THE NEW ERA of COMMUNICATION: Advertising in the Context of Needs

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Aluna do Curso de Publicidade e Propaganda da da Propaganda e Publicidade de Curso do Aluna VitóriaKarina Rodrigues Pereira Universidade da Linguagens e Franciscana Humanidades de de Ensino Curso em Mestrado do e Propaganda do Publicidade e Professora Comunicação. em Doutora TaísSteffenello Ghisleni LA DE ERA NUEVA LA A NOVA ERA DA COMUNICAÇÃO: publicidade e propaganda no contexto das mídias sociais social media THE NEW ERA OF COMMUNICATION: advertising in the context of needs. consumers communication of recent their and behavior “new” the on based restructured and changes these followed individuals. between relationships the changing originated, have communication of forms new phones, cell 73). (p. globally” powertoworlditself thesocialgivingspace,the the throughout objectively diffuses it since subjective, or unique longer no is view of point discourse. same the about views different and view, brand. aproduct, astory, a about more learn now; the of present interactions. and communications Introduction Maria, (RS) Santa Centro, 1614, Andradas, dos Rua (UFN), Franciscana Universidade Correspondência: Universidade da de Linguagens Curso e Franciscana do Humanidades de Professora Ensino Letras. em Mestrado do e Propaganda Publicidade e em Doutora Graziela FrainerKnoll Universidade Franciscana -

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BRAKE, D. K.; SAFKO, L. (2009). L. SAFKO, K.; D. BRAKE, 6 advertising explore and develop then to order possibilit in media the and messages of face Internet. since ecosystem. environment, thisadvertising the andin innovation instability, time, same at the represents, in impact great a generated which technology, mobile the (Jenkins, community” brand 2008,p. 47). the enter to public the invite to necessary is it enough: GABRIEL, M.; KISO, R. 2020). (2020). EMARKETER. (2019). EMARKETER. (2019). A. G. DUARTE, (2020). REPORTAL. DATA COLNAGO, C.K. (2015). Mídias e redes sociais digitais: conceitos e práticas. In: CIPRIANI, F. (2011). CHATFIELD, T. (2010). CASTELLS, M. (2012).

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