, which concluded that “returns on investments in police personnel are likely to be substantial.” More recently, a U.S. Governmental Accountability Office report on the cost of crime noted differences in how experts estimate costs, citing national impacts ranging from $690 billion to $3.4 trillion annually. Further still, Harvard researcher Thomas Abt calculated that each homicide costs a community between $10 million and $20 million, and Wilson Center fellow Viridiana Rios found that “increases in criminal presence and violent crime reduce economic diversification, increase sector concentration, and diminish economic complexity.”

What is certain is there’s a real, monetary cost of crime and real value in reducing it. Southern Nevada appears to be benefiting. Jeremy Aguero, Principal Analyst When Sheriff Joseph Lombardo took office in 2015, crime rates were rising and recession-era austerity measures had eroded the ratio of police officers per 1,000 residents to 1.7. Even at the low end of the cost range, recently reported For the sheriff, the explanation was simple – crime went up as reductions in homicides and other violent crimes are saving the ratio of officers per resident went down. For the record, Southern Nevada hundreds of millions of dollars. When this was precisely the risk cited by Sheriffs Doug Gillespie you add in potential impacts related to reduced population and Bill Young during their respective tenures as the head of migration, visitor trips and business investment, the impacts the Las Vegas Metropolitan Police Department. Lombardo are likely measured in the billions. Perhaps most importantly, and his predecessors have long aimed to employ 2.0 officers when you consider lives saved, pain spared and the peace per 1,000 residents, which is the typical ratio for large-city of mind that comes with feeling safe in your community, the police departments. value is immeasurable.

In response to concerns raised by the sheriff and others, ® Clark County Commissioners authorized the 0.5 More Cops IT MATTERS WHO YOU BANK WITH

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A division of Zions Bancorporation, N.A. Member FDIC New Vegas Chamber brand, VGK Drumbots, Imagine Dragons, oh, my!

Preview Las Vegas 2020 proved to be THE event to be at this year.

With a new location at Wynn Las Vegas EMCEE and several surprises throughout, Preview Las Vegas brought in more than 1,400 attendees who were eager to hear about the upcoming economic trends in Las Vegas, new changes in transportation and how Las Vegas officially became a sports city. Plus more than 100 members exhibited, RUSHIA BROWN MARY BETH SEWALD ROGER GOODELL JEREMY AGUERO STEVE HILL TINA QUIGLEY WNBA LAS VEGAS ACES PRESIDENT AND NFL APPLIED ANALYSIS LVCVA VIRGIN TRAINS USA creating unforgettable energy. CEO VEGAS CHAMBER

Experts explained that Las Vegas as a city is actively peaking in terms of economic success on both a regional and national level. The event kicked off with Vegas Chamber President and CEO Mary Beth Sewald joining the Vegas Golden Knights Drumline before giving opening remarks.

Guests included dynamic speakers and a wonderful new event host, Las Vegas Aces’ Rushia Brown. Jeremy Aguero of Applied Analysis vivaciously explained that Las Vegas is economically in a good place going into 2020. Las Vegas Convention and Visitors Authority (LVCVA) CEO/President Steve Hill announced to Nevada businesses that LVCVA will be changing its slogan, with an impending debut. Tina Quigley of Virgin Trains USA updated the crowd about the upcoming train that will connect Las Vegas with Victorville, CA.

Preview Las Vegas was capped a special introduction by Raiders owner Mark Davis and with an interview with National Football League Commissioner Roger Goodell. Commissioner Goodell explained that Las Vegas will be a successful football city due to the support from the State of Nevada, as well as Nevada businesses. Interviewer Bill Bradley, Las Vegas Review-Journal’s assistant managing editor – sports, sat with Goodell, and Goodell shared his belief that there is NFL event hosting potential for Las Vegas, with proof starting with the NFL Draft this April.

Preview Las Vegas was the can’t miss event and the Vegas Chamber is grateful to all its attendees, sponsors, speakers, volunteers and all those who contributed in making this a successful event. See you in 2021 and stay tuned for event announcements! Photo Credit: Tom Donoghue/Donoghue Photography and Las Vegas Photo and Video Did you miss Preview or not a member yet? Join Vegas Chamber now at VegasChamber.com. ICONIC AND WOW YOUR CLIENTS.

Completely reimagined from the decor to the menu. The all-new Top Of The World restaurant in . For reservations call 702.380.7711 or visit topoftheworldlv.com.

Must be 18 or older. Management reserves all rights. 10 BUSINESS VOICE FEBRUARY 2020 VEGAS CHAMBER LEADERSHIP FOUNDATION VEGAS YOUNG PROFESSIONALS

Welcome to our VYP Advisory Council for 2020!

Adam Kent, Council Chair Megan Comfort, NV State Bank, Corporate Connector Matt Kimball, Ambassadors Co-Chair Co-Chair Zachary Zolowicz, Ambassadors Co-Chair Stasi Pridgon, Events Co-Chair Izzy Thorn, Community Outreach Co-Chair Danica Torchin, Events Co-Chair Gabe Suarez, Community Outreach Co-Chair Matthew Lindsey, Marketing Co-Chair Derek Carder, GeoTab, Corporate Connector Co-Chair Chad Kaercher, VYP+ Co-Chair Kristin Vargas, Findlay Joydrive, Corporate Connector Collin Towle, VYP+ Co-Chair Co-Chair Steven Targoff, Immediate Past Chair

The Council is already working on making 2020 VYP's best year ever with great networking events, community service opportunities, and relevant professional development programs. You can be part of the VYP team by joining one of the committees, attending events, and getting engaged. We look forward to seeing you in the New Year.

Come meet the new Council and learn more about VYP and what we provide to local young professionals! Join us for the VYP Open House, where you can mingle with representatives from each of our committees, including our ambassadors, community outreach committee, events committee, and the marketing committee. Discover how joining a VYP committee and staying up-to-date with VYP will enhance your professional development and leadership skills, and connect you to the wider Las Vegas community.

