Nevada Public Radio’s Annual Report 2013 | annual report vision mission Nevada Public Radio Nevada Public VIwill be recognized MIRadio will enhance as the leading the quality of life independent source of and foster civic SIinformation and SSengagement by cultural expression, informing, educating and a catalyst for and inspiring our ONcivic engagement. IONgrowing audiences. Contents 3. CEO’s Letter 8. 2013 Honor Roll of Donors 4. Chair’s Letter 40. Bids, Bites & Beverages: Event Photos 5. 2013 Board of Directors/ 50. Photo Gallery of Events Community Advisory Board 56. Thank you 6. Fiscal Year Support 7. Fiscal Year Expense 2 annual report | 2013 CEO Florence LETTER Rogers Highlights from October 1, 2012 thru September 30, 2013 Nevada Public Radio’s audience continues to grow. produce that relentlessly focuses on the issues that I’ve written that phrase many times, and each matter most to those of us who make Southern time it is an affirmation that what we do is Nevada home. We were honored to receive the meaningful to people in every walk of life who 2012 “Crystal Bookmark” award from Nevada choose our broadcast, online and magazine Humanities for our enduring attention to the content. You’ll read some of their reflections in the literary life of the region. KNPR’s State of pages ahead, and I hope their comments resonate Nevada earned its 5th Electronic Media Award, and with your experiences with Southern Nevada’s the program also won Nevada Public Radio its 9th NPR station, our classical music and city-regional “best documentary” honor in these Las Vegas awards. magazine Desert Companion. Both our Fall and Spring fundraisers met their Our anchor FM News and Classical music on-air campaign goals, and we saw strong growth broadcasts earned weekly audiences of 152,800 as of in sustaining membership. As always, we continue San Francisco. This is a metric we’ll track closely in September 30th, 2013, up from 131,900, or 16% over to seek out ways to make supporting public coming years since our commitment is to be vital and the previous year. The associated websites saw an media as convenient as possible, along with com- relevant to even more people across the region.Our increase of 37% in unique visitors. plimentary revenue-generating activities that offer “firsts” for the year included an awards luncheon for Desert Companion magazine published 12 editions one-of-a-kind experiences and access. If you’ve Desert Companion’s eagerly awaited Best Restau- with an audited monthly readership of 177,500. On ever thought that you could predict the tastes and rant issue at Gordon Ramsay Steak at Paris Resort air, online and in print more people are coming to appetites of our public radio audiences, then you’ll & Casino. Desert Companion also dished up a public media for trusted news, well-curated be as delighted as we were to discover there was photography contest that attracted more than 1,400 information and cultural content that meets their strong demand for benefit events ranging in style entries, and resulted in an outstanding feature spread needs, is unduplicated elsewhere and honors our from Cirque du Soleil’s Zarkana and Michael in the magazine, and the winning images continuing shared values of journalistic integrity, diversity and a Jackson ONE, country superstars Tim and Faith “on tour” to area libraries. multiplicity of voices. Hill’s Soul 2 Soul and Jerry Seinfeld in These notes can only give you a snapshot of our The early part of our fiscal year was dominated performance at The Colosseum at Caesars. activities for the year. Our pie charts and graphs by a Presidential Campaign, and it was political One measure of diversity of which we are particularly distill our financials into numbers, and our honor coverage that drove online audience numbers into proud is in our broadcast audiences. From roll of supporters is a lens into the myriad decisions “viral” territory, with a provocative guest quote independent Arbitron research we learn that KNPR made to invest in our public media services. Tune in picked up by CNN driving online traffic back to programming is reaching an audience much more to our stations, browse our digital content, be cap- our KNPR’s State of Nevada web pages. Of closely matched to the ethnic make-up of the tivated by Desert Companion, attend one of our course, political coverage is just a portion of the general population than many public radio stations events — that’s the complete experience of all we do hundreds of hours of local news and discussion we in the southwest, including those in Los Angeles and and what public media means for all of us. 3 2013 | annual report CHAIR’s LETTER Susan Malick Brennan reserves and the endowment funds truly a win-win for us, those who attend and a that provide a modest annual growing group of partners including Cirque du Soleil infusion of revenue to Nevada Public and AEG Live. Radio, restricted to purposes such as In July 2013 we were thrilled to go