VYP Open House: Wednesday, March 11 from 5:30 – 7:30 p.m. at the Vegas Chamber

VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 11 Calling All New Executives – Access Will Help You Get Up-To-Speed on Vegas Are you an executive new to Las Vegas? Has your company recently hired or promoted a new executive? Understanding how Las Vegas works is challenging, especially if you are new to Las Vegas. Learning how to navigate and get connected in the community can be hard, yet it is essential for executives to succeed in their roles. Access Las Vegas is designed to demystify the community, help executives develop a better understanding of our region, and accelerate building their Vegas networks. Access Las Vegas, slated for Tuesday, March ACCESS24 and Tuesday, March 31, is a two-day program specifically tailored for senior-level executives who are new to Las Vegas, recently promoted, or who want to quickly gain a deeper understanding of the community. The program gives participants the opportunity to learn about our unique community and be knowledgeable on how Las Vegas works, where it is excelling, and its challenges. Through Access, you will develop a better perspective of the many aspects of the region, and gain insight into the challenges and opportunities for a strong future. Access is also an outstanding way to get connected to the community and develop a network of peer leaders. Through Access, executives will • Learn about the economy, industry sectors, and the most critical issues facing our community Are you an executive new in Las Vegas? Access the information • Gain insights on a wide-range of topics, including workforce, education, infrastructure, economic development,you need andto knowthe arts about the community to be an effective leader. • Understand the history of the region, its governance, and milestones Hear how Las Vegas is addressing its challenges and capitalizing on innovation and opportunities • • Meet community leaders and make connections to activate your personal network U • Build relationships with fellow class members Past speakers include Jeremy Aguero, Applied Analysis; Superintendent Jesus Jara; Chancellor Thom Reilly; Dr. Robert Lang, Brookings Mountain West; Myron Martin, The Smith Center for the Performing Arts; Dr. Michael Green, UNLV; Dr. Christopher Stream, UNLV; Tina Quigley, Regional Transportation Commission of Southern Nevada; Kevin Bagger, Las Vegas Convention and Visitors Authority; and Mary Beth Sewald, Vegas Chamber. Additionally, there will be a cocktail reception where you can meet business and community leaders. New this year – a reunion dinner where you will meet former graduates of the Access program. Access Las Vegas is a program of the Chamber’s Leadership Foundation of Greater Las Vegas. The program is $1,750 for Las Vegas Chamber members and $1,950 for non-members. For more information or toVisit register, V go to Leadership.Vegas to and register click on thetoday! Access program. You may also contact Cara Clarke at [email protected].

An affi liate of the Las Vegas Metro Chamber of Commerce Member News RED - PRESIDENT’S CLUB MEMBER Announcements ranking MPCs since 1994. The ranking is determined by number The BBSI Las Vegas team expands with the addition of Payroll of new home sales. In 2019, 1,320 new homes were sold in Specialist LaQuisha McCoy and Risk Management Consultant Summerlin. In 2020, 10 new neighborhoods are expected to Matthew Thygerson, M.S., CSP. McCoy supports all payroll- open in Summerlin. related tasks, such as reviewing employee information and working hours, calculating wages, preparing and processing Kenneth Winans, president, founder and chief investment employee payments and maintain accurate payroll records. officer ofWinans Investments, a capital management and Thygerson serves as a trusted advisor research firm, was recently selected as Top Money Manager through sharing his expertise in risk of the Decade for 2019 by the International Association of management and risk mitigation. Top Professionals (IAOTP) for his outstanding leadership and commitment to the industry. Winans is being recognized for Alex Dixon was recently appointed this honor for dedicating more than 30 years to the investment as West Region President to lead and finance industry. PureStar’s West Coast operations and service lines. Dixon, a newly Community Service installed 2020 Vegas Chamber board of trustee, is a Nevada native and Brownstein Hyatt Farber Schreck announced a $150,000 third-generation hospitality operative gift to the Harry Reid Endowed Chair for the History of the with a deep understanding of the Intermountain West at the University of Nevada Las Vegas industry, the service lines and the (UNLV). The firm was also instrumental in helpi,ng secure Southern Nevada community. He additional donors. The endowed chair is named for Reid, the Alex Dixon previously served in various former U.S. Senate Majority Leader, to honor his life of public executive roles for leading hospitality service. The UNLV College of Liberal Arts officially welcomed companies such as Caesars Entertainment Corporation and its first endowed chair, Susan Johnson, who started this fall. MGM Resorts International, including most recently as the president and chief operating officer for Circus Circus Hotel This position was created to elevate the college’s department & Casino in Las Vegas and brings a unique perspective as a of history to a national leader in the study of the Intermountain former PureStar customer. West region.

The Firm Public Relations & Marketing recently promoted Michael Abante to PR Specialist. The Firm also took home two 2019 MarCom awards. Abante has worked with clients spanning gaming, entertainment, real estate and nonprofit industries. Additionally, The Firm, alongside clients Comprehensive Cancer Centers (Comprehensive) and the Las Vegas-Clark County Library District (LVCCLD), recently earned two 2019 MarCom Awards – an international competition honoring creativity in marketing and communications.

Microsoft 365 Business is a cost-effective, subscription-based cloud service, built especially for small and medium-size organizations. It combines the best-in-class productivity of City National Bank announced that it has awarded 135 Office 365 with advanced security and device management Reading is The way up® literacy grants totaling $82,500 to capabilities to help nonprofits securely run and grow their support literacy-based projects as well as financial literacy to organizations. This combination helps your employees work elementary, middle and high schools in California, Nevada, New together more easily from anywhere on any device, knowing York, Minnesota, Tennessee and Georgia. Reading is The way up that their activities are protected by strong, integrated, yet is the award-winning nonprofit literacy program through which transparent security solutions, managed from one simple City National has donated more than 1,000,000 new books to administrative console. To make those services more affordable elementary school libraries in the bank’s footprint, and awarded to nonprofits of all sizes, Microsoft has created a special offer nearly 1,500 teacher grants to enhance literacy totaling over just for nonprofits. Nonprofits can get Microsoft 365 Business $1.6 million since the program’s inception in 2005. free for up to 10 users, and discounted pricing of $5 per additional user per month above that. Contact [email protected] for more details.

Following the 2019 milestone development headlined by the continuing evolution of ®, the opening and storied inaugural year of ®, and the addition of seven new neighborhoods, the master-planned community (MPC) of Summerlin®, a development of The Howard Hughes Corporation®, maintained its position as the #3 best-selling MPC in the country for 2019 as ranked by RCLCO, a leading national real estate consultant that has been Introducing the Vegas Chamber Cultivating Growth and Prosperity

New brand, logo reflect vibrancy of Vegas, next era of community

14 BUSINESS VOICE FEBRUARY 2020 VEGAS CHAMBER New brand, logo reflect vibrancy of Vegas, next era of community

What’s in a brand? It is finding that near-perfect Through that process, the Chamber created its six balance of the company truth and consumer truth values, which include: – once you find that core, that center, that essence, the brand itself is crystal clear. Taking that one step further, a powerful brand is one that creates internal and external loyalty, increases revenue and provides brand value to all those who are connected to it.

In the last year, the Vegas Chamber committed to reinventing itself to be a continued business leader in Las Vegas. It embarked on a meticulous process to rebrand the organization by partnering with internationally known R&R Partners, a purpose-driven marketing and advocacy agency headquartered in Las Vegas. The Chamber team worked closely with Each of these values are not simply words; R&R Partners to conduct research through surveys, they are representative of what the Vegas in-depth interviews, and stakeholder meetings Chamber strives to do every day to support to strategically collect market data from several members and the community, and its essence audiences including members, prospective members, and ultimate purpose: Cultivating growth and past members, community leaders and more. The prosperity. Vegas Chamber heard from businesses of all sizes, as well as veteran-owned, female-owned and diverse Pink Kitty Creative designer Victoria Hart took the business owners, about how they rely upon the Rebrand Committee, which consisted of current and Chamber for a variety of resources, such as its new past chamber board chairmen and board members association 401(k) plan. with marketing and brand expertise, through several creative concepts to narrow down the final artwork. This research also reinforced the invaluable role the Chamber plays in Nevada, particularly in advocating The result is vibrant, reflective of Vegas and for the needs of businesses and the region at all levels its community, and clearly communicates the of government. The process resulted in a strategic organization.

brand change to develop its new name and culture. “The Vegas brand goes beyond geography – it’s a

global force that gives us the unique and compelling “As Vegas transforms, it is essential that the Vegas ability to be bold, vibrant and fearless, and that’s Chamber stays ahead of the game and evolves along exactly what the new Vegas Chamber represents,” with it. The Chamber has been around since 1911. said Billy Vassiliadis, chief executive officer of It has a distinguished history that has helped this R&R Partners. community grow for almost 110 years. That legacy

lives on, and so does the core of the Vegas Chamber The Vegas Chamber formally unveiled its brand at – cultivating growth and prosperity,” said Mary Beth Preview Las Vegas last month at Wynn Las Vegas. Sewald, president and CEO of the Vegas Chamber. Its new URL is VegasChamber.com. Additionally, social media handles changed to @VegasChamber. Join the conversation and show support on social media platforms using the following link to the Vegas Chamber social toolkit, which includes post verbiage, assets and links: https://www.vegaschamber.com/ vegas-chamber-toolkit/

“Congratulations on an amazing job – the rebranding is phenomenal!” ~Lisa LaPlante, City of Boulder City

“A brand with energy.” ~Jim Prather, Las Vegas Review-Journal

“LOVE it!! Congrats on the new image/brand!” ~Holly Silvestri, The Ferraro Group

VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 15 Brand reveal at Preview Las Vegas, Wynn Las Vegas