live with a maintaining the Donald W. Reynolds translator to serve Mesquite and the I-15 corridor Broadcast Building on the CSN from atop the Eureka Casino Resort. Our thanks go campus. We have come through difficult years without having to to CEO Greg Lee for providing the location and an deplete cash reserves, yet, as surely on-air identifier we believe is unique in the nation! as must be the case in your business, In addition to being personally invested as major we see areas where investment is urgently needed to donors to Nevada Public Radio, your Board of The period covered by this Annual Report was one keep pace with our changing media environment. As I Directors is committed to nurturing and facilitating of stabilization for the Southern Nevada economy, but reflect on my years on the NVPR Board, I am proud more of the kinds of partnerships I’ve described we remained very cautious with expenses and to see the longevity of partnerships and the here. As we advocate and make introductions among still made significant advances in audience and development of new relationships that reflect the role our circles of influence, or meet you at an event, you community service. we play in the lives of so many. In addition to our have likely discovered we are as passionate about The Board of Directors of Nevada Public Radio meets outstanding news and cultural content, Nevada public radio as you are! We share that enthusiasm bimonthly. As trustees of a diversified public media Public Radio provides a platform for corporate with our Community Advisory Board and the many supporters to reach their customers and grow their organization anchored by Las Vegas’ first and only volunteers who assist at Nevada Public Radio each brands and businesses. Our major corporations and NPR affiliate, we worked collaboratively with year. Together we are honored to sustain and further foundations also know that underwriting and management to maintain public service during the the mission of Nevada Public Radio, working recession. For a governing board, that means providing sponsorship are a meaningful way to invest in public media that — through their own messaging alongside an outstanding CEO and senior the best collective wisdom for NVPR to live within its management team, which leads an innovative, means without reducing the quality of what you enjoy — in turn elevates their other investments toward making Nevada a more compassionate, enriched and energized and committed staff. All of us know that on our stations, online or in the pages of Desert KNPR, Classical 89.7 and Desert Companion are Companion. The management of Nevada Public educated community. A review of the following pages available to so many because of your support and Radio has been diligent in creating a variety of reveals the vital role of those business partnerships partnership as individual contributors, corporate pathways for listeners to contribute, and in providing in meeting our annual and foundation investors and in-kind donors. integrated marketing solutions to the businesses that revenue needs. reach their audiences through our media offerings. 2013 marked our first event partnership with The To everyone and every organization listed in the In addition, the Board has paid close attention to cash Smith Center, presenting public radio innovator Ira following pages of our honor roll: Please accept our Glass for a captivating evening. Benefit events are enduring thanks for making what we do possible. 4 annual report | 2013 Nevada Public Radio Board of Directors 2014 OFFICERS John R. Klai II Klai Juba Wald Architects Susan M. Brennan, Chair Brennan Consulting Group LLC William Mason Taylor International Corp. Cynthia Alexander, Esq., Vice Chair Snell & Wilmer Jerry Nadal Cirque du Soleil Tim Wong, Treasurer Arcata Associates Kathleen M. Nylen, ISHC, CRE PBTK Consulting LLC Florence Rogers, Secretary Nevada Public Radio Anthony J. Pearl, Esq. The Cosmopolitan of Las Vegas Lamar Marchese, President Emeritus DIRECTORS William J. Noonan, Director Emeritus Boyd Gaming Corp. Shamoon Ahmad M.D.,M.B.A., FACP Pat Chapin, Esq., Director Emeritus Attorney & Counselor at Law Kevin M. Buckley First Real Estate Companies LLC David Cabral, Director Emeritus Business Finance Corporation Jan Jones Blackhurst Caesars Entertainment Corp. Chris Murray, Director Emeritus Avissa Corp. Richard I. Dreitzer, Esq. Wilson Elser Moskowitz Edelman Dicker LLP Mark Ricciardi, Esq., Director Emeritus Fisher & Phillips LLP Gavin Isaacs. Scientific Games Elizabeth Fretwell, Director Emeritus Las Vegas City Manager Community Advisory Board as of June 2014 Elizabeth Fretwell, Chair City Manager Steve Parker UNLV Nehme E. Abouzeid Wynn/Encore Richard Plaster Signature Homes Dennis Cobb DCC Group Kim Russell 702 Entertainment LLC Bob Glaser BNY Mellon Wealth Management Candy Schneider The Smith Center for the Performing Arts Adrianna Gonorazky, P.E., S.E INNOVA Technologies Howard Skolnik Carolyn G.