Analysis and discussion

Chamber team and R&R Partners brainstorm sessions

A year's worth of market data and research 16 BUSINESS VOICE FEBRUARY 2020 VEGAS CHAMBER VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 17 FEBRUARY What’s Happening PLACES TO BE. PEOPLE TO MEET. THINGS TO KNOW. 4 TUESDAY, FEB. 4 RIBBON CUTTING: ECHO 1055 3 MASTER YOUR BUSINESS: MODELING GROWTH Please join the Vegas Chamber and your fellow members to celebrate AT 3X Echo 1055’s luxury student living experience ribbon cutting, as they Please join us as we guide and provide you the road map to commemorate their grand opening. "Master Your Business". Each month, new topics will be chosen 1 – 2 p.m. Networking by the attendees. Presented by Vegas Chamber, Nevada 1:30 p.m. Ribbon Cutting Time Department of Business and Industry, Barrett Business Services Echo 1055 Las Vegas (BBSI) 1055 E. Tropicana Ave. 7:30 – 9 a.m. Vegas Chamber 11 TUESDAY, FEB. 11 575 Symphony Park Ave., Ste. 100 RIBBON CUTTING: NERDSTOGO $10. The FIRST business owner to register for each session will Please join the Vegas Chamber and your fellow members to celebrate select a charity of their choice to receive the proceeds from the NerdsToGo's ribbon cutting as they celebrate their anniversary. session they attend. 3 – 4:30 p.m. Networking 3 p.m. Ribbon Cutting Time CHAMBER VOICES TOASTMASTERS NerdsToGo Become a better speaker and a more effective presenter by 3380 E. Russell Rd., Ste. 111 joining Chamber Voices Toastmasters. Open to all members. 11:30 a.m. – 12:45 p.m. RIBBON CUTTING: UNLV LEE Vegas Chamber Please join the Vegas Chamber and your fellow members to celebrate 575 Symphony Park Ave., Ste. 100 UNLV ’s ribbon cutting as they commemorate $63 every six months. Guests always complimentary. their grand opening. 4:00 – 6:00 p.m. Networking CHAMBER CONNECTIONS 4:10 p.m. Ribbon Cutting Time Chamber Connections is a dedicated leads group comprised UNLV: Frank and Estrella Beam Hall (BEH), Courtyard (First Floor) of professionals from a variety of industries. This is a place for 4505 S Maryland Parkway professionals to grow their network and their businesses by sharing contacts, referrals and ideas. 18 TUESDAY, FEB. 18 5:30 – 7 p.m. CHAMBER VOICES TOASTMASTERS Vegas Chamber Become a better speaker and a more effective presenter by joining 575 Symphony Park Ave., Ste. 100 Chamber Voices Toastmasters. Open to all members. Contact [email protected] or call 702.205.5492 for 11:30 a.m. – 12:45 p.m. space availability and cost. Vegas Chamber 575 Symphony Park Ave., Ste. 100 5 WEDNESDAY, FEB. 5 $63 every six months. Guests always complimentary. MEMBER ORIENTATION Member Orientation is a great time for you to connect with CHAMBER CONNECTIONS fellow Vegas Chamber members, staff and our volunteer Meet potential new customers and make valuable business-to-business Prospectors and Ambassadors. We provide a light lunch and a connections! Learn effective ways to network, incorporate social brief overview of your Chamber membership benefits, as well as media into your personal and professional branding, and establish our role in the greater context of Southern Nevada’s economy. a group of peers dedicated to helping one another grow through Advanced registration is required. business relationships. 11:30 a.m. - Noon Registration, Networking & Lunch 5:30 – 7 p.m. Noon - 1:30 p.m. Program Vegas Chamber Vegas Chamber 575 Symphony Park Ave., Ste. 100 575 Symphony Park Ave., Ste. 100 Contact [email protected] or call 702.205.5492 for Sponsored by America First Credit Union space availability and cost. 6 THURSDAY, FEB. 6 19 TUESDAY, FEB. 19 RIBBON CUTTING: CALIFORNIA FISH GRILL BUSINESS AFTER HOURS Please join the Vegas Chamber and your fellow members Join the Vegas Chamber at one of the most popular networking to celebrate California Fish Grill's ribbon cutting as they events held each month. The crowd is welcoming and business- commemorate their new location. minded. Chamber staff and ambassadors curate the crowd to make 10:30 – 11:30 a.m. Networking introductions in a natural way and ensure all members meet the 10:45 a.m. Ribbon Cutting Time type of people they’re looking to meet. It’s strategic, targeted, and California Rainbow Grill leads to authentic business connections. This event is exclusive to 6560 S. Rainbow Blvd., Ste. 100 Metro Chamber members. Complimentary for members that joined in January. Must be at least 21 years of age to attend. RIBBON CUTTING: ERNIE’S BURGERS 4:30 – 6:30 p.m. Mansion 54 Please join the Vegas Chamber and your fellow members to 1044 S 6th St celebrate Ernie’s Burger ribbon cutting as they commemorate Chamber Members: $10 Day of Event: $15 their grand opening. Sponsored by: Wells Fargo Bank 12:30 – 2:00 p.m. Networking 1:00 p.m. Ribbon Cutting Time Ernie’s Burgers 20 THURSDAY, FEB. 20 6410 N Durango Dr Ste 110 VYP: FUSION MIXER This is a great opportunity to network with fellow VYPeeps and build FRIDAY, FEB. 7 deep connections with young professionals like yourself. Check out 7 one of the newest hangouts in the Downtown Arts District. Garagiste LEADERSHIP ADVANCE – SPRING 2020 Wine Room is a leader in the evolution and growth of wine culture Leadership Advance offered through the Leadership Foundation in Las Vegas. They provide world-wine experiences from grower- of Greater Las Vegas provides talented professionals the producers to the classics alike. training and tools necessary to be better, more effective leaders 6:00 – 8:00 p.m. and managers. From the newly established coordinator to the seasoned CEO, this professional development program is Garagiste Las Vegas designed to build (or reinvigorate) the skills and knowledge 197 E California Ave #140 sets needed to stimulate company-wide motivation, growth and VYP+: $10/$15 excellence. General VYP Membership: $15/$20 8 a.m. – 5 p.m. Vegas Chamber Visit VegasChamber.com and click on 575 Symphony Park Ave., Ste. 100 the Events Calendar to register. $1,750 Member / $1,950 Non-Member Call 702.641.5822. Information subject to change. 18 BUSINESS VOICE FEBRUARY 2020 VEGAS CHAMBER 19 THURSDAY, MARCH 19 MARCH HOPE FOR PRISONERS WORKSHOP PLACES TO BE. PEOPLE TO MEET. THINGS TO KNOW. Learn about the Chamber's new partnership with Hope for Prisoners. Hear from Hope for Prisoners Founder & CEO Jon Ponder and Vegas Chamber Mary Beth Sewald as they talk about our partnership. 3 TUESDAY, MARCH 3 Hope for Prisoners assists with reentry by providing the formerly MASTER YOUR BUSINESS incarcerated long-term support and services as they work to reclaim Our focus of this monthly educational series will be for business their lives, families and standing in the community. We give them owners. Each month, new topics will be chosen by the attendees hope. Hope changes lives. (held 1st Tuesday of each month). 4 – 6 p.m. 7:30 – 9 a.m. Vegas Chamber | 575 Symphony Park Ave., Ste. 100 Vegas Chamber | 575 Symphony Park Ave., Ste. 100 $10. The FIRST business owner to register for each session will 20 FRIDAY, MARCH 20 select a charity of their choice to receive the proceeds from the PRESIDENTS CLUB MEMBER ORIENTATION session they attend. We are excited to meet each of our new members and put a face with your membership! Member Orientation is a great time for you to connect with fellow Vegas Chamber members, staff and our volunteer CHAMBER VOICES TOASTMASTERS Prospectors and Ambassadors. We provide a light lunch and a brief Become a better speaker and a more effective presenter by overview of your Chamber membership benefits, as well as our role joining Chamber Voices Toastmasters. Open to all members. in the greater context of Southern Nevada’s economy. Advanced 11:30 a.m. – 12:45 p.m. registration is required. Vegas Chamber | 575 Symphony Park Ave., Ste. 100 11:30 a.m. - Noon. Registration, Networking & Lunch $63 every six months. Guests always complimentary. Noon - 1:30 p.m. Program Vegas Chamber | 575 Symphony Park Ave., Ste. 100 CHAMBER CONNECTIONS Sponsored by: Mesquite Gaming Chamber Connections is a dedicated leads group comprised of professionals from a variety of industries. This is a place for 24 TUESDAY, MARCH 24 professionals to grow their network and their businesses by ACCESS LAS VEGAS (PART 1) sharing contacts, referrals and ideas. Access Las Vegas is a new program that gives senior-level executives 5:30 – 7 p.m. new to Las Vegas access to the information they need to know about Vegas Chamber | 575 Symphony Park Ave., Ste. 100 the community to be an effective leader. Access Las Vegas is a two- Contact [email protected] or call 702.205.5492 for day community immersion program specifically tailored for senior- space availability and cost. level executives who are new to Las Vegas or recently promoted. The program is two full consecutive Tuesdays. March 24 & March 31. Advanced registration is required. 5 THURSDAY, MARCH 5 7:30 – 8 a.m. Registration and Networking MEMBER ORIENTATION 8 a.m. – 5 p.m. Program Member Orientation is a great time for you to connect with Vegas Chamber | 575 Symphony Park Ave., Ste. 100 fellow Vegas Chamber members, staff and our volunteer Sponsored by: Prospectors and Ambassadors. We provide a breakfast and a Bank of Nevada, Cox, Cragin & Pike Insurance, Las Vegas Review- brief overview of your Chamber membership benefits, as well as Journal, The Howard Hughes Corporation, Wynn Las Vegas our role in the greater context of Southern Nevada’s economy. Advanced registration is required. 25 WEDNESDAY, MARCH 25 7:30 – 8 a.m. Registration, Networking & Light Breakfast CUSTOMER SERVICE EXCELLENCE QUARTER 1 8 – 9:30 a.m. Program RECOGNITION CEREMONY Vegas Chamber | 575 Symphony Park Ave., Ste. 100 The Vegas Vegas Chamber and the Las Vegas Convention and Visitors Sponsored by: America First Credit Union Authority are honoring the first quarter nominees for their dedication to great customer service at our Customer Service Excellence RIBBON CUTTING: SILVER STATE SCHOOLS CREDIT Recognition Ceremony! We invite you and one guest to celebrate your service and commitment to the , as we provide our UNION honorees with a family fun experience! Please join the Vegas Chamber and your fellow members to celebrate Silver State Schools Credit Union’s ribbon cutting as 7:30 – 9 a.m. they commemorate their grand opening. 10 – 11:30 a.m. Networking 1550 S. Pavilion Center Dr. Complimentary for nominees, any additional RSVPs please call CSE 10:15 a.m. Ribbon Cutting Time Coordinator for approval at 702.641.5822 Silver State Schools Credit Union Platinum Sponsor: Boyd Gaming Corporation 8400 Farm Rd., Ste. 160 Gold Sponsors: Bribor LLC Pandora Downtown Summerlin, Chick-fil-A, JP Morgan 16 MONDAY, MARCH 16 Chase (Chase for business), NV Energy, RAIDERS, SCE, Smart City, EGGS & ISSUES FEATURING Southwest Airlines, Sunrise Health System CONGRESSWOMAN DINA TITUS Media Partner: KTNV-TV 13 Action News Eggs & Issues, a program designed to connect members with key federal policymakers, is an affordable way to engage elected officials on the subjects that impact the Southern Nevada 26 THURSDAY, MAR. 26 business community. The information imparted at these sessions POP-UP BUSINESS SHOWCASE: SPRING 2020 gives members a better understanding about the federal issues The Pop-Up Business Showcase is a boutique expo focused on small that affect the business community and the health of the business connections, value, and resources. It combines a limited economy in Nevada. capacity table-top expo with a traditional mixer. This event includes a networking mixer and interactive opportunities to meet fellow 10 – 11:30 a.m. Networking attendees; and an exclusive table-top expo that enables more brand 10:15 a.m. Ribbon Cutting Time recognition and gives attendees the chance to foster and grow Golden Nugget Hotel & Casino business relationships in a less intimidating, one-on-one environment. 129 E. Fremont St City National Arena 4:00 – 6:30 p.m. 17 TUESDAY, MARCH 17 Location: TBD CHAMBER VOICES TOASTMASTERS See Tuesday, March 03 31 TUESDAY, MARCH 31 ACCESS LAS VEGAS (PART 2) CHAMBER CONNECTIONS Access Las Vegas is a new program that gives senior-level executives See Tuesday, March 03 new to Las Vegas access to the information they need to know about the community to be an effective leader. Access Las Vegas is a two- WEDNESDAY, MARCH 18 day community immersion program specifically tailored for senior- 18 level executives who are new to Las Vegas or recently promoted. BUSINESS AFTER HOURS The program is two full consecutive Tuesdays. March 24 & March 31. Join the Vegas Chamber at one of the most popular networking Advanced registration is required. events held each month. The crowd is welcoming and business- 7:30 – 8 a.m. Registration and Networking minded. Chamber staff and ambassadors curate the crowd to 8 a.m. – 5 p.m. Program make introductions in a natural way and ensure all members UNLV – William F. Harrah College of Hospitality Hall meet the type of people they’re looking to meet. It’s strategic, 4505 S. Maryland Pkwy. targeted, and leads to authentic business connections.This event Please send questions to Cara Clarke, [email protected] or call is exclusive to Vegas Chamber members. Complimentary for 702.641.5822. members that joined in February. Sponsored by: Bank of Nevada, Cox, Cragin & Pike Insurance, 11:30 a.m. – 12:45 p.m. Las Vegas Review-Journal, The Howard Hughes Corporation, Vegas Chamber | 575 Symphony Park Ave., Ste. 100 Wynn Las Vegas Chamber Members: $10 Day of Event: $15 Vegas Chamber 401(k) Plan

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20 BUSINESS VOICE FEBRUARY 2020 VEGAS CHAMBER What Are Retirement Plan Participants Saying?

A recent survey provided important insights to financial wellness, 31 percent said they would like to retirement savings by retirement plan participants in meet with an advisor for 30 minutes. The next most late 2019. popular option, reading a short brochure with three to five actionable steps, was selected by 18 percent Nearly half (48 percent) of retirement plan participants of participants. Fifteen percent would rather browse are either “confident” or “very confident” about an interactive, online library, and 14 percent said they achieving a secure retirement by the date they plan would like to read a newsletter via email. to leave the workforce. Yet, 55 percent of them have Seeking counsel from a financial advisor may result saved less than $100,000 toward retirement. The in greater retirement savings. Thirty-six percent of lack of saving doesn’t seem to have dampened their participants whose retirement savings is greater than enthusiasm about retiring early, though: 36 percent $250,000 use a financial advisor, compared to 10 expect to retire before age 65. It’s true, those could be percent of those with less than $50,000 in retirement among the small number of total workers who have savings. saved at least $250,000 for retirement; perhaps the 22 percent who expect to work until age 70 (or more) Participants seem to appreciate long-term reward are among those whose savings and confidence about compared to smaller, short-term gains. They were retirement security are relatively low. asked whether they would choose a 6 percent matching 2020 contribution that vested after five Many of the participants who were asked recently years, or a 3 percent immediate match. Sixty-one reported that they were saving at — surprise! — the percent of respondents said they would take the default deferral rate their plan offers. With the typical longer-term match. Similar results came when default rate set low, this tendency toward inertia participants were asked if they would prefer a translates into a situation where a significant number $2,500 employer contribution that required them of people (41 percent) say they are saving 5 percent or to contribute some of their own money to the plan, less of their pay toward retirement. That number has or a $1,500 employer contribution that had no such increased since 2018, when 34 percent were saving 5 employee contribution requirement. Just over half (53 percent or less. For 2019, just 21 percent of participants percent) said they would take the larger contribution. were saving more than 10 percent of their pay, and 33 percent fell between 5 percent and 10 percent. Learn more about the Vegas Chamber’s Association Retirement Plan and how it’s designed for you. Call Still, a solid 43 percent of participants report taking 702.846.401k and receive a free comparison. one very positive action in their retirement strategy during the last year and increased their deferral To read more results from the 2019 rate. Seventeen percent said they changed their Participant Survey from PlanSponsor: asset allocation strategy during the year, 16 percent https://tinyurl.com/2019PlanSponsor rebalanced their retirement account, and 16 percent performed a retirement income calculation. Provided by Caldera Wealth Management The most-preferred communication reported is one- on-one. When learning about retirement, participants seem to prefer one-on-one communication. Asked how they would prefer to receive information on Joe Caldera

Joe Caldera is a financial advisor and principal at Caldera Wealth Management Group. Advisory services offered through LPL Financial, a Registered Investment Advisor. VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 21 Reminder: New State Laws Effective in 2020

Several of the laws passed in the 2019 legislative session took effect, either in part or in full, on Jan. 1 of the new year. Three laws that impact the business community; minimum wage, paid time off and pre-employment marijuana testing, are all now in effect.

Minimum wage - Assembly Bill 456 stipulated a phased increase of the minimum wage to $12 per hour by 2024. The first phased increase to $9 per hour took effect as of Jan. 1. Phased annual increases of $0.75 per hour are set to occur until the statutory $12 per hour is reached in 2024.

Paid Time Off - Senate Bill 312, sometimes referred to as the mandatory paid sick leave bill, requires companies with 50 or more employees to provide a minimum of 40 hours Paid Time Off (PTO) per year and sets guidelines and requirements for the accrual of said hours. The bill stipulates that PTO can be used to meet paid sick leave requirements.

Marijuana Testing - Assembly Bill 132 prohibits the refusal to hire prospective employees based solely on the results of a pre-employment marijuana screening. Exceptions do exist, however, for positions that “in the determination of the employer, could adversely affect the safety of others.”

Clark County Sales and Use Tax - Assembly Bill 309 provided the authority for the Clark County Commission to increase the Sales and Use Tax by 1/8 of a cent, resulting in an 8.375 percent rate. The Commission voted in September of 2019 to approve, allowing the new tax rate effective Jan. 1 and remain in effect through June 2021.

The Vegas Chamber is the state's largest and broadest-based business organization, representing its members on local, state and federal issues. BizPAC is the fundraising mechanism for the Chamber's political action efforts. By contributing to BizPAC, you are investing in the health of Las Vegas' business climate.

BizPAC's number one priority is to protect the way Vegas Chamber members do business.

• BizPAC helps elect business friendly policymakers • BizPAC works to pass laws that protect business • BizPAC ensures your interest are kept in front of elected officials • BizPAC advocates on your behalf

To learn more about contributing to BizPAC or sponsoring an upcoming event, please contact Erica Valdriz or at 702.586.3846, or donate at vegaschamber.com.

22 BUSINESS VOICE FEBRUARY 2020 VEGAS CHAMBER SPECIAL THANKS to our 2019 Contributors!

7-Eleven #24823 G.C. Garcia, Inc. Prominence Health Plan 7-Eleven Store #13690 Gardner Company Pro-Project ADJ Contracting & Development, Inc. Lic Giordano's of Boca Park Pulte Group #59177A Greenberg Traurig, LLP RAIDERS Adoption Choices of NV Guardian Elite Medical Services LLC Republic Services Advanced Management Group Guest Concepts, Inc. Ricardo's Mexican Restaurant, Catering & AET Environmental Hand in Hand Preschool & Early Gaming Cantina Allegiant Travel Company Development Center Right C-3 Alpha Video Surveillance Hash House A Go Go Roseman University of Health Sciences American Barbell Heller Companies Rowe Law Group American Medical Response Hightower Las Vegas S & B Christ Consulting LLC American Mobile Lube Hilton Garden Inn Las Vegas City Center Safe-Screen Anago of Las Vegas Hofbrauhaus Las Vegas Scientific Games Applied Utility Services Hogs and Heifers Saloons of Las Vegas Smart Software Solutions Arrow Stage Lines Holiday Inn Express Snap Towing Arthur J. Gallagher Risk Management Hometown Health South Point Hotel & Casino Services Horizon Print Solutions Southern Nevada Home Builders Bank of Nevada ILNP Cosmetics, Inc Association Barry Herr, CPA Inmotion Wraps Southwest Courier & Logistics BBSI Las Vegas Innova Technologies, Inc. Southwest Gas Corporation Benchmark Insurance Company JLT Specialty USA Station Casinos LLC Berkshire Hathaway Home Services NV K3 Technologies LLC Steiner's A Nevada Style Pub Properties-Paul Bell, III Kelly Cardenas Salon Stoney's Rockin Country Big Horn Olive Oil Company Ken Gallacher - American National Sumnu Marketing Blake & Associates Insurance Company Sun Buggy Fun Rentals Blueprint Studios Keolis North America Sunshine Minting Inc Bongiovi Law Firm, LLC Kern River Gas Transmission Switch Boyd Gaming Corporation KNL Construction, LLC SYNLawn Bright Lights, Inc. L37 Creative Taylor International Corporation Brownstein Hyatt Farber Schreck, LLP Ted Wiens Tire & Auto Bubba Gump Shrimp Co. Las Vegas Sands Corp The Barend Agency, Inc. Burke Construction Group, Inc. Legacy House of Centennial Hills The Beckley Group Business Finance Corporation Assisted Living and Memory Care The Fremont Street Experience LLC Caesars Entertainment Corporation LGA Architecture The Howard Hughes Corporation Cafe Rio Mexican Grill - West Sahara Lipshutz & Wills Medical Group The JABarrett Company Caldera Wealth Management Maggiano's Little Italy in Downtown The Management Trust Carothers Insurance Agency Summerlin The Molasky Group of Companies Century Gaming Technologies Manufactured Home Community Owners The Morse Group Channel 8 News Martin Harris Construction The Travelers Companies Children's Lung Specialist Ltd McCarthy Building Companies, Inc. The Valley Health System Christina E. Roush, P.C. McDonald Carano This Magic Moment City National Bank MEET Las Vegas Trigg Laboratories Community Vision, Inc. MGM Resorts International TWC Construction, Inc. Connect Central Corporation MicroShield 360 UFC Core Nevada Mike Ferry Organization U-Haul Company of Nevada, Inc. Cox Communications Miracle Flights UnitedHealthcare D3 Marketing and Advertising LV LLC Motel 6 #1324 USI Insurance Services LLC Dan's Driveline Repair Nannies and Housekeepers, U.S.A. Vegas Golden Knights Denstone Group National Field Services VegasVisitor.net Dickinson Wright PLLC National University Victoria's Event Productions Dillon Health Nellis Air Force Base Vident Exhibits Downtown Grand Las Vegas NetEffect Visiting Angels Dozeland Nevada Donor Network Walker Furniture Dube' & Associates, Ameriprise Financial Nevada State Bank Wellish Vision Institute Services, Inc. Newmark Knight Frank Wells Fargo Bank Elite Medical Center Las Vegas NuLeaf Whiting-Turner Contracting Company Elite Tactical Security Solutions NV Energy William Hill Race & Sports Book Entercom Las Vegas ODS Chauffeured Transportation Winans Investments-Capital Management Eric Auger PC Omni Limousine & Research Eureka Casino Resort O'Reilly Law Group LLC Word & Brown General Agency Family & Cosmetic Dentistry Dr Rex F Liu PBR Professional Bull Riders, Inc Wund Healing BioPharmaceuticals, Inc. DDS Peak Financial Solutions Wynn Resorts Findlay Automotive Group Penske Truck Leasing Zach Walkerlieb powered by Coldwell Fingerprinting Express PHD Properties inc Banker First Class Vending, Inc. Piercy, Bowler, Taylor & Kern FirstMed Health and Wellness Porter Group Foghorn Consulting, Inc. Power Gen Components Fogo de Chao Precision Door Service Friedmutter Group ProLogis VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 23 President’s Club

(B) Phyllis A. James President and CEO – Foundation for Women’s Leadership & Empowerment Phyllis James is president and CEO of the Foundation for Women’s Leadership & Empowerment, a 501(c)(3) organization providing leadership education/development primarily for women. In June 2019, James completed a 17-year career at MGM Resorts International, during which she served as C-suite Chief Diversity & Corporate Responsibility Officer, and as lead inside litigation counsel. During her 30+ year legal career, she served for two terms as corporation counsel (chief lawyer) for the City of Detroit with Mayor Dennis W. Archer, and previously as a national law firm artnerp specializing in complex commercial litigation.

(A) Dr. John Wynn President and CEO – The Wynn Network Dr. John Wynn is the president and CEO of a 24-hour Television Network and Video On Demand platform called The Wynn Network where inspiration meets entertainment. Dr. Wynn has produced three inspirational music CD’s, written two noteworthy books, produced T.V. Shows and a feature film titled “John Wynn’s Mirror Mirror” that was released in theaters October 2019. He is an author, producer, writer and musician with over 20 years of experience. Dr. Wynn is an empowerment speaker who shares inspiration across the world, effectively transcending racial and cultural barriers. A B

(D) Monica Pappas Owner – Fingerprinting Express Monica Pappas, owner of Fingerprinting Express, specializes in startups in underdeveloped industries and thrives being a disruptor in industries she grows. Pappas franchised Fingerprinting Express and has four stores throughout the state of Nevada. She has dedicated her adult professional and personal life to protect children, seniors, the disabled, aged out foster care kids and homeless youth. Pappas founded Community Lifters, a grassroots volunteer group that encourages volunteerism and has thousands of volunteer hours. She is also on the Citizen Advisory Board for St. Jude’s Ranch for Children.

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(C) Bud Schawl Market CEO – Kindred Healthcare Bud Schawl is the market CEO for Kindred Long-term Acute Care Hospitals here in Las Vegas. He has been with Kindred for the last five years, arriving here in January 2019. After his time with the USMC and the Univ. of Nebraska-Lincoln, Schawl spent 10 years in law enforcement. He’s been in healthcare leadership for the last 20 years. Prior to joining to Kindred, he served as a VP at a 4-Hospital Medical Center in San Francisco. He and his wife Rhonda are very happy to be here.

24 BUSINESS VOICE FEBRUARY 2020 VEGAS CHAMBER Spotlights

(E) Joe Caldera Principal - Caldera Wealth Management Joe Caldera is the principal at Caldera Wealth Management and is an accredited and licensed financial advisor for more than 20 years. He is an Accredited ssetA Management Specialist (AAMS®), Accredited Investment Fiduciary (AIF®), Chartered Retirement Plan Specialist (CRPS®), and holds his Series 7, 66 securities registrations through LPL Financial. Caldera is the advisor for the Vegas Chamber Association Retirement Plan. He provides financial, investment, retirement and estate lanningp strategies to support his client’s unique needs and objectives. He has been a chamber member since 2001.

(F) Doug Grant President – Franchise-Options LLC Prior to Franchise-Options, Doug Grant owned a multi-unit franchise in Las Vegas. He is one of Las Vegas’ premier and most successful franchise consultants. Prior to that, Grant was a sales director for the California tech company, Exaktime. He spent 10 years at KCBS in Los Angeles, three years at FOX and was an entertainment development executive in Hollywood. Grant is a member of the Las Vegas Rotary Club, the Vegas Chamber’s President's Club, and the Henderson Chamber. He works closely with the SBA, SCORE, Women’s Business Center and Nellis AFB.

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(G) Tucker Morgan General Manager, Sephora Tucker Morgan is a supply chain leader who oversees West Coast distribution at SEPHORA, the world’s leader in prestige cosmetics retail. As the general manager of distribution operations, Morgan is responsible for daily end-to- end strategic planning and operational execution of all distribution and fulfillment activities in SEPHORA’s brand new, highly automated 700,000 square foot facility. The SEPHORA distribution center is based in North Las Vegas, and supports approximately a quarter of North American eCommerce order volume.

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(H) Daniel Giraldo Senior Vice President – Bank of America Dan Giraldo is senior vice president for Bank of America. He leads Bank of America’s Environmental, Social and Governance work for Las Vegas and Southern Nevada, leads the development of local market strategic plan, philanthropic contributions, sponsorships and events, employee volunteerism, internal and external communications and relationships with public officials and community stakeholders.

VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 25

To arrange your ribbon cutting, email Ribbon Cuttings [email protected]

CAPABILITY HEALTH & HUMAN SERVICES (FORMERLY GARDNER COMPANY & UNLV KNOWN AS EASTERSEALS NEVADA) UNLV Research & Technology Park Grand Opening. Park will Capability Health and Human Services is celebrating its new name contribute to the discovery and incubation of new, innovative (formerly Easterseals Nevada). technologies and support companies that create, develop, foster and expand innovation in business and industry in a comprehensive setting with support services, amenities and connections to the broader community.

SPONSORED BY:

PHOTOGRPAHY:

SOS PROPERTY SOS Property Restoration celebrates two years in business and is a proud new member of the Vegas Chamber. Applications Open for Leadership Las Vegas

Leadership Las Vegas, the premier executive development program in Southern Nevada, brings together 60 individuals in leadership roles within the community from a breadth of industries and local businesses for an intensive 10-month experience.

Class members begin with an opening retreat in September where they get to know their fellow classmates and embark on their Leadership Las Vegas experience. Through monthly session days, class members devel- op new perspectives on the community by exploring the inner-workings of Las Vegas, including its greatest strengths and most challenging issues, hearing from area experts and leaders, and participating in interactive tours, simulations, and other activities. At the end of the class year, participants join a network of leaders com- mitted to using their talents and strengths to improve Southern Nevada. Leadership Las Vegas has graduated more than 1,300 business leaders since its inception in 1986.

The program begins with an intensive three-day retreat known as Gateway. Daylong sessions on various as- pects of the community are held once a month throughout the session year. The culmination of the program is a graduation gala and ceremony held in June. There will be a Recruitment Mixer on Thursday, March 26, from 5:30 – 7:30 p.m. at the Discovery Children’s Museum. Applications are due Thursday, April 16, at 4 p.m. No late applications will be accepted.

For more information on the Leadership Las Vegas program or to apply, go to leadership.vegas or contact Lisa Gough, program manager, at [email protected] or 702.586.3841. News You Can Use

A Love Letter to the Marketing Plan Happy February! As my valentine to you, I wanted is a living document. As the year progresses, goals are to chat about marketing planning. Many traditionally met, and strategies evolve, so does the plan. finalize marketing budgets—and hopefully, marketing plans—in the previous quarter. However, if ending So, you’ve determined your business problem/ the year strong, the busy holiday season, and settling opportunity and the desired outcome. A strong into the new year took time away from your planning marketing plan will have documented solutions; these process, there is no time like the present! are the tactics within the plan. For example, if creating awareness of your product is a big annual objective, Before we go into some of the essentials of crafting a the strategies within the plan will document the tactics, strategic marketing plan, I wanted to rehash some of the tools, and channels to increase the knowledge and themes in my past Business Voice articles. Think of these credibility of the solution. pieces as conversation hearts to munch on while you’re spending time on your communication initiatives and Speaking of channels, there is a wide variety of goals for the year. Remember: communication media available to share your brand message. Within your marketing plan, you’ll want to • The American Marketing Association defines outline the planned use of both digital and traditional marketing as “the activity, set of institutions, and channels, such as website, blog, video, social media, processes for creating, communicating, delivering, email, out-of-home (also known as outdoor media, like and exchanging offerings that have value for billboards), print, television, etc. And within each piece, customers, clients, partners, and society at large.” consider the metrics to measure success. These include Google Analytics, engagement numbers, impressions, • Marketing is all about the mix—the right grouping shares, and open rates. of both digital and traditional communication activities—that is unique to every organization. Taking the time to outline marketing initiatives may seem like a time-intensive endeavor, but it is a critical • A clear value proposition is invaluable for step in meeting annual organizational goals. With showcasing what your organization does better practice and leveraging it throughout the year, the than anybody else. marketing plan is at the heart of any strategic planning and can be essential in growing your business. Components of a Strong Marketing Plan

Even when a client has an existing marketing plan, I like to make sure some key pieces are in place. These include Shan Bates-Bundick is a Vegas Chamber documenting essentials such as brand look and feel, as member with nearly two decades of global well as key messages to defined target audiences. The marketing and communications expertise. basis of the key messages (which can include taglines) is She collaborates with businesses and non- built on the foundation of a clear value proposition. profit organizations to create strong value proposition messaging and elevated brand stories in both traditional and digital channels. Once the brand essentials and value proposition are Learn more at www.shanbates.com. solid, then the annual marketing plan begins to take shape. What is the goal of your organization in this period? Is it reaching more customers? Is it promotion your mission to a wider audience? Whatever this objective may be, it is imperative to align it with the marketing plan. And the good news? The marketing plan

VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 29 Compliments of:

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The Vegas Chamber welcomes Southern Nevada Forum held its first meeting in late January Events Coordinator Azy for the 2021 Legislative Session. It is critical to have member Colen and Communications involvement in issues that affect Southern Nevada, and, as a Coordinator/Vegas Young Vegas Chamber member, you can be that effective force. Professionals Coordinator Jacey In 2013, the Southern Nevada Forum was developed by a group Gonzalez to the Chamber family. of state legislators, the Vegas Chamber, the City of Las Vegas, Events Coordinator Azy Colen other business organizations, business leaders, concerned was born and raised in Nevada. She citizens, and other stakeholders from Southern Nevada. graduated from Coronado High School and earned her Bachelor of Each biennium, the Forum meets to determine regional Science in Hospitality Management priorities for the upcoming legislative session including K-12 from the University of Nevada, Las education, higher education, transportation and infrastructure, Azy Colen Vegas. During her studies, Colen economic development and workforce, healthcare, and good had the opportunity to work as a governance. Priorities are developed by subcommittees in each housekeeping intern for The Westin Bellevue. For two and a half of these major priority areas, and legislation develops from years, Colen was a supervisor for the Starbucks Corporation, these priorities. These subcommittees are chaired by Southern where she learned and was responsible for ensuring the Nevada legislators in a bipartisan manner. operation ran smoothly and each person was in the right place at the right time. Since its formation, the Southern Nevada Forum has been instrumental in securing the full requested funding amount for In addition to honing her customer service skill at Starbucks, the UNLV School of Medicine, as well as fuel revenue indexing Colen worked for By Dzign for a year as a sales/operations to update and modernize transportation modes in Southern coordinator. In that capacity, she worked with clients to Nevada. The Forum also succeeded in obtaining additional guide them through event details and serve as their personal seats on state boards and committees to ensure that Southern coordinator throughout the planning process and the event. Nevada was well represented as the population center of the Colen also collaborated with the rendering department to state and while advocating for additional resources to increase create visuals for proposals to depict the client’s vision. Colen Nevada’s share of federal grant dollars. also attended the Disney Institute for Disney’s Approach to Leadership and Excellence. Southern Nevada Forum events are free and open to the public, but registration is required.

Communications Coordinator/ Visit southernnevadaforum.org for details.

Vegas Young Professionals Special thanks to Vegas Chamber Coordinator Jacey Gonzalez Board of Trustee and Las is a proud Nevadan through and Vegas Review-Journal Senior through. She graduated from Vice President of Sales and Rancho High School and completed Marketing Chase Rankin. Rankin her bachelor’s in Journalism from and his team are providing print the University of Nevada, Reno production services for Business (UNR). She was vice president of her Voice magazine through their sorority, Alpha Omicron Pi, as well commercial print division, resulting as the opinion editor of the Nevada in significant cost-savings for the Sagebrush. Vegas Chamber. Gonzalez was a member of the Jacey Gonzalez National Hemophilia Foundation’s (NHF) National Youth Leadership Institute where she was a youth advocate for three years. She was on the Medical and Chase Rankin Scientific Advisory Council (MASAC) advisory board for women with bleeding disorders, as well as on the board of directors for the Nevada Chapter of the National Hemophilia Foundation. Gonzalez previously interned at the Nevada Chapter of NHF and the Nevada Humane Society. Before starting at the Vegas Chamber, Gonzalez was an education and communications specialist at JKG Consulting. In her free time, Gonzalez enjoys reading, hiking, and watching Vegas Golden Knights hockey.

VEGAS CHAMBER FEBRUARY 2020 BUSINESS VOICE 31 VC in DC 2020 Washington, D.C. Fly-In

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